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Facebook Rolls Out ‘SMB Guide’ to Help 9 Million Indian SMBs in Building Digital Presence and Reaching Potential Customers Online

Facebook (Photo Credits: Pexels)

New Delhi, November 4: With an aim to help the micro and small businesses in India to limp back to normalcy, social media giant Facebook on Wednesday rolled out a dedicated offline to online ‘SMB Guide’. In order to help these businesses recover from the pandemic-induced crisis, Facebook has come up with new resources to help make this journey frictionless for them. Reports inform that this offline to online SMB Guide for India is free and publicly available. However, the social networking giant is also proactively reaching out to nine million small businesses across the country to ensure it reaches the businesses who need it the most.

The SMB Guide is available in Hindi as well as in English in order to support a large number of businesses across distinct geographies. Archana Vohra, Director Small and Medium Businesses, Facebook India, said in a statement said that the new resources are geared to helping the smallest of businesses across geographies to move from offline to online with minimum effort. “”While the offline to online SMB Guide is publicly available, we are proactively reaching out to 9 million small businesses across India to ensure timely support”, she said.

The SMB Guide:

According to a report by IANS, the SMB Guide has been designed to provide a step-by-step direction on how the smallest of businesses can build a digital presence quickly, and reach potential customers online. The guide covers Facebook, Instagram and WhatsApp, and key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.

The social networking giant said it is also rolling out the next leg of ‘Boost with Facebook’, a skilling and learning programme for scaling young businesses. The programme went virtual earlier this year, and is now going vernacular, and will be delivered primarily in Hindi through Facebook Live sessions. One of the key themes discussed during Boost with Facebook will be how small businesses can build for Diwali and the festive season beyond it, the company said.

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Post-COVID-19 Business: 73% Small And Medium-Sized Businesses Confident of Bouncing Back Post-Coronavirus; Here Are 4 Key Aspects Which SMBs Are Looking at, Says Report

Growth (Photo Credits: Pikist)

New Delhi, September 9: The coronavirus pandemic has affected everyone, from businesses being shut, to workers being fired, the economy of the country is in the doldrums. Amid the gloom, a new report- “HP Asia SMB Report 2020” has been published which gives a ray of hope. According to an IANS report,  73 per cent of small and medium-sized businesses (SMBs) in India are confident that they will survive and bounce back post-COVID-19.

The report highlights that Indian SMBs are more confident than their Asian peers in bouncing back after the pandemic as the regional average stood at 60 per cent. The Indian SMBs are confident that they will bounce back and believe that this period is giving them a good opportunity to reformulate the business strategy.

The respondents are hopeful that the pandemic would bring business opportunity, but it will take some time. Here’s how the SMBs believe to bounce back and fight the pandemic:

4 Key Aspects Which SMBs are Looking at:

The report mentioned that Indian SMBs have recognised four key aspects that will help them best to bounce back – using online tools, flexible work options, advice on strategy and innovation at work.

Doing digital: SMBs in India recognised the importance of going digital to revive the business. The report mentioned that the respondents believed that digital adoption was essential for the revival of the business.

For the study, 1,600 SMBs completed the survey between May 26 and June 7, which comprised 200 interviews in each of the markets- Australia, India, Indonesia, Japan, South Korea, Singapore, Thailand, and Vietnam.