New Delhi, September 9: With just two months of launching the KVIC E-Portal, Khadi and Village Industry Commission’s (KVIC) venture into the online marketing segment has quickly established a pan-India reach. The portal — www.kviconline.gov.in/khadimask/ — has enabled the artisans to sell their products to the remotest parts of India. Currently, the KVIC E-Portal sells over 180 products and many more are in the pipeline.
Aiming to appeal Indians go ‘Vocal for Local’, KVIC has a list of products range including hand-spun and hand-woven fine fabric like Muslin, Silk, Denim and Cotton, Unisex Vichar Vastra by Ritu Beri, Khadi’s Signature Wrist Watch, a variety of honey, Herbal and Green Tea, Herbal Medicines and Soaps, Papad, Kacchi Ghani Mustard Oil and a range of herbal cosmetics among many others.
Apart from this, KVIC is adding at least 10 new products to its online inventory on a daily basis, setting its target to add at least 1000 products by October 2, 2020. Union government stated that KVIC had served nearly 4000 customers in just two months. The product range is priced from Rs 50 to Rs 5000, keeping in view the choice and affordability of all sections of buyers.
Elaborating the aim of KVIC’s E-Portal, its chairman Vinai Kumar Saxena said the online sale of Khadi products is a big push to ‘Swadeshi’ and aims at empowering the local artisans. He added, “Khadi’s E-market portal is providing our artisans with an additional platform to sell their goods. This is a concrete step towards the building of Aatmanirbhar Bharat.”
Adding more, he said, “Earlier products of Khadi institutions were sold only through outlets and hence their visibility was confined to a few states only. However, with KVIC’s E-portal, products are now reaching to the far-flung areas of the country and thus giving wider marketing spectrum to Khadi institutions which will ultimately increase their production and add to the income of artisans.”
The government claims that KVIC has received online orders from 31 States and Union Territories that include the far-flung Andaman and Nicobar Islands, Arunachal Pradesh, Kerala, Himachal Pradesh and Jammu & Kashmir. For the ease of customers, KVIC has fixed the minimum order value at Rs 599 for free delivery of goods. It has also entered into an agreement with the Postal Department for delivery of consignments via Speed Post.
Among the variety of products that KVIC sells also includes Modi Kurta and Modi Jackets for men and palazzo and straight trousers for women. Other products like — Khadi Rumal, spices, herbal neem wood comb, shampoo, cosmetics, cow dung and cow urine soap, yoga dress and several varieties of ready-to-eat food — have been included so far.