Categories
Motivational Process & Business Expansion

The Great Resignation: A Perfect Time for Businesses To Rethink, Redesign & Reshape Structure

After the pandemic, it`s the Great Resignation that has become a matter of concern for organizations across the globe of late.

According to Michael Page, a recruitment agency, around 86% of employees from the Telecom and Technology sector plan to resign from their current organizations within the next six months. What makes this situation further worse is that this trend is expected to continue in 2022.

According to a report published in LiveMint, “Employees who are less than two years in their current organization will drive this revolution in India. 38% of those who are planning to jump off the ship will belong to this segment.” Although this trend may leave an impact on various sectors, it will be the tech industry that will bear the brunt as there are more positions vacant that employees looking to fill those seats.

But before we can talk about the Great Resignation, do you know what exactly is it all about?

2020: From Where it All Started!

In 2020, when the pandemic struck the world, the resignation across the US was minimized due to the fear and uncertainty that gripped almost everyone across the globe. The organizations shifted their operations and provided the hybrid working model to their employees.

However, the extended working hours, extreme working pressures, and hectic schedules diminished the line between employment and forced labor. The employees lost their work-life balance, and everyone began to feel the collective burnout. This led to employees quitting their jobs at unprecedented rates.

Though it started in the US, the trend is expected to make waves and might keep hitting various sectors in India.

What has triggered this revolutionary trend?

Unfortunately, it`s some of the dumbest decisions made by employers that have sown the seeds of the Great Resignation. Probably, this is the reason why this trend has not died out and continues to surge. On top of it, identifying and retaining staff has become more complicated and harder by bad management policies.

Many companies have returned record profits during the pandemic. And to be honest, employees who have worked day and night during the pandemic expect something better from their companies.  For instance, many organizations refer their every employee as an “associate” when they leave. This makes it incredibly difficult for them to find a good opportunity in the same field.

The above example is as ridiculous as companies asking their employees to return to the office full time. In India, many organizations have called their employees back and refuse to see the leverage that it provides to their employees’ well-being.

We have seen lots of discussions happening on employee wellbeing and mental health. But seldom have we seen companies taking some serious measures to improve their work culture. However, the rising trend of Great resignation is proof that employees are changing and so should the organizations.

People Want Better

Companies often think that employees always want more. Yes, people want more. They want a work-life balance. They want mental peace. They want more than just mechanical work that is not adding value to lives. They want to work for companies that mean something. They want to put their skills and efforts into something they genuinely believe in.

Around 61% of Indian employees are open to accepting lower salaries or letting go of appraisal or promotion to improve their overall well-being and happiness.

If you are going to spend most of your waking hours working, isn’t it rational to expect it to be the best, every single day? While many people remain untouched by the pandemic and its post-trauma, many among us have lost our fathers, friends, and loved ones.

A Perfect Time to Bring the Change

Today, the time is not changing, but it has already changed! And companies need to realize it. It is quite surprising that many companies still expect to operate on a pre-pandemic structure. We know the game has changed and its rules too!

The companies will have to work upon its strategies, toxic work culture, and employee benefits that provide meager support to its recipients. Employees have realized the importance of physical and mental well-being. They are ready to accept positions and offers that pay less but provide more mental peace and a healthy work environment where they can thrive and prosper.

So those who are willing to embrace the change must introduce proper integration and support. If ever there was a time to rethink and redesign the strategies, the time is NOW!

What do you think? The pre-COVID work culture was more employee-friendly? Or the post-pandemic environment provides more benefits to modern-day employees as well as to the businesses?

Source: https://www.linkedin.com/pulse/great-resignation-perfect-time-businesses-rethink-redesign-/

Categories
Motivational

4 Effective Tips For Mompreneurs To Strike A Perfect Work-Life Balance

What happens if you are a working mother? You are probably juggling between two different worlds while trying to keep your sanity intact. Here are a few tips on how to strike the perfect work-life balance.

Motherhood is the most beautiful yet most difficult phase in a woman’s life. Believe it or not, being a mother is a full-time job. If there were 26 hours in a day, mothers would still find themselves occupied for the entire time.

Many people often suggest new mothers to discontinue their work due to lack of time. Although it is not just a woman’s responsibility to take care of kids and home. Though, there are very few chances that anyone else would like to bear the responsibility. So, does that mean a woman should give up on her dreams? Absolutely not!

Motherhood is a beautiful choice, and so is managing time. Nothing is impossible when you know the art of parenting.

So here are a few tips for our mompreneurs who are struggling to balance their dream of a successful business and motherhood perfectly. Read them out below.

1. Make a strategy and stick to it!

The first step to acing time is to learn to manage it efficiently. The time that you dedicate to your work should never overlap with your personal time. Dedicate a number of hours to your work and try to stick with it. Avoid doing anything else, as it might cost you your focus and concentration. Keep all your files and stationaries in an organized way. It will keep you from hassling over things and will save you time.

There are many tools and apps through which you can stick to your schedule. Try to keep both your personal and work appointments on one calendar so that you don’t miss out on important ones.

2. Get Organized

When you have kids and a family to take care of, you must get organized. Being a female entrepreneur means that you will encounter times where you will have to draw a line. When you are working, you should be focused only on work. Keep your important files and computers covered and inside a cabinet. If your kids are small and need attention, you can also keep crayons, paper, and other things to keep them engaged.

3. Start your day early.

As the day proceeds, you will feel exhausted. Hence, try to finish your daily chores early. Take your time to prepare lunches, set up coffee and pick out school clothes for your children. Try to get up early in the morning before your family gets up so that you can manage some of the household activities. Starting your day early will help you groom your art of parenting as well as your entrepreneurial skills at the same time.

4. Ask your spouse for assistance.

Without help, it is difficult to succeed. Communicate well with your partner about how you both can help each other. You both need each other’s support as you both are doing full-time jobs. Later, thank your spouse for being there to you. Besides, take care of yourself too, as it is essential so that you can take care of your business, family, and home.

A working mother is a great juggler who fulfils many roles and responsibilities. From finishing household chores to carrying out meetings with investors, stakeholders, and employees, they have to tick off lots of things from their list. But with the above mentioned strategies, you can definitely achieve a perfect nirvana in your business as well as your personal life.

To learn how you can apply parenting strategy in business, join the ‘Art of Parenting & Success Mantras For Students’ free webinar by Dr Vivek Bindra on July 10th, 2022 on the YouTube channel.

For more details, click here: https://www.badabusiness.com/art-of-parenting/?pp_code=BHBB000078&ref_code=SocialMedia

Categories
Business motivation

6 Valuable Entrepreneurial Skills You Can Teach Your Children

You must have heard the stories of many successful entrepreneurs who are just 6 years old or 12 years old and have started their own company or a YouTube channel and are driving growth with their amazing entrepreneurial spirit.

They know about “cause marketing,” “buzz marketing,” and “moment marketing.” Their business model is apt, and the strategies that they employ can surprise even seasoned marketing professionals. There is one thing that plays a key role in shaping a child’s mindset is the Art of Parenting.”

Here is a list of six valuable entrepreneurial skills you can teach your children:

1. Help them see the greater possibilities

Entrepreneurs can look beyond what is obvious. They don’t limit their vision to what they already know is possible. They look at the bigger picture with a skilled eye. They assess the impossible and analyse what cannot be achieved and then find solutions to make it possible.

In short, entrepreneurs are not limited by the status quo, and neither are their children. Teach your children to never settle for less than what they can imagine is possible. You can also use this parenting strategy in business to achieve your goals.

2. Build Resilience

While successful entrepreneurs feel they are living the dream, it does not come without its share of challenges. So, to prepare your kids for future challenges, set an example. Your children are more likely to develop a stress response based on how they see you responding to a stressful situation. They often learn from and imitate their parents as they witness how their parents navigate the stumbling blocks in life and business.

3. Teach Them How to Handle Feedback

From parents to colleagues and peers to friends, feedback comes in all forms and from different media, whether or not we seek it out. A smart entrepreneur should be able to filter out the relevant details from the irrelevant ones. If your kid is involved with you in your business, this is a perfect moment to teach reasoning and the value of a positive mindset and attitude.

4. Teach them to evaluate the risk

People often say that an entrepreneur’s biggest strength is taking risks, which is true only to some extent. No human in his or her state of mind would like to make decisions without evaluating them. Learning to weigh the pros and cons, developing a strategy, and understanding the financial and emotional risks associated with doing something new are valuable life skills and beneficial regardless of whether your child becomes an entrepreneur in the future.

5. Money Management

Money is an important factor that can contribute greatly to building a startup from scratch. Teach your kids to never throw away or waste money, even if the amount seems negligible. Ten rupees may seem like a very small amount, but if invested wisely, it can multiply exponentially.

6. Being adaptable

Humans need to be adaptable. Entrepreneurs often find themselves in difficult situations, in unfamiliar cultures, and dealing with total strangers. Give your children space and situations that are not in alignment with their comfort zones. It will make them uncomfortable at first, but it will pay off as they learn key adaptability skills.

The best way to instil any ability in someone is to start teaching them very early on. Entrepreneurial skills are no exception. If you want to learn the secrets and various tips to prepare your kids for a brighter future, join our Free webinar ‘Art of Parenting & Success Mantras’ by Dr Vivek Bindra on July 10th, 2022. The webinar is full of useful information and is free for all. So don’t miss out on this opportunity!

Register yourself now: https://www.badabusiness.com/art-of-parenting/?pp_code=BHBB000078&ref_code=SocialMedia

Categories
Strategy

5 Powerful Parenting Strategies You Should Implement in Business

Running a business needs discipline, ground rules, and working as a family towards a common goal. Find out how you can blend a few parenting skills with your business.

Whether it is a large organization or a small company, every business owner considers his company as a “family.” Starting a business is very similar to having a baby. Just like a baby needs continuous love, affection, and proper diet on time, a company too needs every department to work in sync.

Successful leaders and business owners do not shy away from applying the art of parenting to good business practices. Here are five parenting strategies in business that can help you to become a better entrepreneur:

1. Ensure Rules Across the Organization

The best possible way to achieve your goals is through discipline. Ask any parent and they will swear by having rules. Enforcing essential rules is essential for business growth. It is very important to clearly outline behavioural expectations in communication. It is also important to ensure that employees clearly understand them.

Just like family members remind each other what is acceptable and what is not, give your employees a space where they can remind each other of the rules. Make sure that everyone understands the consequences of breaking the rules.

2. Focus on Values

Creating values in a company is no different than creating a positive environment in a family. Parents often try to model behaviour for their children because kids tend to adopt what they see. The owner of a business should use this approach of parenting to teach their employees some core values.

The application of the art of parenting in business also means encouraging good behaviour of the employees and discouraging negative behaviour of those in the team. When you see it happening in your team or your organization, call out the offending employee(s). Have an open discussion and send out clear messages about how employees are expected to treat each other.

3. Multitasking

Being an entrepreneur is more or less similar to being a parent. Just like parents have to play multiple roles for their kids at different times, entrepreneurs have to don multiple hats. Sometimes they have to be a salesperson, an accountant, or an assistant while taking care of business operations.

4. Keep Calm & Maintain Composure

One of the most important traits of parenting strategies in business is to keep your cool no matter the situation. Being a parent means taking care of the different requirements of children, which also includes their emotional needs. Children who are growing every day and getting exposed to new things frequently also experience mood swings, to which parents have to cater without losing their calm.

Similarly, building a startup from scratch is not an easy task. There are multiple things to be taken care of and various challenges that an entrepreneur may encounter. Keeping your patience and calm is the key to thinking about out-of-the-box solutions to overcome those challenges.

5. Always Be Fair

Changing rules without making people aware who will be impacted directly can create a chaotic environment in a family. Similarly, employees perform best when they feel appreciated. Each employee should feel that he/she is being treated fairly and nobody is getting preferential treatment. Ensure that you apply consequences even-handedly when a rule is broken, no matter who they are.

Every startup company is like a small kid. You need to constantly work your socks off for its growth and sustainability. So why not implement these parenting strategies in business?

Learn about the “Art of Parenting” by Dr Vivek Bindra, which is a free-for-all webinar. Be ready to learn some excellent parenting strategies on 10th July 2022.

Register Now: https://www.badabusiness.com/art-of-parenting/?pp_code=BHBB000078&ref_code=SocialMedia

Categories
Strategy

Invest In The Right Stock With These 5 Steps

Summary: Investing in stocks is a great way to create passive income. Find out how to select stocks to invest in India.

We Indians have a love-hate relationship with the stock market. We all love it when the market goes upward and hate it when it goes downhill. However, many people today have started investing in the stock market.

But many of us often shy away from investing because most of us are either uninformed or misinformed. The most crucial factor that ensures success in the stock market is the correct information and knowledge about the market terminology so that you can do a fundamental analysis of stocks. You can also take help from a trading coach or a business coach to learn about the stock market.

A deep analysis of stocks helps you to choose stocks with good profits. If the selected stocks turn out wrong, you may have to incur losses. If you want to start investing in stocks, let’s take a look at the steps involved in picking the stocks to invest in India:

1. Analyze the Business

If a stock catches your attention, do not jump, and invest blindly. No matter how lucrative a stock appears, being an investor, it would be best if you looked at some years of consistency behind your stock of choice. Also, try to invest in a business that you understand at some fundamental level. When you know a business, you can easily make an informed decision.

2. Understand Numbers, Relevance & Importance

While doing the fundamental analysis of stocks, numbers in various forms will present valuable information to help you make an informed decision. From an asset turnover ratio that should be improving to a Debt/Equity ratio less than 1, always consider these factors before investing in a stock. A business coach with trading experience can help you analyze market trends and numbers.

3. Keep Your Eyes Open

Investing in stocks requires staying updated with the market news and opinions. The market is volatile, and hence, you must read financial information and keep up with the industry blogs by credible writers. If you are an entrepreneur, you can hire the best CEO Coach, who can help you figure out various shortcomings in your finances and other business operations.

4. Diversification

Whether you are a beginner or a seasoned investor, diversification is one of the most vital strategies to invest in the industry because it mitigates the chance of losses. This technique is not to put all your money in one place. Diversification promotes spreading the capital in different stocks across various industries. This squares the losses you incur in one stock with the profits you make in others.

5. Follow Public Interests & Events

Specific trends in culture and lifestyle can spark public interest in a particular sector, product, or service. This can eventually increase demand and result in considerable price movements for specific stocks. You can capitalize on such opportunities by following the trends and analyzing them to make informed investment decisions. Take help from a professional business trainer to strategize and stay updated with the market trends.

Everyone knows that they can start trading in the market by opening a Demat account online. But that’s not it! To invest and grow income through the stock market, one needs to pick the right stock. If you are a beginner, we suggest you go through the five steps mentioned above to understand the risks involved.

Having a compelling marketing idea is excellent. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Learn sales strategies from the masters with our Business coaching program.

Categories
Business motivation Technology

How Bada Business Community App Helps Your Business to Grow Exponentially?

Summary: Are you an entrepreneur who is looking for a dedicated platform to interact with other business owners and industrialists to discuss innovative ideas and creative approaches to various business challenges? Bada Business community is the answer.

“Alone we can do so little, together we can do so much.”- Hellen Keller

This inspirational quote has been a popular one with us. So many times whenever we forget the power of community, this quote reminds us of the unforgettable strength of people coming together for a common and a greater cause.

This theory can be applied in many aspects of life- both professional and personal. For instance, a business can be founded by a single person, but its sustainability and growth depend on its employees. Whether it’s a startup or a large company, an organization can achieve its goals only if its manpower works together and play its part perfectly.

Similarly, in today`s digital world, a brand can make its presence when it reaches out to its target audience. But, not every customer is your customer. And not every platform is meant for your business.

For instance, where Facebook promotes strong family relationships, LinkedIn symbolizes a platform that is meant only for professional relationships. You can share your vacation pictures on Instagram and Facebook, but on LinkedIn, you will have to abstain from doing so. Hence, a company needs to identify its target niche for business growth and scalability.

For so many years, we have been witnessing the surge in social media platforms that are meant solely for entertainment purposes. There is a dearth of good social media platforms that are meant only for entrepreneurs, solopreneurs, wantrepreneurs, SMEs, and MSMEs. A platform that allows its users to learn the twisted dynamics of business fundamentals in a layman language is the need of the hour.

According to InvestIndia.gov.in, our country witnessed the birth of 44 unicorns with a total valuation of $92.77Bn in 2021. In the first two weeks of January 2022, India has got its 2 unicorns.

Since the onset of COVID-19 many young entrepreneurs are looking to take their startup businesses to the next level. But due to lack of guidance and a tailored-fit community, they often end up doing a 9-to-5 desk job. To help the Indian youth with their entrepreneurial journey and small business owners, we have launched the Bada Business community app!

What is Bada Business Community App?

Bada Business community app is India`s 1st platform where a large community of entrepreneurs, solopreneurs, wantrepreneurs, and SMEs come together for learning and growth.

Most often business owners, entrepreneurs, and even popular brands use platforms like Facebook, Instagram, Twitter, and LinkedIn. Though using these platforms might result in good marketing, the absence of a relevant audience and trustworthy partners lead to slow business growth and less lead generation. Where using social media platforms might be helpful for the B2C business model, for B2B business, these platforms often result in a waste of time and effort.

At Bada Business community app, you will find relevant people with whom you can discuss the possibilities of business and share your ideas. What`s more? You can find 1 Lakh active followers in just 100 days, who are genuinely interested in your product or service and are not just looking for a marketing gimmick i.e. follow for following, like for like.

Key Benefits for Bada Business Community App

Apart from helping the community of business owners grow, there are various benefits of using this app. Here are some listed below:

  1. Build Your Network

If you want to become a social media influencer or a content creator for your niche target audience, the Bada Business Community App can help you to build your network. You can easily share knowledge and information and attract more potential customers.

  1. Learn Vital Marketing Skills

When you connect and share with like-minded people, you grow, unexpectedly! Many marketing experts, subject matter experts, and advertisers are present on Bada Business Community App! You can learn advanced sales techniques, digital marketing strategies.

  1. Attend Masterclass by Industry Experts

When we subject matter experts, we don`t mean the self-proclaimed ones! On Bada Business Community Experts we have experts from the industries with whom you can learn the dynamics of the business world. From video editing to data management, sales techniques to digital marketing, you can learn anything from our free Masterclasses!

  1. Create Unique Content

Ever thought of creating content that provides value to your users? On the Bada Business community app, you can upload different modes of content i.e. interactive videos, infographics, and images. You can also get constructive feedback from your users that can help you to make improvements.

Bada Business community app is an interactive platform where small business owners, entrepreneurs, and SMEs can share a platform dedicated to the business community. You too can explore the unlimited possibilities that India`s no.1 platform offers, today!

Download now! https://tinyurl.com/nhav2kp6

Categories
Business motivation

5 Key Reasons Your Business Should Use Google AdWords

Once Google launched its Self-Service Advertising Program’ back in October 2000, the online marketing game was changed forever. Decades later, Google was making whopping million-dollar revenue from it. And before we knew it, it became a vital part of many successful online businesses. Today, we know this as Google AdWords.

What is Google AdWords?

For those who are not familiar with AdWords, it is a pay-per-click service that allows you to create and run ads for your business. These ads are then displayed in the search results when a user types a specific keyword related to the product or service he is looking for.

If you are using the right keyword, you are already ahead of your competitors because you are reaching your target audiences who have an interest in your product and service. If you have a business website, it can be beneficial for you. Optimizing your Google Ads and website can lead to an increased Return on Investment (ROI).

Here are five main reasons why your business should use AdWords:

1. Progress is Measurable

Let`s suppose, you give an advertisement by following the traditional method of marketing of putting your product out there on a billboard. How will you measure the success of that advertisement? Can you calculate the number of customers who purchased your product after watching that ad at a bus stop? The answer is no.

But one of the advantages that online marketing has over traditional methods is that its results are easily measurable. AdWords is probably one of the best resources you can have to measure what is working and what is not working in your favor. As it comes equipped with plenty of PPC metrics, you can see what you must repeat and what you must not do again.

2. AdWords is Flexible

Another benefit of using AdWords is that it is flexible. It offers customizable options for your campaign to suit your particular requirements. It offers various features like:

  1. Keyword Match- This feature allows you to display your ad for specific keywords that users search. So you can set it to “Banarsi Saree Delhi” instead of a general search like “Banarsi Saree”.
  2. Ad Extensions– By using this feature you can display your product information, contact details, and a pack of links to your business website.
  3. Buyer`s Persona– This feature helps you to narrow down your audience. You can discover their geographical location, time of the day, their language, and which browser or device they are using.
  4. Support of Other Sites- With AdWords, you also get access to other non-search sites like- Gmail, YouTube, and lots of other partner sites at your fingertips.

3. AdWords Works Faster than SEO

When it comes to SEO, you may get great results but it is a time-consuming process. However, this is not the case with AdWords. Once you create an advertisement and the campaign goes live, ads will appear and you will get instant results.

Thanks to its speed, you can discover how effective your keywords are and how much impact they have on your target audience. You can use those keywords later in your SEO campaign to make it more effective. Where SEO plays a crucial role in your online success, PPC will get you to the top of the search results in minutes.

4. AdWords are More Engaging

More engaging ads mean more revenue! And as Google generates revenue from advertisement, it constantly improves AdWords. And along its way to improve one of its primary sources of income, Google notices that product listing ads and in-video ads on YouTube get more clicks. YouTube has over 1 billion unique visitors a month as well as several billion views a day. It comes second to Google when it comes to search engines.

More engaging ads mean more revenue for Google, advertisers as well as your own business. So why wouldn’t you want your business to be seen by your potential customers?

5. You can Set Advertisement Budget

Here is another thing that makes Google AdWords amazing! You can set a maximum cost per day for your campaign. So how does it help your business? It gives you an idea and allows you to decide how much you are willing to spend on a particular advertisement. You don`t have to worry about going over budget. You can reduce your budget or increase it accordingly.

So, if you are looking to scale your business and increase revenue, Google AdWords can be your best bet! However, if you are new to this concept, you can attend our free Masterclass by Devna Maheshwari only on our Bada Business Community App!

Download Link: https://tinyurl.com/nhav2kp6

Categories
Startup

How To Take Your Startup Business From Good To Great In 2022

Summary: Great businesses don`t happen by luck. It is your commitment to excellence, hard work, and dedication to improvement that helps drive your business.

Many people love the idea of having a successful business that is generating revenue and experiences growth, day-after-day. But truth to be told, great businesses don`t happen by chance. It needs a strong commitment towards excellence, hard work, resiliency, and an unwavering dedication to improvement.

This commitment needs to be renewed every single day because things that will come at you for the rest of the day will most certainly try to veer you away from those beliefs. You will start preferring ease and comfort and that will lead you to consider compromising on your work.

So to build a great business, you must have the desire and the passion to do whatever it takes. Here are key tips on how to take your small startup business from good to great:

1. Make Creativity your Best Friend

Want your business to stand out? Then you will have no greater partner in your business than creativity. It can move mountains and resolve conflicts smoothly. It is an inventor and a developer. It will make your business unique and help you bring originality to your business. You can find new paths & new solutions through creativity.

If you have a team under you, encourage yourself and everyone who works with you to explore, find better ways and challenge the status quo. Allow for failure while aiming for success. Creativity does not mean you need a brush, it is a mindset.

2. Be Flexible

The world today is evolving at a great pace. So, if you are not flexible when it comes to adaptability, you might finish up last in the competition. Look ahead more than you look behind. To thrive in your business in the long run, you need to reinvent and improve the things you just discovered.

Great businesses are always part of the solutions and the changing landscape. This requires thinking fresh, regularly. Sometimes you may realize that your prior thinking fits the bill, sometimes it would not. That said, one way or the other, you must challenge yourself and your thinking.

3. Be Curious

Where creativity helps your business to stand out from the rest, curiosity helps you to keep moving forward. It helps you to explore more, open new doors, and do new things. It will help you to climb ladders to see overalls. It will help you learn new dimensions of the business. You can also take an online business course for entrepreneurs to channel their energy in the right direction.

4. Have Partners

It is a blessing to work with people who have the experience that you likely don`t. Vendors, suppliers, and sometimes even sales people may have insights and experience that can be beneficial for you. So, keep your ears open, ask questions, and get to know their business and how it will impact yours. Always remember that you can learn something from everyone.

5. Give Up on Giving Up

Business depends on various factors that include both- internal as well as external. Some of these factors are controllable, while others aren`t. But, no matter what, if you have passion for it, be the person to find your way through, over, and around hurdles that might come your way. Obstacles are everywhere and sometimes they are in the human form, sometimes in difficult situations. They are all hard to accept, and they can kill motivation. If you want to be successful, never give up.

These five tips will help you to take your business from good to great. Running a business is not an easy deal. It needs someone with passion, maturity, optimism, and the ability to take a punch, get back up, and punch back even harder.

But also don`t forget to live beyond your business. Go out, and get new experiences to keep your creative juices flowing. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusively online business courses for entrepreneurs that come with Foundation courses, specialized courses, and value-added courses.

Categories
Business motivation

5 Ways To Determine Which Franchise Business Is Best For You!

Two years ago, Ram Prakash Misra from Kanpur decided to quit his job in a multinational company and start his own business. But, due to a lack of experience in starting something new from the scratch, he decided to consult with an old colleague who was thriving as a franchise owner of a popular food chain.

After a quick meeting with him, Ram Prakash Mishra decided to get into the franchising business, too. After four months, he says his career change has been a profitable one.  He now spends his time cleaning the ducts of air conditioning and heating systems. So, though Ram Prakash Mishra is happy cleaning air conditioners, it is not for everyone.

But, if you want to get into a franchise business, you are in luck. There are thousands of different types of franchise businesses that you can buy into at various levels of investment of both time and money. But, how would you determine which franchise business should you invest in?

Here is our ultimate guide to choosing a franchise business.

1. Choose the Right Franchise By Knowing yourself

Before you decide to jump on any franchise business opportunity, you need to first understand yourself. You will need to take more than just a step back to analyze your interests, requirements, and many other aspects of your personality. Be brutally honest and introspective about what you are trying to accomplish by buying this business.

2. Ask yourself what do you want out of a franchise business

People buy a franchise for multiple reasons. Ask yourself is this something you want to do out of the hobby? Will you want to make it a primary source of income? Are you looking to build equity? Would you eventually want to buy more than one franchise?

These questions might appear simple, but the type of business you eventually pick is the result of what you are trying to accomplish.

3. How much you are willing to invest?

You might have an idea or you might be contemplating on what type of business you want to get into, but calculating how much capital you are ready to invest will give you a clearer idea and a realistic sense of franchise opportunities that are possible for your budget.

Like any other business, you should not expect that your business will be profitable since day one. Also, loans will not be easy to come by. So make sure that you have enough money to live off while you get off the ground.

4. What is your exit strategy?

This is a common yet the most neglected question that potential entrepreneurs fail to ask themselves. It is important, to be honest about how long you would want to continue it. Is this something you would want to do for 4-5 years? Or is this something you will continue as a legacy? Having a clear answer is very important because different franchisors have different restrictions on selling to other franchisers.

5. How much risk are you willing to assume?

This is one of the most important questions; you must ask yourself before investing in a franchise business. Once you have reviewed your financials, you can probably get a sense of how much risk you can take. Some well-established franchises are working for many years and have a great record of franchising success, but they are not exactly on the cutting edge anymore. Similarly, many new companies are riskier, but they can potentially offer higher returns. By keeping your risk-taking abilities into your consideration, decide on investing in a franchise business.

A franchise business is a wonderful option for those who want to start their own business, but don`t want to begin from scratch. To decide and choose a franchise, you will need to evaluate the pros and cons of both of them. Hope the above-mentioned questions will help you discover and select the best franchise business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Strategy

5 Ways To Get Real Followers On Your Instagram Business Profile

Summary: Want to know how you can get Instagram followers for your business account? Discover the most effective strategies that will get your brand more Instagram followers fast.

Instagram has become a cornerstone of many brands` social presence. Whether you are a motivational speaker or selling a product, this platform has helped many small startup businesses to drive profitable traffic to landing pages, grow conversions, and build an engaged audience.

As a brand, the journey on the most popular social media platform can be tricky, especially when you are starting afresh. However, the first thing to do here is to get more followers, fast.

But how?

Many brands pick the easier route like buying followers or using bots. Tricks like these might help you to increase your followers on your business account. But they won`t be helpful in the long run. You will lack genuine customers and engagement. The organic distinction is very important.

So if your Instagram presence isn`t quite as robust as you are hoping, it is time to learn how to sharpen up your strategies for getting real, and organic followers on Instagram.

Here are five ways in which you can increase your Instagram followers on your business profile:

1. Optimize Your Instagram Account

One of the most essential steps that you must do is to optimize your account completely before you set out on an expedition to grow your followers. The ‘Instagram bio’ space is like your homepage that will act like a window for the world to get insights.

Without a bio, image captions, an attractive username, or profile image, how your customers will feel connected with you? How will your target customers know the account belongs to your brand? It might seem obvious but it forms the foundations of your brand identity. But many people miss out on this basic thing that your website link in the bio is that one spot that can drive traffic to your site.

2. Keep a Consistent Content Calendar

As an entrepreneur, the worst thing that you can do for your brand is to post content at random timings. If you are lucky to get users following you in the beginning, you might not want them to forget about your brand and business altogether.

Hence, keep a regular posting schedule. Typically brands should not post more than a couple of times a day to avoid spam. But if that suits you, keep it consistent. Depending upon the type of industry you are in, you can figure out which time is suitable for your posts.

3. Schedule Your Posts in Advance

While Instagram has changed its algorithm to show users more content that they like, posting at the right times can still give your posts more visibility by increasing engagement. By scheduling everything in advance, you or your team can see campaigns and schedules more easily. It is always wise to design and prepare your content in advance and with our Instagram scheduling tools, you can reach a wider audience and maintain a consistent flow of the content posting.

4. Get Partners & Brand Advocates

Any brand needs to understand and know the value of its audience. For your small startup business recognizing your target customers is vital for business growth. The larger your follower count grows organically, the more buyers and clients you will have for your products or services.

The most effective method to get more followers is to get in front of them and be present. You can conduct a contest or try sponsoring user-generated content to get your brand in customers` feeds. These types of campaigns build social proof by showing that your fans are invested in your brand enough to repost your content.

5. Avoid Fake Followers

There is a huge difference between legitimate followers and fake followers. Brands that have genuine followers are more likely to attract customers as compared to those who fake numbers. Buying followers might seem tempting, but the backlash outweighs the perks of having organic follower growth.

In today`s digital world, every business large or small is present on Instagram. This social media platform has more than 200 billion users who log in every day. So make the most of it by posting quality content to increase your followers.