Tag: Problem Solving Courses

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Process & Business Expansion

5 Ways To Make Your Product Launch Successful

5 Ways To Make Your Product Launch Successful
5 Ways To Make Your Product Launch Successful

You have a unique idea for a new product that will magically resolve all the challenges that customers in a particular segment are facing. You create a killer product that may bring a revolution to the world. Now you want the entire world to go crazy to purchase it (think about people standing in a queue to buy an iPhone).

But none of that happens, and you get up with sweat beads all over your forehead. All of your hard work and efforts that you have put in to create a product now appear futile. Isn`t it terrifying?

It is extremely easy to get ahead of yourself when you are trying to create a new product. Envisioning all the sales, profits, recognition, and success that will emerge after your product launch can often take us away from reality. But just like any other business initiative, a product launch also requires time and careful planning says the Best Business coach in India –Dr. Vivek Bindra.

And, launching your product in the market without having your ducks in a row is a recipe for disaster. Thus, if you have created a brilliant product after investing your hard-earned money and efforts, here are five steps every entrepreneur should take before releasing a new product:

1. Be Strategic in Defining your Target Audience

Whether you are creating the new iPhone or a food joint, it is important to find and learn from your core audience. Establish your base and build their confidence in you.

As you prepare for your product launch, research your competitors. Learn from your competitors as there are no original ideas, only repurposed ones. Take what is good, learn from their mistakes and make improvements where you believe there is room for improvement.

2. Go All Out When It Comes to Publicity

Obscurity kills businesses. If you do not shine like the sun when it comes to publicity, you won`t get the attention that is needed to be successful. Before launching your new product, ask yourself two things-

a). How far will I go to get attention?

b). How consistent will be my attempts?

If you will not go overboard when it comes to marketing your product launch, you will not get your customer`s attention. Also, having a thorough understanding of the challenges that your product or service is solving is imperative to your business growth. Make them your Unique Selling Points while advertising your products. You can also take online business courses for entrepreneurs to learn more about advertising and marketing.

3. Be Clear & Concise About Your Target Audience

If someone asks you, “Who is your target audience?” you should have a concise answer. Otherwise, it’s a red signal! Being an entrepreneur is not an easy deal and thus, it is suggested that you should research well about your target audience.

Apart from knowing your audience, you must be well aware of your product`s value. Take testimonials from your customers who have had success with your products as it can help you for make improvements.

4. Trace & Understand the Buyer`s Journey

What is the foundation of all the marketing and sales activities? The Buyer`s Journey! The process that revolves around the buying process forms the basis of all the activities related to marketing. Thus, it is essential to understand the customer`s pain points, from where do they get their information, and what influences their decisions while making a purchase.

5. Focus on Major Media Outlets

Attention is the currency of the internet. The average person consumes an enormous amount of information daily. To hold someone`s attention, cut through the noise. Develop the right media strategy that is suitable for your product launch. Pitch yourself as an expert and focus on high-profile media outlets. However, your pitch must have a sensational hook with actionable advice.

Also, do not just use the traditional medium of advertising. Use the power of social media and create hype to engage customers. Make strong brand guidelines to ensure you got the powerful one. Make use of social media platforms to generate interest among your target audience.

Another brilliant way to create a buzz around your product before its launch is to reward your customers. Offer discounts for preorders, first-time users, or anything else that can entice users to buy your products when they are launched.

Launching a new product or service is not easy! There are lots of steps involved that can have a great impact on a product launch. These steps can make or mar your product in the niche market. Know what is best for your product or service with our Problem Solving Courses.  To know more about it, click here: https://www.badabusiness.com/psc

Categories
Process & Business Expansion

7 Top Debt Management Tips For Small Businesses

7 Top Debt Management Tips For Small Businesses
7 Top Debt Management Tips For Small Businesses

Managing finances when you have just started a business can be quite challenging. Most often small startup businesses operate on a good note at the very beginning. But if entrepreneurs don`t have a lot of experience with managing business finances, soon the business can drown into business debts.

Hence, the most important step for any business owner is to educate themselves. They must know how to do simple accounting tasks, apply for loans, or draft financial statements. By keeping themselves updated, entrepreneurs can save their businesses from financial losses. There are many online business courses for entrepreneurs that offer in-depth information regarding debt management.

Being in debt is like a nightmare- never-ending & scary! Debts can be quite stressful, which is why it is necessary to tackle your finances and get them under control. But trying to get out of your debt or improve your credit score is like running on the treadmill. You will keep running but won`t reach anywhere.

So whether you are a student or a manager, creditor, investor, supplier, regulator, or any stakeholder in an organization managing your finances is paramount! Get more from what you spend, credit score, financial purchases, and surplus funds to build a business.

1. Pay Yourself

It is very common for small business owners to invest their capital into day-to-day operations. Though, investing money can help your business to sustain itself in the long run, as an entrepreneur you must compensate yourself too. Always ensure that your business and personal finances are in great shape.

Learn the Interest rates, fees, charges, negotiating terms, and other product-specific features you must consider through our Problem Solving Courses.

2. Invest in Growth

In addition to compensating for yourself, it is very crucial to find new opportunities that offer growth. This way your business will thrive and move in a healthy direction. From poor spending decisions to impulse purchases & investments, learn what mistakes end up costing you in the long run and figure out golden opportunities that will help your business to grow. You can take online course for entrepreneurs to understand the dynamics of making financial investment.

3. Find ways to get your business out of debt

Loans can be scary. They can lead to financial worries and repercussions that may fail. Hence, reducing expenses, reviewing the budget, or consolidating debt, find out effective ways with our Problem Solving Courses that can get your business out of debt. 

4. Avail Government Loan Schemes

There are many policies made to benefit the debt-owners by the government of India. To empower small business owners, the Indian government has launched multiple loan schemes that come with minimum interest. You can learn about policies to ensure your business is on a road to growth. 

5. Keep Good Business Credit

As your business grows, you may want to buy some commercial real estate, acquire insurance policies and take out more loans to facilitate smooth business operations. Maintaining your credit score can help you manage your debt easily. Learn how to manage your bad debts with our Problem-Solving Courses on our app. 

6. Have a Good Billing Strategy

Managing small business finances also means managing cash flow. A consistent cash flow ensures that your business is operating at a healthy level on a day-to-day basis. Hence, it is very important to manage payments from your clients or customers from time to time. If you are struggling to collect payments from certain customers, it is time to get creative to bill them.

7. Know how to recover your debt from the market

Develop & strengthen your debt recovery strategy to help reduce costs, save time, and maximize resources with our business

Improve your own personal & business finances,  grow your income, budget the smart way, and reduce your debt with our Problem Solving Business training courses that also include ‘debt management’ to become debt-free over time.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

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Finance

4 Ways To Reduce Risks & Make Good Financial Investment In The Market

4 Ways To Reduce Risks & Make Good Financial Investment In The Market
4 Ways To Reduce Risks & Make Good Financial Investment In The Market

Summary: Making investments in stocks and mutual funds is a great way of achieving your financial goals. But how to reduce risks when you are a beginner? Find it out.

The ongoing war between Russia and Ukraine has impacted the Bombay Stock Exchange and National Stock Exchange. Such volatility of the market may cause beginners to panic and slip away from the equity markets, vowing never to come back again.

Any investment big or small is subject to market risks. The thumb rule is to protect your principal amount. While the stock market involves risks and can`t be entirely predicted or avoided, one can protect the portfolio by being mindful, careful, and observant of market changes to minimize the investment risks. There are many online business courses for entrepreneurs to offer in-depth information on financial investment.

So apart from creating a diversified portfolio with quality stocks, you may also listen to the experts like Meghana V Malkan and Vishal B Malkan from April 1st to April 3rd, 2022 to learn how to make a mindful investment.

Here are four ways that will help you to reduce the risk while investing:

1. Keep Your Portfolio Diversified

What you do to your portfolio matters and when it comes to diversifying it, it can help in more than one way. Investing in more than one asset class will minimize the risk. Diversification means to spread out investments in different types of funds across various sectors and not stick to a particular theme or an idea.

While over-diversification means low-risk and low returns, a concentrated portfolio are a high risk-high return concept advisable to only those who are experts in the field. An investor`s job is to find the middle ground between over-diversification and concentration.

2. Buy Value & Buy Cheap

Would you invest in a property which is quite expensive or would you want to invest in a real estate property that is available at a cheaper price and have the chances of gaining momentum in the future?

The best thing about value investing is that it offers maximum margin safety. But the downside is that it offers limited growth, unlike the sectors that offer unlimited growth with high uncertainties. To find themes that are available at cheaper prices and experiencing temporary downturns but are expected to do well in the future. If you are just a beginner, you can take online courses for entrepreneurs to gain basic knowledge related to stock market.

3. Invest in SIPs

Systematic Investment Planning which is also known as SIP is a great investment plan for everyone. Hence, it is advisable to maintain a disciplined approach towards mutual fund SIPs no matter where the world is going as it can help in averaging out the NAVs at various levels.

4. Avoid Adding Stocks With the help of Margins

Avoid taking leverage and adding stocks with the help of margins. Pure cash investing is a slow and steady process to win the race.

Investing in stocks can be overwhelming especially for beginners. However, with the above-mentioned strategies, you can begin on a positive note. These strategies will help you to minimize risk while investing. To ensure that you make some good investments, you can either consult a financial advisor or you can take our problem solving courses that are aimed to offer extensive knowledge.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily through our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. You can join our business coaching program to learn from the experts.

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Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup
3 Mistakes To Avoid While Picking A Business Name For Your Startup

Summary: Choosing a name for your startup business might seem like an easy task. However, the reality is quite contrasting which leads to multiple mistakes.

What`s in a name? A lot! Especially, when you are planning to come up with your startup in the market. Choosing your startup business`s name is one of the most important decisions that you will ever make, as it sets the tone for all your future branding initiatives.

Your business name creates the first impression with potential investors and customers and plays a crucial role in the business world. Hence, it is a decision that every entrepreneur should not take lightly. Once you decide on a name for your business, it can`t be changed easily post your legal paperwork. However, it is much easier to choose the correct name from the get-go.

Here are three top mistakes entrepreneurs make while naming their business and how to avoid those errors:

1. Picking a Difficult Name

Whether it is difficult to pronounce or write, picking a fancy name for your business is something that entrepreneurs should avoid. A tricky name is not only hard to remember for you, but also your consumers. Difficult metaphors, your customers won`t understand without explanation. And hence, it should be avoided.

If you want you can make a brand new word for your business name. Select carefully, and be ready to spend more time on advertising.

2. Selecting an Unavailable Name

Many entrepreneurs pick a business name only to find that the name is unavailable in the very end. To avoid disappointment and trademark issues related to your preferred choice of name, you can check the availability of the name online on a government`s website. Keep the availability of the related domain names as well while shortlisting the name for your small startup business.

3. Choosing a Name that is Too Simple

Sometimes to keep a general name for the public to remember, entrepreneurs often go for a very local business name. Avoid it at all costs. While picking a local name can help to boost your search ratings and generate leads, it can exclude potential customers who assume your business doesn’t apply to them.

When choosing a domain name for your business, always pick “.com” rather than alternatives such as .net, .org, .biz, or other domain extensions. If you are thinking about the reason behind it then customers tend to associate a business website with the “.com” domain with a more established business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily with our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

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Strategy

5 Great Small Business Marketing Strategies To Attract More Customers

5 Great Small Business Marketing Strategies To Attract More Customers
5 Great Small Business Marketing Strategies To Attract More Customers

Summary: With the right small marketing strategies you can avoid the pitfalls and achieve your long-term business goals.

Marketing can be tough. And if you are a small business owner it can de hard due to the lack of budget and the right marketing strategies. From big brands to small startup businesses, everyone is competing for attention, and it`s hard to stand out from the crowd.

If you too are struggling to find out the right marketing strategy for your business, here are 5 small business marketing strategies that will give effective results:

1. Learn How to Target Your Consumers

When you are a startup, you need to reach out to your target audience to build brand awareness. It is important to target the right audience that is genuinely looking for your product and services and is interested in them. With the right marketing strategy, you will be able to reach the right audience.

For starters, you can begin by defining your niche, creating a buyer`s persona, using demographic data, researching your competitors, segmenting your audience, and customizing your messages. Also, invest some time in offline marketing too. Many online business courses aim at resolving the problems that many small businesses might face. You can enroll in specific problem solving courses as well.

2. Use Cold Email Marketing

Cold emailing is one of the most effective marketing strategies when it comes to small businesses. It is a great way to connect with potential customers who may not be aware of your business. To begin with cold email marketing, you can create a list of potential customers and research the companies you want to target. Find out who the key decision-makers are and draft a personalized message to introduce your business, the range of products and services that you have to offer.

Do not forget to mention why you think your products and services would be the right fit for their business. Send the email and follow up with phone calls if required. Keep updating your strategies accordingly, and keep track of your progress.

3. Leverage the Power of Social Media

There are multiple strategies when it comes to building a marketing strategy for your small business. But to find out a marketing strategy that works best for you, one needs to do some research and find out a few tactics that work best for you. Social media advertising is one of the most popular strategies that involve the use of popular social media platforms like Facebook, Instagram, and LinkedIn.

Another online marketing strategy is Search Engine Optimization (SEO), which involves optimizing your website and pages by using popular keywords. This might take much longer but gives results. These tools allow you to target specific audiences about their demographics. You can also take Problem Solving Course to get hands-on knowledge about digital marketing.

4. Connect with Local Businesses

Another way to create awareness of your business is to connect with local businesses. When you partner with other businesses in your region, you can share resources and promote each other by collaborating on local events and marketing initiatives.

Start by networking with other local businesses in your community. Join online forums, attend business events and focus on business collaboration.

5. Offer Incentives & Discount

Offering a discount or an incentive can help you to attract customers who are not familiar with your business. You can offer a discount or incentive in the form of a discount on your products or services. You can also offer a free item with purchase so that customers can try the product and decide to make a purchase. Whatever discount or incentive you offer to your customers, always ensure that it is something that your customers will find valuable.

Marketing is an important aspect of your small business and it is important for the growth of the business. Hence, the above marketing strategies can help small businesses as they require minimum investment.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

To learn leadership skills, you can also take LFP Bada Business which is the most powerful flagship program.

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Finance

5 Types Of Small Business Loans Entrepreneurs Can Take At Low Interest!

5 Types Of Small Business Loans Entrepreneurs Can Take At Low Interest!
5 Types Of Small Business Loans Entrepreneurs Can Take At Low Interest!

Summary: Finding the right source of funding for your business? These government schemes can help you to take your business to new heights of success.

When starting a small business funding is crucial. What makes it a daunting process is finding the right source. There are many banks and schemes through which entrepreneurs can take small business loans. Entrepreneurs can take small business loans in two ways: they can either take loans through government schemes or they can take loans from private players.

The government of India also offers relief in the form of collateral-free loans, subordinated debts, and equity infusion through its Fund of Funds (FoF) scheme, which proposes to buy up to 15% growth capital in high-credit MSMEs.

Many government schemes are made to empower SMEs. Among various schemes, the key government schemes include MSME Business Loans for Start-ups in 59 minutes, Pradhan Mantri Mudra Yojana, and SIDBI Make in India Soft Loan Fund for MSMEs.

Here is a list of other government schemes for small scale businesses:

1. Loans for Startups in 59 Minutes

Launched in 2018 this central government-backed small-scale industrial loan is famous for the loan eligibility that is conveyed to the applicant in just 59 minutes. Though, the actual process might take eight to 12 days.

A loan via this scheme attracts an interest rate starting from 8.50%. Also, the interest rates are based on the nature of your business and your credit rating. This scheme offers loans ranging from a minimum of INR 1 lakh to a maximum of INR 5 crore. A 3% reservation for such loans is available for women entrepreneurs.

2. Pradhan Mantri Mudra Yojana (PMMY)

To provide business finance to micro-businesses the Government of India established the Micro units’ development and refinance Agency (MUDRA). The Pradhan Mantri Mudra Yojana (PMMY) administered by MUDRA is a small-scale industry loan by the central government with the intent to “fund the unfunded”.

This scheme offers a wide range of sectors and business activities. MSMEs can take up to INR 10 lakhs without collateral. This scheme is called MUDRA loans. All types of trading, manufacturing, and service businesses can apply to this scheme.

3. SIDBI Make In India Soft Loan Fund For MSMEs (SMILE)

SMILE is a government loan scheme by the Government of India that offers loans with below-market interest rates, also known as soft loans. This small business lending scheme is governed by the Small Industries Development Bank of India (SIDBI). The minimum loan amount under this scheme is INR 25 lakh. The interest rate starts at 8.36%, the scheme comes with a moratorium period of 36 months. The maximum repayment tenure is 10 years. New MSMEs, along with existing service and manufacturing sectors, can apply for this scheme.

4. Credit Guarantee Fund Trust for Micro And Small Enterprises (CGTMSE)

This government loans scheme offers central government small-scale industries loans to the MSME sector. This scheme provides working capital loans of up to INR 10 lakh without any collateral. Credit facilities up to INR 1 crore can be availed after mortgaging your business land or assets.

New or existing MSMEs in service or manufacturing activities, agricultural and educational institutions, and self-help groups are eligible for this scheme.

5. Stand Up India

The Stand-Up India initiative seeks to provide government small business loans to women entrepreneurs and individuals under the scheduled caste or scheduled tribe category. It was launched by the Small Industries Development Bank of India (SIDBI) and it provides loans to small businesses between INR 10 Lakh to INR 1 crore. The amount will cover around 75% of your business project and its interest rate is calculated as the bank’s marginal cost of funds-based lending rate (MCLR) + 3% + tenure premium.

These are the government schemes that entrepreneurs can use to raise funds for their small businesses. We know what you are thinking! The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business Problem Solving Courses  & LFP Bada Business (Leadership Funnel Program).

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Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales
5 Powerful Yet Practical Tips To Grow Your Business Sales

From small businesses to large businesses worldwide everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. However, selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business.  Selling is a complex process because individuals are complex and it is difficult to predict your customer behavior.

It has become so crucial for the sustainability of the businesses that many individuals have developed complete businesses out of advising companies on improving But despite all the available assistance by the best corporate coaches in India, many organizations rarely see the value of their sales touching the sky.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find out a simple formula that will help you to increase your business sales?

By using our amazing tips you can increase your sales. Whether you are selling your products online or run a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

1. Make Your Customer Your Priority

Shape your marketing strategies and communication around your customers. What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

Conduct research on the current challenges that your customers are facing, then communicate in a creative way how your business can help them to overcome those challenges. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

2. Be With Clients & Prospects

Sales is a sport that becomes interesting and executes successfully when you are present. Be present with your clients and prospects with an attitude of you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Give Your Customers a Unique Experience

Treating your customers like king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

4. Create Consistent Marketing Strategies

Business does not always grow. There are times when businesses might also go through difficult times. To help a business thrive you should get solid marketing strategies when business is slow.

5. Involve your Customers While Bringing Innovation

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A- Analyze the problems & needs of the customers

B- Brainstorm what exactly your customer looking for in your products.

C- Co-create. Involve your customers when altering a range of products or services.

D- Deliver what promised

E- Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customer decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales numbers increasing. With our Problem Solving Courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

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Business motivation

9 Things To Consider Before Starting A Small Export Business In India

9 Things to Consider Before Starting a Small Export Business in India
9 Things to Consider Before Starting a Small Export Business in India

Exporting a wide range of goods and services, India is the 14th largest exporter in the world. According to a recent report by HSBC, India is set to become one of the top 5 exporters in the world by the year 2030. As the country has embraced the concept of ‘Make in India’, exports from India are set to take a speedy course and will contribute to the GDP of the country.

The government of India has always been a great supporter of exports, but the pandemic has opened a new opportunity for aspiring small business owners who wish to start their ventures in small towns. The widespread use of the internet has also helped the export and import business to flourish.

If you are planning to start your own export business in India, you can attend our Free Masterclass by Dr. Ajay Sahai, Director General & CEO, FIEO. You can download the Bada Business Community APP to attend the class on February 22nd, 2022, Tuesday at 6:00 PM.

Here are nine things you must know if you are thinking about starting an export business:

1. Select Product

If you have already thought about the item you want to import-export then it is okay. Otherwise, some products are prohibited from being exported. So, ensure that your product is not one among them. India is known for mainly exporting agricultural products. You can also select a product in your area and export them by keeping the quality of the product into consideration. It is an important factor in receiving future orders and reviews from customers.

2. Analyze your Target Market

It is very important to understand your target audience when thinking about selecting an export business. Research the market size, quality requirements, competition, payment terms, etc. when you select an overseas market.

You can also enquire about a few export benefits available in the market for a few countries under the Foreign Trade Policy. Export promotion agencies, Indian Missions abroad, and your acquaintances can prove helpful in recognizing the initial market, as well as, expanding it.

3. Select Business Name & Logo

Before you decide to register and look for buyers for your products, you should select a name and logo for your business. You need to think about your business`s name so that you can register it.

4. Registration

Like any legitimate business run in India, you will need to get registered. It could be registered as a sole proprietorship, in partnership, private limited company, or LLP. Hire a lawyer for any legal advice and to help you with the legal proceedings of registering the business.

5. PAN

Businesses must obtain PAN (Permanent Account Number) from the Income Tax Department.

6. Bank Account

Open a current account at any commercial bank that is authorized to deal in Foreign Exchange.

7. Obtain Importer

Exporter Code (IEC) Number An exporter/importer in India is required to obtain an IEC number as per Foreign Trade Policy. It is a key business identification number that can be applied for online at www.dgft.gov.in. After the introduction of GST (goods and service tax), the IEC number is the same as the PAN of the firm.

8. Obtaining RCMC

RCMC (Registration Cum Membership Certificate) is a membership certificate issued for 5 years by Export Promotional Councils (EPCs) or Commodity Boards of India. It is proof that your business has been registered with the council/board and is useful when applying for any benefit or concession under Foreign Trade Policy like duty drawback, duty credit scripts, etc.

9. Get covered through ECGC

Dealing with an overseas client involves risks from the insolvency of the buyer/country. These payment risks can be covered by ECGC Limited (Formerly Export Credit Guarantee Corporation of India Ltd), a company wholly owned by the Government of India which provides export credit insurance support to Indian exporters under the Ministry of Commerce.

To get in-depth knowledge and information, attend our Masterclass on the Bada Business community app for free.

The idea of managing the business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer courses like Problem Solving Courses (PSC) & Leadership Funnel Program (LFP Bada Business).

Categories
Business motivation

5 Tips To Write A Great Business Plan

5 Tips To Write A Great Business Plan
5 Tips To Write A Great Business Plan

Summary: Having a strong business plan can lead to plenty of opportunities. If you are planning to start a business, here is how to write the best one.

An idea can only give birth to a business, but an excellent business plan ensures that it grows into a successful one. An idea is often what garners attention from the investors however a business plan is definitely what is required to get financial support from them.

What exactly is a business plan?

A business plan is a written document defining your vision, goals, and objectives of starting a startup business. It outlines the goals, direction, team, finances, and future planning of your venture. It is created for investors, in a bid to raise capital, or used as an internal document to align with teams and provide direction.

It also exhibits financial documentation, and an overview of your business strategies and marketing strategy which requires extensive market research, and competitor analysis.

Why is it crucial?

Writing down a business plan provides a structure to your startup idea. It also gives you a blueprint of how your business will be operated. A business plan is also necessary to get support for your vision and to communicate it. It also helps you benchmark and checks your progress as the company grows.

So how your business plan should look like?

Your business plan should be crisp, clear, and concise, free from any naïve goals and visions. It should include key tactics, key strategy points, tasks, metrics, important milestones, and essential projections such as expenses, sales, and cash flow.

A business plan for a startup business can be 10 pages or less, depending on the nature of your idea and how complicated or simple it is. Your business plan can be written as a document or designed as a slideshow, or a PowerPoint presentation. Depending on the investors, it may be beneficial to create both versions.

Here are five tips that will help you to write a winning business plan:

1. Steer Clear from Gray Area

When writing a business plan, always be as concise as possible. Remove any filler language as despite sounding nice, it gets you nowhere and wastes space. Keep it short, clear, and simple because no investor would want to read a long business plan. Get to the point quickly.

2. Determine Your Purpose

One piece of advice that the best business coach of India Dr. Vivek Bindra gives is that entrepreneurs must focus on what they are going to do. For instance, they must answer ‘why’, and ‘how’, as it answers various crucial points like what makes employees get up every morning, and what are the values of a business.

Being an entrepreneur, you must take the time to identify and articulate your business`s core values and purpose. This will give direction to your business for all the decision-making processes.

3. Build Your Vision

The key to business success is having a clear vision of what you want to accomplish as an organization. But before you decide to pen down your idea and conception to write your business plan, you should come up with three to five key strategies that will help you to achieve that vision.

Another thing that is vital when writing down a business plan is the mission statement. The mission statement defines why you are doing a certain thing and what drives you to do it. It should begin with why you are in this specific business. Once, you fully understand the why then you need to define ‘what’ you are going to do, and ‘how’ you will achieve it.

The final part of the mission statement should be the ‘who’ your target customer is and how you are going to treat them. If you have any confusion and questions regarding the business plan, you can attend our free Masterclass on Bada Business Community App to know from the experts.

4. Be Realistic

Be honest with yourself in your business plan, which is why it is important to consider challenges and opportunities.

5. Be Creative

When writing down a business plan include a creative element in your business plan to stand out and grab someone`s attention. You can inspiration from various templates, but do not forget to give your personal touch to it. Do something out-of-the-box.

If you need help to write a business plan, you can take expert guidance in our Masterclass. You can also take our exclusive problem solving courses.

Categories
Startup

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!
7 Expert Tips To Allocate A Marketing Budget For A New Startup Business!

According to a report in the Times of India, “India is home to 81 unicorns as of now, with a total valuation of $274 billion.” With so many startups joining the league of Unicorns, it has become essential for the existing ones to focus on their branding and marketing game.

Branding and marketing are those two pillars in an organization that help a business to reach out to its potential customers. But as there are so many marketing avenues, small startup businesses often face the challenge to determine where they should invest their limited marketing resources.

Startups often lack clarity at early stages on how much time, money, and effort they should spend on their advertising, public relations, branding, social media planning, and content strategy at the outset.

So, if you have a startup business made from your dreams, passion, and determination, here is a list of some of the most effective strategies to help entrepreneurs and founders to develop first-time marketing budgets to optimize their investments and achieve maximum results:

1. Master One Method First

Just like when we learn driving, we want to do everything at once. But, as the primary rule, we learn to control the steering wheel. Similarly, as an entrepreneur, you should pick one thing and do it well. Once you have mastered it you can start focusing on building out the other options as you begin to get more business. Focus all your efforts, time, and money on a single method and use that as your power to get more business and break through the noise.

2. Pick Measurable Outcomes

When looking out for the best marketing choices, it is best to find out what you want for your measurable outcomes to be. For instance, if you want to sell 200 products in your first month, with an average value of INR 500 per customer, you should provide this to a marketing company to receive quotes on actions, and not just marketing services. It will help them to filter out the options deemed best for your business on actual budget samples.

3. Allot a Budget to a Few Targeted Areas

It will be unrealistic for any business to allot a budget without considering their revenue. A new startup must need to consider its targeted areas and how much budget should be allocated. It is best to focus on one target area and then grow into others as traction is gained. You can also take an online business course for entrepreneurs to learn more about marketing and advertisement.

4. Find Out How Each Strategy Will Impact Your Business

While budget allocation initially is a smart decision, understanding how each strategy is going to impact your business is paramount. Dedicating between 10 to 20 percent of gross revenue is a good starting point to invest in marketing and advertisement. Basics such as collaterals should not go beyond 5% of your gross revenue unless a brand strategy calls for it. PRs, advertising, communications are all similar. But to determine what will help your business to grow and attract your potential customers is essential. Focus on what is going to help you succeed.

5. Build a Scalable & Multi-Year Strategy

In the first year, you need a logo, a website, and some basic branding elements. But one most essential thing is content. You need great content for any marketing strategy to work. And as your company grows, you can spend more on advertising and promotions. When your company begins to scale, you can increase your budget.

6. Know Your Customer Journey

One of the most crucial things that every startup must do is that they should have a solid understanding of their customer journey. Run test ads on social media platforms and Google to find out how much you will have to spend to acquire a customer. You can also take an online course for entrepreneurs for marketing.

Investing in PR and branding can help you to lower your ad expenditure, only if done right. It will also increase your conversions, and give you a better idea of how much you must invest and in which medium of marketing.

7. Begin with Organic Marketing

There is no magic formula or shortcut to marketing your brand and advertising your products to increase your revenue. Startups should always begin with organic efforts, such as content marketing, PR, SEO, before diving into big ad spending. Why? It offers three benefits:

a).  It reduces your budget

b). It lets you find out what works by trial and error before investing in advertising.

c). Delivers ROI

Every single penny plays an essential role in a startup budget. Hence, it is important to allocate the budget carefully for marketing and advertising. Hope the above-mentioned techniques will help you to seek out choices that will give you the best results for your startup business.

Having a compelling marketing idea is great. But you know what is even better? Personal guidance to increase your brand presence consistently to facilitate sales, engage your customers and close leads. Our Problem Solving Courses can help you to overcome marketing and advertising challenges.