Tag: digital

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Business motivation Technology

Doing Business Online? Here Are 3 Things You Should Know About SEO

The pandemic has led to digital boost. Many businesses have turned online to sustain in the market. Nowadays, startups live and die by the clicks they get. If the website is not optimised for search, potential customers won’t find you, which will affect your business. But Search Engine Optimisation (SEO) is constantly evolving. If you are not keeping up with new rules and strategies, then you might not sustain in the online market. If you are not in a position to hire an SEO expert, then here are some tips to boost your ranking.

Invest in rich and helpful content

If you are in the online business, you must be knowing the importance of good content. When users do a web search, they are looking for someone to solve their problem- if your website does not do that then you risk losing them right away.

One way to stop users on your site is by using videos. Pages with video retain visitors longer than those without. When they click an interesting video and watch it for a minute or long then Google thinks that users are satisfied with your content. As a result, your website ranks higher.

Realise that SEO is more just than keywords

While SEO focuses on keywords and site traffic, but its more than that. SEO is about sharing high-quality content and standing out among competitors. To implement a good SEO strategy, start with your content. The site’s content should be easy to read and it should answer the questions what your audience is looking for. Also, the site should offer customer support which will encourage visitors to linger.

Aim for the sweet spot

Some SEO strategies offer short term growth. Others play the long game, building huge amounts of backlinks. The sweet spot is high search volume, low competition and low keyword difficulty. Short-tail keywords like “racing games” will have higher volume and enormous competition.

Long-tail keywords like “best racing games to play in 2021” will have less volume and less competition. You should go for one like “coolest racing games,” which has less competition but more search volume. No only good strategy will result in higher SEO performance, but you will enjoy more visibility and sales, too.

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Startup

Opening a Restaurant Amid COVID-19 Pandemic? Here Are 4 Tips Which Eatery Businesses Can Follow to See Success

Restaurants
Restaurants (Photo Credits: Pixabay)

Mumbai, October 27: The coronavirus pandemic affected everyone, from businesses being shut to people being fired. Now with the economy opening up, and several curbs being lifted, restaurants along with other eateries have started their operations, but at a slow pace.

With the coronavirus rapidly spreading across the world and cases still on the rise, restaurants may need to hold on a little more before resuming operations like before.

Here are a few tips which restaurants can follow to see success in their business: 

Maintain Hygiene: The first and foremost thing is to maintain hygiene. Customers always like to take their meals or have a good dinner at a place which is clean and gives attention to hygiene. This has become extremely important amid the coronavirus pandemic, where people are extremely sceptical of trusting anyone who scores low on this point.

Customer is king: Like any business, restaurants also thrive on customers. It is therefore very important to keep them at the centre of your planning and strategy. Be polite, hospitable and make them feel special. Invest your time and effort on your guests. Give them special offers on their birthdays, anniversary and other days.

Be online: If your business is not yet online, it is time, you should rethink and make a strategy on how to go online. With the increase in online food delivery apps and the rise among people ordering food from their home, you will lose out on a major chunk of the customers if your presence is not on the online platforms.

Be Active on digital: As a restaurant, it is very important to be active on the digital platform. You need to always keep updating your customer base about exciting offers and lure them with attractive food pictures.

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Business motivation Motivational Startup

Post-COVID-19 Business: 73% Small And Medium-Sized Businesses Confident of Bouncing Back Post-Coronavirus; Here Are 4 Key Aspects Which SMBs Are Looking at, Says Report

Growth (Photo Credits: Pikist)

New Delhi, September 9: The coronavirus pandemic has affected everyone, from businesses being shut, to workers being fired, the economy of the country is in the doldrums. Amid the gloom, a new report- “HP Asia SMB Report 2020” has been published which gives a ray of hope. According to an IANS report,  73 per cent of small and medium-sized businesses (SMBs) in India are confident that they will survive and bounce back post-COVID-19.

The report highlights that Indian SMBs are more confident than their Asian peers in bouncing back after the pandemic as the regional average stood at 60 per cent. The Indian SMBs are confident that they will bounce back and believe that this period is giving them a good opportunity to reformulate the business strategy.

The respondents are hopeful that the pandemic would bring business opportunity, but it will take some time. Here’s how the SMBs believe to bounce back and fight the pandemic:

4 Key Aspects Which SMBs are Looking at:

The report mentioned that Indian SMBs have recognised four key aspects that will help them best to bounce back – using online tools, flexible work options, advice on strategy and innovation at work.

Doing digital: SMBs in India recognised the importance of going digital to revive the business. The report mentioned that the respondents believed that digital adoption was essential for the revival of the business.

For the study, 1,600 SMBs completed the survey between May 26 and June 7, which comprised 200 interviews in each of the markets- Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam.