Tag: startup business idea

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Strategy

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!
4 Awesome Tips for Women Entrepreneurs To Grow A Strong Personal Brand!

Personal branding is crucial! It is a successful practice of people marketing themselves and their skills as brands. Whether you are a popular business coach or a fashion designer with a brilliant startup business idea or an excellent cook, it helps in attracting potential clients, customers, and a new job as well as business opportunities. Especially for women entrepreneurs, irrespective of what industry they are in. If you are a female who wants to grow their career heights then personal branding is your best bet.

However, truth to be told, making a strong first impression on popular social media channels is no cakewalk. Self-promotion can be successful for women entrepreneurs only when you post engaging content combined with credibility and confidence.

Here is a list of some of the most amazing tips that can help women entrepreneurs build a great personal brand:

1. Align Brand`s Identity with Yours

“One of the downsides of being a women entrepreneur in today`s world is that we tend to scrutinize too many things”, says Priyanka Bhargav, Head/ Associate Director, Consumer & Brand Research & Insights Myntra – Jabong. This tends to delay things as they overthink and mull over things for a long time.

So what exactly should female entrepreneurs do?

Sync your brand with your identity. If a woman wishes to create and establish a brand for herself, she just needs to go with the flow. Go with what is your personality trait. Go with what you certainly believe in and stand for, which is something inseparable from you; something that no one can take away from you.  It will result in a brand that is authentic, consistent, and a lovable brand that will be loved by Social Media.

2. Share Experiences Online

Our social media presence is often considered an extension of our identities. It not only gives our customers a peek inside our personalities, but it also defines how people and businesses perceive us.

Raka Khashu Razdan – Head, Marketing, CBRE India believes as a women leader, it is necessary to invest some time in building an online presence to highlight strengths and also connect with others to strengthen and build your network.

Sharing personal experiences often encourages other businesswomen or aspiring female entrepreneurs to find motivation. It also helps to find business mentors by picking other`s interests. Such relationships are essential in the present times to spot the right business opportunities.

3. Share Your Work With the World

An individual`s brand is established and maintained first and primarily by the evidence of her work and the outcome of that effort. Hence, creatively present your professional achievements and share them with the audience. It will enhance your credibility amongst your niche segment, making them more connected with you.

4. Use Social Media Cautiously

In a world where everyone is present on social media, everything that you post is not private. Hence, one should be extremely mindful of the profile pictures they use on social media. Always be aware of the fact that whatever content you are posting on social media it is visible to all.

From posts to likes, opinions, and comments, or even what you share and forward creates a perception of yours. You must understand that what may be alright at a personal level may not be necessarily conducive to the professional image that you are trying to establish. So always be cautious of your post.

To attract the right investors, clients, customers, and business opportunities, personal branding is critical for every entrepreneur, irrespective of their gender.  Hence, apply these tips and see your presence growing on social media.

Owing a business is incredibly rewarding, but to keep it up and running needs professional expertise if you are an amateur. To know how to build a startup from the scratch, you can take the ‘Entrepreneurship Course’ to gain in-depth knowledge about different aspects of the business.

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Business motivation

5 Ways For Entrepreneurs To Leave An Unforgettable Impression!

5 Ways For Entrepreneurs To Leave An Unforgettable Impression!
5 Ways For Entrepreneurs To Leave An Unforgettable Impression!

“Out of sight is out of mind”, this holds especially in the business world. Being memorable is crucial for every entrepreneur. It is essential for every brand. If a customer does not remember your brand, he or she will purchase from your competitor. On the other hand, if investors will not remember you, they will not fund your project and you will have a hard time finding an investor for your startup, no matter how brilliant a startup business idea you have.

Most entrepreneurs often find it challenging to create a brand recall value for their products or services. Making your customers recall your brand at the time of making a purchase decision can take your business revenue- sky high!

So many entrepreneurs who attend seminars and webinars of the business motivational speaker, Dr. Vivek Bindra often ask them how to make them memorable enough. They often share their experiences in which they remember meeting a certain investor, but they have no idea that they connected before.

“Brand recall value is critical to any business”, says Dr. Vivek Bindra. “And to make your customers memorize your brand name does not need much. It is a very simple mechanism that is implemented by many popular brands that take their marketing strategy to an all-new level.”

So what are some of the simple, yet powerful strategies to ensure you are making a strong and lasting impression? Let`s get started:

1. Identify a Common Factor

What is the first thing that can get someone to like you instantly? According to eminent psychologist Robert Cialdini, “the fastest way to get someone to like you is to find a commonality you share with them.”

Customers will trust you and relate to you only if they share a special bond with you. So whether it is the common hometown, or the same school, similar color, or favorite business motivational speaker in India, if you share similar interests with them, they will like you, trust you, and will remember you.

2. Pique their Interest

Most often when someone asks, “What do you do”, we kill the conversations in the first 10 seconds. Instead of replying with the usual boring answer, find a creative way to explain your profession that will pique their curiosity. Whether you are an entrepreneur with a startup business idea, looking for an investor or small business owner who wants to build a strong network, make your customers or clients want to know more.

Instead of introducing yourself as, “I own a business”, say instead “I help companies become more famous” or “I am launching a business that will enable you to connect with potential customers.”

3. Develop a Signature Style

Until and unless you don`t emanate a style that is unique to you, it is tough for other people to remember you, especially if they are meeting hundreds of other people at the same time. Along with your excellent communication skills and presentation style, sometimes your wardrobe can help you stand out too. If you have a certain accessory or style, you may consciously make it a part of your style and personality. For instance, Steve Jobs` black turtlenecks helped him to stand out from the rest of the crowd.

4. Ask Right Questions, Plenty of them

People love to talk about themselves, and they are likely to remember someone who shows genuine interest in them, who is more thoughtful, and asks the right questions. Someone who asks interesting questions makes them feel more appreciated and important rather than someone who simply rattles about their accomplishments.

5. Stay Connected & Follow up

Being an entrepreneur is a tough job! If despite socializing well with others, if they don’t remember your chances are that you might be not giving them enough opportunities. It is hard to remember anyone whom you have met just once. Hence, if you want to stay connected with a potential client, customer, or investor, make a point of finding a way to continue the conversation.

Perhaps, you can contact them to discuss your startup business idea or simply send them an article related to that. Get their contact information, follow them on LinkedIn and congratulate them if they have achieved something, recently.

Making a strong impression is critical to any startup business. So follow the above tips and let us know if they worked like a charm for you on your next meeting. To know more about how to pitch correctly to your investors, you can take our “Entrepreneurship Course”.

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Motivational

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur
7 Simple Yet Effective Ways To Stay Motivated As An Entrepreneur

If you have just started your own startup business to fulfill your entrepreneurial dream, you must have realized that it is quite difficult to manage it all, alone. On the other hand, if you have been in this boat for quite some time now, you probably have encountered quite a road bumps that have set you back.

Working on a startup business idea feels exhilarating in the beginning, but managing multiple entrepreneurial tasks can put you off balance. Also, if the results are not as per the expectations, the passion soon begins to fade away.

Either way, as an entrepreneur, it`s easy to lose motivation. The key is to not give up and to figure out ways to uplift your spirits and morale on those dark and more grueling days. Though there are some of the best motivational speakers in India who can help you to stay on track, there are other ways too!

To help you, we have mentioned 7 ways in which you can stay motivated as an entrepreneur:

1. Set Personal Goals

You must have created your startup business with a specific goal in mind, objectives that you would like to achieve, and some core values you adhere to for lifelong. However, the major issue that is common with many entrepreneurs is that they often tend to forget to create their own personal goals.

Hence, it is crucial that you prioritize your personal goals and write them down as a reminder for becoming an entrepreneur in the first place. 

2. Get Inspired through Entrepreneurial Stories

There are thousands, if not millions of stories of entrepreneurial success in the real world. It is really encouraging to see people achieving dreams that are similar to ours. Read those stories and use them as an inspiration. Most importantly, learn from them. If you have a specific challenge you need to overcome, look at ways others have done it in the past. You can also take the professional help of a business motivational speaker like Dr. Vivek Bindra to find creative solutions for your burning business problems. 

3. Join the “Entrepreneurs Book Club”

Bill Gates read around 60 books a year, which means he finishes 5 books a month. Reading a book not only improves focus and concentration but also enhances knowledge. People who read regularly are better problem-solvers.

Find out a book club where entrepreneurs from various industries and sectors regroup to tell their peers about motivational and inspirational books they have read.

4. Follow Healthy Routine

We can`t avoid stress. But yes we can find better ways to cope up with it. People are often more concerned about their physical health and ignore their mental health. Physical wellness can definitely have a positive impact on your mental health, so it is very important that you maintain a healthy diet, regular workout schedule, and time to relax.

5. Join the Morning Club

To have a productive day, the beginning should be proper. It is very important to have your day planned in order to achieve all the tasks at the end of the day. Once you have woken up, showered, and taken breakfast, sit down and write tasks for the day.

Prioritize your important business-related tasks that require more attention and focus in the first half. The second half can also include your personal goals like meeting your friends for dinner. This list will help you stay focused and organized.

6. Indulge in Motivational Activities

Taking breaks and engaging in other activities is as important as focusing on your work. Watch inspirational movies, read motivational books or listen to podcasts, play your favorite sports, or dance to the tune of your favorite music in your free time to keep your spirits high and souring! 

7. Get Proper Sleep

Many entrepreneurs believe that attending few business-related conferences and completing tasks is worth missing out on a good night’s sleep. But the truth is that lack of sleep can lead to many chronic illnesses like Alzheimer’s and hypertension. Lack of sleep can also lead to poor focus and motivation. Hence, it is crucial to get proper sleep in order to stay motivated and pursue your entrepreneurial tasks.

The key to keep yourself motivated as an entrepreneur is to always remember why you started in the first place. By staying positive and using some techniques that we have mentioned above will help you to reach your goals.

You can learn how to give your customer an unforgettable experience from the top industry leaders through our online business course i.e “Entrepreneurship Course”.

Categories
Strategy

5 Smart Ways To Earn Extra Income With A Full-Time Job!

5 Smart Ways To Earn Extra Income With A Full-Time Job!
5 Smart Ways To Earn Extra Income With A Full-Time Job!

Is your bank account dwindling? Are your savings not enough to start your dream startup? Do you want to pursue your master’s in the best foreign university? Do you simply want to earn extra income with your full-time job?

If the above questions resonate with your current situation and the answer is yes, then let us tell you that you are not alone! Everyone in this world would like to have some extra income because let`s face the fact- our salary is just not enough to fulfill our dreams.

While some of us would want to take admission to a world-class foreign university, some would like to pursue the online business course, others might be saving to turn their startup business idea into a reality. But with lots of fixed expenses, it becomes difficult to save much with a regular 9 to 5 job. And, when you have lots of things on your list to achieve, you run out of time.

But the good news is that you can eliminate some of your financial stress by earning extra income with your Full-Time Job.

Yes, you heard it right!

So whether you are looking to stock up cash for your startup business idea or make new investments, a few thousand rupees can certainly bring a nice change into your life. If you are wondering how to do it, let`s get started:

1. Start a Service Business

A service business can be launched without a large network, courtesy of the internet and social media. To start a service business you do not need many overhead expenses. You can simply start your business by telling people in your social circle about the services you are offering and how will it make their lives easy and better. Ask them to spread the word and who knows, you might end up founding a successful startup business.

There are many services like dinner catering, event planning, freelance writing, digital marketing, social media brand promotion, or online marketing. Start by crafting an amazing outreach email to get yourself up and running in a couple of days. You can also take help from a business coach to guide you.

2. Invest in Real Estate

Many full-time working people do not like the idea of becoming a landlord, especially in India for various reasons. But being cash-strapped is the major one. However, you can invest in a cheaper property and rent it out. From the monthly rent that you will receive, you can pay out your EMIs or save up the money. It can also be a lucrative way to earn passive income during your retirement years.

3. Start an E-store

If you have a dream of starting your business store or a fashion outlet, you will have to think about doing a lot of research for products, manufacturers, market your site and figure out how to fulfill orders. Along with all that you will also have to take care of customer service and refund requests.

But managing all that can be a little daunting with a full-time job. Hence, the right way to do it is to start a store and develop a presence directly on Amazon or Flipkart without the need to take on so many roles. Many sellers directly ship their products to their fulfillment center and never touch the product itself.

4. Become a Motivational Coach

If you have an amazing way to connect with people and leave an impact that can make their lives better, you can become a motivational coach too. You can make thousands of rupees by hosting events without aiming for sign-ups and high-profile guest speakers.

These days more than physical challenges, people are suffering from mental challenges. Most often they feel discouraged and demotivated. A motivational coach shows the right path to his audience by sharing his life-changing experiences that include both struggles and success. Once you secure a loyal audience, you can start charging for an event and grow your network by using various social media platforms.

5. Get paid for your Hobby

Dig a little deeper and you will find out that we all have quite a few hobbies that we can use to earn extra income. For instance one of my friends loves painting glass bottles. Now she has started selling it through her Instagram profile along with her full-time job.

Take inventory of what you love doing in your free time. If you love trekking, you can do a professional course and go out in the mountains on weekends with a group to earn that extra money.

These ideas can help you earn extra money while you have a full-time job. If you want to start a startup, you can take our ‘Entrepreneurship course’. This course is an online business course that prepares you to face the challenges of the business world. It also helps you to build a startup from the scratch.

Categories
Business motivation

3 Amazing Ways For Small Business To Stand Out From Competitors

3 Amazing Ways For Small Business To Stand Out From Competitors
3 Amazing Ways For Small Business To Stand Out From Competitors

What is the most essential aspect of a successful startup business? To stand out so that your potential customers choose you over your competitors on every single purchase. And just like most of the things in this world, there is a right way and a wrong way to do that. But unfortunately, most entrepreneurs approach this crucial factor in the wrong way.

Approach it the right way and it will result in a shorter sales cycle, lower marketing costs, and dominance in your niche market. Do it the wrong way and it will result in the opposite.

Being an entrepreneur you would like to avoid the latter.

But then how should you stand out from your competitors when the startup ecosystem is getting saturated? Are there any online business courses for entrepreneurs from where you can learn them?

Keep reading this article and we promise that by the time you reach the end, you will know exactly how to position your brand as a clear choice- both logically and emotionally:

1. Be Different & Unique

No matter how unique was your startup business idea was according to you, there is a possibility that either someone already has or will come up with the same business idea. And contrary to the popular belief, the world will not beat you down your door throwing money for your product or a service just because you have come up with such a great business idea.

A product or a service that is better than your competitors is great. But a consumer wants something different and unique. That’s because the human brain wants to change and that’s how it works. Things that are similar blend into obscurity, while the things that are different, stand out.

Take Apple computers for instance. An Apple computer is not any better than PCs, despite the popular belief of the loyal customers. They are priced higher with comparable specs with a different operating system that does not even let its user run any software.

They are not better, they are just different.

So while it is essential to provide products or services which are better than what your competitors offer, it is vital to be more different and unique to get a massive advantage over your competitors.

2. Build Multichannel Presence

“Out of Sight, Out of Mind”- this adage is truly applicable in today`s marketing world. Have you ever followed up with your customers only to find out that they bought from one of your competitors instead of you? This is because once you are out of sight, you are out of mind. And your competitors did a better job of staying in front of potential customers.

When your customer was making a buying decision, your competitors made the most of it by staying in front of them. And all it takes is–Effective Marketing. While some brands do it well, others do not.

An effective marketing strategy requires you to be present in more than one place to capture the attention of your target audience. Facebook, Instagram, Twitter, YouTube, Email Marketing, Google, SEO, phone calls, Video Marketing, Blogging, and the list goes on. You just have to be careful to not take more than you can effectively handle.

The proper approach is to add one new channel at a time and work strategically to achieve significant traffic there before adding another. You can also take an online business course that includes marketing to learn important tools to boost your business.

3. Testimonials of Happy Customers & Clients

No matter how much a company claims its products to be the best, consumers will dismiss a company`s claims unless they can be proven. This is where your customers and clients come into the equation. You should incorporate them as part of your marketing strategy because they provide social evidence and back up your statements.

Other potential buyers who are willing to purchase your products or services but hesitating due to unfamiliarity with the brand will trust other customers` words. A great testimonial can explain why a customer chose you over your competitors and why should others do it too.

Getting a testimonial from customers is a simple formula that covers both the logical and emotional components of a buying decision.

Coming up with a better startup business idea is not sufficient; you should be able to stand out from the competitors too. By implementing the above three tips you can effectively make your small business stand out from your competitors.

Get your marketing game back on track. Grow through self-learning and see your website traffic increasing with online business courses for entrepreneurs designed especially for you.