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Motivational

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

7 Simple Ways To Improve Your Self-confidence As An Entrepreneur
7 Simple Ways To Improve Your Self-confidence As An Entrepreneur

Summary: It`s not just the great money-making idea that makes an entrepreneur successful, but also how confident he is about his ideas and business plan. Let`s dig in deeper.

Confidence and self-esteem are two critical factors for everyone who wants to succeed in their life. From students to entrepreneurs, or any other professional role, confidence plays a key role in shaping up their careers and growth.

Dr. Vivek Bindra, a business coach for entrepreneurs says that many people who are low on their self-esteem often try to cover up what they lack with ego and arrogance rather than working on the issue. This does not resolve their inner conflict; instead, it makes an individual quite difficult to work with.

Entrepreneurs with healthy self-esteem and confidence are more resilient, creative, good listeners, more productive and treat others with respect. Everyone loves to work with them because they often have charming personalities.

While confidence may come easily to some entrepreneurs, others might have to work hard to develop it. Fortunately, the behavior and skills that are required for entrepreneurs to develop can be learned by focusing on the following aspects of your personality:

1. Maximize your strength

Many people often try the tactic of “fake it until you make it”, but it is a losing strategy in today`s complex and highly competitive business world. To be a successful entrepreneur, it is imperative to be aware of all your strengths and weaknesses.

Even the best motivational coach in India will suggest you to highlights your strength, and then build a team around you so that you can fill in for your weaknesses. You should work with them and trust them to help you until you have filled the gap.

2. Improve competence by prioritizing your passions

While some of us take pride in our technological interests, others love marketing and social media or team building. We can`t be good at all things. So as soon as you recognize your passion that you love and enjoy, you will feel more confident in your abilities. Self-esteem comes from greater competence in these areas and if you are love what you do, it will reflect in the work you do. You have the drive and determination to figure out any conflicts or obstacles that might come your way.

3. Be Decisive

Amazon founder and CEO Jeff Bezos often share his leadership advice with all the young and aspiring entrepreneurs who often hesitate to take risks. He says, “All of my best decisions in business and life have been made with heart, intuition, guts… not analysis.”

Being an entrepreneur means taking calculated risks and it doesn’t pay to be hesitant in the business world. If you have all the required information you need to make an informed decision, then take the decision and move on. Don`t fret about it for days, weeks, and month! Always remember that the more decisions you make, the more your confidence will grow.

4. Step out of the box

As an introvert, many entrepreneurs find it difficult to connect and socialize with others. Networking with unknown people can give them chills. However, it is best to push yourself to become more proactive and play a more active role within the organization. To do something by stepping out of your comfort zone can enormously help to increase your self-esteem.

5. Learn from your past mistakes

You can never learn without failures. Failure is the first to succeed. To have plenty of success in your career, failures are paramount. Anyone who claims that they have never tasted failure in their entrepreneurial journey is either lying or hasn`t done anything exceptional. We all gain confidence and self-esteem when we learn new things, and see progress.

6. Find a mentor

Many entrepreneurs often think that hiring a mentor is an overhyped concept. However, hiring the right business coach or trainer can help you navigate through multiple business challenges. A business motivational coach can provide insights that are always enlightening. From human resource issues to making business strategies and analytics, he can educate you more; thanks to his own experience, knowledge, and insights.

A business motivational coach can help you to find loopholes in your business and can guide you to overcome them.

7. Know your business & product

There is nothing worse than having someone ask you about your business, product, or services, and you have no answer. This could be a big confidence shaker. If you have ever pitched your business to any investor, you know that the investors only choose to work with entrepreneurs who can answer their questions in a rapid-fire manner. They appear much more confident than the ones as they appear more composed and credible to the investors.

Implementing the above-mentioned strategies should help you to build confidence and make your entrepreneurial journey smooth and successful. However, there is one very important thing to know: never try to be overconfident. When that happens, you don`t work with an open mindset and you risk making mistakes.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Startup

Bank or Investor? Choose The Right Funding For Your Startup Business!

Bank or Investor? Choose The Right Funding For Your Startup Business!
Bank or Investor? Choose The Right Funding For Your Startup Business!

Summary: When thinking about starting a business, which type of funding should you choose?

Starting a business is easy if you are your investor. However, seldom it happens in the real world. So, if you are thinking about becoming an entrepreneur and want to start your own startup business, chances are that you must have thought about the investment too.

You may also have realized that you don`t have sufficient funds on your own to get started. So that leaves you with two choices: one is a loan, in which the lender makes its money by you paying the loan back with the applicable interest over a set period. The other is an investment, in which the investor is given a percentage of ownership (i.e., number of shares) in the business in exchange for providing the capital.

A loan and an investment are two different things. This is why you want to keep in mind what your audience is while making a business plan. The ways that lenders versus investors make money are completely different. Hence, you will require different business plans.

Here are a few factors are given by the best business motivational speakers that one must consider while choosing the type of funding:

1. Return on Investment (ROI)

If you are looking for investor funding, your prospective investors will want to see an ROI scenario with the current valuation and estimated future valuation of the business. So how will you determine that? The current evaluation of the business can be determined via the requested investment amount and the percentage of ownership given in return for the investment is how future evaluation will be determined.

For entrepreneurs, it is important to note that the valuation of investors is largely based on perception, especially for startups. The potential investors may or may not agree with your perceived valuation.

If you are looking for a bank loan, ROI does not apply to your business plan. This happens because the bank makes money by having the loan paid back with interest.

2. Exit Strategy

If you seek investor funding, prospective investors would like to know all the possible scenarios in which they can exit from having a financial interest in the business. Many possibilities include the investor selling their shares back to the company, or the business failing an investor losing their money. An investor plan will explain each possibility to exit.

If you are seeking a bank loan, you will not need an exit strategy because the bank only has a vested interest in the business during the term on the loan. Unless you don’t plan to get out of the business before the term on the loan is up, an exit strategy is not needed. Once you have paid the loan in full amount and the term is up, the bank has no interest in the performance of the business.

3. Projections

If you need a bank loan or other form of debt, your income statement should declare the interest expense, while your principal loan repayment would be shown in your cash flow statement. However, if you seek equity financing then the interest expense and principal loan repayment will both be zero.

Bank or investor? There is not a straight and simple answer to this. While banks are more inclined towards tried-and-true-business models, investors are usually interested in innovative ideas that can disrupt the business environment in some capacity.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

You can start your startup business from the scratch with the guidance and hand-holding support of a personalized business coach.

Categories
Business motivation

How To Take Advantage Of 6 Digital Marketing Trends For 2022

How To Take Advantage Of 6 Digital Marketing Trends For 2022
How To Take Advantage Of 6 Digital Marketing Trends For 2022

Digital marketing is always evolving, but 2022 will be quite dramatic. Startup businesses and brands not only plan to keep up with the future of marketing but should also be prepared to make the most out of it.

Whether you want to be an influencer, or want to take your startup business to the next stage, here is a list of 7 top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage:

1. Meta is omnipresent

Facebook has changed its name to Meta. Meta is a term for virtual and augmented experiences. In simpler terms, it represents an interactive experience of a real-world environment, virtually. Creating a name for the parent company is quite logical and with that masterstroke, Facebook is betting big on the future of the web.

Pro Tip: This is the time when marketers should start looking for opportunities and experimenting for their businesses in these spaces.

2. Influencers continue to flourish

Influencer marketing is still a hot trend is set to reach $13.8 billion in 2021. This trend is here to stay and will continue to grow. The campaigns by influencers provide context and relevance since the influencer who is followed by millions of people is endorsing the brand. B2B brands will also continue to embrace influencers and many popular and high-end brands have harnessed this trend.

Pro Tip: Marketers should keep looking for opportunities to collaborate with influencers in their space.

3. Marketers get more strategic

As artificial intelligence, machine learning, and business automation have already reduced a lot of the grunt work of digital marketing, marketers need to keep up with the pace and become more strategic. The opportunities in digital marketing continue to grow.

Pro Tip: “What drives your business growth?” should be the primary focus of the marketers and they must think strategically about it.

4. LinkedIn is growing & will keep growing

LinkedIn in each quarter shows considerable gains in monthly active users and also in terms of engagements on the platform. They are continuously launching new features to provide more value and drive better results for businesses and pages.

Pro Tip: LinkedIn will continue to be a rising star in the digital space; hence, marketers should go all-in on LinkedIn.

5. SEO is more integrated

Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers are required to focus more on providing an outstanding and meaningful experience to their users instead of using hacks and tricks of SEO.

Pro Tip: According to the best business motivational coach Dr. Vivek Bindra, marketers should focus less on SEO and more on relevant and excellent user experience.

6. Websites get faster

Page loading time is an important part of any website`s user experience. And most often people let it slide for better designs, functionality or to add more content to web pages. If a user clicks on your website and it takes more than a few seconds to load, they are likely to leave your page. This will result in losing a potential customer and can cost you a conversion.

Pro Tip: Marketers ensure that their website is well optimized and responsive.

7. Less is more

The explosion of digital marketing options means that almost every brand wants to dominate all the platforms. However, smart businesses focus on dominating just one channel. Though it is easy to get distracted by new trends, the majority of the business growth still comes from the foundational tools in digital marketing.

Pro Tip: Don`t forget to focus on your strength and foundation.

If you are an entrepreneur and planning to establish a strong brand presence for your business, the above-mentioned marketing tips should be considered.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Business motivation

6 Profitable Business Ideas To Start In India During Holiday Season

6 Profitable Business Ideas To Start In India During Holiday Season
6 Profitable Business Ideas To Start In India During Holiday Season

Planning to start your own business in 2022? New Year is the best time to transform your idea into a beautiful reality. However, it is essential to take the new normal into account.

There are plenty of factors that make New Year 2022 immensely special due to the challenging times that we have faced this year. The world prayed for the current situation to get better, and the countdown to New Year brings a ray of hope and happiness to brighten up our lives.

Though in India, the festive season begins with the onset of Dussehra, Dhanteras, and Diwali, the country also celebrates Christmas in full swing. Most people take a break from their monotonous routine to celebrate it with their families. However, this time also offers several opportunities to start your own business. If you can create an exceptional experience with customers, we have a list of business ideas for you.

Check out these small business ideas that you can start with a little spin to make money during this holiday season:

1. Sell Room Heaters

With the northern region covered under the blanket of fog and chilly mornings, heaters are one of the most sold items during the winter season worldwide, and India is no exception. You can start your small startup business of selling heaters with low investment. You can also add distinct varieties of room heaters from home as well as from the store.

2. Virtual Party Planner

Considering the current scenario, most people will avoid traveling due to the pandemic and its new variant Omicron. But even this can be turned into an opportunity. Become a virtual party planner and help families by suggesting fun ways to plan and coordinate amazing get-togethers on video calls. Let your imagination go wild and come out with exciting games that can be played remotely.

3. Designer Crafts & Gifts Baskets

If you enjoy making someone`s day special, selling your personalized holiday gifts online can be a unique new year business idea.  You can also focus on decorated gift baskets with different themes. You can also provide a gift-wrapping service as the people love beautiful decoration. This business is very easy to start and you can operate this business on a part-time basis.

4. Flower Decorator

Becoming a flower decorator is another great startup business idea as people look for good quality flower arrangements. If you have the right skill, creative mindset, and adequate knowledge, it is the perfect time to start your own business.

5. Personal Trainer

Food is always the centerpiece when it comes to celebrations and festivals in India. From delicacies to desserts, people relish all kinds of dishes and cuisines amidst the fun, and laughter. People tend to neglect their health and some also gain weight due to less activity and more eating. So if you are into fitness then you might start your fitness channel on YouTube and share it with others.

You can also provide consultation to people who need guidance and support from an expert. This business idea is not just limited to festivals, but round-the-year, as people are becoming health conscious with each passing day.

6. Travel Planner

The holiday season usually involves people traveling out to exotic destinations to take a break from the year-long grind. These usually require a lot of planning and travel arrangements as most travelers want to go to off-beat destinations. So if you have an interest in making itineraries and making every vacation a memorable one, you can start your own business as a travel planner.

A travel planner is someone who takes care of everything. Flights, accommodations, car rentals, and a perfect itinerary are what you will have to plan for your clients for a fee. This also means that you must have knowledge of major locations and must be quick at researching unknown locations for your clients.

The end of the year 2021 can be fruitful for you if you can get the hang of the market and start your own business. If you are worried about how to run it successfully, worry not. With Bada Business`s Business Coaching Program you get handholding support from the experts and guidance from Dr. Vivek Bindra- the best business coach in India.

Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses to help to meet your business goals. To know more, visit www.badabusiness.com

Categories
Marketing

3 Greatest Challenges of YouTube Marketing

3 Greatest Challenges of YouTube Marketing
3 Greatest Challenges of YouTube Marketing

From popular brands to startups, independent business consultants to best motivational speakers in India, YouTube has become a source of entertainment and fun for people, worldwide. This popular social media platform has already witnessed the presence of some of the most popular brands like Google, BMW, Disney, Lego, and famous corporate trainers like Dr. Vivek Bindra. All of them have channels that are subscribed to by millions of followers.

Not only big brands, but companies of all sizes and even individuals are embracing YouTube and capitalizing as a promotional venue. So, there is no doubt that YouTube presents a huge opportunity for brands to reach and engage with their consumers firsthand, but only when done right.

So whether you are an independent business consultant or an entrepreneur who wants to reach your target audience, YouTube marketing is perfect for you. But, here are some of the biggest challenges that you might face on this platform:

1. Targeting the Wrong Audience

Sometimes it’s the quality of the content, while most of the time it’s the wrong target audience. Many marketers and startup businesses make the mistake of pitching their products and services to the wrong audience. This often results in visitors slipping away.

It is easy for brands to believe that the product videos will appeal to all sorts of demographics. However, this belief is far from the truth. Hence, avoid this mistake like plague, as it can cost you time, money, and effort. Determine your customers` demographics because not everyone requires and is interested in what you are offering.

2. Having No Objective

To create the right video content defining your marketing objectives clearly is highly essential for a company or an individual. Whether you want to increase sales, generate leads, or make new customers grow brand awareness, or decrease churn, it should be clear to you as well as to your marketing team.

Think about which type of emotion you want to invoke in your audiences. Do you want them to feel excited, moved, or inspired? You can use different types of video content like unboxings, events, interviews, behind-the-scenes glimpses, Q&A sessions, and how-to guides based on your marketing objectives and your target audience. Focus on emotions that drive value for a business.

3. Sharing Videos of Poor Quality

There must be millions of videos getting posted every day on YouTube. But videos that are of great quality and offer value are the ones that get instant likes in great numbers. Good videos appear more professional and make your audience feel more connected. Pay attention to minute details like lighting, audio, angles, and camera.

Keep background separate from foreground elements, eliminate shadows and emphasize key scene elements. Quality audio is also important for the success of your video and promotion efforts. Most viewers will leave your video and miss the message that you want to communicate if the sound quality is not good enough. Make a video that is informative, entertaining, and engages your target audience, and covers the topic that is they are looking for. This strategy can give the desired results for your YouTube marketing.

Businesses often fail to set the right metrics for their video marketing campaigns. They often focus on comments and shares. Though these two factors are important, other metrics will help you to give a good idea of the performance. Metrics like traffic source, average view duration, the view-to-subscribers ratio will help you measure success are average percentage viewed, unique viewers, watch time, and re-watches.

While your YouTube channel can be your brand-building powerhouse, the above-mentioned mistakes can fail even the well-crafted marketing strategy. The above-mentioned challenges are common and faced by every marketer at a certain point.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. At Bada Business, we offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Webinar

Top 5 Benefits Of Making Your Brand Viral On Social Media

Top 5 Benefits Of Making Your Brand Viral On Social Media
Top 5 Benefits Of Making Your Brand Viral On Social Media

In this tech-savvy world, everything is digital! Half of the world`s population is on social media and the number continues to grow. Many social media influencers are earning lakhs per month by following their passion and providing valuable content to their followers.

So why not make the most out of it? Whether you click beautiful pictures, or you are good at baking, have an amazing dressing style, or excel at dancing, social media provides golden opportunities to showcase your skills to the world.

While many people try their hands at these platforms, very few succeed in increasing followers in millions. So, if you too want to make your name in the world attend our webinar “How to make your brand viral on social media?” and learn the Dos & Don`ts of this magical world that works on great content, engagement, information, and numbers.

Here are the top 5 benefits that you will have after attending our webinar:

1. Brand Awareness

No matter how small or new your brand is, with over half of the world`s population looking at their screens because of FB, Twitter, Instagram, YouTube, it is a wonderful platform to reach new and highly targeted potential customers.

2. Build Deeper Connections with Consumers

One of the key benefits of social media is that it gives you a platform to create real human connections and meaningful moments with potential customers.

3. Generate leads & Boost sales

Social media marketing helps to reach a wide range of audiences who might be interested in the products or services that you offer. This helps to generate more leads that automatically boost sales.

Your social accounts are a vital part of your sales funnel. As the number of people using social media is gigantic and continues to grow large, through it a new lead can become a customer.

4. Reduce Marketing Costs

Social media offers an easy and low-commitment way for businesses and brands to reach for niche customers without burning a hole in their pockets. As social media platforms are free, one can utilize them strategically in the favor of their business.

Also, by investing a minimum amount, you can boost your brand through social media platforms. This webinar will help you to learn how you can make your brand viral.

5. Get Recognition

Once your brand gets the desired exposure, you and your business can become famous and recognizable by millions of followers. They will connect with you and trust you. This will make you more credible as a brand. You can also become an influencer and can collaborate with brands.

From generating revenue to building interpersonal relationships with consumers, making your brand viral on social media can do more than good to you and your business. Master the art of influencing and engaging people by attending our webinar- “How to make your brand viral on social media”!

Join A Powerful Free Webinar by Dr Vivek Bindra on 16th December from 2 PM onwards
Entry by Registration Only
Please share your details on the below link :- https://forms.gle/CEkmahq7j6DQjJnPA

Categories
Motivational

How To Become A Motivational Speaker

How To Become A Motivational Speaker
How To Become A Motivational Speaker

Motivational speakers are all the rage these days. From corporates to entrepreneurs, individuals with lots of knowledge, lots of unique ideas, and a lot of ideas to share are respected for their valuable contribution in an organization`s as well as employees` journey.

A motivational speaker can make us laugh, motivate us, give us a new perspective, and sometimes can make us cry. Not only do they earn everyone`s respect and attention, but also earn well. Famous business motivators in India include Dr. Vivek Bindra, Sandeep Maheswari, and Apple`s founder Steve Jobs who got fired from his own company if we are talking about the global platforms.

But, what if ordinary people like you and I want to become motivational speakers? What if you want to inspire others, but you haven`t faced hardships in your initial growing years, or poverty, or high tragedy? Don`t worry! Everyone has something inspiring to say.  We all are unique and that sets us apart.

Nothing can stand in your way if you are passionate about your desire to become a motivational speaker. But there are a few factors that you must consider if you want to become a motivational leader in India. Here goes the list:

1. Be a Mentor

So you may not become like Dr. Vivek Bindra, but you surely are having experiences that can be valuable to others. There is nothing more inspirational than a knowledgeable individual who has unique insights, and interesting opinions. Apart from these qualities, you must also have the ability to spark a discussion, and listen to others without being judgmental.

To be a good motivational speaker, one also needs to learn how to be a mentor by providing informed insight into the way you see the world. Imparting your knowledge with grace is the first step towards being an inspirational speaker.

2. Be a Helper

Everyone needs a leg up at some point in their career. Help someone even if it only means sharing some pointers on the organization you are working for, or work experience, or passing on a resume to the right person.

Whether you believe in karma or not, the givers do receive good things in unexpected ways. In addition to this, it can also help you to build networking. In the words of Steve Jobs during his famous speech at Stanford University, “You can`t connect the dots going forward, you can only connect them going backward.”

3. Set an Example

In the words of Mahatma Gandhi, “Be the change you wish to see in the world.” So, from turning up on time to being well-prepared for a conference or a meeting to ensuring that your teammates are not working all hours whatever your expectations of your team are, exemplify them yourself.

The best way to lose respect is to expect standards from others, but not meet them yourself. Your team will take notice. Walk the talk, and not just talk the talk.

4. Be Imaginative & Empathetic

Human beings are a bag of mysterious emotions. We all can feel lost and purposeless at times, and we all have complicated lives. Always remember this while addressing other people as it can help you to access the empathy inside of you to inspire those around you.

JK Rowling once said in her speech, “Imagination is the power that enables us to empathize with humans whose experience we have never shared.” Humans are blessed with the power of imagination and this can aid us to imagine what others are going through and feeling. Those who embody this power are the few that truly inspire others.

So be imaginative, place yourself in others` shoes, and have confidence in your own experience. This will transform you into a powerful and motivational leader. Soon, you will watch yourself inspiring everyone around to reach their full potential and flourish.

With Bada Business you can find answers to all your queries with online business programs specially designed for Solopreneurs & Entrepreneurs. Our Business Coaching Program will help you with many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

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Startup

5 Low Investment Startup Business Ideas To Start In 2022

5 Low Investment Startup Business Ideas To Start In 2022
5 Low Investment Startup Business Ideas To Start In 2022

For many people, a job of nine to five brings satisfaction with the salary at the end of the month. But many people want to startup something of their own. Some people want to start their own business but in the absence of a good business plan or because of lack of capital, they give up on their dream business.

For such entrepreneurs, this article of ours today is going to be very helpful. In this article we are going to tell you 5 low-investment business ideas that are profitable:

1) Catering Business

There is an old saying that the way to reach a person’s heart is through his stomach. If you have amazing culinary skills and can cook delicious food, then your skill will be the reason for starting your business. There is always a demand for good quality food. The catering business is considered to be one of the best startup business plans because it is not a seasonal business. Also, the business of catering is a low investment business. Start this business with low investment and generate revenue.

2) Travel Agency Business

Holidays are special not only for tourists but also for travel agencies to earn profits in business. Travel agencies work to provide good facilities from travel tickets to hotel booking for the tourists. People often think of traveling somewhere twice a month and travel agencies do the work to make this idea successful. This business is not a low investment business but it can be started with a low budget through the right strategies.

You can start a travel agency by tying up with a big agency. By joining a big agency, you also get work experience and also get the trust of tourists. You can start this business by choosing any good travel agency and joining them.

3) Retail Business

Retail business is a good example of the Best Startup Business Plan for small businessmen. Before starting this business, you have to decide what kind of product you want to sell in retail. From cosmetics to clothes to home decor products to FMCG products, you can start this business by choosing the products. Retail business can be started with less investment and can also be started with more investment.

Your retail business will get the support of e-commerce sites and you can increase your sales easily by delivering your products to remote customers.

However, start your research in this field before starting your business. Collect information through research products that are high in demand in your city or state and manufacturing is done in another city or state. Information gathered can help you make an informed decision and to create a good business plan.

4) Event Management

If you have a creative mindset then the event management business can prove to be the most perfect business for you. You can start this business with a low investment. All you have to do is come out with good strategies. In the event management business, you have to find the right vendor, who can provide you with the right services at a reasonable price. Event planning also requires your management skills and a good team.

5) Consulting Business

Your mentoring ability can provide a good business opportunity for you. If you have a good understanding and hold on to any subject, then consulting business is the best business for you. This is a good business to be included in the list of best small businesses to start with low investment. You can start your own consulting business with a minimum budget. Small businessmen can try their hand at these low-cost businesses to start their own business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, click here: www.badabusiness.com

Categories
Startup

How To Do LinkedIn Marketing For Your Startup Business

How To Do LinkedIn Marketing For Your Startup Business
How To Do LinkedIn Marketing For Your Startup Business

Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

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5 Ways To Get Real Followers On Your Instagram Business Profile

5 Ways To Get Real Followers On Your Instagram Business Profile
5 Ways To Get Real Followers On Your Instagram Business Profile

Summary: Want to know how you can get Instagram followers for your business account? Discover the most effective strategies that will get your brand more Instagram followers fast.

Instagram has become a cornerstone of many brands` social presence. Whether you are a motivational speaker or selling a product, this platform has helped many small startup businesses to drive profitable traffic to landing pages, grow conversions, and build an engaged audience.

As a brand, the journey on the most popular social media platform can be tricky, especially when you are starting afresh. However, the first thing to do here is to get more followers, fast.

But how?

Many brands pick the easier route like buying followers or using bots. Tricks like these might help you to increase your followers on your business account. But they won`t be helpful in the long run. You will lack genuine customers and engagement. The organic distinction is very important.

So if your Instagram presence isn`t quite as robust as you are hoping, it is time to learn how to sharpen up your strategies for getting real, and organic followers on Instagram.

Here are five ways in which you can increase your Instagram followers on your business profile:

1. Optimize Your Instagram Account

One of the most essential steps that you must do is to optimize your account completely before you set out on an expedition to grow your followers. The ‘Instagram bio’ space is like your homepage that will act like a window for the world to get insights.

Without a bio, image captions, an attractive username, or profile image, how your customers will feel connected with you? How will your target customers know the account belongs to your brand? It might seem obvious but it forms the foundations of your brand identity. But many people miss out on this basic thing that your website link in the bio is that one spot that can drive traffic to your site.

2. Keep a Consistent Content Calendar

As an entrepreneur, the worst thing that you can do for your brand is to post content at random timings. If you are lucky to get users following you in the beginning, you might not want them to forget about your brand and business altogether.

Hence, keep a regular posting schedule. Typically brands should not post more than a couple of times a day to avoid spam. But if that suits you, keep it consistent. Depending upon the type of industry you are in, you can figure out which time is suitable for your posts.

3. Schedule Your Posts in Advance

While Instagram has changed its algorithm to show users more content that they like, posting at the right times can still give your posts more visibility by increasing engagement. By scheduling everything in advance, you or your team can see campaigns and schedules more easily. It is always wise to design and prepare your content in advance and with our Instagram scheduling tools, you can reach a wider audience and maintain a consistent flow of the content posting.

4. Get Partners & Brand Advocates

Any brand needs to understand and know the value of its audience. For your small startup business recognizing your target customers is vital for business growth. The larger your follower count grows organically, the more buyers and clients you will have for your products or services.

The most effective method to get more followers is to get in front of them and be present. You can conduct a contest or try sponsoring user-generated content to get your brand in customers` feeds. These types of campaigns build social proof by showing that your fans are invested in your brand enough to repost your content.

5. Avoid Fake Followers

There is a huge difference between legitimate followers and fake followers. Brands that have genuine followers are more likely to attract customers as compared to those who fake numbers. Buying followers might seem tempting, but the backlash outweighs the perks of having organic follower growth.

In today`s digital world, every business large or small is present on Instagram. This social media platform has more than 200 billion users who log in every day. So make the most of it by posting quality content to increase your followers.