Category: Startup

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Startup

How To Do LinkedIn Marketing For Your Startup Business

How To Do LinkedIn Marketing For Your Startup Business
How To Do LinkedIn Marketing For Your Startup Business

Use LinkedIn to create brand awareness. Have you ever heard someone giving you this advice? Is your startup business using LinkedIn to its full potential? Are you making the most of this platform to build your network, boost leads and conversions, and generate revenue?

Did you know LinkedIn has over 774 million users across the globe? The numbers alone make this platform one of the top social networks today. With multiple social media networks sprouting up constantly, LinkedIn is a platform that is often underutilized.

However, the truth is that LinkedIn can be a very powerful tool that can enhance your social media content strategy. If you are new to this platform, let us give you the introduction of LinkedIn and how it can help you with your brand visibility.

What is LinkedIn Marketing?

Though most people think that LinkedIn is a platform meant for only professional networking, it is also a platform that is apt for making a connection, fostering relationships, generating leads, improving brand awareness, sharing content, and driving traffic to your website.

LinkedIn when used for business can also provide essential tools like analytics, connections, and brand building, just to name a few.

Why is marketing on LinkedIn essential?

When it comes to social media marketing, many brands prefer to put all their resources toward the big three: Instagram, Facebook, and Twitter. Although, these platforms are perfect to promote your brand, excluding LinkedIn is a huge disservice.

According to Hubspot, “LinkedIn generates leads 227% more effectively than Facebook and Twitter.” This makes LinkedIn an essential platform to market your startup business. It allows you to drive traffic, find quality leads, share your expertise through thought-leadership content, and increase your network.

Here are a few ways in which you can incorporate LinkedIn into your social media strategy to make it strong:

1. Use #Hashtags

Simple phrases preceded by a hashtag symbol might appear ordinary to many, however, they hold the power to change your marketing strategy for the better. These small words are like goldmines for tapping into new audiences, industries, and your target segment.

But using too many or irrelevant ones can hinder your search. This means striking a balance between the relevant and popular hashtags is vital for a successful social media strategy. Use the search bar to find the relevant hashtag and see how many people are following it, and how often it is being used.

2. LinkedIn Profile v/s LinkedIn Page

LinkedIn pages and LinkedIn profiles serve different purposes in LinkedIn marketing. Where pages are public and used primarily by businesses. Profiles are private and used by individuals. Each one of them works with the LinkedIn algorithm, but there are different tools that you can use to grow your network.

Anyone can follow your LinkedIn page without your approval or connection. This will give them a chance to see your business content right away. It also has the potential for high engagement. Profiles are more personal and one has to have a connection with you, provided you have approved their connection request. But people can follow your profile and this gives you a chance to connect with your audience personally.

3. Create Posts for Varying Lengths

A quick, short post loaded with lots of punch works on LinkedIn. Long-form stories garner readers` attention and lead to a longer time spent on the app. Hence, your LinkedIn content plan should be a perfect combination of both.

As a brand, you might not want to be recognized as somebody who only shares monologues because your network won`t always have time to read them. Also, too many short posts can come across as lacking substance and may reduce your authority as a thought leader.

You can also share external articles on the platform as LinkedIn`s algorithm supports external links to blogs, articles, and websites. As long as the content you are posting has to value and is relevant to your audience, your brand will find success, guaranteed.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales; generate payment links for customers, managing account-related details. Solve your problems in just one click: www.badabusiness.com.

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Startup

The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate

The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate
The Bada Start-Up Show: Top 3 Reasons Why Entrepreneurs Must Participate

A great idea, it takes a form of reality that can result in the “next amazing venture”. Anyone can have a big idea to start a startup business, but no market exists for just creative ideas. What separates wantrepreneurs from entrepreneurs is the ability to execute a vision.

Turning an idea into a tangible product or a service that can resolve customers` problems take a ton of effort. And the hardest part about running a startup business is to build it from the scratch. Meeting investors, raising funds, learning the ropes, and finding those first few customers is far from easy.

Success requires hard work, determination, and passion. So among many other millions of things that you are doing right now to take your startup business to next level, entering into entrepreneurship competitions could also be the perfect catalyst that you might need right now.

Many shows provide an excellent platform to startups and their founders where they can showcase their journey. Startup shows and competitions not only get small business startups ‘out of the building’ and provide them recognition, but they are also a great way to begin validating your business, products, and service.

Startup shows give a chance to young and fresh entrepreneurs to share their struggles, ideation, hard work, and endless efforts that go behind their products and services. Though it will take great efforts from the participating startups, the recognition and exposure that these shows will give the new ventures are enormous.

Apart from that, there are many other advantages startup businesses can gain by entering into competitions than the prize. We are sharing the best ones with you below:

1. A Chance to Meet Your Competitors

Participating in a competition can give you a larger picture of your business. It will force you to think and rethink critically about every aspect of your business. You will get an opportunity to know your industry, competitors, distinct challenges, and the market you are addressing. In order to compete, you will have to assess the competitive landscape, set your short-term and long-term goals, and define your value proposition.

Not all shows and their formats are created equally. There exist a wide variety of platforms that are tailor-made for specific industries, company stages, etc, and thus, every entrepreneur should do in-depth research before jumping in.

2. Helps You Find Your Perfect Pitch

Pitch, Pitch, Pitch! Talk to any entrepreneurs and they will tell you that they are always thinking about ways to pitch their startup business plan to investors and stakeholders. But telling your story, pitching your business idea, or selling your value proposition requires patience and practice. However, when you are competing against others, you will have to find what works and what doesn`t to be your best version.

Test your pitch on your friends, colleagues, family, or your teammates. Take their feedback, observe how they react, and don`t be afraid of rejections.

3. Startup Shows Help Your Optimize Unique Value Proposition

Competition forces you to think ‘out-of-the-box and get creative to stand above the rest. At times, you will have to put down your business on paper. Hence, practicing your written communication as well as your presentation skills is essential to build your unique identity as a brand to create an exceptional recall value.

This process can give immense benefit to your startup business regardless of how you perform in the competition or if you win it. If you are looking for an amazing show where you can provide the exposure to your startup business that it deserves, you can take part in The Bada Startup Show.

The Bada Startup Show is also a unique kind of show which is meant to provide an excellent platform to a small startup business. The major goal of the Bada Startup Show is to empower the Indian SMEs and MSMEs by showcasing their journeys on National Television and social media channels of Dr. Vivek Bindra, founder and CEO of Bada Business Private Ltd. He is also one of the best motivational speakers and leadership consultants in India.

The Bada Show will give a golden chance to startups across India to showcase their entrepreneurial journey and get their story covered by celebrity anchors. Not only this show will be a huge platform to reach a wider audience at no cost, but will also give global recognition as Dr. Vivek Bindra`s YouTube channel has 17+ subscribers.

It is important to understand that entering into any competition requires endless efforts and determination with no guaranteed returns. However, learning is great! And experience is valuable. There is much more to gain by entering into competitions than the prize.

So are you ready to participate in the Bada Startup Show exclusively for Indian entrepreneurs? To participate, you can click here: https://badastartupshow.badabusiness.com

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Business motivation Startup

5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022

5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022
5 Profitable Low Investment Eco-Friendly Ideas To Start In 2022

Though the Covid-19 pandemic had brought the world to a shutdown, it has also changed the way this world consumes energy. Carbon dioxide emissions fell by 5.8% globally. This is the largest drop in CO2 emissions since World War II. The primary energy demand too was decreased by 4% over the last year.

So, if you want to start an eco-friendly startup business, there are so many opportunities in India to become an entrepreneur. There are multiple low-investment startup business ideas that you can choose from.

But before we even begin telling about the money-making business ideas, let us tell you what eco-friendly business is.

An eco-friendly business uses sustainable materials to make environmentally friendly products. It aims to utilize natural resources in a way that does not harm nature. This approach helps the business and environment to grow simultaneously.

Here are 5 eco-friendly business ideas that can you can start with minimum investment:

1. Organic Store Business

From organic farming to organic soaps and shampoos, people are more inclined towards everything natural. If you want to start a business that is profitable for both you and the environment you can start from eatables, personal care products that are made from natural raw material and free from preservatives.

You can also attend workshops where a session could cost you anywhere between INR 1200-5000. With few initial investments such as buying mixers, blenders, molds, pigments, and essential oils can cost you around INR 8000. There is a huge demand for organic products that can give your low-investment startup business a kick-start.

2. Retailing Recycled Items

Though India is a major scrap importer of scrap metal like aluminum and brass, people have a stiff mindset when it comes to recycled items. Despite this, there is a huge scrap market that is thriving. From needles to clothes, upholsteries to shoes and electronic products, everything that we use can be recycled.

Not only recycled items business can be started with minimum investment, but it will also allow you to create employment for many people and train them as per your business requirements.

3. Eco-friendly Jute Bags

‘Say No to Plastic Bags’ is something we have been hearing for a decade. But the plastic waste has now engulfed the entire world and its hazards are making an appearance everywhere. From ocean to forests, food to intestines, surprisingly, plastic has found a sneaky way to enter into our lives.

You can start making jute bags that offer more durability, and reduce the carbon footprint that is created by the ever-so-durable plastic bags. As more and more people are interested in eco-friendly products, they will be more than happy to welcome this change. You can start making jute bags from jute twine or you can also use different raw materials like bagasse, coconut husk, and recycled paper.

4. Eco-friendly Furniture

Nowadays, you must have noticed that your Facebook and Instagram feed is full of beautiful and warm home décor ideas. Old and discarded furniture can be reused and refurbished into pieces that are aesthetically and functionally brilliant. This segment has lots of potential in the domestic as well as in the export market. All you need is a work table and some equipment to kick-start your low-investment startup business. As your business increases you can also hire an experienced carpenter to help you fulfilling orders.

5. Composting Industry Business

If you want to start a business with practically no capital investment, composting business is the real deal. The kitchen waste in your house is a gold mine that can generate compost which can be made for free in your backyard. You can invest in the installation of composting beds that might cost you around INR 3000.

A business that takes care not only of its revenue but also of the environment sustains for a longer time in the market. The customers become more loyal because of the ideology behind the business and with time the revenues will also grow. You can start the above-mentioned low-investment business idea or if you have an idea of your own, you can also start it.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Startup Strategy

5 Unique Strategies To Grow Startup Sales

5 Unique Strategies To Grow Startup Sales
5 Unique Strategies To Grow Startup Sales

Are you looking to build a huge audience for your small startup business?

Of course you are. After all, revenue is what keeps a small startup business thriving in all seasons.

And when it comes to startups business everyone wants more sign ups, subscribers and users. But the major problem that the majority of the entrepreneurs face is their lack of awareness how to do it very quickly, and without burning a hole in their pocket.

Thankfully, the secret to getting a huge response from your customers doesn’t lie in outspending everyone else.

It lies in getting more creative with your marketing tactics and to think out-of-the-box. Unique marketing strategies will give you bigger results than you will ever achieve even with huge spending. This kind of unexpected growth is called growth hacking.

If you want to build a massive success for your small startup business, here are 5 ways to start growing your business like never before:

1. Launch a Referral Program

If you are looking to develop a huge customer base quickly, you need to look into referral marketing. A basic strategy with amazing results! All you have to do is allow your customers to help promote your products for you. It is a simple concept, but not many startups have put it to its best use.

These days’ customers trust more on personal recommendations than all other forms of marketing. Hence, use it to the fullest and it is the best way to build a viral interest in what products or services you have to offer.

2. Turn your product or service into a challenge

One of the biggest problems with viral marketing is that it becomes quite tough to tell what the company has to offer.  If you create a product video that not everyone loves, you might not get the recognition that you desire. So make your product the focal point of the viral marketing campaign that you want to run.

3. Email Marketing

Despite predictions of its death by the marketing world, emails are still a very common and frequently used medium for communication. Emails are still around and delivering a handsome return on investment (ROI) to marketers who know how to use it for their perusal.

According to a research conducted by Demand Metric and the Data & Marketing Association (DMA), “email marketing had an impressive ROI of 122%. And every startup would want that kind of ROI on email marketing. So craft a crisp, engaging and attractive email copy.

If you want to know how you can craft catchy email lines, read it here.

4. Social Media Marketing

Social media marketing is one of the most powerful tools these days. According to HubSpot, “90% of the marketers confirmed that social media is important to their businesses.”

So what is the best way to grow your brand on social media? Build high-quality content regularly and post it on social media. You can seamlessly use social media channels and post manually on platforms like Facebook, Instagram, LinkedIn, and Twitter.

5. Reach out to a Specific Community

If you want to build a user base faster for your brand, you need to have a clear understanding of who your customer is. Once you have understood the persona of your buyers you can then create content specifically made for them. The more customized your content will be, the more effective your campaign will turn out to be.

For entrepreneurs reaching a bigger customer base is crucial. It will not only help to establish their brand, but will also attract more customers. So apply the above mentioned techniques and see your sales growing.

Having a compelling marketing idea is great. But you know what is even better? A personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.

This is why to help you move forward with your business goals, we at Bada Business offers an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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Startup

5 Effective Steps To Start Your Dream Business In Small Towns!

5 Effective Steps To Start Your Dream Business In Small Towns
5 Effective Steps To Start Your Dream Business In Small Towns

Are you someone from a small city of India, who has big dreams and innovative business ideas designed for small towns? Though with determination and passion anything can be possible, it can be hard to figure out from where to start with a small-town business idea.

There are many types of entrepreneurs. Where some want to start their own small startup business in their hometown purely out of a passion for what they are doing, others want to resolve a problem that they have just figured out in the marketplace.

So whether you want to start a dance studio, wellness center, or simply a business consulting firm, starting a new venture can be immensely intimidating. For those who want to start anything new in the small Indian towns—how can you ensure that you do it right?

1. Create Your List

Anyone who is planning to start a startup identifying a gap in a small town is as simple as a Google search followed by taking a walk. To start your own small business in your town will require in-depth research. And if you can take a business coaching program customized according to your needs, the road will become quite smooth.

Check out the local businesses that could be your competitors and observe what they are offering to the customers and where they are lacking.

If you don`t stay in the town where you are planning to open a small startup business, spend a weekend there. There might be restaurants with a full-fledged menu, but not a small café that exudes cozy vibes, hardware, and a beauty shop, but what else would you be interested in having there?

How can you provide a solution to the locals through your product or service will give you a great idea to come out with a great startup business plan.

2. Find out the other side

Once you have made your list, that`s just the beginning. Creating a list on your own is just one perspective. This brings us to the next step- asking the customer what it wants! Take a walk, greet, meet, and talk with random people. Ask them about their burning problems. Do they have to go far to buy fresh vegetables or do they love quality organic food, but don`t have a café that serves it?

Don`t just ask a group of people; ask as many people as you can. You can carry this task by driving around the high-traffic areas and spending a couple of hours asking questions and recording their replies. You will be surprised to hear the same ideas repeat.

By talking to a lot of people, you will also begin to build connections and relationships that might come in handy and will speed up the process of launching your startup business in small cities.

3. Figure Out the Gap Best For Your Business

Whether you are an independent business consultant looking to open your consulting services or a baker who wants to run her bakery, you need to make a list of businesses that will make sense for you.

For instance, maybe you have everything that is required to open a bakery shop, but you don`t want to open it. In that case, it is completely okay to cross it off the list. The aim is to find the three objectives that fit the 3 criteria:

a). What does your town or city need?

b). What do you enjoy the most?

c). What would you like to do

All you need to do is align these 3 things and you are on your way.

4. Protect Your Downside

Now that you have asked a lot of questions, created a list, and know which business you would like to start, it is time to ask structural questions to evaluate and validate the idea. One must find out and address all the challenges before launching a business through various questions.

Can you start on a smaller scale? Can you take a small place on rent instead of taking over an entire spot yourself? Can you get customers to sign up ahead of time?

If you find out that there are more challenges than you are comfortable with taking on then either you need to find out a better solution or head back to your list to fill the gap. If you have figured yours, addressed it why it wouldn’t work and you are still ready to move forward that brings us to the next step.

5. Startup Business Plan

If you have decided to move forward with your business plan, you might need to come up with a full startup business plan. Thanks to all the work that you have done earlier, you can create a great business plan, quickly.

So iron out an interesting business plan and always remember that it is a dynamic document. It keeps evolving and improvising. Find the gaps, refine the gaps, figure out what is best for you, manage downside risk, plan & execute.

Find the gaps, refine the gaps and figure out what will be the best for you and your niche market. To understand the dynamics of the business market, you can also join business coaching program for entrepreneurs. Learn from the industry leaders to understand how you can start a startup and run it successfully.

To know more about this course, visit www.badabusiness.com

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Startup

4 Ways Hiring A Business Coach Can Be Profitable For Startups!

4 Ways Hiring A Business Coach Can Be Profitable For Startups!
4 Ways Hiring A Business Coach Can Be Profitable For Startups!

From guiding young entrepreneurs to navigate through the maze of business dynamics to helping them maintaining a work-life balance, engaging a business coach is proving to be a winning move these days.

Being an entrepreneur is not as easy as it may sound. Multiple departments need to be taken care of, and if you are a one-man army, the task can be gigantic. But a business coach can ease out the entire process and can help you with the industry.

A business motivational coach is someone who has been in the industry for a very long time and has acquired good experience. Such an advisor can help you to take tough decisions and can advise you better in making a business plan for your startup.

Along with that, there are multiple other reasons why you must take the help of a business coach:

1. Day-to-day Challenges Become Easy!

Various business operations work in distinct ways which might confuse an entrepreneur who is trying to focus on multiple things in one go! A good business coach will give you constructive feedback on how a particular aspect of a business is working for you.

Being an entrepreneur, you might also not know all the right questions to ask, or where to look for the answers which can lead to bad choices. The right mentor can help you to take out the guesswork.

2. They Give You Access to Exclusive Coaching System

Why it is so essential to choose the right business coach at the right time is because, with his expertise and experience, they can provide access to a range of services and coaching systems like the Business coaching Program.

For instance, if you hire Dr. Vivek Bindra, a motivational coach, along with his professional expertise, he can also give you in-depth knowledge about business dynamics via Foundation courses, Specialization courses, and Value Packs.

The best thing about this program is that it offers a gratifying range of courses to choose from. Some of the courses are specifically devoted to your business niche.

3. They Hold You Accountable

An ideal mentor will guide you, but will also hold you responsible and accountable in his or her assessment of mistakes. To grow in your professional area, you need to realize your mistakes.

Remember! You don`t need a cheerleader, but a right business coach who is not shy from telling you about your mistake.

4. They Make your Aware of Bling Spots

Experience matters a lot! And this is one of the reasons why it is essential to have a mentor by your side. The best business motivational speaker can foresee the blind spots that you might encounter in the future. He can share the fruits of his experience perhaps at a larger organization but can apply to your organization as well.

Hiring the right coach can take your startup business in a completely new direction and on the path of growth. However, it is crucial to remember that a coach should not be regarded as your employee. He is an external source who is there to provide you guidance, insights, and feedback to help develop strategies & tactics. So when are you hiring the best business motivational coach for you?

To understand the dynamics of business in-depth, you can take our business coaching program. To know more about it, visit: www.badabusiness.com

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Startup

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

3 Eco-friendly Low-Investment Business Ideas You Can Start Now!
3 Eco-friendly Low-Investment Business Ideas You Can Start Now!

Do you want to start a startup business that makes money but at the same time wants to give something back to this planet and society? The waste management problem in India needs no mention; the mounting landfills speak volumes about the deteriorating health of our environment.

Garbage disposal is one of the major challenges that India is facing currently. While some of the garbage is biodegradable, other substances like plastic can take around 1000 years to decompose. Many people often advocate the prohibition of certain products. However, it is difficult to replace them in daily life and hence, their disposal after fulfillment is inevitable.

So if you want to start your venture, we can give you the best eco–friendly small business ideas to start. These businesses upcycle and recycle waste products to create commercially viable products.

1. Upcycled Furniture

Furniture is an integral part of every home, and this is one of the reasons why it is a great avenue for upcycling waste. To use waste materials at a great scale, one can create a variety of products like tables, chairs, cupboards, and more that are in great demand.

Starting an upcycle furniture shop is a good low-investment small business idea. It requires a small seed investment and has the potential to pick up and return great profits. Look for the cheapest sourcing options to source raw materials and have a clear idea of what it can be converted into for its maximum utility.

Pradeep Jadhav of Pune started Gigantiques Furniture to create practical models out of waste materials like used tires & barrels. After delivering 500 orders, his business is experiencing a J-curve.

2. Recycled Products

Yes, plastic has many disadvantages, but if you can think about a creative way to turn its con into pros, you can start a small business startup that will need minimum investment. Plastic offers great utility, which can be its advantage as well if used smartly.

The simplest way to use it is to start a business where plastic can be used to create reusable products. You can collect plastic bags, gift wrappers, bags of flours, and pulses from local garbage collectors. Many products can be made by weaving the plastic strips together.

Nandan Bhat, founder of Pune-based start-up Ecokaari has started one such venture. He has employed artisans under his brand, who cut the plastic into thin strips and weave them into a fabric which is then made into a wide range of products like pouches, handbags, purses, travel bags to electronic covers that are purchased by people according to their requirement.

3. Upcycle Decoration

If you have an eye for details and can think about something creative, this is another low investment small business idea. You can start refurbishing fabrics to create some amazing decorative items like lanterns, pen holders, and other utility items that can be reused again and are also eco-friendly.

Delhi-based Siddhant Kumar has begun such a venture where he utilizes denim clothing and upscales it to come up with some of the most beautiful utility items.

Being an entrepreneur means resolving customer`s problems, and today our planet is screaming for help due to pollution. By utilizing the above-mentioned ideas, you can easily start a small startup business as they need very minimum investment.

To know how you can start a startup business, you can take our Business Coaching Program where you will get the handholding support of the experts along with premium content from SMEs.

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Startup

5 Ways To Give Your Online Startup Business A Jump-Start!

5 Ways To Give Your Online Startup Business A Jump-Start!
5 Ways To Give Your Online Startup Business A Jump-Start!

The internet has grown into one of the largest marketplaces. With the pandemic hitting the economy, more and more companies are now operating online. Many small startup businesses with unique ideas are cropping up with their unique strategies.

However, it requires patience, commitment, and perseverance to keep the entrepreneurs going- but passion makes all the difference. If you have a solid idea for an online business startup there are important lessons that you might want to learn.

A lot of mistakes are bound to happen initially. While some of them can easily pass over, some may prove way too expensive. So here is a list of important lessons that will help you to kick-start your own online business:

1. Build a Website that is Faster & Better

Your website is the face of your business that people see when they visit. It is the gateway through which your potential customers will recognize you. If you are losing customers, a poorly designed website can be one of the biggest reasons behind it. If it is not optimized for mobile devices, you may lose a lot of traffic.

A slow-loading website can frustrate visitors, which is why building a website that can load faster is always a wise decision. Give users an easy browsing experience as it makes a user`s journey quicker. Users can also look at your products and purchase them in an uncluttered way.

2. Make your SEO Game Better

Search Engine Optimization is used to get your website ranked on Google. Search engines like Google look for keywords that people usually type when they are looking for a particular product. Entrepreneurs should use more of those keywords in their content such as blogs, articles, and product descriptions. The more those keywords will be used, the easier it will be for the users to discover you and your business.

Keep uploading fresh images of your content and optimize your layout with specific keywords as it can make a huge difference in the number of visitors. However, the results of any SEO activity will take time.

3. Use an Old Domain Name

Old domain names generate a sense of trustworthiness for search engines. They get an edge and that makes them hard to compete. The major reason behind it is that they have existed for a much longer time as compared to any other domain name.

They also come up higher on the first pages of Google searches that give your startup business online an edge over your competition. They may cost you a little more, but they can be a great investment for the future.

4. Have a Dominant Social-media presence

In today`s digital world, social media plays a significant role in every online startup business. Social media platforms like Instagram, Facebook, and Pinterest have proved to be a set of invaluable tools for all businesses.

If you can use social media effectively, your followers will increase, and you might get tons of new visitors weekly. Make engaging content and add a dash of humor into it regarding your products and services that works well for your brand, and you can grow a community around your business in no time at all.

5. Use Advertising Methods Wisely

There was a time when the traditional methods for marketing your products included TV commercials and radio ads that required large budged. However, thanks to social media there are plenty of options available where you can market your business at a low cost. From Google AdWords to Facebook and Instagram ads, social media offers versatile choices to modern-day entrepreneurs to establish their brand presence.

Use them together with SEO activities and your business will achieve greater visibility. Whether you are using advertising platforms or building links, apply these tips and you will see unbelievable results.

To learn more about productive ways of marketing your small startup business online, you can take our Problem Solving Course.

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Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

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Startup

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!
5 Essential Things Entrepreneurs Must Know Before Starting a Startup Business!

Starting a small startup business online of your sounds cool, but it might be overwhelming too! At first glance, the entire process might seem like a thrilling roller-coaster where you will be your boss and earn your own money, but growing a business does require a lot of work.

But as with anything, all you need to do is to take the first step towards your dream and continue moving forward. An idea without an effort remains just a dream and many entrepreneurs understand this basic reality. They understand that it will take effort to create their dream business and starting it off might seem scary.

Tasks like naming the business and creating the logo are the initial steps. But there are many other gigantic tasks like structure that are critical and contribute hugely to the growth of your business. Here are five tips that will help you to build a strong foundation for your business to make it successful:

1. Start by Conducting Market Research

Market research can help you understand your target customers. It will also allow you to know if it will be a successful business. Not only that, but it will also help you to refine your startup business idea.

When things become overwhelming, it is always best to start with ‘why’. It is an amazing place to go back and understand why you are developing your business.

2.  Business Plan

According to a report published in Forbes, “there have been many types of research that have shown that preparing a business plan can increase your growth by 30%. Also, around 71% of fast-growing companies have a business plan.”

Though there have been many businesses that started without a plan and are doing great in the market. But they are very few in numbers. Having a business plan allows you as a business owner to create budgets, set goals, and build frameworks and marketing strategies. Having a well-thought small startup business plan can help entrepreneurs with setting long-term and short-term goals.

3.  Finances are Vital!

Starting any business has a price, however, it is essential to be aware of the price. Finances are important and many startups fail because they run out of money before making a profit. Hence, before starting a startup business in India, you must determine how expenses will be covered until your business starts making profits.

4. Build a Business Website

Any business needs to reach out to its target customers. Earlier, businesses used to distribute pamphlets to let people know about their new startups. Now the times have changed. A customer today would most likely visit your business website to determine if it is genuine.

Your website is like a marketing toolbox and an excellent way for your customers to know more about you and your business. However, while creating a business website, there are several things to consider, like picking up a hosting platform, user-friendly interface, design, and a customer journey.

If you are not good with technical aspects, you can take help from a professional to create an amazing business website.

5.  Ensure all the legalities are in place

Whether it is an online business or a small brick-and-mortar startup business the laws and legal formalities are the same, with few exceptions. Hence, you must ensure that your business is abiding by all the local laws and guidelines to avoid any legal conflicts at a later stage.

Starting a startup business is like beginning a physical storefront. You will have to validate your idea, draft a business plan, contemplate your finances, build a business website, and decide your legal framework.

This might seem daunting at first, but do not feel like you will have to do it all alone. You can take help from our Business Coaching Program from where you can gain in-depth knowledge of distinct business operations and their departments.