Categories
Startup

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!
5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

Starting a small startup business online of your sounds cool, but it might be overwhelming too! At first glance, the entire process might seem like a thrilling roller-coaster where you will be your boss and earn your own money, but growing a business does require a lot of work.

But as with anything, all you need to do is to take the first step towards your dream and continue moving forward. An idea without an effort remains just a dream and many entrepreneurs understand this basic reality. They understand that it will take effort to create their dream business and starting it off might seem scary.

Tasks like naming the business and creating the logo are the initial steps. But there are many other gigantic tasks like structure that are critical and contribute hugely to the growth of your business. Here are five tips that will help you to build a strong foundation for your business to make it successful:

1. Start by Conducting Market Research

Market research can help you understand your target customers. It will also allow you to know if it will be a successful business. Not only that, but it will also help you to refine your startup business idea.

When things become overwhelming, it is always best to start with ‘why’. It is an amazing place to go back and understand why you are developing your business.

2.  Business Plan

According to a report published in Forbes, “there have been many types of research that have shown that preparing a business plan can increase your growth by 30%. Also, around 71% of fast-growing companies have a business plan.”

Though there have been many businesses that started without a plan and are doing great in the market. But they are very few in numbers. Having a business plan allows you as a business owner to create budgets, set goals, and build frameworks and marketing strategies. Having a well-thought small startup business plan can help entrepreneurs with setting long-term and short-term goals.

3.  Finances are Vital!

Starting any business has a price, however, it is essential to be aware of the price. Finances are important and many startups fail because they run out of money before making a profit. Hence, before starting a startup business in India, you must determine how expenses will be covered until your business starts making profits.

4. Build a Business Website

Any business needs to reach out to its target customers. Earlier, businesses used to distribute pamphlets to let people know about their new startups. Now the times have changed. A customer today would most likely visit your business website to determine if it is genuine.

Your website is like a marketing toolbox and an excellent way for your customers to know more about you and your business. However, while creating a business website, there are several things to consider, like picking up a hosting platform, user-friendly interface, design, and a customer journey.

If you are not good with technical aspects, you can take help from a professional to create an amazing business website.

5.  Ensure all the legalities are in place

Whether it is an online business or a small brick-and-mortar startup business the laws and legal formalities are the same, with few exceptions. Hence, you must ensure that your business is abiding by all the local laws and guidelines to avoid any legal conflicts at a later stage.

Starting a startup business is like beginning a physical storefront. You will have to validate your idea, draft a business plan, contemplate your finances, build a business website, and decide your legal framework.

This might seem daunting at first, but do not feel like you will have to do it all alone. You can take help from our Business Coaching Program from where you can gain in-depth knowledge of distinct business operations and their departments.

Categories
Business motivation

What is a Business Coaching Program & Why It is Beneficial for Entrepreneurs?

Business Coaching Program
Business Coaching Program

India has a large talent pool where a lot of young aspirants are looking to fulfill their entrepreneurial dreams with their innovative ideas. But due to lack of resources and funds, they compromise and take up a 9 to 5 regular job. Starting a new small business online or offline can make anyone overwhelmed.

Another reason due to which many people give up on their small startup business plan is that a lot of people who hail from small cities believe that only a full-time MBA program is the key to start a new venture and making it successful. However, that is farther from the truth.

There are courses like the Business Coaching Program offered by Bada Business that can equip the Youngistan of India to not only set up their small startup business but also make it successful.

What is Business Coaching Program?

Our Business Coaching Program is a customized comprehensive leadership program that offers a global perspective. This course is divided into three branches- Foundation Courses, Personalized Value Packs, Self-learning Courses.

A Certified Personal Business Coach with their expertise will be available to provide your support and help you understand various business-related dynamics, concepts, and case studies in a structured manner. Our customers will also be allowed to attend 1 physical event of 4 days and 24 Master Classes.

Apart from offering an impressive combination of distinct courses that will provide solutions to your business-burning problems, our Business Coaching Program also offers hand-holding support to our customers.

Here is a list of key features of the BCP – Business Coaching Program:

1. Certified Personal Business Coaches

2. Chat-based Hand-holding Support

3. Training by Billionaire Professors

4. 750+ Videos Lessons

 

  1. FOUNDATION COURSES

Our personalized Business Coaching Programs bring a global perspective locally to provide an immersive learning experience with Structured Business Frameworks, Case-studies, and in-depth Video Tutorials that support the unique needs of Entrepreneurs, Solopreneurs, and Wantrepreneurs.

Through this course, you can find practical solutions from Subject Matter Experts. You can learn new and effective techniques to generate leads for your business. We offer business frameworks, robust case studies, and templates to help you learn and grow with our Business Coaching Program.

Some of the benefits are given below:

a. Get Practical Solutions with Business Coach.

b. SMEs from World`s Best Universities.

c. Get Qualified Leads for your Business.

d. Robust case studies, frameworks, templates.

e. Convenience to Access Courses anytime, anywhere. 

 

  1. PERSONALIZED VALUE PACKS

Our personalized value packs is a super bundle of practical solutions that focus on specific business challenges that can hinder your growth. Through our Personalized Value Packs gain new strategic insights, global perspectives, and leadership skills that enable us to lead change, drive innovation, and sustain a competitive advantage.

Some of the benefits are given below:

a. Develop Foundational Skills critical for business.

b. 5 Days of Live Sessions with Dr. Vivek Bindra.

c. 240+ exclusive videos, PPTs & assessment tests

d. Cultivate leadership skills through our Business Saarthi.

e. Exclusive business courses in Hindi on Bada Business App.

 

  1. SELF-LEARNING COURSES

Our Self-learning courses are directly linked to your unique business burning problems and are delivered through a range of virtual and in-person blended formats. Our self-learning courses can help you to remove the obstacles in your business growth and explore global best practices. It will also fill gaps in your knowledge and skills so that you can contribute at a much larger level to your organization.

Some of its benefits are given below:

a. Self-Paced Courses

b. Learn from the Experts

c. Solutions to Every Business Problem

If you want to take your entrepreneurial dream ahead and want to transform it into a reality, Business Coaching Program is apt for you. To know more about it, visit www.badabusiness.com.

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

Categories
Business motivation

5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader!

5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader
5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader

National Sports Day is a day that is dedicated to the sports and sportspersons in India. To commemorate the birth anniversary of hockey legend Major Dhyan Chand, this day is celebrated on 29 August.

Stressing the need to stay healthy and fit, this day is observed to spread awareness regarding the sports and daily activities in every individual`s personal and professional life.

While many of us see the physical side of sports, very few people know that playing sports can help entrepreneurs to become great professional leaders. Business and sports have many similarities. Both require patience, teamwork, goals, strategies, and most importantly the best version of you to make them a success.

Playing or competing in sports can teach people essential lessons that can be important for business. The skills that can provide an edge in a competitive sport can also enhance your entrepreneurial skills.

How to remain focus, determined along with heightened awareness during the challenging times helps entrepreneurs to become better leaders. It creates expansive entrepreneurs.

Many successful entrepreneurs like Dr. Vivek Bindra, who is an internationally acclaimed business motivational coach loves to play football. He admits that sports can bring many benefits to entrepreneurs` lives.

Here is a list of the best five that can help you to sharpen your entrepreneurial skills:

1. Keeps Your Creative Juices Flowing

An entrepreneur has to work on multiple projects at the same time. Every challenge is unique and requires a creative approach. Sports not only help you to tone your muscles but also increase the cognitive function of your brain. This happens due to the increased blood flow to the brain.

So if you are looking for a creative solution to a major business challenge for a couple of days, all you need is a good game of football.

2. Keep you in Better Health

Running a business has to do a lot more with poor health than optimal well-being. Stress, high blood pressure, anger issues, anxiety, and insomnia from too many tasks at hand can result in chronic health issues. Entrepreneurs or business owners who are not indulged in any kind of sports may experience the ill effects of stress and anxiety.

However, business owners with a competitive sport push themselves in many distinct ways to become a better version of themselves. The endorphins released during the training and competing help them to carry over their day-to-day tasks with much ease. They perform better and appear much happier in general.

3. Help you to Broaden Perspective

Turning up to the same workplace, doing the same work with the same people around can become monotonous. It does not help to expand either your mind or life. Perhaps a new project might come up and you might handle it successfully, but over time it will lead to boredom.

Sports help individuals to become more approachable, knowledgeable, and worldly in wider fields. When someone has interests in sports or any other extra-curricular activity other than doing their job, it says a lot about their character and what they are capable of.

4. Teach you about Resilience & Discipline

Competitive sports helps to develop resilience and resourcefulness, and many other traits that help to expand a business and a career. It introduces entrepreneurs to people with new ideas, innovative approaches to traditional problems, backgrounds, and ways of looking at the world.

5. Teach You About Team Work

One of the most significant ways in which sports can prepare entrepreneurs, solopreneurs, or wantrepreneurs with small startup business ideas is by teaching them the importance of collaborative work.

Even if you play a sport that does not require a team to win an individual tournament it requires a joint effort from the athletes, the coaches, staff, and other training partners.

It teaches a great lesson that no organization big or small can thrive without a group of people who know how to work together.

The most amazing part about playing sports is that it helps entrepreneurs or any individual to become a better version of themselves organically.

This National Sports day, why not try something new that not only improves your physical well-being but will also train you to become a successful entrepreneur. For the rest of your business problems, learn about our new Business Coaching Program that gives you practical solutions with hand-holding support from our experts.

Categories
Strategy

Top 6 Strategies To Craft Catchy Headlines By Dr. Vivek Bindra

Top 6 Strategies To Craft Catchy Headlines By Dr. Vivek Bindra
Top 6 Strategies To Craft Catchy Headlines By Dr. Vivek Bindra

The headline is a significant aspect of your advertisement, sales letter, space ad, or email marketing. You can have the best product or the best service, but it does not matter if the reader doesn’t get past the headline.

Have you ever come across a headline and couldn’t figure out which product was being sold? Or spotted a tagline in an email that was longer than the subject line? Or has it ever happened with you that a random tagline caught your attention and you ended up loving it so much that you shared it amongst your peers?

Taglines or headlines are often overcomplicated and underwhelming. And, changing the headline can make a huge difference in your customer`s response rate.

According to Copy blogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”

Catchy headlines hold the power to grasp your attention and determine the effectiveness of the entire piece. If you can come up with a good headline, you can make an award-winning advertisement.

You can discover some awesome strategies in this award-winning video by Dr. Vivek Bindra.

Here are 5 Tips to ensure that your audience turns into your customers:

1. Name-Dropping Authority

No matter how deeply you have researched before writing a headline, your customers will not trust you. To showcase authority, it is always advised to use names of famous personalities, and associations that are a proven authority in a particular field.

For instance, if you have the business of selling medical supplies, and writing an article related to it, you can use reports published by credible sources like Indian Medical Association, World Health Organization.

If you will create authority via your headlines, you will gain more visitors.

2. Lead with a Key Benefit or Intriguing Question

Always put your biggest benefit in the headline. This does not mean that you should put your entire sales pitch, but only the biggest benefit for your readers. Your headline should be so compelling that the readers have to stop and feel that there is something of value to them.

Give them hope, a promise, achievement, and confidence. For instance taglines of brands like L`Oreal- ‘You Are Worth It’ creates an experience of achievement in the customers. This instills confidence in their target audience and they keep coming back for that special sense of achievement.

3. Make Your Message Exclusive for a Community

If you have subscribed to Dr. Vivek Bindra`s YouTube channel, you might have noticed that many videos are based on a particular community. When you write a headline inclusive for only a special group of people, readers see that they fit into the group, and think that this particular ad, blog, or article is for them.

Here are some examples:

  • A video-based on small business owners from Madhya Pradesh
  • This video showcases the brilliant business skills of Marwari People
  • Explaining the concept of MLM marketing
  • YouTube v/s TikTok

4. Create Headlines With Extreme Unusual Emotion

The major reason behind any successful advertisement is its ability to strike the right emotional chord of the customer. If a customer can feel the “me too” emotion instantly while watching the ad or as soon as he reads the headline of an article, rest assured that he will watch the entire advertisement. It will also attract visitors to your website resulting in increased conversion rates.

5. A headline that Rhymes, Definitely Shines

Many brands have compelling headlines. Customers remember headlines far longer than the product itself. But it helps to create a recall value of the brand.

6. Include Adjectives & Numerical

According to KISSmetrics, “readers tend to absorb the first three words of a headline and the last three words.” But how often do we write six-word headlines? Hence, to make it more enticing, always include an adjective and a number in the title.

  • E.g. Top 10 Influential People who Failed Miserably
  • 5 Worst Mistakes Entrepreneurs Should Avoid
  • 7 Billion Dollar Sales Strategies for Startup Business

If you are dying to create an award-winning advertisement or want to create a blog post that attracts visitors in huge numbers, then you can use the six ultimate strategies mentioned above. For more strategies, you can watch this excellent YouTube video by Dr. Vivek Bindra.

If you are an entrepreneur and struggling with business challenges, you can take our Business Coaching Program where you can learn from the top industry experts with hand-holding support.

Categories
Startup

How To Create A Winning Content Marketing Strategy For Startups?

How To Create A Winning Content Marketing Strategy For Startups?
How To Create A Winning Content Marketing Strategy For Startups?

In a world that is full of false advertising and eroding the trust of the audience, content marketing is something that should be at the core of any digital marketing strategy. Whether it is a large company or a small startup business content marketing can be a powerful tool for business growth.

Content marketing is the only type of marketing that thrives on customer`s behavior and does not cost much. What`s more? It is as profitable as paid search advertising or paid social marketing.

According to Hubspot, around 70% of marketers are investing more actively in content marketing. Why? Content marketing is a subtle way through which you are serving useful, relevant content to your potential customers to help them overcome their burning problems.

But to truly excel at delivering awesome content that is customer-centric and also aligns with your business goals, you must do more to stand out from the crowd. You must have a content marketing strategy that empowers your future goals and long-term vision of what you want to achieve.

While creating a content marketing strategy for a small startup business, entrepreneurs must begin with setting their goals.

So how can you come up with a content marketing strategy that is so enticing that helps you to grow your business? We have outlined seven key steps below that you can use to develop an ironclad content strategy for 2021:

Step 1- Identify Your Business Goals

There could be millions of reasons behind your content strategy. Maybe you just want to increase your followers, capture new search engine traffic, or you may want to only showcase your products. Hence, setting out a clear goal is vital when making a content marketing strategy.

The clarity in your goals in the very beginning will help you to analyze the effectiveness of your campaign in the future. This will not just give you a clear objective at the beginning of the process, but a solid framework too to build on.

Step 2- Discover your Target Audience

Once you have a clear objective in your mind, the next step involves who the content should we geared towards? Who is your ideal customer? There are many ways to find out and pinpoint your ideal customers. But the idea one that even the best business coach swears by is to think about demographics, age groups, geographical locations, education, lifestyle, and interests.

Entrepreneurs with small startup businesses should understand the core of their customer base. This helps you to assess the types of content that will deliver excellent results.

Step 3- Set out your KPIs (Key Performance Indicators)

If you cannot determine a way to measure the success of your content, it is highly difficult to measure the statistical data in a more meaningful way. Hence, setting KPIs, in the beginning, is an extremely important step.

Step 4- Decide Your Content Approach

Surely, there are multiple social platforms on the internet. But not every platform has your target audience. So will you use just one type of content or would you like to experiment with different mixtures? Knowing your target audience, you can consider the article, blog writing, video tutorials, short posts, reels, pictures, and a lot more.

Step 5- Establish a Content Calendar

To ensure the consistency of your business presence, creating a content calendar is vital. The best way to do that is digitally so that you can share the sheet online with all the stakeholders. You can pre-plan the content that you will like to post on special days and festivals. Do not forget to continually assess and update the sheet as your business requires.

Step 6- Content Creation & Editing Process

This step is where content turns into a reality. Look for distinct ways to keep your content flow block-free. Also, keep content writing separate from editing to reduce the chances of making any accidental errors.

Step 7- Analyze Statistics

This final step in setting up a content strategy involves measuring the success of your content and KPIs. Having statistical data is vital. However, it must be interpreted accurately and in the correct manner.

Content can boost the visibility, credibility, and reliability of a small startup business. But, a clear strategy must be in place. If you lack a clear content strategy, your approach will lack vision. So try to align your strategies with your business goals to boost the number of customers and revenue in the future.

To gain in-depth knowledge, you can take our foundational courses that come with hand-holding support. Our Business Coaching Program offers everything that you will need to make your startup business successful.

Categories
Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

Categories
Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

4 Powerful Marketing Tools To Grow Your Small Startup Business
4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

Categories
Business motivation

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!
4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

Are you a small business owner or an entrepreneur who now looking for effective ways to scale your business? If your answer is yes then reading this article is a must for you. Why? Have you ever wondered why do some companies grow rapidly, while others stay at the same level for decades? You can find the answer in this article.

So let`s imagine a business as a car. Startup businesses that grow successfully like those cars which upon reaching the limit of possibilities, change the engine to a turbocharged one, refuel their tank, hire top drivers and mechanics, make essential modifications in the structure to make it lighter, and then take the vehicle to a different track.

While the second ones, who stay stuck at the same level are the ones who keep pressing the gas pedal without making any necessary alterations.

The situation with the business scaling is more or less similar. So what are the key strategies that can help you prepare your business for a different track?

1. DELEGATE

Many entrepreneurs tend to do things on their own. They understand the entire working process, what each employee was doing including the small details. But after a certain point of time, it becomes difficult for them to delegate the management to another person. However, delegating is an inevitable step because entrepreneurs need time to address strategic business development tasks.

Hence, you must ask yourself questions about how much your time is essential? Or how much less will the business earn if instead of my work I do someone else`s? Clearly define which tasks you will continue to handle and what you should leave for managers. Over time, your managers can become your partners if they can manage and handle the team.

2. Explore New Markets

To increase the stability of any startup business, it is essential to transacting in different markets. It is not only the best way to stimulate business growth, but it also serves as insurance. Ask yourself what happens to your business if a financial crisis like the demonetization or any political crisis breaks out in the target market.

It is essential for entrepreneurs to diversify their business and not to depend on one country, set of customers, currency, or language group. It increases the stability of your business many times over.

3. Monitor the Finances

Compliance has become the benchmark in the business world. Primarily, it is about taking care of relationships with banks, investors, and clients. If you want to scale your business in the overseas market, the international banks will not simply open your bank account if they do not like something in the history of your business. A clean reputation is expensive and necessary if you want to scale your business.

Even if the foreign market is not your goal, you should maintain a healthy financial history of your business. Your potential clients or investors might refuse to work with you if they consider you not reliable enough.

4. Follow Market Trends

One thing that every startup business owner needs to understand is that the crisis will come, and you need to be prepared for it. It is very essential to outline the processes that need improvement. Follow the regulatory policy and create contingency funds. Analyze which company indicators should be improved right now, and what are the processes that can be left aside. Also, be prepared to make some difficult and unpopular decisions.

By creating a plan, taking action, and staying persistent come what may, you can scale your business. It is not easy. No one ever said it would be. But it is well worth it. You can use our strategies that will help you scale your business and boost revenue. For more in-depth knowledge of powerful business scaling strategies, you can take our Business Coaching Program.

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Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.