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Startup

Women in Business: 5 Tips for Female Entrepreneurs to Establish Successful Start-Ups

Women are increasing taking up various entrepreneurial roles with the bloom in start-up ecosystem. Not only has the female participation in the work fold has increased, women are increasingly starting their own businesses and becoming financially independent. To promote women entrepreneurship, the government has also introduced various schemes to provide financial support to their business at the entry stage as well as during growth phases. The wave female entrepreneurship  is not restricted to urban areas only, more and more rural women are starting their businesses.5 Habits of Highly Successful Leaders and Entrepreneurs.

From idea generation to establishment and running of business operations, women all over the country are single handedly driving their start-ups to growth and success. Here are some tips for women entrepreneurs to be successful in business :

Know Your Business 

Before starting the business, the women entrepreneurs should gain proper and adequate knowledge about the nature of business, market conditions, nature of products and services offered, strategies of competitors, consumers’ tastes and preferences and choose the most profitable positions for the product. Awareness and clarity on different aspects of markets help to boost confidence of the entrepreneurs.

Be Decisive 

Another important characteristic a woman in business needs to have is decision making. As an entrepreneur, women face various challenges, both business related as well as socially constructed. She needs to be upfront with all the difficulties and follow her heart. Woman entrepreneurs need to be highly decisive, trust their decision making process and stand by it. Top 21 Books That Every Entrepreneur Should Read In 2021.

Networking 

To grow in business, support and collaboration is important. This is even more important for women who are new to entrepreneurship as in most cases they lac support from their immediate surroundings. Connecting with already established and successful business women strengthens young female entrepreneur psychologically and provide much needed motivation and guidance.

Seek Feedback 

Feedback and reviews from customers help in understanding the market better and making necessary changes. Entrepreneurs should read reviews, find articles about their business, and interview their customers. They need to pay particular attention to negative reviews and ask people specifically what they wish they were getting out of the product or service they’re using from your competition.

Be Positive and Believe in Yourself

Businesses take time to establish and experience success. It is a long process. There are certain bottlenecks take keep popping up in the journey. However, a women entrepreneur should never be afraid of failure and always remain positive. She needs to trust herself and have full faith in their dreams to becoming a successful businesswoman.

Women are regularly scaling newer heights in all aspects of life. In business as well, various female entrepreneurs have proven their immense worth while many others are on their way to success. Self belief and determination with adequate knowledge are the key to success.

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Startup

Google India Partners with Sheroes to Support 500 Rural Women Entrepreneurs in India; All You Need to Know About the Programme

New Delhi, December 22: In a bid to support rural women entrepreneurs in India, Google India on Monday said it has partnered with Sheroes to support 500 women entrepreneurs by connecting them with experts and enabling access to resources, guidance and mentorship. In 2019, Google had started a small pilot for an accelerator programme for 10 women entrepreneurs in rural India across its Internet Saathi network. The programme by the tech giant is centered on solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self-confidence.

Google has now joined hands with Sheroes to scale this to 500 rural women entrepreneurs. Under the initiative, the tech giant would connect them with experts, urban women entrepreneurs in the same or adjacent industries and enabling access to the right resources, guidance and mentorship over a six-month period. Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women.

In a statement, Google India said within three months, there was a rise in confidence among the participants and the women went back and applied the learning to their businesses. It stated that 80 percent of them started working on their digital presence and one of the participants had a working website within months. In a separate statement, Google said it has launched new insight tools for the travel industry.

In 2015, the Internet Saathi programme was initiated in collaboration with Tata Trusts to bring basic digital literacy skills to women in Indian villages and have them become informal teachers for other women in their communities. Since then, the programme has touched over 30 million women across the country.

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Startup

Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women

Thiruvananthapuram, December 21: With an aim to empower women, a Kerala-based startup has inked an agreement with the United Nations Women’s Empowerment Principles. This is for the first time that a woman majority startup named Vydyuthi Energy Services (VES) has signed an agreement with the United Nations body. With the signing of the agreement, the VES will establish high-level corporate leadership for gender equality, promote education, training and professional development for women. It will also implement enterprise development, supply chain and marketing practices that has the capability to empower women, promote equality through community initiatives and publicly report on progress to achieve gender equality.

In India, Kerala is already in the top list of the Niti Aayog for implementing the United Nations Women’s Empowerment Principles. According to a report by IANS, of the 170 companies from India which had signed for the United Nations Women’s Empowerment Principles, 64 companies are from the private sector. The Vydyuthi Energy Services is the 65th company from India and the first from Kerala to have signed the pact.

As per details available, at Vydyuthi Energy Services (VES), the woman help businesses and organizations across sectors to identify energy efficiency drivers and enable them to adopt viable action plans. The start-up firm was established by an NRI, Anoop Babu from Thiruvananthapuram. Meanwhile, Kerala State Electricity Board Energy Efficiency Department is the patron head of VES. The founder, i.e. Babu has a vast experience in the renewable energy sector and is involved in multinational projects in various countries, including the Middle East.

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Startup

Planning to Start a Business? Here are 4 Tips for Women to Become Successful Entrepreneurs

Starting a business is not easy. One has to really think out of the box to become a known and successful entrepreneur. When it comes to creative thinking, women are no less! Female entrepreneurs can do wonders if they are given the right guidance and motivation they need. Right from picking up a business idea, creating a business module to funding, a woman can become a successful entrepreneur in no time.

According to research, entrepreneurship rates among women increased by 13 percent versus 5 percent for men, according to the Global Entrepreneurship Monitor (GEM), which monitors 40 economies from around the world. Female entrepreneurship is growing with each passing but it still has a long way to go. Here are four tips that will empower you to get started today. 5 Schemes Focused on Development of Women Entrepreneurs in India.

Love What You Do

When you are planning to start a new business, keep in mind that you will have to pick a business that you love. Ultimately, you will work with passion for things that you love and wish to do. So, choose a business that you think you will never lose your interest in! As yourself, what are you completely and absolutely passionate about? Maybe it’s a hobby or maybe there is something you’ve been longing to do. When we feel completely and utterly passionate, there is no room for judgment.

Believe in yourself

Sometimes, we doubt our own skills. We often underestimate our talent that leads to failure and rejections. You should always let your passion burn brighter than your fears. Keep in mind that the only thing that you have that no one else has is ‘you’. Your dreams, your passion, your power and the world will be yours. You just need to do one thing- that is, to believe in yourself.

Never give up

Failure is just a part of the deal. If you are afraid of rejections, you will always face hurdles in your business because you are not open to learning new things. This will however, hinder your growth in the long run. For becoming a successful entrepreneurship, all you need to do is keep trying. The formation of great companies like Amazon, Facebook, Google are classic examples of motivating us never to give up on our ideas. Don’t quit. Keep going.

Get feedback

Where there is love and inspiration, you can never go wrong. But you should keep on asking people for feedback. Feedback is critical to validate your business and its reach. It can also help you understand what customers want. You should read reviews, find articles and interact with them to develop and good understanding. Pay particular mind to negative reviews and ask people specifically what they wish they were getting out of the product.