Categories
MSME

MSME Sector’s Contribution in Indian Economy will be Enhanced to 40% in Coming Years, Says Union Minister Nitin Gadkari

Union MSME Minister Nitin Gadkari  has said that the government is committed to uplift the micro, small and medium sector in the country. He was addressing a recent conference on  Digitalization-The Key for MSMEs Rise to Resilience. Gadkari also said that the central government is undertaking several steps to  increase the contribution of MSME’s industries in the economy, facilitating export capabilities and generation of job in this sector. Union MSME Minister added that all these steps will help in generation of five crore employment opportunities in the MSME sector. Centre Committed to Promote Renewable Sources of Energy, Especially in MSME Sector, Says Union Minister Nitin Gadkari.

The Micro, Small and Medium Enterprise sector currently contributed to a 30 per cent of the gross domestic product in India. Union MSME Minsiter Nitin Gadkari said in the conference that in the coming years, the contribution of the firm in the micro, small and medium sector in the overall Indian economy will be enhanced to 40 per cent. Nitin Gadkari added that the works to increase export from the firms in MSME sector are in progress. Union Minister Nitin Gadkari Inaugurates Technology Centres, Extension Centres To Boost MSME Sector.

On the importance of digitalisation in the MSME sector, Gadkari said that through digitalisation the systems can be made transparent, result oriented and time bound. Union MSME Minister Nitin Gadkari also added that E-market is the future of India and digitalization in marketing, manufacturing process and governance can take this sector (referring to the MSME sector) to a new height.

The central government has undertaken several schemes to promote the enterprises in the micro, small and medium sector. Various schemes have been rolled out for the developed of MSME firms and upliftment of people working in the sector. The sector is fast emerging as one of the leading contributors in India’s Gross Domestic Product and  have a amounts to a total of 30 per cent in the overall economy.

Categories
Business Startup Ideas Strategy Technology

5 Steps to help you Create an Online Course That Sells Instantly!

With schools and colleges remain closed, thanks to the ongoing pandemic situation in India, online education startups are benefiting immensely as they are trying to fill the gap with online classes and courses.

According to the latest report by Global Market Insights, ‘the e-learning market size surpassed $200 billion and is expected to grow around 8% CAGR by 2026’.

If you have a passion, knowledge, expertise, and fully aware of how to engage your audience, you can make a lot of money with online courses in a very short time. Also, adding an online course to your product suite gives you authority in your industry and enhances your credibility.

It enables you to create a community with similar interests and expands your reach drastically. With more and more people stuck in their homes, this is the best time to fan your passion. But just like it is important to do the market research before starting a new business venture. It is vital to understand why people are purchasing online courses as soon as they go live.

Why people are buying online courses?

Higher education getting expensive with each passing day, without the income source matching it. The annual feels in any reputable and good Management Institutes in India range from INR 20,000 to INR 40 Lac for a two-year full-time program. That`s a lot of money. And that is a hard pill to swallow for a lot of young people coming right out of college.

This makes higher education in India unaffordable for most working people. And the high price tag of college tuition has motivated people to look for other alternatives. Hence, more and more people are turning towards online courses that offer quality content and essential business and managerial skills.

Also, it lets students and aspiring entrepreneurs learn anytime, anywhere. It helps them to thrive in this competitive world. It`s inexpensive and also helps them to make good earnings.

From general subjects to business and industry-related skills, there are courses available on every topic and people are willing to sign up for every single day.

But how do you create an online course that sells out completely in a minute? Here are 5 crucial steps that will let you create the most saleable course:

1. Find out a profitable course idea

Before wearing the director`s hat, it is better to come up with an idea that is profitable and people would love to pay for it too. Most of the creators forget about this crucial aspect and skip it because of the initial euphoria. Though the excitement is justified, however, they should not ignore data and actual market trends.

The best way to find the pulse of the audience is to ask them. Take surveys, talk to your loyal customers, hang out in Facebook groups and other community forums to get the feel of the market. Observe conversations and see if your idea excites people.

Find podcasts, books, events, or any other courses in your niche and do keyword research to understand it better. If you find other courses in your niche, or on the same topic then it`s a good sign. That means the topic is in demand and has many takers.

2. Create a Rough Draft for Course

Compare building your course outline with hiking a mountain. Begin with the transformation in mind, then hike it and finally think about conquering the summit.

Similarly, you have a feel about the topic, you have done in-depth research, and you also know that it has many takers. Now, you can start with building your course. However, do not create the entire course yet. Start with the transformation in mind and begin working backward from there.

 

Remember, just like while climbing a mountain, you need to take regular breaks, set up base camps, eat proper food and take a rest. You need to have course modules that are essential for students to reach their final destination or to their ultimate goal of purchasing your course.

Once you know the topics of your modules, break them into course lessons. Each lesson needs to be accomplished to finish each module. After creating a rough structure of the course that will keep improving, you can move on to the next step, which is selling your online course.

3. Sell your course before you create it

After validating an online course idea, most of the creators jump right in and start creating video lessons one by one without having sold even a single copy of their course. This is one of the costly mistakes that most course creators do.

For months they work hard to create a course that nobody wants to buy. Don`t be that course creator. Be smart and better than your competitors. Sell your course before you create it and let people join in along with their credit cards. That will be your ultimate validation.

You can start the ball rolling from Facebook. Create some noise on the platform where the world is present. Funnel all the potential customers into a Facebook group and lead with value. Go live four 4 to 5 times a week during the “warm-up” period before kicking off your online course.

4. Test your beta round, create content as you go, and keep improvising it

Once you have sold a few copies, you can begin creating your online course. You can either teach your students lessons by going live, or you can create it week by week.

Teaching your students to live allows your students to ask questions as well as a chance for you to explain the content in a better way. You can also use analogies to explain them differently.

Another option would be to pre-record the lessons weekly, have one live Q&A session, where everyone can ask questions about the content. The more feedback you can get, the better.

5. Create one piece of content and optimize it

Once you have run your first beta round, it is time to decide and create one piece of content you can use particularly to drive traffic. You can either make it a five-day challenge or start a webinar. Make sure your content piece has a structure. It should address your audience`s pain points and also tell them how to destroy pain points and rebuild helpful beliefs.

Running an effective and high-converting webinar or courses comes with practice. This will be a long-term game, so work smarter, not harder. However, if you follow the above-mentioned steps, you will succeed in creating an online course that sells.

You can learn some of the most tried and tested tactics through an online course from Bada Business through our Problem Solving Courses. To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

 

 

 

 

 

Categories
Business motivation

10 Books Every Aspiring Entrepreneur Should Read

Starting a business is not easy. It involves the investment of various resources, money, time, efforts, people among others. No only the physical assets are involved in the setting up of a business, certain emotional and cognitive efforts are also linked to it. Turning one’s passion into a business is a dream for many, however only a handful of them are able to succeed in achieving it. Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

A start-up owner tends to dedicate her entire knowledge, physical and mental efforts, life’s saving and most importantly huge amount of time in it. Hence, survival and succeeding in the business battlefield becomes vital for them. From idea generation to actual implementation of business, the entrepreneurial journey is filled with ups and downs.10 Web Shows Every Entrepreneur Should Watch for Motivation & Inspiration.

Here are 10 books every aspiring entrepreneur should read:

Choose Yourself by James Altucher

Rework by Jason Fried & David Heinemeier Hansson

The 7 Habits of Highly Effective People by Stephen Covey

Stay Hungry Stay Foolish by Rashmi Bansal

Tribes by Seth Godin

Creative Confidence by Tom and David Kelly

To Sell Is Human by Daniel Pink

The Habit Of Winning by Prakash Iyer

MBA at 16: A Teenagers Guide To Business by Subroto Bagchi

The 4-Hour Work Week by Tim Ferris

It is indeed difficult top start, survive and succeed in the highly competitive and volatile business environment. However, with determination, perseverance and the will to never give up the entrepreneurial journey becomes easy and the goals more attainable.

Categories
MSME

Amazon India Helped 2.5 Firms in MSME Sector Go Digital

The e-commerce giant, Amazon India said that it has digitised 2.5 Million micro, small and medium enterprises in the country. The company had last year announced that it will invest $1 Billion to digitally enable 10 Million firms belonging to the MSME sector by 2025. The ongoing pandemic has also pushed several businesses to shift online, as per report, the number of sellers venturing online have increased by 50 per cent since the coronavirus outbreak and the subsequent lockdown.

Not only the MSMEs, the e-commerce platform is increasingly hosting several local shops. Amazon India has a ‘Local Shop Programme’ through which the company aims to brings neighbourhood kirana stores on it’s online marketplace. The programme is said to have gone up around 10 times in the past six months to exceed more than 50,000 offline sellers.

The Indian local and regional language option available on Amazon India’s website has also helped in the increase of sellers to enter the online marketplace. Around one third of the sellers have signed up in local languages mostly Hindi, Tamil, Kannada and Marathi, said Amazon India’s Global Senior Vice President and Country Head Amit Agarwal. MSMEs in Karnataka To Benefit As Amazon India Inks Pact With Karnataka Govt To Increase Their Exports on Global Selling Platform.

Amazon India has also enabled a cumulative exports of $3 Billion under its Global Selling programme. Over 70,000 businesses are currently a part of this initiative by the e-commerce giant. The firm has also created around 7,00,000 employment opportunities until last year and added 3,00,000 more jobs during the preceding year, generating a total of 1 Million job opportunities in the country. Amazon India & CII Sign MoU to Help MSMEs Adopt E-Commerce & Digitisation of Business.

Recently, the firm had inked an agreement with the Karnataka industries and commerce department to help MSMEs in the state in increasing their exports on its global selling platform. Under this Amazon will be able to train and onboard MSMEs across the state on its global selling platform for driving their exports to customers in 200 countries the world over. The e-commerce giant’s platform lowers entry barriers for firms in MSME sector to expand their business on a global level.

Categories
Motivational

10 Powerful Azim Premji Quotes That Will Motivate & Inspire You

Azim Premiji, one of the most renowned and respected personalities in the Indian business spectrum. Premji served as the chairman of  Wipro, and guided the tech giant through four decades of diversification and growth to outshine competitors in the software industry globally. Not only is he a genius businessman, Premji is also a great philanthropist. In 2001 he started a non-profit organisation by the name Azim Premji Foundation, through which he aimed to improve the quality of elementary education in rural regions across the country. 7 Inspirational JRD Tata Quotes that will Motivate you to Chase your Dreams!

Here are 10 Inspiring Quotes by Azim Premji : 

“Success is achieved twice. Once in the mind and the second time in the real world.”

“You cannot get into business for the fashion of it.”

“I strongly believe that those of us, who are privileged to have wealth, should contribute significantly to try and create a better world for the millions who are far less privileged.” 7 Motivational Quotes by Infosys co-founder Narayan Murthy to give your Entrepreneurial dreams wings!

“I think the advantage of democracy is that it makes us less dependent on a group of leaders.”

“The three ordinary things that we often don’t pay enough attention to, but which I believe are the drivers of all success, are hard work, perseverance, and basic honesty.”

“When the rate of change outside is more than what is inside, be sure that the end is near.”

“Excellence is a great starting point for any new organisation but also an unending journey.”

“People are the key to success or extraordinary success.”

“If people are not laughing at your goals, your goals are too small.”

“A girl child who is even a little bit educated is more conscious of family planning, health care and, in turn, her children’s own education.”

Just like his quotes, Premji’s work and contribution towards the development of the Indian Software Industry is inspiring and motivating. His efforts for the welfare and upliftment of society are also worth noticing and appreciable.

Categories
News

India Inc’s Revenue Expected to Grow at 15-17% in Fourth Quarter of FY21: Report

The corporate revenues in India are likely to grow by 15 per cent to 17 per cent year-on-year in the forth quarter of financial year 2021, as per a report by Crisil. It further adds that the revenues are expected to rise to Rs 6.9 Lakh Crore by the said duration. This comes after eight quarters of either decline or single digit growth in the sector. According to the report,  construction-linked sectors such as steel and cement are estimated to have seen revenue rise 45-50 per cent and 17- 18 per cent on-year, respectively, buoyed by higher realisations and volumes. India Attracts More Than $72 Billion FDI In The First 10 Months of FY21.

The revenue estimates are based on an analysis of 300 companies, that totals to around 55-66 per cent of the market capitalisation financial services and oil companies of the National Stock Exchange.  “The robust revenue growth rides on a low base of the corresponding year-ago quarter, besides higher government capital expenditure, and higher realisations amid a commodity upcycle, among others,” said Crisil Research Director Hetal Gandhi. 3 Top Investment Schemes in India to put your money at!

“Revenue for players in sectors such as airline services is estimated to drop 30 per cent on-year amid social distancing and cut in discretionary expenses, especially travel budgets,” he added.  “Similarly, revenue for players in media and entertainment is also expected to drop 10 per cent on-year due to lower advertisement spends and subscriptions. That said, a lower share of such sectors in the top 300 sectoral mix has muted the impact,” said  Gandhi.

According to the report by Crisil, that owing to the second wave of coronavirus pandemic, various states are likely to mount partial lockdown, keeping demand recovery uncertain in the near term. The COVID-19 cases have lately witnessed a spike in India, several states in Maharashtra, Punjab have already imposed a night curfew in order to curtail the spread of virus.

Categories
E-Commerce Process & Business Expansion Startup

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

 

Categories
Business motivation

10 Web Shows Every Entrepreneur Should Watch for Motivation & Inspiration

Though extremely rewarding, the entrepreneurial journey has its own hardships and troubles, leaving the young start-up owner confused, uninspired and demotivated on certain occasion. From the idea generation to making the business plan and final execution, an entrepreneur goes through certain phases of difficulties. However, with string determination and will to succeed, reaching the goal is not impossible. A consistent and regular work flow, well researched plan and constant motivation is the key to success. 5 Motivational & Inspiring Quotes for Young Entrepreneurs to Help Them in Difficult Times.

During the course of starting and establishing the business, an entrepreneur needs continuous inspiration, guidance and a bit of recreational activities to keep the mind and body fresh. A good way to do so is by watching entertaining and motivating shows. Feeling Discouraged?Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

Here is a list of web series entrepreneurs should watch for inspiration and ideas:

Broken

Inside Bill’s Brain: Decoding Bill Gates

TVF Pitchers

Thinkistan

How I Made Millions

Shark Tank

The Profit

Silicon Valley

StartUp

Empire

Dirty Money

The Apprentice

Watching some entertaining as well as insightful business-related shows helps the entrepreneur do with with the daily work stress and recharges her mind and body to undertake start-ups and successfully venture into real business world.

 

Categories
Business motivation

Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration

We all feel low at certain points in our lives. Entrepreneurs, like most of us, need inspiration from time to time. Personally, I feel there is no better way to kickstart or refocus someone’s business appetite than to watch an inspirational movie with an underlying message.5 Motivational & Inspiring Quotes for Young Entrepreneurs to Help Them in Difficult Times.

Regardless of where you stand on your entrepreneurial path, we are sure that you will find much-needed inspiration by watching the Bollywood and Hollywood movies featured in our list.10 Powerful Quotes by Business Women to Inspire All The Female Entrepreneurs.

Here Are 16 Inspiring Movies Every Entrepreneur Should Watch:

The Social Network

Bhaag Milkha Bhaag

Pirates of Silicon Valley

Chak De! India

Startup.com

Wall Street

Rocket Singh: Salesman of the Year

Glengarry Glenn Ross

The Big Short

Guru

The Wolf of Wall Street

Boiler Room

Manjhi – The Mountain Man

Fyre: The Greatest Party That Never Happened

The Aviator

I Am Kalam

If you are even in need of motivation or would just need a break from your hectic work schedule, then watch these movies. Did I miss any of the best inspirational movies? Let me know in the comments section below.

Categories
Business Startup Ideas E-Commerce Marketing

Online E-commerce Store: 4 Incredibly Powerful Ways to optimize your E-commerce business!

Without a doubt, the pandemic has changed the world operation. Society has changed the way in distinct ways due to Covid-19, and companies and businesses too joined in. And as the pandemic continues, be it a small or a large organization, all the companies have pivoted to online sales to not only survive and break through the challenges but also to keep their employees and customers safe.

According to a report by India Brand Equity Foundation, ‘the Indian E-commerce market is expected to grow to US$ 200 billion by 2026 which was US$ 38.5 billion in 2017.’

Entrepreneurs who are willing to embrace this change and prepping up to align with the dynamic market trends need to understand that it takes more than a digital storefront to create a successful E-commerce business. Unless every single visitor that comes to your website makes a purchase, there is always a scope for your improvement, and E-commerce optimization could be the key.

With the increase in internet and smartphone penetration, the number of internet users in India significantly risen to 760 million. These statistics have opened wonderful opportunities for those who know how to optimize their E-commerce business.

So how can you optimize your e-commerce business to boost sales?

Here are 3 effective ways that will give guaranteed increase your E-commerce conversion rate:

1. Make Remarkable Product Pages

Your product is what you are trying to sell, right? So, your primary step should be to create product pages that are clutter-free and showcase conviction for the visitors to purchase. Always try to keep it simple and easy to navigate for users, as the users tend to lose interest in sites that do not have an attractive and easy-to-navigate interface.

Don`t believe us, but the statistics, according to which 38% of people find websites with uninteresting content and layouts unattractive and will stop engaging. Result? Drop-in sales.

a). Product Placements– Try to make your business website as simple as you can. Place your products on both the hierarchy and history (where people have visited the site). You can also give your products catchy and SEO-friendly titles. This will help your website pages to rank in Google search and will bring more visitors to your website.

b). Product Images– Work on your product images too. The images of your products can encourage customers to purchase them. Include pictures of your product taken from different angles to give customers a good view of the product they are interested in.

c). Product Descriptions- A well-written product description gives all the necessary details that will help shoppers to see how the respective product will add value to their lives. At least, the best ones do!

2. Bring your Product Pricing on Point

It is essential to get your pricing right, or else no shopper will buy. There are few brilliant ways to do it. Here are the best three:

a). Place Two Products together- Did you know that placing two products side-by-side can increase the sales for lower-priced products? If you have a product that is not in demand and have fewer sales then you can put a premium version side-by-side. This will divert customer`s attention towards the lower-priced item and will double up your sales.

b). Have a clear CTA- Want more shoppers to buy your products? Then you have got to direct them to do so. This is why it is essential to have a clear ‘call-to-action that uses action, words and creates urgency amidst the customers to take immediate action.

c). Reduce Analysis Paralysis- ‘Analysis Paralysis’ is a term that describes the pattern of overthinking and overanalyzing that causes decision-making to become paralyzed. This happens on an e-commerce platform very frequently. With overwhelming choices to choose from, a visitor can get confused. Hence, it is best to keep the copy short and highlight the preferred option to reduce on the pricing page.

3. Win your Customers with Personalization

In this busy world, where people are always up to something, they hate seeing irrelevant content.

A report by Gartner says good personalization can increase profits by 15%. Hence, personalization can help shoppers to go directly to what they are looking for. Display relevant results, personalized offers, and content to your consumers in which they are truly interested. For instance, if a person is looking for a psychology book, showing him fictional books or mythological characters will not help him or her in any way.

This will result in losing a potential customer, who might decide never to visit your website again. Hence, use the data that you already have from the web and social analytics that shows who they are, what they like, and what they were looking for on your website.

Even if a visitor leaves your site without purchasing anything, you can send a personalized e-mail to them for your next promotional offers.

4. Optimize for Mobile

According to a survey by Sweor smartphones held a 63% share of all retail website visits. Hence, this is one E-commerce optimization that no online business store can afford to skip. Today, people use mobile devices than desktops. It is also one of the most vital channels for researching products and services.

Optimize your page titles and descriptions for mobile search. You can also integrate the voice search feature as well. You need to have a marketing strategy to build campaigns that will attract more visitors to your website and can increase boost conversion by 150%.

Today, users are keen to do online shopping and get products delivered to their doorstep. Hence, the E-commerce business has a brilliant future in India, and this trend is going to stay now!

If you want to start your E-commerce store or already have one, you can learn from premium quality of business courses provided by one of the best business consultants in India– Bada Bubsiness.

To know more, click here: https://www.badabusiness.com/psc?ref_code=ArticlesLeads