Category: Sales

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Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales

5 Powerful Yet Practical Tips To Grow Your Business Sales
5 Powerful Yet Practical Tips To Grow Your Business Sales

From small businesses to large businesses worldwide everyone is struggling to boost their sales and has been chasing the holy grail of increased revenue and growing sales numbers. However, selling can be challenging. And, the irony of life is that it is the only way to skyrocket the sales of your business.  Selling is a complex process because individuals are complex and it is difficult to predict your customer behavior.

It has become so crucial for the sustainability of the businesses that many individuals have developed complete businesses out of advising companies on improving But despite all the available assistance by the best corporate coaches in India, many organizations rarely see the value of their sales touching the sky.

So, how can you ensure that the number of sales is always on top? What if you can increase your sales number without having to jump through hoops? What if you find out a simple formula that will help you to increase your business sales?

By using our amazing tips you can increase your sales. Whether you are selling your products online or run a brick-and-mortar business, our sales strategies will help you convert casual visits into sales:

1. Make Your Customer Your Priority

Shape your marketing strategies and communication around your customers. What most business owners miss here is that a customer is not interested to know about a product. They are more interested to know how it will make their lives more convenient.

Conduct research on the current challenges that your customers are facing, then communicate in a creative way how your business can help them to overcome those challenges. By shifting the focus of the discussion on your customer`s pain points, you will come out with a more customer-oriented sales strategy.

2. Be With Clients & Prospects

Sales is a sport that becomes interesting and executes successfully when you are present. Be present with your clients and prospects with an attitude of you are available for any help. These questions and attitudes will help you focus on the outcomes of the other party and will eventually help you to build a solid relationship. You can also consult with the best business coach in India.

3. Give Your Customers a Unique Experience

Treating your customers like king can take your sales volume up, rapidly. It is very important for a customer to feel that their requirements and feedback will be taken seriously. They love it when a business owner remembers small details.

So, if a customer comes regularly to your café, remembering the amount of milk or the quantity of sugar he or she takes will make it special for them.

It is the feeling that brings a customer again to your store or café. According to a Forbes report on average, 7% of consumers expressed some level of frustration when their experience was impersonal.

If you are a shop owner, you can give your customers a personalized touch by greeting them with their names. This tip might appear simple, but it is very effective and will deliver big results.

4. Create Consistent Marketing Strategies

Business does not always grow. There are times when businesses might also go through difficult times. To help a business thrive you should get solid marketing strategies when business is slow.

5. Involve your Customers While Bringing Innovation

Change is a constant thing! It is essential to keep bringing innovation into your services and products. However, there is one thing that every business owner must do- take extensive feedback from your customers. Make your customers an integral part of the innovation by analyzing the ‘ABCDE Model’.

A- Analyze the problems & needs of the customers

B- Brainstorm what exactly your customer looking for in your products.

C- Co-create. Involve your customers when altering a range of products or services.

D- Deliver what promised

E- Evaluate

The model of ‘ABCDE’ is behind Subway`s success. They let their customer decide and select the ingredients of their meals. This way even if a sandwich doesn’t taste good, the customer doesn’t mind because of his involvement in the process.

With our above-mentioned tips, you will see your sales numbers increasing. With our Problem Solving Courses, you can learn about the best sales strategy with zero investment.

Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

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Sales

4 Crucial Factors To Write Perfect Sales Copy That Sells

4 Crucial Factors To Write Perfect Sales Copy That Sells
4 Crucial Factors To Write Perfect Sales Copy That Sells

Summary: The right words can make you more money than you can ever anticipate. Want to know how? Discover how you can generate more leads by choosing your words wisely.

Only a few things have earned the title of “most-frustrating” in this world and of those things is spending hours in writing a copy that fails miserably. Where a well-written copy can get you qualified leads you need to keep your startup business growing without interruption, a bad copy can result in various losses.

Many entrepreneurs lose their sleep over it to analyze why their copies have failed to perform. If you are a writer, you probably analyze it too, but even if you are not a copywriter, it is critical to understand the critical elements that make a copy good.

If you don`t want to be at the mercy of your marketing director or ad agency, you must understand the inherent structure of an excellent copy that sells.

But, if you are not a trained copywriter professional, how can you ensure that the copies for your products and services are not lacking the essential elements? Worry not!  Given below are the 4 pillars that will persuade your potential customers to take the desired action:

1. Headline

Headlines are significant. And still many people do not invest much time in thinking about the headlines while writing copies. The headline is essentially the ad to your ad. It is crucial to grab your potential customer’s attention to make them read the entire message. To craft a perfect copy, it has to tap into your target audiences` core beliefs that resonate with their desires and deeper aspirations.

If done correctly, it will trigger a spark in that prospect`s emotional core and that`s when the magic begins that can change doubt into confidence, despair into hope, and fear into courage. This pillar might require you to invest time, but once it is optimized, it will attract customers to your startup business like a moth to the flame.

2. The Promise

Every winning ad copy is written upon the foundation of a “big idea” which is the benefit that you have promised to your customers. The first two paragraphs after the headline constitute the lead. It serves the function to restate the promise of your product or service. However, it also states who is it for, and who it isn`t for.

Once your well-written copy grabs the customer`s attention, he or she begins wondering if it has something for them. At this stage, it is your lead`s job to clarify what your product or service is and what it will deliver. If the message is not clear, a reader will get confused and a confused mind almost always withdraws and says “NO”. A winning lead should be clear, concise, and deliver that promise that you have made.

3. Bullets

We all are aware of the clarity that bullet points provide us in any presentation, article, or blog. These are concise statements that offer insights about benefits but do not reveal anything. The purpose of bullet points is to arouse curiosity. The bullet points that are excellently crafted have elements of mystery, novelty, promise, and vivid imagery. This invokes an image inside a customer`s mind and makes it easier to make readers take action.

4. Body Copy

Body copy is that part of the sales argument, which is often the least-read part. Most of the readers skim through this portion in an unconscious attempt to figure out how it is beneficial for them to read the entire body of the sales letter. To attract more customers for your startup business, use subheadings and unused bullets to divide the letter into distinct sections. Add some images, sales arguments, promise, and proof and push tactics to craft a unique selling proposition around your startup business.

If done right, a copy can become a frictionless call to action. Apply the above-mentioned 4 techniques while crafting a perfect copy for your ad copies. You can boost your sales easily with the right guidance of a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: www.badabusiness.com

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Sales

Zomato Files for Rs 8,250 Crore IPO As Online Food Delivery Surges in Coronavirus Pandemic

Zomato (Photo Credits: Pixabay)

Online food ordering and delivery startup Zomato has filed for an IPO (initial public offering) of up to Rs 8,250 crore on April 28 as the food delivery business witnessed a surge amid the novel coronavirus pandemic. Zomato has filed its herring prospectus (DRHP) with the Securities Exchange Board of India (SEBI).

The food delivery platform has already converted itself into a public company from a private one. It intends to raise roughly Rs 7,500 by offering equity shares for sale. The rest amount of RS 750 will be raised through an offer for Sale by existing investor Info Edge.

“If the pre-IPO placement is undertaken, the minimum offer size (comprising the fresh issue so reduced by the amount raised from the pre-IPO placement, and the OFS) shall constitute at least 10% of the post-offer paid-up equity share capital of our company,” Zomato’s DRHP read.

Meanwhile, Zomato has not yet fixed the price band and lot size in which keen investors can bid for shares. The date for the IPO was also not declared in the DRHP.

Zomato, which was incorporated in 2008, is backed by China’s Ant Group. It is currently one of the most promising startups in India. According to Zomato’s official website, it has its presence in 24 countries across the globe. The food delivery startup also employs over 5,000 people.

Categories
Marketing Sales Startup Strategy

5 Reasons why Content Marketing is Crucial to your business!

‘Content is King’-we all have been hearing this since the evolution of digital marketing. But, as the coronavirus pandemic continues to ravage the world`s economy and countries, this phrase seems to fit the bill like never before- especially for the entrepreneurs who rely on content marketing campaigns to attract more audience and get the word out about their business.

We live in an era where the audiences are tech-savvy enough to recognize the reliability and ignore the noise from the traditional advertising methods.

According to a Mckinsey report, India`s newly digitizing sectors have the potential to create a whopping-sized economic value by 2025. From $130 billion to $170 billion in financial services, including digital payments; $50 billion to $65 billion in agriculture; $25 billion to $35 billion each in retail and e-commerce, logistics, and transportation; and $10 billion in energy and healthcare, the trend of businesses going digital is going to stay.

Considering how smart and discerning audiences have become, businesses are making constant efforts to reach out to potential customers with content that is more valuable, reliable, and consistent.

This era belongs to the quality content and the rule for businesses. It is not an exception but has become a necessity as it allows businesses to produce and deliver the information to the audiences.

Despite the positive trend, some businesses are not so keen to focus on content marketing because they see it as an unnecessary expense. In reality, content marketing is crucial to your business because of the following reasons:

1. Helps to Win your Audience`s Trust

Can you win your audience`s trust by merely advertising your products? Not really! Your customer will begin to trust you only after you provide content that is reliable and valuable. Nobody is interested to know how many technical features smartphones have in them. People are keen to know how that one phone can make their life simpler.

Similarly, by engaging your customers and providing solutions to their immediate problems through your content, you are building a relationship with them.

Focus on the quality of your content, and you will improve the reputation of your brand gradually. This will eventually foster your customer`s loyalty to it, and that is always good for your business.

2. Makes Audiences come back for more

An interesting fact or story told excitingly entices the reader and makes them come back for more, repeatedly. Be it your website, social media pages, or any other digital media platform, brilliant content always helps! Providing your audiences with quality, engaging, and informative content can give your potential customers a positive experience.

This positive experience can reinforce their perception of your brand and they will keep coming back to consume more of your content.

3. Helps to build a brand authority

Publishing quality content showcases your expertise in your field. Whether you are writing an article, blog posts, infographics, podcasts, or any other type of content to give your audiences solutions to their problems, you are positioning yourself as an expert worth their attention.

Audiences tend to remember the brand and businesses that give them the information they desired. Once your authority is established online, higher rankings on search engines for your website will likely follow.

4. Helps to generate leads

One of the primary goals for any business is to generate revenue. Revenue comes from sales. And sales are possible only with quality leads. An effective content marketing strategy helps to generate useful information for free.

With the help of content marketing, people will be able to find you and your products easily. You can place catchy taglines, titles, and calls-to-action (CTAs) that will help get people to give your business the much-needed leads. This will bring potential customers to your website and will result in leads and more sales.

5. Boosts Conversions

When all is said and done, we come down to conversions. To run a business successfully, it is essential to make money. This becomes only possible with conversions.

Today, customers are fed up with all the ads that businesses are trying to feed the social media platforms every second. Hence, traditional commercials will not get you the desired results for your business.

Content Marketing on the other hand can help you inform your customers with useful information that will attract them and build their trust over time. Once that trust is established between you and your customer, it will be easier for your audience to make a purchasing decision.

Content marketing is an integral part of your Digital Marketing. Hence, it is very essential to plan out an effective strategy and consider whatever you spend on it as an investment that will bring fruitful results.

You can also learn how to grow your business with problem-solving courses to attract more customers. These courses come with more than 300+ templates that can help each one of you to take your business a notch higher. Want to know more about these courses? Click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

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E-Commerce Marketing Sales Startup

Lead Generation Tips: 3 Proven Strategies that will grow your leads, Certainly!

If there is one thing that can make or mar your business, it is – leads. Without leads, your business will gradually and then eventually fail. Certainly, organizations have multiple goals, but a large percentage of organizational goals are focused on lead generation.

How you define the term ‘conversion’ is your call. But regardless of its definition, on average and across every industry, the lead conversion rates are alarming. Data provided by Statista showed that the e-commerce sales conversion rates in the first quarter of 2018 were as low as 1.79% for website visits on mobile phones.

Leads are those qualified prospects who can become customers and the ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and to boost their conversion rate.

But often, these channels do not yield the desired results. If you have spent a lot of time creating content to generate the right leads, but are still not getting any results, then do not get disheartened, as you are not alone.

According to HubSpot`s statistics, 54% more leads are generated inbound tactics as compared to traditional paid marketing.

So what could be the starting point of understanding and discovering the assured path that will lead you to success? Perhaps, understanding your customer! What does your potential customer want? Once you have a clear and crisp answer and can tie it up to a high-converting landing page, you will generate leads, guaranteed.

Another factor that you must focus on is to give priority to creating the right content. Once you have a committed mindset and approach, you can implement these 5 lead generation tips to boost your leads faster:

1. Review your Homepage

As lead generation starts from home, reviewing your website homepage is a brilliant idea. Most marketers receive visitors on their homepage. And since, the homepage receives a large amount of traffic, would not it be a good idea to review and adjust your homepage?

Adding a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

2. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can brilliantly in your favor. A webinar is a low-cost way to get your message directly across your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

3. Separate your Lead Generation Team from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headline, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is the process of stimulating and capturing the interest of the audience in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned more with the business with the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Real satisfaction comes from the things you learn in the process of applying these proven lead generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Everything about Entrepreneurship course, you can gain in-depth knowledge of sales. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

Categories
Business Startup Ideas Marketing Sales Startup

5 Ways to Skyrocket your Webinar Attendees!

If you are an entrepreneur with an e-commerce business, you must have experienced the highs and lows of hosting a webinar. After all, improving your attendance rates can result in higher sales than any other conversion strategy.  However, it is also one of the most dangerous places where you can lose most potential buyers in a campaign.

The major reason behind this is that sometimes you are so focused on the sale, you forget about getting people on the webinar. Earlier 60-70% of people would attend a webinar live whereas today, most people are likely to get 25% of the audience.

According to a report, 64% of businesses received a new client in the last year through a Facebook video.

In another survey, ‘83% of video marketers say that webinars have helped them generate leads. 84% of consumers admitted that they have been convinced to purchase a product or service by watching a video by a brand’.

Webinars have exploded on the internet, especially in that past year. The consumption of social media content is increased due to the pandemic. As the people were forced to stay at home, online consumption spiked up. And as the trend evolved, more and more marketers began to take the advantage of them.

So what makes WEBINARS a popular choice amongst the marketers as well as the consumers?

Webinars are one of the most effective ways to hook in new leads. It helps brands to change with the rapidly changing consumer behavior and market trends. A potential buyer will buy your product or sign up for your service because it will help them. Not because it`s cool, hip, or trendy.

This is why people love hands-on lessons and casual walkthroughs that can help them build their businesses in a better and simple way.

Brilliantly planned and executed webinars can result in a 19% of the conversion rate on an average. These are pretty solid statistics if you compare them with the average conversion rate on standard PPC campaigns on websites.

If you too are planning to host a webinar, here are 5 tips to cut through the noise and attract a large audience to your webinar:

1. Identify your Customers` Challenges

Understanding your customers or clients is paramount. Ask your potential customers, existing & potential clients about their current challenges, frustrations, and desires. Post questions on Facebook and read the comments. Find out why consumers will choose your brand and not your competitors. Identify the solutions and use the exact language in your webinar. This will make your audiences feel seen and heard.

2. Pick a topic that Attracts Attendees

Research a topic that will pull more people towards your webinar. Which topic according to you will attract more audience?

a). How to purchase our product?

or

b). Make your business easier through new strategies?

If you pick the ‘option B’ then you are right. Why? The second option promises a benefit that will help your customers to run their business operation, smoothly.

If you test different topics for your webinar, you will find that an interesting, engaging, timely, and educational webinar will pull more audience. Your presentation should be ‘customer-centric and ‘solution-oriented. This will give participants practical ways to solve the challenges they are facing currently.

The topic should also obviously include the real goal of lead generation, product launching, and educating your audience.

3. Find your Target Audience

If you are selling a sports product, it would be pointless to market a webinar to those who are more interested in business courses. Hence, it is extremely necessary to search out forums, mail groups, chat rooms, or any other social media platform to find out your target audience.

Once you find a topic of interest, create a follow-up plan, and make a strategy to build your event marketing plan from there.

4. Be open to fluctuating Attendance Expectations

Sometimes we overestimate the numbers and find it demotivating to see the actual number of people who attend the webinar. Expect a show rate of only 30% of those who have registered for a free webinar.

If your numbers are below that then make sure that you are sending day-of and 24 hours reminders via email. Send invitations to more prospects and multiple times to remind them about your free webinar.

5. Use Polling Questions

The best way to increase the engagement on your webinar is to ask your audience to participate in your webinar. If you have ever attended a webinar on one of the most leading platforms, you must have noticed that they allow you to pre-load interactive polling questions.

You can capture the attention of your audiences by asking questions related to the webinar. Ask things like:

i. What interests you most about the webinar?

ii. What are the immediate challenges you are facing?

iii. Would you like to boost your sales?

iv. Would you like more information on our latest product or services?

The type of questions that we have mentioned above will not only attract the audience to your webinar but also give them ‘food-for-thought and keep them hooked for your next webinar.

Have your attendees try, buy and contact you for more information on your products or next webinar. Also, offer them a limited-time offer for the webinar to create urgency and hype around it. If you are doing an educational webinar, tell your attendees to stay on for more information.

And last, but far away from least- Be Enthusiastic and talk in a more connecting way! Motivate your participants and engage them in conversation. Want to know more about marketing strategies? Click here: https://www.badabusiness.com/?ref_code=ArticlesLeads to join the league of successful entrepreneurs.

Categories
Business Startup Ideas Marketing Sales Strategy

Branding: Why it is crucial while scaling your startup business?

Branding plays a crucial role in the success of every business. And when it comes to startups, branding is of paramount importance. It is vital for the development and growth of an organization.

Your brand becomes a part of the customer`s everyday life. For instance, if a customer wants to purchase a product, he or she would like to buy from a company that not only offers great quality products but also provide other assurances. And, if a customer feels that your brand is the best in the market, then a customer will buy it even if it is a bit costlier. This is the impact of having a solid brand image.

A brand is what helps your business distinguish your product from the league and helps consumers associate themselves with your brand.

But many entrepreneurs fail to recognize its importance in the initial stage of the business. They make the mistake of obsessing over their products and turn a blind eye to every aspect of the branding. This can lead to a series of disastrous consequences for the product as well as the company in the long run. Due to the negligence, the brand might become unnoticed and irrelevant.

According to an analysis conducted by the Marketing Accountability Standards Board (MASB), ‘brands contribute on an average of 19.5% and if the impact is measured based on firm cash flow, profits and firm value, the impact could be contributed for over 50% of the enterprise value.

Another report by the Marketing Science Institute (MSI) that included around 220 consumer products found that a superior brand preference or reputation commanded price premiums of 26% on average, even when brand quality is the same.

Brand Image: A living persona

Your brand image is like a living entity. If your brand can create ripples in the market and generate excitement by showcasing life, you can get a loyal clientele. Your brand grows and matures over the years and builds its persona just like a living entity and provides a solid competitive advantage.

In this age of digitalization, it is important to have a unique brand strategy that will engage the audience across multiple mediums. Therefore, it is essential for every company to carefully select and invest when it comes to building a brand that speaks volumes about the company`s unique business strategies and core values.

Branding is essential for business sales too!

If your brand connects straight away with your target customers, it will result in an excellent customer experience. And according to a report published in Forbes, ‘73% of companies with above-average customer experience performs better financially and also get higher revenue’.

Another report suggests that around 17% of the consumers are willing to pay more to purchase from a brand that has a great reputation and market value.

Harvard University professor, Gerald Haltman who is the author of ‘How customers think: Essential insights into the mind of the market’, writes in his book that 95 percent of a customer`s decision-making process happens subconsciously. Hence, the major reason why a customer will choose your brand instead of your competitor will largely depend on how the consumers ‘feel’ about your company.

And why this factor is important for a startup? Startups tend to have major competitors who have a larger team, better infrastructure, brand reputation, and marketing knowledge. A good brand image will help you to attract more customers and your product will finish on top of your competitors.

Brand Image: Honesty v/s Perfection

Startups represent innovation and a distinct approach towards the same product that is already available in the market. It`s their uniqueness that connects them super strongly with their customers. However, too many companies want to represent their brand under a perfect and idealized spotlight. This results in a brand image that lacks the character, texture, and trust of a consumer.

Another blunder that most startups do is copying other businesses or internet trends and images. Creating a fake image of their brand that does not represent them would simply mean wasting the most valuable emotional factor due to which a startup ends up eroding its customer base.

Branding in the internet age

With technological advancements, the internet has slowly taken over. Today, with the advent of affordable smart-phones, branding of products online is no longer a luxury. It has become a necessity for startups where they can sell their products to a wider audience.

With cost-effective internet that is available to most people, a business must use this opportunity. Despite the changing times and mediums of advertisement, branding is still an integral part of advertising and the business world. Hence, listen to what stakeholders and customers have to say about your brand, and use their feedback to make improvements. This will also build a better brand image.

Learn how you can take your startup to new heights with our Everything about Entrepreneurship. Click here to know more about this product: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

 

 

 

 

 

 

Categories
Sales

5 Billion Dollar Sales Strategies that will Boost Business Sales!

Billion Dollar Sales Strategies

The world of marketing has become quite competitive, especially for small businesses that are still in the early stages.

Believing that you have the ultimate skills to sell anything to anybody is a market trap you must avoid. Instead, identify your ideal customers and their urgent problems and you will find it easier to sell your products and services.

Selling can be challenging. It is quite a complex process with no shortcuts, as you have to deal with real people. Having the right sales strategy can make a huge difference to your startup business.


From identifying the profitable niche markets to perfecting your email marketing outreach, knowing how to hit the right chord is extremely important for an entrepreneur to grow a business.

Effective sales techniques do not have to be a gimmick. Instead, they are the simplest ones because they are based on customer behavior. Here are 5 powerful sales techniques that will get your customers to buy your services & products:

  1. Ask the Right Question

First off, do not try to sell. Instead, try to ask the right questions to know your customers and the areas that can be improved upon. Try to know the urgent problems your customers are facing and based on those answers, offer a value that is relevant to the services and products you are representing.

  1. Focus on Customer Goals

If your sales technique does not offer anything that can resolve the customer`s burning problem, it won`t work. Sales gimmicks do not work in the long run as human beings do not like to be manipulated.

So keep the customer`s vision and goals at the core and then try to provide an apt solution. This technique works almost all the time.

  1. Add Real Value

Nobody wants to spend their money on a product or a service that does not offer real value. Hence, always demonstrate that you are providing meaningful value to your potential customers.

If the value outweighs the cost, he or she is likely to purchase the product from you. Focus on providing tangible values to your customers and your customers will be more than happy to buy your products.

  1. Articulate End Results

People don’t buy just products or services, they buy results. Once you have caught their attention with what they will be able to achieve by using your product, it is now your role to explain the benefits. This sales strategy is relevant especially if you are selling a product or a service. Combine it with a hidden command approach and you are ready to roll!

  1. Create Urgency

If you have a business that sells products, this technique can be beneficial for you. Create hype among the customers by using the takeaway close approach. As most people have a fear of missing out on something trendy, pressure sales techniques can help to create urgency. This will make your products desirable.

How you sell yourself is quite different than how you market yourself. A right and spot-on sales technique can be an incredible boon for your business`s net income.

If you too are experiencing a drop in your sales, you can learn powerful sales techniques with our Problem Solving Courses. Gain deep insights and knowledge from top industry experts about sales techniques that will help you grow your business.

To get exclusive offers and details about Problem Solving Course, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads.

Categories
Sales

Zero Dollar Marketing: 7 Easy Steps to your Ultimate Marketing Strategy

zero doller marketing

Being an entrepreneur is not that easy, but then who said life is all about getting things easily? When you are beginning to set up your business, the first thing that comes to your mind is to take your products to the right audience.

Marketing is a necessity for any business, especially for a start-up. But most people think about TV commercials, billboards, giant hoardings, or newspaper ads when they hear the word ‘marketing’.

Though these marketing mediums guarantee good results, it also requires large funds. But thanks to the digital revolution, with the right strategy, anyone can market their products and reach the right audience.


If you have a start-up and want to take your products to the right audience, but have no funds, here is the solution- Zero Dollar Marketing.

What is Zero Dollar Marketing?

As the name suggests, Zero dollar marketing is a marketing strategy that needs no or very minimum amount of money to market the products.

How does this strategy work?

The best way to yield optimized results is to apply zero dollar marketing strategy that aligns with your brand values and voice. This strategy works by using social media platforms and making a strategy according to the customer`s behavior.

Seven Steps to Zero Dollar Marketing

Here are seven simple steps in which you can apply this brilliant low-cost marketing strategy for your business:

  1. Brick-and-Mortar to Online- Whether you have a factory,  a retail shop, a warehouse, design handbags or paper bags, jewelry, or a grocery store, taking brick-and-mortar business online can help you to attract more customers.

Taking your business online will help you to stay connected with your customers 24×7 with the lowest operational cost. You can also monitor your buyer`s behavior and receive payments easily.

  1. Personality & Community of your customer- ‘Don`t find customers for your products, find products for your customer’. Research well about your customer`s interests, problems, requirements and then produce a product that will bring a positive and valuable experience in their lives.
  2. Create Viral Content- Content marketing is no longer a number game. Try to create content that is trending. Write content that is simple to understand and informative for your consumers. Try to engage with your consumers on your business profile.
  3. Landing page- A landing page is the landmark for your business profile, so create a page with a catchy, short, and crisp headline. Make it more appealing by using premium quality images.
  4. E-mail Funnel Marketing- Once you have gathered customer data, start doing e-mail funnel marketing to build a long-term relationship with your customers. Use creative subject lines and their names to personalize it.
  5. Increase your Marketing ROI- Use free marketing tools like Convertkit, SEM rush, Canva, and Google analytics tools to analyze and improve your ROI. Create a landing page, Instapage, and email automation to increase your marketing efficiency.
  6. Stick to low-cost Marketing Ideas- Bring innovation to the existing marketing ideas to stick to your budget. Focus on the target market, tech innovation, and strategic partnerships, and pay attention to retention.

Use testimonials to attract new customers and client appreciation programs to retain the existing ones.

The right marketing strategy can give desired results. Your marketing strategy does not require large funds. Today, all the big companies are using this strategy to connect with the right customer.

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Sales

5 E-commerce Conversion rate Tips that will double your Sales

ecommerce

Whether you are an entrepreneur, solopreneur, or a businessman looking to boost sales through e-commerce websites, welcome to the real world of real challenges! Where having a business website appears all breezy, let us tell you the truth- a lot goes into designing, building, and launching an e-commerce website.

Though you may feel that your job ends there, the matter of fact is that your real task of attracting customers to your website begins right from that point. Not just that, you would also want your customers to buy your products.

Whether you are an entrepreneur who is just starting up, a solopreneur who is running the whole show yourself, an e-commerce manager, or a marketing director who has some massive goals to hit and KPIs to achieve, this theory applies to everyone.

In an increasingly competitive digital world of buying, when it comes to encouraging customers buying behavior, there are some critical dos and don`ts.

If you are planning to build, expand, and increase your business revenue, a good conversion rate is necessary.

So what is an e-commerce conversion rate?

The percentage of your visitors that land on your website and completes the desired action by purchasing your product or subscribing to your service, this whole act is defined as the conversion rate. The average e-commerce conversion rates are 1%-2%.

However, even if you have smart strategies and doing everything right, the conversion rate will turn around 2% of the time.

But how can you improve and double up your conversion rate? Here are 5 amazing tips that will help you double your e-commerce sales:

  1. Persuasive Website Design

A visually appealing website is the first step towards doubling your conversion rates. If your business website is not designed in a manner that keeps users engaged and to move forward with call-to-action, then nothing else will work out.

Visual persuasiveness is essential to pull your visitors! Hence, create a website that is simple, organized, and offers an interactive user experience.

  1. Need for Speed

No, we are not talking about the super-popular game! There are only a few things in the world that are more frustrating than waiting for a website.

According to Google Marketing Platform a slow website that takes more than two seconds to loads, can make you lose around 53% of your customers. Even a delay of a single second in website loading can result in a 7% reduction in customers.

  1. Check your Hosting Plan

If your site offers distinct hosting levels, always ensure that you have subscribed for the highest performing version. The extra money that you will spend on a hosting plan for your e-commerce website will be worth it if it helps you to boost your conversion rate.

  1. Use Optimize Images

No excuses! Why? Because optimized images can help to increase the number of visitors to your website. Many tools are available online and you can opt for both free and paid tools. Always ensure that your images are not killing your website`s performance.

  1. Pay attention to SEO & CRO

Search Engine Optimization (SEO) & e-commerce websites are like best friends! SEO can increase both traffic & conversion on an e-commerce website. While SEO optimizes content for search engines to rank your website higher, CRO (Conversion rate optimization) optimizes content for customers and users to drive them to finish the call-to-action.

If you are looking to double up your conversion rates, each of the bullets above is worth a guide all their own. However, there are more creative ways to attract and engage your customers on your website and make them buy your products or services.

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