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5 Steps for Newcomer to Build and Grow a Personal Brand Amid COVID-19

For a budding professional, the most difficult job is to build and grow a personal brand. This will not only boost his morale but also help his/her in securing a job in the corporate field. However, with pressures mounting with time and firms taking extra precautions in hiring candidates amid COVID-19 pandemic, here are five steps for a budding professional to build and grow a personal brand.

Create a Target Audience:

The first and the foremost step for building a personal brand is to create and make aware the target audience aware of the brand. For this, a well-written CV plays a vital role which should include a career summary, academic information, work experience, languages known, certifications, positions of responsibilities, and achievements.

Following this, post the CV in the right platform like Linkedin where recruiters can notice their prospective candidate. Apart from creating a profile, ask peers and ex-fellow employees to endorse your skills. Also, share relevant articles and write those which are relevant to your domain.

Online Classes:

Many of the budding professionals fail to grow their brand as they stick to traditional training. With the situation like COVID-19 pandemic in place and recruiters looking for extra talented people, budding professionals should focus on taking up online classes which makes them ready for the future. Courses like artificial intelligence, digital marketing, graphic designing, content writing, marketing analytics, among others.

Content Writing:

Apart from creating a CV and joining online classes to upgrade skills, a budding professional should write content in the field, in which s/he specialises. Content writing helps in building a professional brand. However, a clear knowledge of one’s vision, target audience and goals should be clear for writing content.

Participate in Case Study Competitions:

It is said that participating in case studies helps in building analytical and critical thinking. With this, a person develops the art of paying attention to details. Also, one learns to read between the line and begins strategic thinking. In the beginning, the idea might look scary, but with time this will help a budding professional into an ideal match for the recruiter.

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This is the last step which will help a budding profession to build and grow a personal brand. There is no harm in gaining current affairs related issues. This will help the budding professional in facing the HRs, future colleague and even friends to strike conversations on mutual interest. Even subscribing to OTT platforms like Discovery Plus or History Channel will enhance the chances of being recruited by a firm.

Among all other things, a budding professional should always look for options to enhance his/her skills. This will make him/her more confident and market-ready.

Startups From Home: 5 Business Ideas to Start From Home Amid COVID-19

Mumbai, August 12: The entire world is reeling under the effect of coronavirus, from businesses being shut, factories non-operational, to employees being handed over pink slips. The pandemic has bludgeoned economies worldwide, and the smallest of businesses have felt the heat. In a scenario, when thousands have gone jobless, we take a look at five business ideas which you can start from the comfort of your own home amid the coronavirus pandemic.

The best part is that these business ideas will require a minimum to no investments. So if you are wondering to start a business from home, here are a few ideas which you can consider.

Sale of Masks, Gloves, PPE

The demand for masks has skyrocketed after countries across the world said that it is an important preventive measure to curb the spread of COVID-19. In India too, all the states have imposed a strict fine in order to ensure that people are abiding by the rule. From being sold as a fashion accessory to a life-saving piece of safety equipment, there is a huge demand for selling masks.

In such a scenario, there is an opportunity, if you want to start a business dealing with the sale of masks, gloves, PPE suits or hand sanitizers.

Remote Tutor

As a result of the coronavirus pandemic, when schools are shut, students are facing the problem to complete their syllabus and struggling with doubts. Here lies a great opportunity for home tutors who can continue to teach their students from home via online classes. One just needs a good internet connection to start with online teaching.

Fitness Trainer

The pandemic has taken a toll on our lives, with additional workload both at the office and at home, people are being stressed. On top of it, fitness centres at several places continue to remain closed. If you are a fitness trainer, then you can start your online classes, be it yoga, power yoga or meditation from the convenience of your home.

Cooking Classes

There has been a huge demand for online cooking classes ever since the lockdown. Your friends, family members, office colleagues have all been experimenting with different dishes and have been putting it up on social media. Amid the coronavirus induced lockdown when people are still hesitating to go to restaurants, they have been making most of the dishes on their own. From experimenting with new cuisines to trying out new ingredients, there is a huge demand among the people to learn quick and healthy dishes.

If you have a knack in cooking or an expert in this area, there is a huge opportunity for you to start with your online cooking classes.

Freelance Writing and Copyrighting

You can take up freelance writing and copyrighting projects. Initially, the payment can be low, but once you build your own portfolio of work, you can start demanding a premium for your service.

So if you want to start something on your own, don’t delay your plan. These are some business ideas which you can start from the comfort and the convenience of your own home today amid the coronavirus pandemic.