Author: Editor's Desk

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Startup

How To Create A Winning Content Marketing Strategy For Startups?

How To Create A Winning Content Marketing Strategy For Startups?
How To Create A Winning Content Marketing Strategy For Startups?

In a world that is full of false advertising and eroding the trust of the audience, content marketing is something that should be at the core of any digital marketing strategy. Whether it is a large company or a small startup business content marketing can be a powerful tool for business growth.

Content marketing is the only type of marketing that thrives on customer`s behavior and does not cost much. What`s more? It is as profitable as paid search advertising or paid social marketing.

According to Hubspot, around 70% of marketers are investing more actively in content marketing. Why? Content marketing is a subtle way through which you are serving useful, relevant content to your potential customers to help them overcome their burning problems.

But to truly excel at delivering awesome content that is customer-centric and also aligns with your business goals, you must do more to stand out from the crowd. You must have a content marketing strategy that empowers your future goals and long-term vision of what you want to achieve.

While creating a content marketing strategy for a small startup business, entrepreneurs must begin with setting their goals.

So how can you come up with a content marketing strategy that is so enticing that helps you to grow your business? We have outlined seven key steps below that you can use to develop an ironclad content strategy for 2021:

Step 1- Identify Your Business Goals

There could be millions of reasons behind your content strategy. Maybe you just want to increase your followers, capture new search engine traffic, or you may want to only showcase your products. Hence, setting out a clear goal is vital when making a content marketing strategy.

The clarity in your goals in the very beginning will help you to analyze the effectiveness of your campaign in the future. This will not just give you a clear objective at the beginning of the process, but a solid framework too to build on.

Step 2- Discover your Target Audience

Once you have a clear objective in your mind, the next step involves who the content should we geared towards? Who is your ideal customer? There are many ways to find out and pinpoint your ideal customers. But the idea one that even the best business coach swears by is to think about demographics, age groups, geographical locations, education, lifestyle, and interests.

Entrepreneurs with small startup businesses should understand the core of their customer base. This helps you to assess the types of content that will deliver excellent results.

Step 3- Set out your KPIs (Key Performance Indicators)

If you cannot determine a way to measure the success of your content, it is highly difficult to measure the statistical data in a more meaningful way. Hence, setting KPIs, in the beginning, is an extremely important step.

Step 4- Decide Your Content Approach

Surely, there are multiple social platforms on the internet. But not every platform has your target audience. So will you use just one type of content or would you like to experiment with different mixtures? Knowing your target audience, you can consider the article, blog writing, video tutorials, short posts, reels, pictures, and a lot more.

Step 5- Establish a Content Calendar

To ensure the consistency of your business presence, creating a content calendar is vital. The best way to do that is digitally so that you can share the sheet online with all the stakeholders. You can pre-plan the content that you will like to post on special days and festivals. Do not forget to continually assess and update the sheet as your business requires.

Step 6- Content Creation & Editing Process

This step is where content turns into a reality. Look for distinct ways to keep your content flow block-free. Also, keep content writing separate from editing to reduce the chances of making any accidental errors.

Step 7- Analyze Statistics

This final step in setting up a content strategy involves measuring the success of your content and KPIs. Having statistical data is vital. However, it must be interpreted accurately and in the correct manner.

Content can boost the visibility, credibility, and reliability of a small startup business. But, a clear strategy must be in place. If you lack a clear content strategy, your approach will lack vision. So try to align your strategies with your business goals to boost the number of customers and revenue in the future.

To gain in-depth knowledge, you can take our foundational courses that come with hand-holding support. Our Business Coaching Program offers everything that you will need to make your startup business successful.

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Startup

Top 11 Content Formats To Ace The Art Of Content Marketing for Startups!

Top 11 Content Formats to Ace the Art of Content Marketing for Startups!
Top 11 Content Formats to Ace the Art of Content Marketing for Startups!

‘Content marketing’- today we are going to talk about this one large umbrella that is solely responsible for the strong brand building of many popular brands. In this digital age where everyone is posting minute-by-minute updates of their daily lives, content marketing presents incredible opportunities for not only large but also small startup businesses.

Gone are the days, when businesses had to hire an individual to distribute the pamphlets to reach out to their target audience. Today, thanks to the internet and intelligent algorithms of social media platforms, you can reach out to your potential customers without any hassles.

What is Content and what makes it different from Content Marketing?

If you look at the broader aspect, everything and anything available on the internet is content. In general, content is anything that expresses thoughts, emotions, information, or experiences through visuals, audio, or written form.

This article that you are reading right now is also content, and so are the 95 million photographs that are uploaded on Instagram and videos on YouTube. It simply means that the internet is built with the content and everyone creates it all the time.

But the confusion arises here. A lot of content these days is intended to market a brand…but that does not mean that the brand is doing content marketing.

Here`s why.

The above examples were of content, whereas content marketing is a strategic approach that emphasizes the creation and delivery of valuable content and aims to attract, retain and convert a clearly defined audience.

Content Marketing strategically provides solutions to problems that either your customers or your business have. Some of the best examples abound:

  • A fitness brand that creates a community and encourages its customers to share knowledge.
  • A home décor retailer that distributes a monthly magazine on minimalism and good housekeeping practices.
  • A travel company that creates a thrilling website to showcase the experiences it offers.

You are doing content marketing if your content is doing the following:

1. Puts your audience first.

2. Focuses on a solution to a problem or links back to a business goal.

3. Attracts reader to your destination.

4. Gets published continuously.

5. You identify what is performing well, and where you need to improve your data.

We are sure that by now, you must have understood the difference between content and content marketing and its significance in the business world. High-performing content is central to your content marketing, but the way you curate and craft it can have a great impact on your marketing strategy.

So how can you master the art of Content Marketing?

Master these 11 types of content and you can catch up to this amazing marketing strategy:

1. Blogs

Blogging is not a new concept. And whether you are a business coach in India or have an entrepreneur with a small startup business blogging is helpful. However, it has evolved a lot since its conception. Make sure that your blogs are optimized for SEO because they can help you to boost your page ranks. Do provide call-to-action and consider opening up comments for further engagement.

2. Case Studies

Many entrepreneurs think that case studies are useful only for business coaches and business consulting firms in India. But, the truth is that it is an amazing way to take your customers on a journey that showcases solutions to their burning problems. Illustrate your expertise now!

3. eBooks

Combined with a magnetizing title and excellent content, eBooks make for great lead magnets.

4. Emails

Those who say that emails are long gone are not aware of the power of email marketing . Write direct, gripping and concise copy that contains information useful for your readers. They can not only help you to convert prospective customers into loyal clients but also helps to build long-lasting relationships as well.

5. Headlines

Let your readers know exactly what they are getting through compelling headlines. Avoid sounding desperate and spammy!

6. Meta Titles & Descriptions

Thing from the perspective of your customers and let them know the answers they are looking for right now.

7. Product Descriptions

Don`t describe the features of your products. Instead, elaborate on how it will benefit your customers. Nobody wants to know about the technology, but the convenience and experience that a product will bring in a customer`s life.

8. Social Media Posts

Put your customer at the center and create an experience that focuses on engagement. Social media posts help to connect the audience with your small startup business brand.

9. Video Scripts

Tell your brand`s story with great excitement. Include the script on the text page to make content more accessible. It will also help to boost SEO.

10. Web Content

Make vital information or helpful information prominent, include CTA, and use high-quality images to create a powerful message.

11. White Papers

Dwell deeper into the relevant topics. Provide in-depth knowledge that your target audience can apply to their problems in life.

Content marketing is a powerful tool that can create a positive and strong brand presence online. We are sure that you must have realized the difference between content and content marketing. So ace the 11 types of content to become the master of Content Marketing.

To understand a deeper perspective regarding this topic, you can take our Business Coaching Program.

Categories
Startup

4 Powerful Marketing Tools To Grow Your Small Startup Business

4 Powerful Marketing Tools To Grow Your Small Startup Business
4 Powerful Marketing Tools To Grow Your Small Startup Business

Almost half of the population around the globe has online access thanks to cheaper internet plans and affordable smartphones. Today, the internet and phones are available even in the remotest areas of India. The easy accessibility of the internet is a golden opportunity for entrepreneurs, SMEs, MSMEs, and small startup businesses to start thinking seriously about digital marketing strategy.

From Search Engine Optimization to website analytics, marketing tools have the ultimate power which is the key to having a constant flow of leads. If used properly, they can also bring a significant boost in business profits.

So what are those 5 Digital Marketing Tools that can transform your small startup business ideas into a growing successful business? Here is a list:

1. AUTOMATED WEBINAR

A great way to scale your business is to host an automated webinar. An automated webinar is a pre-recorded webinar that stimulates live activities to make the participants believe that they are part of a live event. But the catch here is that you should only host it once.

Hosting a webinar is a brilliant way to reach out to your audience. They act as part of a sales funnel and can be used to explain distinct aspects of your business. It could be a new product launch, a complicated bundle of services, or the lack of sufficient demand in the market.

Companies can automate their sales process, save their resources and time. Several companies like Bada Business have started using webinars as their main source of leads. A webinar is an attractive method for you to cultivate your potential customers and move clients from one rung of the funnel to another.

2. CHATBOTS

A chatbot is not a novel tool. A chatbot is an instrument based on Artificial Intelligence software that can communicate with people as humans do but through chat windows. The use of this technology can improve the company’s business performance by 5% to 25%. Chatbots can provide multiple benefits to startup business. It can help to reduce costs as through chatbots companies can offer 24-hour customer service. This will help to resolve customer`s queries without any delay and help to scale the organization`s customer experience.

There are many companies like Indigo and Kotak Mahindra Bank that are already using chatbots. This helps companies to establish more personalized and efficient communications with potential clients.

3. VOICE SEARCH

Voice search is an amazing digital marketing tool for startup businesses that can turn around your SEO strategy, for the good. According to a report by finance online, the average number of voice searches per month is one billion. One of the most popular technologies utilizes innovations like Google Assistant, Amazon`s Alexa, and Apple`s Siri.

More and more users are using voice search instead of typing in their search bar to explore the vast reserve of the web. The voice search changes the keywords according to what people use to find when they are looking for something particular. This tool not only tracks keyword distribution but also analyzes and assesses your search visibility.

4. USER-GENERATED CONTENT (UGC)

Standing true to its name, UGC is any type of content including texts, photos, videos, memes, etc. that is created not by the brands, but by the users, customers, and clients. Brands then share UGC on social media platforms for further promotion.

Using UGC has many benefits. First, it can directly influence organic growth because a consumer looks up to another consumer for honest feedback. Second, the algorithms of social media platforms are built on the principles of UGC or user-to-user communication. After all, it is the new word-of-mouth.

A digital marketing tool is a sophisticated way to enhance the business process within your startup business or an organization. The above-mentioned tools can help to promote your products and services, generate qualified leads, and increase sales.

To understand more about using digital marketing and how it can influence your business, you can take our business coaching program.

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Business motivation

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!
4 Effective Ways For Entrepreneurs To Scale Their Business With Ease!

Are you a small business owner or an entrepreneur who now looking for effective ways to scale your business? If your answer is yes then reading this article is a must for you. Why? Have you ever wondered why do some companies grow rapidly, while others stay at the same level for decades? You can find the answer in this article.

So let`s imagine a business as a car. Startup businesses that grow successfully like those cars which upon reaching the limit of possibilities, change the engine to a turbocharged one, refuel their tank, hire top drivers and mechanics, make essential modifications in the structure to make it lighter, and then take the vehicle to a different track.

While the second ones, who stay stuck at the same level are the ones who keep pressing the gas pedal without making any necessary alterations.

The situation with the business scaling is more or less similar. So what are the key strategies that can help you prepare your business for a different track?

1. DELEGATE

Many entrepreneurs tend to do things on their own. They understand the entire working process, what each employee was doing including the small details. But after a certain point of time, it becomes difficult for them to delegate the management to another person. However, delegating is an inevitable step because entrepreneurs need time to address strategic business development tasks.

Hence, you must ask yourself questions about how much your time is essential? Or how much less will the business earn if instead of my work I do someone else`s? Clearly define which tasks you will continue to handle and what you should leave for managers. Over time, your managers can become your partners if they can manage and handle the team.

2. Explore New Markets

To increase the stability of any startup business, it is essential to transacting in different markets. It is not only the best way to stimulate business growth, but it also serves as insurance. Ask yourself what happens to your business if a financial crisis like the demonetization or any political crisis breaks out in the target market.

It is essential for entrepreneurs to diversify their business and not to depend on one country, set of customers, currency, or language group. It increases the stability of your business many times over.

3. Monitor the Finances

Compliance has become the benchmark in the business world. Primarily, it is about taking care of relationships with banks, investors, and clients. If you want to scale your business in the overseas market, the international banks will not simply open your bank account if they do not like something in the history of your business. A clean reputation is expensive and necessary if you want to scale your business.

Even if the foreign market is not your goal, you should maintain a healthy financial history of your business. Your potential clients or investors might refuse to work with you if they consider you not reliable enough.

4. Follow Market Trends

One thing that every startup business owner needs to understand is that the crisis will come, and you need to be prepared for it. It is very essential to outline the processes that need improvement. Follow the regulatory policy and create contingency funds. Analyze which company indicators should be improved right now, and what are the processes that can be left aside. Also, be prepared to make some difficult and unpopular decisions.

By creating a plan, taking action, and staying persistent come what may, you can scale your business. It is not easy. No one ever said it would be. But it is well worth it. You can use our strategies that will help you scale your business and boost revenue. For more in-depth knowledge of powerful business scaling strategies, you can take our Business Coaching Program.

Categories
Marketing Strategy

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue
5 Amazing Low-Cost Marketing Ideas To Scale Your Business Revenue

We all know marketing is essential for every business, but it is even more crucial for startups. Unless your target audience is not aware of your products and services, they will not buy them. At Bada Business, we come across many businesses looking to scale their business, but none are more hungry for growth than the startups or entrepreneurs with small startup business ideas.

Whether it’s a small packaging business or a new chain of ice-cream shops, startups require distinct marketing strategies. Since marketing for startups is a unique case, this article will throw some light on the 5 best marketing strategies for businesses to grow and expand their presence.

1. GUERILLA MARKETING

The name of this marketing strategy was inspired by a war strategy that involves some unconventional methods to plan attacks on the army. Guerilla Marketing is an inbound advertising technique that aims to highlight a product or a service by using an unconventional method that requires little money.

The main objective of this marketing technique is to raise brand awareness among large audiences, without interrupting them. Many popular brands like KitKat and NIVEA has created a storm amidst people by making the most out of Guerilla Marketing technique.

One of the most important aspects of this marketing technique is the positioning of the ad. Creative positioning can determine the success or failure of your advertisement.

2. VALUE EDGE MARKETING

If you want your product or service to be a hit amidst the customers, it requires having a special angle. A compelling value proposition helps a business to stand out. The best instance of Value Edge Marketing is showcased recently by the company JEEP.

To showcase its toughness and compatibility with the roads and parking spots in the country, the brand created squares of parking spots. The parking squares were drawn in such a way that they were covering staircase and footpaths speaking volumes about its powerful driving.

3. MOMENT MARKETING

Moment marketing is the ability to take the advantage of any ongoing event and creating engaging communications and marketing collaterals around such events. This amazing marketing technique gives the brand a golden opportunity to insert themselves in the ongoing events that viral and bring relevance to how they market their product and services.

Amul is one of those brands that has been using this technique for a very long time, followed by Coca-Cola, Pepsi, and Fevicol. If you want to increase the reach of your target audience this low-cost marketing strategy can bring maximum results.

4. AMBUSH MARKETING

Ambush Marketing is another marketing strategy that if used strategically can yield better results without costing a single penny. The nature of this marketing strategy involves riding on the coattails of a major event or campaign without paying or participating in the sponsorship.

Creative flexibility, visual trickiness, and witty wordplay are the primary ingredients to make a world-class ad campaign. One of the best examples is Visa and American Express. When Visa became the official sponsor of the 92` Olympics in France, Tickets for the games could only be purchased via VISA card.

By using the technique of Ambush marketing, American Express launched a slogan, “When you go to Spain, you will need a passport, but you don`t need a Visa.” This tactic is perfect for small startup business owners.

5. UNDERCOVER MARKETING

Undercover marketing aims to promote a product without actually depicting its promotion. It involves unconventional tactics to endorse a product in a less obvious manner. The best examples of this marketing technique can be seen in Bollywood movies, quite often.

In the movie Hulchul, the character of Shaheed Kapoor and Rajpal Yadav wash clothes with Tide detergent powder. Similarly, in the movie Yaadein, all the characters of the movie can be seen eating “Paas-Paas” mouth freshener.

These were some of the most powerful marketing techniques that involve zero to very minimum expenditure. However, their impact is quite large. If you are entrepreneurs who want to create brand awareness, these strategies can be implemented to grow your business.

If you want to learn more strategies, you can take our Business Coaching Program, where you can learn from the top-industry experts with handholding support and lifelong learning.

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Business motivation

5 Tips To Identify The Right Dropshipping Vendor For Your Business

5 Tips To Identify The Right Dropshipping Vendor For Your Business
5 Tips To Identify The Right Dropshipping Vendor For Your Business

The drop shipping business is all the rage today in India. The number of drop shipping businesses is increasing with each passing day in India. And courtesy of its raising popularity, starting a dropshipping business in India is proving to be extremely profitable too.

Starting a drop-shipping business is a brilliant low investment startup plan.  So, whether you are an entrepreneur who wants to work upon this brilliant idea or someone who has got everything planned there is one thing you should know- how to choose vendors?

As drop-shippers do not believe in marketing themselves, finding the right dropship suppliers can be a difficult task to do. If you are an entrepreneur with an e-Commerce business finding an ideal vendor might take a while.

Here are few steps that will help every entrepreneur and small business owner to identify the right vendor for their business:

1. Research

Research is that one thing without which no startup business ideas can thrive. So once you have decided upon the range of your products that you would like to sell, start researching the drop-shipping suppliers in the market. Make a list of your requirements and then see who fits the bill.

You might also have to choose between the local and overseas supplier, in case you are not just catering to customers in the country, but also outside India. While selecting a vendor, dive deep into raw material sourcing, delivery times, and service potential.

2. Contact Suppliers

The next step that comes after finding the ideal vendor is to contact them. Talking to them gives you a chance to resolve all your queries by asking questions. They may even provide you with their customers` feedback. Also, if you maintain good relation with your vendor from the start, it will help you to build trust and credibility. This will also provide more room to get disputes resolved more quickly.

3. How Upgrade the Supplier is with Technology?

Though many drop-shipping suppliers generally have outdated websites, an ideal drop-shipping vendor invests in technology to stay updated with the latest trend. It helps him to streamline client operations and increases his value in the market. Features like searchable order history, customizable data feeds, and a detailed product catalog make things convenient for online merchants.

Some vendors might also give you the facility to place your order online via mail. Though it might sound like a small benefit, it is a boon for luxury store owners. All you have to do is to mail him and your order is placed. Hassle-free!

4. Test Services by Placing Order Samples

Once you have shortlisted 2-3 drop-shipping vendors, order a few samples from them to see the quality of their services. From service, packaging, delivery times, and other supplier-related questions that you might have, ordering a sample will give you an idea and help you selecting suppliers. It also gives you first-hand experience of how your customer will experience your store.

5. Order From your Competition

If your competition is also using the same drop-shipping vendor, you can order from your competition and find out how your vendor packages their products. You can also check if they are providing your competition any custom labeling services. This will give you the much-needed insight into how your competitors are providing their customers a ‘WOW Experience’.

While selecting the right drop-shipping vendor, many will look great when you look at their reviews and the products that they offer. But once you take one step down, you might realize that they may not suit your audience because of the raw materials that they use or the way they do their business, or how they handle returns.

Hence, always talk to your vendors and get to know them like the back of your hand before you commit to doing business with them. The tips that we have mentioned above will certainly help you to choose the right dropshipping vendor for your business.

To read more such articles, visit www.badabusiness.com.

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Startup

Top 7 Growth Strategies To Expand Your Startup Business In 2021

Top 7 Growth Strategies To Expand Your Startup Business In 2021
Top 7 Growth Strategies To Expand Your Startup Business In 2021

Thanks to vaccination that is taking place worldwide, the global pandemic might soon be winding down. Small businesses that were hampered due to the imposed lockdowns are preparing themselves to go back to their ‘normal’ pre-pandemic operations.

But, what if you have been sitting on your hands throughout the pandemic and have decided to start working on a startup business ideas now?

Well, restrictions are being lifted, companies are making major transitions in their operations and consumers are re-discovering the world again.

In such a thriving and growing scenario, it might as plain genius to ask “what are the top seven opportunities available right now to scale and grow your startup business?” “What are the best growth strategies that a business motivational speaker would have given you if you have hired one?

Here is a list of the top Seven Post Pandemic Growth Strategies:

1. Curate a Pandemic-proof Offer 

  • Focus on personal branding as well as establishing your brand online with authority and status.
  • Make full use of Content Marketing for a strong digital brand presence.
  • Share a story that is associated with your brand and articulates your product experience with testimonials as social proof.
  • Virtualize, digitalize and dematerialize.
  • Use social media channels to reach out to your niche audience.

2. Get Deep, Expensive & Narrow

  • Networking is crucial for business! Build deep and meaningful relationships with potential investors, clients, and customers.
  • Widen your reach of audience and break the geographical constraints.
  • Find out creative ways to burn customer`s problems.

3. Use Podcasts & Create Content Rapidly

  • Start your podcasts to create a brand value.
  • If you don`t want to start on your own, get on podcasts where your ideal clients will certainly hear you.
  • Why Podcasts? These are the fastest and easiest way to get SEO.

4. Strengthen your SEO Game

  • If your business is not ranking on Google immediately, you are doing a huge disfavor to your business.
  • Start working on your SEO game with disciplined and quality content creation.
  • Use content marketing to generate qualified leads and credibility.
  • To earn credibility as an entrepreneur in the market, you can either interview or get interviewed by experts related to your industry on podcasts, social media platforms, or blogs.

5. Email Marketing is Still Alive & Flourishing

  • If you are an entrepreneur who is looking to make some strong connections, Email Marketing can be your best bet.
  • Not only for connection building, but it can also lead to sales generation.
  • Facebook, Google, Instagram, and other major platforms can delist or remove you at any given time. But through email marketing, you can drive traffic back to your website and build a list.
  • Invest in a cold email.

6. Embrace Virtual Reality

  • Since the pandemic struck, our real world has been merged with the virtual one. So why not accept the fact and think about growing business around it?
  • If you are a business coach, you can deliver business motivation events through a webinar.
  • Think about the constructive usage of VR and combine it with your business interests. 

7. Create a ‘WOW’ Customer Experience

  • As the world is slowly reclaiming its normalcy, give your customers an unforgettable customer experience.
  • Retain the old customers, while reaching out to the potential ones.
  • Blend emotions into your marketing strategies to give your customers a sense of belongingness.
  • Don`t just sell, create an experience.

The key to achieving success despite the challenging times requires incredible storytelling, sending out a clear message to a higher-end audience, and how amazing your customer feels post purchasing your product or service.

Don`t focus on the transaction, it’s the transformation that sells.

Use the above growth strategies to expand and grow your business in the post-pandemic world and let us know how did they work?

If you are an entrepreneur and looking to find solutions for your burning problems then you can get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, you can find creative solutions to prominent business problems easily with our ‘Problem Solving Courses’. Find tools meant for rising stars just like you – apps and services that let you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.

Categories
Strategy

5 Tips To Make Your Video Marketing Game Stronger!

5 Tips To Make Your Video Marketing Game Stronger!
5 Tips To Make Your Video Marketing Game Stronger!

Video marketing is the future and the present, and probably you have heard it everywhere. According to Hubspot, “the video content is no longer an option. It has become a necessary component of any successful marketing strategy.”

  • Around 4X as many people would prefer to watch a video regarding a product than read about it.
  • If you include the word “video” in an email subject line, the email opening rate can boost by 19%.
  • Video marketing can also increase click-through rates by 65 percent.
  • A landing page with a video link increases the conversion rate by 80%.

So if you are an entrepreneur who is working hard on a startup business ideas plan, these statistics might convince you to dip your toe in the pool of marketing possibilities.

Here are five things every entrepreneur must know before you begin producing videos:

1. Tell a Story not A Sales Pitch

Whether you have a startup business or an established one, the rules are the same for both content marketing and video marketing. Hence, similar to content marketing, the value should be on priority. Avoid annoying your customers by constantly bombarding them with your products and services promotion. Instead, center your video on a grasping story.

Also, take out the time to research your customers` desires, wants, and desires, and appeal to them through visual narrative. Put your product or service in the background, and instead focus on human emotion. This will allow people to feel connected with the brand. You can also hire a business coach to work along with you to bring in a fresh perspective.

2. Make ‘How-to-Videos’

If you are planning to launch a new product for your startup business or service this year, make your customers informed through videos. Create a video to give them a demo of how it works. Why? According to a report by insivia.com viewers retain 95% of a message when they watch it in a video as compared to the text.

In addition, around 30% of people`s YouTube searches are for how-to-queries. And YouTube is the second largest search engine, after Google. Also, customers are more likely to purchase a product only after watching how-to videos explaining a product or a service.

3. The Critical First 10 Seconds

10 seconds—that’s how long you will have to grab a user`s attention before he moves on to the next best thing online. Research shows that you tend to lose 1/3 of your viewers by 30 seconds, and 60% of them by 2 minutes. The window is very short and with each passing second, you might lose your customers to your competitors. Hence, get your point across to convince viewers that your video is worth watching.

So start your video with a hook to grab users` attention, and then immediately convey why they should keep watching.

4. Don`t Be Discouraged

We probably come across thousands of videos, some of them excellently well-scripted with awesome sound and visual quality. Though, we all love to make ultra-professional videos, many small to medium-sized businesses lack the budget and manpower for this. But do not be disheartened!

You don`t need expensive video equipment to make good videos. Video quality is not the most important thing, but rather the content. Content is the most important qualifier in successful video marketing. And smartphones can be your best bet if used to their maximum potential.

5. Don`t Be Predictable

Unless it`s not the day of your paycheck, predictability is boring! And, a boring video can do more harm than good. Make videos that will make your customers laugh, teach them something new and take them into another world. Put all the essential ingredients like comedy, wit, charm, honesty, and product description, and you will realize that originality has many takers.

Even if you are in a boring business, videos can still be an interesting and super-fantastic way to let your customers gain an insight into your products and services. A highly engaging video can work like a charm for your business if done properly.

To give your aspirations wings, you can take our Business Coaching Programs through which you will gain in-depth knowledge about the distinct business dimensions. From content marketing to video marketing, we have it all, only if you are ready to learn.

Categories
Startup

4 Best Small Startup Business Ideas For Women Entrepreneurs

4 Best Small Startup Business Ideas For Women Entrepreneurs
4 Best Small Startup Business Ideas For Women Entrepreneurs

Whether it’s sports or the startup ecosystem, India is moving ahead. The Indian women too have become more career-oriented and focused as compared to the past. Today, women are more concerned about their studies because financial independence has become necessary. While many are heading the top-level positions like Indra Nooyi, many others have become successful entrepreneurs too.

Out of 58.5 million entrepreneurs in India, 14% are women. A small startup business ideas can boom into a full flourishing business. All it takes is a little push and women today can achieve their sky of success.

However, running a business is no walk in the park. It takes a lot of determination and passion to pursue your entrepreneurial dreams. But if you feel you have it in you, what it takes to be a successful women entrepreneurs in India, many business ideas can start with low or zero investment.

Here is a list of small business ideas that you can start and be your boss:

1. Food Delivery Business

It may sound clichéd, but making good food is an art. An art that is delicate and invaluable. And, if you have been receiving compliments on your culinary skills in your circle, a food delivery business is what you consider.

With lots of people returning to their traditional taste buds, you can succor their demands with family recipes, traditional cuisines, or simply home-cooked food in your style.

You can begin with calling your circle of friends and tell them you are starting your own food business. Word of mouth helps in spreading the word for your business. Becoming a home chef is one of the best small startup business ideas that you can start from home.

2. Fashion Boutique

If you have a thing for fashion, then opening a fashion boutique is another profitable startup business idea for you. You need to have a minimum budget of INR 5 Lakh to start this business. Along with that, you will also need a minimum of 300 sq ft of space, a set of sewing machines, and one tailor. You can use platforms like Shopify and Facebook to showcase your designs and reach a bigger audience. With online payment gateways, you can easily manage the payments.

3. Unique Handicrafts

Another fantastic small business idea for women is to start a business of handmade craft supplies. The market has seen an emerging trend towards handmade as it is authentic and unique. This business needs very low investment as you can start this business from your home in just INR 500 – 2000.

By using the websites like Shopify, you can set up your shop online and sell your unique creations from the comfort of your home. Stationary to handcrafted book covers, diaries, and wall hangings to handmade goodies, it is an amazing money making ideas that you can start from home.

Use good quality products and create items that showcase finesse and you can see loyal customers knocking at your doors.

4. Stock Trading

The stock market has huge potential not just for investors, but also for women who want to gain financial independence from the comfort of their homes. Women with great knowledge of the market, shares, and stocks have already turned their homes into their Wall Street Office.

Stock trading can be done from anywhere, even as a side-hustle. All you need is good analytical skills and how to use your financial skills with a budget of INR 5000. There are many sites like Groww, Zerodha, Funds India that offer help and also advise how to invest money in the stock market and make sensible investments. There are also multiple online courses for entrepreneurs on the Trading & Stock Market.

From Social Media Influencer to opening a bakery, there are many small business ideas for women that can be converted into a home-based or online business opportunity. All you need to do is to identify a skill or a talent that you excel at.

The above-mentioned small ideas for women entrepreneurs are perfect for those who want to be their boss. To more such amazing ideas, visit www.badabusiness.com.

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Business motivation Startup

Cofounder or No Founder? Two Fundamental Rules For Entrepreneurs To Find The Right One!

Two Fundamental Rules for Entrepreneurs to Find the Right Cofounder for Startup!
Two Fundamental Rules for Entrepreneurs to Find the Right Cofounder for Startup!

India has more than 30,000 startups, making it one of the leading startup ecosystems in the world. A key common factor in all the startups is that they have two or more co-founders. While many amateur entrepreneurs feel that this is the ground rule to go about it, there are many solopreneurs like Paytm`s Vijay Shekhar Sharma, SHEROES` Sairee Chahal, CRED`s Kunal Shah, and Chai Point`s Amuleek Singh Bijral who are doing well, while riding solo.

Apart from selecting a brilliant startup business idea, another factor that often confuses Indian entrepreneurs is—choosing the right cofounder!

Choosing the right co-founder is like choosing the right partner for marriage. It is one of the important decisions you have to make not just for your startup but also for your overall startup journey. It is not a surprise that people spend more time together with their cofounder than with their actual spouse.

However, just as a lot of marriages end in divorce, the interpersonal conflict between the partners is the second or third most common reason for startup failure.

Even though the decision to find or not to find a co-founder is tough, making a startup work on your own is much more difficult.

So, if you are a budding entrepreneur and in a dilemma, whether you should go solo or choose a cofounder, let us help you out. According to a report by startup investment fund First Round, “teams that have cofounders performed better than the solo founders by a whopping 163%.”

Finding a co-founder has three major benefits:

  1. When you have a partner who is equally focused on the same goal, the overwhelming workload gets divided which is required to make a new venture successful.
  2. Motivation and accountability to each other.
  3. Two heads are always better than one as it provides a unique point-of-view from a person who is equally invested in the project.

But how should you find the right partner for your startup business? Here are two major rules you should follow to find the right person for your venture:

1. Ensure That Your Values & Expectations Are Aligned

The best person to start your venture with could be your ex-colleague because you already have experience working together. However, if your skills match with your college friends, they could be your ideal co-founder.

If you do not have people in your immediate circle who would like to embark on the journey with you, don`t lose hope. You should let everyone in your network that you are looking for people who can help you turn your startup business ideas into a full flourishing venture.

If this too does not work out, you can start working upon a fantastic startup business plan on your own. Be active in your group of networking, and always keep your eyes wide open to look for people who could be a good fit. There might be a possibility that co-founders will join you at a later stage.

Once you do, make sure that you get to know each other as fast as possible. Don`t just share and discuss ideas, but also talk about ideologies and values. Ensure that you both are on the same page when it comes to working. Clarity is the power! Hence, it is best to discuss and share these things as quickly as possible to avoid major problems that could arise in the future.

2. Make Sure your Skills Complement Each Other

There is a cliché that each startup tech needs at least a hacker and a hustler. So whether you are looking for an employee or a co-founder, the key is to find one of the two if you are the other. For instance, if you are a marketing team, make sure that you attract high-quality technical talent to your venture. You can also hire consultants if you can afford to.

Or if you are a technical person, then you must realize that you will need someone to sell your product and idea to have a chance of success. One of you will have to stay in contact with the stakeholders all the time.

In short, always look for someone who complements your skills and aligns with your values and long-term business planning goals.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship  Course’ to gain in-depth knowledge about different aspects of the business.