Month: September 2021

Categories
Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

Categories
Motivational

International Literacy Day: 4 Ways A Girl`s Education Can Benefit India!

International Literacy Day
International Literacy Day

Literacy is the most essential prerequisite for individual empowerment. It plays a very important role in any person`s life, irrespective of gender. It not only enhances the quality of the life but also instills awareness and improves the skills of people.

What is literacy?

Literacy is the ability to read, write and comprehend information in a constructive way to communicate effectively. From reading the textbooks, scriptures to newspapers, and understanding road signs literacy is the only tool that helps you make sense of your surrounding and helps to broaden our mindset and perspectives.

The knowledge of social conventions combined with the problem-solving capacities of people is what determines them as being literate. However, it is a miserable fact that in India a girl`s education is still in an oppressive stage. Despite much evidence demonstrating the importance of education for everyone, gender disparities in education persist.

About 129 million girls are out of school. And in countries that witness conflicts, girls are more than twice as likely to be out of school as girls living in non-affected countries.

According to UNICEF.org, “only 49 percent of countries have achieved gender parity in primary education. At the secondary level, the gap widens: 42 percent of countries have achieved gender parity in lower secondary education, and 24 percent in upper secondary education.”

Many few people understand the grand impact that a women`s education has on society. Here are a few that we would like to mention:

1. Educated Nation

It is said that one literate man is just one literate man, but when one woman gets an education, she makes the entire family and an entire country educated. A young girl, who goes to school to receive education unmistakably guaranteeing education for her kids and thus benefits the country by contributing to the economy.

2. Reduction in Child Marriage

Though the prevalence of child marriage has decreased worldwide, one in four girls who were married a decade ago was a child bride. Before the COVID-19 pandemic, more than 100 million girls were expected to marry before their eighteenth birthday in the next decade. As a result of the pandemic, up to 10 million girls will be at risk of becoming child brides. Child brides often get pregnant at a young age and put themselves and infants at various risks. It takes a heavy toll on their psychological, and physical well-being.

3. Promotes Development of Skills

An education that is equal to all empowers girls and boys equally. It helps to impart knowledge and information and promotes the development of life skills- like self-management, negotiation, communication, and critical thinking that plays a significant role in young people`s life to succeed.

It reduces the skill gaps that give birth to pay gaps, and gradually results in prosperity for entire countries. A gender-equitable educational system can reduce gender-based violence and harmful practices including child marriage and female genital mutilation.

4. Population Control

Educated couples are much more likely to do child planning by keeping their family income in mind. This will help them to lead more progressive lives, increasing the expectation of living for their families, children, and social networks.

Literacy constitutes the backbone of development in a progressing country like India. But there are crores of children that are out of school in India and hence, the Indian Education System needs to build a better life for children to make our nation a progressive country.

Categories
Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

Categories
Motivational

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You!

5 Things Science Says Your Facebook & Instagram Feeds Reveal About You
5 Things Science Says Your Facebook & Instagram Feeds Reveal About You

Social media has become an integral part of our lives. Thanks to affordable smartphones and cheaper data plans, social media has become easily accessible to all. But did you know that what you post online and how you use a particular platform like Instagram, Facebook can say a lot about you?

There have been many scientific studies that have revealed a strong connection between a person`s mental health and social media. While social media platforms have proved to be an excellent way to make the world more connected, they have created new challenges as well.

For instance, according to recent research people who are more frequently browse Instagram are more likely to show signs of depression than others.

From job to leisure, emotions to religion to diet, social media has captured almost every aspect of our lives. Facebook and Instagram feed reveal a lot more about you that you can anticipate.

Here are 5 things that your social media feeds reveal about you, according to research:

1. People With Depression Post More Frequently on Instagram

The frequency at which you post on Instagram can be an indicator of your mental health. Harvard and Vermont universities came together to research by using a computer program in which they analyzed more than 43,000 Instagram posts from 166 users to analyze how people with depression use these apps.

Turns out users who are struggling with mental health issues posted more frequently than those who were physically and mentally healthy. They also used fewer filters and had more faces in their feed.

2. Users who spend too much time on Social Media are Less Happier

If you have been living under the rock, let us tell you that spending too much time on social media can be toxic. But once you limit the time you spend on social media, the experience can be fulfilling. An app called Moment collected data from the social media platforms of people`s usage and discovered that there is a happiness breaking point for each platform.

If you spend more than 23 minutes on Facebook, it can result in an unhappy experience, and for Instagram, the threshold is 31 minutes.

3. Social Media Platforms can Skew Your Memories

Almost everyone who is on social media puts images, reels, or stories about their happy life. You want to see yourself in a positive light. It does not mean that everyone is living their fantasy life. Instead, it simply means that they are publishing happy photos and happy memories through a filter.

And while many people might think that social media is a great place to collect their happy memories so you can go and recall them later, it will not be the case. According to one study most people post about their false-positive memories on social media. But when they look back at their photos, what they are recalling is something that is false and inaccurate portrayals of memories. This can skew their significant events.

4. Spending too much time on Social Media can Make your feel Isolated

While many people think that social media keep us more connected, the matter of fact is that it has made a large number of people socially isolated. Today, many people sit for lunch or dinner with their family, only to have their eyes glued to their phone screens and minds contemplating over social feeds.

According to a recent study, people who spend more than two hours a day on social media have twice the odds of getting isolated socially as compared to those who spend less time.

5. People who post excessively about their partners are likely to have low self-esteem

Many few people know that they are revealing their personality traits through their posts on Facebook and Instagram. According to research conducted by Research Daily in which they collected data from 555 Facebook users, people with low self-esteem tend to post about their current romantic partners more frequently.

Social media is useful in plenty of ways if only used constructively. Before you send your next post, take a moment to analyze your intentions behind it. We hope, this article will help you to understand and realize how one should make the most use of social media platforms.

If you are an entrepreneur and want to upscale your business, you can take our Business Coaching Program. It not only offers you hand-holding support and premium content but also easy access to video tutorials from anytime, anywhere in easy-to-understand Hindi language.

Categories
Business motivation Strategy

5 Amazing Benefits Of Working With A Professional Business Coach!

5 Amazing Benefits Of Working With A Professional Business Coach!
5 Amazing Benefits Of Working With A Professional Business Coach!

With many entrepreneurs turning towards the professional help of a business coach, many small startup business owners who are struggling with their business problems are now realizing its importance.

Entrepreneurship can be a lonely journey. Though it might sound exciting at the early stage, one has to don multiple hats and take care of multiple operations. Sometimes, it also means working endlessly and still feels like you are stuck on a deserted island.

Though the internet is filled with articles, blogs, podcasts, and exclusive video tutorials on how to build and scale your small startup business, every business is unique and so are your challenges. In this case, those articles and blogs will not prove helpful. This is where taking a business coaching program becomes essential for entrepreneurs. You can also watch our video on “Strategy to scale your business”, here:

But a business coaching efficiency depends on two critical factors i.e. the client is willing to grow, and there is a gap between where they are now, and where they want to aspire to be.

As an entrepreneur, working with a business coach can benefit you in various ways. A business coach can help you to grow in the following ways:

1. Helps you Set Goals & Work Towards it

Humans are passionate about the work they love doing. But unfortunately, very few people are aware of the fact what they want to do with their business and their professional lives. A business coach can help you to distinguish between what you could have, should have, and have-to-have.

A great business coach can also help you to set your ideal goal for your business and help you to achieve them too.

2. Helps you to maintain a Healthy Work-life Balance

If you want to be successful, it starts with a balanced lifestyle. It simply means that you will have to prioritize your professional commitments as well as personal commitments, which also means that you will have to be selfish, yet responsible. You will have to get better at communication, get your needs met, and still have people like you. You need this strong if you truly want to be successful.

3. Manage your Finances Well

Many startups fail in the initial years because of a lack of funds. Hence, it is essential to handle your finances well. A business coach can help you scale your business by setting up a startup business plan and future. He can also help you to design a strategy for you to earn more from your business.

4. Take Better Decisions

An ideal business coach knows and very well understands the importance of brainstorming and sharing ideas. He will encourage you to think out-of-the-box and bring innovative ideas to the table. He will be your best critic and will always give you honest and constructive views.

5. Helps you become more Focused & Productive

A mind that is focused and concentrated is also more productive. With a focused mind, entrepreneurs can make better judgments, great strategies, and excellent business plans for the future of the startup business.

When you are happy and free from problems, you will feel more productive and efficient, thanks to your business coach.

A business coach is an expert entrepreneur who has gained experiences through personal and professional experiences. He knows how to start and grow successful businesses and is willing to mentor you. Instead of making random and impulsive decisions on your own, you can work along with a business coach to help you upscale your small startup business.

Are you looking to grow your business with a help of a professional business coach? You can take our Business Coaching Program that is a super bundle of foundational and value-added courses that provide your hand-holding support with a certified Business Coach.

Categories
Startup

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!
5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

Starting a small startup business online of your sounds cool, but it might be overwhelming too! At first glance, the entire process might seem like a thrilling roller-coaster where you will be your boss and earn your own money, but growing a business does require a lot of work.

But as with anything, all you need to do is to take the first step towards your dream and continue moving forward. An idea without an effort remains just a dream and many entrepreneurs understand this basic reality. They understand that it will take effort to create their dream business and starting it off might seem scary.

Tasks like naming the business and creating the logo are the initial steps. But there are many other gigantic tasks like structure that are critical and contribute hugely to the growth of your business. Here are five tips that will help you to build a strong foundation for your business to make it successful:

1. Start by Conducting Market Research

Market research can help you understand your target customers. It will also allow you to know if it will be a successful business. Not only that, but it will also help you to refine your startup business idea.

When things become overwhelming, it is always best to start with ‘why’. It is an amazing place to go back and understand why you are developing your business.

2.  Business Plan

According to a report published in Forbes, “there have been many types of research that have shown that preparing a business plan can increase your growth by 30%. Also, around 71% of fast-growing companies have a business plan.”

Though there have been many businesses that started without a plan and are doing great in the market. But they are very few in numbers. Having a business plan allows you as a business owner to create budgets, set goals, and build frameworks and marketing strategies. Having a well-thought small startup business plan can help entrepreneurs with setting long-term and short-term goals.

3.  Finances are Vital!

Starting any business has a price, however, it is essential to be aware of the price. Finances are important and many startups fail because they run out of money before making a profit. Hence, before starting a startup business in India, you must determine how expenses will be covered until your business starts making profits.

4. Build a Business Website

Any business needs to reach out to its target customers. Earlier, businesses used to distribute pamphlets to let people know about their new startups. Now the times have changed. A customer today would most likely visit your business website to determine if it is genuine.

Your website is like a marketing toolbox and an excellent way for your customers to know more about you and your business. However, while creating a business website, there are several things to consider, like picking up a hosting platform, user-friendly interface, design, and a customer journey.

If you are not good with technical aspects, you can take help from a professional to create an amazing business website.

5.  Ensure all the legalities are in place

Whether it is an online business or a small brick-and-mortar startup business the laws and legal formalities are the same, with few exceptions. Hence, you must ensure that your business is abiding by all the local laws and guidelines to avoid any legal conflicts at a later stage.

Starting a startup business is like beginning a physical storefront. You will have to validate your idea, draft a business plan, contemplate your finances, build a business website, and decide your legal framework.

This might seem daunting at first, but do not feel like you will have to do it all alone. You can take help from our Business Coaching Program from where you can gain in-depth knowledge of distinct business operations and their departments.

Categories
Business motivation

What is a Business Coaching Program & Why It is Beneficial for Entrepreneurs?

Business Coaching Program
Business Coaching Program

India has a large talent pool where a lot of young aspirants are looking to fulfill their entrepreneurial dreams with their innovative ideas. But due to lack of resources and funds, they compromise and take up a 9 to 5 regular job. Starting a new small business online or offline can make anyone overwhelmed.

Another reason due to which many people give up on their small startup business plan is that a lot of people who hail from small cities believe that only a full-time MBA program is the key to start a new venture and making it successful. However, that is farther from the truth.

There are courses like the Business Coaching Program offered by Bada Business that can equip the Youngistan of India to not only set up their small startup business but also make it successful.

What is Business Coaching Program?

Our Business Coaching Program is a customized comprehensive leadership program that offers a global perspective. This course is divided into three branches- Foundation Courses, Personalized Value Packs, Self-learning Courses.

A Certified Personal Business Coach with their expertise will be available to provide your support and help you understand various business-related dynamics, concepts, and case studies in a structured manner. Our customers will also be allowed to attend 1 physical event of 4 days and 24 Master Classes.

Apart from offering an impressive combination of distinct courses that will provide solutions to your business-burning problems, our Business Coaching Program also offers hand-holding support to our customers.

Here is a list of key features of the BCP – Business Coaching Program:

1. Certified Personal Business Coaches

2. Chat-based Hand-holding Support

3. Training by Billionaire Professors

4. 750+ Videos Lessons

 

  1. FOUNDATION COURSES

Our personalized Business Coaching Programs bring a global perspective locally to provide an immersive learning experience with Structured Business Frameworks, Case-studies, and in-depth Video Tutorials that support the unique needs of Entrepreneurs, Solopreneurs, and Wantrepreneurs.

Through this course, you can find practical solutions from Subject Matter Experts. You can learn new and effective techniques to generate leads for your business. We offer business frameworks, robust case studies, and templates to help you learn and grow with our Business Coaching Program.

Some of the benefits are given below:

a. Get Practical Solutions with Business Coach.

b. SMEs from World`s Best Universities.

c. Get Qualified Leads for your Business.

d. Robust case studies, frameworks, templates.

e. Convenience to Access Courses anytime, anywhere. 

 

  1. PERSONALIZED VALUE PACKS

Our personalized value packs is a super bundle of practical solutions that focus on specific business challenges that can hinder your growth. Through our Personalized Value Packs gain new strategic insights, global perspectives, and leadership skills that enable us to lead change, drive innovation, and sustain a competitive advantage.

Some of the benefits are given below:

a. Develop Foundational Skills critical for business.

b. 5 Days of Live Sessions with Dr. Vivek Bindra.

c. 240+ exclusive videos, PPTs & assessment tests

d. Cultivate leadership skills through our Business Saarthi.

e. Exclusive business courses in Hindi on Bada Business App.

 

  1. SELF-LEARNING COURSES

Our Self-learning courses are directly linked to your unique business burning problems and are delivered through a range of virtual and in-person blended formats. Our self-learning courses can help you to remove the obstacles in your business growth and explore global best practices. It will also fill gaps in your knowledge and skills so that you can contribute at a much larger level to your organization.

Some of its benefits are given below:

a. Self-Paced Courses

b. Learn from the Experts

c. Solutions to Every Business Problem

If you want to take your entrepreneurial dream ahead and want to transform it into a reality, Business Coaching Program is apt for you. To know more about it, visit www.badabusiness.com.

Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

5 Smart Tips To Create Successful Moment Marketing For Startups!
5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.