Tag: Startups in India

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Startup

Startup Registrations at GeM Portal Doubles in Past 1 Year Giving a Major Boost to Make in India Initiative

Startup (Representational Image Only, Photo Credits: NeedPix.com)

New Delhi, November 21: The startup registration at the Government e-Marketplace (GeM), the public procurement portal, has more than doubled in the past one year, reports said. The registration of the startups have witnessed a spike and has doubled to 7,438 in just one year as they are receiving many orders from government departments and public sector units, a senior official said. The Government e-Marketplace (GeM) was launched in August 2016 for online purchase of goods and services by all the central government ministries and departments.

GeM CEO Talleen Kumar was quoted by PTI saying that providing increased market access to seller groups like startups, and MSEs has reinforced Prime Minister Narendra Modi’s Make in India initiative. “We now have 48,038 buyers, 7.42 lakh sellers with 2.42 lakh MSEs (micro and small enterprises), 7,438 startups, 10,252 product categories, and 173 service categories. One year ago, we had 40,275 buyers, 2.98 lakh sellers, 59,536 MSMEs, and 3,509 startups”.

The official further added saying that the startups have fulfilled orders worth over Rs 1,800 crore through the marketplace. He added saying that the GeM is taking a number of steps so that more and more startups, MSMEs, artisans and weavers can register their goods and services on this platform. “Presently, over 20,000 artisans and 1.2 lakh weavers have registered so far as sellers and are uploading products in their relevant categories,” Kumar added.

Talking about the steps taken for startups across India, the officials said that the GeM portal started a ‘Startup Runway’ so that these entrepreneurs can showcase their innovative products and solutions, and they can also list multiple products with minimal technical specifications. The official said , he said a new and advanced version of the platform will be launched soon which will have powerful features and availability of big ticket items to attract large buyers like PSUs, Railways and Defence.

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Technology

Facebook Rolls Out ‘SMB Guide’ to Help 9 Million Indian SMBs in Building Digital Presence and Reaching Potential Customers Online

Facebook (Photo Credits: Pexels)

New Delhi, November 4: With an aim to help the micro and small businesses in India to limp back to normalcy, social media giant Facebook on Wednesday rolled out a dedicated offline to online ‘SMB Guide’. In order to help these businesses recover from the pandemic-induced crisis, Facebook has come up with new resources to help make this journey frictionless for them. Reports inform that this offline to online SMB Guide for India is free and publicly available. However, the social networking giant is also proactively reaching out to nine million small businesses across the country to ensure it reaches the businesses who need it the most.

The SMB Guide is available in Hindi as well as in English in order to support a large number of businesses across distinct geographies. Archana Vohra, Director Small and Medium Businesses, Facebook India, said in a statement said that the new resources are geared to helping the smallest of businesses across geographies to move from offline to online with minimum effort. “”While the offline to online SMB Guide is publicly available, we are proactively reaching out to 9 million small businesses across India to ensure timely support”, she said.

The SMB Guide:

According to a report by IANS, the SMB Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online. The guide covers Facebook, Instagram and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.

The social networking giant said it is also rolling out the next leg of ‘Boost with Facebook’, a skilling and learning programme for scaling young businesses. The programme went virtual earlier this year, and is now going vernacular, and will be delivered primarily in Hindi through Facebook Live sessions. One of the key themes discussed during Boost with Facebook will be how small businesses can build for Diwali and the festive season beyond it, the company said.

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Startup

Startups in India: 6 Women-Led Startups Win COVID-19 Shri Shakti Challenge Organised by MyGov in Collaboration With UN Women

Startup
Startup (Photo Credits: Pixabay)

In a major boost to women-led startups in India, six startups by female entrepreneurs have won COVID-19 Shri Shakti Challenge organized by MyGov in collaboration with UN Women. MyGov in collaboration with UN Women, launched the COVID-19 Shri Shakti Challenge in April 2020 to encourage and involve women led startups to come up with innovative solutions that can help in the fight against COVID19 or solve problems that impact a large number of women.

After thorough screening, 25 startups were shortlisted for presentations to the Jury which included Debjani Ghosh, President NASSCOM, Rohini Srivathsa, National Technology Officer (CTO) Microsoft India, Dr R Ramanan, MD Atal Innovation Mission, Nishtha Satyam, Dy Country representative, UN Women India and Abhishek Singh, CEO MyGov. In addition to the earlier announced reward of Rs 5 lakhs for the top 3 winners, UN Women was generous enough to agree to reward Rs 2 lakhs each to the 3 startups chosen for their promising solutions.

Top 3 Female Entrepreneurs Who Won Are:

  1. Dr P Gayatri Hela is the founder of Bengaluru-based Resada Lifesciences Private Limited that designs and develops home and agricultural-based products using plant extracts instead of synthetic chemicals. As per Gayatri, germs and other bacteria/viruses become resistant to chemicals over time, whereas nature always has a way of fighting back against these organisms. For Shri Shakti Challenge, Gayatri submittedherinnovative product which is a non-alcoholic hand sanitizer that is  relevant not only for COVID- 19 but also for other infections. The idea had come to her in 2017, when she was battling the SARS pandemic with her with her one-year old daughter.
  2. Romita Ghosh,a cancer survivor, is the founder of Shimla-based iHeal HealthTech Private Limited which is a healthcare start-up that has been at the forefront of the fight against COVID and has been providing PPE kits to hospitals. Romita has also built a Made in India UV sterilization box for safe reuse of PPEs and masks that can help reduce costs for hospitals and other service providers.
  3. Dr Anjana Ramkumar and Dr Anushka Ashokan are the product manager and co-founder of Kerala based Thanmatra Innovations Private Limited have come up with the innovative solution of an anti-microbial solution that could be sprayed into handkerchiefs or dupattas for making them safe to be used as Face Masks. This also made it easier to protect kids. Their innovation is simple and scalable and can help convert any piece of cloth to anti-viral mask within minutes by a simple process of spraying and drying with their unique formulation.

Top 3 Startups identified as‘Promising Solutions’are:

  1. Vasanthi Palanivel, is the CEO & Co-Founder of Bengaluru-based Seragen BioTherapeutics Private Limited.As a scientist and researcher, she studied the symptoms and impacts of the virus and realized that the lungs were one of the worst infected organs in COVID and she has developed a plasma solution to treat respiratory distress due to COVID-19.
  2. Shivi Kapil is the cofounder of Bengaluru-based Empathy Design Labsthat focuses on healthcare, and took the pandemic as an opportunity to design solutions for pregnant women who could not go to the hospital due to risk of infection. Shehas designed Kriya, a wearable device for daily monitoring of pregnancy. The IoT-embedded product provides alerts and suggestions to expecting parents for timely action.
  3. Jaya Parashar and Ankita Parashar – a mother daughter duo are the founder and co-founder of STREAM Minds, and ed-tech company that works on promoting Science, Technology, Reading/Writing, Arts, and Mathematics education among school children across India. They have designed ‘Dobot’, a fully automated robot which acts as an in-house delivery assistant to make hospitals and healthcare clinics safe from the risks of COVID19.

MyGov congratulated the winners of Shri Shakti Challenge and hope that the solutions developed by them mature into full-blown products, and can scale up into robust solutions that help in our fight against COVID19; and of course also help address challenges facing women. All the winners and the participants of Shri Shakti Challenge are true testimony to the talent pool that exists in India and this challenge will go a long way in promoting women entrepreneurship in India.

All 25 selected startups presented their solutions to the Jury which evaluated the solutions proposed by the startups on the parameters that included innovation, usability, relevance and impact of their idea on the society. After thorough review, 11 finalists were chosen for the next stage. All the 11 selected startups were provided a prize money of Rs 75,000 each to further develop their ideas.

After giving time to the 11 Startups to develop the solutions, the final presentations were again made to the Jury on October 27, 2020. The quality of the solutions presented was excellent and the Jury had a tough time evaluating them. After intense discussions and deliberations, the Jury selected top 3 entries as winners, and in view of the high quality of solutions presented decided to recognize 3 additional entries as ‘Promising Solutions’.

This was a unique challenge hosted on the Innovate platform of MyGov that called for applications from women led startups as well as startups who have solutions that address issues faced by a larger number of women. The Challenge was implemented in two stages: Ideation stage and Proof of Concept (PoC) Stage. The challenge received an overwhelming response with a total of 1265 entries, from across the nation.

Mentorship sessions were organized to enable graduation of the ideas into Proof of Concepts that can be scaled up. These sessions were topics that included Business Modelling, Financial Modelling, Legal Certifications, Digital Marketing, Product Design, Art of making Pitch and were conducted with the support of NASSCOM, Industry Experts, and the Atal Incubation Centre  at the Centre for Cellular and Molecular Biology.

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Startup

WE Hub Selects 89 Indian Startups for Second Cohort of ‘Her&Now’ Programme

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Startup

Hyderabad, October 23: As many as 89 startups have been selected for the second cohort of the ‘Her&Now’ programme by WE Hub, which is India’s first state-led incubator to foster and promote women entrepreneurship. The selected startups that have been shortlisted out of 600 applications  include Envi Robotics, Nuture Fields, Ladoo Box, Venica Herbals, ASARA Products, Verma Foods, Lesperanzau and SR Silks. According to a report by IANS, the pitching process had close to 150 women entrepreneurs out of 600 applicants, and each pitch was evaluated across 14 selection criteria like domain knowledge, digital literacy, potential to scale, impact, innovation, business feasibility etc., with external jury members in the panel, WE Hub said.

The acceleration programme is a six-month programme to help formally registered, women-led, for-profit enterprises from tier2 and 3 cities of Telangana to scale up. Reports inform that each entrepreneur was allowed for pitching followed by a 10-minute Q&A session. The programme will have an incubation program for seven months to help women entrepreneurs who have been running an informal enterprise or are a part of a group enterprise and now want to start up on their own and establish their enterprises.

About the Project:

  1. Deutsche Gesellschaft fur Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women (Her&Now)’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ).
  2. The programme is in partnership with the Indian Ministry of Skill Development and Entrepreneurship (MoSDE).
  3. It aims to support aspiring and existing women entrepreneurs in India.
  4. For over 60 years, GIZ GmbH has been working with partners in India for sustainable economic, ecological, and social development.

Background:

The first cohort of 30 start-ups from Telangana graduated in August by formally registering their enterprises and raising finances through credit linkages and equity investments. “We are happy to witness an escalated participation of women entrepreneurs from 28 to 89 into our innovation ecosystem. With WE Hub, we look forward to foster and supporting many more entrepreneurs in the future,” said Jayesh Ranjan, Principal Secretary (ITE &C), Government of Telangana.

Deepthi Ravula, CEO, WE Hub, was quoted in reports saying that the journey from a minimal viable product or solution to a successful start-up is a not an easy one. “We are deeply committed to supporting the women entrepreneurs as they prepare to launch and grow their ventures. Our partnership with GIZ enables us to invest in entrepreneurship in tier 2 and tier 3 cities where innovation is booming. We are looking forward to helping these select enterprises thrive,” she said.

Julia Karst, Head of Project Her&Now at GIZ, after a successful round of programmes with the first cohort of women entrepreneurs from Telangana, we are looking forward to welcoming 89 women entrepreneurs into the second round of our incubation and acceleration programme. Her&Now through WE Hub offers support customized to each entrepreneur and her business, and we hope this will prove especially useful in these challenging times of the pandemic,” she said.

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Finance Sales

Planning to Start a New Business? These Dates Are Auspicious for the Opening of Shop, Office and Factory in November 2020

Hindu Puja (Photo Credits: Pexels)

If you are setting up a new business, you will always consider an auspicious time to start the venture or a firm. It is believed that the ‘auspicious time’ known as ‘mahurat’ followed by Hindus before starting any kind of new business, small or big, can provide many benefits and help the business flourish. Any work, office, shop or factory that is started at a ‘shubh mahurat’ always open up new business opportunities for the entrepreneur. If one starts the business at an ‘shubh’ time, the business will become a great success with rapid growth. Let us see when are these auspicious days in November 2020 according to astronomy.

In November 2020, a new shop, new office or factory can be inaugurated in these auspicious times-

  1. November 8: If you wish to open a new shop, November 8, 2020 is an auspicious day as it is Saptami Tithi and Pushya Nakshatra on that day.
  2. November 12: On 12 November 2020, Dwadashi tithi will be observed which is considered to be auspicious for starting or opening new office as the day falls on Hasta Nakshatra, which is lucky.
  3. November 13: It is a Friday and it is an auspicious time to start trading as Trayodashi and Chitra Nakshatra fall on the same day.
  4. November 15: Sunday, November 15, 2020 is an auspicious day for opening shop due to Amavasya and Anuradha Nakshatra.
  5. November 19: On Thursday, November 19, 2020, Panchami Tithi and Uttarashada Nakshatra are auspicious to start business.
  6. November 20: On Friday, Shashthi Tithi will be auspicious for shop Opening due to Uttarashada Nakshatra.
  7. November 25: Ekadashi falls on November 25, 2020, which is a Wednesday. The date is auspicious and lucky for office opening due to Uttarabhadrapada nakshatra.
  8. November 27: On 27 November 2020, Dwadashi Tithi and Ashwini Nakshatra are beneficial for the beginning of any trading in business.
  9. November 30: Rohini Nakshatra with full moon on Monday is auspicious for starting a new business.

The Auspicious time for shop-factory-office opening as per Sarvarthasiddhi Yoga are: November 12, November 13, November 25, November 27, November 30. The auspicious time for opening of shop or office – November 8, 12, 13. With the onset of the festive season, people are now gearing up to bring their business to normalcy after being severely hit by the coronavirus pandemic. In the new normal, entrepreneurs are now gearing up to look for opportunities to revive their businesses.

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MSME Startup

COVID-19 Impact: 78% MSMEs and Startups in India Reduced Workforce in Last 8 Months Since Pandemic Broke Out, Says Survey

Startup (Representational Image Only, Photo Credits: NeedPix.com)

New Delhi, October 20: Ever since the COVID-19 pandemic broke out in India, as many as 78% MSMEs and startups across the country have reduced workforce in the last 8 months. As per a survey by LocalCircles, only 22 percent startups and MSMEs have the same or increased workforce as compared to the pre-COVID levels. According to reports, India’s startups and MSMEs ecosystem went through a torrid time due to the deadly pandemic and lockdown that was imposed across the country. Revenues and operations were severely impacted for most businesses which led to cost cutting and some even shut down temporarily or permanently. Per CMIE, 6 million Indians had already lost white collar jobs in the March – August period.

To understand the impact of the pandemic on startup and MSME, a survey conducted by LocalCircles received over 7,000 responses from startups, MSMEs and entrepreneurs spread across 104 top business districts of the country. In the survey, startups and MSMEs were asked about how have workforce adjustments taken place in their business during the Covid-19 pandemic. In response, 25 percent said their business has shut down and all workforce has been let go, while 15 percent said their workforce has reduced by 50 percent or more.

A 19 percent said their workforce has reduced by 25-50%, and another 19 percent said their workforce has reduced by up to 25 percent. A 6 percent said their workforce has increased and 16 percent said they have same workforce as pre coronavirus time. This shows that 78 percent MSMEs and startups in India have reduced workforce in the last 8 months since the COVID-19 pandemic broke out and only 22 percent startups and MSMEs have the same or increased workforce as compared to the pre-COVID levels.

The Government also took steps to help these small businesses through the Atmanirbhar Bharat scheme, but its advantages per feedback from businesses in July this year has been quite limited, the survey said.

The startups and MSMEs in India were asked about how employment of women has been in their business 8 months into the COVID-19 pandemic. In response, 7 percent said women in their workforce have been reduced by 50-100 percent, 12 percent said women in their workforce have reduced by 25-50 percent, and 12 percent said women in our workforce have been reduced by up to 25 percent. 46 percent said they still have same number of women in the workforce as pre COVID-19. Not a single business reported increase in the number of women employees during the course of the 8 months of COVID-19 pandemic.

This means that 31 percent MSMEs and startups in India have reduced women workforce in the last 8 months. The Labour Force Participation Rate (LFPR) among women in India, is one of the lowest in the world and appears to have slid even further during the COVID -19 pandemic.

In the final question, startups and MSMEs were asked looking at the next 6 months as to how do they see employment of women in their business. In response, 50 percent said they don’t plan to hire any women employees while 30 percent said they plan to hire 1-5 women employees. 13 percent said they plan to hire 6-10 women employees and 7 percent were unsure about it.

 

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Startup

Indian Startups to Get a Boost As Atlassian’s $50Mn Global Venture Fund to Focus on India’s Growing Startup and Developer Community

Startup (Representational Image Only, Photo Credits: NeedPix.com)

Bengaluru, October 19: In what is believed to be a major boost to India’s growing startup and developer community, Atlassian Corporation, Australia’s leading software firm on Monday announced the launch of Atlassian Ventures. The new $50 million global fund aims to invest startups, including established companies that are already building products in its ecosystem. This leading firm in Australia, which set up a research and development centre in Bengaluru last year with plans to expand it further, said it is keen to nurture India’s vibrant startup ecosystem and rich technical talent pool.

Dinesh Ajmera, Site Lead and Head of Engineering, Bengaluru, Atlassian said that with India’s cloud market among the largest in the Asia Pacific region, the firm believe this fund will be an ideal opportunity for up-and-coming startups in India to access funding when building apps for our cloud products. “India is a significant market for Atlassian, one that’s teeming with an extraordinary developer community and a vibrant startup ecosystem that we plan to tap into,” Ajmera added.

According to reports, the company’s software products such as Jira, Confluence, Bitbucket and Trello are used by 1,74,000 customers worldwide, including Ola Cabs, Reliance, Walmart Labs, and Flipkart, to name a few. Atlassian Ventures will invest in three types of companies.

Ajmera informed that firstly, the early-stage startups which are building apps for any of Atlassian’s cloud products and secondly, the larger, more established ecosystem product partners who are ascaling their businesses and finally, the existing sales channel partners who are looking to step up their cloud services and create new products that support the future of teamwork. “As part of this programme, companies that receive funding are also eligible for mentorship as well as global exposure at Atlassian events,” he said.

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Technology

Google India to Launch ‘Namaste Digital’ Show on Doordarshan to Empower SMBs by Helping Them to Use Internet to Grow Their Business

Google (Photo Credits: Pexels)

New Delhi, October 1: As a part of its new multi-pronged effort to help small and medium-sized businesses (SMBs), Google India said that it will launch a new show in partnership with Doordarshan called ‘Namaste Digital’ to navigate the challenging economic environment. The ‘Namaste Digital’ show aims to serve as a mass media programme for SMBs to learn about the Internet and help them grow their business. According to a report by IANS, the tech giant’s the new initiative will focus on accelerating the efforts to help businesses build digital presence in partnership with software development company Zoho and payment gateway Instamojo.

Building on its effort to help consumers discover small businesses on Google search and maps and keeping the needs of different businesses in mind, Google has also partnered with delivery services providers Dunzo and Swiggy to fast track the on-boarding process. Both partners have committed to provide additional support to small businesses to start accepting orders online and enable delivery logistics. Under the new initiative, small businesses will be able to create business websites using Zoho inventory and sell online through Zoho Commerce for free till March 31, 2021. Instamojo on the other hand is offering a six-month free subscription to its “Premium Online Store Solution.”

SMBs can also avail Dunzo’s 24×7 merchant support for free with zero sign-up fees and instant registration and can make use of Swiggy’s seven days “Fast track Onboarding”. All these will be available for SMBs on “Grow with Google Small Business” hub in India which was launched in July this year.

Shalini Girish, Customer Solutions Director at Google India, said in a statement that today, the need to go digital is a necessity and SMBs are hard-pressed to digitise fast. “We need to do everything we can to handhold millions of small businesses in their digital-transformation journey and support business recovery during the current crisis”, she added. Adding further, she said that the needs of small businesses differ across the country and we are partnering with the industry leaders to offer more support to help small businesses go digital.

The ‘Namaste Digital’ Initiative:

  1. The new initiative builds on the “Grow with Google Small Business hub” effort. It is in direct response to the feedback received from small medium businesses captured in the Google-Kantar small business tracker research conducted in July.
  2. According to the report, customer related challenges tops the list for small businesses, with 92 per cent businesses facing customer related challenges, revenue loss due to low demand and payment of fixed costs are the other most severe challenges among businesses.
  3. The report also highlights that businesses are seeing the benefits of going digital, and today 5 out of 10 businesses are using digital channels to engage their customers compared to just 4 in 10 in April.
  4. In addition to providing support to go digital, Google India is also investing in efforts to scale its outreach to help small businesses learn to use digital tools in local Indian languages.

As part of this effort, Google has worked closely with Federation of Indian Chambers of Commerce & Industry (FICCI) to drive an industry wide skilling program which has already trained 1.2 million individuals.

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Startup Technology

Humsafar, an App-Based Doorstep Diesel Delivery Service Provider, To Help Startups Become ‘Fuel Enterprises’

Fuel (Photo Credits: Pexels)

New Delhi, September 15: Humsafar, an app-based doorstep diesel delivery service provider has introduced its support services to help aspiring fuel entrepreneurs. This unique opportunity will help the startups to be a part of one of the biggest disruptions in terms of fuel marketing in the Oil industry – Diesel Door Delivery (DDD). According to a report by IANS, Humsafar plans project support from scratch to complete fruition to new start-ups of doorstep diesel delivery. The plan includes setting up a company, fabricating bowsers, (oil dispensing vehicles) and setting up a tech platform for delivery of diesel at doorsteps in various parts of the country.

Sanya Goel, Co-Founder and Director, Humsafar was quoted in the report saying that Humsafar also helps start-ups market the service in the industry by partnering with other dealers and acquiring new customers.The opportunity the Doorstep Diesel industry provides is enormous, offering safe and legal alternatives to fuel procurement.

About Humsafar App:

  1. In less than four months, the Humsafar app, ‘Fuel Humsafar’, has crossed over 10,000 downloads on Google Play Store and has processed 20,000 transactions.
  2. The app has been customised to help clients and vendors manage their orders, drivers, tracking of the bowser, checking fuel capacity, stock management, advanced MIS.
  3. The report informs that Humsafar also offers a dedicated app, just for the Drivers, which allows them to track the user’s location, check orders, review order history, and manage stock, which in turn allows the vendor to view the driver’s performance and delivery status from time-to-time.
  4. Humsafar is currently servicing 24 states across India. The startup has also roped in 50 plus retail partners across 24 states.
  5. Humsafar is also looking to raise its first external investment and plans to launch B2C ordering by the end of 2020.

The mobile bowsers, popularly known as dispensing vehicles, are expected to supplement petrol pumps, changing the landscape of fuel procurement. Goel added saying that it’s great to see that most of their applications have been from the younger generation which speaks volumes of the entrepreneurial spirt among the youth.

The gross revenues of the startup stood at Rs 22 million in the year 2019-20, and by the end of 2021, Humsafar plans on targeting diesel delivery of 500 million litres. This will translate into a revenue of Rs 100 million.

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Startup Technology

‘Grow With Google’, a New Online Programme Launched by Google to Help SMBs Build Digital Safety Net Amid COVID-19 Pandemic

Google (Photo Credits: Unsplash)

Tech giant Google has introduced a new online programme to help business owners learn how to build an online presence, find more customers, sell online or work remotely. This is being done amid the coronavirus pandemic to help business that digital tools can provide a safety net for small businesses. The new ‘Grow with Google’ lessons that have been included in the programme can vary from two-minute tutorial videos to live workshops. It can range from beginner level to advanced, so every business can find what they need to become more prepared.

According to a report by IANS, the programme was announced after a report this week showed how a ‘digital safety net’ can serve as a support system for small businesses and helps to mitigate the negative business effects of COVID-19. A report by non-profit Connected Commerce Council in partnership with Google stated that practically all small businesses in the US were disrupted by the pandemic, facing reduced customer demand and hours of operations as well as employee layoffs. 85% of small businesses said COVID-19 made them rethink their approach to digital tools, allowing them to adapt.

The study further revealed that businesses that had a digital safety net in place and used a variety of digital tools — like digital ads, digital payments, data analytics and customer insights tools — felt better prepared. However, not all small- and medium-sized businesses have a digital safety net. The new ‘Grow with Google’ lessons are designed to serve the interest of these businesses.

Here’s How ‘Grow With Google’ Will help SMBs:

  1. Google has introduced a new programme called ‘Grow With Google’ on the ‘Google for Small Business website’. Click here for direct link.
  2. Grow with Google is partnering with SCORE, a network of volunteer, expert business mentors, and non-profit International Downtown Association (iDA) to complete a series of affordable and easily accessible Grow with Google workshops for 50,000 small businesses across the US.
  3. Business owners can find personalised Google product recommendations for their business, as well as helpful tips and practical guides to help small businesses get the most of these tools