Digitisation of Business – Bada Business

Amazon India Helped 2.5 Firms in MSME Sector Go Digital

The e-commerce giant, Amazon India said that it has digitised 2.5 Million micro, small and medium enterprises in the country. The company had last year announced that it will invest $1 Billion to digitally enable 10 Million firms belonging to the MSME sector by 2025. The ongoing pandemic has also pushed several businesses to shift online, as per report, the number of sellers venturing online have increased by 50 per cent since the coronavirus outbreak and the subsequent lockdown.

Not only the MSMEs, the e-commerce platform is increasingly hosting several local shops. Amazon India has a ‘Local Shop Programme’ through which the company aims to brings neighbourhood kirana stores on it’s online marketplace. The programme is said to have gone up around 10 times in the past six months to exceed more than 50,000 offline sellers.

The Indian local and regional language option available on Amazon India’s website has also helped in the increase of sellers to enter the online marketplace. Around one third of the sellers have signed up in local languages mostly Hindi, Tamil, Kannada and Marathi, said Amazon India’s Global Senior Vice President and Country Head Amit Agarwal. MSMEs in Karnataka To Benefit As Amazon India Inks Pact With Karnataka Govt To Increase Their Exports on Global Selling Platform.

Amazon India has also enabled a cumulative exports of $3 Billion under its Global Selling programme. Over 70,000 businesses are currently a part of this initiative by the e-commerce giant. The firm has also created around 7,00,000 employment opportunities until last year and added 3,00,000 more jobs during the preceding year, generating a total of 1 Million job opportunities in the country. Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business.

Recently, the firm had inked an agreement with the Karnataka industries and commerce department to help MSMEs in the state in increasing their exports on its global selling platform. Under this Amazon will be able to train and onboard MSMEs across the state on its global selling platform for driving their exports to customers in 200 countries the world over. The e-commerce giant’s platform lowers entry barriers for firms in MSME sector to expand their business on a global level.

Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business

E-commerce giant Amazon India and the Confederation of Indian Industry on Thursday signed a Memorandum of understanding (MoU), following which they aim to bring benefits of digitisation of businesses to Micro Small and Medium Enterprises (MSMEs) in ten states across India. “As part of the MoU, Amazon.in and CII will conduct trainings, workshops and host masterclasses to enable MSMEs to sell online. Amazon and CII will work together to create a special exports module to simplify exports with e-commerce for lakhs of MSMEs across India,” Amazon.in said in a statement. Amazon India to Host 4th Edition of Small Business Day 2020 on December 12, to Support Startups to Sustain Their Business Growth.

Amazon also intends to work with the Ministry of MSMEs and enable MSMEs across the country to take their business online so as to ensure a wider customer base for them, not only in India but at a global level. As a part of this initiative, the CII and Amazon will publish regular reports on market analysis and conditions to help the MSMEs foresee any opportunity and be ready for threats. They will also publish insights for enterprises on promising categories, marketing, and branding of their products, logistics, MSME success stories and information on top performing products and services. IIT Kharagpur Develops Portable AI-Based Device to Enable Automatic Inspection of Goods in MSME Sector.

The Director General of CII, Chandrajit Banerjee, said that their initiative will help Indian MSMEs to reach customers at a global level. She added, “education about e-commerce and e-commerce exports will enable MSMEs to identify opportunities that help them access national and global customers.” Adding, “We are excited about our partnership with Amazon that will help bring e-commerce closer to MSMEs and drive their digital transformation.”

Early this year, Amazon India had made three key announcements including digitising 10 Million MSMEs, enabling $10 Billion in e-commerce exports and creating 1 Million jobs, by 2025.”As we continue to work closely with the government on this important agenda, our collaboration with CII will help bring more and more MSMEs online, help them be part of the growing digital economy and create newer business opportunities for them,” said Amit Agarwal, Senior VP and Country Head, Amazon India.

Recently Nitin Gadkari the Union Minister for MSMEs had also talked about the importance of technology and digitisation of the sector. “In the next 5 years, technology and e-commerce will play a key role in enabling this growth and ensuring the success of millions of MSMEs in domestic as well as international markets. The combined efforts of government and the Industry will bring us closer to realizing the vision of an Aatmanirbhar Bharat,” he had said.