Category: Startup

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Startup

5 Emotional Challenges Entrepreneurs Must Overcome When Starting a Start-up!

5 Emotional Challenges Entrepreneurs Must Overcome When Starting a Start-up!
5 Emotional Challenges Entrepreneurs Must Overcome When Starting a Start-up!

For every entrepreneur who has pursued his or her dreams and attained success, many others don`t make it past doing a first draft of a business plan.

Wondering why? Only because of one factor that is absent in the successful entrepreneurs and present in the heart of those who couldn`t just get past it.

Fear of failure.

Fear is a human emotion that actually forces us to think rationally and not just jumps off the clip. But, when not handled carefully, it could mislead us. It can also trick us into believing that we are not capable of fulfilling our dreams, especially when we want to start afresh.

It does not matter how many times entrepreneurs tell themselves about their goals; the fear of failure arises, challenging them at every single step. Therefore, many people take help from a business coaches to understand the dynamics of the business world.

Review this list of seven things a young and aspiring entrepreneur might fear, and learn how it is possible to overcome them:

  1. Confused about the First Step

After an entrepreneur sets his or her ideas in motion, the next step is to implement them. This is where most of the entrepreneurs feel clueless. This sense of confusion instills the fear of the unknown and many ambitious minds back off.

However, stepping back is not the solution. Start by finding someone who has achieved the goal which you have set for yourself. Read about that person and you will know that if she or he has achieved success, so can you.

You can also take help from a business motivational coach who will give you wings, yet keep you grounded with rationality. Just take the first step forward and do what makes sense. The path will reveal itself as you continue to walk.

  1. Not being an Expert

Probably, you know sufficient about your product and services that you are planning to introduce into the market, and to answer the lion`s share of questions. Your knowledge is enough to resolve the challenges that may arise.

So, don`t worry if you feel that you are not a complete expert in the field yet. Slowly and steadily you can find answers. Keeping yourself updated with the latest trends in the market will also help. You can take online business courses for entrepreneurs for continuous growth.

  1. Being Considered Impulsive & Crazy

There are seven billion people in this world. And guess what? Not even 10 people out of 7 billion will think alike. Hence, it is okay if some people will think you are crazy to quit your high-paying comfortable job to start a new business.

While starting your own business might give you a label of a crazy soul, the safest and rational thing to do would be to spend your entire life working for someone else.

If you will ask the best motivational coach in India even he or she would tell you that it`s the crazy ones who have the ability to make a difference in the world.

So, step out of your limbs, believe in your talents, and start ahead! Sooner or later others will get convinced too!

  1. Not able to raise Funding

Being an entrepreneur would have been like a cakewalk if only every person with an idea can slide into a conference room to attract an angel investor or waltz into a bank to receive a loan. Since the reality is different, entrepreneurs must start their business even without investors.

Even if you do not have the capital at first, you will soon figure out a slow and steady process of building the business. Sometimes better decisions are made when we are forced to take our own sweet time with things.

  1. Failed to Attract Customers

Taking risks is scary and anticipating if your skills will be valued in the market is even more terrifying. But unless you begin your startup with a set of audience who are ready to put their money on you, not many people will immediately knock your door down.

If you approach your business positively with joy and consistently deliver exactly what you have promised, you will certainly experience an increase in the number of customers. You can also take help from a business motivational coach and come out with effective marketing strategies.

You can also take online business courses to increase your level of expertise. But do not forget to be kind to yourself because you have made it quite far and you will achieve more.

The above-mentioned challenges are the most common that every entrepreneur is afraid of. However, hard work has no substitute. When problems arise in business, as an entrepreneur you should have confidence in yourself to complete the game.

Do not be afraid when you knock the pins down.  Set the pins back up and play again!

You can take our ‘Entrepreneurship course’ that is tailor-made to help entrepreneurs navigate through the challenges of business.

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Startup

Indian Startups Gear Up For T-Angel Program As T-Hub Announces 2nd Batch Of Funding!

Indian Startups gear up for T-Angel Program as T-Hub announces 2nd batch of funding!
Indian Startups gear up for T-Angel Program as T-Hub announces 2nd batch of funding!

Hyderabad-based T-Hub, which is leading India`s pioneering innovation ecosystem has announced the launch of its redesigned funding program- T-Angel. T-Angel will aid the startups funding needs amid the COVID-19 pandemic.

This funding program will be supported by various angel investors who will invest collectively up to INR 50 Lac in each startup that will be qualified for this program.

T-Angel is a 45 –days acceleration program for which around 15-20 startups only with innovative and leading-edge solutions in the various sectors will be shortlisted. The program for the shortlisted chosen startups will then begin in July 2021.

The process of shortlisting startups involves inviting applications after an extensive screening process by a 5-members committee of mentors and investors. The program will emphasize understanding and resolving two pain points of a startup that are the major roadblocks and hindering the chances of raising capital.

A customized framework and plan would be developed for each of the startups with specific interventions. Subject matter experts will also assist the startups to come up with a more refined business plan and an investor pitch deck. The committee will then evaluate the startups and will decide on the investments, which is up to INR 50 lakh for the qualified startups, in three tranches.

According to Ravi Narayan, CEO, T-Hub, “T-Angel’s existence has been tailored to solve the issue of entrepreneurs’ awareness of what the angel investors are looking for. T-Hub believes that there are plenty of investment-ready technology startups, provided they learn the fundamentals from an investor’s perspective.”

Any startup across India can apply to be a part of the program as the applications are opened on 17 June 2021 Thursday. The last day for sending applications is June 30, 2021.

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Business motivation Business Startup Ideas Startup

5 Best Non Tech Business Ideas You Can Start In 2021!

5 Best Non-tech Business Ideas You Can Start In 2021!
5 Best Non-tech Business Ideas You Can Start In 2021!

Are you looking to launch a startup in 2021? Do you have the potential to build a profitable business but not trying due to a lack of technical skills? Do not lose heart because there are some of the best non tech startup ideas waiting for you in this article.

The term “startup” in today`s world often paints a picture in our heads of a business that has something to do with modern-day technology. Technology is an essential aspect of every business today without an iota of doubt. However, it certainly does not mean that every business needs to be technology-based.

While some entrepreneurs might jump with excitement about launching a new app, for others the idea of technology being so complex can be quite intimidating. There are multiple non-tech startup ideas that young and aspiring entrepreneurs, solopreneurs, and wantrepreneurs who lack technical skills can use to and start their entrepreneurial journey.

We have compiled a list of the five best small business ideas that involve minimum to zero technical knowledge and you can start them in 2021:

  1. Interior Decoration

Many people in India want to decorate their homes in an elegant and sophisticated way. However, they do not know the drill and stay confused about where they should begin. If you have a knack for revamping homes and possess an ability to go into details, Interior Decoration can be your best bet.

Good interior decorators are either expensive or hard to find. You can begin on small scale and later can expand your business. There are certain online tools related to designing as well that do not require advanced knowledge of technology and can be easily learned.

  1. Franchise

Think of a franchise as a “plug & play” business that comes with an organized system and a business structure in its right place. If you do not want to take much risk, becoming a franchisee of a well-established brand is the ultimate money making ideas.

For a fee, you can receive a popular and fully established brand catering to a certain demographic area. It could be apparel, furniture, a café chain, a food chain, or an edtech startup-like Bada Business. To become a franchise partner is highly beneficial for someone new to the business world, and starting afresh.

  1. Online Tutoring

Do you have an upper hand in any subject? If yes, then you can start taking online classes. Whether you excel in music or have a solid grip on physics or chemical equations, with online classes you can generate a new source of revenue.

Today, almost everyone is using social media platforms like Facebook or Instagram, Google Meet, or Zoom meetings. You too can pursue your entrepreneurial dream by using one of these platforms to take classes. It is one of the best small business ideas that you can start with zero or minimum investment.

  1. Painting Business

A good piece of art can give meaning to this world. From living room to bedroom, workplace to the boardroom, a good painting can not only enhance the beauty of void space but can also fetch a great price. If you are blessed with creative instincts, you can start selling your masterpieces for a good price. However, you can also start exhibiting the work of other artists via painting exhibitions and earn good revenue.

  1. Kids Party Planner

Planning a birthday party for kids is not child`s play. Kids have free imagination and innocent concepts when it comes to their birthday parties. From fun activities to delicious food, there is a lot that needs to be taken care of. If you are good at managing parties and events, you can also become a kids` party planner.

To start one of the above-mentioned business ideas, you neither require a lot of investment nor you need to be technically sound. These money-making ideas need a solid business plan and never-ending determination and passion to pursue dreams.

It is also true that once you start a business, you will face many unknown challenges. However, fret not! With our ‘Problem Solving Courses’, you can find creative and practical solutions to your burning business problem.

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Business Startup Ideas Startup

5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!

5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!
5 Reasons Why Franchise Business In India Is A Golden Opportunity For Entrepreneurs & Solopreneurs!

2020 was a tough year. And so is 2021. Many businesses are forced to shut. Businesses that survived the wrath of 2020, couldn`t bear the disasters of 2021 and disappeared into the darkness of uncertainty and financial crisis.

Many companies had to take the difficult decision to lay off their employees while carrying the health concern for both their customers and families. What had the potential to be a great year quickly became another year of waiting for the worst to be over in India.

It’s no secret that the events have inflicted damage on the global economy. Many people are looking for new ventures to start on their own and a franchise business in India could be a golden opportunity for them.

According to a report published in Franchise India, “franchising in India has clocked the annual growth rate of 30% with market size of USD 7.2 billion. This makes India, the second-fastest-growing industry.”

If you are looking to start your own business, there are many franchise ideas for small towns and cities that are thriving even during an economic or pandemic crisis. Watch, Million Dollar Franchise Business During Covid 19, here:

Here are five reasons why you should consider franchising in 2021 and more years to come:

  1. Successful Franchise Business Creates Employment

Where many businesses had to shut down or reduce their workforce, many businesses like Bada Business continued to grow and were able to prosper, remain profitable, and even hired more workers. Many franchises of Bada Business had a stable and successful business system. With its premium quality content, services, and products, many franchises across the country witnessed a surge in their customers and continue to attract customers, even today.

  1. Franchise Business Provide Support & Structure

When you come up with a small business startup plan, you are on your own. From capital investment to sales & marketing, business strategies to business structure, you will have to figure out everything. On the other hand, when you take a franchise of an already established business, you are provided with a systematic approach, structure, and support system that is already successful. Franchise business in India is far less risky than a do-it-yourself endeavor.

  1. During a crisis, Franchisees are not Left Alone

As we said earlier, being a franchise partner of an already established and popular brand provides you with a solid team. They share effective business techniques and best practices to enable their franchise partner to tackle unexpected circumstances, which is way better than independent business owners who learn after spending years in the same business.

  1. Provides more opportunities to minimize Expenses

Purchasing inventory from a larger network helps the franchise partners to keep their expenses down. During a crisis of any kind, this also helps them to stay competitive. Franchise business partners also have an added advantage to stay upgraded and updated with the latest technology as the franchise brand provides them with new technology and software to help them stay ahead in the market.

  1. Provides name recognition

Taking a franchise of a well-established and popular brand comes with its perks. The topmost benefit is that even during the hard times a brand name has the upper hand and attracts customers automatically. As the customers already relate to a particular brand, their loyalty will bring them to your shop because of the brand value.

Any popular brand is known for its consistency, and quality, which results in a customer`s loyalty and confidence in the product or service. This simply means that you do not have to invest money in marketing and advertising, as customers already connect with the brand.

Owing to a business, be it a franchise business in India, or an independent business, demands a determined entrepreneurial spirit. Depending on the industry, each franchise business has different requirements. But in general, to run a successful business you need great leadership skills, strong organizational and communication skills, plus a willingness to understand a whole new world of business.

Many times, people who lack awareness regarding their career, also take help from a business motivational coach to understand the dynamics of business.

To know more about building a business from the scratch, you can take the ‘Entrepreneurship Course’.

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Business motivation Startup

Covid-Proof & Recession Proof Business Ideas To Start In 2021!

Covid-Proof & Recession Proof Business Ideas To Start In 2021!
Covid-Proof & Recession Proof Business Ideas To Start In 2021!

The year 2020 came with its own share of problems. And while we thought 2021 will bring some relief, it is needless to say that this year was nothing less than a nightmare. However, if there is one thing that we all must learn from living through pandemics and lockdowns, it is to understand that a lot can change in a year.

While many people lost their jobs, many others became entrepreneurs. In 2020 along, more than 15 startups joined the elite Unicorn Club.

The pandemic has turned the tables around. Many businesses also went downhill as the year progressed due to the lockdown restrictions and economic crisis. It forced the business world to come up with new solutions and startup plans for new business opportunities.

So even though we were stuck inside our homes, many businesses found a way to stay afloat with the ‘Hassle-Premium’ approach. The bigger hassle a product or a service resolve, the bigger premium a business receives.

With the recent events of 2021, many are not putting too much hope into the year ahead. However, contrary to the popular belief, if you have the passion and unique MSME startup business ideas, this could be a perfect year for starting your company.

If you do not have any ideas, worry not! You can discover 25 Business Ideas that you can start this year with low investment. You can also watch video on this:

We have hand-picked three brilliant covid-proof and recession-proof startup plans for a new business that you can start with low investment in 2021:

  1. Online Prasadam

Every adversity comes with an opportunity; all you need is an eye to spot it at the right time. India is a land of religious culture and tradition. With the lockdown imposed all across the country and the fear of the virus, many religious places in India are closed. People are unable to go to temples, let alone their pilgrim journey to Kedarnath or Badrinath.

However, this also offers a great opportunity to start a business of sending online prasadam. To start this business, you will need minimum manpower. You can set up a call center to offer customers the service of providing online prasadam.

As the customers cannot visit the holy places, they will be more than happy to make their offerings to God. You can charge these customers with a minimum amount and you can deliver them online prasadam after offering it to their respective deities. This will not only make them happy but also give them the inner strength to fight the uncertainties of the current situation.

  1. Office Furniture on Rent

The current COVID-19 pandemic has forced organizations to embrace the concept of work-from-home. Apart from the essential and front-line workers, everyone is working remotely. However, not everyone has a working setup at their homes.

Most people spend half of their time on their beds with their laptops, while others have become a couch-potato. This new normal work routine has given rise to neck and back pain.

One can start a new business by providing office furniture for rent. Where the furniture in many companies is getting mounted with dust and dirt, many employees are looking for an affordable office-home set up. So why not use this opportunity to start up a new business plan?

You can take furniture from the companies on rent and can provide it on rent to those who are looking for a temporary makeshift office set-up right at their homes. Find creative solutions to modern problems, and nobody can stop you from becoming a successful entrepreneur.

  1. Provide Online Tools for Schools

In this new era of learning, technology plays a key role in the process of teaching. If you have a technological background, this can be a brilliant MSME startup ideas. Due to the pandemic, all the colleges and schools are closed. Many small schools cannot afford the expensive setup and technology for online classes. You can develop an online educational tool that connects teachers and students, among many other things.

Not only schools, but you can also provide online learning tools to colleges and institutions as well. You can integrate many other features that will let the administration measure student performance, communication with parents, educational materials, and assessment tests.

Every crisis is an opportunity in disguise. Every breakdown comes with a breakthrough. Every hopeless end can give you endless hope. All you need is true determination, passion, and zeal to follow your dreams.

Every trend comes with numerous startup plans for new business ideas. If you already have an idea but are not sure where to start, then you can take online business training courses. You will a takeaway lot of key learning without which a business can never grow.

If you are an entrepreneur, but your business growth is stuck, you can take ‘Problem Solving Courses’ that cover multiple topics in detail and help you with your business challenges.

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Business motivation Business Startup Ideas Startup Webinar

How to host a successful webinar? Top 3 Impactful ways to Host a Webinar that your Audience will Love!

Webinars are dime a dozen. The webinars have flooded the internet over the past few years. And according to a report by Content Marketing Institute, “more than 60% of the digital marketers are currently using webinars as part of their marketing strategies.”

As successful webinars especially for startups are becoming one of the most effective and profitable ways of attracting potential customers, more marketers are beginning to take advantage of them.

Many of you will find it unbelievable. But do a quick Google search for the term “webinar” and you will be presented with more than thousands of results. You will feel like you have entered into a webinar jungle. But the key is to not get lost in the webinar jungle just yet.

There is a reason why the concept of the webinar is becoming increasingly successful and popular. And out of all, the primary one is- that they WORK!

However, there is a catch. A webinar becomes successful only if done correctly. And guess what, the road is far from easy!

Boring, bland, and beige- most of the webinars are just that. When was the last time you attend a webinar that was exciting, engaging, and informative- all at the same time?

A successful webinar can convert visitors and subscribers into real customers because they have already signed up for it and looking for exactly what you have promised to deliver. People love practical guidance because it helps them.

So if you are looking to host a successful webinar for your business startup, here are the top three most essential and effective ways to have one:

  1. Quality Content is Paramount

If you have decided to host a webinar, of course, you are interested in sales. After all, you are not shedding money for a bunch of free leads to watch your webinar for no reason. However, focusing too much on the end sales and not enough on content is one of the biggest mistakes that people make.

Content is imperative to make a webinar successful. Good quality content is imperative. And you cannot sacrifice with it. Do not ever compromise with the quality for the sake of quantity, speed, or a potential sale. It Never Works!

So how can you create engaging content without ever sacrificing the quality?

There are three components and three simple ways to do it. And to make it easier for you, we are revealing them all, right here.

a). Presentation– Does your webinar looks professional? Do you have a speedy internet connection? What is in the background behind you? Have you practiced sufficiently? Your users will judge your webinar on visual appeal.

Also, it is essential to remain mindful of your customers while creating content. If you are marketing to a less professional audience, less professional materials will resonate more with them.

b). Storytelling– Do you think you are an entertaining storyteller? Can you present your content clearly and concisely? If yes, then you are good to go! If you struggle in this area, you can also hire a ghostwriter or a copywriter to assist you in your webinar production.

c). Interaction- Last, but far away from the least is Interaction. Interact with your audience. Answer their questions. Resolve their queries. Provide feedback and your expertise, all in real-time.

Also, do not talk about your product until the very last of your presentation.  Provide great content first, and sell at the very end.

  1. TIMING is ESSENTIAL

Timing is everything! And when it comes to webinars, it is crucial in a couple of ways.

Firstly, decide when you want to host your webinar. Pick a time that will be convenient for you as well as your audience. Secondly, do not start promoting or advertising your webinar a day before. Start advertising about it at least a month before. Also doing a countdown on your webinar is recommended.

Lastly, decide on the length of the webinar. What should be the duration of your webinar? As your audience is busy, you will be taking a chunk of their precious time. Respect it. And try to keep your webinar for 30-60 minutes.

  1. PREPARATION

Prepare, prepare, prepare as this is the most important key to host a successful webinar for startups. This is not the place to miss it.

Pick an appealing and compelling headline. Shoot a short video, reel, or write a short blog to tell people what they can gain and learn in your webinar and, how that knowledge will add value to their life.

Then start advertising it on all your social media channels. Always ensure that the webinar is free and/or it’s a limited-time opportunity. If this is the first time you are hosting a webinar then practice your presentation skills.

Your speech should sound casual, conversational, and natural. Practice it, until you get it right. Do not hesitate to ask for help. You can also take a professional`s help in nailing the webinar.

With the above-mentioned tips, your webinar will be a hit! Have any of your tips to add? We would love to hear them.

If you want to learn how to host a successful webinar for your business startup, you can take our ‘Problem Solving Courses’, where every business challenge has been provided with practical and easy solutions.

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Startup

Startup India Seed Fund Scheme To Support Startups and Domestic Entrepreneurs; Here’s How the Scheme Would Help Businesses

startup ipo india

New Delhi, April 20: Startup India seed fund scheme would support domestic entrepreneurs and their business ideas that often cannot take off due to the absence of critical capital at an early stage, Commerce and Industry Minister Piyush Goyal on Monday said. The Startup India seed fund scheme was announced by Prime Minister Narendra Modi in January to support startups and help budding entrepreneurs pursue innovative ideas. The Minister said that good ideas often get bought out by international venture capitalists at throwaway prices.

While launching the scheme, Goyal said that the idea behind the scheme is to ensure adequate availability of funds, particularly to startups with good ideas in different fields. “I do hope that this scheme will support our domestic entrepreneurs and their business ideas that often cannot take off due to the absence of critical capital at an early stage,” Goyal added.

The scheme will be implemented from April 1, 2021. The Rs 945 crore corpus will be divided over the next four years for providing seed funding to eligible startups through eligible incubators across India.

Here’s how the Startup India seed fund scheme would benefit the startups:

  1. The scheme will secure seed funding, inspire innovation, support transformative ideas, and facilitate implementation of those ideas.
  2. Smaller towns are often deprived of adequate funding and this scheme will create a robust startup ecosystem in Tier 2 and Tier 3 regions of India.
  3. The government has constituted an Experts Advisory Committee(EAC) which will be responsible for the overall execution and monitoring of the scheme.
  4. Over 7,500 new startups are incorporated every year and it is essential to provide seed funding to startups with innovative ideas to conduct their ”Proof of Concept”.
  5. The scheme is being launched by DPIIT (Department for Promotion of Industry and Internal Trade) to support this early-stage startup funding.
  6. It would provide financial assistance to startups for Proof of Concept, prototype development, product trials, market entry and commercialization. The scheme aims to support an estimated 3,600 entrepreneurs through 300 incubators.

Reports inform that the online portal created by DPIIT for the scheme will allow incubators to apply for funds under it. Also, grants of up to Rs 5 crore shall be provided to the eligible incubators selected by the EAC. The selected incubators would provide grants of up to Rs 20 lakh for validation of Proof of Concept, or prototype development, or product trials to startups. According to eports, an investments of up to Rs 50 lakh will be provided to the startups for market entry, commercialization, or scaling up through convertible debentures or debt-linked instruments.

 

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Marketing Sales Startup Strategy

5 Reasons why Content Marketing is Crucial to your business!

‘Content is King’-we all have been hearing this since the evolution of digital marketing. But, as the coronavirus pandemic continues to ravage the world`s economy and countries, this phrase seems to fit the bill like never before- especially for the entrepreneurs who rely on content marketing campaigns to attract more audience and get the word out about their business.

We live in an era where the audiences are tech-savvy enough to recognize the reliability and ignore the noise from the traditional advertising methods.

According to a Mckinsey report, India`s newly digitizing sectors have the potential to create a whopping-sized economic value by 2025. From $130 billion to $170 billion in financial services, including digital payments; $50 billion to $65 billion in agriculture; $25 billion to $35 billion each in retail and e-commerce, logistics, and transportation; and $10 billion in energy and healthcare, the trend of businesses going digital is going to stay.

Considering how smart and discerning audiences have become, businesses are making constant efforts to reach out to potential customers with content that is more valuable, reliable, and consistent.

This era belongs to the quality content and the rule for businesses. It is not an exception but has become a necessity as it allows businesses to produce and deliver the information to the audiences.

Despite the positive trend, some businesses are not so keen to focus on content marketing because they see it as an unnecessary expense. In reality, content marketing is crucial to your business because of the following reasons:

1. Helps to Win your Audience`s Trust

Can you win your audience`s trust by merely advertising your products? Not really! Your customer will begin to trust you only after you provide content that is reliable and valuable. Nobody is interested to know how many technical features smartphones have in them. People are keen to know how that one phone can make their life simpler.

Similarly, by engaging your customers and providing solutions to their immediate problems through your content, you are building a relationship with them.

Focus on the quality of your content, and you will improve the reputation of your brand gradually. This will eventually foster your customer`s loyalty to it, and that is always good for your business.

2. Makes Audiences come back for more

An interesting fact or story told excitingly entices the reader and makes them come back for more, repeatedly. Be it your website, social media pages, or any other digital media platform, brilliant content always helps! Providing your audiences with quality, engaging, and informative content can give your potential customers a positive experience.

This positive experience can reinforce their perception of your brand and they will keep coming back to consume more of your content.

3. Helps to build a brand authority

Publishing quality content showcases your expertise in your field. Whether you are writing an article, blog posts, infographics, podcasts, or any other type of content to give your audiences solutions to their problems, you are positioning yourself as an expert worth their attention.

Audiences tend to remember the brand and businesses that give them the information they desired. Once your authority is established online, higher rankings on search engines for your website will likely follow.

4. Helps to generate leads

One of the primary goals for any business is to generate revenue. Revenue comes from sales. And sales are possible only with quality leads. An effective content marketing strategy helps to generate useful information for free.

With the help of content marketing, people will be able to find you and your products easily. You can place catchy taglines, titles, and calls-to-action (CTAs) that will help get people to give your business the much-needed leads. This will bring potential customers to your website and will result in leads and more sales.

5. Boosts Conversions

When all is said and done, we come down to conversions. To run a business successfully, it is essential to make money. This becomes only possible with conversions.

Today, customers are fed up with all the ads that businesses are trying to feed the social media platforms every second. Hence, traditional commercials will not get you the desired results for your business.

Content Marketing on the other hand can help you inform your customers with useful information that will attract them and build their trust over time. Once that trust is established between you and your customer, it will be easier for your audience to make a purchasing decision.

Content marketing is an integral part of your Digital Marketing. Hence, it is very essential to plan out an effective strategy and consider whatever you spend on it as an investment that will bring fruitful results.

You can also learn how to grow your business with problem-solving courses to attract more customers. These courses come with more than 300+ templates that can help each one of you to take your business a notch higher. Want to know more about these courses? Click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

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E-Commerce Marketing Sales Startup

Lead Generation Tips: 3 Proven Strategies that will grow your leads, Certainly!

If there is one thing that can make or mar your business, it is – leads. Without leads, your business will gradually and then eventually fail. Certainly, organizations have multiple goals, but a large percentage of organizational goals are focused on lead generation.

How you define the term ‘conversion’ is your call. But regardless of its definition, on average and across every industry, the lead conversion rates are alarming. Data provided by Statista showed that the e-commerce sales conversion rates in the first quarter of 2018 were as low as 1.79% for website visits on mobile phones.

Leads are those qualified prospects who can become customers and the ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and to boost their conversion rate.

But often, these channels do not yield the desired results. If you have spent a lot of time creating content to generate the right leads, but are still not getting any results, then do not get disheartened, as you are not alone.

According to HubSpot`s statistics, 54% more leads are generated inbound tactics as compared to traditional paid marketing.

So what could be the starting point of understanding and discovering the assured path that will lead you to success? Perhaps, understanding your customer! What does your potential customer want? Once you have a clear and crisp answer and can tie it up to a high-converting landing page, you will generate leads, guaranteed.

Another factor that you must focus on is to give priority to creating the right content. Once you have a committed mindset and approach, you can implement these 5 lead generation tips to boost your leads faster:

1. Review your Homepage

As lead generation starts from home, reviewing your website homepage is a brilliant idea. Most marketers receive visitors on their homepage. And since, the homepage receives a large amount of traffic, would not it be a good idea to review and adjust your homepage?

Adding a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

2. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can brilliantly in your favor. A webinar is a low-cost way to get your message directly across your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

3. Separate your Lead Generation Team from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headline, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is the process of stimulating and capturing the interest of the audience in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned more with the business with the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Real satisfaction comes from the things you learn in the process of applying these proven lead generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Everything about Entrepreneurship course, you can gain in-depth knowledge of sales. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

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Startup

Amazon India Rolls Out ‘Mentor Connect’ Programme for Startups; Here’s How It Will Boost the Startup Ecosystem in the Country

startup ipo india

Bengaluru, April 15: In a bid to help the startup ecosystem in India, Amazon India has rolled out its ‘Mentor Connect’ programme for thousands of startups and emerging brands. The programme has been introduced ahead of the company’s flagship event ‘Smbhav’. The Amazon Mentor Connect programme is aimed at accelerating the growth of start-ups and emerging brands owners enrolled in the “Amazon Launchpad” programme. Amazon Launchpad showcases differentiated products from startups and emerging brands to millions of Amazon customers. The second edition of “Amazon Smbhav” will be hosted from April 15-18.

Here’s how Amazon India’s ‘Mentor Connect’ programme would help the startups:

  1. Amazon’s ‘Mentor Connect’ programme will help startups gain exclusive access to guidance from venture capitalists, industry veterans and Amazon leaders through expert knowledge sharing sessions, networking events and one-on-one mentorship sessions.
  2. Mentors from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, and Tomorrow Capital have already signed up for this programme and are looking forward to contributing to the Indian startup growth story, Amazon said.
  3. Startups and emerging brands enrolled in the Amazon Launchpad programme can access guidance from these mentors through various ways.
  4. This includes one to one mentorship with chosen mentors over a 3-month period, ongoing networking opportunities with a wider pool of industry experts, or knowledge sharing sessions between these experts and other Launchpad brands.
  5. This offers entrepreneurs a platform to engage, learn and showcase their startups to the industry’s leading subject matter experts to help tackle strategic and functional challenges.
  6. Amazon said that the Mentor Connect programme will also be extended to the winners of the Amazon Smbhav Entrepreneurship challenge in the upcoming Amazon Smbhav summit.
  7. The winners will be the first cohort of startups to receive the benefits associated with the Amazon Mentor Connect programme.

Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India, said in a statement said that with Amazon Mentor Connect programme, the firm aims to create a support system to help startups unlock their potential. It would provide them with the right kind of mentoring that can help them scale their business, avoid blind spots, learn from experience of existing leaders, open new doors and help them unlock infinite possibilities for a Digital India.