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Strategy

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!
4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

Personal branding is crucial! It is a successful practice of people marketing themselves and their skills as brands. Whether you are a popular business coach or a fashion designer with a brilliant startup business idea or an excellent cook, it helps in attracting potential clients, customers, and a new job as well as business opportunities. Especially for women entrepreneurs, irrespective of what industry they are in. If you are a female who wants to grow their career heights then personal branding is your best bet.

However, truth to be told, making a strong first impression on popular social media channels is no cakewalk. Self-promotion can be successful for women entrepreneurs only when you post engaging content combined with credibility and confidence.

Here is a list of some of the most amazing tips that can help women entrepreneurs build a great personal brand:

1. Align Brand`s Identity with Yours

“One of the downsides of being a women entrepreneur in today`s world is that we tend to scrutinize too many things”, says Priyanka Bhargav, Head/ Associate Director, Consumer & Brand Research & Insights Myntra – Jabong. This tends to delay things as they overthink and mull over things for a long time.

So what exactly should female entrepreneurs do?

Sync your brand with your identity. If a woman wishes to create and establish a brand for herself, she just needs to go with the flow. Go with what is your personality trait. Go with what you certainly believe in and stand for, which is something inseparable from you; something that no one can take away from you.  It will result in a brand that is authentic, consistent, and a lovable brand that will be loved by Social Media.

2. Share Experiences Online

Our social media presence is often considered an extension of our identities. It not only gives our customers a peek inside our personalities, but it also defines how people and businesses perceive us.

Raka Khashu Razdan – Head, Marketing, CBRE India believes as a women leader, it is necessary to invest some time in building an online presence to highlight strengths and also connect with others to strengthen and build your network.

Sharing personal experiences often encourages other businesswomen or aspiring female entrepreneurs to find motivation. It also helps to find business mentors by picking other`s interests. Such relationships are essential in the present times to spot the right business opportunities.

3. Share Your Work With the World

An individual`s brand is established and maintained first and primarily by the evidence of her work and the outcome of that effort. Hence, creatively present your professional achievements and share them with the audience. It will enhance your credibility amongst your niche segment, making them more connected with you.

4. Use Social Media Cautiously

In a world where everyone is present on social media, everything that you post is not private. Hence, one should be extremely mindful of the profile pictures they use on social media. Always be aware of the fact that whatever content you are posting on social media it is visible to all.

From posts to likes, opinions, and comments, or even what you share and forward creates a perception of yours. You must understand that what may be alright at a personal level may not be necessarily conducive to the professional image that you are trying to establish. So always be cautious of your post.

To attract the right investors, clients, customers, and business opportunities, personal branding is critical for every entrepreneur, irrespective of their gender.  Hence, apply these tips and see your presence growing on social media.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship Course’ to gain in-depth knowledge about different aspects of the business.

Categories
Business motivation

5 Ways For Entrepreneurs To Leave An Unforgettable Impression!

5 Ways For Entrepreneurs To Leave An Unforgettable Impression!
5 Ways For Entrepreneurs To Leave An Unforgettable Impression!

“Out of sight is out of mind”, this holds especially in the business world. Being memorable is crucial for every entrepreneur. It is essential for every brand. If a customer does not remember your brand, he or she will purchase from your competitor. On the other hand, if investors will not remember you, they will not fund your project and you will have a hard time finding an investor for your startup, no matter how brilliant a startup business idea you have.

Most entrepreneurs often find it challenging to create a brand recall value for their products or services. Making your customers recall your brand at the time of making a purchase decision can take your business revenue- sky high!

So many entrepreneurs who attend seminars and webinars of the business motivational speaker, Dr. Vivek Bindra often ask them how to make them memorable enough. They often share their experiences in which they remember meeting a certain investor, but they have no idea that they connected before.

“Brand recall value is critical to any business”, says Dr. Vivek Bindra. “And to make your customers memorize your brand name does not need much. It is a very simple mechanism that is implemented by many popular brands that take their marketing strategy to an all-new level.”

So what are some of the simple, yet powerful strategies to ensure you are making a strong and lasting impression? Let`s get started:

1. Identify a Common Factor

What is the first thing that can get someone to like you instantly? According to eminent psychologist Robert Cialdini, “the fastest way to get someone to like you is to find a commonality you share with them.”

Customers will trust you and relate to you only if they share a special bond with you. So whether it is the common hometown, or the same school, similar color, or favorite business motivational speaker in India, if you share similar interests with them, they will like you, trust you, and will remember you.

2. Pique their Interest

Most often when someone asks, “What do you do”, we kill the conversations in the first 10 seconds. Instead of replying with the usual boring answer, find a creative way to explain your profession that will pique their curiosity. Whether you are an entrepreneur with a startup business idea, looking for an investor or small business owner who wants to build a strong network, make your customers or clients want to know more.

Instead of introducing yourself as, “I own a business”, say instead “I help companies become more famous” or “I am launching a business that will enable you to connect with potential customers.”

3. Develop a Signature Style

Until and unless you don`t emanate a style that is unique to you, it is tough for other people to remember you, especially if they are meeting hundreds of other people at the same time. Along with your excellent communication skills and presentation style, sometimes your wardrobe can help you stand out too. If you have a certain accessory or style, you may consciously make it a part of your style and personality. For instance, Steve Jobs` black turtlenecks helped him to stand out from the rest of the crowd.

4. Ask Right Questions, Plenty of them

People love to talk about themselves, and they are likely to remember someone who shows genuine interest in them, who is more thoughtful, and asks the right questions. Someone who asks interesting questions makes them feel more appreciated and important rather than someone who simply rattles about their accomplishments.

5. Stay Connected & Follow up

Being an entrepreneur is a tough job! If despite socializing well with others, if they don’t remember your chances are that you might be not giving them enough opportunities. It is hard to remember anyone whom you have met just once. Hence, if you want to stay connected with a potential client, customer, or investor, make a point of finding a way to continue the conversation.

Perhaps, you can contact them to discuss your startup business idea or simply send them an article related to that. Get their contact information, follow them on LinkedIn and congratulate them if they have achieved something, recently.

Making a strong impression is critical to any startup business. So follow the above tips and let us know if they worked like a charm for you on your next meeting. To know more about how to pitch correctly to your investors, you can take our “Entrepreneurship Course”.

Categories
Motivational

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur
7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

If you have just started your own startup business to fulfill your entrepreneurial dream, you must have realized that it is quite difficult to manage it all, alone. On the other hand, if you have been in this boat for quite some time now, you probably have encountered quite a road bumps that have set you back.

Working on a startup business idea feels exhilarating in the beginning, but managing multiple entrepreneurial tasks can put you off balance. Also, if the results are not as per the expectations, the passion soon begins to fade away.

Either way, as an entrepreneur, it`s easy to lose motivation. The key is to not give up and to figure out ways to uplift your spirits and morale on those dark and more grueling days. Though there are some of the best motivational speakers in India who can help you to stay on track, there are other ways too!

To help you, we have mentioned 7 ways in which you can stay motivated as an entrepreneur:

1. Set Personal Goals

You must have created your startup business with a specific goal in mind, objectives that you would like to achieve, and some core values you adhere to for lifelong. However, the major issue that is common with many entrepreneurs is that they often tend to forget to create their own personal goals.

Hence, it is crucial that you prioritize your personal goals and write them down as a reminder for becoming an entrepreneur in the first place. 

2. Get Inspired through Entrepreneurial Stories

There are thousands, if not millions of stories of entrepreneurial success in the real world. It is really encouraging to see people achieving dreams that are similar to ours. Read those stories and use them as an inspiration. Most importantly, learn from them. If you have a specific challenge you need to overcome, look at ways others have done it in the past. You can also take the professional help of a business motivational speaker like Dr. Vivek Bindra to find creative solutions for your burning business problems. 

3. Join the “Entrepreneurs Book Club”

Bill Gates read around 60 books a year, which means he finishes 5 books a month. Reading a book not only improves focus and concentration but also enhances knowledge. People who read regularly are better problem-solvers.

Find out a book club where entrepreneurs from various industries and sectors regroup to tell their peers about motivational and inspirational books they have read.

4. Follow Healthy Routine

We can`t avoid stress. But yes we can find better ways to cope up with it. People are often more concerned about their physical health and ignore their mental health. Physical wellness can definitely have a positive impact on your mental health, so it is very important that you maintain a healthy diet, regular workout schedule, and time to relax.

5. Join the Morning Club

To have a productive day, the beginning should be proper. It is very important to have your day planned in order to achieve all the tasks at the end of the day. Once you have woken up, showered, and taken breakfast, sit down and write tasks for the day.

Prioritize your important business-related tasks that require more attention and focus in the first half. The second half can also include your personal goals like meeting your friends for dinner. This list will help you stay focused and organized.

6. Indulge in Motivational Activities

Taking breaks and engaging in other activities is as important as focusing on your work. Watch inspirational movies, read motivational books or listen to podcasts, play your favorite sports, or dance to the tune of your favorite music in your free time to keep your spirits high and souring! 

7. Get Proper Sleep

Many entrepreneurs believe that attending few business-related conferences and completing tasks is worth missing out on a good night’s sleep. But the truth is that lack of sleep can lead to many chronic illnesses like Alzheimer’s and hypertension. Lack of sleep can also lead to poor focus and motivation. Hence, it is crucial to get proper sleep in order to stay motivated and pursue your entrepreneurial tasks.

The key to keep yourself motivated as an entrepreneur is to always remember why you started in the first place. By staying positive and using some techniques that we have mentioned above will help you to reach your goals.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our online business course i.e “Entrepreneurship Course”.

Categories
Powerful Personalities

3 Middle Class Business Leaders Who Changed The World

3 Middle Class Business Leaders Who Changed The World
3 Middle Class Business Leaders Who Changed The World

Jeff Bezos, Elon Musk, Bill Gates, and late Steve Jobs- what do these names have in common besides being famous and at the top list of richest people in the world today?

Apart from their incredible business sense and passion to do something in their lives, one common thing is that they all hail from humble backgrounds. All of them are of middle-class origin, who courtesy to their ambition and aspirations have changed the world since the end of the last century, and to the present one.

If you have seen their biographies, you will notice that they all come from the American middle class or even from other countries. These people who define success on their terms are the product of “aspirations” that can`t be learned in any online business course.

But what does it reflect for young entrepreneurs who want to start their business, but hold back because of their social class?

It sends out a strong message to our youth that these business leaders who hail from made a mark in the world achieved success from their aspiration of a social class that does not enjoy the great privileges of luxuries. They overcome their vulnerabilities and have made a better life for themselves and their fellow men.

1. Jeff Bezos, Miami Middle Class

Jeff Bezos’s mother is Jacklyn Gise married Miguel Bezos- Jeff`s adoptive father, from whom received the surname. He completed his graduation in computer science engineering in 1986 from Princeton University. After his graduation, Jeff began working immediately in various companies of medium prestige.

His family was settled in Miami, Florida and when Jeff started his first business it was his parents who brought him his initial capital. His book sales company was installed in the garage of a house in Seattle. Nobody imagined that he was laying the foundation of today`s giant- Amazon.

And the rest is history. Jeff Bezos had a middle-class childhood and adolescence with high aspirations. Perhaps, he never imagined that one day with his positive mindset, he will become one of the richest men in the world.

If you too want to begin your startup, begin by making yourself equipped. Enroll yourself in an online business course and learn everything about the business world.

Watch his amazing journey here:

2. Bill Gates, Quality Education

Bill Gates spent his childhood and adolescent years in the city of Seattle. Gates’s father was a lawyer, while his mother was a teacher. The family income was modest through which his parents managed to provide him with a high-quality education.

In 1975, he founded a company called Microsoft, which over the years became one of the brands that changed the world. To know more about how being merely a student, he managed to establish a company, watch this brilliant case study on Bill Gates by Dr. Vivek Bindra, the best motivational speaker in India.  

Watch his amazing journey here:

3. Steve Jobs, the benchmark of Success

The late Steve Jobs is the benchmark of success derived from great aspirations. There is no one else in this world that can even come an inch closer to this title. Jobs during his living years and beyond is the overwhelming proof that the origins and your social class have nothing to do with your quench for triumph.

Steve Jobs’s biological parents gave him up for adoption to a classic middle-class American couple- Paul Jobs and Clara Hagopian. The adoptive father was a railroad engineer and his mother was a housewife. The couple raised him with great effort.

His corporate journey began in 1976 with the start of Apple which he began with his friend Steve Wozniak in a garage. Death cut his life short in 2011. But this legend utilized his living years to transform the way this world had known computers.

We will not recommend you to miss out on his inspirational journey! Watch it here:

These millionaires and billionaires come from humble backgrounds. With moral values, integrity, passion, and high aspirations they have changed the world forever for the better. They are moved by the desire to promote economic development and the benefit of their own and society.

To give your aspirations wings, you can take our “Entrepreneurship Course” through which you will gain in-depth knowledge about the distinct business dimensions.

Categories
Business motivation

Want to be an Entrepreneur? 7 Signs You Need to Start your Own Business

7 Signs You Need to Start your Own Business
7 Signs You Need to Start your Own Business

If you are sitting at your work desk, daydreaming about your startup plan for a new business this article is just for you!

Although it’s a no-brainer that starting a startup business is an intimidating process and requires a lot of hard work. Despite being aware of this fact, if the question is lingering with you day and night maybe you have it in you to become an entrepreneur.

But sometimes, due to a bad boss or dissatisfaction with the work culture, people often think about starting their own business and fail miserably at it. Perhaps, you too are just unhappy with your current job profile or role or maybe you are looking for a drastic change in your life with your innovative small business ideas.

So how will you find out if you are seriously ready to start your own small business in India? Well, worry not! Here are 7 signs that you are ready to wear the entrepreneur`s hat:

1. You are always thinking

Whether it is a new startup business idea or an online business course, entrepreneurs never stop pondering over distinct matters. It`s a blessing and a curse. If you think about yourself thinking about various subjects at the same time, maybe the day has come to leave the rat race and do something that you have always dreamt about. Put your thoughts into motion and start your own business.

2. You are passionate

Though entrepreneurs tend to come up with various startup business ideas at the same time, if there is one concept that you have instantly fallen in love with, perhaps this is the time to turn it into a reality. Entrepreneurs and business owners tend to be passionate about their plans and what they do. They do everything to turn their vision into a product or service to solve their customers` burning problems.

3. You are Independent

Being independent is the most common trait of entrepreneurs. This does not mean that you are anti-social or like to stay under the rock. It simply means that you believe in providing solutions to most of the problems on your own. Now, maybe this is the moment that you feel independent enough to begin working small business startup plan.

4. You are Self-motivated

Though having the best motivational speaker by your side is great, you don`t always need them or anyone else to get you moving. You wake up every morning even when you don`t feel like it and do what needs to be done.

5. You are Super Organized

Running a business is not child`s play! It requires plenty of organizational skills. At a later stage, you may want to hire a professional accountant or a lawyer. But initially, you will have to rely on yourself to track your finances, delegate responsibilities and pitch your ideas to investors. You can`t think about doing that without being organized.

6. You love Solving Burning Problems of People

Should you feel a strong desire to assist people by providing a service or a product, consider this as a telltale sign that you are meant to start your own business. This desire to help people can keep you going from the ups and downs of the entrepreneurial journey.

7. You feel stuck at your job

Well, most of you must be thinking that so many people often feel stuck at jobs. But, if the feeling persists despite switching more than 3 jobs in a year then you are probably unfulfilled. You might get a promotion and you feel better, but it will make you feel better, only momentarily. So, figure out if you would like to work on your start-up business idea or just need to do something different.

Let`s assume you have an awesome startup plan for a business, but everyone is telling you that it can`t be done. What is your reflex response? Do you listen to them or make their opinion your motivation to prove your vision? If your answer is the latter one, then yes, it`s time you should begin working on your business.

Well, the above-mentioned traits and many others can give you a rough idea. But one thing that can make sure that you are ready to start up your startup, is your own heart! Believe it, when it says you are ready!

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship course’ to gain in-depth knowledge about different aspects of the business.

Categories
HR & People Management

6 Effective Ways HR Can Help Create A Sustainable Company Culture

6 Effective Ways HR Can Help Create A Sustainable Company Culture
6 Effective Ways HR Can Help Create A Sustainable Company Culture

Whether it is a startup or a big organization, solid company culture is the key to success for the business. Having a healthy company culture determines how engaged your employees are and for how long you can retain them. And one department that plays a vital role in maintaining company culture is its Human Resource Management.

In simplest terms, how a company performs is directly related to how well HR empowers employees to give their best at whatever they do. The pandemic has taught entrepreneurs many harsh lessons, but chief among them is that if you don`t take care of your employees, they won`t take care of your business.

An HR professional`s job is to develop and maintain a company culture that is sustainable for the long run. Hence, the HR department needs to enhance a company`s culture that makes every employee come to the workplace every day.

So how can Human Resource department help to create a sustainable company culture? Here are five ways to do that:

1. Be Proactive

The major role of the HR professional is to be an active organizational culture consultant to the teams. HR professionals need to analyze and understand the current company`s culture. Post that they should come out with a strategic cultural plan that also aligns with the organization`s values and goals and then collaborate with leaders to enhance and implement the plan.

2. Define & Communicate Clearly

HR leaders need to define a clear understanding of sustainable company culture. What does it mean? How can they improve on it? How is it measured? What role will leaders play? How will employees have an impact?

Once it is defined, they must involve everyone at all levels in the communication. Developing and fostering a transparent environment engages both employees and leaders in ownership of achieving these goals.

3. Make Employees an Integral Part

HR leaders must foster a company culture that was derived from employees` feedback, and not from something that they heard at a round table conference held inside the ac rooms. Just like every individual is different, each company`s culture is different. Hence, the Human Resource management must include employees when deciding how to build a culture in the company that can contribute to their as well as the organization`s success.

4. Enable Strategic Alignment

The HR department can play a pivotal role in an organization when it comes to building roles and sustaining a company`s culture. They can consult and collaborate with the leadership to align the organization`s mission, vision, values, and core principles with the performance management process.

They can also encourage leadership to cultivate recognize and reward programs to reward positive behaviors. Lastly, HR should be a great role model, easily approachable, and should coach other leaders.

5. Identify Key Areas

It is vital for HR to identify the best practice areas of focus that can help to cultivate and promote the desired culture. Once it is clear and defined, HR needs to assure the value proposition for the change is clear. It simply means that the leaders and the employees must have a clear idea about what`s in it for the company and the employees.

A company`s culture is defined by the environment and how it feels when you walk through the door and interact with employees. To build and maintain a sustainable culture that feels positive and empowering takes the whole village.  Hence, it is the responsibility of the HR department to talk to the top management leaders and remind them how business decisions are perceived.

6. Find & Retain the Right People

A company`s culture is composed of people. People make the culture in a company. No matter how capable leaders or the operational processes are in place, if the right people are not hired, the organizational goals will never manifest into reality.

The sacred and the foremost duty of HR professionals is to help managers bring in the most compatible candidates, maintain open communication, recurrent feedback, proper documentation for the rights ones, and protections in place for when the wrong ones need to be sent out of the door.

If you are an entrepreneur and feel that you do not need an HR professional, you couldn`t be farther from the truth. HR is the glue that helps to stick every department of a company together.

If you want to start a startup, you can take our ‘Entrepreneurship course’. This course is an online business course that prepares you to face the challenges of the business world. It also helps you to build a startup from the scratch.

Categories
Strategy

5 Smart Ways To Earn Extra Income With A Full-Time Job!

5 Smart Ways To Earn Extra Income With A Full-Time Job!
5 Smart Ways To Earn Extra Income With A Full-Time Job!

Is your bank account dwindling? Are your savings not enough to start your dream startup? Do you want to pursue your master’s in the best foreign university? Do you simply want to earn extra income with your full-time job?

If the above questions resonate with your current situation and the answer is yes, then let us tell you that you are not alone! Everyone in this world would like to have some extra income because let`s face the fact- our salary is just not enough to fulfill our dreams.

While some of us would want to take admission to a world-class foreign university, some would like to pursue the online business course, others might be saving to turn their startup business idea into a reality. But with lots of fixed expenses, it becomes difficult to save much with a regular 9 to 5 job. And, when you have lots of things on your list to achieve, you run out of time.

But the good news is that you can eliminate some of your financial stress by earning extra income with your Full-Time Job.

Yes, you heard it right!

So whether you are looking to stock up cash for your startup business idea or make new investments, a few thousand rupees can certainly bring a nice change into your life. If you are wondering how to do it, let`s get started:

1. Start a Service Business

A service business can be launched without a large network, courtesy of the internet and social media. To start a service business you do not need many overhead expenses. You can simply start your business by telling people in your social circle about the services you are offering and how will it make their lives easy and better. Ask them to spread the word and who knows, you might end up founding a successful startup business.

There are many services like dinner catering, event planning, freelance writing, digital marketing, social media brand promotion, or online marketing. Start by crafting an amazing outreach email to get yourself up and running in a couple of days. You can also take help from a business coach to guide you.

2. Invest in Real Estate

Many full-time working people do not like the idea of becoming a landlord, especially in India for various reasons. But being cash-strapped is the major one. However, you can invest in a cheaper property and rent it out. From the monthly rent that you will receive, you can pay out your EMIs or save up the money. It can also be a lucrative way to earn passive income during your retirement years.

3. Start an E-store

If you have a dream of starting your business store or a fashion outlet, you will have to think about doing a lot of research for products, manufacturers, market your site and figure out how to fulfill orders. Along with all that you will also have to take care of customer service and refund requests.

But managing all that can be a little daunting with a full-time job. Hence, the right way to do it is to start a store and develop a presence directly on Amazon or Flipkart without the need to take on so many roles. Many sellers directly ship their products to their fulfillment center and never touch the product itself.

4. Become a Motivational Coach

If you have an amazing way to connect with people and leave an impact that can make their lives better, you can become a motivational coach too. You can make thousands of rupees by hosting events without aiming for sign-ups and high-profile guest speakers.

These days more than physical challenges, people are suffering from mental challenges. Most often they feel discouraged and demotivated. A motivational coach shows the right path to his audience by sharing his life-changing experiences that include both struggles and success. Once you secure a loyal audience, you can start charging for an event and grow your network by using various social media platforms.

5. Get paid for your Hobby

Dig a little deeper and you will find out that we all have quite a few hobbies that we can use to earn extra income. For instance one of my friends loves painting glass bottles. Now she has started selling it through her Instagram profile along with her full-time job.

Take inventory of what you love doing in your free time. If you love trekking, you can do a professional course and go out in the mountains on weekends with a group to earn that extra money.

These ideas can help you earn extra money while you have a full-time job. If you want to start a startup, you can take our ‘Entrepreneurship course’. This course is an online business course that prepares you to face the challenges of the business world. It also helps you to build a startup from the scratch.

Categories
Startup

How To Discover What Kind Of Business Should You Start?

How To Discover What Kind Of Business Should You Start?
How To Discover What Kind Of Business Should You Start?

Whether it is a catering business or a packaging business, tiffin service, or a coaching center, starting any business takes a lot of time, effort, money, planning, and effective strategies. And while you must have come across millions of blogs and articles about plenty of interesting startups business ideas, nobody would tell you in those lengthy blogs about which business should you start with.

Many aspiring entrepreneurs though share the similar goal of starting a small business, but they do not share similar interests and personalities. While some have personalities that make them great candidates for the education industry, others might feel more inclined towards hospitality. But with so many amazing startup business ideas with low investment, it can be difficult to decide which kind of business you must start with your hard-earned penny and valuable time.

Many successful businessmen have experimented with different ideas before nailing with the perfect one. But you do not have to repeat the same mistakes. Here are five questions that you should ask yourself before picking up the right business for you:

1. What are you passionate about?

Passion is the key to many innovations that happen every minute across the globe. It not only excites and motivates a person but also makes anything more exciting and gratifying. So ask yourself what are you passionate about? What makes you happy? What is that one thing that you keep thinking about?

For instance, if you are passionate about making an impact on thousands of people, you can become a motivational speaker or a business coach.

If you love solving puzzles, you can start a business consulting firm in India. These startup businesses need low investment and can be a good business idea for someone who loves interacting with people. Similarly, for a person who is not so keen when it comes to communicating, starting a consulting firm will be the wrong business idea.

Pursue what excites you and assess what does not!

2. What are the current industry trends & business models?

Ask any business coach about one important factor you should consider before starting a startup and he or she will suggest you analyze the current market trend. No, we are not saying that you should start a business just because it is trendy. But keeping an eye on the industry trends will give you an idea about what is in great demand and if your business will have customers.

For instance, it will be not wise to open a DVD rental shop in 2021 when NETFLIX and Amazon Prime have taken the lead. Hence, make sure that the business you are investing in will survive for a longer duration.

3. Always play by your Skills & Abilities

Self-awareness is a superpower for the personal as well as a professional sphere of life. Knowing what you are good at and what you are not can make a huge difference in your success.

For instance are you detail-oriented or do details make you break in sweat? Starting a bookkeeping business for someone who hates spreadsheets would result only in a disaster. But if you are someone who loves to come up with creative designs, starting a graphic design or a website design business would be an ideal fit for you. A great business coach can help you assess your strengths and weaknesses.

4. How much money are you willing to invest?

There is an African proverb that says, “You need to cut your cloth, according to your size.” So how much money are you willing to invest in your business should be a significant question that every entrepreneur must ask before starting a startup business idea.

If you want high returns, then starting a multi-unit franchisee across a variety of brands could be a better business idea, considering you have that much money to invest in.

5. What is your biggest ROI?

Just like we have different goals behind working full-time in an organization, the goal behind starting a business may vary.

Ask yourself what do you view as the biggest return on your investment in your business? Is it the money or the time with family? Flexible work schedule or do you want to leave a legacy behind?

People have different motivational factors in their lives. You must find out yours. After reviewing these questions, you will find clarity on your priorities, passion, and your values. This will help you to narrow down the right business for you.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship course’ to gain in-depth knowledge about different aspects of the business.

Categories
Process & Business Expansion

3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!

3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!
3 Morning Mistakes That Can Cost Entrepreneurs Their Productivity!

HABIT– This five-character word has immense power, especially for entrepreneurs. A good habit can transform your life magically, doing unbelievable wonders. On the other hand, a bad habit can ruin not just your mood, temperament, and daily life, but also your plans.

Many entrepreneurs are often curious to know about the daily habits of successful people, and how they can inculcate them in their own lives. However, there is one thing that every entrepreneur who is working on a small business startup plan must remember that developing a set of habits doesn’t have to be complex.

Take Satya Nadella, CEO of Microsoft, for instance. He has two key habits that he follows religiously, every morning—gratitude and exercise. Every morning he gets up and pays his gratitude for all the things in his life that he is thankful for. An act of expressing gratitude has been shown to improve mental and physical health. He then goes to the gym and no matter where he is, he commits to going to the gym for at least 30 minutes. People who are physically fit have shown improved cognitive function.

Dr. Vivek Bindra who is one of the best motivational speakers in India often says in his motivational videos on YouTube, “Your mindset often determines how you approach the challenges that come into your life and the people around you. If you have a positive mindset, it will play a significant role to determine your success in leadership.”

But many of us get up in the morning only to surrender to our laziness and not-so-healthy morning mistakes. The cost of making mistakes can be quite high. The time that we waste by remaining caught up in the activities that are unproductive can be used to develop groundbreaking startup business ideas for your business.

Here is a list of mistakes that can cost you productivity and peace every morning:

Mistake 1- Jumping out of bed as soon as the Alarm goes

Certainly, many of you must be thinking how leaving your bed as soon as the alarm goes off could be a bad habit? Surely, forcing yourself to jump out of bed the moment your alarm goes off helps you to start your day early. But very few people know that this simple-looking action can disconnect you you’re your body.

What should you do Instead- Take just a few minutes to stretch and elongate your body, as stretching can help you feel more confident. As simple as stretching your arms into a V shape can boosts incredible happiness, your mood and increases your blood flow to all areas of your life.

Mistake 2: Checking Phone Immediately

Smartphones have become an integral part of our lives. According to a survey conducted by Mobile Consumers, “1 out of every 4 young adults checks their phones within one minute of waking up.” It is tempting to check phones every morning when there is so much information on this small device. But according to the health experts, it is a major mistake.

What should you do instead- Always remember that there is nothing on your phone that can`t wait. Your body and mind are not ready for the type of stimulation that your phone has. When you are waking up, it is important to focus on presence and gratitude, to connect your mind with your body through some morning movements. Write down your goals and startup business ideas if you are planning to start your own business.

Mistake 3- Sleeping in too late

A study reported that “people who get themselves out of the bed at the crack of the dawn responded that they felt “highly productive” 71% of the time as compared to those who snooze until 11 am.

What should you do instead- Now, we are not telling you which hours you should or should not sleeping, but going to bed in time will help you to complete your sleeping hours. You will wake up early and get a couple of hours to set up your morning routine. This will make you more productive and help you to plan your day in a better way. You can also take the help of a professional business motivational speaker to help you set up a healthy routine.

We all have the same 24 hours, and we all must cultivate healthy habits to give our mornings a kick-start. The list of all the above-mentioned alternatives is an invitation to experiment. Stretch out, keep that phone turned off, and try getting up earlier than you are used to and you will see productivity and peace rushing into your life.

To get back your professional and personal life back on track, you can hire the best motivational speaker in India.

For the rest of the challenges in your business, you can take our Problem Solving Courses that step-by-step learning strategy, action plan, frameworks that are designed to empower you with various business functions.

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Business motivation

3 Amazing Ways For Small Business To Stand Out From Competitors

3 Amazing Ways For Small Business To Stand Out From Competitors
3 Amazing Ways For Small Business To Stand Out From Competitors

What is the most essential aspect of a successful startup business? To stand out so that your potential customers choose you over your competitors on every single purchase. And just like most of the things in this world, there is a right way and a wrong way to do that. But unfortunately, most entrepreneurs approach this crucial factor in the wrong way.

Approach it the right way and it will result in a shorter sales cycle, lower marketing costs, and dominance in your niche market. Do it the wrong way and it will result in the opposite.

Being an entrepreneur you would like to avoid the latter.

But then how should you stand out from your competitors when the startup ecosystem is getting saturated? Are there any online business courses for entrepreneurs from where you can learn them?

Keep reading this article and we promise that by the time you reach the end, you will know exactly how to position your brand as a clear choice- both logically and emotionally:

1. Be Different & Unique

No matter how unique was your startup business idea was according to you, there is a possibility that either someone already has or will come up with the same business idea. And contrary to the popular belief, the world will not beat you down your door throwing money for your product or a service just because you have come up with such a great business idea.

A product or a service that is better than your competitors is great. But a consumer wants something different and unique. That’s because the human brain wants to change and that’s how it works. Things that are similar blend into obscurity, while the things that are different, stand out.

Take Apple computers for instance. An Apple computer is not any better than PCs, despite the popular belief of the loyal customers. They are priced higher with comparable specs with a different operating system that does not even let its user run any software.

They are not better, they are just different.

So while it is essential to provide products or services which are better than what your competitors offer, it is vital to be more different and unique to get a massive advantage over your competitors.

2. Build Multichannel Presence

“Out of Sight, Out of Mind”- this adage is truly applicable in today`s marketing world. Have you ever followed up with your customers only to find out that they bought from one of your competitors instead of you? This is because once you are out of sight, you are out of mind. And your competitors did a better job of staying in front of potential customers.

When your customer was making a buying decision, your competitors made the most of it by staying in front of them. And all it takes is–Effective Marketing. While some brands do it well, others do not.

An effective marketing strategy requires you to be present in more than one place to capture the attention of your target audience. Facebook, Instagram, Twitter, YouTube, Email Marketing, Google, SEO, phone calls, Video Marketing, Blogging, and the list goes on. You just have to be careful to not take more than you can effectively handle.

The proper approach is to add one new channel at a time and work strategically to achieve significant traffic there before adding another. You can also take an online business course that includes marketing to learn important tools to boost your business.

3. Testimonials of Happy Customers & Clients

No matter how much a company claims its products to be the best, consumers will dismiss a company`s claims unless they can be proven. This is where your customers and clients come into the equation. You should incorporate them as part of your marketing strategy because they provide social evidence and back up your statements.

Other potential buyers who are willing to purchase your products or services but hesitating due to unfamiliarity with the brand will trust other customers` words. A great testimonial can explain why a customer chose you over your competitors and why should others do it too.

Getting a testimonial from customers is a simple formula that covers both the logical and emotional components of a buying decision.

Coming up with a better startup business idea is not sufficient; you should be able to stand out from the competitors too. By implementing the above three tips you can effectively make your small business stand out from your competitors.

Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with online business courses for entrepreneurs designed especially for you.