Month: November 2022

Categories
Marketing

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!
3 Uber Smart Marketing Tips That Will Make Your Brand Viral At Zero Cost!

Marketing is never easy, especially for startups where the budget is always a constraint. But, if you have a product that can resolve the problems that consumers are facing and your product is in great demand, you can easily build your brand’s reputation without burning a hole in your pocket.

With Social Media Marketing has become affordable and effective. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn offer plenty of tools and insights that can help you to reach your target audience without having to hire an ad agency for the promotion of your brand.

So, how can you take full advantage of the power of social media to build your brand’s presence online? There are a few ways that will establish your brand, not to mention without spending a single penny.

Here are some of the best low-marketing ways through which you can make your brand Viral without shelling out much money:

1. Touch Emotions

Do you remember the much famous Cadbury advertisement in which a girl dances as soon as her friend hits a boundary during a match? Well, that is the power of emotions!

An ad or a TV commercial becomes immortalized in the audience`s memory only if it has touched their hearts or evoked a memory that was lurking behind thousands of other memories. Emotions combined with brilliant brand strategy can yield fruitful results.

Today, many brands often create advertisements that boast only about their products and features. These kinds of advertisements scream- “we are selling.” Customers today are tired of meaningless blabbering and information that only talks about the company’s products or services. They are more interested to know what value they will receive if they spend their hard-earned money on your product or service.

Try to give a personal touch to your branding, so that your customers can connect with them. You can watch how to make perfect ads that will sell from Dr. Vivek Bindra- the best business coach in India, here:

2. Create a Story that sends out a Social Message

The human brain gets more influenced by emotions rather than logic. This is why from Surf Excel to Dove; brands have come up with excellent ads with simple visualization, but a beautiful and powerful social message.

Creating a brand message that is loud enough to send a social message represents your brand`s value and boosts your credibility. The customers feel connected with your brand and share the content with a maximum number of people. All you need to do is use your creativity. You can work along with a business coach who can support you and guide you to build your brand.

3. Give Customers Something to Hook On!

A great jingle, an unforgettable headline, or the message- it could be anything! But one has to give the audience something to hook on!

Most people often switch channels in the first 20 seconds, if they do not like the ad or a post. So whether you are creating a post for social media, a YouTube video, or a TV commercial, unless the ad has the hook that would keep the viewers glued to their seats, it will fall flat on its face.

If you are an entrepreneur and want to learn brand strategy to viral your brand at no extra cost, you must stop relying on the barefaced bribery of a referral program and should rather try the above-mentioned super powerful marketing tips that will make your customer swoon.

You can also learn the business dynamics from the masters of the industries by taking our “Business Coaching Program” course. In this course, you will gain in-depth knowledge about taking your business to new heights. To know more about this course, click here: www.badabusiness.com

Categories
Startup

5 Top VC Funding Firms Focusing On Women-Led Startups

5 Top VC Funding Firms Focusing On Women-Led Startups
5 Top VC Funding Firms Focusing On Women-Led Startups

Gone are those days when women were confined within the four walls of the kitchen. Today, from sports to business, women are standing shoulder-to-shoulder with the world; dominating every sphere unabashedly and fearlessly.

And as more and more women are realizing the significance of being financially independent, India is experiencing a great surge in the number of female entrepreneurs. However, the number of female entrepreneurs is still low as compared to men as seven out of 100 entrepreneurs in India are women.

Nonetheless, female entrepreneurs are excelling with their ideas and execution techniques. Some are even becoming business motivational speakers to help others who are trying to make a mark in their respective fields. But despite their good ideas, they are facing challenges when it comes to funding. Here is a list of five VC funding firms that are helping women entrepreneurs in India:

1. Kalaari Capital

Founded by a true leader Vani Kola, Kalaari Capital is a leading VC that strives hard to help founders succeed and flourish in the business world. Vani is referred to as The Mother of Venture Capitalism in India, and there is a reason behind it. Kalaari Capital is an early-stage, technology-focused venture capital firm with $650 Mn in assets. Based out of Bengaluru, it has been empowering visionary entrepreneurs since 2006. Not content with being one of the first homegrown VC firms in India with a steadily growing list of startups in its portfolio, Kalaari launched Kstart, a seed fund initiative, in 2016.

Kstart focuses solely on seed-stage funding and differs from other funds in that it doesn’t set a valuation at the time a startup is raising funds from it. Kalaari has built a reputation for picking the best young minds and mentoring them to build successful enterprises, some prime examples being Myntra, Urban Ladder, Zivame, Power2SME, YourStory, and Bluestone, among others.

2. LetsVenture

Founded in 2013, LetsVenture provides a common platform for startups and investors alike to connect. LetsVenture works with startups and investors on discovery, syndication, and closure. This involves managing due diligence and paperwork closure. There are 12000+ startups and 2200+ investors on the platform. Founded by Shanti Mohan LetsVenture has enabled more than 100 startups to raise over $40mn. Since its inception in 2013, LetsVenture has facilitated over $100 million in investments. Startups like Testbook, DailyNinja, Wishberry, MyUpchar, and Ketto as part of its portfolio, have 3,700 members.

3. Saha Fund

Founded by Ankita Vashista, Saha Fund is a Bangalore-based venture capital and private equity firm. Saha Fund is India’s (and Asia’s) first venture capital fund that promotes women’s entrepreneurship and is dedicated to making investments in women-led companies across different sectors. Saha is keen on companies that use technology to scale. If you too have a startup and are looking for funding, you can watch this video by Dr. Vivek Bindra- the best motivational speaker in India: 

4. She Capital

According to research conducted by She Capital, when women business owners pitch their ideas to investors for early-stage capital, they receive significantly less – a disparity that averages more than $1 million – than men. Hence, to encourage more women to participate in the Indian startup ecosystem and take on the boys’ club in the Indian unicorn ecosystem, Founder and former CEO of Mydala, Anisha Singh launched an early-stage venture capital fund, She Capital. The company was founded with a belief to help the next generation of phenomenal female-led businesses scale to their maximum potential.

5. Qualcomm Ventures India

Founded in the year 2000, Qualcomm Ventures is the $1 billion venture capital arm of global tech giant Qualcomm, and the arm is highly optimistic about India’s technology-driven startup ecosystem. The firm believes in diversity and encourages different points of view and aims to help connect entrepreneurs to the resources, relationships, and deep industry expertise they need to succeed in the entrepreneur journey.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more, visit: www.badabusiness.com

Categories
Startup

Grow Your Startup Business With These 5 Effective Leadership Qualities

Grow Your Startup Business With These 5 Effective Leadership Qualities
Grow Your Startup Business With These 5 Effective Leadership Qualities

Now and then we come across some influential industrialists talking about powerful leadership and how it can help an organization to scale and grow. A strong leader can keep his employees and teams highly motivated. But what exactly are the characteristics that make a person a strong leader? Is it an influential connection or a charismatic personality? Does having a high competitive spirit make a person a powerful leader that holds the key to an organization’s success?

Excellent leadership is a necessity for every company that wishes to grow and sustain for a longer time in the market. The ups and downs and the uncertainty of the business demand a strong vision and a compassionate heart that is quick enough to make decisions to navigate the rough waters.

There are many business coaches according to whom ‘effective leadership is also all about building up the people around you: empowering them, trusting them, and ultimately, enabling them to contribute their expertise so that the team can become more than the sum of its parts.’

So if you are thinking of taking the charge and leading your startup business in a direction where it thrives and make progress, here are five leadership skills that will help you and your team increase your company’s leadership quotient:

1. Set Clear Priorities

It is easy to get caught up in a new organization that is making continuous progress. But, one of the key roles of a leader of your company is to prioritize the important things. When you make everything important, it creates a sense of chaos amongst the employees as most of the time they feel that everything is urgent.

As a leader, you need to sort through all the distractions and make it crystal clear to the people you are working with what they need to focus on first and foremost. Learn how you can sort important tasks from Dr. Vivek Bindra in this video:

2. Empower Your Team

Good leaders are not just focused on their personal growth. They leverage the skills and brainpower of their team. They never micro-manage and instead give their team freedom and space to figure out the best way to accomplish goals and complete tasks.

To implement this in your company, you need to be more aware of the results you are aiming for. Managers often micro-manage because they have not taken the time to figure out the outcome of the process. A good leader starts with the outcome in their mind and then lets their people find the best way to achieve it.

3. Start Delegating Work

Delegation is no less than an art. As a powerful leader, you must have this critical skill to be effective and advance. Failing to delegate work to the right people will leave you engaged with operational tasks that will hinder your advancement. So focus on highly important and complex tasks. Then delegate starting with simple and unimportant and work your way up.

4. Emotional Intelligence

Great leaders often are good communicators. They have the soft skills to help others manage their way through strong emotional responses. They not just listen to what people say but also try to understand what has not been said through nonverbal and contextual signals.

5. Analytical Mind

Strong leaders also tend to demonstrate strong analytical skills. An analytical leader can take stock of a situation, consider possible paths and likely outcomes, and chart the course most likely to succeed. This skill set provides value no matter your role, and it becomes increasingly valuable the more authority a person has.

If you want to be a powerful leader, you can start cultivating this set of five skills. To gain in-depth knowledge about how to become a strong leader, you can attend India’s most impactful leadership funnel program 2.0 by Dr. Vivek Bindra. To know more about this event, register here: https://www.badabusiness.com/lfp?ref_code=FB&&pp_code=BHBB000078

Categories
Leadership Building

These 3 Key Skills Help Powerful Leaders Overcome Challenges!

These 3 Key Skills Help Powerful Leaders Overcome Challenges!
These 3 Key Skills Help Powerful Leaders Overcome Challenges!

What constitutes a great leader? What are those essential qualities that make for great leadership? A strong leader can help an organization to stay afloat in the best of times, and in the ones that try us the most. Hence, strong leadership is more important than ever!

Here are three qualities that make for great leadership:

1. A Good Listener

What’s not said is just as important as what is said!

Listening and hearing have a hairline difference between them. Hearing is passive, while listening is active-and the great leader is someone, who understands the difference between the two terms.

A great leader will take cues from all other aspects and help people in the organization who might lack the courage to speak up. Real listening is essential for effective communication. Listening not only involves ears but many other aspects like body language, expressions, and gestures.

2. Take Action Spontaneously

Many leaders talk, but they do not execute and do. And it is doing so that separates the real leaders from the rest. When your words match your actions, people learn to develop trust. It is more impactful when you take action on what you are hearing from your employees. Leaders who act quickly and confidently often must make difficult decisions, and for that it takes grit.

3. Communicate Clearly

There is no one-size-fits-all strategy when it comes to communication. But, successful communication begins with transparency. But to keep lines open and clear across the business, we must be careful not just about putting our messages across, but also about the mediums, too.

Leaders often have to make difficult decisions such as furloughs, and staff reductions. But great leaders always try to find the right balance. We are in uncertain times, where the dynamic of business is constantly changing. Leaders, who have clear objectives, are certain, and are committed to their passion and perseverance, are the ones who will continue to build trust in these uncertain times.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

It is essential to have leadership qualities to lead a successful business. Learn how to become a powerful leader from the industry experts in our leadership funnel program 2.0. To know more, register here: https://www.badabusiness.com/lfp?ref_code=FB&&pp_code=BHBB000078

Categories
Motivational

11 Super Powerful Micro Habits To Increase Your Productivity 10X!

11 Super Powerful Micro Habits to Increase Your Productivity 10X!
11 Super Powerful Micro Habits to Increase Your Productivity 10X!

Humans are made from their habits. A habit whether it is good or bad can affect your life personally as well as professionally. Believe it or not, habits can impact your life in unexpected ways. We often overlook the power of habits that over a while becomes a part of our personality. And since many people are leading a mechanical life that is always on auto-pilot mode, their productivity has reduced to 0.

So here we are with 11 amazing micro habits that will supercharge you and boost your productivity by 10X:

1. Go to bed early & Get Up Early

Well, Indian parents have always been an advocate of “early to bed, early to rise”. Though we hate that connotation very much, we can’t overlook the scientific fact that sleeping on time and rising early can benefit you in more than one way.

Getting up early not only gives you time to plan your day, but it also silences the rush and anxiety that we feel before stepping out to face the world.

2. Schedule a Couple of Hours Just for Yourself

To complete a particular task at hand, ensure that you block a couple of hours dedicatedly for it. Having a blocked schedule will ensure that you have uninterrupted work time to finish all your tasks at hand. You can ask any business motivational speaker and he or she will advise you to manage time efficiently.

3. The 5-Second Rule

When you are preparing yourself to do a task, countdown from 5,4,3,2,1. As soon as you hit 1, jump at it. Spring into action and put it in motion. If you don’t spring into action, your mind will kill the idea.

4. Plan Your Day A Night Before

Instead of rushing through your morning chores, plan your day the night before. Make your to-do list every day for the next day before hitting the bed. This will give you a system to follow and will help you kick-start your day which is much needed to be productive throughout the day.

5. Say No To Multitasking

When your focus is split into multiple directions at the same time, your productivity and the quality of work go down, draining your energy faster.

6. Organize Your Work

Organizing your work will make it easier for you to tackle it more proficiently. If you struggle to organize your tasks at hand, many apps can schedule and organize your work for you.

7. Divide Difficult Tasks into Small Tasks

This will not only make the task more concrete and actionable but also makes it seem smaller and easier to start.

8. Eat Food That Empowers Brain

Blueberries, nuts and seeds, leafy green vegetables, avocados, fish, and dark chocolate are great for boosting your brainpower.

9. Use the Pomodoro Technique

Time-management techniques help prevent burnout, and you will increase efficiency. Work on just one task for 25 minutes, then take a five-minute break and repeat. Take a longer break after three sessions.

10. Set a Deadline for Each Task

Give yourself a deadline for a particular task. This will help you to focus on it entirely and get things done faster. Many successful billionaires practice this to tick off their tasks. Learn how to master your 24 hours from Dr. Vivek Bindra- the best motivational speaker in India in this powerful video:

11. Get Enough Sleep

Getting enough sleep is as important as scheduling your tasks for the day. This can’t be stressed enough because taking proper and uninterrupted sleep is vital for your mental health. Don’t force your body and mind to work harder when they can’t, especially when you are running behind your sleep schedule. Once you catch up to a healthy sleeping pattern, your productivity will increase at work.

These 11 micro habits, if followed religiously can transform your life for the good. Developing healthy habits can do wonders for your professional and personal life. So, try to incorporate these habits into your life and see the difference.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business bringing an exclusive Leadership Funnel Program 2.0 where you can learn about the fundamentals of business from the industry experts.

To know more, register here: https://www.badabusiness.com/lfp?ref_code=FB&&pp_code=BHBB000078

Categories
Motivational

5 Top Indian Athletes Who Are Making Their Mark In Entrepreneurship!

5 Top Indian Athletes Who Are Making Their Mark In Entrepreneurship!
5 Top Indian Athletes Who Are Making Their Mark In Entrepreneurship!

Whether it is keeping the Indians on their toes during a match by sending the ball for boundaries or ruffling their opponents with their powerful serves, or making the entire nation cry by lifting the world cup after more than two decades, sports stars have always been close to the hearts of millions of Indians rooting for the game.

But as every player retires after a certain age, they secure their future by investing in various businesses. Some even choose to start their own startup business to keep their income sources open.

Here are five athletes who have had their tryst with entrepreneurship:

1. Yuvraj Singh

Yuvraj Singh has inspired millions of his fans around the globe, not just by hitting centuries but also by defeating the life-threatening disease of cancer. Dynamite at the pitch, Yuvraj is now helping others chase their entrepreneurial dreams through his investment firm -YouWeCan Ventures. His firm aims to help exceptional entrepreneurs to build great brands, companies, and productive teams. His company’s motto says, “We give Startups a Start.”

If you have a business plan, you can get help from the best business coach in India and invest in your startup.

2. Virat Kohli

From an excellent batsman on the field to being known as a fierce captain of India, Virat Kohli is the heart of cricket fans in India. But not just on the field, he is a fantastic investor off-field as well. In May 2015 Virat Kohli launched his chain of gyms and fitness centers called Chisel in association with Franchise India. The firm plans to launch a total of 75 centers in three years, while Virat’s investment in the chain is almost INR 90 crores.

In 2014, Virat launched his first fashion brand Wrogn. He is also a co-owner of the Indian Super League Football club FC Goa.

Kohli has also invested in the hospitality sector and owns Nueva- an elite restaurant located in the gastronomical hub of RK Puram. His restaurant features some great palette pleasers like Ceviche de Camarones, Spicy mole, La Caja de Pinturas, Peruvian piscos, and more.

3. Sachin Tendulkar

The God of Indian cricket- Sachin Tendulkar also seems to be the god on the startup pitch. The master blaster has put multiple investments in budding businesses like Smaaash (sports simulation), Musafir (UAE-based Internet travel company), Kochi Franchise, S Drive and Sach (healthcare and sports fitness products), Universal Sportsbiz (celebrity merchandise), and Mumbai Franchise for the International Tennis Premier League.

4. Kapil Dev

After guiding the Indian cricket team to victory in 1983 for the Cricket World Cup, in 2014, India’s best all-rounder – Kapil Dev also co-founded and invested in SloPho, a social gamified collaboration platform slowing users to win prizes by participating in games, contests, pools, and quizzes.

According to publications, he has also invested in PeopleEasy.com, an online grocery portal. Last year, the cricket legend along with London-based Bay Capital Founder Siddharth Mehta and others invested $3 million in SAMCO Ventures.

5. Saina Nehwal

The queen of badminton in India has not just invested in her sports but also ventures and businesses. She chose her father and financial service provider Edelweiss to manage her funds. Later in November 2016, we saw her batting for women’s care by investing in Paree sanitary pads.

These athletes not only prepare themselves for the field but also for their future. Every player has invested in multiple businesses. If you too want to explore different investment sources, you can take an online business coaching program from our website: www.badabusiness.com

Categories
Education

Work From Home: A Bane Or A Bliss?

Work From Home A Bane Or A Bliss
Work From Home A Bane Or A Bliss

Working from home is the new norm for many organizations. It has changed how the world was previously working.

From large to medium to small organizations, many companies are offering their employees the facility of working from anywhere. According to a report by Prof. Nicholas Bloom of Stanford University in his study at Ctrip found that for WFH employees productivity increased by 13.5% apart from savings in terms of travel costs and workspace costs.

In fact, according to a report by MoveInSync published in Economic Times, ‘An average Indian spends 2 hours on the road which constitutes 7% of their day.’ Indians spend more time in daily office commuting than any other country in the world. The ‘Travel Time Report Q1 2019 vs Q1 2018’ report is based on the data collated from the rides on the MoveInSync platform across Bengaluru, Hyderabad, Chennai, Pune, Mumbai, and Delhi-NCR.

However, many employees also experience high levels of stress and work as working from home has diminished the line between working hours and personal space. Women especially are bearing the brunt of work-from-home as they are struggling to strike a perfect balance between work and home. Many employees also feel isolated and disconnected from their work. They withdraw from the team dynamic and suffer from stress and anxiety. That’s why it is vital to maintain contact with your co-workers and to cultivate a sense of belonging.

Employees feel that they have to be available 24/7 for work and feel mentally spent at the end of the day. There are issues concerning the lack of factors like recognition at work, absence of people who care and share, evaluation of progress, decreased employee engagement, and in turn, employee performance.

So what can you do to make your work-from-home more productive?

Here are 5 steps you can take to make your work-from-home experience productive:

1. Set Boundaries

Make sure any roommates, family members, and dogs (well, maybe not dogs) respect your space during work hours. Just because you’re working from home doesn’t mean you’re home. If you share space with another work-from-home adult, you may have to lay ground rules about meeting times, shared desks and chairs, and quiet times.

2. Take Breaks

At the workplace, we tend to take frequent breaks and have people around us. We can communicate with our teammates, and get to interact with people. But when we are at home we feel guilty about taking breaks. So, don’t let the feeling of guilt take you over. However, rather than just opening YouTube and watching some random videos, go out for a walk, enjoy the fresh air, or spend some time with family members.

3. Prepare Meals the Night Before

Preparing your food a night before ensures that you can use your meal times to eat and that you aren’t performing non-work tasks that spend energy better used at your desk.

4. Join a remote-friendly company

If your work can be done remotely, but your current boss or organization doesn’t allow you to work from home, you might need to get a new job. When looking for a work-from-home job, you can use the same methods you used in finding your regular office job. This includes channels like job sites, local job ads, and social media platforms.

5. Start Your Own Business

Another way to enjoy remote working is to start your own business. If you have a business idea you can work on it with the help of a business mentor and turn it into a successful venture. There are many businesses like candle making, tiffin service, and online businesses that you can start with minimum or zero investment.

Working from home is a boon for many. But it is also a fact that for many it is a cause of anxiety and stress. However, we have shared a few amazing tips that can help you use work-from-home to increase productivity.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com

Categories
Motivational

5 Desi Movies Every Entrepreneur Must Watch!

5 Desi Movies Every Entrepreneur Must Watch!
5 Desi Movies Every Entrepreneur Must Watch!

Movies, whether from Bollywood or Hollywood have always been our window to the other world. While some are meant for pure entertainment with perfect comic timing and dialogues, some touch our hearts with their high emotional quotient and heartwarming script. There are some masterpieces too that give you food for thought and showcase human tragedy. Then few more Bollywood movies showcase the triumph of human life and influence us in some way.

So whether you want to become the best business motivational speaker or an artist, the road less taken often has a rough path. And though we already know that being an entrepreneur is not an easy deal, what could be the best medium other than movies to showcase the journey of an entrepreneur in India? So we have handpicked five desi movies that show the passion, tenacity, and undying spirit of its characters that all entrepreneurs can relate to:

1. Pyaasa (Guru Dutt, 1957)

‘Old is gold and this epic movie by the legendary Guru Dutt fits the bill completely. Playing the protagonist of the movie, the actor plays the character of a poet with an undying passion for writing poetry. His poems are quite radical and showcase the ordeal of the destitute. He also pens down the arrogance of the rich after the departure of the British from India.

He is frowned upon by his brothers, who sell away his poems as waste paper. After lots of struggle, he becomes frustrated by the hypocrisy around him and declares himself dead. It is only after this that the publishers embrace his work and he becomes famous.

Takeaway: The story speaks about the never-dying passion of entrepreneurs for their work and how despite the challenges that society and life throw, they keep on going and come out as a winner.

2. Manthan (Shyam Benegal, 1976)

If you are not aware of the truth behind the formation of the ‘Amul Co-operative Society’, you can watch our extremely informative case study here. You can also watch this old classic movie Manthan which revolves around the story of a vet doctor who comes to a village. The doctor aims to open a milk cooperative society for the welfare of the villagers.

He faces lots of resistance from the rich businessmen and the head of the village. The movie showcases the real-life journey of Dr. Verghese Kurien- the father of the White Revolution in India and how the Amul Cooperative Society was formed.

The Takeaway: The helplessness of the protagonist is real and the movie beautifully does justice to capture the hurdles entrepreneurs often face in the beginning.

3. Manzil (Basu Chatterjee, 1979)

Another movie from the deck of old, this film captures the life of a young unemployed man who has ambitions and dreams of starting his startup. He starts a galvanometer business but the company fails due to high competition in the market. He drowns in bad debts and faces lots of challenges in his personal life as well. However, the protagonist mends his ways and eventually emerges as a winner.

The Takeaway: This movie may appear very simple on the surface, but deep down it teaches us to be ambitious and follow our passion. It does not matter from where you are coming, chase your dreams with all your heart, learn from your failures and move on.

4. Swades (Ashutosh Gowariker, 2004)

Behind every startup, there is an entrepreneur who is working on a problem at the grass-root level and this movie revolves around the same. The protagonist, played by Shahrukh Khan is a young scientist working as a project manager at NASA who comes to his village to find his nanny. The village which is full of diversity, colorful and complex helps to draw a parallel contrast between the two different countries which compels the protagonist to go on a quest to generate electricity for his village.

The Takeaway: The movie sends out a million years old messages of ‘Unity in Diversity and clearly states that a country’s strength lies in its people. Along with that, it poses a vital question- what should we do as responsible and intelligent members of society?

5. Guru (Mani Ratnam, 2007)

Guru probably is the most obvious entry into this list. Based loosely on the life and times of Dhirubhai Ambani, Guru shows an ambitious middle-class boy who is full of business ideas and wants to make it big in the business world. He gets married to a rich businessman’s daughter and uses the money he receives in his wedding as a dowry to start a business. The controversial film follows how he uses his skills and ambition to create one of the richest companies in the country.

The Takeaway: Though the protagonist in this movie is portrayed to be cunning, over-ambitious, and manipulative, he also encourages us to believe in our dreams.

The five movies that we have mentioned above will not just be entertaining, but will also offer a reflection of our society and the challenges that businessmen often experience. So watch these movies and enjoy!

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our programs, visit: www.badabusiness.com

Categories
Marketing

5 Reasons Why Digital Marketing Is The Future Of Marketing!

5 Reasons Why Digital Marketing Is The Future Of Marketing!
5 Reasons Why Digital Marketing Is The Future Of Marketing!

From large organizations to small companies, everyone has realized the power of digitalization in the crisis. The adoption of digitalization will be the key to unlocking a brighter future.

Before we tell you five reasons, let us first tell you what digital marketing is!

To understand digital marketing, it is important to understand what marketing is first. The concept of marketing has always been about connecting with your audience and meeting them at the right place and at the right time.

Today, it simply means to connect with your audience and build a strong customer relationship where they are already spending maximum time- on the internet. Any marketing tactic that uses electronic devices to promote their business services or products on the internet is called Digital Marketing.

Businesses use digital channels such as search engines, email, social media platforms, and other websites to connect with existing and potential customers.

Why is digital marketing important these days?

Digital marketing helps you to reach a wider audience while sitting in one place. It is distinct from traditional marketing methods and targets potential buyers. It is more cost-effective as compared to traditional advertising methods and enables you to measure your success daily.

Although there are plenty of benefits of digital marketing, here are the top five:

1. Meet Your ‘Potential Buyers’ Directly

If you pick the traditional method of advertising like billboard, magazine, or on TV, you have very little control over who sees your ad. You can certainly measure demographics like viewership, readership, or population in a certain area- but it is still largely a shot in the dark.

Digital marketing allows you to identify and target a particular audience that is interested in purchasing your product or services. It also lets you send personalized and customized, high-converting marketing messages as it lets you research and identify your buyer’s persona.

2. Customize Your Marketing Efforts

While in a traditional method the ad on the billboard will cost you the same irrespective of the fact that the ad converts into a sale or not for you. Digital marketing enables you to track campaigns on a real basis and provides data. It can also let you have complete control over where you choose to spend your money.

If you work in a small company or have a small business with a limited budget for advertising, you can try investing in blogging, social media, or SEO which can guarantee high ROI even with minimal spending.

3. Let you compete with your competitors

Small business owners or entrepreneurs can use digital marketing to stay ahead of their competitors even if they do not have millions of dollars to spend on advertising. With effective digital marketing strategies like content marketing, SEO, and social media even small brands can create awareness and strong brand identity because search engines do not care which brand is the biggest and work on a simple algorithm. You can learn how to do digital marketing without burning a hole in your pocket easily!

4. You Can Measure Your Results

Digital marketing lets you have control over your metrics. You can see the number of impressions, views, shares, likes, and time on the page. This is one of the major benefits of Digital Marketing. It also allows marketers to see accurate results in real-time.

5. Meet Your Specific Marketing Needs

Digital display advertising and SEO, for example — are intended to catch everybody’s attention by casting a wider net; however, you can tailor them to meet your specific needs. Though these two avenues require significant time and financial investments to implement, they produce great results.

There are multiple digital marketing tools and tactics to learn. Each tool comes with its benefits and features. Every entrepreneur must understand the multidimensional features of Digital Marketing to make the most of it.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

To know more about our courses, visit www.badabusiness.com

Categories
Motivational

9 Career Advice From Ankur Warikoo We Wish We Knew Earlier!

9 Career Advice From Ankur Warikoo We Wish We Knew Earlier!
9 Career Advice From Ankur Warikoo We Wish We Knew Earlier!

Are you anxious about your career choices? Are you worried about how to take your professional career ahead? Worry not! Here are nine pieces of career advice from none other than Ankur Warikoo- a popular face who has his own YouTube channel. He is also the former CEO of Groupon and Nearbuy.

Here is a list of career advice from Ankur Warikoo who will help you navigate all the confusion that we all experience at some point in our lives:

1. You Get Paid for What You CAN Do!

When starting a career, we all have high expectations about the role and reimbursements. But at the initial stage, you only get paid for what you can do. You explore different industries and roles and based on your performance, you make your career. You have to showcase your abilities and then you get paid for those. Later, after you become experienced, you get paid for what you do.

2. You End Up Managing People

No matter in which industry or field you are, every promotion brings you a step closer to managing people.

3. Not Everyone Can Become Managers

Every individual is unique because of their exclusive skills and talents. But this does not mean that they could be good managers too. Managing your job and responsibilities is one thing and managing people who are coming from different backgrounds, beliefs and experiences is completely another ball game.

4. Grow Professionally By Helping Your Peers & Your Boss!

Most people on their first job can be seen working tirelessly even outside their job roles. This simple step not just helps them grow professionally, but also helps them to build networking. The more you make your boss’s job easier by taking on more and more responsibilities, the more you will grow- professionally because you get to learn new things and develop new skills.

5. Grow While Learning

When you start working, always ensure that you are enhancing your skills. A job that gives you experience should add to your knowledge bank as well. If you switch jobs and opt for the same job role, ensure that you are learning something new. If you have three years of experience, make sure that you hone your skills and make it 3 YEARS of experience. Not 1 year of experience done three times.

6. Gain In-depth Knowledge of Your Work

In the early days, it is very important to gain deep knowledge 0of your work, field, and industry. This will give you an edge over everyone else. Deep insights and knowledge will help you in the future. Once you have gained experience, you can go wide. You can explore the horizon of industries and can experiment with distinct roles and positions.

7. Action is Greater than Thoughts

Have a business idea? Then make a business plan along with goals and how will you achieve them. Create a timeline to achieve your goals. An idea remains a dream unless action is taken. No one ever gets rewarded for just having an idea. So work on your idea and never shy away from working hard towards your dreams. You can also take help from a business coach who will mentor you and guide you in the right direction.

8. Respect Your Commitment

Once you have committed, you must fulfill it by beating the odds. When you do what you have promised, you not only become more trustworthy, but it also increases your credibility. The reward for standing by your word and commitment is immense.

9. Be Consistent

“Slow and steady always wins the race.” You must have heard this adverb a lot of times courtesy of the story of a rabbit and a tortoise. The message here is that it does not matter how fast you are running. If you hustle, you grow fast in the short term. However, it is essential to be consistent in your efforts. If you pace yourself, you grow big in the long term.

Everyone has dreams when they start their career, with lots of expectations and high hopes. This career advice by Ankur Warikoo will help you to navigate in the right direction.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our courses, visit: www.badabusiness.com