Category: Startup

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Startup

6 Steps To Perform Competitive Analysis For Your Startup Business

6 Steps To Perform Competitive Analysis For Your Startup Business
6 Steps To Perform Competitive Analysis For Your Startup Business

Summary: Looking to carve a niche in the market? Here is how to conduct a competitive analysis for your startup business.

Being a startup, it is difficult to make a mark in the business world where the competition is exceptionally high. However, conducting a competitive analysis helps you size up your competition by identifying its strategies, strengths, and weaknesses.

Conducting an analysis gives you an idea about your competitors and how receptive the market is to your products and services. To grow your startup business, it is essential to understand what works or does not work for your business.

Competitive analysis can help you learn from your competitors’ mistakes and discover trends you can implement into your practice. If you want a professional guide, you can also hire a business coach for your startup.

But as a new business, you must learn how to conduct a competitive analysis as it is an integral part of your startup process.

Want to learn how to do a competitive analysis? Here are six steps to do it successfully: 

Step 1- Identify Your Competitors

The first and foremost important step is to find your competitors. There are two types of competitors- Direct and Indirect.

Direct Competitor: A brand selling similar products or services to the same customer base as your business is your direct competitor.

Indirect Competitor: Your indirect competitor is a brand that sells a similar product but to a different customer base or sells other products to a similar customer base.

If you work closely with the best business coach for entrepreneurs, they can help you narrow down your competitors’ list.

To find these businesses, you can do a web search or use specific tools available on the internet. Find as many direct and indirect competitors as possible to understand who you are up against. 

Step 2- Analyze the Online Presence of Your Competitors

Today, everything is digital! From food to clothes, healthcare to travel, every brand is trying to build its online presence. So, once you have identified your competitors, assess their online presence by evaluating their websites, social media accounts, and how they are engaging with their audience.

Along with good digital marketing strategies at the forefront, an excellent opportunity to stand out is to have a website that offers an excellent user interface, robust design, and a solid plan to engage with your customers on social media.

Step 3- Check Online Reviews

Customer feedback can give an insight into the customer experience a company is providing. Hence, visit sites such as Google, Facebook, Twitter, Instagram, or any other platform where your competitor is present. Consider how it is replying to the customer’s queries and negative comments.

Whether it is a negative review or a positive review, you can understand a brand’s operation, where a negative review can help you know where these brands are lacking and how you can prevent similar situations. Positive feedback will help you identify what your competitor is doing right and how you can improve.

Step 4– Talk to Your Competitor’s Customers

As you read online reviews, please note people whom you would like to speak to and reach out. Talking with customers and understanding where they face challenges helps you understand why they had a bad experience. Make them believe that you will fulfill their unmet business needs. In the end, thank them for their time and offer a solution through your business. Hire a business coach for professional guidance for your business.

Step 5- Identify their Strengths & Weaknesses

Once you have accumulated all the essential information, compile it in one place and conduct a SWOT analysis. You can use this information to improve your own startup business and focus on the area that needs improvement.

Step 6- Use Research Tools

Conducting analysis is crucial to establishing your brand in the market; it can be incredibly tedious and time-consuming. Luckily, various tools available online can make the process easier and more efficient. You can use those tools to identify your competitors, track their content and analyze the results.

If you want to build strategies for your startup business, you should perform a competitive analysis by following the steps mentioned above. You can also consult with the best business coach in India– Dr Vivek Bindra. To know more, visit www.badabusiness.com.

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Startup

4 Ways a Business Coach Helps Startups Grow

4 Ways a Business Coach Helps Startups Grow
4 Ways a Business Coach Helps Startups Grow

Summary: With so many uncertainties present currently in the business world, it’s no wonder startups are working with business coaches to get prepared for uncertain challenges.

Every year the world gets strike with either a new virus or wars between countries that leave a dent in the business world. Many business owners are worried about the success of their ventures. They often ask themselves, “what’s next?”

Many entrepreneurs are okay with moderate success where the bills are getting paid, but few want to achieve more in their life than just mere settling. Hence, they employ a business coach to reach the heights of success.

Whether large or small, companies worldwide are working with the best corporate trainers to prepare for whatever might stand in the way. However, many small business owners often get confused about hiring a business coach. If you are one of them, here are four ways in which a good mentor can help you grow and bridge this gap:

1. Inspires to Achieve More

Once you become complacent; it is hard to grow. Getting comfortable in the current situation is the biggest killer of all dreams. A business coach motivates you to look beyond what you have and ensures that you spot all the opportunities to achieve more.

2. It helps to identify pitfalls.

Can you look at the top floor of the building while residing inside it? The answer is no. When we are too engrossed in handling daily activities related to business, we tend to lose focus. So, at the end of the year, take a hard look at your business performance and ask your mentor to analyze it. They will come out with a handful of suggestions that will help you improve.

3. It helps you Find Blind Spots.

Entrepreneurs face a range of issues that require a variety of answers. If you lack a clear goal and plan, you will be distracted and stunted. The most important thing you can do for yourself as an entrepreneur connects with a business coaching program. A coach can help you expand quickly and oversee your business’s growth.

4. Help You Think Out-of-the-Box

Anyone can develop unique ideas by using free online brainstorming softwares. Taking previously unknown personal values, beliefs and connecting them to your aspirations and intentions is the part we call “art.” Sometimes you need to approach the problem differently to see an existing connection. 

A business coach can help you to look at a certain situation from a different perspective. You will not find anyone else who is that dedicated to providing you with guidance. A great coach will keep every other thing and thoughts at bay. This allows them to pose questions without judgment that reveal deeply ingrained principles that might be overlooked otherwise.

Unlike the gossipers in your neighborhood or business, a coach’s job is to lead you toward your own goals by suspending judgment.

If you want to hire a business coach, you can consult Dr Vivek Bindra, the best corporate trainer and business coach in India.  

To know more, visit us at: https://www.badabusiness.com/

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Startup

4 Non-tech Startup Business Ideas For Entrepreneurs

4 Non-tech Startup Business Ideas For Entrepreneurs
4 Non-tech Startup Business Ideas For Entrepreneurs

Summary: Times have changed and so have the market! Find out what are non-tech startup ideas you can start in 2022.

In today`s era where everything involves technology, many non-technical people with innovative ideas often think that they can`t start their own business. However, in today`s era, there are many startup business ideas. Opportunities in today`s era, have widened its horizon to the sky and beyond.

While there are thousands of business ideas, only a few of them are profitable. So if you are looking to attain financial independence by starting your venture, here are four non-tech startup ideas you can use in 2022:

1. Insurance agents

With the ongoing pandemic situation in the world the insurance have become crucial. The area of precaution nowadays is not just limited to the medicinal part but has also introduced elements of safety via insurance to all levels.

From general insurance to term insurance to life insurance, the agency shows concern for you as well as your family members. Not just individuals, but corporates too provide insurance to their employees. You can become an insurance agent and can earn money on a commission basis. Becoming an insurance agent is one of the best non-tech startup ideas.

2. Travel Agency

Do you love traveling? Do you like planning itineraries for your trips and others? If yes, then you can become a great travel agent. In today`s world, people are busy with their hectic schedules. Hence, the only thing that they look for in today`s world is a unique travel experience.

So if you love going to offbeat places, you can start your travel agency. It is a great business in which technical skills are not required. Instead, you can earn a handsome package by just doing some research and exploring beautiful places across India or the globe.

3. Wedding Planner

The big fat Indian weddings are famous all across the globe because of their glamour, vibrancy, and decadent. An enormous amount of planning, coordination, and arrangements go behind the scenes to make weddings unforgettable. However, wedding planning and coordination can become a lucrative career as well. If you love planning, you can become a wedding planner. It is the best non-tech startup idea which is a highly profitable idea for you.

4. Fashion Boutique

Do you have an impeccable fashion sense? If yes, you can open a fashion boutique. Opening a boutique is one of the most ongoing and lucrative non-tech startup business ideas. If you have a sense of style and you can sense the market preferences to the point, this profession is perfect for you.

The above-mentioned non-tech startup ideas are perfect for those who want to start their venture but lack technical skills. These business ideas do not require any technical background and can be initiated easily with minimum investment.

To understand the nuances of business, you can take our business coaching program and learn from the experts.

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Startup

4 Advantages Of Hiring A Business Coach For Startups

4 Advantages Of Hiring A Business Coach For Startups
4 Advantages Of Hiring A Business Coach For Startups

Summary: Many small business owners often get skeptical about consulting a motivational coach. But very few know that finding the right business coach can increase your odds of success.

In today`s world just like startups, business coaches in India are increasing as fast as leaves growing on trees in the spring. Even in our network, we must have come across someone who is either a business motivational speaker or know someone who is working as one.

Many people are turning towards starting their own startup business. They have a business plan in place, have raised funds, and learned the dynamics of the business world. However, with the right guidance and support, they can surely accelerate the process. That`s where a business coach comes in.

According to a recent study by SCORE, “mentored businesses were 12% more likely to remain in business after one year and around 87% of small business owners who consult a business coach are likely to stay in business after one year as compared to 75% without a mentor.”

So if you are still scratching your head whether you should like to consult with a motivational speaker, here are highly beneficial results you can obtain by hiring a coach for your startup business:

1. Gives Goal Clarity

A great coach can help you identify your professional and personal goals. A good mentor can help you gain an understanding of various aspects of your life and can make a massive positive impact on your business and your life.

Working with a motivational coach for entrepreneurs can give you incredible insights into what you want to accomplish in your business and life.

2. Helps to Attain Balance Between Life & Business

Everyone has a personal and professional goal. But very few manage to meet them because it is quite difficult to stick to the plan until objectives are met.  If you have identified your goal, the next challenge that everyone faces is to accomplish it without sacrificing our health and personal life.

As an entrepreneur, the journey becomes more challenging as they have to juggle various roles in their personal as well as professional lives. A business coach can truly help you to focus on the essential steps and processes and filter out the rest of the noise to reach your objectives. He can also help you to define a path and pace that is apt for your business without compromising your personal life.

3. Finds Pitfalls & Guides to Overcome Them

A good business motivational speaker is part guide, cheerleader, and warden. He or she has the expertise to analyze and find pitfalls in your business model. He or she will always be there when you lose a sense of direction or feel stuck.

A mentor knows when to encourage you and cheer for you and when to hold you accountable to accomplish your goals. Their impartial view of business helps them to call you out and help you to break the old pattern that might keep you and your business stagnant.

4. Supports You

Having support and a team especially when you are starting something new is incredibly critical to the success of your business. Many entrepreneurs do not get the support of their families or friends. In this situation, a motivational coach for entrepreneurs can prove to be a great support system. With his years of experience and wisdom, he can provide a magical competitive advantage to small business owners.

Finding the right business coach or mentor can help you to grow and scale your startup from the scratch. Yes, you will have to put your best efforts in, but a mentor can help you that it is going in the right direction. Hiring a business motivational speaker will help you to bypass multiple dead ends while helping you to discover a clear path to success.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads.  You can hire the best business coach in India Dr. Vivek Bindra to get the guidance that your startup business needs.

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Startup

Top 3 Low Investment Small Startup Business Ideas

Top 3 Low Investment Small Startup Business Ideas
Top 3 Low Investment Small Startup Business Ideas

Startups are proving to be a lucrative opportunity among millennials who are passionate about starting their own business with low investment. Especially, when the past two years have been like a nightmare to the entire world.

Many people have lost their jobs and many businesses have shut down too. However, there have been so many new low investment business ideas that young entrepreneurs are trying and making profits.

If you have a great idea and are determined to make it work, you can start a business online or offline. From Steve Jobs to Mark Zuckerberg some of the most powerful business leaders once started their businesses from in a garage or a dorm room.

If you too are looking for some of the most amazing startup business ideas that need minimum investment, here is a list:

1. Online Bakery

During the imposed lockdown, many people discovered their love for cooking, especially baking. Once, I was reading an article written by Vir Sanghvi, where he mentioned how people have started baking their bread during the lockdown. Want to know what is more fascinating? These breads are as good as the loaves of bread that are produced by chefs from high-end restaurants.

So, if you too think that you are passionate about baking, you can start a bakery. As the online food business is one of the most popular and profitable businesses in India, bakeries are also enjoying their fair share of popularity.

The best thing about starting an online bakery is that it is a low investment business idea and can be started from your kitchen itself. All you need is an oven and ingredients. As cakes are a vital part of all the celebrations, you can expect orders in great numbers because people these days prefer to purchase homemade food. You can also share online recipes to increase engagement and customers online.

2. Dropshipping

Dropshipping is one of the most successful small businesses in India. It is a retail fulfillment method where you don`t need an inventory to open an online store. Hence, you need limited funds and can start a business with pretty much a low investment. Whenever a customer placed an order, the product is purchased from a third party and directly shipped to the customer.

As you do not need an inventory store, you can entirely focus on marketing tactics. However, make sure that the quality of your product is excellent. As your store`s trustworthiness will entirely depend on the quality of the products that you will offer.

3. Handcrafted Products

Another brilliant low investment business idea is to sell handcrafted products. If you want to start a business that not only benefits you but also opens the doors to the local artisans, you can try selling products that are crafted by the expert hands of local Indian artisans.

From candles to soaps, pottery to DIY décor items, there are lots of choices, to begin with. You can connect with local craftsmen and create unique and customized products to make your customers fall in love with them. This will not only promote the Indian arts and craftsmanship but will also help local artists to earn a decent amount of earning that they truly deserve.

Apart from these three ideas, there are lots of other ideas that can help you to start your own business. Many successful businesses in India once started on a small scale. With true determination and passion, you can begin your entrepreneurial journey.

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Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup
3 Mistakes To Avoid While Picking A Business Name For Your Startup

Summary: Choosing a name for your startup business might seem like an easy task. However, the reality is quite contrasting which leads to multiple mistakes.

What`s in a name? A lot! Especially, when you are planning to come up with your startup in the market. Choosing your startup business`s name is one of the most important decisions that you will ever make, as it sets the tone for all your future branding initiatives.

Your business name creates the first impression with potential investors and customers and plays a crucial role in the business world. Hence, it is a decision that every entrepreneur should not take lightly. Once you decide on a name for your business, it can`t be changed easily post your legal paperwork. However, it is much easier to choose the correct name from the get-go.

Here are three top mistakes entrepreneurs make while naming their business and how to avoid those errors:

1. Picking a Difficult Name

Whether it is difficult to pronounce or write, picking a fancy name for your business is something that entrepreneurs should avoid. A tricky name is not only hard to remember for you, but also your consumers. Difficult metaphors, your customers won`t understand without explanation. And hence, it should be avoided.

If you want you can make a brand new word for your business name. Select carefully, and be ready to spend more time on advertising.

2. Selecting an Unavailable Name

Many entrepreneurs pick a business name only to find that the name is unavailable in the very end. To avoid disappointment and trademark issues related to your preferred choice of name, you can check the availability of the name online on a government`s website. Keep the availability of the related domain names as well while shortlisting the name for your small startup business.

3. Choosing a Name that is Too Simple

Sometimes to keep a general name for the public to remember, entrepreneurs often go for a very local business name. Avoid it at all costs. While picking a local name can help to boost your search ratings and generate leads, it can exclude potential customers who assume your business doesn’t apply to them.

When choosing a domain name for your business, always pick “.com” rather than alternatives such as .net, .org, .biz, or other domain extensions. If you are thinking about the reason behind it then customers tend to associate a business website with the “.com” domain with a more established business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily with our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

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3 Ways Business Coach Can Help Your Startup To Succeed

3 Ways Business Coach Can Help Your Startup To Succeed
3 Ways Business Coach Can Help Your Startup To Succeed

To make a startup business a successful one in a short time, as much as a great leader, a good business model, and a good team- the best business coach is also needed. A business coach with good experience gives good direction to the business. With his clear understanding and sharp vision, he also works to give better leadership to the team along with the leader.

But many entrepreneurs often wonder if it is the only reason for which they need a business coach? So, in today’s article, we talk about why an entrepreneur needs a business coach and what are the main things that a great business coach can bring to any startup business or even a large organization.

1. Goal Identification and Clarity

Entrepreneurs may know many nuances of business, but every entrepreneur needs a guide to identify his or her professional goals for a clear vision. The best business coach in India can help you in clearly defining your goals. A corporate trainer is a person who plays a unique role in identifying your goal and bringing clarity to it. An entrepreneur needs to be focused and clear towards his goal, his concentration and clarity only enable him to overcome the difficulties in business.

Despite having a good business model, if an entrepreneur lacks clarity of his goals then he cannot make that business model successful. A business coach helps you to start the business by bringing minute details related to your business model to your notice. This helps you to build a great business model for your startup venture.

2. Your Business Gets Expert Advice

Not every entrepreneur needs to have the efficiency of the business. If you are an entrepreneur, you don’t need to be an expert in every field. Many times, due to a lack of correct information on any subject, wrong decisions are taken in the business, which can directly affect your business. But if you have a business coach then you can remove whatever chances you have of making wrong decisions that can ruin your business. A business Trainer in India is no less than a technician for your business. You should have expert support. If your business is in the initial stage, then having a business coach can help you climb the ladder of success. If the mistakes of the beginning take a toll on your business, then it becomes a little difficult for you to run the business smoothly. That is why the expertise of a business coach is very important in your starting business.

3. Business Coach can Help You Achieve Goals

A business can only be successful when every member of your team along with you should are very much aware with your business goals. The business coach first understands your business goals and then tells you the techniques to achieve them easily. It works to improve your business planning by catching those weak links, which can harm your business in the future. The methods and strategies suggested by Business Coach add life to your business and also work to connect your clients, employees, and business partners with your business for the long term.

Only a good team takes the business forward and a great leader takes the team forward. A business coach inculcates those leadership qualities which are needed in a good leader and entrepreneur.

Many such startup businesses in India started and closed after some time due to a lack of good strategies, expertise, and guidance. But there are some other businesses as well, which have emerged as examples in the industry. They have set the benchmarks with their success milestone. With the help of the best business motivational speaker in India, you too can make your business successful.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

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These 3 Fundraising Techniques Can Help Your Startup To Succeed

These 3 Fundraising Techniques Can Help Your Startup To Succeed
These 3 Fundraising Techniques Can Help Your Startup To Succeed

Summary: Don`t have savings or investors who could invest in your small startup business idea? Take a deep breath and don’t give up on your dreams just yet. This article will tell you simple fundraising techniques for your business.

According to a report by Fundable, around 57% of startups take out loans, and 38% are launched with support from family and friends` money.  But if you don`t have either of them, you should not give up on the business launch.

In 2021 the global funding rose by 157% according to data by CB Insights. One of the major reasons is that nowadays startups have entered the market at huge value, which gives high returns to their investors. Also, more and more people are ditching the traditional methods of raising money. As a result, many nontraditional early-stage funders are flourishing: mutual funds, hedge funds, and private equity firms.

But when you are a newbie attracting funds could feel like a major task. It`s hard to get into an investor`s sight. Even with the most convincing pitch, you might fail to get the investment.

So here are three essential steps that as a startup you must take to build awareness and increase the chances of raising around.

1. Establish Yourself

Imagine you have crafted a great mail and it gets the attention of a potential investor. The first thing that she does is Google you. But, finds nothing on the internet! So now what do you think her response would be?  As long as your name is not loud enough to be well known in the industry, your emails will probably have a low response rate. And this could also affect the pitch conversion.

To get the attention of the right investor, you must establish yourself as a specialist who understands the market. You can use the power of content to prove that you know the burning problems of the consumers are, and focus on the benefits of your products. You can utilize the PR activities with blogging, guest posting, YouTube videos, podcasts appearances, or even LinkedIn blogging.

You can also consult with the business motivational coach to take expert guidance on the right way to do it. You can start with five different publications and a few videos initially.

2. Do Your Homework on Potential Investors

Abraham Lincoln is often quoted for having said, “If I had eight hours to chop down a tree, I’d spend six sharpening my ax.” It simply means that you must do your homework to get the desired results. In the business world, it means doing research not only on your target market but also about your potential investors. Each angel investor and venture capital fund investor has its specialized area, stages of investment, or even more specific metrics.

Look for investors who have invested in your niche and research everything that you can find about them. You can follow them on professional websites. Find blog insights; follow public announcements and information on the websites. You can also seek social media publications from investment managers. You can then put everything in one place to create a nice contact database. You can use this database for more accurate targeting in the future. If you want to expand your network base, you can consult the best business coach who can help you with building a database.

3. Use Content Marketing & Targeting

If you have utilized the publications and media appearance, you can place the links to your resources and move on to the marketing part. Set up targeting publication advertising, so that potential investors from your contact base can discover it.

Now, the best thing to get the attention is to continuously work on the product, improve customer experience, and update it to make continuous improvements. It will help you to raise funds for your startup business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

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How To Automate Business Processes & Why Is It Crucial For Startups?

How To Automate Business Processes & Why Is It Crucial For Startups?
How To Automate Business Processes & Why Is It Crucial For Startups?

If you have a small startup business with 3 or 4 employees then the automation of business processes is a low priority. But if your business has more than 10 employees, then your company needs to consider a few must-have processes and take a hard look at which business processes can be automated.

Why every startup business needs a process?

When a business is small, there is less possibility of making mistakes. But when you think about scaling, some of the tasks that are repetitive and are done manually they need to be automated. Automation can improve efficiency. Business automation of a few processes can also reduce errors that come with business expansion. If you are confused, you can also take help from the best business coach in India Dr. Vivek Bindra to understand the concept in detail.

So what are some strategic ways to automate business processes? And which processes should be automated first? Well, we are going to answer all your queries.

But first things first!

What is business processes management and why your startup needs it?

Processes are the heart and soul of a successful business. Business process management is how you effectively manage all the processes. It impacts multiple teams and employees as all the activities in your company happen as processes. When you start taking processes seriously, a BPM becomes a tool that can help you achieve your business goals.

Business process management is a practice of managing all business processes that help to achieve an outcome. It is an ongoing activity that helps to identify key areas that need improvement.

Business process management works in multiple forms. Though some processes can be completely automated, others need human input for making decisions. Here are three types of business process management that every organization must have:

1. Human-centric BPM

As the name defines, this type of business process involves human inputs. The decisions are made by humans and most of the heavy task is performed by humans. The scope of the business automation process is limited here.

To help employees understand and manage the process easier, it offers a visual interface too. Since this process impacts employees directly, this process needs more attention as compared to others.

2. Document-centric BPM

A document-centric business process is built on the foundation of a particular document. The main agenda is to send the multiple approvers who are involved in the process and get it approved. The document-centric BPM helps to reduce the need for emailing documents back and forth and increases efficiency.

3. Integration-centric BPM

The integration-centric business process management is centered on the integration of different software systems. Its main focus is on creating a smooth flow of data between the networks and software tools.

Now, when you are well aware of business process management, which processes should be automated first? Here are 3 ways in which you can automate critical processes in your business:

a). Find Functional Areas of Operations- Though it may sound tempting to replace roles with artificial intelligence to save cost, that is not how automation works. Human intervention will remain imperative. So, identify functional areas in your business that may have opportunities for improvement. This may include accounts payable, sales teams, inventory management, customer service, and other areas of business operations. You can also get the guidance from an expert or the best business coach in India to help you find areas that needs to be automated.

b). Create Standard Operating Procedures- SOPs as popularly known is a document that explains the exact steps to carry out a certain task and complete the responsibilities within a role. And many business coaches advice to create SOPs by employees for their designated tasks. To work smoothly, a process needs to be clearly defined with steps and actions to take.

c). Identify Repetitive Task– identify tasks that are repetitive and exist within the roles of each department. This will help you to gain perspective in areas where you are most exposed to risks or operational deficiencies. Go through the SOPs that your employees have created. Spend the time to complete tasks according to SOPs to weed out the repetitive tasks.

A successful businessman needs an efficient team and organized business activities. If you need to reduce expenses and focus on your core business by making processes and introducing business automation.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. Solve your problems in just one click: https://www.badabusiness.com/psc

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3 Ways Social Media Can Help Small Startups To Grow

3 Ways Social Media Can Help Small Startups To Grow

Summary: Nobody could have estimated the power of social media years ago. But today it has emerged as a superpower for small startup businesses. Find out how you can leverage it too for your business.

Ten years ago, if someone would have talked about growing and scaling your business through a small screen, people would have laughed. The concept of social media for business was foreign. But today with the rise of giants like Instagram, Facebook, and YouTube, many brands and businesses see the marketing value in these sites.

The rise of social media has opened a door of opportunities for small business owners, students, influencers, and content creators. These platforms have become legitimate ways for brands to reach their customers and generate income.

According to statista.com, “the global social media usage rate stood at 49 percent.” In a way, social media has become the new playground that unites all demographics. It offers free access to reach a larger customer base for a product or service. From small business owners to popular brands it provides equal opportunity to grow and engage with a close-knit community of both present and future customers.

If you are an entrepreneur who is looking to grow your potential customers without spending too much money, here are three ways in which social media marketing can help small businesses and startups:

1. Brand Awareness

Social media has an advantage over the traditional methods of advertising that include TV, magazines, radio, and other media platforms. Social media can be a convenient method to spread your information about your small business products and services in a quick and cost-efficient manner and potentially reach lakhs of people with just one message or post.

This can result in higher followers for your business, more sign-ups for your products and services, and higher conversion rates on your marketing campaigns.

2. Grow Website Traffic

If you have a revolutionary product or service that you want to introduce in the market, nothing can beat social media; especially you have a business website. Though the best SEO practice can increase your website traffic and rank on Google, it will take time. On the other hand, the smart use of social media can direct your potential customers who are genuinely interested in your product to your business website.

This can enhance the quality and improve the quantity of your inbound traffic. The increase in website visitors can help small startup businesses to grow their sales and revenue.

3. Sell Your Products & Services

If you want to sell directly to your customers then also you can use social media platforms. Many social media platforms like Facebook and Instagram have an additional feature of retargeting ads that can help you to target your prime audience. This will help you to directly put your content in front of them.

How to get started with Social Media Marketing?

Using social media for your small business or a startup is a great way to expand your client list, but is choosing the right approach is crucial if you want to stand out from your competitors. Here are two ways to do it:

A. Choose Your Channels

While Tik Tok and Snapchat are two popular social media platforms, these channels don’t need to be appropriate for your business. Being a startup it is very important to pick the right channel for your products and services. One way to do this is to collect the demographic data of your consumers. For instance, Twitter is a hub for international connections, while LinkedIn is an obvious choice to build your presence in the business world. Hence, choose your platform wisely.

B. Build Your Brand

Once you figure out the right platform for your business, it is time to build your brand presence. To create a page that is engaging, trustworthy, and unique. The more content, comments, likes, and shares you have, the more trustworthy you become to prospective and current consumers.

Once you have taken the above two steps, the next step is to generate leads from organic growth. The best way to encourage this is to produce valuable content for your followers. When you create content, encourage people in your circle to share, like, and boom, your content will be seen by hundreds of new people.

Using social media as part of your small business or startup marketing strategy can help you to grow and scale your business. This can often result in accelerating the growth of your business and scale quickly and efficiently.

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