Tag: Best Marketing Strategies

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Business motivation Strategy

5 Smart Tips For Happy Customer In Festive Season 2020

The festive season means holiday time. It’s that time of the year when families, friends, and relatives come together to spend joyous moments. This auspicious time means a good reason to shop and enjoy the time of the year. All thanks to COVID-19, things will be a lot different.

COVID -19 has already taken seven months of the year and might take over our festive season too. To fight this, retailers, e-commerce, and different brands are trying to gear up in advance. Our country, which is a land of diverse cultures, has plenty of scope in playing with themes in each festival.

Therefore, it’s now time to create your plan and start building festive marketing ideas to please your customer.

Make Customer Experience Delightful

The festive season stands for a joyful time of year, and in a year like 2020, everyone needs a dose of happiness. The brands, easing out customer stress by providing a great experience. You can accomplish by giving great offers and deals.

Hence, plan your strategy around customers’ benefits and experience. Thus, when you create a piece of content for the festive season, ask yourself how it will benefit and help your customer.

Express Gratitude Towards Customer

Every festive season your customers have n number of options to browse. An excellent strategy includes maintaining a customer-dedicated and loyal towards your brand by focusing on gratitude.

Being on top-of-mind of your customer, you need to show them how valuable they are for your brand. Thus, try to showcase gratitude to them by sending a thank you email or physical card that can drive them towards your brand.

Free Rewards

We all love gifts while buying for our loved one, while we still get drawn into the idea of buying something for ourselves. That’s why giving free rewards on the purchase is such compelling in the festal season.

By this strategy, one can invite your customer to buy your product and come again to your brand to gain more rewards. These rewards can be in the shape of gifts or make free shipping. Highlight your deals and free promotions in the festal season.

Reach Back to Your Customer

Its fact that all the customer comes to your website, but they leave the website without making any purchase. With a Remarketing ad campaign and retargeting through email marketing, you can reach them. If the user provides you with their email, this will remind the reader that their cart still has an item in it.

In Remarketing ad campaign focuses on the customer who visited your site. So, make sure you give proper attention to your website stability.

Look for Touching Shopper Emotions

The festive season brings a mix of emotions, from excitement to nostalgia. A great marketing strategy makes sure to touch these emotions to bring customers near to your brand.

Therefore, make sure you have this factor include in your marketing plan.

With some planning and using good research, you can develop a great festive marketing strategy to touch your customer and your seasonal sale upward. By offering a personalized touch in your marketing plan, you can make your brand stand out in this festive season

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Marketing

Easy And Useful Tips For Festive Marketing Campaign

This pandemic has changed the aspect of the festive season feel and has drastically changed the business possibilities for all businesses. And it’s visible how the brand owners have transformed its marketing strategies to achieve the sales target in this pandemic time. The change in this market strategy is for the only hope to bring back falling businesses into life again.

The festive season is here again! Everyone is thinking about how to shop for dear ones with the unrelenting fear of corona spread. Therefore, if you want to plan to grab this golden opportunity to boost your sale and revenue, it’s time to start planning your festive marketing by following all the safety norms for your customers.

Due to the pandemic, a customer prefers online shopping for festivals. India is a land full of festivals like Navratri, Durga Puja, Diwali and this is the time of the year when officially festive shopping days begin. We bring you a few festive marketing ideas that can help you supercharge your sales.

Review Your Performance

When you go over your previous performance in terms of sale, you come across how successful or down it was. It is okay as every brand face ups and downs. More significant is what you learn from it and how you improve it this time.

Well, once you are over with analysis and reporting, you need to list down the points that concern your team. Your team directly connects your brand with your customer. Think out what skills and training are needed to optimize the productivity of your employees. 

Website Personalization

Personalization is not personalizing the name only but also about providing relevant content to the users. During this festive season, build eye-catching and relevant content. The web site landing page is the first a user sees and entices new or existing clients.

For this, you can plan a festive theme landing page for the festive season. The following step after designing a website, you should focus on the content which is related to the festivals, the more personalized content more traffic from the organic crowd. And most importantly, don’t forget to fix the website mobile-friendly website, so that it’s easy for the user to access.

Use Custom Hashtags

Hashtags are trending and popular in almost all channels. It makes it a lot easier to get to your user. By many digital marketers, hashtags are a successful tactic for gaining. For spreading awareness or taking off a campaign for creating some buzz and make it trending.

When you are working on designing and content for social media marketing, then takes time to research and making custom hashtags for your festive season. There many examples where hashtags turn out to be the reason for the success of the effort.

Make Social and Ads Marketing Plan

Creating personalized marketing helps you to establish a relationship with your audience. Festive seasons mean great deals and offer throughout the time online or offline market. And social media is a smart choice and platform for this start of business growth.

Therefore, planning, social media calendar, and ad structure before this festive season will help you to streamline your work in the time of the festal season. It will assist you to increase the sales and relationship between your brand and customer.

Let this festive season be the reason for a great deal of happiness and success for the brand and your customer. When you act towards making a strong relationship with your new or existing client, then you automatically increase the sale. These tips help you to personalize marketing strategies.

 

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Startup Strategy

Right Marketing Strategies And Tips For Attracting Franchises

Franchise business is one of the great opportunities, which has profited scope and its trending as well. There’s only one risk associated with this business if you can find the right franchise partner.

Whenever we talk about procuring new customers, we have a lot of experts around us, but finding the right partner for a franchise is a difficult task. Having a suitably qualified partner who can operate your franchise can be a definite challenge. Looking for the same minded person who can showcase your brand as you want is tough, but not impossible.

Therefore, we have some tips with which you will be on the right path to find a franchise partner.

Brand Positioning of Your Brand As An Expert

Creating your brand as an expert in the marketplace is far different from creating brand awareness. As a brand owner, your foremost focus should be on enhancing industry knowledge as a resource for the others. For this, you need to make efforts to join the webinar, round tables as often as possible.

You need to ensure on stand out and provide more to your target audience than your competitors. Therefore, you need to be honest, clear, and consistent. It will help you to build trust and establish as an expert in the marketplace.

Be Appealing to Franchises

Never let down your franchise partner by putting the right scalable systems to support. Treat your partner as equal, let them be privy to the inner working of the company, and offer them support programs with good communication to keep them engaged with your brand.

Building Strong Communication

For building strong communication with franchises, you can leverage your social media network and digital communication platforms. By providing all kinds of information to them can help you attract and convert prospective franchises into new partners.

When you provide support and solve the queries by current partners through social media channels, it will showcase your strong communication skills to your new partners.

Building Strong Online Presence

Just finding the right franchise partner should not be the only goal of yours. It doesn’t refer to simple branding and corporate messaging, but also building a strong story for your brand. Your aim should be to share your philosophy, ethics, and your vision behind the brand.

The best idea to support creating a separate web page on the current website to share or talk about the franchise partner. It can have all the details for signing up a new partner to the testimonials of the existing one.

Creating a Strong Marketing Strategy

Building a strong marketing strategy can be beneficial to acquiring a new franchise and doing the happy existing one. A strong brand name with efficient advertising and strategy is what is required at difficult times like COVID-19. Include SEO, organic search optimization in your marketing plan.

Finding the right franchise partner can excel in your business growth. For that, you need to work on the correct tips for marketing strategies to attract franchises on board.

 

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Marketing

Top Trends To Remember Before Planning Digital Marketing Strategy

With the ongoing pandemic, the situation has changed the business operation. Social distancing, lockdown, and restricted movement have given a sudden shift towards digital platforms. Now the use of digital marketing has increased by 10x in the past few months. Now old and new business owners understood the significance of the digital platform and started adapting to this new normal for better growth.

This digitization is bringing a revolution in terms of marketing strategies and communication with the target audience. Therefore, it’s time to adapt and enabled new methods with tools for marketing strategies. Today, most brands are working on reassessing and evaluating their marketing strategies by adopting fresh trends.

Here are a few of the trends that have arisen in the industry:

Referral Marketing

With the changing time, the customer also has changed in perspective towards the brand trust, now they are not driven only by flashy ads. They are more inclined towards deciding on the base of users’ experience previously. Many eCommerce sites like Myntra, e-grocery, Ed-tech sites give an existing user opportunity to referral code for inviting new customers and earn rewards.

That helps you in getting the customer interest of both new and old customers.

Campaigns Led by Influencers

The influencer market has peeked the market to heights. Now brands prefer influencer over celebrities as a customer feel more connected to them rather than celebrities. Therefore, there is a shift to do indirect marketing trends on social media through these influencers.

That leads not to connect existing customers, but attract new ones as these influencers have their huge customer base of own.

Don’t Bind Your Brand With Language

Now brands have set about using regional language to build a connection with customers. This aspect helps in demonstrating a more intimate relationship with the customer, and now brands are creating their interface in the local native language. It is giving an opening to a new potential for brands and customers for more dependable services and feedback.

Focus on Building Interesting Content

As said and proved, that content is the king. The content can build your brand image positively and negatively. Therefore, using the right content plays a major role in building the value of your brand in customer minds.

Now creating creative content, you need the help of an expert team. Therefore, brands are hiring teams with a creative bend of mind. Now brands driving all the best ideas possible to attract existing customers as well as a new one by plain text to animation.

So, as you can see, things are moving fast in digital marketing So as you have noticed, things are changing at a fast pace in the digital marketing world. Still, content is king, and building a connection with the customer is important. It is no time for a brand to stand still, time to rethink your business strategy to attract customers. Hope these trends help you to reach out to your customer and benefit you in business growth.

 

 

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Marketing

3 Easy Marketing Tips for Startups in 2020

मार्केटिंग
मार्केटिंग

What is marketing? Why do we need to do marketing?  These are a few common questions we ask us when we embark on the new business.  Getting your new startup off the ground is all marketing it to your target consumer and gaining a place among them. We need marketing to produce your brand visible among your consumers. Every product, service, and everything needs an equal amount of marketing.

When you initiate a new startup, it is a challenging task, and for sure one of the biggest challenges in starting to build your brand awareness and chose the right marketing for the product.

In such a situation, we are here with some quick tips for you to help you to do the correct marketing of your company.

Online Adverts

Online marketing is the simplest and popular investment.  It guides you to target a certain web demographic and target audience. There are three big online advertisers like Google, Facebook, and Amazon who give you a clear understanding of your customer.

Online ads are growing rapidly with changing times. This will facilitate you to expand your business on a large scale, and it’s easy to handle with the help of tools. It gives multiple opportunities for both minor and large to enhance marketing. So, start adding online advertising in your strategy to boost your presence.

SEO Strategies

SEO strategies are the most familiar and beneficial strategy for your business. It will help you to improve your ranking in search engine results. Today one of the most potential marketing strategies which creates a vast impact on your company goals.

When you desire to focus on attracting user who is actively searching for information about your industry or product-related information, this is a lot more efficient in reaching your target audience. Additionally, this permits you to reach your audience while they are already looking for the information.

Virality

These days, many startups are owned by a young entrepreneur who is digital-savvy people. If you are one of them, then this strategy is made like this good marketing strategy for you. Here you need to create some content that encourages your consumer to share and promote your brand. Now many brands collaborate with influencers to promote themselves.

If you want to move ahead with this marketing strategy, then started working on creative concepts and bounce up your ideas off. It can be in terms of the giveaway, contest as virality gives your brand a huge marketing boost with little investment.

When you plan to build up your brand, remember to keep marketing as one of the most important aspects. There is no requirement of spending tens of thousands of money in the beginning.  Well planned and observed marketing strategy can help you to build your brand reorganization among the target audience. Three major marketing strategies to start with is mentioned in the article. These strategies will help you grow your brand and reach out to your audience easily with less investment.

 

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Marketing

Maximizing Marketing Effectiveness With a Small Team

Generating revenues is the main objective of every business. Revenues will come with continuous sales of goods or services. It’s no easy feat to continuously generate great revenues in this competitive business environment. Here marketing and promotion play an important role for a company. An effective marketing strategy can help one achieve a competitive advantage and connect with the consumer.

Here are some of the Best Marketing Strategies which every business should follow, and can be executed with a small team: –

1. Finding the right TG (Target Group)
 

Every business needs to find the right audience. The effectiveness of marketing strategy can only be analyzed by the processes used to identify the right targeted audience. Target customers could be of a specific demography- age group, particular geography or having particular buying patterns. If one fails to identify the right TG then all these Best Marketing Strategies applied to the wrong target group will be of no use.

2. Positioning

After finding the right audience, the next important step is how to fit your product or service within the selected group of people. People should know how the offered product or service is better than the one offered by competitors. This will be done by creating uniqueness in your offering. It could be in the form of a unique design, attractive pricing, freebies, after-sales service, product warranty, etc. 

You position your product in a way that it creates a space for itself in the market full of competition.

3. Communication

One of the Most Effective Marketing Strategies is clear communication with the target audience. After you create a differentiation between the product or service offered by you amidst competition, communication of the offering becomes crucial at this stage. All the product USPs and specifics about the offering must be communicated to the target group clearly. No company would be able to penetrate the market without effective communication.

Detailed product specifics, Videos, social media, high-quality content are a few of the major tools of communication.

            

4. Channel

TV Commercials is the best channel of communication for an Effective Marketing Strategy. Though TV Commercials are one of the expensive options which every business cannot afford to go with. As per the budget, one could opt for a mix of different channels like print media, Radio, Banners, Social media, etc. For a small business owner, social media marketing can prove to be an effective and cost-efficient medium. However if a business wants to advertise on TV, then you can start your plan with Local TV or cable TV advertising and then according to budgets take it National.

Wrong channel selection can seriously damage the Best Marketing Strategy plan.

5. Customer engagement

To check the effectiveness of a marketing strategy, a customer engagement plan must be put in place. This step confirms that all the communication is being received by the target group. One can share email newsletters, discount coupons on subsequent orders, contests on social media or devise customer loyalty programmes. Engagement could be in the form of scratch cards, online quizzes, social media games, etc. Engagement activity is essential for keeping your customers busy and connected with new developments in your brand. 

6. Review

Now, it’s time for a business to evaluate the results of these Best Marketing Strategies with their marketing plan. The objectives of the marketing plan should be clearly discussed before you devise a plan- whether it is attaining reach, awareness, lead generation or direct sales for the company. If there is a major difference in the expectation from the Market Strategy and the results one has achieved, a review of the whole strategy will help in understanding the gaps. Corrective measures can be implemented as per requirement.

An Effective Marketing Strategy is based on 2 simple principles- Objective or the goal and the final outcome. If one is not clear what they want to achieve, even by implementing the Best Marketing Strategy, all activities planned would not yield the desired result.