Tag: KVIC

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E-Commerce Legal MSME

KVIC’s Legal Action Forces Flipkart, Amazon, Snapdeal to Remove 160 Fake Khadi Products Online

KVIC. (Photo Credit: Image grab)
KVIC. (Photo Credit: Image grab)

New Delhi, September 20: The Khadi and Village Industries Commission’s (KVIC) on Sunday informed that its firmness had forced e-commerce portals like Amazon, Flipkart, Snapdeal and others to remove over 160 web links selling products in the brand name of ‘Khadi’. The new development comes days after KVIC served legal notices to over 1000 firms using the brand name ‘Khadi India’ to sell their products.

Issuing a statement, KVIC said, “These e-commerce portals were selling products like Khadi masks, herbals soaps, shampoos, cosmetics, herbal mehandi, jackets, kurta and many such products through different sellers using the brand name ‘Khadi’. This created a false impression among online buyers that these commodities were genuine ‘Khadi’ products. KVIC also stated that a majority of the products that have been removed were being sold by one Ayush E-Traders. This firm has confirmed to KVIC that it has removed 140 links for various products that were being sold as ‘Vagad’s Khadi Products’.”

Adding more, KVIC stated that there has been a steep rise in violation of Khadi trademark as the popularity of Khadi grew manifold in recent years. It added that a number of online sellers began selling random products in the name of Khadi. For the ease of online customers to buy genuine Khadi products, KVIC has launched it’s e-portal selling a range of 300 products online at www.kviconline.gov.in/khadimask.

KVIC recent action has resulted in shutting down a number of stores across the country that were selling fake Khadi products. KVIC Chairman Vinai Kumar Saxena said, “Legal notices have been issued to various firms essentially to safeguard the interest of Khadi artisans. This trademark violation has a direct bearing on the livelihood of our artisans who are making genuine handcrafted products.”

Earlier in August, KVIC had issued legal notices to two firms Khadi Essentials and Khadi Global for unauthorizedly selling cosmetics and other products in the name of Khadi. The KVIC had also sought damages to the tune of Rs 500 crore from Fabindia which is pending before the Bombay High Court.

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MSME

Narendra Modi Birthday 2020: Khadi and Village Industries Commission Creates 1500 Employment in 10 Cities on ‘Sewa Diwas’ to Celebrate PM’s Special Day

SFURTI Cluster of 500 artisans for making hand-knotted carpets in Prayagraj (Image Credit: PIB)
SFURTI Cluster of 500 artisans for making hand-knotted carpets in Prayagraj (Image Credit: PIB)

New Delhi, September 18: The Khadi and Village Industries Commission (KVIC) on Thursday extended the benefits of various employment generation schemes to nearly 1500 persons in 10 Indian cities to celebrate ‘Sewa Diwas’. The benefits were extended to mark the birthday of Prime Minister Narendra Modi.

The KVIC organised 14 programs to expand the ambit of its welfare projects to create local employment. The KVIC also distributed 6 innovative cycle-mounted tea/coffee selling units under project DigniTEA in New Delhi. The cycle-mounted tea/coffee selling units were distributed to unemployed local youths with an aim to enable the tea-sellers to earn a respectable livelihood.

Apart from this, Union Minister of State for MSME Pratap Chandra Sarangi inaugurated an SFURTI cluster of 500 artisans for making hand-knotted carpets in Prayagraj in Uttar Pradesh. Among other programmes, KVIC Chairman Vinai Kumar Saxena launched six different programs in Varanasi that include the first Footwear Training cum Production Center in Varanasi for leather artisans (Mochi) in collaboration with Central Footwear Training Institute (CFTI).

He also distributed electric potter wheels to 300 Kumhar families under Kumhar Sashaktikaran Yojana and 200 bee boxes to 20 farmers families under Honey Mission. The KVIC chairman also distributed 6 hand-operated Agarbatti making machines at Sewapuri Block in Varanasi under the Khadi Agarbatti Aatmanirbhar Mission.

KVIC chairman said sustainable development though local employment generation has been the key focus of KVIC which is aligned with the Prime Minister’s commitment of ‘Job to Every Hand’ (Har Hath Me Kaam). “It is the inspiration and appeal of the Hon’ble Prime Minister that has taken Khadi to a new height. We are hopeful that he will continue to lead Khadi as its biggest brand ambassador,” Saxena said.

Categories
E-Commerce Finance MSME

Khadi’s E-Market Portal Empowers Local Artisans Through ‘Atma Nirbhar Bharat’ Initiative, Sells Their Products to Remotest Parts of India

Khadi's E-Market Portal
Khadi's E-Market Portal.

New Delhi, September 9: With just two months of launching the KVIC E-Portal, Khadi and Village Industry Commission’s (KVIC) venture into the online marketing segment has quickly established a pan-India reach. The portal — www.kviconline.gov.in/khadimask/ — has enabled the artisans to sell their products to the remotest parts of India. Currently, the KVIC E-Portal sells over 180 products and many more are in the pipeline.

Aiming to appeal Indians go ‘Vocal for Local’, KVIC has a list of products range including hand-spun and hand-woven fine fabric like Muslin, Silk, Denim and Cotton, Unisex Vichar Vastra by Ritu Beri, Khadi’s Signature Wrist Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and Soaps, Papad, Kacchi Ghani Mustard Oil and a range of herbal cosmetics among many others.

Apart from this, KVIC is adding at least 10 new products to its online inventory on a daily basis, setting its target to add at least 1000 products by October 2, 2020. Union government stated that KVIC had served nearly 4000 customers in just two months. The product range is priced from Rs 50 to Rs 5000, keeping in view the choice and affordability of all sections of buyers.

Elaborating the aim of KVIC’s E-Portal, its chairman Vinai Kumar Saxena said the online sale of Khadi products is a big push to ‘Swadeshi’ and aims at empowering the local artisans. He added, “Khadi’s E-market portal is providing our artisans with an additional platform to sell their goods. This is a concrete step towards the building of Aatmanirbhar Bharat.”

Adding more, he said, “Earlier products of Khadi institutions were sold only through outlets and hence their visibility was confined to a few states only. However, with KVIC’s E-portal, products are now reaching to the far-flung areas of the country and thus giving wider marketing spectrum to Khadi institutions which will ultimately increase their production and add to the income of artisans.”

The government claims that KVIC has received online orders from 31 States and Union Territories that include the far-flung Andaman and Nicobar Islands, Arunachal Pradesh, Kerala, Himachal Pradesh and Jammu & Kashmir. For the ease of customers, KVIC has fixed the minimum order value at Rs 599 for free delivery of goods. It has also entered into an agreement with the Postal Department for delivery of consignments via Speed Post.

Among the variety of products that KVIC sells also includes Modi Kurta and Modi Jackets for men and palazzo and straight trousers for women. Other products like — Khadi Rumal, spices, herbal neem wood comb, shampoo, cosmetics, cow dung and cow urine soap, yoga dress and several varieties of ready-to-eat food — have been included so far.