Month: March 2022

Categories
Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup
3 Mistakes To Avoid While Picking A Business Name For Your Startup

Summary: Choosing a name for your startup business might seem like an easy task. However, the reality is quite contrasting which leads to multiple mistakes.

What`s in a name? A lot! Especially, when you are planning to come up with your startup in the market. Choosing your startup business`s name is one of the most important decisions that you will ever make, as it sets the tone for all your future branding initiatives.

Your business name creates the first impression with potential investors and customers and plays a crucial role in the business world. Hence, it is a decision that every entrepreneur should not take lightly. Once you decide on a name for your business, it can`t be changed easily post your legal paperwork. However, it is much easier to choose the correct name from the get-go.

Here are three top mistakes entrepreneurs make while naming their business and how to avoid those errors:

1. Picking a Difficult Name

Whether it is difficult to pronounce or write, picking a fancy name for your business is something that entrepreneurs should avoid. A tricky name is not only hard to remember for you, but also your consumers. Difficult metaphors, your customers won`t understand without explanation. And hence, it should be avoided.

If you want you can make a brand new word for your business name. Select carefully, and be ready to spend more time on advertising.

2. Selecting an Unavailable Name

Many entrepreneurs pick a business name only to find that the name is unavailable in the very end. To avoid disappointment and trademark issues related to your preferred choice of name, you can check the availability of the name online on a government`s website. Keep the availability of the related domain names as well while shortlisting the name for your small startup business.

3. Choosing a Name that is Too Simple

Sometimes to keep a general name for the public to remember, entrepreneurs often go for a very local business name. Avoid it at all costs. While picking a local name can help to boost your search ratings and generate leads, it can exclude potential customers who assume your business doesn’t apply to them.

When choosing a domain name for your business, always pick “.com” rather than alternatives such as .net, .org, .biz, or other domain extensions. If you are thinking about the reason behind it then customers tend to associate a business website with the “.com” domain with a more established business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily with our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Startup

3 Ways Business Coach Can Help Your Startup To Succeed

3 Ways Business Coach Can Help Your Startup To Succeed
3 Ways Business Coach Can Help Your Startup To Succeed

To make a startup business a successful one in a short time, as much as a great leader, a good business model, and a good team- the best business coach is also needed. A business coach with good experience gives good direction to the business. With his clear understanding and sharp vision, he also works to give better leadership to the team along with the leader.

But many entrepreneurs often wonder if it is the only reason for which they need a business coach? So, in today’s article, we talk about why an entrepreneur needs a business coach and what are the main things that a great business coach can bring to any startup business or even a large organization.

1. Goal Identification and Clarity

Entrepreneurs may know many nuances of business, but every entrepreneur needs a guide to identify his or her professional goals for a clear vision. The best business coach in India can help you in clearly defining your goals. A corporate trainer is a person who plays a unique role in identifying your goal and bringing clarity to it. An entrepreneur needs to be focused and clear towards his goal, his concentration and clarity only enable him to overcome the difficulties in business.

Despite having a good business model, if an entrepreneur lacks clarity of his goals then he cannot make that business model successful. A business coach helps you to start the business by bringing minute details related to your business model to your notice. This helps you to build a great business model for your startup venture.

2. Your Business Gets Expert Advice

Not every entrepreneur needs to have the efficiency of the business. If you are an entrepreneur, you don’t need to be an expert in every field. Many times, due to a lack of correct information on any subject, wrong decisions are taken in the business, which can directly affect your business. But if you have a business coach then you can remove whatever chances you have of making wrong decisions that can ruin your business. A business Trainer in India is no less than a technician for your business. You should have expert support. If your business is in the initial stage, then having a business coach can help you climb the ladder of success. If the mistakes of the beginning take a toll on your business, then it becomes a little difficult for you to run the business smoothly. That is why the expertise of a business coach is very important in your starting business.

3. Business Coach can Help You Achieve Goals

A business can only be successful when every member of your team along with you should are very much aware with your business goals. The business coach first understands your business goals and then tells you the techniques to achieve them easily. It works to improve your business planning by catching those weak links, which can harm your business in the future. The methods and strategies suggested by Business Coach add life to your business and also work to connect your clients, employees, and business partners with your business for the long term.

Only a good team takes the business forward and a great leader takes the team forward. A business coach inculcates those leadership qualities which are needed in a good leader and entrepreneur.

Many such startup businesses in India started and closed after some time due to a lack of good strategies, expertise, and guidance. But there are some other businesses as well, which have emerged as examples in the industry. They have set the benchmarks with their success milestone. With the help of the best business motivational speaker in India, you too can make your business successful.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

How To Use Excel Like A Pro?

How To Use Excel Like A Pro?
How To Use Excel Like A Pro?

Summary: Want to excel at Microsoft Excel? Here are some of the best tips to help you use excel like a pro.

Want to be an analyst, marketer, accountant, CA, or entrepreneur who can keep track of almost everything? Well, excel is the key. Whether you want to merge two sheets, do simple math, or want to combine the information in multiple cells. Excel can do it! There are so many shortcuts, formulas, tips, and tricks that can help you simplify your work.

The best part is that you don`t need advanced Excel knowledge to master it. So let`s begin.

What is Excel?

Microsoft Excel is powerful data visualization and great software that can do analytics. This software uses spreadsheets to organize, store, and track data sets with formulas and functions. The software is used by many professionals working in distinct profiles and departments.

Though it is primarily used for creating financial documents, it is used to store, compile and analyze large amounts of data. It removes the need to spend hours counting cells and copying them from one sheet to another.

Basics of Excel

Now when you know the uses of Excel, let`s talk about the Excel basics. If you are just a beginner and using Excel for the first time, here are a few things that you must remember:

  1. Creating a new spreadsheet.
  2. Basic computations like adding, subtracting, dividing, and multiplying.
  3. Writing and formatting column texts.
  4. Using auto-fill features.
  5. Freezing columns and rows titles as you scroll past them.
  6. Sorting your data in alphabetical order.

Documents You Can Create in Excel

You must be wondering what kind of documents you can create in Excel. You can create income statements, balance sheets, and calendars.

If you are a marketer you can create documents like marketing budgets, reports tracking marketing budgets, as well as spending, using Excel. You can also create editorial calendars in an Excel sheet to keep track of your social posts and content in advance. Excel can be used for all sorts of calculators- including one for tracking leads and traffic.

Excel Formulas

Excel has plenty of formulas that can appear overwhelming to any beginner. But, fret not! If you are just a beginner, you can rely on the following formulas that are basic, simple, and easy to remember. You can use them even to carry out some complex functions.

  1. Equal Sign: Before writing any formula, you will have to type an equal sign (=) in the cell where you want the result to appear.
  2. Addition: If you want to add the value of two cells, use the ‘+’ sign. Example- =C4+E6.
  3. Subtraction: To subtract the values of two or more cells, use the ‘-‘sign. Example: =C6-H12.
  4. Multiplication: To multiply the values of two or more cells, use the * sign. Example: = D12*F4.
  5. Division: To divide the values of two or more cells, use the /sign. Example: =C5/D3.

Putting all the above-mentioned formulas together, you can create a formula that adds, subtracts, multiplies, and divides all in one cell. For e.g. (C5-D3)/((A5+B6)*7).

Excel Functions

After the formulas come Excel functions. These functions automate some of the tasks you would use in a typical formula. So instead of using the + sign, you will use the SUM function to add up a range of cells.  Here is a list of a few more functions that will help automate the calculation and tasks.

  1. SUM: To add up a range of cells or numbers you can use the SUM function. To complete a sum, you would input the starting cell and the final cell with a colon in between. Here’s what that looks like SUM(Cell1:Cell2). Example: =SUM(C7:C23).
  2. AVERAGE: The AVERAGE function averages out the values of a range of cells. The syntax is the same as the SUM function: AVERAGE(Cell1:Cell2). Example: =AVERAGE(C5:C30).
  3. IF: The IF function allows you to return values based on a logical test. The syntax is as follows: IF(logical_test, value_if_true, [value_if_false]). Example: =IF(A2>B2,”Over Budget”,”OK”).
  4. VLOOKUP: The VLOOKUP function helps you search for anything on your sheet’s rows. The syntax is VLOOKUP(lookup value, table array, column number, Approximate match (TRUE), or Exact match (FALSE)). Example: =VLOOKUP([@Attorney],tbl_Attorneys,4,FALSE).
  5. INDEX: The INDEX function returns a value from within a range. The syntax is as follows: INDEX(array, row_num, [column_num]).
  6. MATCH: The MATCH function looks for a certain item in a range of cells and returns the position of that item. It can be used in tandem with the INDEX function. The syntax is: MATCH(lookup_value, lookup_array, [match_type]).
  7. COUNTIF: The COUNTIF function returns the number of cells that meet certain criteria or have a certain value. The syntax is COUNTIF(range, criteria). Example: =COUNTIF(A2:A5,”London”).

We know these formulas might look complicated, but once you get the hang of these formulas, you can do a lot of calculations without needing to use a calculator. So, try these formulas and with regular practice, you can excel at Excel.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Marketing

5 Digital Marketing Myths Busted

5 Digital Marketing Myths Busted
5 Digital Marketing Myths Busted

Summary: Do you believe digital marketing is like ‘one size fits all?’ Welcome to the world of reality. In this article, we are going to debunk some myths that will have your jaws dropped.

Well, thank us later, but it is in our utmost interest to make people aware of the facts and myths that surround people in India- especially about digital marketing. Digital transformation is a vast concept. It is much more than the technology buzzword.

Many people think that the concept of digital marketing involves lots of technical information, which is again a myth. With so much information regarding this great concept, it can be challenging for a marketer to distinguish between what to believe, let alone develop a smart strategy.

What`s more damaging is that many believe the infamous “one-size-fits-all” approach. If you tried this approach, you are doing a disservice to your clients, your customers, and your startup business. There are many online business courses for entrepreneurs to make the most of digital marketing for their business.

According to a recent survey by KPMG, “75% of the respondents believe that digital transformation can create a more seamless customer experience.” But because every individual is unique and no experience is the same, a digital marketing strategy must be based on agility and flexibility.

This simply implies that anyone with a laptop and an internet connection can`t claim to be an expert. One has to understand every aspect of this concept that can be leveraged by large as well as small startup businesses for marketing purposes.

Below, we explore some of the most common myths and try to bust them related to the biggest digital marketing myths we have heard over the years.

Myth #1: Digital Marketing = Technical Information

Yes. Digital marketing does involve the use of computers, smartphones, tablets, and laptops. But you don`t need to have in-depth technical information or computer languages like Java, Visual Basic, or Linux. Digital marketing is all about making full use of digital devices and platforms to reach out to your target audience through social media.

Myth #2: Digital Marketing is only for Big Businesses

One of the most common myths that small business owners have is that digital marketing is only for big brands and businesses. To tell you the truth, digital marketing is as much beneficial for small startups as it is for large businesses.

You do not need a call center to engage or salesman for door-to-door services. You can sell your products directly to your customers globally without even having to establish a physical shop. By making your social media profile on popular platforms you can fetch valuable insights and data regarding the buying behavior of your customers through their demographic details.

Myth #3: Word-of-mouth marketing is better than Digital Marketing

Word-of-mouth marketing is great, but integrating it with digital marketing can maximize its effects. Today, every customer checks out reviews of a particular brand before making a business transaction. If your customers are happy with your products and services, you can create testimonials and share them with the pool of your potential customers with the power of digital marketing.

You can also run social media campaigns to achieve your business goals. You can encourage your customers to visit the retail show and share their experiences with a customized hashtag.

Myth #4: Posting needs to be Done Several Times a day on Social Media

Many social media guidelines are focused on the number of posts that should go on the platforms every day. But does it guarantee its success?

The ROI of social media is constantly in question. Out of all the other digital marketing channels, it is often the most misunderstood. But many few people know that the value of social media is not measured in leads but through customer experience. More and more brands are using their social media handle as the extension of their customer service department. Both negative and positive comments from the customers can be seen online on social media platforms and review sites.

Hence, it is not just about how many posts you publish each day. But how you engage and inspire your consumers through online customer service. Ultimately, digital marketing has more power than you can imagine. You could be missing out on some great returns on investment, better brand engagement, and low-cost campaigns. You can also take an online course for entrepreneurs to learn more about digital marketing. You can also take the LFP Bada Business.

Categories
Leadership Building

5 Simple Traits To Help You Become A Powerful Leader

5 Simple Traits To Help You Become A Powerful Leader
5 Simple Traits To Help You Become A Powerful Leader

Summary: They say leaders are born. But, we say that leaders are made provided the right guidance and expertise.

Being great seems like an easy job. Many people say that great leaders are born and too many it appears like a straightforward job because there are no hidden secrets in it. But, while many leaders think that great leadership consists of simple things, only a few implement them because the rest of the people forget about them for some reason.

If you are an entrepreneur who wants to hone your leadership skills, you can join Leadership Funnel Program by Dr. Vivek Bindra. It is the most powerful flagship program in India that has benefitted many people including top management leaders from large organizations.

Here are a few tips that can help you to sharpen your leadership skills:

1. Be Kind, Be Human

Many leaders often forget that they are dealing with real human beings who have unique stories and backgrounds. Every unique individual has his or her share of struggles, challenges, and breakthroughs. For many managers and leaders from the top management, people at work are nothing more than man-hours who need to be managed and optimized.

Your team members always know what value they hold for you. And a man-hour will never help you to overcome situations. Hence, never forget that you are dealing with real humans and not bots.

2. Sharpen your Managerial Skills

Directing people is not something that comes naturally to any one of us. It is an art to co-work and co-exists happily at the same time. Fortunately, we have a lot of amazing programs like the Leadership Funnel Program that offers expert advice and guidance to help you become a powerful leader.

As a leader, you will need to defend the interests of your company but you will be able to do it only when you are aware of the theory of negotiations and understand the psyche of the person you are talking to.

Reading books can be another medium to become better at your managerial and leadership skills. You can begin by reading about psychology, the structure of thinking, negotiations, hiring people, project management, marketing, and economics too.

3. Have In-depth Knowledge

The best way to win authority is through your expertise. You need to understand the things that you manage, and this golden rule applies to every stage. For instance, to lead a creative team you must have a fair knowledge of typography, graphics, color coordination, and some of the most popular tools like Photoshop, coral draw, and Illustrator. This will help you to talk with the people in their language.

Without knowing the things you are managing you can`t do value addition. Without an understanding of what you manage, you will not be able to assess the risks, costs, and timing.

4. Admit Mistakes (Your Own & Others` too)

If something goes wrong, you should have the integrity to accept your mistake gracefully. If you will try to dodge the bullet, you will only be deceiving yourself and no one else. More than that, you will immediately lose your authority within the team.

Accepting your faults publicly can truly have a magical effect. This will give your team a clear understanding that it is okay to make mistakes and that making mistakes is normal. But, what is more, important is to learn from them so that they are not repeated shortly.

Once your team will understand it, they will be more open to experiments, and they become more courageous in their work, take responsibility, and more risks.

5. Protect Your People

To earn the respect of your team members, you have to be the shield that takes all the impact. No one in this world should have the right to influence your team past you. If someone wants to criticize your employees, let them do it to you and not directly to your team members.

One of the best things that will help you to become a great leader is, to be honest with your employees. Whether you are planning to give them a pay raise or thinking about closing down a particular product or the entire company, communicate with your employees honestly. Always remember that a transparent culture in an organization is always better.

Want to become a powerful and influential leader in your field? Join LFP Bada Business today!

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions via Business Coaching Program.

We hope this blog must have helped you to understand a few aspects of the business. If you like our blog section, you can share your comments with us in the section below!

Categories
Startup

These 3 Fundraising Techniques Can Help Your Startup To Succeed

These 3 Fundraising Techniques Can Help Your Startup To Succeed
These 3 Fundraising Techniques Can Help Your Startup To Succeed

Summary: Don`t have savings or investors who could invest in your small startup business idea? Take a deep breath and don’t give up on your dreams just yet. This article will tell you simple fundraising techniques for your business.

According to a report by Fundable, around 57% of startups take out loans, and 38% are launched with support from family and friends` money.  But if you don`t have either of them, you should not give up on the business launch.

In 2021 the global funding rose by 157% according to data by CB Insights. One of the major reasons is that nowadays startups have entered the market at huge value, which gives high returns to their investors. Also, more and more people are ditching the traditional methods of raising money. As a result, many nontraditional early-stage funders are flourishing: mutual funds, hedge funds, and private equity firms.

But when you are a newbie attracting funds could feel like a major task. It`s hard to get into an investor`s sight. Even with the most convincing pitch, you might fail to get the investment.

So here are three essential steps that as a startup you must take to build awareness and increase the chances of raising around.

1. Establish Yourself

Imagine you have crafted a great mail and it gets the attention of a potential investor. The first thing that she does is Google you. But, finds nothing on the internet! So now what do you think her response would be?  As long as your name is not loud enough to be well known in the industry, your emails will probably have a low response rate. And this could also affect the pitch conversion.

To get the attention of the right investor, you must establish yourself as a specialist who understands the market. You can use the power of content to prove that you know the burning problems of the consumers are, and focus on the benefits of your products. You can utilize the PR activities with blogging, guest posting, YouTube videos, podcasts appearances, or even LinkedIn blogging.

You can also consult with the business motivational coach to take expert guidance on the right way to do it. You can start with five different publications and a few videos initially.

2. Do Your Homework on Potential Investors

Abraham Lincoln is often quoted for having said, “If I had eight hours to chop down a tree, I’d spend six sharpening my ax.” It simply means that you must do your homework to get the desired results. In the business world, it means doing research not only on your target market but also about your potential investors. Each angel investor and venture capital fund investor has its specialized area, stages of investment, or even more specific metrics.

Look for investors who have invested in your niche and research everything that you can find about them. You can follow them on professional websites. Find blog insights; follow public announcements and information on the websites. You can also seek social media publications from investment managers. You can then put everything in one place to create a nice contact database. You can use this database for more accurate targeting in the future. If you want to expand your network base, you can consult the best business coach who can help you with building a database.

3. Use Content Marketing & Targeting

If you have utilized the publications and media appearance, you can place the links to your resources and move on to the marketing part. Set up targeting publication advertising, so that potential investors from your contact base can discover it.

Now, the best thing to get the attention is to continuously work on the product, improve customer experience, and update it to make continuous improvements. It will help you to raise funds for your startup business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Strategy

5 Great Small Business Marketing Strategies To Attract More Customers

5 Great Small Business Marketing Strategies To Attract More Customers
5 Great Small Business Marketing Strategies To Attract More Customers

Summary: With the right small marketing strategies you can avoid the pitfalls and achieve your long-term business goals.

Marketing can be tough. And if you are a small business owner it can de hard due to the lack of budget and the right marketing strategies. From big brands to small startup businesses, everyone is competing for attention, and it`s hard to stand out from the crowd.

If you too are struggling to find out the right marketing strategy for your business, here are 5 small business marketing strategies that will give effective results:

1. Learn How to Target Your Consumers

When you are a startup, you need to reach out to your target audience to build brand awareness. It is important to target the right audience that is genuinely looking for your product and services and is interested in them. With the right marketing strategy, you will be able to reach the right audience.

For starters, you can begin by defining your niche, creating a buyer`s persona, using demographic data, researching your competitors, segmenting your audience, and customizing your messages. Also, invest some time in offline marketing too. Many online business courses aim at resolving the problems that many small businesses might face. You can enroll in specific problem solving courses as well.

2. Use Cold Email Marketing

Cold emailing is one of the most effective marketing strategies when it comes to small businesses. It is a great way to connect with potential customers who may not be aware of your business. To begin with cold email marketing, you can create a list of potential customers and research the companies you want to target. Find out who the key decision-makers are and draft a personalized message to introduce your business, the range of products and services that you have to offer.

Do not forget to mention why you think your products and services would be the right fit for their business. Send the email and follow up with phone calls if required. Keep updating your strategies accordingly, and keep track of your progress.

3. Leverage the Power of Social Media

There are multiple strategies when it comes to building a marketing strategy for your small business. But to find out a marketing strategy that works best for you, one needs to do some research and find out a few tactics that work best for you. Social media advertising is one of the most popular strategies that involve the use of popular social media platforms like Facebook, Instagram, and LinkedIn.

Another online marketing strategy is Search Engine Optimization (SEO), which involves optimizing your website and pages by using popular keywords. This might take much longer but gives results. These tools allow you to target specific audiences about their demographics. You can also take Problem Solving Course to get hands-on knowledge about digital marketing.

4. Connect with Local Businesses

Another way to create awareness of your business is to connect with local businesses. When you partner with other businesses in your region, you can share resources and promote each other by collaborating on local events and marketing initiatives.

Start by networking with other local businesses in your community. Join online forums, attend business events and focus on business collaboration.

5. Offer Incentives & Discount

Offering a discount or an incentive can help you to attract customers who are not familiar with your business. You can offer a discount or incentive in the form of a discount on your products or services. You can also offer a free item with purchase so that customers can try the product and decide to make a purchase. Whatever discount or incentive you offer to your customers, always ensure that it is something that your customers will find valuable.

Marketing is an important aspect of your small business and it is important for the growth of the business. Hence, the above marketing strategies can help small businesses as they require minimum investment.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

To learn leadership skills, you can also take LFP Bada Business which is the most powerful flagship program.