Tag: Small Startup Business Ideas

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Business motivation

5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader!

5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader
5 Ways Sports Can Shape Entrepreneurs Into A World Class Leader

National Sports Day is a day that is dedicated to the sports and sportspersons in India. To commemorate the birth anniversary of hockey legend Major Dhyan Chand, this day is celebrated on 29 August.

Stressing the need to stay healthy and fit, this day is observed to spread awareness regarding the sports and daily activities in every individual`s personal and professional life.

While many of us see the physical side of sports, very few people know that playing sports can help entrepreneurs to become great professional leaders. Business and sports have many similarities. Both require patience, teamwork, goals, strategies, and most importantly the best version of you to make them a success.

Playing or competing in sports can teach people essential lessons that can be important for business. The skills that can provide an edge in a competitive sport can also enhance your entrepreneurial skills.

How to remain focus, determined along with heightened awareness during the challenging times helps entrepreneurs to become better leaders. It creates expansive entrepreneurs.

Many successful entrepreneurs like Dr. Vivek Bindra, who is an internationally acclaimed business motivational coach loves to play football. He admits that sports can bring many benefits to entrepreneurs` lives.

Here is a list of the best five that can help you to sharpen your entrepreneurial skills:

1. Keeps Your Creative Juices Flowing

An entrepreneur has to work on multiple projects at the same time. Every challenge is unique and requires a creative approach. Sports not only help you to tone your muscles but also increase the cognitive function of your brain. This happens due to the increased blood flow to the brain.

So if you are looking for a creative solution to a major business challenge for a couple of days, all you need is a good game of football.

2. Keep you in Better Health

Running a business has to do a lot more with poor health than optimal well-being. Stress, high blood pressure, anger issues, anxiety, and insomnia from too many tasks at hand can result in chronic health issues. Entrepreneurs or business owners who are not indulged in any kind of sports may experience the ill effects of stress and anxiety.

However, business owners with a competitive sport push themselves in many distinct ways to become a better version of themselves. The endorphins released during the training and competing help them to carry over their day-to-day tasks with much ease. They perform better and appear much happier in general.

3. Help you to Broaden Perspective

Turning up to the same workplace, doing the same work with the same people around can become monotonous. It does not help to expand either your mind or life. Perhaps a new project might come up and you might handle it successfully, but over time it will lead to boredom.

Sports help individuals to become more approachable, knowledgeable, and worldly in wider fields. When someone has interests in sports or any other extra-curricular activity other than doing their job, it says a lot about their character and what they are capable of.

4. Teach you about Resilience & Discipline

Competitive sports helps to develop resilience and resourcefulness, and many other traits that help to expand a business and a career. It introduces entrepreneurs to people with new ideas, innovative approaches to traditional problems, backgrounds, and ways of looking at the world.

5. Teach You About Team Work

One of the most significant ways in which sports can prepare entrepreneurs, solopreneurs, or wantrepreneurs with small startup business ideas is by teaching them the importance of collaborative work.

Even if you play a sport that does not require a team to win an individual tournament it requires a joint effort from the athletes, the coaches, staff, and other training partners.

It teaches a great lesson that no organization big or small can thrive without a group of people who know how to work together.

The most amazing part about playing sports is that it helps entrepreneurs or any individual to become a better version of themselves organically.

This National Sports day, why not try something new that not only improves your physical well-being but will also train you to become a successful entrepreneur. For the rest of your business problems, learn about our new Business Coaching Program that gives you practical solutions with hand-holding support from our experts.

Categories
Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

4 Powerful Marketing Tools To Grow Your Small Startup Business
4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

Categories
Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.

Categories
Startup

4 Best Small Startup Business Ideas For Women Entrepreneurs

4 Best Small Startup Business Ideas For Women Entrepreneurs
4 Best Small Startup Business Ideas For Women Entrepreneurs

Whether it’s sports or the startup ecosystem, India is moving ahead. The Indian women too have become more career-oriented and focused as compared to the past. Today, women are more concerned about their studies because financial independence has become necessary. While many are heading the top-level positions like Indra Nooyi, many others have become successful entrepreneurs too.

Out of 58.5 million entrepreneurs in India, 14% are women. A small startup business ideas can boom into a full flourishing business. All it takes is a little push and women today can achieve their sky of success.

However, running a business is no walk in the park. It takes a lot of determination and passion to pursue your entrepreneurial dreams. But if you feel you have it in you, what it takes to be a successful women entrepreneurs in India, many business ideas can start with low or zero investment.

Here is a list of small business ideas that you can start and be your boss:

1. Food Delivery Business

It may sound clichéd, but making good food is an art. An art that is delicate and invaluable. And, if you have been receiving compliments on your culinary skills in your circle, a food delivery business is what you consider.

With lots of people returning to their traditional taste buds, you can succor their demands with family recipes, traditional cuisines, or simply home-cooked food in your style.

You can begin with calling your circle of friends and tell them you are starting your own food business. Word of mouth helps in spreading the word for your business. Becoming a home chef is one of the best small startup business ideas that you can start from home.

2. Fashion Boutique

If you have a thing for fashion, then opening a fashion boutique is another profitable startup business idea for you. You need to have a minimum budget of INR 5 Lakh to start this business. Along with that, you will also need a minimum of 300 sq ft of space, a set of sewing machines, and one tailor. You can use platforms like Shopify and Facebook to showcase your designs and reach a bigger audience. With online payment gateways, you can easily manage the payments.

3. Unique Handicrafts

Another fantastic small business idea for women is to start a business of handmade craft supplies. The market has seen an emerging trend towards handmade as it is authentic and unique. This business needs very low investment as you can start this business from your home in just INR 500 – 2000.

By using the websites like Shopify, you can set up your shop online and sell your unique creations from the comfort of your home. Stationary to handcrafted book covers, diaries, and wall hangings to handmade goodies, it is an amazing money making ideas that you can start from home.

Use good quality products and create items that showcase finesse and you can see loyal customers knocking at your doors.

4. Stock Trading

The stock market has huge potential not just for investors, but also for women who want to gain financial independence from the comfort of their homes. Women with great knowledge of the market, shares, and stocks have already turned their homes into their Wall Street Office.

Stock trading can be done from anywhere, even as a side-hustle. All you need is good analytical skills and how to use your financial skills with a budget of INR 5000. There are many sites like Groww, Zerodha, Funds India that offer help and also advise how to invest money in the stock market and make sensible investments. There are also multiple online courses for entrepreneurs on the Trading & Stock Market.

From Social Media Influencer to opening a bakery, there are many small business ideas for women that can be converted into a home-based or online business opportunity. All you need to do is to identify a skill or a talent that you excel at.

The above-mentioned small ideas for women entrepreneurs are perfect for those who want to be their boss. To more such amazing ideas, visit www.badabusiness.com.