Tag: New Year

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Business motivation

Top 3 New year Business Ideas to Start in 2021!

business ideas 2021

Planning to start your own business in 2021? New Year is the best time to transform your idea into a beautiful reality. However, it is essential to take the new normal into account.

 

There are plenty of factors that make New Year 2021 immensely special due to the challenging times that we have faced this year. The world prayed for the current situation to get better, and the countdown to New year brings a ray of hope and happiness to brighten up our lives.

 

Most of the people take a break from their monotonous routine to celebrate it with their family. However, this time also offers several opportunities to start your own business. If you can create an exceptional experience with customers, we have a list of creative holiday business ideas for you.

 

Check out these small business ideas that you can start with a little spin to make money during this holiday season:

  1. Virtual Party Planner- Considering the current scenario, most people will avoid traveling due to the Covid-19 pandemic. Become a virtual party planner and help families by suggesting fun ways to plan and coordinate amazing get-togethers on video calls. Let your imagination go wild and come out with exciting games that can be played remotely.

 

  1. Designer Crafts & Gifts Baskets- If you enjoy making someone`s day special, selling your personalized holiday gifts online can be a unique new year business idea. You can also focus on decorated gift baskets with different themes.

 

  1. Flower Decorator- Becoming a flower decorator is another great small business idea as people look for good quality flower arrangements. If you have the right skill, creative mindset, and adequate knowledge, it is the perfect time to start your own business.

 

Starting a business might seem daunting at first, but if you have a unique New Year business idea, then without wasting any further time, execute it with smart business strategies.

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Categories
MSME Sales Startup Strategy

4 Successful Tips to Run Discounts & Special Offers For Your Business Ahead of Christmas 2020 & New Year

Discounts, Special Offer
Discounts, Special Offer (Photo Credits: Pixabay)

Mumbai, December 24: 2020 was an extremely difficult year for most sectors due to the lockdown amid the coronavirus outbreak. However, towards the latter end of the year, green shoots of recovery were seen as the economy started to open up.

So far, the festivals have been lacklustre in India because of several other factors, including people not willing to spend on unnecessary things. However, the sentiment has picked up and there is a momentum in sales as we approach the year-end.

If you have an online business or a store, then you can offer some discounts to entice your customers for Christmas and New Year. However, promotions and discounts should be given in such a manner, so that they don’t eat up the profit margin and help you in increasing sales.

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Define your objective: 

Before you start any promotional offer, you should define the objective. What is the purpose of running this sales offer? Is it to get new customers or target the existing customers? Is it to increase sales or hook them to your brand. Be clear in your head with these answers.

Should have a fixed timeline:

Sales, discounts and any offers should be there for only a limited time period. The promotion of your brand should clearly mention the start time and the end time.

Market well:

If you are running a sale and your customers are not only aware of it, then the entire purpose fails. Therefore, make sure to advertise your promotional offers, incentives properly. Promote the news of your sales on social media. Spend money to run promotional campaigns and target audience based on your location and TG.

Track Your Results:

After any campaign, it is very important to track your results. This will help you to understand your customer behaviour, which segments are responding better to your campaigns or which type of campaigns are more effective. You need to study the results and this will help you to run your next campaign

We hope that these tips will come in handy for your business and you run successful marketing campaigns.

 

Categories
Startup

5 Effective Online Marketing Strategies For Your Bakery Business Ahead of Christmas 2020 & New Year 2021

Bakery
Bakery (Photo Credits: Twitter)

Mumbai, December 21: Christmas 2020 and New Year 2021 is just a few days down the line and the craving for cakes, and pastries are on the rise. If you are in the bakery business, this is the time, when you should focus on your marketing game.

Amid the coronavirus pandemic, like all the festivals, this year, Christmas and New Year is also expected to be a muted affair. However, this won’t stop people from ordering cakes online and having them at home with their loved ones.

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Here are a few effective marketing strategies which you can keep in mind to promote your bakery business.

    1. Make frequent updates on social media: With the help of platforms like Instagram and Facebook, you should frequently update your page with offers, promotional incentives or the menu which you will have for Christmas or ahead of New Year 2021.
    2. Upload good photos: Click good photos of the bakery items. They should be enticing enough for the people to order. Share special stories about the item which you are baking. Add a special note, reading which people may feel connected. Play on their emotion and ride on nostalgia by weaving exciting stories
    3. Share positive reviews of your clients: Share positive reviews by your clients. This will give faith to other customers who have been thinking or hesitating to order from your site.
    4. Make yourself reachable: If you have a shop, then make sure that the location and the how-to reach options are updated on social media pages or on Google. Reply immediately to customers having queries on social media. Update your number and be reachable.
    5. Run promotional offers: Make the customers feel special and loved. You can always run some promotional offers, without hurting your profit. For e.g. ‘Order 1 Kg cake and get 2 cake cakes free this Christmas’.

      We hope these marketing tips come in handy for your business ahead of Christmas 2020 and New Year.

 

Categories
Startup

Online Gift Business: Follow These 4 Steps If You Want to Boost Sales Ahead of Christmas & New Year 2020

Gift
Gift (Photo credits: Wikimedia Commons)

Mumbai, November 24: Online gifting business is one of the most profitable business options which you can open just ahead of Christmas and New Year 2020. This is such a category, where there will be demand 365 days and the sales will also peak as the festive season approaches. This is such a business, which doesn’t require a big investment.

However, thinking of the huge competition in this space, it is very important to take care of few factors in order to stay ahead in the race.  We have listed a few steps for you to follow if you wish to boost sales ahead of Christmas and New Year.

Stock Up with good products: Create a good website and stock up with essential products. The festive occasions should be properly highlighted and gifts around those specific days should be arranged for.

Marketing strategy: Once you have a good stock, it is important to market it so that customers will come to know about it. Be regular with social media marketing, update at least thrice a week. Whenever you add a new product, inform your customers about it. The website should also be updated with the latest products.

Product Delivery: Pay attention to product delivery. In today’s age and day, hire a good delivery partner who will ensure that your product will reach in the safe hands of the customers.

Customer Relation: Remember, you are in the servicing industry. The topmost priority should be to make the customers happy and leave a good impression on their mind. If customers have complaints, then address it and don’t sit over it. You should make them feel special and be humanely in your approach.

Customers are not only spending their money but also their time in buying your product. So it is your responsibility to see that they have a fruitful shopping experience. In today’s digital age, customers share their experience in a jiffy on social media, be it good or bad.