Tag: Marketing Strategies

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Strategy

4 Effective Ways To Communicate Your Brand To Consumers For Better Recall Value!

4 Effective Ways To Communicate Your Brand To Consumers
4 Effective Ways To Communicate Your Brand To Consumers

Do you have a startup that nobody knows about? Or are you struggling with low customer reach? If any of these questions resonate with your current business crisis, then maybe you are not able to create a value for your brand that connects your target customer with it.

Today, customers lack trust in brands, so making your brand authentic and giving it a voice that gives out a clear message is a challenge that many entrepreneurs face in the market world. But, keeping your brand on the top is also essential to create a recall value.

If you have an excellent market sense, you can learn creative ways to hone your skills by taking a business coaching program.

Also, if you think you are doing everything right, but still falling short to make an impact on your customers, you can take help from the best motivational speaker in India. A great coach will help you to point at the loopholes of the marketing strategies.

How you choose to communicate with your niche audience can have an impact on your brand. It also determines if a customer recognizes your corporate message or chooses to ignore it.

So how can you communicate your brand message effectively with your customers? Here are 5 ways in which you can create a brand value that your customers will always remember:

1. Give Experiential Marketing a Try!

Externally or internally, experiential marketing is great for a startup business. However, it is crucial to stay consistent, especially during the rebranding. Use the same color combination, logos, and a consistent brand voice throughout, as it helps to maintain consistency. Keep it simple with contact info, and try not to incorporate too much information.

2. Make your Brand Real

Many customers in today`s world do not trust brands, they prefer to trust real customers who have got the hands-on experience on a specific product. “Word-of-mouth” has taken a digital avatar and now people take reviews more seriously before purchasing a product.

If your business also deals online, you can showcase real customers using or wearing your products through videos, photo displays, or live streaming social feeds whether at work or having a vacation. The real-world view gives an immediate answer to the most common question of customers- “where they can use the product?” To excel in this crucial step, you can also take any business coaching program in which branding is explained in detail.

3. Make Your Brand Irresistible

Catching your customer`s attention is crucial if you want to create a strong presence for your brand. To build a powerful presence, you can use a digital medium such as tablets, to showcase your logo or marketing collateral.

You can also use billboards to display your business in high-traffic areas. You can also put your staff in jerseys or t-shirts which are well-branded with your logo and brand colors. You can also provide your team as well as customers with branded mugs and water bottles.

4. Show Your Company Culture

Your company`s culture matters more than you can ever anticipate. Since consumers want more authenticity it is essential to showcase the beliefs and values of the organization and employees. You can take a picture of your organization participating in something charitable. Showing a strong culture can have a powerful influence on the entire vibe of your brand.

Don`t tell a brand`s story. Rather show your customers and make them experience it. Take your brand`s DNA and bring it to life by simply showcasing the story behind your brand values. You can use the above-mentioned tips to establish your brand`s authority in the market.

You can learn effective marketing tips by taking a business coaching program. To know more about it, visit www.badabusiness.com

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Webinar

Bada Business’ Webinar On ’40 Low-Cost Marketing Ideas’ Makes 7th Guinness World Record!

Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!
Webinar On ’40 Low-cost Marketing Ideas’ Makes 7th Guinness World Record!

“Your brand is not when you appreciate it, but when your customers appreciate it with all their hearts.” We all must have heard about this line multiple times in the business world. Probably this is the millionth time you are reading it again in this article. Though the large organization has understood the importance of good marketing tactics, small business owners often struggle to put aside a budget.

To empower small business owners, Dr. Vivek Bindra conducted a webinar “Marketing ka Mahakumbh– 40 Low-Cost Marketing Ideas” on August 15, 2021. This webinar was not just an ordinary webinar. It was also his seventh attempt to create his 7th Guinness World Record. Earlier this year in June, he had created his 6th GWR record on “Business Yoga with Bhagavad Gita”.

Despite the pandemic challenges that the entire nation faced in 2021, Dr. Vivek Bindra, who is the CEO and Founder of Edtech startup Bada Business Pvt Ltd continued to do fantastic work of educating, skilling, hand-holding, and supporting small business owners, students, entrepreneurs, solopreneurs as well as the business owners to hone their business skills throughout the year via his interactive videos on YouTube as well as through his successful webinars that garnered the largest viewership.

Under the leadership of Dr. Vivek Bindra, Bada Business has scripted history by becoming the world`s first company to grab five Guinness World Records back-to-back in online learning.

In his latest webinar on Marketing, Dr. Vivek Bindra talked about 40 Marketing Strategies that even small entrepreneurs can imply to their business. These marketing strategies involved Buzz Marketing, Guerilla Marketing, Moment Marketing, Meme Marketing, Disruptive Marketing, Curbside Marketing, and various other techniques that do not require much investment.

“Marketing ka Mahakumbh- 40 Low-cost Marketing Techniques” webinar was attended by 501,269 viewers, out of which 3,31,505 were unique users. The webinar was watched in 31 countries including India, Nepal, Pakistan, Bangladesh, UAE, USA, Malaysia, Australia, and Singapore. It was watched for 165,551.6 hours and recorded 83,458 concurrent viewers creating a new Guinness World Record for the largest webinar.

This was his 7th successful attempt to create Guinness World Record, while he has set six previous world records. Here is a list:

6th GWR– World’s largest online event on leadership lessons (June 20, 2021)

After making back-to-back five GWRs in the previous year, Dr. Vivek Bindra in 2021 came together with ISKCON (International Society for Krishna Consciousness) to create his sixth Guinness World Record for conducting the largest webinar on ‘Business Yoga with Bhagavad Gita’ on June 20, 2021. This webinar proved to be the greatest hit with 3,034,346 views. The webinar received 1,55,449 viewers on Dr. Vivek Bindra`s YouTube channel and was watched for 664,040 hours.

5th GWR– World’s largest online lesson on retail management (Sept 27, 2020)

In his fifth attempt, Dr. Vivek Bindra conducted a webinar on ‘Retail ka Mahakumbh’ which was based on ‘Retail Management’. The webinar once again was reached 2.6 million viewers and received 84,023 concurrent viewers with 201.1K total unique logins earning him his fifth Guinness World Record in 2020.

4th GWR– World’s largest online event on ‘How to Start up’ (Aug 15, 2020)

In his fourth attempt to make another prestigious Guinness World Record on 15th August 2020, Dr. Vivek Bindra made an all-new record for the largest viewership for his webinar on ‘Start-up Business Management’ on his most popular YouTube channel. Conducted by Dr. Vivek Bindra, the webinar received 210,626 concurrent viewers and was watched for a total of 1,84,41,720 minutes with 5.6 million reach, earning him his fourth GWR in 2020.

3rd GWR– World’s largest online lesson on strategy management (June 27, 2020)

Breaking another record with the largest viewership for the premiere of an exclusive webinar on his YouTube channel based on ‘Strategic Management’, Dr. Vivek Bindra has claimed one more feather in his hat and Third Guinness World Record for highest viewership. His webinar received 122,323 peak viewers and was watched for a total of 1,41,91,200 hours, making it the Largest Online Lesson on Strategy Management.

2nd GWR– World’s largest online sales lesson (May 31, 2020)

Creating an iconic Guinness World Record for ‘Largest Online Sales Lesson’, Dr. Vivek Bindra conducted this webinar on May 31, 2020. The webinar received 15 lakh participants, 25 lakh logins from 138 countries across the globe. It was watched for 4 crore minutes with 95,087 unique viewers for 30 minutes of concurrency.

1st GWR– World’s largest online business lesson (April 24, 2020)

The ‘Online Business Lesson’ webinar which was conducted under the expert leadership of Asia’s top business coach Dr. Vivek Bindra, organized by Bada Business was participated by 4 Lakh unique users and around 8 lakh participants across 115 countries. The webinar garnered 1 Crore minutes of viewing, which is a new world record for the Largest online business lesson. The webinar received the largest viewership leaving countries like the USA, Russia, and China behind. This was Dr. Vivek Bindra`s first attempt at GWR.

Dr. Vivek Bindra`s YouTube channel and successful business webinars are designed for people who are looking for professional guidance to start their entrepreneurial journey. His business webinars are interactive and receive huge support and love from a large number of entrepreneurs, business owners, and students.

Categories
Marketing

5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

5 Marketing Mistakes Entrepreneurs Make that can Damage Business
5 Marketing Mistakes Entrepreneurs Make that can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite, all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that looks massive, end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple IPhones and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So to stand out, you have to be unique when it comes to marketing, just like your startup business idea. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask this question to themselves. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Watch how NOKIA lost its grip on the market and failed as a mobile giant in this video:

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which ones work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.

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Startup Strategy

3 Key Things That Help Startup Businesses Dominate On Instagram!

3 Key Things That Help Startup Businesses Dominate On Instagram!
3 Key Things That Help Startup Businesses Dominate On Instagram!

Most entrepreneurs who have just set up a small startup business would agree unanimously that real, organic, and engaging followers on Instagram are the most powerful audiences that one can build on social media.

Today, Instagram has been a promising platform not only to gain more customers for your startup business but also one of the best ways to build your brand presence. If you have few thousand followers who are real and engaged, you can turn your Instagram business account into a multi-million dollar business in just a few years.

Many people think that there are some deep secrets that the most popular brands or Instagram accounts must be hiding, but truth to be told, there are no secrets. To grow on Instagram you only need three things- Time, Patience, and Hard-work.

So whether you have a startup business selling quirky t-shirts, or you are running yoga classes, these tips will help you launch your business on Instagram in a new light:

1. Post Engaging Content

Ask yourself one question- why would you want to follow a business account on Instagram? Will you do it for their awesome products or services that you might come to know from ads that they run, or because they post highly engaging content on their profile?

The answer is simple and true- for their content.

To grow properly on Instagram, a business must focus on posting content that is of high quality and engaging as well. Post engagement is what brings growth to Instagram and helps a brand to establish its strong presence.

Some people think that posting promotional offers on their profile will get them, customers. But the harsh reality is that nobody wants to see unnecessary promotional material on their feed. People want to follow accounts that deliver value. If you are an entrepreneur with a solid startup business plan, maybe it is time to rethink your entire content strategy.

2. Follow Accounts that Deliver High Value

Inspiration is everywhere. Sometimes you can simply get it from your competitors who are doing well in their business. You can follow them and they can follow you back. Many people have rejected the idea of following/unfollow strategy, however, if done correctly it can prove to be effective.

If you are struggling to build followers on your business account, you can implement the follow/unfollow strategy. Also finding the right people to follow is the biggest issue and this is where most of the strategies fail. It is very essential to find the right kind of people who would be genuinely interested in your specific type of content. To find accounts that will be interested in your type of content and carve out your own space by increasing 500 followers per month on Instagram.

3. Be Ultra Social

Instagram is a social media platform. Unlike LinkedIn, you need to engage and socialize with your followers to keep them following your account here. And it can be rewarding for the social people. If you have a small startup business that has something to offer people- a product, service, or simply your expertise on a particular subject, there are plenty of ways to find value on Instagram.

If you engage with others, people will engage with you. And Engagement leads to growth and you will likely begin to gain followers from your contributions.

Social Media platforms can be really rewarding and prove to be a contributing factor in your business growth if used to their maximum potential. Many entrepreneurs think that there must be some easy-way-out like buying followers, but that is not organic and will harm your online presence in the future.

So use these three hacks mentioned above to increase followers by creating great content, and you too will find great success for your business on Instagram. To learn more about marketing strategies and techniques that work, you can take our Problem Solving Courses.

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Marketing

3 Marketing Techniques for Start-Up to Follow During Initial Business Stages

Online Business| Representational Image (Photo Credits: Pixabay)
Business| Representational Image (Photo Credits: Pixabay)

In the recent years, many start-ups have emerged in the country in several industries. The start-up ecosystem is blooming with more and more businesses being established and people taking to entrepreneurship. However, many of these businesses do not last for more than a couple of hours owing to the existing competition. As for start-ups a wide reach and customers’ recognisation is important which depends on its public communication techniques. Sales promotion, publicity, advertising, personal selling are all the part of marketing mix. A judicious use of all these, ensure an effective customer reach to the firm. 4 Startup Ideas That Housewives and Moms at Home Can Consider and Earn a Good Amount.

Here are 3 Effective Marketing Techniques Start-Ups Should Follow : 

Collaboration with Influencers

One of the easiest way to have an effective reach for the start-up is to collaborate with the influencers. People share a personal trust and connect with the social media influencers, if they promote or use the firm’s product their followers are bond to look up for the same. Hence, it helps in drawing customers’ attention towards the start-up and winning their trust.

Offer a Free or Trial Version of the Product

Another way to attract customers at the early stage of the business is by offering free or trial version of the product or service which the start-up is bringing to the market. People tend to be drawn towards free offers and take up the product. It has been proven to be a highly successful for start-up and even for established businesses who are launching new products or services. 3 Small Business Trends that will Emerge in 2021!

E-Mail Marketing

For a start up to be successful, it needs to develop a connect with the potential customer. E-mail marketing is one of the best and cost effective option a firm has to establish the connect with the public. By sending personalised mails to the customers, a firm draws their attention towards itself, its products and services.

Right from entering the market to position itself among the competitors, a firm needs to follow a comprehensive and well researched marketing plan. It helps the business to establish itself and flourish. It also helps in acquiring new customers as well as retaining the old ones.

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Marketing

4 Cost Effective Marketing Strategies to Promote Small Businesses

Marketing Strategies| Representational Image (Photo Credits: Pixabay)
Marketing Strategies| Representational Image (Photo Credits: Pixabay)

In order to survive the dynamic market conditions and stiff competitors, businesses need to keep promoting itself and acquiring new customers while retaining the existing ones. Once the business has established itself in the market, next step is to expand and diversify. A pre-requisite for successful expansion and growth of the firm is a wide reach and awareness among potential and target customers. A comprehensive and well researched marketing plan is important for business development.5 Simple Steps to Start a Packaging Business in India.

With the coming in of social media, the avenues to promote businesses have increased. Marketing is no longer restricted to offline spaces. Business promotion involves all the activities that are undertaken to communicate about the enterprise and its product or service. It includes advertisement, public relations, branding among others. 5 Ways To Eliminate Work Stress And Avoid Burnout.

Here are 4 effective ways to promote Small Business:

List Your Business in Online Directories

One way to reach customers is by listing the business in online directories. There are various sites available over the net that gives you can opportunity to list your business for free. Especially, for small businesses with low budget listing is a beneficial option of promoting the business. Some of business listing sites in India are :

  • sulekha.com
  • tradeidnia.com
  • indiamark.com
  • justdial.com
  • freelistingindia.in

Partner With Other Small Businesses

Another way to promote a small business is by partnering in with businesses in the same or complementary field. This way the business can enter new markets and take advantage of partner’s resources and customers. It helps the business to understand the market orientation better and modify its offering accordingly.

Create and Verify Business Profile on Google

To promote business online, having a verified business profile on Google. It automatically lists your business on search engines and it pop-ups whenever someone looks for similar product or services in your locality. It helps in boosting consumers’ confidence in the business, as people are increasingly becoming depended on online resources.

E-Mail Marketing Strategy

E-mail marketing is the most important aspect of online marketing. By communicating with customers on regular basis through personalised e-mails help developing a connect between the firm and customer. As per surveys, e-mail converts more people into customers as compared to any other element of digital marketing.

Businesses should have a balanced mix of online and offline promotional elements in the marketing plan. No one business can survive without proper marketing strategies which are flexible and responsive to dynamic environment. To evolve and grow businesses should carefully choose and implement promotional strategy.

Categories
Marketing

The Moms Co: How this brand is helping would-be Mothers with Toxin-free Products!

Necessity is the mother of all inventions’. And today we will unravel the success story of one such purpose-driven brand- The Moms Co. The brand which has raised $8 million (Rs 58.4 crore at the current exchange rate) in its third round of funding is riding on a wave of success. The existing investors Saama Capital and DSG Consumer Partners led the Series B round of funding.

The Moms Co. is a wellness start-up that began in 2016. Based out of Delhi, The Moms Co came into existence when the husband-wife duo Malika and Mohit Sadani had their second daughter. The couple moved to Gurgaon from London after her delivery. Malik`s struggle to find a safe, natural, and toxin-free product for her baby in India led to the birth of The Moms Co.

In today`s time, hygiene is paramount! The topmost priority of new-age parents is to keep their babies safe from diseases. No couple would want their child to open his eyes in an unhygienic environment. Also, maintaining a sanitized environment is essential for the mental and physical wellness of the expecting mother.

 

“Finding a premium quality product for my daughter that was natural, safe, and toxin-free was so difficult that I had to rely on my friends traveling from abroad to India to get my stock. On discussing the ordeal with other mothers, I soon realized others like me were also facing similar challenges. It just struck to me that no brand in India was listening to us moms and trying to resolve our requirements,” explains founder & CEO Malika Sadani.

What finally triggered her to come up with her brand is when a friend of the couple traveling from the US couldn`t get the products they had ordered due to heavy snow in Boston. That`s when the couple finally decided to do thorough research and go deeper into the supply chain. They wanted to know if high-quality products can be made in India.
It was then that she decided to take her first step towards The Moms Co. Before setting her foot as an entrepreneur, Malika, who has done her graduation from the Welingkar Institute of Management, has worked as a banker with ICICI bank. Her husband Mohit is an IIM Ahmedabad alumnus and worked with big hotshots like Mckinsey & e-commerce unicorn Snapdeal.

So what makes this brand special? Their excellent quality standards! The company`s products are developed by highly skilled experts across Australia, India & Switzerland. The ingredients used in their products are checked thoroughly against databases available around the globe.
The products then undergo stability tests to ensure that their quality and stability are intact across varied humidity and temperature conditions. Each product undergoes microbial tests to determine they are free from heavy metals, mineral oil, and microbial growth.
After going through a series of tests, the products are finally sent for dermatological evaluation to ensure they are free from any irritants. Their entire product range is certified toxin-free and deemed safe by Safe Cosmetics Australia.

At present, The Moms Co has a market size of Rs 10,000 Cr and growing exponentially at 20% annually. With most of the mothers spending time online on research and for their daily shopping needs, the brand is gradually shifting to online as well.

The Moms Co. is coming out with a wide range of products for hair, skin, pregnancy & baby care, and another 25 expected by the end of 2020. They are trying to evolve as a one-stop destination for pre-natal, post-natal, and baby care products.

Malika`s journey is an inspiration! Her motivational story can inspire people to achieve big by turning dreams into reality. But conceptualization of an idea can take more than just thorough research about the market. Know how can you expand your start-up and establish it as a brand. Visit www.badabusiness.com to join https://www.badabusiness.com/life-time-membership?ref_code=ArticlesLeads

Categories
Marketing

5 Powerful & Affordable Local Marketing Strategies to Grow your Business!

local-marketing

Whether you are running a company worth a million dollars, a small business owner, an entrepreneur, or a solopreneur, marketing is necessary for every product or service. But, small or local business owners probably lack financial resources that are significant to advertise products in the niche market.

However, marketing can be done even with just a shoestring budget. Yes, you heard it right! Any marketing strategy will yield perceived impact, as long as you know how to implement them effectively. Having said that there are many local marketing strategies, which are quite cost-effective and very impactful.

One thing that every business owner must take into consideration is that not every marketing strategy will be suitable for your business. Hence, you must be aware of customer behavior, your competitors in the market, and your niche market.

You must pick your marketing strategy with caution, considering your budget and lack of luxury to do a marketing do-over.

To make it all easy for you, here are 5 inexpensive local marketing strategies for your business:

  1. Creative Packaging

Creativity can help you find solutions to overcome challenges. Creative packaging can be an excellent marketing stint. It does not necessarily have to be an expensive one, but it should catch the attention of your customers. Hence, don`t be afraid to think out of the box!

  1. Sponsor Local Events

If you are an entrepreneur or a new start-up, local events are the best place to make your brand a presence. Small local events are sponsored by multiple brands. Each brand pays only a small sum of money to get featured on the list of sponsors. Find out the upcoming local events and get associated with the ones that will help you target the right set of audiences.

  1. Use the power of Social Media

Social Media in today`s world is an impressive way to make an impact on your customer base. Instead of selling your product or services, educate your audiences. Tell them how a particular product will solve their burning problem. Build a stronger relationship with your customers that will help to establish your credibility and trust.

  1. Effective Promotional Schemes

With cut-throat competition in the market, brand promotion is extremely critical. If you are planning to introduce a new product in the market, you need people to try out your service or product. It is always a good idea to offer free samples and trials to ensure your target customers can experience your services first hand.

  1. Take Customer Feedback

Retaining an existing customer is always cheaper than getting a new one. Hence, before you think about buying a new client database to churn out a new marketing strategy, use your existing customer database constructively.

Customers are happy to give honest feedback on the products and services they have paid for. With an engaging feedback process, you can make your customers feel valued and learn the multiple ways of improving your business.

Marketing strategies need not be expensive, rather creative and effective! Unlock your business`s true revenue potential with our aforementioned local marketing strategies and a lot of deep business insights with our Everything About Entrepreneurship (EAE) program.  Visit https://www.badabusiness.com/?ref_code=ArticlesLeads. Click now!

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Marketing Startup

5 Cost-Effective Marketing Strategies for Startups

Marketing
Marketing (Photo Credits: Pickpik.com)

The greatest challenge in front of startups is that they are usually on a tight budget. Even if they are not, it is very important, that they should wisely spend each penny for a better result which they can see tomorrow. Therefore, startups shouldn’t be focussing on big marketing spends, but their attention should be on strategies which will help them reach out to a wider audience with limited spends.

Let’s take a look at some cost-effective marketing strategies which startups should consider.

1) Create a company website

Make a proper website, which is easy to navigate and can be opened on all the platforms, like a laptop, mobile phone or on a tablet. It should have all the information about what the company does.

2) Focus on Good Content & SEO

Once your website is up and running, the next step should be to populate the website with relevant content. Equal importance should also be given on SEO for your content to be easily found on search engines.

3) PR and news articles

If you are new in the market, it is very important to spread a word in the media about your arrival with the help of good PR and relevant news articles about your company.

4) Social Media Marketing

Use social media to reach out to your potential customers within a fixed budget. Don’t bombard the audience with too much promotional content. It is very important to create a niche and credibility so that people can trust your brand. Startups can also try influencer marketing, it is a very popular marketing form involving endorsements and product placement from influencers, people and organisations who have an expert level of knowledge or social influence in their field.

6) Be Part of Relevant Forums & Groups

Join as many relevant business groups on social media. Try and look out for questions pertaining to your business. You might see someone asking a question that you can answer (with your expertise), and use it as an opportunity to promote your business.

The marketing strategy of a start-up in the initial few months should be to engage with the customers, and not just sell a product. Remember, you are a new brand and people are not aware of your existence, so it is very important to engage and create a relationship with your customers.