Category: Business motivation

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Business motivation

5 Key Reasons Your Business Should Use Google AdWords

5 Key Reasons Your Business Should Use Google AdWords
5 Key Reasons Your Business Should Use Google AdWords

Once Google launched its Self-Service Advertising Program’ back in October 2000, the online marketing game was changed forever. Decades later, Google was making whopping million-dollar revenue from it. And before we knew it, it became a vital part of many successful online businesses. Today, we know this as Google AdWords.

What is Google AdWords?

For those who are not familiar with AdWords, it is a pay-per-click service that allows you to create and run ads for your business. These ads are then displayed in the search results when a user types a specific keyword related to the product or service he is looking for.

If you are using the right keyword, you are already ahead of your competitors because you are reaching your target audiences who have an interest in your product and service. If you have a business website, it can be beneficial for you. Optimizing your Google Ads and website can lead to an increased Return on Investment (ROI).

Here are five main reasons why your business should use AdWords:

1. Progress is Measurable

Let`s suppose, you give an advertisement by following the traditional method of marketing of putting your product out there on a billboard. How will you measure the success of that advertisement? Can you calculate the number of customers who purchased your product after watching that ad at a bus stop? The answer is no.

But one of the advantages that online marketing has over traditional methods is that its results are easily measurable. AdWords is probably one of the best resources you can have to measure what is working and what is not working in your favor. As it comes equipped with plenty of PPC metrics, you can see what you must repeat and what you must not do again.

2. AdWords is Flexible

Another benefit of using AdWords is that it is flexible. It offers customizable options for your campaign to suit your particular requirements. It offers various features like:

  1. Keyword Match- This feature allows you to display your ad for specific keywords that users search. So you can set it to “Banarsi Saree Delhi” instead of a general search like “Banarsi Saree”.
  2. Ad Extensions– By using this feature you can display your product information, contact details, and a pack of links to your business website.
  3. Buyer`s Persona– This feature helps you to narrow down your audience. You can discover their geographical location, time of the day, their language, and which browser or device they are using.
  4. Support of Other Sites- With AdWords, you also get access to other non-search sites like- Gmail, YouTube, and lots of other partner sites at your fingertips.

3. AdWords Works Faster than SEO

When it comes to SEO, you may get great results but it is a time-consuming process. However, this is not the case with AdWords. Once you create an advertisement and the campaign goes live, ads will appear and you will get instant results.

Thanks to its speed, you can discover how effective your keywords are and how much impact they have on your target audience. You can use those keywords later in your SEO campaign to make it more effective. Where SEO plays a crucial role in your online success, PPC will get you to the top of the search results in minutes.

4. AdWords are More Engaging

More engaging ads mean more revenue! And as Google generates revenue from advertisement, it constantly improves AdWords. And along its way to improve one of its primary sources of income, Google notices that product listing ads and in-video ads on YouTube get more clicks. YouTube has over 1 billion unique visitors a month as well as several billion views a day. It comes second to Google when it comes to search engines.

More engaging ads mean more revenue for Google, advertisers as well as your own business. So why wouldn’t you want your business to be seen by your potential customers?

5. You can Set Advertisement Budget

Here is another thing that makes Google AdWords amazing! You can set a maximum cost per day for your campaign. So how does it help your business? It gives you an idea and allows you to decide how much you are willing to spend on a particular advertisement. You don`t have to worry about going over budget. You can reduce your budget or increase it accordingly.

So, if you are looking to scale your business and increase revenue, Google AdWords can be your best bet! However, if you are new to this concept, you can attend our free Masterclass by Devna Maheshwari only on our Bada Business Community App!

Download Link: https://tinyurl.com/nhav2kp6

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Business motivation

8 Most Important Skills Entrepreneurs Must Have

8 Most Important Skills Entrepreneurs Must Have
8 Most Important Skills Entrepreneurs Must Have

Summary: Being an entrepreneur sounds exciting! But what are the skills that make an entrepreneur successful in this world full of cut-throat competition? Find out in this article.

Being your boss, working for your dreams, pursuing your passion, solving burning problems of consumers—these are a couple of factors that define the life of an entrepreneur. But these are just glorified surfaces.

An entrepreneur also has to take care of multiple roles alone. He not only has to ensure the continuity of the business but also has to take difficult decisions regularly.

So what makes an entrepreneur successful? What are the most important skills you need to have as an entrepreneur? To answer all these questions, we have curated a list of 5 skills that every entrepreneur must have:

1. Curiosity

Curiosity has led human kind to a lot of amazing places and discoveries. That being said, it is a no-brainer to mention that great entrepreneurs have held this aspect of their personality closer to their hearts. An entrepreneur is tasked to discover new challenges, bring innovative solutions, reveal potential niche opportunities, and refractor their original business process. This is possible only when someone is passionate about distinct fields of study and business cases outside of one`s comfort zone.

2. Time Management

Defining milestones, carefully planning strategies, execution and iteration are all essential for a business to keep it evolving. However, none of that would materialize and lead towards progress without the right project management and efficient time management methodology that gets the work done.

3. Critical Thinking

No business has ever experienced the course of a smooth road. This simply means that entrepreneurs must learn how to decipher a problem to its core and reveal growth opportunities. This requires figuring out creative solutions to identify the low-hanging fruits.

4. Efficiency

When it comes to resolving a problem, one needs to be highly efficient. Hence, an entrepreneur needs to be equipped with the best of techniques like applying the 80/20 rule and other techniques that will yield higher results in less time. You must also be able to switch between different chores to experience progress effectively day-to-day.

5. Resilience

Not every day is the same! Some days will be good, while some days will be gloomy. Hence, entrepreneurs need to learn how to handle rejections, burnouts, stress, lack of focus, and slow progress.

6. Networking

To scale business operations, networking is very important. Growing a network facilitates business opportunities, partnership deals, finding investors and future employees. With good networking skills, you can expand the horizon of PR and convey the right message on all fronts. Hence, to be a successful entrepreneur one needs to be able to outreach to open new aspects for your startup business.

7. Finance

Finance management will make or break a business. Handling resources properly and carefully assessing investments compared to ROI is a solid requirement for entrepreneurs.

8. Persistence

As an entrepreneur, you will have to be passionate about your business. You must be willing to give whatever it takes- your time, your energy, money, and any other resources to accomplish your goals.

You must be ready to not give up and persist through trying times to achieve the goals you have set for yourself and your team. No successful entrepreneur has ever had a road full of roses. All of them have their share of struggles to reach their path to success. So, don`t give up, when hard times hit you.

If you have these skills, you can become a successful entrepreneur. However, the idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer exclusive online courses for entrepreneurs that come with Foundation courses, specialized courses, and value-added courses.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

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Business motivation

Make Money from YouTube by Becoming A Successful YouTuber

How To Become A Successful YouTuber In 7 Steps?
How To Become A Successful YouTuber In 7 Steps?

Want to become a YouTuber, find a suitable audience for yourself and also earn money from YouTube?  Before this we know this:

Who is a YouTuber?

Any person who produces content for the video-sharing giant YouTube is known as a YouTuber. You don`t have to be a professional actor, dancer, or singer to post interactive and fun videos on the channel. Many YouTubers take this as a hobby, while many others do it as a full-time job as it pays the bills.

How much money can you earn as a YouTuber?

Though there are no hard-and-fast figures for how much YouTubers make, once your channel garners audiences, you can make decent money. YouTubers make money in many ways.  You can earn money from:

  1. Ad Revenue
  2. Shopping
  3. YouTube Premium Revenue
  4. Channel Membership
  5. Super Chats and Super Stickers
  6. Super Thanks

How to Create a YouTube account

If you have a Google account, a YouTube account is included in your Google account bundle. However, you will still need to set up a channel.

To do it,

  1. you can simply go to your account page on YouTube.com and
  2. Click on “create a channel”.
  3. Simply enter the name that you want to give to your YouTube channel and you are in.

You can further add details to customize it and can also select the best design by keeping the nature of the content and your target audience.

Optimizing Your YouTube Channel

Your channel page represents you and your brand. Hence, it is essential to define “why”, know your target niche, and understand your competition before creating a channel page.

Once you have done that, it is time to create a channel page. You will need:

a). Channel name

b). Logo

c). Banner image

d). Color scheme

You can use these aspects to create your YouTube Channel.

How to become a successful YouTuber

How to become successful youtuber

Becoming a successful YouTuber requires a combination of creativity, strategy, and consistency. If you also want to become a successful YouTuber, then the solutions given here can be beneficial for you:

  1. Define your field:
    Focus on a specific area that you are passionate about or have expertise in. This could be anything from cooking to technology reviews.
  2. Understand your audience:
    Know who you’re creating content for and their interest. Tailor your content to their needs and interests.
  3. Create quality content:
    Invest in good equipment to ensure your videos have clear visuals and audio. Quality content is more likely to be shared and recommended.
  4. Be consistent:
    Post videos regularly to keep your audience engaged. Create a content calendar to plan your uploads.
  5. Connect with your community:
    Respond to comments, solicit feedback, and involve your audience in your content creation process.
  6. Optimize for SEO:
    Use relevant keywords in your video titles, descriptions, and tags to improve visibility on YouTube search results.
  7. Monetize your content:
    Explore different revenue streams like advertising revenue, sponsorships, affiliate marketing, and merchandise.
  8. Bonus Tips:  Promote your channel-
    Share your videos on social media, collaborate with other YouTubers, and consider paid promotion to reach a wider audience.

Avoiding common mistakes is important for success on YouTube.

Here are some major pitfalls that every YouTuber should stay away from:

  1. Lack of a Defined Theme: Your channel should have a clear focus. Mixing too many topics can confuse potential customers.
  2. Not Knowing Your Audience: Understand who you’re creating content for and what they expect from your channel.
  3. Poor Channel Optimization: Ensure your profile has a clear photo, a keyword-rich description, and organized playlists.
  4. Inconsistency: Post regularly to keep your audience engaged. Inconsistent uploading may lead to a loss of interest.
  5. Neglecting Viewer Interaction: Connect with your customers through comments and feedback to build a community.
  6. Compromising on Quality: High-quality content will likely be shared and recommended.
  7. No Strategic Planning: Have a content strategy to attract your audience and keep them coming back for more.
  8. Ignoring Analytics: Use metrics to understand what works and what doesn’t and adjust your strategy accordingly.
  9. Focusing Solely on Views: Prioritize audience satisfaction rather than just chasing high view numbers.
  10. Being Only a Creator, Not a Viewer: Watch other YouTubers to learn from their successes and mistakes.
  11. Sticking to One Format: Experiment with different video formats to see what your audience likes best.
  12. Misleading Metadata: Avoid tag stuffing and make sure your video metadata accurately reflects the content to avoid penalties.
  13. Using Bots for Views: Artificially increasing views can jeopardize your channel’s reputation and credibility.
  14. Inappropriate Thumbnails: Clickbait or misleading thumbnails can lead to viewer mistrust and possible bans.

Learning from common mistakes like these can help us grow our channel more effectively and sustainably.

Once you’ve grasped the essential do’s and don’ts for becoming a successful YouTuber, the next crucial step is understanding how to monetize your content. Generating revenue from YouTube will ensure that you advance your career on the platform.

How to make money from YouTube

making money from youtube

There are many strategies involved in making money on YouTube. Here are some examples of ways to monetize your YouTube channel:

  1. Ad Revenue:
    Earn revenue from Watch Page ads and short feed ads. These ads appear in your videos and contribute to your earnings. Example: As an SEO expert, create high-quality content related to search engine optimization. Optimize your video title, description, and tags with relevant keywords. This will attract audiences interested in SEO. Enable ads on your videos through YouTube’s monetization settings. The more views your video gets, the more ad revenue you will earn.
  2. Shopping:
    Set up a store where your fans can browse and buy products directly from you or from the brands you promote. Use the YouTube Shopping affiliate program to tag products in your videos. Example: Leverage your expertise by recommending SEO tools, books, or courses in your video. Use YouTube’s Shopping affiliate program to link directly to these products. For example, create a video titled “Top 10 SEO Tools Every Marketer Should Use” and include affiliate links in the description.
  3. YouTube Premium Revenue:
    When YouTube Premium subscribers view your content, you get a portion of their subscription fee. Example: Focus on creating valuable, highly-qualified content. When YouTube Premium subscribers watch your videos, you’ll receive a portion of their subscription fees. Consider creating a series on advanced SEO techniques or case studies that will engage the audience.
  4. Channel Membership:
    Provide exclusive benefits to your customers through channel membership. Fans pay a recurring monthly fee to access exclusive content or benefits. Example: Provide exclusive SEO resources to your channel members. Get instant access to your latest SEO tutorials, personalized advice, or private Q&A sessions. Fans who pay a monthly fee will appreciate the added value you provide.
  5. Super Chat and Super Stickers:
    During a live chat stream, fans can pay to have their messages or animated images highlighted. This is a great way to connect with your audience and make money. Example: Host a live Q&A session about SEO. Encourage viewers to use Super Chat to ask questions. The more engaging your livestream is, the more fans will contribute. For example, title your live stream “Ask an SEO Pro Anything!
  6. Super Thanks:
    Fans can pay to see a fun animation and have their message highlighted in the comments section of your video or short. Example: Create a video celebrating a milestone (for example, reaching 10,000 subscribers). Thank your audience for their support and explain how their contribution helps you create better SEO content. Fans can use Super Thanks to show appreciation.

Consistency is important on YouTube. Keep uploading valuable content regularly, engage with your audience, and promote your channel on social media and relevant forums. Each feature has its own eligibility requirements, including subscriber and view count limits. If you are part of the YouTube Partner Program, you can explore these options to start earning from your channel. Additionally, make sure you comply with YouTube’s policies and guidelines to maintain your eligibility.

We have to remember that success on YouTube does not happen overnight. It takes time, patience, and a lot of hard work. Stay true to your brand and don’t be afraid to experiment with different types of content to see what resonates with your audience.

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Business motivation

7 Business changes That Every Entrepreneur Must Prepare For 2022

7 Business changes That Every Entrepreneur Must Prepare For 2022
7 Business changes That Every Entrepreneur Must Prepare For 2022

Summary: Since the pandemic has struck the world, the dimensions of business have changed. If small businesses want to survive, entrepreneurs must adopt changes to survive a post-pandemic future in 2022.

The economic landscape has changed dramatically over the past two years because of the pandemic. The dynamics of business have changed. The demands of the customers have changed. And, as the global economy is preparing for a post-pandemic future in 2022, small businesses need to adapt to the changing scenarios to adapt & survive.

Here are 7 changes that every entrepreneur must be prepared for 2022:

1. Purpose overrides Product Specifications

Having a defined goal and purpose is essential for a business to thrive in the market. Companies, today no longer exist simply to make profits. According to a report published in Entrepreneur by Deloitte’s 2022 Global Marketing Trends, having a purpose has changed from “aspiration to strategic priority.”

So consider why you are doing what you are doing. If there is a big idea or a problem they set out to solve, you can make it your purpose.

2. Understand Your Target Audience

Today, most successful brands and businesses make their customers the center of attention, whenever they are making an important business decision. Businesses need to understand their customer segments if they have to reach customers efficiently and cost-effectively.

Clarify your customer personas and divide them into the clear segment and allow your business to target each segment specifically.

3. Enhanced Customer Journeys

Marketing strategies are great, but they work only when you understand customer journeys. This simply means taking in all the conversations and interactions that your business has with customers. From the first time when a visitor visits your website, making a purchase, and navigating after-sales service- all are essential parts of the customer journey.

4. Make Marketing the center of your Growth Strategy

To secure the growth of your small business, marketing needs to be firmly at the center of your growth strategy. Over the past two years, many organizations due to pandemics have integrated marketing at the senior leadership level.

Forward-thinking businesses now have the opportunity to establish marketing at the heart of the company to ensure periodic growth.

5. Go Digital

If you are still relying on old and outdated marketing methods for marketing, it is time to go DIGITAL.  Utilizing technologies allows you to understand your customer behavior better. You can interact with them and discover the touchpoints that will help you to establish a more personalized experience with them. Depending on your product or service, you may even be able to deliver personalized products.

6. Multichannel Services

How do your prospective and loyal customers interact with you? Maybe you use chatbots, contact emails, or offer customer service. But, as more and more brands are increasing their brand presence online, your customers too expect a similarly high level of service across all the channels.

As all the channels are equally important, delivering a bad experience on a phone call not just leaves a negative impact on your team but also damages the customer`s opinion of the entire organization.

7. Mobility drives growth

According to Statista.com, “more than 50% of internet traffic comes from mobile devices”. And as the number of mobile devices continues to grow, this number also be growing year after year while desktop use continues to decline.

As a customer-centric company, you need to focus on delivering a mobile experience that is at least as good as your desktop-based website. Simple navigation, clear site-search options, and quick load times are key elements of successful mobile sites.

To grow in 2022, your organization must focus all of its efforts on building an enjoyable, customer-centric experience. This experience needs to be seamless across all touch-points and marketing channels. It becomes even more powerful with a clearly defined purpose at its core.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive online course for entrepreneurs“ that comes with Foundation courses, specialized courses, and value-added courses.

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Business motivation

5 Ways To Determine Which Franchise Business Is Best For You!

5 Ways To Determine Which Franchise Business Is Best For You!
5 Ways To Determine Which Franchise Business Is Best For You!

Two years ago, Ram Prakash Misra from Kanpur decided to quit his job in a multinational company and start his own business. But, due to a lack of experience in starting something new from the scratch, he decided to consult with an old colleague who was thriving as a franchise owner of a popular food chain.

After a quick meeting with him, Ram Prakash Mishra decided to get into the franchising business, too. After four months, he says his career change has been a profitable one.  He now spends his time cleaning the ducts of air conditioning and heating systems. So, though Ram Prakash Mishra is happy cleaning air conditioners, it is not for everyone.

But, if you want to get into a franchise business, you are in luck. There are thousands of different types of franchise businesses that you can buy into at various levels of investment of both time and money. But, how would you determine which franchise business should you invest in?

Here is our ultimate guide to choosing a franchise business.

1. Choose the Right Franchise By Knowing yourself

Before you decide to jump on any franchise business opportunity, you need to first understand yourself. You will need to take more than just a step back to analyze your interests, requirements, and many other aspects of your personality. Be brutally honest and introspective about what you are trying to accomplish by buying this business.

2. Ask yourself what do you want out of a franchise business

People buy a franchise for multiple reasons. Ask yourself is this something you want to do out of the hobby? Will you want to make it a primary source of income? Are you looking to build equity? Would you eventually want to buy more than one franchise?

These questions might appear simple, but the type of business you eventually pick is the result of what you are trying to accomplish.

3. How much you are willing to invest?

You might have an idea or you might be contemplating on what type of business you want to get into, but calculating how much capital you are ready to invest will give you a clearer idea and a realistic sense of franchise opportunities that are possible for your budget.

Like any other business, you should not expect that your business will be profitable since day one. Also, loans will not be easy to come by. So make sure that you have enough money to live off while you get off the ground.

4. What is your exit strategy?

This is a common yet the most neglected question that potential entrepreneurs fail to ask themselves. It is important, to be honest about how long you would want to continue it. Is this something you would want to do for 4-5 years? Or is this something you will continue as a legacy? Having a clear answer is very important because different franchisors have different restrictions on selling to other franchisers.

5. How much risk are you willing to assume?

This is one of the most important questions; you must ask yourself before investing in a franchise business. Once you have reviewed your financials, you can probably get a sense of how much risk you can take. Some well-established franchises are working for many years and have a great record of franchising success, but they are not exactly on the cutting edge anymore. Similarly, many new companies are riskier, but they can potentially offer higher returns. By keeping your risk-taking abilities into your consideration, decide on investing in a franchise business.

A franchise business is a wonderful option for those who want to start their own business, but don`t want to begin from scratch. To decide and choose a franchise, you will need to evaluate the pros and cons of both of them. Hope the above-mentioned questions will help you discover and select the best franchise business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Business motivation

7 Effective Ways To Earn More As A Freelancer

7 Effective Ways To Earn More As A Freelancer
7 Effective Ways To Earn More As A Freelancer

Summary: Freelancing makes it easy for so many professionals to choose the type of work based on their skills and interests that suits them the most.

In today`s corporate world, it has become extremely common for bright and extremely skilled employees feeling frustrated and stuck in their 9 to 5 jobs that does not give liberty to follow their passion and dreams.

Most often, they can be seen frustrated because of the lack of time for their personal growth. If you are someone who feels like they have little time and freedom to lead your life the way you want to, you can become a freelancer.

While freelancing has been a popular career choice, the pandemic has pushed it further to take the center stage. Irrespective of your profession or career field, freelancing gives an equal opportunity to everyone to grow.

One can work at his or her own convenient working hours without having to be a part of office politics and unnecessary gossip.

Working for your self has its own set of rewards however taking the first step towards it can be daunting. Many individuals step back from embracing freelancing because it may appear daunting to begin a new freelancing startup business.

1. Figure out the WHY

Starting a new venture may seem exciting, but if your goal is not clear behind it, you will not be able to sustain it for a long time. Do you want to become freelance because you are seeking work satisfaction or you are looking for a work-life balance? Is it a flexible schedule or you are doing it only because you want to increase your family income?

It is crucial to identify your goals and understand why you want to become a freelancer. So take some time out, introspect and find out the reason behind you becoming a freelancer.

2. Build an Effective Plan

As a freelancer, it is easier to get carried away by taking long breaks. While this could be relaxing for a short duration, in the long run, it can be detrimental to your career growth. To become a successful freelancer you should come out with a detailed plan of action and work according to that. You can also curate monthly, weekly, and daily plans of action by keeping your goals in mind.

It is also very important to keep realistic expectations and plans as disappointment will set in when your plans will not come to fruition.

3. Discover Your Key Strengths

“The greater are your skill sets, the higher prices you can ask for yourself in the market.” The second freelancing tip for beginners is introspection. Whether you will be a successful freelancer or not, depends on the quality of your skill sets. Focus your time on perfecting the skill sets that will help you to achieve your goal. Do not waste time imitating others.

Make a list that of your skill sets and write them down in the two sections- skills set that you use daily, and skills set that you don`t use daily. Sometimes the highest-paying skills are the ones, you don`t like the most.

4. Make a List of your Achievements

One of the best freelancing tips that you can ever use is to discover the achievement that you achieved in the shortest time. Find out that one achievement that helped you win money, new market, votes, awards, or perfect result when the odds were against you.

Finding your achievement can help you identify your skills and strength that will further aid to maximize your growth.

5. Identify Personal Traits

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” This famous quote of Bruce Lee says it all. We all have that one personal trait where we excel and no one can beat us. All you have to do is to identify it. Figure out whether you communicate well, have good leadership skills, problem solver, are curious, or remain positive and calm under a stressful situation.

These personal traits help to build a reputation in the market. And as we have mentioned earlier, a good reputation helps you to get more clients.

6. Make Your Online Presence Strong

The last freelancing tip is to create your business website and keep updating it with interesting blog posts associated with your brand, your niche market, and your latest work. Join forums and groups on social media specific to your niche and do not forget to leave comments.

7. Become a Specialist

Building your brand requires you to create an undisputable reputation by becoming a specialist in your field. Once you become an expert in your field, your market reputation will increase and more clients would like to work with you.

Look for skills and courses that can help you to enhance your portfolio. Dwell upon questions like which is the best way to build a website, how to make blogs more interesting, and how to gain more visibility?

Being a freelancer can give an air of freedom, however, it is important that you excel at whatever you do to get more clients. So, apply the above-mentioned 7 freelancing tips and you will see unbelievable success in your field.

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive course Business Coaching Program. This unique course comes with a Foundation course, specialization courses, and value packs.

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Business motivation

How To Take Advantage Of 6 Digital Marketing Trends For 2022

How To Take Advantage Of 6 Digital Marketing Trends For 2022
How To Take Advantage Of 6 Digital Marketing Trends For 2022

Digital marketing is always evolving, but 2022 will be quite dramatic. Startup businesses and brands not only plan to keep up with the future of marketing but should also be prepared to make the most out of it.

Whether you want to be an influencer, or want to take your startup business to the next stage, here is a list of 7 top digital marketing trends to keep an eye on in 2022 and how you can use them to your advantage:

1. Meta is omnipresent

Facebook has changed its name to Meta. Meta is a term for virtual and augmented experiences. In simpler terms, it represents an interactive experience of a real-world environment, virtually. Creating a name for the parent company is quite logical and with that masterstroke, Facebook is betting big on the future of the web.

Pro Tip: This is the time when marketers should start looking for opportunities and experimenting for their businesses in these spaces.

2. Influencers continue to flourish

Influencer marketing is still a hot trend is set to reach $13.8 billion in 2021. This trend is here to stay and will continue to grow. The campaigns by influencers provide context and relevance since the influencer who is followed by millions of people is endorsing the brand. B2B brands will also continue to embrace influencers and many popular and high-end brands have harnessed this trend.

Pro Tip: Marketers should keep looking for opportunities to collaborate with influencers in their space.

3. Marketers get more strategic

As artificial intelligence, machine learning, and business automation have already reduced a lot of the grunt work of digital marketing, marketers need to keep up with the pace and become more strategic. The opportunities in digital marketing continue to grow.

Pro Tip: “What drives your business growth?” should be the primary focus of the marketers and they must think strategically about it.

4. LinkedIn is growing & will keep growing

LinkedIn in each quarter shows considerable gains in monthly active users and also in terms of engagements on the platform. They are continuously launching new features to provide more value and drive better results for businesses and pages.

Pro Tip: LinkedIn will continue to be a rising star in the digital space; hence, marketers should go all-in on LinkedIn.

5. SEO is more integrated

Search engine optimization is one of the oldest and most valuable forms of digital marketing. As search algorithms have continuously become smarter and more contextual, marketers are required to focus more on providing an outstanding and meaningful experience to their users instead of using hacks and tricks of SEO.

Pro Tip: According to the best business motivational coach Dr. Vivek Bindra, marketers should focus less on SEO and more on relevant and excellent user experience.

6. Websites get faster

Page loading time is an important part of any website`s user experience. And most often people let it slide for better designs, functionality or to add more content to web pages. If a user clicks on your website and it takes more than a few seconds to load, they are likely to leave your page. This will result in losing a potential customer and can cost you a conversion.

Pro Tip: Marketers ensure that their website is well optimized and responsive.

7. Less is more

The explosion of digital marketing options means that almost every brand wants to dominate all the platforms. However, smart businesses focus on dominating just one channel. Though it is easy to get distracted by new trends, the majority of the business growth still comes from the foundational tools in digital marketing.

Pro Tip: Don`t forget to focus on your strength and foundation.

If you are an entrepreneur and planning to establish a strong brand presence for your business, the above-mentioned marketing tips should be considered.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Business motivation

6 Profitable Business Ideas To Start In India During Holiday Season

6 Profitable Business Ideas To Start In India During Holiday Season
6 Profitable Business Ideas To Start In India During Holiday Season

Planning to start your own business in 2022? New Year is the best time to transform your idea into a beautiful reality. However, it is essential to take the new normal into account.

There are plenty of factors that make New Year 2022 immensely special due to the challenging times that we have faced this year. The world prayed for the current situation to get better, and the countdown to New Year brings a ray of hope and happiness to brighten up our lives.

Though in India, the festive season begins with the onset of Dussehra, Dhanteras, and Diwali, the country also celebrates Christmas in full swing. Most people take a break from their monotonous routine to celebrate it with their families. However, this time also offers several opportunities to start your own business. If you can create an exceptional experience with customers, we have a list of business ideas for you.

Check out these small business ideas that you can start with a little spin to make money during this holiday season:

1. Sell Room Heaters

With the northern region covered under the blanket of fog and chilly mornings, heaters are one of the most sold items during the winter season worldwide, and India is no exception. You can start your small startup business of selling heaters with low investment. You can also add distinct varieties of room heaters from home as well as from the store.

2. Virtual Party Planner

Considering the current scenario, most people will avoid traveling due to the pandemic and its new variant Omicron. But even this can be turned into an opportunity. Become a virtual party planner and help families by suggesting fun ways to plan and coordinate amazing get-togethers on video calls. Let your imagination go wild and come out with exciting games that can be played remotely.

3. Designer Crafts & Gifts Baskets

If you enjoy making someone`s day special, selling your personalized holiday gifts online can be a unique new year business idea.  You can also focus on decorated gift baskets with different themes. You can also provide a gift-wrapping service as the people love beautiful decoration. This business is very easy to start and you can operate this business on a part-time basis.

4. Flower Decorator

Becoming a flower decorator is another great startup business idea as people look for good quality flower arrangements. If you have the right skill, creative mindset, and adequate knowledge, it is the perfect time to start your own business.

5. Personal Trainer

Food is always the centerpiece when it comes to celebrations and festivals in India. From delicacies to desserts, people relish all kinds of dishes and cuisines amidst the fun, and laughter. People tend to neglect their health and some also gain weight due to less activity and more eating. So if you are into fitness then you might start your fitness channel on YouTube and share it with others.

You can also provide consultation to people who need guidance and support from an expert. This business idea is not just limited to festivals, but round-the-year, as people are becoming health conscious with each passing day.

6. Travel Planner

The holiday season usually involves people traveling out to exotic destinations to take a break from the year-long grind. These usually require a lot of planning and travel arrangements as most travelers want to go to off-beat destinations. So if you have an interest in making itineraries and making every vacation a memorable one, you can start your own business as a travel planner.

A travel planner is someone who takes care of everything. Flights, accommodations, car rentals, and a perfect itinerary are what you will have to plan for your clients for a fee. This also means that you must have knowledge of major locations and must be quick at researching unknown locations for your clients.

The end of the year 2021 can be fruitful for you if you can get the hang of the market and start your own business. If you are worried about how to run it successfully, worry not. With Bada Business`s Business Coaching Program you get handholding support from the experts and guidance from Dr. Vivek Bindra- the best business coach in India.

Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses to help to meet your business goals. To know more, visit www.badabusiness.com

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Business motivation

4 Tips To Pitch Business Ideas Like A Motivational Speaker

4 Tips To Pitch Business Ideas Like A Motivational Speaker
4 Tips To Pitch Business Ideas Like A Motivational Speaker

Whether you are pitching a new startup business idea to an investor, presenting a new product idea to your client, or interviewing for a job, getting others to believe in you is essential to have a successful life.

But of course, it is often easier said than done. But if you want to be a successful entrepreneur you should work with the best motivational speaker in India. Working with them will teach you how you can sell your ideas even to the most difficult investors.

Motivational speakers are experts who have an impeccable ability to sell their ideas to a captive audience. It is also true that the people attending their seminars and events are primed to receive the message, but their on-point sales tactics make the difference between an average and a good conference.

Only great speakers can share a message that sticks with people. If you too want to become a pro at your entrepreneurial game, here is how you can do it:

1. Focus On Your Audience

The difference between a great and an average motivational speaker is that the farmer knows that it`s not about them, but their audience. Despite all the eyes focused on them, they keep their audience under the spotlight. This is why before delivering speaking; they take their time to understand the people whom they will be addressing.

Understanding their audience means knowing their challenges, problems, conflicts, motivations, and quirks. This may sound like a lot, however, it is vital. It gives you an idea of whom you are speaking and your message will reach the right people.

Similarly, whether you are trying to pitch a new idea to your investor, client, or boss, you must do your homework to understand their persona.

2. Use Inspiring Stories

An inspiring story can go a long way. And when it comes to selling your idea, it is crucial to have a compelling story. A successful business motivational speaker will tell you that visual aids and animated body language will only go so far. What will impress your clients, audience, investors or boss is an inspiring story.

The reason behind it is that when the information is shared in a story form, people remember the message more and for a longer time. They also help to establish personal and emotional connections with your audience. So if you want to sell an idea to potential customers or a niche target audience, make sure that it has the following three elements: a hook, a promise, and a payoff.

3. Build a Sense of Urgency

Human nature is amusing. People don’t want a thing which they need. They want to have scarce things. Creating a sense of urgency by limiting their availability is how motivational speakers create value. If you are an entrepreneur, you can create a sense of urgency or FOMO in various ways while pitching your idea. Most importantly your idea should be something that people actively want and will benefit from.

4. Be Authentic

No matter what you are pitching or who you are pitching to, customers demand authenticity. Don`t try to trick them, deviate them, or be insincere. They will see right through you and get disconnected in no time.

While you must tailor-make your message to your audiences, you must be comfortable with who you are. Be yourself and find your voice. Be quirky on the stage if that is what you are at home. Tell all those interesting stories even if they are embarrassing and personal. The best motivational speakers discover their uniqueness and learn to expose it with confidence in the public.

Selling your ideas is not just about flashy presentations or promising stars. It is purely about understanding your target segment and connecting with them emotionally. If you follow the above-mentioned advice, they will support your ideas- no matter how big or small.

Want to start your own business but don`t know what to do? Become an IBC (Independent Business Consultant) and earn up to INR 1 to 10 lakhs per month. What more? Get an opportunity to be recognized in Dr. Vivek Bindra`s world record creating mass digital webinars & Youtube Videos. Click here for more details: https://www.badabusiness.com/ibc

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Business motivation

How To Get Major Business Growth With Spiritual Practice

How To Get Major Business Growth With Spiritual Practice
How To Get Major Business Growth With Spiritual Practice

Summary: If you feel stuck right now in your startup business, spirituality can be your ultimate savior. Discover how renewing your spiritual path or adopting one might help you get back on track.

Many entrepreneurs think that spirituality has no place in the startup business. Tools that enhance productivity, charts, decks, and analysis are often promoted for business growth and success. But ask any good motivational speaker in India and he will give you a  piece of advice, “these are all very handy tools without any doubts, but they work only when you have the clarity, passion, and vision about your work”.

Building a startup business from the scratch and running it successfully is not a simple task. Sometimes, even the most successful entrepreneurs feel the heat and pressure to thrive in their business. Whether you are a solopreneur or an entrepreneur, you are the driver of your own business. And you have to be at your best; otherwise, it impacts the whole business.

For many entrepreneurs who find it funny to correlate spirituality with business growth, there have been multiple emerging researches that shows entrepreneurs` spiritual practices and their startup business growth are co-related. So could your business benefit from your spiritual practice?

“If you are stuck in your business right now, strengthening your spiritual practice or adopting one will help you to get your mind and business on track”, says Dr. Vivek Bindra, the best motivational speaker in India.

Here is a list of exercises that can help you to feel more at peace and grounded and result in major business gains:

1. JOURNALING

Journaling is one of the oldest techniques that still work like a charm in any scenario to date. Keeping a journal in a notebook or on an app on your phone can be helpful for entrepreneurs. When you write your thoughts on a piece of paper, it gives you a fresh perspective and helps you to analyze.

According to the best motivational trainer and business coach Dr. Vivek Bindra, entrepreneurs can keep different journals at one time. If you have never kept a journal or are confused about where to start, you can begin by writing freely about anything that is bothering you. Unleashing your thoughts on any given situation is always a good start. It will increase your awareness and help you to distance yourself from your thoughts and feelings.

2. OBSERVING

Many people associate mindfulness with meditation. However, it is not limited to just that. Mindfulness is also observing things as they are without any judgment. Create time to witness your emotions, thoughts, feelings, and actions as a third person.

For instance, if you are bothered with how you reacted in a certain meeting or with your investor, recall the entire incident as if you are watching a movie. Watch yourself reacting, as you might watch a child, and instead of criticizing, understand the entire situation with compassion. At the core, we all want to be understood and feel accepted even when we are running our startup business.

3. FOLLOW YOUR INTUITION

We all have an inner voice that keeps on guiding us provided we lend an ear to it. Have you ever had a “gut feeling” about something being either right or wrong without any logical explanation for it? That`s your intuition. The more you follow these feelings, the more connected you will feel with your inner self. Being intuitive engages your right brain where creativity, emotions, feelings, and inspiration reside. To become a successful entrepreneur keeping a good balance between being a logical mind and a creative mind is crucial.

There is a strong connection between the personal values of religion, spirituality in the life of the entrepreneurs, and the success of their startup business. With the above-mentioned three practices, one can attain clarity, focus, and more awareness. So why not start today?

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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