Categories
Startup

5 Smart Tips To Create Successful Moment Marketing For Startups!

We can never forget the moment when during a press conference Cristiano Ronaldo moved aside Coca-Cola bottles. While this one small action resulted in the reduced valuation of the famous brand overnight, many other brands made the most out of this opportune moment to score a creative goal.

A lot of creative memes were captured on the screen followed by several famous brands like Fevicol hijacking the event to connect with their customers. The idea was simple- custom-fit the controversy according to their brand, to market themselves, appeal to their clients, and rope in new ones. This was a moment of marketing that was used by all popular brands across the globe and equally works for small start businesses.

 So what exactly is this concept of Moment Marketing that has become all the rage?

Moment Marketing is an awesome technique that utilizes the ongoing viral event without having to pay for it. Though many people assume that it is a new thing, they are completely mistaken. The Utterly Butterly Amul girl has been hijacking the ongoing events for decades. The creative and witty liners have been received well and enjoyed by the audiences as well.

If you are an entrepreneur, who is looking to hijack a viral moment for your brand presence to reach more audience, here are 5 tips to ace it:

1. Stay Updated with the Trends & Keep Your Product in the Centre

One of the most crucial aspects of Moment Marketing is to stay updated with the viral trends. It helps you to recreate the viral moments and this connectedness helps you to spot trends and stay upgraded with the important news.

While you may be already attuned to the growing trends on social media, you still might have to keep an eye out for those trends that can be utilized as a part of moment marketing for your brand.

Another thing that should be kept in mind while crafting a marketing strategy is to link it smartly back to your product. It will help to create brand awareness and accomplish the ultimate goal of improving sales and customers.

2. Incorporate Humor

Humor is the best way to put across your brand message on the internet and bring a smile to your customer`s face. Irrespective of the trends, brands that manage to capture viral trends with a funny jab on them are usually rewarded with high audience engagement, increased followers, or even paid media mentions.

Brands like Burger King, Amul, Zomato, and IKEA understand the power of humor and hence utilize it to take on current topics. If you are an entrepreneur with a small startup business, you can follow their page to realize that this approach works well for them.

3. Pop Culture All the Way

Can we ever forget the evergreen superhero movies or memes that have funny references from Gangs of Wasseypur? Pop culture references are the best way to grab your customers` attention. Your brand can create posts that have a feel of an inside joke using your brand`s voice while sharing your brand`s ethos and subtly building affinity without your target audience.

If you have a startup business, you can use this trend to increase your brand awareness on Social Media Platforms.

4. Maintain your Brand`s True Voice Without Being Pushy

Marketing strategies that appear effortless work like a breeze. There is a fine line between effortless moments marketing and marketing that appears to be a desperate attempt by a brand to look cool. Always ensure that your efforts don`t fall into the latter category by keeping your brand`s core values at the forefront of all your moment marketing activities.

5. Choose Trends Wisely

Not every customer is a potential customer. Similarly, not every trend is meant for your brand. Not every incident, or event needs to resonate with your brand`s personality. Neither should you try and insert your brand into every trending topic out there.

When a trend talks about controversial issues like politics, religious sentiments, wars, or any other sensitive issues, it is best to keep a distance as you would not want your brand to be associated with something which is remotely offensive. You can also watch video-based on Moment Marketing, here:

Moment marketing for brands is a fun way to engage with your customers. And while Ronaldo or Zomato may provide the push to set the marketing ball rolling, it is the quick, witty, and collaborative thinking that results in successful moment marketing. Try our helpful tips mentioned above while preparing a solid marketing campaign.

To learn more about marketing, you can take our online Problem Solving Course that is designed for specific business problems.

Categories
Startup

How To Create A Winning Content Marketing Strategy For Startups?

In a world that is full of false advertising and eroding the trust of the audience, content marketing is something that should be at the core of any digital marketing strategy. Whether it is a large company or a small startup business content marketing can be a powerful tool for business growth.

Content marketing is the only type of marketing that thrives on customer`s behavior and does not cost much. What`s more? It is as profitable as paid search advertising or paid social marketing.

According to Hubspot, around 70% of marketers are investing more actively in content marketing. Why? Content marketing is a subtle way through which you are serving useful, relevant content to your potential customers to help them overcome their burning problems.

But to truly excel at delivering awesome content that is customer-centric and also aligns with your business goals, you must do more to stand out from the crowd. You must have a content marketing strategy that empowers your future goals and long-term vision of what you want to achieve.

While creating a content marketing strategy for a small startup business, entrepreneurs must begin with setting their goals.

So how can you come up with a content marketing strategy that is so enticing that helps you to grow your business? We have outlined seven key steps below that you can use to develop an ironclad content strategy for 2021:

Step 1- Identify Your Business Goals

There could be millions of reasons behind your content strategy. Maybe you just want to increase your followers, capture new search engine traffic, or you may want to only showcase your products. Hence, setting out a clear goal is vital when making a content marketing strategy.

The clarity in your goals in the very beginning will help you to analyze the effectiveness of your campaign in the future. This will not just give you a clear objective at the beginning of the process, but a solid framework too to build on.

Step 2- Discover your Target Audience

Once you have a clear objective in your mind, the next step involves who the content should we geared towards? Who is your ideal customer? There are many ways to find out and pinpoint your ideal customers. But the idea one that even the best business coach swears by is to think about demographics, age groups, geographical locations, education, lifestyle, and interests.

Entrepreneurs with small startup businesses should understand the core of their customer base. This helps you to assess the types of content that will deliver excellent results.

Step 3- Set out your KPIs (Key Performance Indicators)

If you cannot determine a way to measure the success of your content, it is highly difficult to measure the statistical data in a more meaningful way. Hence, setting KPIs, in the beginning, is an extremely important step.

Step 4- Decide Your Content Approach

Surely, there are multiple social platforms on the internet. But not every platform has your target audience. So will you use just one type of content or would you like to experiment with different mixtures? Knowing your target audience, you can consider the article, blog writing, video tutorials, short posts, reels, pictures, and a lot more.

Step 5- Establish a Content Calendar

To ensure the consistency of your business presence, creating a content calendar is vital. The best way to do that is digitally so that you can share the sheet online with all the stakeholders. You can pre-plan the content that you will like to post on special days and festivals. Do not forget to continually assess and update the sheet as your business requires.

Step 6- Content Creation & Editing Process

This step is where content turns into a reality. Look for distinct ways to keep your content flow block-free. Also, keep content writing separate from editing to reduce the chances of making any accidental errors.

Step 7- Analyze Statistics

This final step in setting up a content strategy involves measuring the success of your content and KPIs. Having statistical data is vital. However, it must be interpreted accurately and in the correct manner.

Content can boost the visibility, credibility, and reliability of a small startup business. But, a clear strategy must be in place. If you lack a clear content strategy, your approach will lack vision. So try to align your strategies with your business goals to boost the number of customers and revenue in the future.

To gain in-depth knowledge, you can take our foundational courses that come with hand-holding support. Our Business Coaching Program offers everything that you will need to make your startup business successful.

Categories
Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

Categories
Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

Categories
Startup

Top 7 Growth Strategies To Expand Your Startup Business In 2021

Thanks to vaccination that is taking place worldwide, the global pandemic might soon be winding down. Small businesses that were hampered due to the imposed lockdowns are preparing themselves to go back to their ‘normal’ pre-pandemic operations.

But, what if you have been sitting on your hands throughout the pandemic and have decided to start working on a startup business ideas now?

Well, restrictions are being lifted, companies are making major transitions in their operations and consumers are re-discovering the world again.

In such a thriving and growing scenario, it might as plain genius to ask “what are the top seven opportunities available right now to scale and grow your startup business?” “What are the best growth strategies that a business motivational speaker would have given you if you have hired one?

Here is a list of the top Seven Post Pandemic Growth Strategies:

1. Curate a Pandemic-proof Offer 

  • Focus on personal branding as well as establishing your brand online with authority and status.
  • Make full use of Content Marketing for a strong digital brand presence.
  • Share a story that is associated with your brand and articulates your product experience with testimonials as social proof.
  • Virtualize, digitalize and dematerialize.
  • Use social media channels to reach out to your niche audience.

2. Get Deep, Expensive & Narrow

  • Networking is crucial for business! Build deep and meaningful relationships with potential investors, clients, and customers.
  • Widen your reach of audience and break the geographical constraints.
  • Find out creative ways to burn customer`s problems.

3. Use Podcasts & Create Content Rapidly

  • Start your podcasts to create a brand value.
  • If you don`t want to start on your own, get on podcasts where your ideal clients will certainly hear you.
  • Why Podcasts? These are the fastest and easiest way to get SEO.

4. Strengthen your SEO Game

  • If your business is not ranking on Google immediately, you are doing a huge disfavor to your business.
  • Start working on your SEO game with disciplined and quality content creation.
  • Use content marketing to generate qualified leads and credibility.
  • To earn credibility as an entrepreneur in the market, you can either interview or get interviewed by experts related to your industry on podcasts, social media platforms, or blogs.

5. Email Marketing is Still Alive & Flourishing

  • If you are an entrepreneur who is looking to make some strong connections, Email Marketing can be your best bet.
  • Not only for connection building, but it can also lead to sales generation.
  • Facebook, Google, Instagram, and other major platforms can delist or remove you at any given time. But through email marketing, you can drive traffic back to your website and build a list.
  • Invest in a cold email.

6. Embrace Virtual Reality

  • Since the pandemic struck, our real world has been merged with the virtual one. So why not accept the fact and think about growing business around it?
  • If you are a business coach, you can deliver business motivation events through a webinar.
  • Think about the constructive usage of VR and combine it with your business interests. 

7. Create a ‘WOW’ Customer Experience

  • As the world is slowly reclaiming its normalcy, give your customers an unforgettable customer experience.
  • Retain the old customers, while reaching out to the potential ones.
  • Blend emotions into your marketing strategies to give your customers a sense of belongingness.
  • Don`t just sell, create an experience.

The key to achieving success despite the challenging times requires incredible storytelling, sending out a clear message to a higher-end audience, and how amazing your customer feels post purchasing your product or service.

Don`t focus on the transaction, it’s the transformation that sells.

Use the above growth strategies to expand and grow your business in the post-pandemic world and let us know how did they work?

If you are an entrepreneur and looking to find solutions for your burning problems then you can get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, you can find creative solutions to prominent business problems easily with our ‘Problem Solving Courses. Find tools meant for rising stars just like you – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

Categories
Startup

4 Best Small Startup Business Ideas For Women Entrepreneurs

Whether it’s sports or the startup ecosystem, India is moving ahead. The Indian women too have become more career-oriented and focused as compared to the past. Today, women are more concerned about their studies because financial independence has become necessary. While many are heading the top-level positions like Indra Nooyi, many others have become successful entrepreneurs too.

Out of 58.5 million entrepreneurs in India, 14% are women. A small startup business ideas can boom into a full flourishing business. All it takes is a little push and women today can achieve their sky of success.

However, running a business is no walk in the park. It takes a lot of determination and passion to pursue your entrepreneurial dreams. But if you feel you have it in you, what it takes to be a successful women entrepreneurs in India, many business ideas can start with low or zero investment.

Here is a list of small business ideas that you can start and be your boss:

1. Food Delivery Business

It may sound clichéd, but making good food is an art. An art that is delicate and invaluable. And, if you have been receiving compliments on your culinary skills in your circle, a food delivery business is what you consider.

With lots of people returning to their traditional taste buds, you can succor their demands with family recipes, traditional cuisines, or simply home-cooked food in your style.

You can begin with calling your circle of friends and tell them you are starting your own food business. Word of mouth helps in spreading the word for your business. Becoming a home chef is one of the best small startup business ideas that you can start from home.

2. Fashion Boutique

If you have a thing for fashion, then opening a fashion boutique is another profitable startup business idea for you. You need to have a minimum budget of INR 5 Lakh to start this business. Along with that, you will also need a minimum of 300 sq ft of space, a set of sewing machines, and one tailor. You can use platforms like Shopify and Facebook to showcase your designs and reach a bigger audience. With online payment gateways, you can easily manage the payments.

3. Unique Handicrafts

Another fantastic small business idea for women is to start a business of handmade craft supplies. The market has seen an emerging trend towards handmade as it is authentic and unique. This business needs very low investment as you can start this business from your home in just INR 500 – 2000.

By using the websites like Shopify, you can set up your shop online and sell your unique creations from the comfort of your home. Stationary to handcrafted book covers, diaries, and wall hangings to handmade goodies, it is an amazing money making ideas that you can start from home.

Use good quality products and create items that showcase finesse and you can see loyal customers knocking at your doors.

4. Stock Trading

The stock market has huge potential not just for investors, but also for women who want to gain financial independence from the comfort of their homes. Women with great knowledge of the market, shares, and stocks have already turned their homes into their Wall Street Office.

Stock trading can be done from anywhere, even as a side-hustle. All you need is good analytical skills and how to use your financial skills with a budget of INR 5000. There are many sites like Groww, Zerodha, Funds India that offer help and also advise how to invest money in the stock market and make sensible investments. There are also multiple online courses for entrepreneurs on the Trading & Stock Market.

From Social Media Influencer to opening a bakery, there are many small business ideas for women that can be converted into a home-based or online business opportunity. All you need to do is to identify a skill or a talent that you excel at.

The above-mentioned small ideas for women entrepreneurs are perfect for those who want to be their boss. To more such amazing ideas, visit www.badabusiness.com.

Categories
Business motivation Startup

Cofounder or No Founder? Two Fundamental Rules For Entrepreneurs To Find The Right One!

India has more than 30,000 startups, making it one of the leading startup ecosystems in the world. A key common factor in all the startups is that they have two or more co-founders. While many amateur entrepreneurs feel that this is the ground rule to go about it, there are many solopreneurs like Paytm`s Vijay Shekhar Sharma, SHEROES` Sairee Chahal, CRED`s Kunal Shah, and Chai Point`s Amuleek Singh Bijral who are doing well, while riding solo.

Apart from selecting a brilliant startup business idea, another factor that often confuses Indian entrepreneurs is—choosing the right cofounder!

Choosing the right co-founder is like choosing the right partner for marriage. It is one of the important decisions you have to make not just for your startup but also for your overall startup journey. It is not a surprise that people spend more time together with their cofounder than with their actual spouse.

However, just as a lot of marriages end in divorce, the interpersonal conflict between the partners is the second or third most common reason for startup failure.

Even though the decision to find or not to find a co-founder is tough, making a startup work on your own is much more difficult.

So, if you are a budding entrepreneur and in a dilemma, whether you should go solo or choose a cofounder, let us help you out. According to a report by startup investment fund First Round, “teams that have cofounders performed better than the solo founders by a whopping 163%.”

Finding a co-founder has three major benefits:

  1. When you have a partner who is equally focused on the same goal, the overwhelming workload gets divided which is required to make a new venture successful.
  2. Motivation and accountability to each other.
  3. Two heads are always better than one as it provides a unique point-of-view from a person who is equally invested in the project.

But how should you find the right partner for your startup business? Here are two major rules you should follow to find the right person for your venture:

1. Ensure That Your Values & Expectations Are Aligned

The best person to start your venture with could be your ex-colleague because you already have experience working together. However, if your skills match with your college friends, they could be your ideal co-founder.

If you do not have people in your immediate circle who would like to embark on the journey with you, don`t lose hope. You should let everyone in your network that you are looking for people who can help you turn your startup business ideas into a full flourishing venture.

If this too does not work out, you can start working upon a fantastic startup business plan on your own. Be active in your group of networking, and always keep your eyes wide open to look for people who could be a good fit. There might be a possibility that co-founders will join you at a later stage.

Once you do, make sure that you get to know each other as fast as possible. Don`t just share and discuss ideas, but also talk about ideologies and values. Ensure that you both are on the same page when it comes to working. Clarity is the power! Hence, it is best to discuss and share these things as quickly as possible to avoid major problems that could arise in the future.

2. Make Sure your Skills Complement Each Other

There is a cliché that each startup tech needs at least a hacker and a hustler. So whether you are looking for an employee or a co-founder, the key is to find one of the two if you are the other. For instance, if you are a marketing team, make sure that you attract high-quality technical talent to your venture. You can also hire consultants if you can afford to.

Or if you are a technical person, then you must realize that you will need someone to sell your product and idea to have a chance of success. One of you will have to stay in contact with the stakeholders all the time.

In short, always look for someone who complements your skills and aligns with your values and long-term business planning goals.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the Entrepreneurship  Course’ to gain in-depth knowledge about different aspects of the business.

Categories
Startup

How To Discover What Kind Of Business Should You Start?

Whether it is a catering business or a packaging business, tiffin service, or a coaching center, starting any business takes a lot of time, effort, money, planning, and effective strategies. And while you must have come across millions of blogs and articles about plenty of interesting startups business ideas, nobody would tell you in those lengthy blogs about which business should you start with.

Many aspiring entrepreneurs though share the similar goal of starting a small business, but they do not share similar interests and personalities. While some have personalities that make them great candidates for the education industry, others might feel more inclined towards hospitality. But with so many amazing startup business ideas with low investment, it can be difficult to decide which kind of business you must start with your hard-earned penny and valuable time.

Many successful businessmen have experimented with different ideas before nailing with the perfect one. But you do not have to repeat the same mistakes. Here are five questions that you should ask yourself before picking up the right business for you:

1. What are you passionate about?

Passion is the key to many innovations that happen every minute across the globe. It not only excites and motivates a person but also makes anything more exciting and gratifying. So ask yourself what are you passionate about? What makes you happy? What is that one thing that you keep thinking about?

For instance, if you are passionate about making an impact on thousands of people, you can become a motivational speaker or a business coach.

If you love solving puzzles, you can start a business consulting firm in India. These startup businesses need low investment and can be a good business idea for someone who loves interacting with people. Similarly, for a person who is not so keen when it comes to communicating, starting a consulting firm will be the wrong business idea.

Pursue what excites you and assess what does not!

2. What are the current industry trends & business models?

Ask any business coach about one important factor you should consider before starting a startup and he or she will suggest you analyze the current market trend. No, we are not saying that you should start a business just because it is trendy. But keeping an eye on the industry trends will give you an idea about what is in great demand and if your business will have customers.

For instance, it will be not wise to open a DVD rental shop in 2021 when NETFLIX and Amazon Prime have taken the lead. Hence, make sure that the business you are investing in will survive for a longer duration.

3. Always play by your Skills & Abilities

Self-awareness is a superpower for the personal as well as a professional sphere of life. Knowing what you are good at and what you are not can make a huge difference in your success.

For instance are you detail-oriented or do details make you break in sweat? Starting a bookkeeping business for someone who hates spreadsheets would result only in a disaster. But if you are someone who loves to come up with creative designs, starting a graphic design or a website design business would be an ideal fit for you. A great business coach can help you assess your strengths and weaknesses.

4. How much money are you willing to invest?

There is an African proverb that says, “You need to cut your cloth, according to your size.” So how much money are you willing to invest in your business should be a significant question that every entrepreneur must ask before starting a startup business idea.

If you want high returns, then starting a multi-unit franchisee across a variety of brands could be a better business idea, considering you have that much money to invest in.

5. What is your biggest ROI?

Just like we have different goals behind working full-time in an organization, the goal behind starting a business may vary.

Ask yourself what do you view as the biggest return on your investment in your business? Is it the money or the time with family? Flexible work schedule or do you want to leave a legacy behind?

People have different motivational factors in their lives. You must find out yours. After reviewing these questions, you will find clarity on your priorities, passion, and your values. This will help you to narrow down the right business for you.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship course’ to gain in-depth knowledge about different aspects of the business.

Categories
Startup

5 Key Factors Entrepreneurs Should Focus On For A Successful Startup

Success never comes easy! This is true. But there is no reason to make success hard when it is easy. However, it is shocking to see so many entrepreneurs continue to come in their way by focusing on the wrong things on their journey.

Most often than not many entrepreneurs focus on the things that they don`t know at first. It results in frustration and they eventually get stuck. It is very important to take tasks that you are good at first.

Focusing on the things that you can do will motivate you to keep going and to gain momentum. Focus on the easy parts, and then come on to the more difficult aspects of building your startup business. Even the best motivational speaker in India like Dr. Vivek Bindra agrees with the idea. He says, when an entrepreneur starts doing easy things first, he will build enough momentum that will help him or her to maintain the productive focus.

So, what exactly entrepreneurs must do to ensure that their business meets success at a very early stage? Here are 5 basic skills that will help young entrepreneurs to achieve success:

1. Focus on What Works the Most

Many entrepreneurs waste a lot of time focusing their time and efforts on expensive details. Though they believe that they will succeed, however, they lack the basic business skills and common business sense to back that belief.

Instead of focusing on creating their branding or marketing strategies, they often get occupied with perfecting the font on their logo. Business owners like these often make it hard for themselves, to find success and witness a boost in their profits, instead of making it easy by trusting the process.

Obsessing over perfection or the wrong details is not very productive. Entrepreneurs must learn to prioritize and how to manage their time.

2. Avoid “Squirrel Syndrome”

It is very common for an entrepreneur or a solopreneur to get entangled in various aspects of a business, and lose focus. When this happens, many people start looking for the next ‘IT’ thing to focus on, instead of trying to prioritize their subjects. This is called Squirrel Syndrome.

Jumping from one new idea to another makes you unfocused and restless for not accomplishing enough at the end of the day. Refocus by taking the time to work on one project or one direction in which you need to head towards. Work on it and turn off all distractions. Every time to take de-route, it takes much longer to reach success. You can also take online business courses for entrepreneurs to learn how to set goals and achieve them.

3. Focus on Result Oriented Activities

Whether you are a student-turned-entrepreneur or a business owner with an established brand, the focus is one of those basic but critical habits that are crucial to be successful. Start focusing more on day-to-day business activities that you are good at and they produce extraordinary results too. Spending time and energy doing the tasks you are good at helping you reap the biggest results.

4. Multitask Mindfully

Multitasking is a term that has got many advocates. But the truth to be told, doing many things at the same time can decrease your productivity. However, if you plan to do it strategically and mindfully, you can stop reacting to distractions. By remaining mindful, you can determine how you need to focus on a new situation and check-in with yourself. You can learn this crucial skill by hiring the motivational speaker or a mentor.

5. Build One Big Project at a Time

Entrepreneurs are highly creative people with amazing startup business ideas. It is difficult to turn off the desire to act on multiple ideas at once. But, starting multiple projects at once may have your mind and heart all over the place. Your attention will be split, and you will face troubles in achieving anything at all.

Thus, it is best to pick creative projects first as they will require your complete attention, focus, and creative juices as well. Make a list of all the tasks that you need to accomplish each day and stick to it. You will get a lot more done if you focus on the right thing at the right time. Giving your attention to the things that are not productive will not take you anywhere near to success.

You can learn how to stay focused and handle big projects in a startup business from our Entrepreneurship Course’. You can get step-by-step business strategies and in-depth practical knowledge on how to get new business projects with ease.

Categories
Business motivation Startup

5 Ways A Business Coach Can Help You Grow Your Startup!

No matter at what stage your business is at, a great business coach can make you work smarter and can help you to motivate to achieve success faster.

From helping you to keep your ego in check to helping expand your network, there is nothing that a business mentor won`t do to help you navigate through the business challenges. If you select the best business coach in India, you will be provided with both the tools and a fresh perspective that you need to go from point A to point B.

Today, from entrepreneurs to big organizations, the importance of a fresh new perspective from an expert is highly in demand. Once an organization attains success, they tend to become complacent. Hence, they realize that an outside view is crucial to push them towards their ultimate goals.

If you are on the verge of hiring a business motivational coach, let us assure you that it is worth the investment. Here are five different ways in which an ideal mentor can help you to avoid falling into the pitfall and move forward:

1. Identify Pitfalls

Running a business involves a lot of things that only a great mentor and good online business courses can teach young and aspiring entrepreneurs about the different dynamics of business. So before you close your books for the financial year, take a hard look at your business performance. Then consult with your mentor as he will work with you and will surely find specific areas for growth.

Your mentor will with you to find out more gaps and pitfalls and will ensure that those pitfalls don`t cost you any more than they may already have.

2. Put Light on your Blind Spots

An ideal business coach can see things that entrepreneurs or small business owners can often miss. But, if you want to see your business climbing the ladder of success, it is very crucial to clear out the blind spots. You want to be able to foresee things before you make a plan. A mentor can shine a light upon the things you may overlook or miss and can drive you to face them head-on.

3. Boost your Strength

Strength is essential- not just physical strength, but also mental strength. Many entrepreneurs after achieving success in their initial stage become complacent. They enjoy their laurels and believe everything is fine. A business motivational coach will help you identify your potential. He will push you to increase your strengths, and that is how he helps you to bridge the gaps wherever you are lacking in your business.

4. Helps you create a Roadmap

If you don`t have a plan, your business has no future. Having a solid plan can provide you with an outside perspective, which is why many companies partner with the best business coach in India. A mentor helps you by addressing the shortcomings and creates benchmarks by putting the expertise together to accomplish your goals. This ensures that you have a plan which is a built-in strategy instead of relying on just a sheer fluke.

5. Push you out of your Comfort Zone

To build a startup from the scratch, strong networking is very helpful. But not every entrepreneur is an extrovert, some are introverts too. If you are an introvert, you need to hire the best business coach along with taking online business courses for entrepreneurs.

It is easy to get occupied in their business world. A mentor will help you push out of your comfort zone, meet new people and try new things in the business. Even extroverts can get caught in challenges; a mentor will push you out of them.

Focus, perspective, strengths, and out-of-the-box thinking are some of the benefits that a business coach can add. But there are plenty of more. However, it is very important to hire the best business coach in India.

Get practical solutions easily with our Entrepreneurship Course which is an online business course for entrepreneurs. It is a step-by-step learning strategy, action plan, framework that are designed to empower you with various business functions.