Small businesses need leads to strive and survive in the long run. Good leads. But they have to be of great value. Generating quality leads is a constant need for any business and to constantly generate leads for your business, you need to think out of the box.
Though there are many traditional methods, they are no longer in use. Stepping away from standard practices and experimenting with new ways can help to generate leads in unexpected ways.
What are leads?
Leads are those qualified prospects who can become customers and ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and boost their conversion rate.
Here are five lead-generation tips to boost your leads faster:
1. Create Your Digital Footprint
A digital footprint can open multiple opportunities for a business to generate leads. This includes using social media platforms. You can also create opinion pieces, thought leadership articles, and comments on third-party posts. Draw an action and go for it. You can also work with a business coach to ensure you are on the right path.
2. Review your Homepage
Most marketers receive visitors on their homepage. And since the homepage receives a large amount of traffic, wouldn’t it be a good idea to review and adjust your homepage? Add a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images as it can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.
3. Share links to your webinars in your content
One of the best tips you can implement in your marketing strategy is how a webinar can be brilliantly in your favor. A webinar is a low-cost way to get your message directly across to your target audience, who asked for it when they signed up.
If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.
4. Engage Your Audience
When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.
5. Keep the Lead Generation Team Separate from Sales Team
If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headlines, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.
Lead generation is stimulating and capturing the audience’s interest in a particular service or product to develop sales in the pipeline.
On the other hand, the sales team is primarily concerned with the business of the exchange of goods and services for money. Their focus is on selling more.
Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.
Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Absolute satisfaction comes from the things you learn in the process of applying these proven lead-generation tips.
Want to learn more about lead generation and smart tips to increase them? With our Business Coaching Program, you can gain in-depth knowledge of sales.