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Startup

How To Do LinkedIn Marketing For Your Startup Business

How To Do LinkedIn Marketing For Your Startup Business
How To Do LinkedIn Marketing For Your Startup Business

Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

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Business Startup Ideas Marketing Sales Strategy

Branding: Why it is crucial while scaling your startup business?

Branding plays a crucial role in the success of every business. And when it comes to startups, branding is of paramount importance. It is vital for the development and growth of an organization.

Your brand becomes a part of the customer`s everyday life. For instance, if a customer wants to purchase a product, he or she would like to buy from a company that not only offers great quality products but also provide other assurances. And, if a customer feels that your brand is the best in the market, then a customer will buy it even if it is a bit costlier. This is the impact of having a solid brand image.

A brand is what helps your business distinguish your product from the league and helps consumers associate themselves with your brand.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to the negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), ‘brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits and firm value, the impact could be contributed for over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

Brand Image: A living persona

Your brand image is like a living entity. If your brand can create ripples in the market and generate excitement by showcasing life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company`s unique business strategies and core values.

Branding is essential for business sales too!

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience performs better financially and also get higher revenue’.

Another report suggests that around 17% of the consumers are willing to pay more to purchase from a brand that has a great reputation and market value.

Harvard University professor, Gerald Haltman who is the author of ‘How customers think: Essential insights into the mind of the market’, writes in his book that 95 percent of a customer`s decision-making process happens subconsciously. Hence, the major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why this factor is important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

Brand Image: Honesty v/s Perfection

Startups represent innovation and a distinct approach towards the same product that is already available in the market. It`s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

Branding in the internet age

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smart-phones, branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertisement, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our Everything about Entrepreneurship. Click here to know more about this product: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

 

 

 

 

 

 

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Marketing

Brand Positioning Statement: How it can help you prioritize business growth strategies

brand positioning

In the digital age, business growth strategies and tactics are constantly evolving. As the dynamics of advertisement are rapidly changing, it has become essential for brands to keep up with the latest trends.

But when the algorithms, social media platforms, customer behavior, and interests are changing rapidly, it is difficult to figure out what to focus on to build a successful brand statement.

Now, for instance, you are preparing to bring a new product to the market. After spending countless hours, minutes, days, weeks, and months, even years to determine what sets your product apart from the competition, you create and develop a brand identity.

But how can you ensure that your marketing efforts are aligned with the brand?

According to a report by Forbes, ‘ 38% of users stop interacting with a website, if the layout is unattractive, and 39% of the website visitors stop engaging if the images do not upload quickly’.

The report further explained that after watching a branded social video, 64% of consumers purchase the product. A consistent brand presence across all the social media platforms increases the revenue by up to 23%.

So what does this mean for you if you want to launch a new product in the market? Well, here brand positioning plays a vital role.

But what is brand positioning?

In simple words, it is a brilliant way to tell the world how your brand or product is unique and different from the competitors. It also explains how the product will give your customers a never-before experience, by filling their particular needs.

A brand positioning statement is a wonderful way, where you can let your creative juices flow to describe the key values and qualities that your products comprise and customers are searching for.

A well-crafted brand positioning statement conveys the value proposition to the target audience while describing the brand`s identity, purpose, and distinguishing features.

So whether you are an entrepreneur, solopreneur, or a businessman who is willing to craft a brand statement, it is necessary to get crystal clear on these aspects of your business:

  1. Emotional connection with Target audience: A positioning statement is all about emotions and less about facts. Identify the benefits that will hit the right chord and try to inculcate that element while writing into your brand statement.
  2. Customer Pains: Take ample time to figure out how your product will resolve customer problems. Brainstorm and then try to capture that into your position statement, briefly.
  3. Brand promise: As the competition is huge in the market, you must focus on your product`s unique value and distinct benefits that cater to the pain points of the target market.
  4. Brand identity & core values: What most brands fail to recognize is that it`s not the sales of your products, but your customer`s perception that determines the value of your brand in the marketplace. Hence, keep your brand values align with the target audience when writing a positioning statement.

An excellently written brand statement will help customers to relate to the brand stories, values, mission & vision. This will further help them to develop a strong connection with your brand on a deep level.

Want to create a unique positioning for your brand? Learn how you can create a deep connection with your audience which is beyond buyer and seller relationship with our Problem Solving Courses. Find 600 business templates that will help you create a unique brand identity.

Click here https://www.badabusiness.com/psc?ref_code=ArticlesLeads  and move towards a better brand positioning for your products.

Categories
Startup

3 Budget Friendly Hacks to Grow Your Business Online

Social media Marketing
Social media Marketing (Photo Credits: Wikimedia Commons)

Mumbai, December 17: The online medium has become one of the fastest ways to reach out to your target audience. It has a huge potential and you need to know some easy hacks to grow your business through online by not spending a huge amount of money.

It is very important to remember that if you are just starting a business, then you cannot afford to waste money.

  1. Choose a simple and easily navigable website: It is very important to choose a design and a temple which your audience will be able to understand. Don’t clutter with too much information and keep it simple. The website should be responsive, which means customers should be available to view it properly on desktop, mobile, tab and other platforms.
  2. Work on a good content marketing strategy: In this stage, one needs to focus on SEO and a good content marketing strategy. If you have a brand dealing with jewellery, then the product page of the website should have the tags and other details. This will help customers to land on to your company page. You can have blogs as well, by sticking to your niche and educating people about your category.
  3. Use social media to drive your traffic: All the social media channels have huge marketing potential. Therefore, it is important to know how to use it. There are few things that need to be remembered- be consistent, engage with your customers and pay in promoting a few special posts.We hope these growth hacks for the online platform is useful for your brand.
Categories
Startup

Business Networking Tips: Here Are 4 Effective Networking Tips Which Small Business Owners Can Use

Business Netowkr
Business Network (Photo Credits: Pixabay)

Mumbai, December 14: Business networking as a concept has been there since ages, but it is just the technique which has changed. Before the internet, people connected at social events, conventions, seminars and such events. Today, networking has become extremely easier for business networking groups. Business owners can connect with like-minded people through social media, online forums and video calls.

What does Business Networking Mean?

Business networking means cultivating and building relationships with individuals of similar interests in various ways that can be beneficial to people involved. This means getting leads for new businesses, searching for jobs, selling products, hiring employees and other such aspects.

We have curated 4 quick networking tips for you: 

Attend Business Networking Events: Small business owners need to identify the events where they can network. While almost any activity or event can serve as a networking opportunity,  but they should attend local business events without fail.

Develop Relationships: Networking is not about selling, but rather developing relationships that can lead to sales or referrals. The idea is to get to know people and allow them to get to know you.

Follow up: Follow up and staying in touch is one of the basic rules of networking. After the event gets over, exchange pleasantries to show how much you enjoyed meeting them. But, do not add them to your mailing list without their permission.

Be active on relevant social networking channels: In today’s age and day, you can’t afford to not use these channels to find and stay in touch with your customers. LinkedIn is a great business platform which helps you to solve several business problems- like hiring, sharing news about your growth and expansion and connecting with people who might be interested in your business.

It is also very important to join relevant business groups where discussions take part. Try and participate in them. Don’t always try and push your brand into everything. For e.g. Quora is also a great platform for small business owners to be. People post their questions and you, therefore, need to keep an eye to see if there is any relevant question where your brand can fit it.

We hope these networking tips come in handy for your brand.