Tag: Strategy

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Startup Strategy

5 Unique Strategies To Grow Startup Sales

5 Unique Strategies To Grow Startup Sales
5 Unique Strategies To Grow Startup Sales

Are you looking to build a huge audience for your small startup business?

Of course you are. After all, revenue is what keeps a small startup business thriving in all seasons.

And when it comes to startups business everyone wants more sign ups, subscribers and users. But the major problem that the majority of the entrepreneurs face is their lack of awareness how to do it very quickly, and without burning a hole in their pocket.

Thankfully, the secret to getting a huge response from your customers doesn’t lie in outspending everyone else.

It lies in getting more creative with your marketing tactics and to think out-of-the-box. Unique marketing strategies will give you bigger results than you will ever achieve even with huge spending. This kind of unexpected growth is called growth hacking.

If you want to build a massive success for your small startup business, here are 5 ways to start growing your business like never before:

1. Launch a Referral Program

If you are looking to develop a huge customer base quickly, you need to look into referral marketing. A basic strategy with amazing results! All you have to do is allow your customers to help promote your products for you. It is a simple concept, but not many startups have put it to its best use.

These days’ customers trust more on personal recommendations than all other forms of marketing. Hence, use it to the fullest and it is the best way to build a viral interest in what products or services you have to offer.

2. Turn your product or service into a challenge

One of the biggest problems with viral marketing is that it becomes quite tough to tell what the company has to offer.  If you create a product video that not everyone loves, you might not get the recognition that you desire. So make your product the focal point of the viral marketing campaign that you want to run.

3. Email Marketing

Despite predictions of its death by the marketing world, emails are still a very common and frequently used medium for communication. Emails are still around and delivering a handsome return on investment (ROI) to marketers who know how to use it for their perusal.

According to a research conducted by Demand Metric and the Data & Marketing Association (DMA), “email marketing had an impressive ROI of 122%. And every startup would want that kind of ROI on email marketing. So craft a crisp, engaging and attractive email copy.

If you want to know how you can craft catchy email lines, read it here.

4. Social Media Marketing

Social media marketing is one of the most powerful tools these days. According to HubSpot, “90% of the marketers confirmed that social media is important to their businesses.”

So what is the best way to grow your brand on social media? Build high-quality content regularly and post it on social media. You can seamlessly use social media channels and post manually on platforms like Facebook, Instagram, LinkedIn, and Twitter.

5. Reach out to a Specific Community

If you want to build a user base faster for your brand, you need to have a clear understanding of who your customer is. Once you have understood the persona of your buyers you can then create content specifically made for them. The more customized your content will be, the more effective your campaign will turn out to be.

For entrepreneurs reaching a bigger customer base is crucial. It will not only help to establish their brand, but will also attract more customers. So apply the above mentioned techniques and see your sales growing.

Having a compelling marketing idea is great. But you know what is even better? A personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Business motivation

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise
4 Steps To Scale From A Hungry Solopreneur To A Successful Enterprise

Many entrepreneurs often start as solopreneurs. They conceive a money making business idea, work upon it and start a small startup all by themselves. They generally do not have any partners or staff to assist them with their business`s management and operations.

Where starting a new venture all on your own is an excellent thing, handling multiple operations alone can be tricky as well. Eventually, it will begin to take a toll depending on the circumstances. As solopreneurs don`t have any partners, they do not have to consult with a partner before making decisions and owning their entire company.

But solopreneurs can`t sustain themselves in the long run, if they wish to grow. Eventually, there comes a point when you want to scale your business, and it becomes impossible to do so unless you hire more help.

Being a solopreneur how can you ensure that you achieve your business goals? Here are the top 5 key pillars that can turn your startup business into an unstoppable enterprise:

1. Build a Unique Product or Service

Solopreneurs try to don multiple hats at one time. Aside from handling their business, they must focus on creating a unique product or a service that will resolve the problems of consumers. Building a product that a customer would want to purchase is quite essential for a business`s growth. But as solopreneurs have so many other things to focus on, it becomes quite difficult for them.

These distractions make it difficult for solopreneurs to conduct the proper research needed to learn what their potential customers are demanding. If you are selling products, it is okay to hire manufacturers who can create products on a contractual basis. And if it is a service that you are offering, try to give your best shot and make your customers extremely happy.

2. Hiring & Outsourcing

One of the reasons due to which Solopreneurs prefer to do everything on their own is because of their tight budget. They don`t want to hire staff simply because they can`t afford them. If you too feel the same more or less then you will end up stressing yourself with too many responsibilities. Instead of becoming your marketer, accountant, tax advisor, and customer service outsource it.

There is nothing wrong with working 12 hours a day, but once your business starts making money, you should hire additional workers to help you. You could start with hiring freelancers, part-time employees, or full-time employees. You can start with one freelancer and gradually hire more people as your small startup business begins to grow.

3. Invest in a CRM System

A customer is the backbone of any business. And being a solopreneur it becomes more essential to stay equipped with a good CRM system so that you can tackle all your customer queries and orders. Building a strong relationship with your customers is how you get repeat business. But if you decide to manage everything on your own, it will become nearly impossible to answer all their questions and orders.

As a solopreneur, you will need all the assistance that you can get in that department. That is why a customer relationship system is an invaluable asset to bring into your company.

4. Try Fast & Easy Marketing Techniques

To save time as a solopreneur, automated marketing is the best way. Though many experts will ask you to post classified ads and blog messages, these methods are time-consuming and require effective strategies.

You will have trouble devoting each day to marketing because you will have multiple tasks to do as a solopreneur. Hence, it is best to invest in fast and easy marketing techniques so that you can build a strong online presence for your business.

Being a solopreneur is not an easy task. Starting a small startup business from the scratch and running it requires hard work, dedication, and passion. Hence, apply the above-mentioned strategies to turn your startup into a successful enterprise.

When handling a business all along, you get to reduce expenses; you get to make sure you’re focused only on your core business, and not management issues that crop up with teams; and of course, your vision is yours to implement without depending on others.

But there are disadvantages too – without a team to delegate tasks to, how can you make sure you’ve got everything covered? With our Business Coaching Program, you can accomplish all that you want. To know more about it, visit: www.badabusiness.com

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Strategy

5 Smart Strategies To Give Your Seasonal Business An Off-Season Boost!

5 Practical Ways To Give Your Seasonal Business An Off-Season Boost!
5 Practical Ways To Give Your Seasonal Business An Off-Season Boost!

Whether it’s a rush of rustling leaves, or the cold days and nights during winters, kites flying competition in August, or nights bedazzled by bustling crackers, seasonal businesses are often faced with the challenge of generating a recurring revenue stream throughout the year.

But, if you can think beyond the obvious, you might find multiple ways to keep the cash coming in all year round. How? With your creative thinking!

To save your business from becoming cash-strapped during the off-season, you will have to think above the ordinary, learn more about your customers, and test new ideas—even if they are a little unconventional.

You can also watch 10 effective strategies by the best motivational speaker in India by Dr. Vivek Bindra here:

Here are five ways that might look simple but are super impactful when it comes to boosting your business even during the off-season:

1. Extend Your Season

One of the biggest mistakes by small startup businesses offering seasonal products generally make is that they start selling their products or services only when their season kicks off. Kicking off your marketing earlier can broaden your selling season and will generate revenue.

Another thing that business owners should never do is to hold sales and promotions immediately after the season is closed. Selling your products even after the season ends can make your season last longer.

2. Generate Off-season Excitement

Just because people burst crackers only in Diwali or fly kite only in August on Independence Day and in February to celebrate Makar Sankranti, doesn’t mean you can`t get your audience excited about your business.

Try to make content and play upon building the excitement about your products by providing early bird offers, off-season discounts or launch a new line of products, before the season. This will make your audience excitedly planning for the time they can take advantage of your products and services again.

3. Look for Niche Markets

Seasonal businesses can often find income supplements serving niche markets. For instance, a bakery that bakes birthday and anniversary cakes during a peak or tourist season may also find success even in the slow months by baking products that sell evenly during a year to a smaller audience. If you have started a bakery, you can add gluten-free brownies, loaves of bread, and various other sugar-free products.

When you make the majority of your income during a season, you can supplement it by finding a smaller market with a need that is seasonless. You can also develop a specialized product to expand your sales.

4. Go Where the Season Is

Raj Kumar a small business owner has a store based in Karol Bagh. He has a business selling woolen track pants that are best suited to combat the winter chills in Delhi. But during the slow summer months, he began to notice a stream of orders from colder regions within and outside India, where winter was always in full effect.

As he began to explore the other market in different regions, it made up as much as 70 percent of all orders from March through August. So if you have a business of seasonal products, you can explore the other markets across the country that will help you to generate more and steady revenues.

5. Add Complimentary Products & Services

One of the best ways to make your seasonal business work throughout the year is to add up new products and services to serve the various other seasonal needs of your customers. If you have a store of woolen coats, you can add up a new line of blazers that can be worn in summers too.

Today, many organizations have fixed a dress code and cotton blazers are in great demand too. You can start offering cotton blazers to your customers and ensure a well-performing business throughout the year.

The above-mentioned strategies will help you increase you’re your business sales during the off-season. You can also watch the most informative video by Dr. Vivek Bindra, the best motivational speaker of India in which he explains 10 strategies to boost your business sales even during the off-season.

The idea of managing the business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

With the help of a personalized business coach, you can get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here about the course: www.badabusiness.com.

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Strategy

7 Most Useful Strategies To Become A Successful Freelancer

7 Most Useful Strategies To Become A Successful Freelancer
7 Most Useful Strategies To Become A Successful Freelancer

While freelancing has been a popular career choice, the pandemic has pushed it further to take the center stage. Irrespective of your profession or career field, freelancing gives an equal opportunity to everyone to grow. One can work at his or her own choice of working hours without having to be a part of office politics and unnecessary gossip.

Working for your own self has its own set of rewards however taking the first step towards it can be daunting. Many individuals step back from embracing freelancing because it may appear daunting to begin a new freelancing startup business.

Becoming a successful freelancer is not an easy task. This is why we have come up with 7 immensely effective freelancing Tips for beginners that will help you to achieve your dream with ease:

1. Know Why You Want to Freelance

Starting a new venture may seem exciting, but if your goal is not clear behind it, you will not be able to sustain it for a long time. Do you want to become freelance because you are seeking work satisfaction or you are looking for a work-life balance? Is it a flexible schedule or you are doing it only because you want to increase your family income?

It is crucial to identify your goals and understand why you want to become a freelancer. So take some time out, introspect and find out the reason behind you becoming a freelancer.

2. Figure out Your Key Strengths

“The greater are your skill sets, the higher prices you can ask for yourself in the market.” The second freelancing tip for beginners is introspection. Whether you will be a successful freelancer or not, depends on the quality of your skill sets. Focus your time on perfecting the skill sets that will help you to achieve your goal. Do not waste time imitating others.

Make a list that of your skill sets and write them down in the two sections- skills set that you use daily, and skills set that you don`t use daily. Sometimes the highest-paying skills are the ones, you don`t like the most.

3. Identify your Achievement

One of the best freelancing tips that you can ever use is to discover the achievement that you achieved in the shortest time. Find out that one achievement that helped you win money, new market, votes, awards, or perfect result when the odds were against you.

Finding your achievement can help you identify your skills and strength that will further aid to maximize your growth.

4. Plan of Action

As a freelancer, it is easier to get carried away by taking long breaks. While this could be relaxing for a short duration, in the long run, it can be detrimental to your career growth. To become a successful freelancer you should come out with a detailed plan of action and work according to that. You can also curate monthly, weekly, and daily plans of action by keeping your goals in mind.

It is also very important to keep realistic expectations and plans as disappointment will set in when your plans will not come to fruition.

5. Build Your Brand With Specialization

Building your brand requires you to create an undisputable reputation by becoming a specialist in your field. Once you become an expert in your field, your market reputation will increase and more clients would like to work with you.

Look for skills and courses that can help you to enhance your portfolio. Dwell upon questions like which is the best way to build a website, how to make blogs more interesting, and how to gain more visibility?

6. Identify Personal Traits

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.” This famous quote of Bruce Lee says it all. We all have that one personal trait where we excel and no one can beat us. All you have to do is to identify it. Figure out whether you communicate well, have good leadership skills, problem solver, are curious, or remain positive and calm under a stressful situation.

These personal traits help to build a reputation in the market. And as we have mentioned earlier, a good reputation helps you to get more clients.

7. Grow Your Online Presence

The last freelancing tip is to create your business website and keep updating it with interesting blog posts associated with your brand, your niche market, and your latest work. Join forums and groups on social media specific to your niche and do not forget to leave comments.

If you are a writer and looking for freelance work you can collaborate with other writers.  You can write guest blog posts. Writing blog posts and maintaining a portfolio will give exposure to your work and give you an authority in your field.

Being a freelancer can give an air of freedom, but starting it and becoming successful in it can be overwhelming and require dedication. But if you are passionate about your work, nothing is impossible. Apply the above-mentioned 7 freelancing tips and you will see unbelievable success in your field.

You can watch this amazing video by Dr. Vivek Bindra on 7 strategies to become a successful freelancer here:

We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive course Business Coaching Program. This unique course comes with a Foundation course, specialization courses, and value packs.

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Strategy

How To Create A Blog Post People Genuinely Want To Read?

How To Create A Blog Post People Genuinely Want To Read?
How To Create A Blog Post People Genuinely Want To Read?

Whenever someone asks about money making ideas that can be started from home, blogging is the first thing that comes to mind. No matter whether you are a student, a housewife, an entrepreneur, or a social media influencer, blogging is an amazing idea to start a freelancing business as it does not need any investment.

If you have a creative bent of mind and love to align words into a melodious story, then you can earn a good amount of money through blogging. However, to monetize your creative blog posts, it is important to consider few factors in mind.

Unless people genuinely want to read your blog posts, you can`t monetize them. The average blogger spends around 60-90 minutes writing a 500-word blog post. That`s a lot of time spent on writing one creative blog which can go to waste if it doesn’t drive traffic and no one is reading it.

Then how can you write a blog that will not only drive traffic but also money?

Follow these tips to ensure that you are heading in the right direction:

1. Avoid Promotion

The foremost important rule of blogging is to avoid promotion. No one wants to read a sales offer written in a format of a blog post. So avoid it like a plague, at all cost! Whether it is self-promotion or the promotion of an affiliated brand, direct promotion in a blog post is obvious to everyone. So do yourself and your blog post a huge favor, and make your post more engaging minus the promotion.

2. Use Great Visuals

Videos, infographics, pictures- content these days can be so much more than just words on a page. Yes, creating excellent visuals might take time, but it is worth the short. A blog post that has interesting infographics and appealing visuals can give astronomical ROI. Visuals can make or break your content. If applied effectively, it can be an amazing low investment money making ideas.

3. Use Real-Life Instances

Your opinion is valuable. However, real-life experiences and real-world examples are priceless. It makes it more reliable and increases credibility. Always use case studies, cite sources, quoting experts, and use as many examples as you can. It will help you to establish authority for you, your post, and your brand.

4. Give a Personal Touch

Everyone has a unique style. So whether you are a freelance writer or running a digital marketing agency, spend at least 10-15 minutes personalizing your content. Add your flare. Establish your brand. A little touch of personalization can make your content more valuable and readable for your readers.

5. Pay Attention to Format

A plain simple text is boring to the eyes. No one would like to read your posts without heading, subheadings, organization, and order. If you struggle with organizing your posts and having them flow naturally, you can start with writing bullet points of what you want to cover. You can use these points as headings to make your blog more structured.

6. Get More Readers

It is not necessary that anyone who starts writing will have thousands of followers. So how will you get people to read your blog post? Make a strategy and work on it to ensure that your content is reaching your target audience. You can also send an email newsletter to your email list. If you have social media accounts, you can include your blog`s link in all the media channels. Use long-tail keywords in your blogs to make them more SEO optimized. It will help people find you when they type a certain keyword.

Writing needs practice, hence make it a habit. Gradually, you will grow followers on your blog through the above channels. If you are thinking about starting a blog channel, keep these tips in mind to ensure that your blogs drive huge traffic. If you manage to do these things, over time, your blog posts will reap benefits.

If you want to start a startup from the scratch, you can take our Business Coaching Program. You can learn in-depth business dynamics from the top industry experts.

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Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

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Business motivation Strategy

5 Amazing Benefits Of Working With A Professional Business Coach!

5 Amazing Benefits Of Working With A Professional Business Coach!
5 Amazing Benefits Of Working With A Professional Business Coach!

With many entrepreneurs turning towards the professional help of a business coach, many small startup business owners who are struggling with their business problems are now realizing its importance.

Entrepreneurship can be a lonely journey. Though it might sound exciting at the early stage, one has to don multiple hats and take care of multiple operations. Sometimes, it also means working endlessly and still feels like you are stuck on a deserted island.

Though the internet is filled with articles, blogs, podcasts, and exclusive video tutorials on how to build and scale your small startup business, every business is unique and so are your challenges. In this case, those articles and blogs will not prove helpful. This is where taking a business coaching program becomes essential for entrepreneurs. You can also watch our video on “Strategy to scale your business”, here:

But a business coaching efficiency depends on two critical factors i.e. the client is willing to grow, and there is a gap between where they are now, and where they want to aspire to be.

As an entrepreneur, working with a business coach can benefit you in various ways. A business coach can help you to grow in the following ways:

1. Helps you Set Goals & Work Towards it

Humans are passionate about the work they love doing. But unfortunately, very few people are aware of the fact what they want to do with their business and their professional lives. A business coach can help you to distinguish between what you could have, should have, and have-to-have.

A great business coach can also help you to set your ideal goal for your business and help you to achieve them too.

2. Helps you to maintain a Healthy Work-life Balance

If you want to be successful, it starts with a balanced lifestyle. It simply means that you will have to prioritize your professional commitments as well as personal commitments, which also means that you will have to be selfish, yet responsible. You will have to get better at communication, get your needs met, and still have people like you. You need this strong if you truly want to be successful.

3. Manage your Finances Well

Many startups fail in the initial years because of a lack of funds. Hence, it is essential to handle your finances well. A business coach can help you scale your business by setting up a startup business plan and future. He can also help you to design a strategy for you to earn more from your business.

4. Take Better Decisions

An ideal business coach knows and very well understands the importance of brainstorming and sharing ideas. He will encourage you to think out-of-the-box and bring innovative ideas to the table. He will be your best critic and will always give you honest and constructive views.

5. Helps you become more Focused & Productive

A mind that is focused and concentrated is also more productive. With a focused mind, entrepreneurs can make better judgments, great strategies, and excellent business plans for the future of the startup business.

When you are happy and free from problems, you will feel more productive and efficient, thanks to your business coach.

A business coach is an expert entrepreneur who has gained experiences through personal and professional experiences. He knows how to start and grow successful businesses and is willing to mentor you. Instead of making random and impulsive decisions on your own, you can work along with a business coach to help you upscale your small startup business.

Are you looking to grow your business with a help of a professional business coach? You can take our Business Coaching Program that is a super bundle of foundational and value-added courses that provide your hand-holding support with a certified Business Coach.

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Startup

Top 7 Growth Strategies To Expand Your Startup Business In 2021

Top 7 Growth Strategies To Expand Your Startup Business In 2021
Top 7 Growth Strategies To Expand Your Startup Business In 2021

Thanks to vaccination that is taking place worldwide, the global pandemic might soon be winding down. Small businesses that were hampered due to the imposed lockdowns are preparing themselves to go back to their ‘normal’ pre-pandemic operations.

But, what if you have been sitting on your hands throughout the pandemic and have decided to start working on a startup business ideas now?

Well, restrictions are being lifted, companies are making major transitions in their operations and consumers are re-discovering the world again.

In such a thriving and growing scenario, it might as plain genius to ask “what are the top seven opportunities available right now to scale and grow your startup business?” “What are the best growth strategies that a business motivational speaker would have given you if you have hired one?

Here is a list of the top Seven Post Pandemic Growth Strategies:

1. Curate a Pandemic-proof Offer 

  • Focus on personal branding as well as establishing your brand online with authority and status.
  • Make full use of Content Marketing for a strong digital brand presence.
  • Share a story that is associated with your brand and articulates your product experience with testimonials as social proof.
  • Virtualize, digitalize and dematerialize.
  • Use social media channels to reach out to your niche audience.

2. Get Deep, Expensive & Narrow

  • Networking is crucial for business! Build deep and meaningful relationships with potential investors, clients, and customers.
  • Widen your reach of audience and break the geographical constraints.
  • Find out creative ways to burn customer`s problems.

3. Use Podcasts & Create Content Rapidly

  • Start your podcasts to create a brand value.
  • If you don`t want to start on your own, get on podcasts where your ideal clients will certainly hear you.
  • Why Podcasts? These are the fastest and easiest way to get SEO.

4. Strengthen your SEO Game

  • If your business is not ranking on Google immediately, you are doing a huge disfavor to your business.
  • Start working on your SEO game with disciplined and quality content creation.
  • Use content marketing to generate qualified leads and credibility.
  • To earn credibility as an entrepreneur in the market, you can either interview or get interviewed by experts related to your industry on podcasts, social media platforms, or blogs.

5. Email Marketing is Still Alive & Flourishing

  • If you are an entrepreneur who is looking to make some strong connections, Email Marketing can be your best bet.
  • Not only for connection building, but it can also lead to sales generation.
  • Facebook, Google, Instagram, and other major platforms can delist or remove you at any given time. But through email marketing, you can drive traffic back to your website and build a list.
  • Invest in a cold email.

6. Embrace Virtual Reality

  • Since the pandemic struck, our real world has been merged with the virtual one. So why not accept the fact and think about growing business around it?
  • If you are a business coach, you can deliver business motivation events through a webinar.
  • Think about the constructive usage of VR and combine it with your business interests. 

7. Create a ‘WOW’ Customer Experience

  • As the world is slowly reclaiming its normalcy, give your customers an unforgettable customer experience.
  • Retain the old customers, while reaching out to the potential ones.
  • Blend emotions into your marketing strategies to give your customers a sense of belongingness.
  • Don`t just sell, create an experience.

The key to achieving success despite the challenging times requires incredible storytelling, sending out a clear message to a higher-end audience, and how amazing your customer feels post purchasing your product or service.

Don`t focus on the transaction, it’s the transformation that sells.

Use the above growth strategies to expand and grow your business in the post-pandemic world and let us know how did they work?

If you are an entrepreneur and looking to find solutions for your burning problems then you can get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, you can find creative solutions to prominent business problems easily with our ‘Problem Solving Courses’. Find tools meant for rising stars just like you – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

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Startup

5 Questions to Ask Yourself Before Starting Your Own Business

Startup
Startup (Photo Credits: Pixabay)

Mumbai, October 16: Often people want to start their own business because they feel they have a great idea. We don’t want to discourage anyone but would like to remind that starting a business is not a cakewalk it requires a lot of crucial planning in the backend.

Here are five questions which you need to ask yourself before starting your own business.

Try to Have a Unique Idea

The first and the foremost to any business is to have a plan for your business. Your idea should be unique and something which the customers want. Don’t try and launch something where already 10 players are fighting with each other. If you have an idea, keep your customer in the centre of it and think aloud that how will they be benefitted.

Do Adequate Market Research 

It is very important to do market research before you think of launching your product in the market. Understand if there is a demand for your product and then analyse your competition. Try and find out how will your product be different from the others and why should customers choose you.

Compare the Risks Vs Rewards

It is very important to analyse the risks associated with starting a business in comparison to the rewards which you may get to see if the business becomes successful. For e.g you may have a lucrative career, earning a handsome salary and thinking of quitting your full-time job to start your business. There are no doubt huge challenges and risks associated in the initial few years, so are you ready for it?

There can be two sides to your wanting to start a business. One being your idea may not kickstart and second, it may become huge and a successful venture.

Strategise a Plan

It is very important to plan and plan well if you want to start your own venture. Remember everything is new and will be in limited resources. Right from the budget to the people whom you will be able to hire to run your team. You need to spend every penny wisely. Crisis doesn’t come knocking at the door, for e.g. no one knew at the start of this year that the COVID-19 pandemic will lead to several businesses getting shut and people losing their jobs. Therefore, it is very important to plan for a time when things will not run smoothly.

Do you have the money?

Finally, do you have the money to start a business? Are your finances in place? According to a Forbes report, most startup founders use their personal savings to fund their businesses. It is therefore very important to not remember not to drain your bank account to raise funds for your business. Entrepreneurs should set aside enough living expenses to last them for a year. Most startups are not profitable for months after opening