Month: April 2021

Categories
E-Commerce Marketing Sales Startup

Lead Generation Tips: 3 Proven Strategies that will grow your leads, Certainly!

If there is one thing that can make or mar your business, it is – leads. Without leads, your business will gradually and then eventually fail. Certainly, organizations have multiple goals, but a large percentage of organizational goals are focused on lead generation.

How you define the term ‘conversion’ is your call. But regardless of its definition, on average and across every industry, the lead conversion rates are alarming. Data provided by Statista showed that the e-commerce sales conversion rates in the first quarter of 2018 were as low as 1.79% for website visits on mobile phones.

Leads are those qualified prospects who can become customers and the ambassadors of your brand if you play your cards perfectly. Every marketer, particularly B2C marketers try to generate leads from various platforms and to boost their conversion rate.

But often, these channels do not yield the desired results. If you have spent a lot of time creating content to generate the right leads, but are still not getting any results, then do not get disheartened, as you are not alone.

According to HubSpot`s statistics, 54% more leads are generated inbound tactics as compared to traditional paid marketing.

So what could be the starting point of understanding and discovering the assured path that will lead you to success? Perhaps, understanding your customer! What does your potential customer want? Once you have a clear and crisp answer and can tie it up to a high-converting landing page, you will generate leads, guaranteed.

Another factor that you must focus on is to give priority to creating the right content. Once you have a committed mindset and approach, you can implement these 5 lead generation tips to boost your leads faster:

1. Review your Homepage

As lead generation starts from home, reviewing your website homepage is a brilliant idea. Most marketers receive visitors on their homepage. And since, the homepage receives a large amount of traffic, would not it be a good idea to review and adjust your homepage?

Adding a powerful CTA (call-to-action) with other elements such as headlines, subtitles, and images can increase lead generation by up to 50 percent. Also, if you have a new offer always ensure that you have mentioned it on your landing page. And the two are in sync.

2. Share links to your webinars in your content

One of the best tips you can implement in your marketing strategy is how a webinar can brilliantly in your favor. A webinar is a low-cost way to get your message directly across your target audience, who asked for it when they signed up.

If you can host a webinar and link it directly to your content, your leads will take you more seriously due to the value you have provided to your audience through a webinar. This will help to build trust and credibility between you and your customers.

When people are engaged, the magic begins to happen. Engagement is the only purpose of hosting a webinar. And if you want to take your lead generation to the next level, you must consider hosting a webinar. You can generate leads, nurture them and build a successful business.

3. Separate your Lead Generation Team from Sales Team

If you want to convert the visitors who visit your landing page, you need to keep testing your landing pages including subtitles, headline, bullet points, CTAs, and more. And when it comes to lead nurturing, you have got to keep the lead generation team and sales team separate.

Lead generation is the process of stimulating and capturing the interest of the audience in a particular service or product to develop sales in the pipeline.

On the other hand, the sales team is primarily concerned more with the business with the exchange of goods and services for money. Their focus is on selling more.

Always, remember that the objective of keeping the two teams separate is that one team will be responsible for lead generation, and sales are to improve your customer satisfaction.

Strategies are not some magical push-up buttons, but they have been proven to work if implemented successfully. Real satisfaction comes from the things you learn in the process of applying these proven lead generation tips.

Want to learn more about lead generation and smart tips to increase them? With our Everything about Entrepreneurship course, you can gain in-depth knowledge of sales. To know more, click here: https://www.badabusiness.com/?ref_code=ArticlesLeads

 

 

Categories
Technology

SMBs in India Get Major Boost As AWS Launches ‘Amazon Digital Suite’ To Help Businesses Overcome Challenges of Technology Adoption

onlline business

New Delhi, April 19: With an aim to boost the startup ecosystem in India, Amazon Web Services (AWS), the Cloud arm of Amazon has launched a curated set of software solutions aimed at empowering the SMBs in the country. The initiative will help to digitise 10 million Indian small and medium businesses (SMBs) by 2025. Touted as ‘Amazon Digital Suite’, it provides a broad selection of business software focused on SMBs from seven AWS Partner Network (APN) Technology Partners in areas such as accounting, customer support, and human resources.

It must be noted that all Amazon Digital Suite software can be purchased individually with discounts of up to 75 per cent from the suggested retail prices, the AWS said in a statement. As per details by the company, the ‘Amazon Digital Suite’ is now available for purchase on amazon.in. Prices of the products that are part of the Amazon Digital Suite begin at as low as Rs 20.

Here’s how the ‘Amazon Digital Suite’ will help Indian SMBs:

  1. Puneet Chandok, President-Commercial Sales, AISPL, AWS India and South Asia said the Amazon Digital Suite brings the best of what AWS and Amazon offer as an affordable, simple-to-use, and value-driven package
  2. Customers purchasing the Amazon Digital Suite during the ‘Amazon Smbhav 2021′ event from April 15-23 will be eligible for discounts of up to 30 percent in the Amazon Digital Suite store.
  3. With the Amazon Digital Suite, SMBs can overcome the challenges of technology adoption, digitise their operations, innovate in their business, accelerate their growth, and help India prosper.
  4. The Amazon Digital Suite comprises various solutions from Razorpay, Freshworks, greytHR, ClearTax, Zoho, Vinculum and OkCredit.

Vedanarayanan Vedantham, Head – SME Business, Razorpay said that the launch of the Amazon Digital Suite will be a game changer; it will empower millions of SMBs of any size, and make it possible for them to reach new customers around the world.

Categories
MSME

MSME Sector will Battle Ongoing COVID-19 Wave with Conviction & Lead India to Positive Growth Trajectory, Says Union Minister Nitin Gadkari

Nitin Gadkari (Photo Credits: Facebook)

Union MSME Minister Nitin Gadkari has said that he is confident that the firms in the micro, small and medium sector will fight the second wave of coronavirus pandemic with conviction, leading the country to a positive growth trajectory. Gadkari also added that the MSME sector battled the first wave of COVID-19 outbreak with great resilience and came out with strong growth projections.” MSMEs in India: Govt Aims To Raise MSME Sector’s Share in GDP to 40% From the Current 30% To Benefit Rural Poor, Says Nitin Gadkari.

Union MSME Minister said, “As a country, we battled the first wave of COVID-19 with great resilience and came out with strong growth projections. And I’m confident in the ability of the industry and MSME sector to battle the ongoing wave with similar conviction and lead India to a positive growth trajectory.” MSME Sector in India Has Huge Potential To Become World’s Largest Manufacturing Hub, Says Nitin Gadkari.

While addressing an event organised by the Amazon India, Nitin Gadkari said that the Indian MSMEs have a great opportunity of getting integrated with the global supply chain as various countries across the globe are looking to diversify their supply chain out of China.

He added that to enhance the competitiveness of the Indian MSMEs, both on national and global level, technology is a critical factor. “We need to ensure that digital transformation of India’s MSME sector takes place that enables them to capitalise on India’s current opportunity,” said Union MSME Minister Nitin Gadkari.

In May last year, amid the coronavirus pandemic, the government had introduced an Emergency Credit Line Guarantee Scheme, to help the struggling MSMEs back on their feet. This scheme was a part of the Rs 20 lakh crore package that was brought forward and executed by our finance minister Nirmala Sitharaman to repair the damage that has been done to this sector in the light of COVID-19.

Nitin Gadkari had earlier said that contribution of the Micro, Small and Medium Enterprise sector in the overall Indian economy, the coming years, will be enhanced to 40 per cent. Currently the firms in the Micro, Small and Medium sector contributes around 30 per cent in the overall gross domestic product in the country. Nitin Gadkari added that the works to increase export from the firms in MSME sector are in progress.

Categories
Business motivation

15 Powerful Quotes by Michelle Obama That Will Inspire & Motivate Every Female Entrepreneur

Michelle Obama (Photo Credits: Facebook)
Michelle Obama (Photo Credits: Facebook)

The world is progressively evolving with more and more powerful women taking the centre stage and leading by example. One of the such remarkable and strong women is Michelle Obama. Born in an African-American household in US’s Chicago, Michelle went on attending the Harvard law School, after studying sociology and African American studies at Princeton University. She also made huge contribution towards the development of the society. 10 Inspiring Books Every Female Entrepreneur Should Read to be Successful.

Michelle stood rock strong behind her husband Barack Obama during his presidential campaign and two-tenures in the office.As the first lady of the USA, Michelle she lead various campaigns to support the military families and ending childhood obesity in the country. In an effort to promote healthy eating, Michelle also planted a vegetable garden on the South Lawn of the White House in 2009. Michelle Obama remains to be a source of inspiration to various women across the globe. Women in Business: 5 Tips for Female Entrepreneurs to Establish Successful Start-Ups.

Here Are Some Powerful Quotes By Michelle Obama That Will Inspire Every Women Entrepreneur:

“We need to do a better job of putting ourselves higher on our own ‘to do’ list.”

“One of the lessons that I grew up with was to always stay true to yourself and never let what somebody else says distract you from your goals.”

“Friendships between women, as any woman will tell you, are built of a thousand small kindnesses… swapped back and forth and over again.”

“When somebody walks up to me, don’t look around, don’t look beyond them. Look them in the eye, take in the story.”

“Strong men, strong men, men who are truly role models, don’t need to put down women to make themselves feel powerful.”

“The difference between a broken community and a thriving one is the presence of women who are valued.”

“If there’s one thing I’ve learned in life, it’s the power of using your voice.”

“You should never view your challenges as a disadvantage. Instead, it’s important for you to understand that your experience facing and overcoming adversity is actually one of your biggest advantages.”

“Every day, you have the power to choose our better history — by opening your hearts and minds, by speaking up for what you know is right.”

“Instead of letting your hardships and failures discourage or exhaust you, let them inspire you. Let them make you even hungrier to succeed.”

“You have to fill your bucket with positive energy—and if you have people hanging around you that are bringing you down and not lifting you up, whether that’s your ‘boo’ or your best friend—you have to learn how to push these people to the side.”

“No country can ever truly flourish if it stifles the potential of its women and deprives itself of the contributions of half its citizens.”

“I am an example of what is possible when girls from the very beginning of their lives are loved and nurtured by people around them.”

“When someone is cruel or acts like a bully, you don’t stoop to their level. No, our motto is, when they go low, we go high.”

“Your story is what you have, what you will always have. It is something to own.”

Women are proving their metal in every field. They are standing head to head with the men and giving a stiff competition in the business world as well. Like any other spectrum, the businesses have been dominated by the male members of the society for a very long time. Even today, most of the top ranking posts in various companies and organisations are held by the men only. However, little by little things are changing with more and more women starting their own businesses, surviving the market and succeeding.

Categories
MSME

Emergency Credit Line Guarantee Scheme 2.0 Now Extended to SMA-1 Borrowers

ECLGS Now Applicable to SMA-1 | Representational Image
ECLGS Now Applicable to SMA-1 | Representational Image

The Department of Financial Services said in a tweet that the scope of Emergency Credit Line Guarantee Scheme (ECLGS) 2.0 has now been extended to cover the Special Mention Accounts- 1 (SMA). The DFS took to Twitter and wrote, “Scope of ECLGS 2.0 expanded! SMA-1 borrowers in the healthcare sector and 26 other high stress sectors (as identified by the Kamath Committee) are now eligible under ECLGS 2.0.” The Emergency Credit Line Guarantee Scheme 2.0 was launched by the government to help the business, especially firms in the micro, small and medium sector in wake of coronavirus pandemic last year. Emergency Credit Line Guarantee Scheme: What is ECLGS? Are You Eligible? Know All About It.

The scheme comprises all micro, small and medium borrowers accounts with combined outstanding loans across all MLIs (member lending institution) of up to Rs 50 crore in any sector and up to Rs 500 crore in respect of borrowers in the hospitality sector, travel and tourism sector and leisure and sporting sector and classified as regular, Special Mention Accounts-0 or Special Mention Accounts-1 as on February 29, 2020, according to the scheme’s website. MSME Credit Moves Towards Pre-Pandemic Levels, Witnesses a Growth of 5.7%: Report.

The Special Mention Accounts (SMA) are those which are exhibiting signs of incipient stress resulting in the borrowers defaulting in timely servicing of their debt and borrowing obligations, though the accounts have not yet been classified as Non Performing Assets (NPAs) according to the guidelines issued by the Reserve Bank of India. In the case of Special Mention Accounts-1, the overdue period is between 31 to 60 days.

The amount of Emergency Credit line to be extended to Business Enterprises or the firms in the micro, small and medium enterprises would be upto 20 per cent of total outstanding as on Feb 29,2020. The interest rate charged on such borrowing is capped at 9.25 per cent for banks and 14 per cent for the Non-Banking Financial Corporations (NBFCs). It has a maximum tenure of four years from the date of disbursement and the moratorium period on the principle amount is 12 months.

Categories
Business motivation Technology

Indian Startups Get Major Boost As Amazon India Rolls Out $250 Mn ‘Amazon Smbhav Venture Fund’ To Invest in Technology-Led Startups

startup ipo india

New Delhi, April 15: With a view to encourage the startup ecosystem in India, e-commerce major Amazon on Thursday announced a $250 million fund to help businesses grow and achieve new heights. Amazon India launched the ‘Amazon Smbhav Venture Fund’ which it would invest in startups and entrepreneurs focusing on technology innovations in SMB digitisation, agriculture and healthcare. According to reports, the fund was announced in the opening session of Amazon India’s flagship event Smbhav.

Here’s how the ‘Amazon Smbhav Venture Fund’ would benefit startups in India:

  1. Amazon India said that the venture fund will invest in technology-led startups that are passionate about unlocking possibilities of a digital India.
  2. The fund will specifically focus on encouraging the best ideas to digitise SMBs (small & medium businesses), and drive technology-led innovation in agriculture to improve farmer productivity.
  3. Moreover, Amazon announced plans to digitally empower and bring 1 million offline retailers and neighbourhood stores online, on the Amazon India marketplace, by 2025 through the ‘Local Shops on Amazon’ programme.
  4. The launch of the Amazon Smbhav Venture Fund aims to attract best ideas and empower entrepreneurs in the country to partner in this vision.

Amazon also launched the ‘Spotlight North East’ initiative at the same event to bring 50,000 artisans, weavers and small businesses online from the eight states in the north-eastern region of India by 2025 and to boost exports of key commodities like tea, spices and honey from the region.

Amit Agarwal, Global Senior VP and Country Head, Amazon India said in his address that in the year 2020, the firm pledged to digitise 10 million SMBs, enable $10 billion in exports, and create 1 million jobs by 2025. “Through our initiatives, we are committed to being a catalyst and a partner in unlocking the possibilities for a Digital India, and realise the vision of an Aatmanirbhar Bharat as put forth by the PM”, he said. “Additionally, our initiatives to onboard 1 million offline shops on Amazon.in and digitally empower the northeast region will accelerate the progress towards a digital and self-reliant India,” he added.

Categories
Startup

Amazon India Rolls Out ‘Mentor Connect’ Programme for Startups; Here’s How It Will Boost the Startup Ecosystem in the Country

startup ipo india

Bengaluru, April 15: In a bid to help the startup ecosystem in India, Amazon India has rolled out its ‘Mentor Connect’ programme for thousands of startups and emerging brands. The programme has been introduced ahead of the company’s flagship event ‘Smbhav’. The Amazon Mentor Connect programme is aimed at accelerating the growth of start-ups and emerging brands owners enrolled in the “Amazon Launchpad” programme. Amazon Launchpad showcases differentiated products from startups and emerging brands to millions of Amazon customers. The second edition of “Amazon Smbhav” will be hosted from April 15-18.

Here’s how Amazon India’s ‘Mentor Connect’ programme would help the startups:

  1. Amazon’s ‘Mentor Connect’ programme will help startups gain exclusive access to guidance from venture capitalists, industry veterans and Amazon leaders through expert knowledge sharing sessions, networking events and one-on-one mentorship sessions.
  2. Mentors from educational institutions and VC firms like Fireside Ventures, DSG Consumer Partners, Elevation Capital, and Tomorrow Capital have already signed up for this programme and are looking forward to contributing to the Indian startup growth story, Amazon said.
  3. Startups and emerging brands enrolled in the Amazon Launchpad programme can access guidance from these mentors through various ways.
  4. This includes one to one mentorship with chosen mentors over a 3-month period, ongoing networking opportunities with a wider pool of industry experts, or knowledge sharing sessions between these experts and other Launchpad brands.
  5. This offers entrepreneurs a platform to engage, learn and showcase their startups to the industry’s leading subject matter experts to help tackle strategic and functional challenges.
  6. Amazon said that the Mentor Connect programme will also be extended to the winners of the Amazon Smbhav Entrepreneurship challenge in the upcoming Amazon Smbhav summit.
  7. The winners will be the first cohort of startups to receive the benefits associated with the Amazon Mentor Connect programme.

Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India, said in a statement said that with Amazon Mentor Connect programme, the firm aims to create a support system to help startups unlock their potential. It would provide them with the right kind of mentoring that can help them scale their business, avoid blind spots, learn from experience of existing leaders, open new doors and help them unlock infinite possibilities for a Digital India.

Categories
Business motivation

Feeling Demotivated and Lost? Here Are 5 Ways To Recharge Your Entrepreneurial Energy

Ways To Motivate Self | Representational Image (Photo Credits: Pixabay)
Ways To Motivate Self | Representational Image (Photo Credits: Pixabay)

Anyone how takes by the challenge to start a new business of their faces numerous ups and downs throughout his entrepreneurial journey. Right from idea generation to actual establishment of business , an entrepreneur faces a lot of difficulties and uncertainties which might make the person question his decision about starting the venture and loose confidence. In such times, when the entrepreneur feels to give up on his dream of owning a business, she needs constant source of motivation.

To overcome the complexities and low phases in the business cycle, as well, entrepreneurs need flow of motivation and inspiration so that they can deal with the problems and come up with a solution. The business women sometimes need a break from their regular work routine to refresh and recharge themselves.

Here are some ways entrepreneurs can motivate themselves in difficult times:

Read Biographies of Successful Entrepreneurs: Every business man, who gather the courage and start the business, faces certain difficulties, but they remain dedicated towards fulfilling their goals. Reading life stories of such successful entrepreneurs is a great way to motivate self. Inspiring Quotes by Bill Gates That Will Motivate Every Entrepreneur in Difficult Times.

Watch Motivational Movies/Series: Another source of recharging one’s self is through watching motivational movies and series about start-ups, businesses and entrepreneurs. Apart from providing motivation and insights, such shows are give the much required break to the entrepreneur from her regular work routine. Feeling Discouraged? Here Are 16 Bollywood and Hollywood Movies Every Entrepreneur Should Watch for Inspiration.

Communication: Talking to friends and confidants is always a helpful strategy to overcome the hurdles and difficulties. Not only it clear one’s head, communicating the problems with others also helps in finding solutions with advises and outputs they have to offer by bringing an outsider perspective.

Music: Songs are said to heal the worst of pains and provide comfort to people in difficult times. For entrepreneurs, as well, who are trapped in a low phase, listening to motivational songs is an easy and quick way to uplift the mood and get back to work. The lyrics certain songs just hit the right cords and the person feels better.

Engage In Recreational Activities: Sometimes when the entrepreneur is filled with negative thoughts and finds no way to overcome them, he or she should take a break for a while. This will help the business man to clam the mind and think clearly. Various recreational activities such as writing, reading, playing games -indoor or outdoor, a short trip, help the person feel better.

In order to start, survive and succeed in a dynamic business environment, with constant external threats, ever-increasing competition and uncertainties, an entrepreneur needs to be motivated 24X7. There are bound to be bouts of low phases, but the person should never give up and keep working.

Categories
Startup

STPI Selects 42 Startups in ‘CHUNAUTI’ Challenge Hunt; Here’s How Startups Would Benefit Under the Next Generation Incubation Scheme

startup ipo india

New Delhi, April 14: A total of 42 startups from different domains will now be eligible for benefits under the Next Generation Incubation Scheme. The 42 startups that belong to multiple domains including ed-tech, agri-tech, and fintech have been selected in the ‘CHUNAUTI’ screening contest. Omkar Rai, Software Technology Parks of India (STPI) Director-General told PTI that these startups were selected through a rigorous process and screened through multiple rounds that included the presentation of business plans, innovative ideas, feasibility of the concept before a panel of eminent experts, including key industry representatives.

Reports inform that over 6,700 applications had been received, about 1,820 applications qualified and 111 applicants were selected for the presentation round. In the final selection round, a total of 42 startups were chosen in domains such as ed-tech, agri-tech and fin-tech solutions for masses (18 startups), infrastructure and remote monitoring (8), jobs and skilling, linguistic tools and technologies (4), medical healthcare, diagnostic, preventive and psychological care (5), and supply chain, logistics and transportation management (7).

The STPI, an organisation under the Ministry of Electronics and IT, executes the Next Generation Incubation Scheme (NGIS). The main aim of the NGIS is  to identify, in all, around 300 startups (over 3 years) working in identified areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount of about Rs 95 crore over 3 years for the programme. More startups will be onboarded through the duration of the scheme.

  1. The STPI has picked up 42 startups finally for onboarding under `CHUNAUTI’, which is a screening process for selecting young entrepreneurs. The scheme is Next Generation Incubation Scheme, and CHUNAUTI was the shortlisting process.
  2. CHUNAUTI programme aims to identify around 300 startups working in selected areas and provide them with a seed fund of up to Rs 25 lakh and other facilities. The government has earmarked an amount worth Rs 95.03 crore over three years for the programme.
  3. The scheme “enthused” young entrepreneurs in smaller towns, and is expected to foster an enabling environment of entrepreneurship in Tier 2 and 3 locations.
  4. “The response was overwhelming, despite the backdrop of the pandemic. Given the response this time, we expect the next phase to be even more exciting,” Rai pointed out.
  5. The selected startups will be incubated by STPI and provided with stipends/seed funding and other facilities to set up their venture.
  6. The scheme has more than 125 mentors and 46 knowledge partners. “These 42 startups are just the beginning, and on average we will host 100 startups every year…,” Rai said.
  7. The services offered by NGIS to its beneficiaries include physical infrastructure (including state-of-the-art incubation and dedicated Software Product Security Testing facility), mentoring, access to VCs for funding support, advisory services (such as HR, Legal, Accounting, IPR/Patenting) along with financial incentives like the seed funding of up to Rs 25 lakh.

Startups pan-India could apply and become NGIS beneficiary. Each NGIS location has a dedicated chief mentor along with a ‘mentor pool’ and knowledge partners. The NextGen Startup Challenge was launched by Minister of Electronics and IT, Ravi Shankar Prasad, in August 2020. The objective of the initiative is to identify and support solutions for sectors and domains that have emerged as a priority in the post-pandemic world. NGIS is focused on 12 Tier-II locations in the country — Agartala, Bhilai, Bhopal, Bhubaneshwar, Dehradun, Guwahati, Jaipur, Lucknow, Prayagraj, Mohali, Patna and Vijayawada.

 

Categories
Motivational

Inspiring Quotes by Bill Gates That Will Motivate Every Entrepreneur in Difficult Times

Bill Gates (Photo Credits: Facebook)

Bill Gates needs to introduction, especially in the world of business and aspiring entrepreneurs. He has been and continues to be a role model for generation of business men. Needless to say, Gates revolutionised the computer software industry. The Microsoft co-founder wrote his first computer programme at a mere age of 13 years. The genius business is currently among the top richest persons of the world and his company continues to grow and expand.10 Powerful Azim Premji Quotes That Will Motivate & Inspire You.

Not only is Gates a successful businessman, he is also a humble philanthropist. The Bill and Melinda Gates Foundation has undertaken in several developmental projects and is regularly involved activities for the welfare and upliftment of the people at a global level. 7 Motivational Quotes by Infosys co-founder Narayan Murthy to give your Entrepreneurial dreams wings!

Here are Inspiring Quotes by Bill Gates :

“The belief that the world is getting worse, that we can’t solve extreme poverty and disease, isn’t just mistaken. It’s harmful.”

“I can understand wanting to have millions of dollars, there’s a certain freedom, meaningful freedom, that comes with that. But once you get much beyond that, I have to tell you, it’s the same hamburger.”

“It’s fine to celebrate success, but it is more important to heed the lessons of failure.”

“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it.”

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.”

“As we look ahead into the next century, leaders will be those who empower others.”

“I believe that if you show people the problems and you show them the solutions they will be moved to act.”

“Legacy is a stupid thing! I don’t want a legacy.”

“We have to find a way to make the aspects of capitalism that serve wealthier people serve poorer people as well.”

“If all my bridge coach ever told me was that I was ‘satisfactory,’ I would have no hope of ever getting better. How would I know who was the best? How would I know what I was doing differently?”

Not only his sayings, but the entire life of this 65-year-old Microsoft kingmaker is an inspiration for every entrepreneur. During the toughest times in the entrepreneurial journey the sayings, stories and lives of such globally known, respected and admired business magnate helps the entrepreneur to keep going until they hit the bull’s eye.