Categories
Startup

7 Secrets To Grow Your Startup Business Rapidly!

Summary: There is no sure-shot formula to success. But you can boost your business’s growth with these amazing tips.

There is no such thing as overnight success. Yes, you can get viral for a creative post or a thoughtful tweet on social media, but getting success instantly is still not possible. Owning a business gives you a sense of freedom and empowerment. You build things from scratch and watch them grow. But success is not guaranteed!

Business owners have to make decisions every day to accomplish their short-term and long-term goals. They have to focus on networking to develop lasting relationships with other entrepreneurs, potential clients, customers, and vendors.

But success has no instant formula! Only your passion, determination, hard work, grit, and perseverance can help you to grow your business into a successful venture. Here are seven tips that no one will tell you about:

1. Hire the Right Staff

Before you can think out all the ways to take your company’s growth trajectory upward, you will have to hire a team that will empower you to achieve your goals. Hiring the right people for a particular job role is a surefire way to ensure fast growth. With hardworking employees dedicatedly to working towards your company’s success, your business will be better equipped for continued growth.

In addition, delegating tasks to focus on important tasks will free up your time and energy, allowing you to perform at your best and cultivate a collaborative work culture.

2. Reduce Your Risks

Risk is a significant part of starting and growing a business. It is impossible to control everything, but there are many ways to limit internal and external factors that can be a direct or indirect threat to your company and its growth. You can also hire a business coach in India to ensure you are on the right track.

3. Be Open to Changes

Having an agile approach to development, both in your product and your company will help your business to grow quickly. To become a successful startup it is important to develop the ability to switch directions quickly in response to the volatility of the market. By allowing yourself to adapt and change quickly, you’re able to test different approaches to business and find out what works best.

4. Focus on Your Customer Experience

Customers’ perceptions can make or break your business. Deliver quality experiences and great products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the entire world even faster through bad reviews and feedback. Fast growth depends on making your current and potential customers happy with their experience.

As compared to large companies, being a small business owner gives you a better opportunity to connect with your customers and respond to their queries promptly.

5. Invest in Yourself

In the early stage of your business, it is unlikely for you to see huge profits. So any money that you do make should be invested directly into your business. While it might be tempting to save all your profit, it is advisable to invest in your business’s growth, so that you can reap bigger benefits later on. Determine which part of your business needs more attention and try to work on it.

6. Focus on Digital Marketing

Marketing is imperative for every business. But many companies do not focus on marketing and advertising because of low budgets. Hence, digital marketing is a perfect solution to grow your business’s reach. Create profiles on all of the major social media platforms. It will allow you to better market your business and interact with more potential customers.

7. Hire a Business Coach

Businesses do not become successful overnight. If you want to be successful, you have to challenge yourself because no one else will do that for you. You can also consult a business coach to gain in-depth knowledge about various aspects of a business. A business coach comes with years of experience because he has walked the road himself. His expertise can help you to navigate through various business challenges.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Motivational

5 Leadership Lessons By M.S Dhoni For Success!

Mahendra Singh Dhoni is one of the most brilliant captains in Indian cricket history. An outstanding batsman, an excellent wicket-keeper, and a powerful leader- “the captain cool” is famous not only for his calm and composed demeanor, but also for his power-packed batting style. When Virat Kohli was selected to lead the national cricket team of India, he made it clear that replacing Dhoni was not an easy task because Dhoni has left a remarkable legacy as a captain.

He has developed an extraordinary reputation for being one of the greatest leaders that the game of cricket has ever seen. He has shown that leadership is not just about passing out orders, but a sheer willingness to make tough decisions and go out of the way to achieve your designated goals.

Not just an extraordinary captain and leader, Dhoni also swiped many awards and bagged several records including the most wins by an Indian captain in Tests and One Day Internationals.

India won the 2007 International Cricket Council (ICC) World Twenty20, the Commonwealth Bank Series of 2007–08, the 2010 Asia Cup, the 2011 ICC Cricket World Cup, and the 2013 ICC Champions Trophy under his captaincy.

His list of achievements is so long that we can write a book on that. But there is one amazing trait of our former Indian captain that deserves special mention is his leadership skills.

M.S. Dhoni has an arsenal of leadership skills that entrepreneurs can certainly apply both personally and professionally. Here are five incredible leadership traits that are a useful template for business captains too:

1. Stay Confident & Grounded

Confidence is the key to success and M.S Dhoni is the best example of that. Even though he comes from a very modest background, he never let that hold him back from achieving his dreams. On the field or off the field, Dhoni is always confident and forthright and often surprises his fans, audience, and media with his witty comments.

Staying true to yourself will not just take you aheadin the sporting world, but also in the corporate as well as the business world.

2. Stay Cool & Composed

M.S. Dhoni has earned the title of “Captain Cool” due to his calm and composed demeanor on the field even during nail-biting moments. Even when severely tested, he manages to not lose his temper which used to influence the entire team to resist caving in. He kept inspiring the team like the best motivational speaker to perform at par no matter what the situation is.

This is one of the most crucial leadership skills for entrepreneurs to keep calm and not give up when the situation is not in their favor.

3. Don’t Let Success Get Over Your Head

Dhoni received fame, name, and wealth at the very initial stage of his career. But he was and still is, humble and modest. He did not let the success get over his head while maintaining a steady path.

We often see that entrepreneurs who gain success too early often lose their focus and balance. They are unable to maintain the poise that is required for the business’s success in the long run.

4. Don’t Lose Focus

To remain focused on your goals amidst all the criticism is no child’s play. But Dhoni showcased his indomitable spirit of remaining focused on what is important during the Champions Trophy amidst the controversy that surrounded the Indian Premier League.

An ability to cut through the clutter, distraction, and negative energy is one of the best marks of a strong leader in every situation. If you want to become a powerful leader, you can hire one of the best leadership speakers in India– Dr. Vivek Bindra.

5. Handling Failure

Handling failure is as important as handling success. And no one has ever done it better than the former Indian captain M.S Dhoni himself. In the 2011 World Cup, Dhoni and his team were performing spectacularly but then suffered a string of losses. However, the captain cool fought back by showcasing a world-class game of cricket combined with his high spirits.

Ups and downs are part of an entrepreneurial journey. Businesses tend to suffer some degree of failure at some point or the other. But, if you want to be successful, you will have to have the courage and strength to bounce back without losing faith in your dreams.

Entrepreneurs should feel safe to experiment and fail if they need to. Managers must also come to terms with the fact that no organization or department can achieve its goals without its respective team members.

M.S Dhoni is known not only for his famous ‘helicopter shot’ and his excellent class of game but also for his unmatched leadership skills and team spirit. Young entrepreneurs can learn big lessons from him about how resilience and focus can help their businesses to grow.

To gain in-depth knowledge about building a startup from the scratch, join our Business Coaching Program. To know more, click here: https://www.badabusiness.com/

Categories
Business motivation

5 Low-Investment Business Ideas For Small Towns & Cities In India

With 70% of the Indian population residing in tier II, tier III cities and small towns, small business ideas in these regions are the need of the hour. This also offers multiple opportunities for new-age entrepreneurs. The government is also promoting the idea of ‘Atmanirbhar Bharat’, which encourages the young guns of India to take a risk and become assertive in their approach.

Most of the businesses in these areas are directly or indirectly dependent on agriculture. Thus, it gives lots of opportunities to start new businesses in these areas.

‘Success may come to the first movers, but success stays with the fast movers’, says Dr. Vivek Bindra- the best business coach in India. So if starting your own business is your absolute dream, here is a list of small business ideas that you can explore in the small town:

For young entrepreneurs who are passionate about making their mark, here is a list of low-cost business ideas:

1. Retail Stores

If you will look closely, you will notice that many popular brands are making their way to the rural areas of India. While the market in the big cities has reached its saturation point, in small towns it is still at a development stage. Though the majority of the population is residing in rural India, there is a lack of retail outlets that are well-planned and cater to the different needs of the customers. One such option is to open a Kirana store. A very feasible option, Kirana stores are never out of demand.

2. Flour Mill

Opening a flour mill is another low-investment business idea that can be started with minimum investment. A flour mill can be beneficial in a small town as there is an adequate supply of the raw materials like grains, cereals, oats, barley, sorghum, and spices like turmeric, and chilli etc.

Once your business begins to flourish, you can also supply the products to nearby cities and towns at a good profit. It is a good business opportunity and requires limited money. It also requires a good electrical connection to start and run the business. To expand your business operations, you can watch great informative videos by Dr. Vivek Bindra- the best business motivational speaker in India.

3. Become a Translator

Love learning new languages? Then becoming a translator is an excellent business idea for young and aspiring entrepreneurs in India. Various companies in the country are looking to expand their reach globally. They are willing to pay people who can speak foreign languages like Japanese, Chinese, German and Spanish.

So if you are interested in learning a foreign language, you can make good money from this by offering your translation services to individuals as well as companies.

4. Fitness Guru

Today, people are becoming health conscious more than ever. Thanks to our unhealthy lifestyle and hectic work schedules, more and more millennials are turning towards fitness trainers for good health.

If you are crazy about physical fitness, you too can become a fitness trainer. There are many certification courses available as well. You can set-up a gym and become a qualified fitness guru.

5. Online Tutor

With BYJU`s joining the Unicorn Club in 2020, online education has become a popular thing. If you have proficient knowledge about a certain subject, why not use it constructively? Due to the pandemic, many students are looking for a subject matter expert to help them in their studies. Becoming an online tutor is an excellent business idea that is profitable and involves no risk. Your subject knowledge can help you earn handsome money.

If 9 to 5 desk jobs do not excite you, fuel your entrepreneurial skills with any business idea that has good prospects. Keep your target audience in mind and research well before making any decision. However, with proper guidance and expert knowledge, you can reach your goal quickly.

What does it take to become India`s no. 1 entrepreneur? Deep insights of great mentors who are ready to help you throughout your journey! And our Business Coaching Program that provides you exactly what you require to make it successful. Why not connect with us for more information?

Take the first step towards your brighter future, by clicking here: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Business motivation

5 Simple Self-Care Tips For Entrepreneurs To Boost Productivity

Summary: Improving your habits can significantly increase your chances of success. It’s time to take a radical approach towards self-care.

Being an entrepreneur can be exciting, financially advantageous, passion-driven and personally fulfilling. It can also be exhausting, stressful and emotionally taxing as each day comes with various business challenges to navigate. In the absence of a business coach and a solid self-care plan, an entrepreneur’s vision can become skewed, making their goals harder to reach.

Entrepreneurs grapple with loads of stress than most people and can quickly get overwhelmed. They often prioritize burning the candle at both ends over caring for themselves. Hence, this often results in burnout and reduced productivity in the long run.

If you are an entrepreneur, solopreneur or even someone who is experiencing burnout lately, here are some great self-care habits to develop that will boost your efficiency and productivity:

1. Nourish Your Body

Entrepreneurs often tend to stay up late to make their dreams a reality. This could easily lead to overwork and overeating. To run a business successfully, one needs energy and stamina. To build that energy and stamina you need to start fuelling your body with nutritious food, rest and exercise. Hence, focusing on a balanced diet will make all the difference. Along with eating a nutritious diet, hydrating yourself is also important. So don’t forget to keep a jug at your desk!

2. Take Adequate Sleep

As we mentioned, entrepreneurs are famous for trading sleep with idea creation and business building. However, an average adult should get 7 hours of sleep every night and make it a common goal. Having a consistent bedtime and a sleep schedule will ultimately boost productivity, allow for more spaciousness in mind for creativity and benefit overall health.

The mentality of checking “just one more email” or “hustle-mode” can often mean that your rest is compromised. Once you develop a regular sleep cycle, you also know how much sleep you need. Resting isn’t at all difficult — it’s giving ourselves the permission to rest that is difficult. So, ensure that you get an adequate amount of sleep.

3. Set Boundaries at Work

We all have heard about boundaries. But very few understand the concept of establishing them at a workplace. When building your business, it is very easy to be tempted to take calls, reply to one more email, and be consistently available at all hours of the day. However, this can mean interrupted sleep patterns, fatigue and poor choices in nutrition. Communicating your set working hours to clients and the time during which you are “available for calls” is an essential cornerstone for your success.

4. Take Regular Breaks

Staying glued to the screens of your laptop can reduce your productivity and efficiency. Hence, taking regular breaks between handling your projects and the clients is essential. Even if you have to force yourself away from your work, make it a priority to take small breaks, when possible, even if it’s just to sit outside and enjoy a nice day.

5. Learn the ‘Art-of-Delegation’

Saying ‘NO’ and knowing what work is better delegated is an integral part of self-care. We often have set parameters and expectations of how a certain thing should be. But the more you allow yourself to be open to results instead of the process, the more you bring to the table.

Self-care is a subjective term. It does not have a fixed definition. It is rather a very vast term that keeps on evolving constantly. For some it might be taking a spa treatment, while for someone it could be reading a book or taking a nature walk.

However, in a broader spectrum self-care can include any action that helps a person refocus, rest and recharge. Activities such as yoga, meditation, athletics, artistic pursuits and even time out with friends could be included under the self-care banner. Building and scaling a business is a formidable challenge. Those well-rested, well-nourished and focused on the importance of wellness are well suited to face the challenges head-on.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more, visit: https://www.badabusiness.com/BCP-Event/?pp_code=BHBB000078&ref_code=SM

Categories
Motivational

Top 4 Mindset Milestones Every Entrepreneur Should Reach For Success!

Summary: Having a proper business mindset is required for starting any venture. But what exactly is a “proper business mindset?” Find out in this article.

We all have heard about the expression that your thoughts greatly shape you as the individual you are in the current moment. Our thoughts have a great impact on our personality and our life.

If you listen to or follow any business coach for entrepreneurs, you must have come across a common recommendation for developing a proper business mindset. Many successful leaders often emphasize the importance of the right mindset and how developing it can be beneficial for personal and professional growth.

But, what exactly is a “proper business mindset?”

In simple words, it represents a certain way of thinking that implements various growth strategies, people skills, and approaches to challenges and situations that together help you move forward with your initial plan. It not only helps in professional situations but also in personal life. So, it’s only natural to implement a success-oriented mindset into the field of entrepreneurship.

Here are the top four mindset milestones for entrepreneurs that will make the whole journey far more successful, wise, and even a bit fun:

1. Quit the Mindset that You Will Make it the First time

Many entrepreneurs often expect success out of their business ideas. Having trust in your ideas and confidence in your caliber is something that is an essential entrepreneurial trait. However, if you do not look at the failures along the journey as a normal process, then they can hit you hard if it happens.

This may lead to discouragement, discontent, and a decrease in your self-confidence, and recovering from that one will be quite challenging. Ask any business coach and he or she will suggest that instead of expecting success on the first try, keep your mind open and be ready for any type of scenario. Always, remember to view failures as an incredible source of learning mistakes.

2. Hire a Team of Professionals

As your business will start evolving, you would certainly need support. That’s when the hiring process takes place. Many young entrepreneurs often lack the confidence to hire professionals. So, they end up hiring less experienced people with doubtful work ethics. Recruiting the wrong talent can prove to be detrimental to your business in its early stages. So, always ensure that you hire the right people for the right job.

3. Invest, Invest, Invest

Starting a startup is like investing for a lifetime. If you thought that the initial investment is the only investment that would need to be made, you are greatly mistaken. Maybe your business will become a hit with your target audience and your revenue will start growing. But, before booking yourself an exotic international destination, stop for a second. A business is like a child. It will require constant investment, funds, energy, and time. Accept the fact that you need to reinvest a huge portion of your profit back into the business.

4. Adhere to Business Fundamentals, but Stay Open to New Approaches  

The business world can be incredibly dynamic with lots of trends and distinct approaches. Staying abreast with the new and familiar with the old-school business techniques is crucial for any business to stay relevant in this ever-changing world. We all may have certain preferred methods of work but we should also pay attention to new organizational trends, and be flexible and ready to embrace changes.

There are various business leaders to whom a business mindset comes naturally. However, the majority of us will probably need to further educate ourselves on the best practices and try to implement them in our growth strategies for our business. Having a startup business has many bright sides and it constantly keeps on teaching you how to rise to the next level of growth and self-development.

So, with these simple ways, you can start working upon yourself to develop a proper mindset for your business. You can also follow Dr. Vivek Bindra- the best motivational speaker in India to get business tips for your startup.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our business courses, visit: www.badabusiness.com

Categories
Motivational

4 Quotes By Jeff Bezos That Will Inspire You To Chase Your Dreams

Summary: Sometimes pearls of wisdom can help you in building a great life. Draw some inspiration from these five quotes by Jeff Bezos.

In this digital world, the name of Jeff Bezos needs no introduction. The CEO and founder of Amazon is a popular figure. During the pandemic, when most businesses were facing shutdowns, Amazon flourished courtesy of the services that it provided that were vital for the survival of our modern society.

Bezos has provided some of the best advices for many entrepreneurs who are looking to emulate his success. You can watch his case study here:

Here are four things all of us can learn from this billionaire to implement into our businesses:

1. “Choosing to work hard is the key to being successful.”

Growing up, Bezos says that his motto was “nil sine labore,” which means “nothing without hard work.” He firmly believed that hard work has no replacement. Many people often ask him the difference between a gift and a skill. Or does being talented at something require effort on your part? To this, Bezos replies that when you have a gift and you still choose to work hard, you are going to leverage that gift.

The world is full of people who have gifts but either they don’t realize their potential or don’t have the means to take full advantage of them. But there is one thing that everyone must know you have to put in the work every day to meet your goals.

2. “No dream is too big.”

We all have dreams. But some of us are afraid to chase them. However, having big dreams often act as a driving force to do something great in our lives. It gives a sense of purpose that we need to achieve every morning when we open our eyes. Some people dream of having a job, while others dream of giving something back to society. But no matter what that dream might be, it is up to us to figure out how to chase it and turn it into reality.

With his Blue Origin`s New Shepard rocket ship, Jeff says he achieved his lifelong dream. Though not many of us dream about owning a rocket ship company, it is a pure example that no dream is too big. As they say, if we shoot for the moon, we might just land among the stars.

3. Think bigger than yourself to understand the needs around you

Many people understand, while accomplishing their goals that there is more to life than just what is right in front of them. Jeff Bezos shares that right after his trip to space, he was inspired to commit $ 10 billion to fight climate change in the next decade.

Recently, he has taken a pledge to donate $2 billion to the cause of “restoring nature and transforming food systems.” We might not have billions to spend on a cause, but we can do what we surely can for a cause that we believe in. Whether it is replacing plastic bags with cloth bags or going green every small effort counts. It also gives us a new perspective to look beyond ourselves.

4. “Don’t let your circumstances define you.”

If you have seen this amazing case study on Jeff Bezos, you must have realized that he wasn’t born with a silver spoon in his mouth. He did not inherit a large, well-functioning business. Just like many of us, he was surrounded by many challenges. He was born to a 16-year-old mother and spent his summers working on his grandparents’ ranch during the summer.

Smooth roads never make good drivers. The challenges that come in our lives make us stronger, smarter and more experienced. If at any moment in your life, you feel like giving up on your dreams, read these quotes and draw the inspiration to fuel your dreams.

If you are an entrepreneur and are facing challenges in your business, you can take our online courses for entrepreneurs that are specially designed to provide practical solutions. You can take Problem Solving Courses which is a bundle of exclusive courses curated for specific business problems. To find out more about our courses, visit: www.badabusiness.com

Categories
HR & People Management

3 Essential Qualities of Great Leaders to Navigate through Uncertain Times

Post-pandemic the nature of the world has changed, forever. Though businesses were already becoming more accustomed to deal with uncertain times, the COVID 19 pandemic has magnified it.

A strong leader can help an organization to stay afloat in the best of times, and in the ones that try us the most. It will be foolish to assume that the blissful stability that once existed will return. Hence, strong leadership is more important than ever!

What constitutes a great leader? What are those essential qualities that make for great leadership? Here are five qualities that make for great leadership, and the more we nurture these qualities, the better leaders will become during the crisis and beyond:

  1. Listen Completely

Listening and hearing have a hairline difference between them. Hearing is passive, while listening is active-and the great leader is someone, who understands the difference between the two terms.

Real listening is essential for effective communication. Listening not only involves ears but many other aspects like body language, expressions, and gestures. What`s not said is just as important as what is said.

A great leader will take cues from all other aspects and help people in the organization who might lack the courage to speak up. We need leaders who listen and are intentional about their conversations.

  1. Communicate Clearly

There is no one-size-fits-all strategy when it comes to communication. But, successful communication begins with transparency. But to keep lines open and clear across the business, we must be careful not just about putting our messages across, but also about the mediums, too.

While businesses around the globe are adapting to the change unleashed by the pandemic, great leaders are trying to find the right balance. Good leaders today have to difficult decisions such as furloughs, and staff reductions.

  1. Act Quickly & Confidently

Many leaders talk, but they do not execute and do. And it is doing that separates the real leaders from the rest. When your words match your actions, people learn to develop trust. It is more impactful when you take an action on what you are hearing from your employees. Leaders who act quickly and confidently often must make difficult decisions, and for that it takes grit.

We are in uncertain times, where the dynamic of business is constantly changing. Leaders, who have clear objectives, are certain, and committed to their passion and perseverance are the ones who will continue to build trust in these uncertain times.

Categories
Motivational

7 Motivational Quotes by Infosys co-founder Narayan Murthy to give your Entrepreneurial dreams wings!

N.R Narayana Murthy is none other than the co-founder and the former chairman of Indian tech giant Infosys, which is often described as the “father of the Indian IT sector”. When it comes to business, tech, and entrepreneurship, Mr. Narayana Murthy is considered as one of India`s pioneers.

Infosys Technologies Ltd. was the first Indian company to be listed on an American stock exchange. After earning a bachelor`s degree in electrical engineering from the University of Mysore in 1967, he completed his Master`s degree from IIT-Kanpur in 1969.

During the 1970s, Murthy worked upon multiple projects in Paris, where he also helped design an operating system for handling air cargo at Charles de Gaulle Airport.

After some time, he returned to India and worked in Pune. But eventually, he decided to launch his own company and co-founded Infosys with six fellow professionals in 1981.

Talking about the startup culture in India, he says, “Startups are about entrepreneurs coming up with an idea whose proposition is very different from any existing idea in the market. Startups are about a set of people whose collective experience can test an idea’s market fit and scale it up.”

Here are some of the most inspiring quotes from N.R Narayana Murthy, to fuel your entrepreneurial dreams:

  1. Progress is often equal to the difference between mind and mindset.
  2. Love your job, but never fall in love with your Company.
  3. Performance leads to recognition. Recognition brings respect. Respect enhances power. Humility and grace in one’s moments of power enhance the dignity of an organization.
  4. Our assets walk out of the door each evening. We have to make sure that they come back the next morning.
  5. You become a star, not because of your title; you become a star because you are adding star value to the company.
  6. Respect, recognition, and reward flow out of the performance.
  7. The real power of money is the power to give it away.
Categories
Motivational

Top 3 Important Tips for Entrepreneurs in India for Successful Business

Running a business is a rough journey, and is certainly not for the faint-hearted. You have to decide what you want to build out of your dream and then wholeheartedly commit to it. More often than not it is a sure shot way to success, however, to succeed in this journey, entrepreneurs require more than just that.

According to a report by the Institute for Business Value & Oxford Economics 90% of the startups in India fail within the first five years due to various reasons with the absence of innovation being the main reason.

So how to ensure that your business runs till eternity, successfully?

Entrepreneurs are often misunderstood as a group of pioneers who dare to dream and take risks with no fear of failure. Though this could be apt for some founders, the majority of young aspirants have their moments of doubt, and often feel lost without successful business tips.

If you too are a budding entrepreneur and want to ensure the success of your business, here is a list of best business tips to make your journey a little bit easier:

  1. Be Proactive

‘Don’t talk the talk, but walk the talk’. Being an entrepreneur means to be always on-the-go. The primary responsibility of the leader is to define reality. Always build strategies after analyzing your target market. It is very important to understand how your product or service can benefit them. One of the best business tips is to convert your idea into a successful opportunity based on SWOT analysis.

  1. Know your Customers Well

What potential problem does your product or service solve or how it would help the consumers to overcome obstacles is something you must be sure about. Do not assume what your customer would want. Always seek honest feedback through surveys regularly.

  1. Embrace your Expertise

Don`t be a jack-of-all-trades, and master of none. If there is something in which you are unbeatable, embrace that skillset. Do not try to wear multiple hats at the same time. You can outsource some of the roles to the agencies for the things you need professional help with.

Being an entrepreneur means that you will often blaze your trail. You will learn as you make progress every single day. Though the successful business tips that we have mentioned above will help you, there are other challenges that you might face in this journey.

Wouldn’t it be excellent to learn the business nuances from the experts who hail from the same industry? Join our ‘Everything about Entrepreneurship’ course and gain deep knowledge about how to take your business ahead and attract customers. To know more about our EAE course, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

Categories
Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

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