Tag: seasonal business

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Strategy

5 Smart Strategies To Give Your Seasonal Business An Off-Season Boost!

5 Practical Ways To Give Your Seasonal Business An Off-Season Boost!
5 Practical Ways To Give Your Seasonal Business An Off-Season Boost!

Whether it’s a rush of rustling leaves, or the cold days and nights during winters, kites flying competition in August, or nights bedazzled by bustling crackers, seasonal businesses are often faced with the challenge of generating a recurring revenue stream throughout the year.

But, if you can think beyond the obvious, you might find multiple ways to keep the cash coming in all year round. How? With your creative thinking!

To save your business from becoming cash-strapped during the off-season, you will have to think above the ordinary, learn more about your customers, and test new ideas—even if they are a little unconventional.

You can also watch 10 effective strategies by the best motivational speaker in India by Dr. Vivek Bindra here:

Here are five ways that might look simple but are super impactful when it comes to boosting your business even during the off-season:

1. Extend Your Season

One of the biggest mistakes by small startup businesses offering seasonal products generally make is that they start selling their products or services only when their season kicks off. Kicking off your marketing earlier can broaden your selling season and will generate revenue.

Another thing that business owners should never do is to hold sales and promotions immediately after the season is closed. Selling your products even after the season ends can make your season last longer.

2. Generate Off-season Excitement

Just because people burst crackers only in Diwali or fly kite only in August on Independence Day and in February to celebrate Makar Sankranti, doesn’t mean you can`t get your audience excited about your business.

Try to make content and play upon building the excitement about your products by providing early bird offers, off-season discounts or launch a new line of products, before the season. This will make your audience excitedly planning for the time they can take advantage of your products and services again.

3. Look for Niche Markets

Seasonal businesses can often find income supplements serving niche markets. For instance, a bakery that bakes birthday and anniversary cakes during a peak or tourist season may also find success even in the slow months by baking products that sell evenly during a year to a smaller audience. If you have started a bakery, you can add gluten-free brownies, loaves of bread, and various other sugar-free products.

When you make the majority of your income during a season, you can supplement it by finding a smaller market with a need that is seasonless. You can also develop a specialized product to expand your sales.

4. Go Where the Season Is

Raj Kumar a small business owner has a store based in Karol Bagh. He has a business selling woolen track pants that are best suited to combat the winter chills in Delhi. But during the slow summer months, he began to notice a stream of orders from colder regions within and outside India, where winter was always in full effect.

As he began to explore the other market in different regions, it made up as much as 70 percent of all orders from March through August. So if you have a business of seasonal products, you can explore the other markets across the country that will help you to generate more and steady revenues.

5. Add Complimentary Products & Services

One of the best ways to make your seasonal business work throughout the year is to add up new products and services to serve the various other seasonal needs of your customers. If you have a store of woolen coats, you can add up a new line of blazers that can be worn in summers too.

Today, many organizations have fixed a dress code and cotton blazers are in great demand too. You can start offering cotton blazers to your customers and ensure a well-performing business throughout the year.

The above-mentioned strategies will help you increase you’re your business sales during the off-season. You can also watch the most informative video by Dr. Vivek Bindra, the best motivational speaker of India in which he explains 10 strategies to boost your business sales even during the off-season.

The idea of managing the business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

With the help of a personalized business coach, you can get your marketing game back on track. Grow through self-learning and see your website traffic increasing with marketing collateral designed especially for you. Learn more here about the course: www.badabusiness.com.

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Business motivation

Start Small Seasonal Business This Winter With Investment As Low As Rs 50,000

Seasonal business has been a seasoned business trend for ages. It’s a great way to make some extra money without having to establish a full-scale business. The best part of seasonal businesses is that you have the rest of the ear to yourself to prepare for your business during that one particular season and it isn’t something that will have you invest tonnes of money. 

If you wish to start a business this winter season, you might as well give this article a read as it could end up being your motivation behind starting that profitable seasonal business. Let’s start!

Woolen wear

It is hard to imagine winter without those cozy, comfortable, and stylish woolen wear. Honestly, these beautiful woolen wear are the reasons people wait for the winter season and this is your chance as an entrepreneur to make some money out of it. Thi business could be started with an investment as low as Rs 15,000. You don’t even have to worry about this pandemic to go and get the stock as all this could be done online as well including the payment for the same. If it interests you, think about it as winter is just around the corner.

Blankets and Covers

Think of what protects you from the harsh winters. Yes, those cozy blankets. These are the products that remain in high demand before and during the winter season. The most loved blankets are from Rajasthan. If you have made your mind to do this business, do think about Rajasthan to bring in your stock from. Another good reason to do this business is the brilliant profit margin of up to 25%! Think no more, go for it.

Electrical appliances

Who doesn’t love a good heater to be around in winters or a great quality geyser? There is immense potential in starting a seasonal business that involves electrical appliances. 

All you need to do is look for a good wholesale market for electrical goods. One such market is at Purana Quila, Delhi. Retailers can often be seen here to purchase heaters, rods, and small geysers. You can also buy products from here and can sell them to a retailer. You can have a profit margin of upto 20%.

How To Sell Your Products

Now that you know the perfect product to sell, be prepared with an e-commerce platform or an online shopping website to sell these products on. Since on these platforms, the fixed price is low and the customer base is much wider, it is only intelligent to consider the option.

Once you put up your products for sale don’t forget to do some marketing and publicity via social media as social media is something that if done well will get you exposed to an immensely wide and broad customer base which also has global consumers.

Final Thoughts

You can think about running your business for a month/few months in a year while using the rest of the time to pursue your full-time career or other businesses. If you find yourself unable to kickstart the business this year, you can always try the next time with all the preparations. No matter how harsh these winters get, a smart entrepreneur will always find ways to warm up to new business opportunities to keep the cash flowing in.

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Business motivation

It’s Raining Business Ideas: 4 ways To Think Of Successful Business Ideas

A king may die but a kingmaker lives forever in the several leaders that he produces! Do you see where we are going with this? No? Let us simplify things a bit in order for you to understand the concept better.

 

By simply suggesting you or introducing you to new and innovative business ideas, we are helping you in a very limited and restricted manner. However, with the help of this article, we are going to turn you into someone who will be able to produce or think of new business ideas all by themselves. Does this excite you? If yes, keep reading.

 

Put Your Skillset To Best Use

Fish can’t fly and birds can’t swim. There is a reason why we are stating this example which is to make you realize the importance of understanding the skills you are good at! This analysis will help you understand what it is actually that you can do brilliantly even if it has been done several times in the past. What is that one thing with the help of which you can dominate the market? The chances of a business becoming successful are way higher when you bring your skillset to the picture. We would highly recommend you to start focusing on your skillset to chalk out an idea that paves you the road to success.

 

Rescue The World By Solving A Problem

When do you think business becomes successful? It is only and only when it helps solve a problem that nobody had really paid attention to solving to date. Do you have it in you to accept the challenge and become a problem solver? If yes, then use everything in your power to think of a problem finding a solution to which is the need of the hour. Look at what the market lacks. Think of the gaps and build yourself a successful business out of it. Always remember, the world has only accepted those who have become part of a solution and not the problem!

 

Don’t always Stick To Original

Surprised much? Don’t be, as we have a solid reason to back up with suggestions. Let’s say there is an idea that has already been implemented by many and has been going on and on for years but couldn’t drive great results. Imagine you have the perfect qualification, skillset, capital, and manpower to implement the same idea, would you let it go just because it isn’t original? Nobody would. All we mean to say is that reject an idea just based on how many times it already has been attempted. If you are confident of your own take on the same idea, go for it.

 

Perfection Is A Perfect Illusion

Agree with us? If not, let’s agree to disagree but allow us a chance to explain the concept behind it. We all know that there will come a time in our lives, professional or personal, where we will find ourselves in a dilemma whether we are making the right decision or not. This is about the same confusion. Sometimes we let go of those ideas which do not occur to us in a perfect form. If there is any such idea that doesn’t let you sleep but you are too unsure of how it will roll out, then try and start small. Workaround it, it may take time, but there will be a moment when the picture will be crystal clear and then you can decide if you would like to scale it up.

 

We know identifying your niche is something that is easier said than done. Try and give serious thought to the tips mentioned above and you will find yourself thinking from a whole new perspective, a perspective that will help you never run out of ideas that can change your life.

 

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Business motivation

Festive Season 2020: Use These Tips To Boost Your Business Amid Festive Time

That time of the year is here–the festivities! It’s time to put a temporary halt at this long year of suffering, the overpowering anxiety, tons of struggles, and the never-ending sadness. The world has been through enough and is now eagerly looking forward to the festivities to bring some joy back into their lives and make the most of the little things that bring them happiness.

This time of the year not only has the potential to bring a smile on the face of a common man but also emerges as a ray of hope for entrepreneurs to encash the seasonal business and bounce back once more! This article is all about the smallest of tips on festive business ideas that could possibly bring the biggest of changes in your small business. If that interests you, keep reading.

Let Your Personality Shine

Since everybody stays in a very festive mood, it would be a perfect time to build a strong relationship with your customers. Show them what your brand is all about by conducting various chat sessions with them. Let them know how fun you are by running interesting contests for them. 

Social Media Is The Holy Grail

There is no doubt that social media has completely taken over the marketing world. An official social media account does not only allow you to build a personality, it helps in staying connected to your audience as well to find prospects. Brands usually wait an entire hour to encash these festivities and we would suggest you do the same. Build a good social media presence so that you have a wider audience to market and sell your products to.

An Offer They Can’t Deny

A good offer to a customer means exactly what a flame means to a moth—It’s hard to keep your distance with it. Introduce some kickass offers that your customers can not turn a blind eye to. If a sale suits your business the best, go for it. Believe it or not, a sale has been recognized as the best tool to push the overall sales to another level altogether. Similarly, if discount coupons work well in your favor, leverage that. Be it anything, do not forget to make the most of it or be ready to wait an entire year to make up for the lost opportunities.

Allow Them To Order Online

Shoppers in today’s day and age belong to the generation that likes to make the payment through digital wallets. If you want to keep up with the trend and make some sales, introduce the option for your potential customers to shop online. It has been estimated that in the year 2020, 8 payment transactions out of 10 are going to be done digitally and 4 out of every 5 shoppers would choose online ordering over anything else.

It goes without saying that people of every age belonging to various social classes wait eagerly for this time of the year to make the purchase of their dreams. Now, it’s completely up to the business owner as to how they encash this opportunity to make their sales go through the roof. 

 

Categories
Business motivation

Diwali 2020: 4 Seasonal Business Ideas To Light Up Your Festive Season

We are nearing the season of festivities and its reason enough to celebrate and be in the highest of the spirits! These festivities bring a smile on the face of every Indian but as well as provide opportunities for entrepreneurs to think of business ideas that not only help them display their skills but also help them get back on their feet. One such festival is Diwali that is next in line to be celebrated. There are tremendous seasonal business ideas that can be explored or discovered as it is undoubtedly one of the biggest festivals celebrated in our country. 

People from all social classes wait an entire year to make all of their special purchases, big or small, on this auspicious occasion. These purchases can vary from something as small as crackers to something as big as valuables like gold or silver. The idea of this article is to introduce you to 4 business ideas that can help you make good money this festive season.

Make Sweets, Spread Happiness

Festivals without sweets are like an empty box of candies–very disappointing. Sweets are integral and the most celebrated part of any and every festival in India. In these unprecedented times of social distancing, people are looking forward to exchanging boxes of sweets to celebrate the joyous occasion. If you trust your culinary skills and enjoy making lip-smacking colorful sweets, this is the business for you to get in!

Deck It Up With Decoratives

These are the times of COVID-19 and we, being the responsible citizens that we are, are fully aware of our responsibilities to maintain the social distance. However, this pandemic can not distance us anyhow from decking up our houses with beautiful lights, Diyas, candles, and various forms of decoratives. If the artisan in you is excited at the mere thought of starting this business, just imagine the amount of joy it’s going to bring into your life once you start doing it.

Make Rangoli With The Colours Of Joy

Celebrations feel incomplete without our very own Rangolis. A rangoli is mostly designed at the entrance of the house to welcome the visitors as well as the goddess Lakshmi herself. A rangoli not only makes our celebrations more colorful and auspicious but also is said to bring good luck. However, it is not possible for many to spare time to make these colorful patterns, hence they opt for a ready-made rangoli. If you are someone who has an eye for detail and a love for art, this could prove to be a great option for you to make the most of these seasonal festivities.

Those Dry Fruits Are Never Going Out Of Business

We have been exchanging sweets, gifts, and dry fruits every Diwali for ages now! This is the time to make the most of this tradition and get into the business of selling dry fruits. To make the boxes of dry fruits more presentable and visually appealing, you can try various different ways to pack them creatively. People these days are very much into making customized sweet as well as dry fruit boxes. You can unleash your creative side and make the packaging as aesthetically pleasing as possible so that it also qualifies as a gift to be exchanged on this joyous occasion.

These are just a few options picked from the pool of other viable options out there that can help you entrepreneurs set up a seasonal business of your own and network well to continue working on it the next season. These business opportunities are a wonderful way to make good money doing what you love doing the most. We hope this festive season brings you as much joy and positivity as you intend to spread in the lives of people you are going to touch with the amazing skills you possess.