Tag: Low-Cost Marketing Ideas

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Webinar

Bada Business’ Webinar On ’40 Low-Cost Marketing Ideas’ Makes 7th Guinness World Record!

Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!
Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!

“Your brand is not when you appreciate it, but when your customers appreciate it with all their hearts.” We all must have heard about this line multiple times in the business world. Probably this is the millionth time you are reading it again in this article. Though the large organization has understood the importance of good marketing tactics, small business owners often struggle to put aside a budget.

To empower small business owners, Dr. Vivek Bindra conducted a webinar “Marketing ka Mahakumbh– 40 Low-Cost Marketing Ideas” on August 15, 2021. This webinar was not just an ordinary webinar. It was also his seventh attempt to create his 7th Guinness World Record. Earlier this year in June, he had created his 6th GWR record on “Business Yoga with Bhagavad Gita”.

Despite the pandemic challenges that the entire nation faced in 2021, Dr. Vivek Bindra, who is the CEO and Founder of Edtech startup Bada Business Pvt Ltd continued to do fantastic work of educating, skilling, hand-holding, and supporting small business owners, students, entrepreneurs, solopreneurs as well as the business owners to hone their business skills throughout the year via his interactive videos on YouTube as well as through his successful webinars that garnered the largest viewership.

Under the leadership of Dr. Vivek Bindra, Bada Business has scripted history by becoming the world`s first company to grab five Guinness World Records back-to-back in online learning.

In his latest webinar on Marketing, Dr. Vivek Bindra talked about 40 Marketing Strategies that even small entrepreneurs can imply to their business. These marketing strategies involved Buzz Marketing, Guerilla Marketing, Moment Marketing, Meme Marketing, Disruptive Marketing, Curbside Marketing, and various other techniques that do not require much investment.

“Marketing ka Mahakumbh- 40 Low-cost Marketing Techniques” webinar was attended by 501,269 viewers, out of which 3,31,505 were unique users. The webinar was watched in 31 countries including India, Nepal, Pakistan, Bangladesh, UAE, USA, Malaysia, Australia, and Singapore. It was watched for 165,551.6 hours and recorded 83,458 concurrent viewers creating a new Guinness World Record for the largest webinar.

This was his 7th successful attempt to create Guinness World Record, while he has set six previous world records. Here is a list:

6th GWR– World’s largest online event on leadership lessons (June 20, 2021)

After making back-to-back five GWRs in the previous year, Dr. Vivek Bindra in 2021 came together with ISKCON (International Society for Krishna Consciousness) to create his sixth Guinness World Record for conducting the largest webinar on ‘Business Yoga with Bhagavad Gita’ on June 20, 2021. This webinar proved to be the greatest hit with 3,034,346 views. The webinar received 1,55,449 viewers on Dr. Vivek Bindra`s YouTube channel and was watched for 664,040 hours.

5th GWR– World’s largest online lesson on retail management (Sept 27, 2020)

In his fifth attempt, Dr. Vivek Bindra conducted a webinar on ‘Retail ka Mahakumbh’ which was based on ‘Retail Management’. The webinar once again was reached 2.6 million viewers and received 84,023 concurrent viewers with 201.1K total unique logins earning him his fifth Guinness World Record in 2020.

4th GWR– World’s largest online event on ‘How to Start up’ (Aug 15, 2020)

In his fourth attempt to make another prestigious Guinness World Record on 15th August 2020, Dr. Vivek Bindra made an all-new record for the largest viewership for his webinar on ‘Start-up Business Management’ on his most popular YouTube channel. Conducted by Dr. Vivek Bindra, the webinar received 210,626 concurrent viewers and was watched for a total of 1,84,41,720 minutes with 5.6 million reach, earning him his fourth GWR in 2020.

3rd GWR– World’s largest online lesson on strategy management (June 27, 2020)

Breaking another record with the largest viewership for the premiere of an exclusive webinar on his YouTube channel based on ‘Strategic Management’, Dr. Vivek Bindra has claimed one more feather in his hat and Third Guinness World Record for highest viewership. His webinar received 122,323 peak viewers and was watched for a total of 1,41,91,200 hours, making it the Largest Online Lesson on Strategy Management.

2nd GWR– World’s largest online sales lesson (May 31, 2020)

Creating an iconic Guinness World Record for ‘Largest Online Sales Lesson’, Dr. Vivek Bindra conducted this webinar on May 31, 2020. The webinar received 15 lakh participants, 25 lakh logins from 138 countries across the globe. It was watched for 4 crore minutes with 95,087 unique viewers for 30 minutes of concurrency.

1st GWR– World’s largest online business lesson (April 24, 2020)

The ‘Online Business Lesson’ webinar which was conducted under the expert leadership of Asia’s top business coach Dr. Vivek Bindra, organized by Bada Business was participated by 4 Lakh unique users and around 8 lakh participants across 115 countries. The webinar garnered 1 Crore minutes of viewing, which is a new world record for the Largest online business lesson. The webinar received the largest viewership leaving countries like the USA, Russia, and China behind. This was Dr. Vivek Bindra`s first attempt at GWR.

Dr. Vivek Bindra`s YouTube channel and successful business webinars are designed for people who are looking for professional guidance to start their entrepreneurial journey. His business webinars are interactive and receive huge support and love from a large number of entrepreneurs, business owners, and students.

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Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.

Categories
Marketing

How to Increase Sales with Low-Cost Marketing Ideas

Introduction

  • Do you want to know low cost marketing strategies?
  • Do you want to increase your sales with low-cost marketing ideas?

Many small shop owners and vendors do not make an effective marketing strategy for their product because they think that customers will automatically come to their shop/store.

Also, they have a misconception that marketing is a cost-intensive technique to increase sales.

As a result, they lose customers to their competitors.

In this article, we will discuss some interesting and tested low-cost marketing ideas and strategies to place your brand on the top without spending too much.



1. Guerrilla Marketing

Guerrilla marketing helps to get the customer’s attention by generating a powerful memory in their mind through an unusual way of displaying the products at a very nominal budget.

Guerrilla marketing includes activities done exclusively on the streets or other public places to attract the mass audience.

Once a unique marketing idea reaches the market, it becomes the “talk of to town” But, the problem is that every talk becomes the talk of the town only for a short period until you work consistently on it.

2. Viral Marketing

Of the most important low-cost marketing strategies is Viral marketing which gives an extremely emotional experience to people so that they feel proud to share such things in their friend circle.

This experience is created through small shocks, too much happiness or excitement.