Categories
Strategy

5 Key Strategies For Small Business To Sustain Online

Summary: To have a sustainable business online in today`s dynamic business world, companies must think beyond traditional strategies and look toward more innovative possibilities.

We are living in a world where digital dependency is at its peak. In this post-pandemic world, embracing digitalization is not a choice, but has become a necessity. A multitude of businesses has already adopted digital processes. However, many are preparing themselves to embrace this ongoing demand of the business by taking help from the motivational coach for entrepreneurs.

But with all its benefits, it is very essential to follow a few key strategies to ensure that your business sustains in this digital era:

1. Create an unforgettable Brand Image

From “Thanda Matlab coca-cola” to “daag ache hain”, a powerful brand image is required for businesses to increase their product sales. Great products and amazing visuals go hand in hand. Great visual imagery can play a crucial role in the success of a business. When we talk about visuals, minute details like symbols and colors, and how you display your products online play a crucial role.

Most businesses pay a great deal to produce an excellent range of products without giving a thought to visual depiction. The online space has cut-throat competition and one of the best ways to give a leap to your business is by investing in quality visuals. Working on your brand image from the start is the best way to create a connection with customers.

2. Adopt a Flexible Pricing Strategy

Any business depends on how the products are priced. If you price your products at a loss or a very less margin, it will be very difficult for you to grow and scale. This is why product pricing is one of the trickiest aspects of a business. With so many options, entrepreneurs often find it difficult to finalize the correct price point keeping customers in the center, while also maintaining brand differentiation.

If you are new to the business world, there are many business coaching programs that you can take to gain in-depth knowledge about the various dynamics of the business world.

3. Minimize Cash on Delivery Failures

Every startup business that starts operating online needs to build trust at the initial stage. Until the customers have built their trust with the brand, cash on delivery is almost inevitable. But it can cost businesses. When a customer returns a product, businesses have to bear the shipping charges- twice.

Verifying orders, limiting payment methods, and incentivizing your audience with discounts with online payment methods will create trust and help you reduce unnecessary spending. Try to optimize payment and order tracking, in the beginning, to avoid any complications in operations later on.

4. Go Slow & Steady

As an entrepreneur, it is not just important to visualize an idea, but also to execute it and keep improvising. The best way to ensure that your business grows consistently, start small. Don`t try to tick all the boxes in one go. Your idea of business will go through multiple stages of trial and error before it comes to flourishing.

So the first step is to test it. Observe and study how your product is getting received by a small section of your audience, before going all out. In an environment that is constantly on change, it is best to refine offering as much as possible.

5. Understand Advertisement & Promotions

The world of advertising is quite difficult to understand completely. However, it plays a key role in introducing a business to the audience. In this age of the internet, digital ads and posts are everything. There are many online courses for entrepreneurs that allow you to pick the best course for your business. So, focusing on social media is something that can help your business to sustain itself in the long run.

The above-mentioned key strategies will help your business to stay upgraded with the latest trend and innovative possibilities. Instead of doing everything on your own, outsource them. Look for trusted people that can cover tasks for you and focus your attention on tasks that need your focus.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Motivational

How To Find Your Passion In Professional Life?

Given a chance, there will be many people who are likely to change their lives.  Why? The ratio of those who enjoy the world of their dreams and those who compromise them due to their responsibilities will probably be 30:70.

We often read and watch movies where people are often asked to follow their heart and chase their dreams. But not many people have a clear goal regarding their career and passion. Some people are not able to identify what they love doing and which career field they would like to work in. Some people hire a business coach for mentoring them.

If you too are confused about finding your passion, this article is a must-read!

1. Analyze Your Interests

Though there are many apps where you can keep a journal and write your thoughts; your notebook and pen will always be your true companions. Now when it comes to finding passion, your notebook and pen will play an important role here too. You have to write down your own thoughts and dreams.

Compile a list of your ideas. However, it is not necessary that it should be systematic. It is important that all your ideas and all your work, which you ever thought of doing, should be included in your notebook. When it comes to work, which field excites you? Is it cooking, traveling, writing, singing or dancing? It could be anything. You have to make a list of all those tasks in the notebook and whatever idea comes to mind, you will have to include it in your notebook immediately. You can also consult a motivational coach for entrepreneurs.

2. Take Inputs from Friends

Have you ever asked your friends what work you are best at? What work do you do better? If you haven’t done this yet, then you can do it now! Your friends and family know and understand you very well. They can give you a sense of direction or an idea that can help you to identify your passion and work towards it.

3. Get Back To Your Childhood

Our childhood is that territory where we do what our heart truly desires with a carefree attitude. However, going back to the memory lane will not only refresh our memories. But, it can also help us to find what we used to love doing.

Many people often find out that though they pursued one field, they were good at another in their childhood. People often switch their career because they later realize what they enjoy doing. Therefore, it is also important here that you remember the activities done in your childhood again. Maybe you have some childhood hobby, which you loved but have neglected while growing up.

So find that out. And, if you find an activity in which you are most interested, then start researching about it. Research how you can make a career in it and get success. Research whether the passion you’re looking for is a profitable one?  Can I make a career in and if yes then how to prepare for it?

Surround yourself with Inspiring People

What kind of people you are surrounded by is also matters a lot! That’s why it is always said that one should stay in the right company so that you stay motivated. When it comes to finding passion, the same formula needs to be adopted here as well. You should always be with people who believe in doing only what they want to do in life. Keep yourself surrounded with people who work hard to turn their dreams into reality by following their passion. The company of positive people works to instill confidence in you and helps you to keep you away from confusion and mistrust. So always try to be surrounded by people who are ambitious and inspirational. You can also listen to the business motivational speaker to gain new perspective towards your goals in life.

Happiness comes in life when you are really happy. Therefore, find your passion and fulfill your professional dreams.

Categories
Process & Business Expansion

7 Top Debt Management Tips For Small Businesses

Managing finances when you have just started a business can be quite challenging. Most often small startup businesses operate on a good note at the very beginning. But if entrepreneurs don`t have a lot of experience with managing business finances, soon the business can drown into business debts.

Hence, the most important step for any business owner is to educate themselves. They must know how to do simple accounting tasks, apply for loans, or draft financial statements. By keeping themselves updated, entrepreneurs can save their businesses from financial losses. There are many online business courses for entrepreneurs that offer in-depth information regarding debt management.

Being in debt is like a nightmare- never-ending & scary! Debts can be quite stressful, which is why it is necessary to tackle your finances and get them under control. But trying to get out of your debt or improve your credit score is like running on the treadmill. You will keep running but won`t reach anywhere.

So whether you are a student or a manager, creditor, investor, supplier, regulator, or any stakeholder in an organization managing your finances is paramount! Get more from what you spend, credit score, financial purchases, and surplus funds to build a business.

1. Pay Yourself

It is very common for small business owners to invest their capital into day-to-day operations. Though, investing money can help your business to sustain itself in the long run, as an entrepreneur you must compensate yourself too. Always ensure that your business and personal finances are in great shape.

Learn the Interest rates, fees, charges, negotiating terms, and other product-specific features you must consider through our Problem Solving Courses.

2. Invest in Growth

In addition to compensating for yourself, it is very crucial to find new opportunities that offer growth. This way your business will thrive and move in a healthy direction. From poor spending decisions to impulse purchases & investments, learn what mistakes end up costing you in the long run and figure out golden opportunities that will help your business to grow. You can take online course for entrepreneurs to understand the dynamics of making financial investment.

3. Find ways to get your business out of debt

Loans can be scary. They can lead to financial worries and repercussions that may fail. Hence, reducing expenses, reviewing the budget, or consolidating debt, find out effective ways with our Problem Solving Courses that can get your business out of debt. 

4. Avail Government Loan Schemes

There are many policies made to benefit the debt-owners by the government of India. To empower small business owners, the Indian government has launched multiple loan schemes that come with minimum interest. You can learn about policies to ensure your business is on a road to growth. 

5. Keep Good Business Credit

As your business grows, you may want to buy some commercial real estate, acquire insurance policies and take out more loans to facilitate smooth business operations. Maintaining your credit score can help you manage your debt easily. Learn how to manage your bad debts with our Problem-Solving Courses on our app. 

6. Have a Good Billing Strategy

Managing small business finances also means managing cash flow. A consistent cash flow ensures that your business is operating at a healthy level on a day-to-day basis. Hence, it is very important to manage payments from your clients or customers from time to time. If you are struggling to collect payments from certain customers, it is time to get creative to bill them.

7. Know how to recover your debt from the market

Develop & strengthen your debt recovery strategy to help reduce costs, save time, and maximize resources with our business

Improve your own personal & business finances,  grow your income, budget the smart way, and reduce your debt with our Problem Solving Business training courses that also include ‘debt management’ to become debt-free over time.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with foundation courses, specialized courses, and value-added courses.

Categories
Leadership Building

3 Leadership Secrets Every Entrepreneur Must Know

Summary: New entrepreneurs often try hard to make a mark in this world. But to become a great leader takes more than sweat and blood.

Startups are often a delicate project. A new startup business is like an unexplored aspect of organizational performance. A promising business venture meets a young mind that results in the demand for a strong leadership

So how a young entrepreneur who has just started can instill an effective leadership methodology to optimize his company`s performance?

1. Keep Innovating

Innovation is the key to keeping businesses alive. Just like stagnant water begins to stink, a business running on age-old norms will eventually come to a shutdown. So, when you apply the spirit of innovation to your own company, think beyond coming up with a new product or a service. Consider various ways to enhance your customer experience and keep your teams motivated. You can offer a mentorship program to your employees through the best business motivational coach to create a dream work environment.

2. Communicate Clearly

First of all, let`s try to understand the meaning of communication. Communication is a two-way street. Many entrepreneurs often forget that to communicate also means to listen to your colleagues. Listening can make the difference between a mediocre organization and a great one. Don`t just share your ideas with your employees and customers, but convey a clear message that aligns with your organization`s goals.

3. Be Open to Advice

Elon Musk says, “don’t tell me what you like, tell me what you don’t like.” It is perhaps because of this trait that he has become famously known as one of the biggest innovators of all time. His advice for the entrepreneurs who want to be great leaders? We should not have a culture where the messenger gets shot. We should rather celebrate the person who called a potential threat or risk to our attention.

So, if you want to have a positive work environment encourage free sharing. Instead of team meetings, you can rather suggest teamwork activities from time to time.

When people get to know each other better, more sharing and innovation happens. This will also help your company to build bonds and a productive work environment. If you want to cultivate powerful leadership skills, you can try the aforementioned strategies.

You can also join the Booster dose of LFP 2.0 on March 27, 2022, to learn how you can become a great leader. The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Startup

Top 3 Low Investment Small Startup Business Ideas

Startups are proving to be a lucrative opportunity among millennials who are passionate about starting their own business with low investment. Especially, when the past two years have been like a nightmare to the entire world.

Many people have lost their jobs and many businesses have shut down too. However, there have been so many new low investment business ideas that young entrepreneurs are trying and making profits.

If you have a great idea and are determined to make it work, you can start a business online or offline. From Steve Jobs to Mark Zuckerberg some of the most powerful business leaders once started their businesses from in a garage or a dorm room.

If you too are looking for some of the most amazing startup business ideas that need minimum investment, here is a list:

1. Online Bakery

During the imposed lockdown, many people discovered their love for cooking, especially baking. Once, I was reading an article written by Vir Sanghvi, where he mentioned how people have started baking their bread during the lockdown. Want to know what is more fascinating? These breads are as good as the loaves of bread that are produced by chefs from high-end restaurants.

So, if you too think that you are passionate about baking, you can start a bakery. As the online food business is one of the most popular and profitable businesses in India, bakeries are also enjoying their fair share of popularity.

The best thing about starting an online bakery is that it is a low investment business idea and can be started from your kitchen itself. All you need is an oven and ingredients. As cakes are a vital part of all the celebrations, you can expect orders in great numbers because people these days prefer to purchase homemade food. You can also share online recipes to increase engagement and customers online.

2. Dropshipping

Dropshipping is one of the most successful small businesses in India. It is a retail fulfillment method where you don`t need an inventory to open an online store. Hence, you need limited funds and can start a business with pretty much a low investment. Whenever a customer placed an order, the product is purchased from a third party and directly shipped to the customer.

As you do not need an inventory store, you can entirely focus on marketing tactics. However, make sure that the quality of your product is excellent. As your store`s trustworthiness will entirely depend on the quality of the products that you will offer.

3. Handcrafted Products

Another brilliant low investment business idea is to sell handcrafted products. If you want to start a business that not only benefits you but also opens the doors to the local artisans, you can try selling products that are crafted by the expert hands of local Indian artisans.

From candles to soaps, pottery to DIY décor items, there are lots of choices, to begin with. You can connect with local craftsmen and create unique and customized products to make your customers fall in love with them. This will not only promote the Indian arts and craftsmanship but will also help local artists to earn a decent amount of earning that they truly deserve.

Apart from these three ideas, there are lots of other ideas that can help you to start your own business. Many successful businesses in India once started on a small scale. With true determination and passion, you can begin your entrepreneurial journey.

Categories
Business motivation

4 Golden Tips To Transform Your Small Business InTo A Large Business!

Summary: Want to transform your small business into a big brand? This article is just for you.

Running a small business is challenging! One has to reinvent the wheel of strategies, don multiple hats, play distinct roles, and provide exceptional service to clients. All this, while also ensuring that the small startup business is on a growth path.

So if you are a small business owner who wants to scale your dream venture, you can transform it into a large business by following the tips given below without losing money and your sanity:

1. Be Seen & Known

No business can expect growth if it is not known. A customer will only buy your products when he or she is aware of the range of products that you sell or the services that you offer. To scale, your brand needs attention and you need to generate enough awareness to own the entire market. Whether it is through podcasts, videos, ads, articles, or paid marketing, you will need to spend time and effort to build awareness for your brand.

2. Hire Right People

Scaling a small business is about building creative strategies and hiring the right people for a particular job. You can also take guidance from the best business coach Dr. Vivek Bindra. Though rapid growth can be difficult for any business, one can take two steps to achieve it. First, focus on your supply chain. Always ensure that you have enough stock to keep up with an influx of orders.

Second, invest in the right leaders and managers to help you. Hiring the right human resource for a particular department or a specific role is essential. To properly scale and maintain that growth for your small startup business you will need a productive and high-performing team.

3. Build Proven Business Concepts & Systems

Every entrepreneur dreams about scaling his startup venture. However, it is essential to ensure that you are working on a proven business concept. Gambling on an idea that is not well-thought or isn’t working will burn cash fast. But there are two ways to scale a winning concept.

First, hire amazing people who are ready to share the load. Don`t take all the responsibility on your shoulders. Start delegating, and with the right people, you can do it easily without having to keep a double check if the work is getting done.

Second, build automated systems. Tasks that are repetitive and require human involvement should be automated. You can reduce these manual tasks by incorporating automated processes and tools that can help your team to collaborate and plan.

4. Focus on “Who” instead of “What”

Transforming your small startup business into a big business is not that easy. But taking your first step towards it is. One of the biggest mistakes that small business owners make is focusing on ‘what’ their business requires, instead of thinking about ‘who’ their business needs to grow. The most essential ingredient for sustainable growth is always a “who”, not a “what”.

Start by listing out all the tasks that you enjoy the most, you excel at, and that also impact your bottom line the greatest. These are the tasks that you should be focusing on more. Now, make another list of the tasks that you do and take up your considerable amount of time. These are the tasks that are diluting your focus and hindering your business growth. You can hire people for these tasks.

Next, make another list of the tasks that are important for the business growth, but are not getting done. If you need to create a position for this, do it. If you have to hire a person, hire one. Don`t be afraid to start small. If you don`t have the budget, you can hire a part-time employee or a freelancer to get the job done. How to hire the best talent for your business? You can take a business coaching program to understand the nuisance of distinct departments of an organization.

Scaling a small startup business is not a very easy task. The grind is real and hard. You will have to play different roles at the same time for a long duration. To get help from an expert, you can take a BCP Bada Business or LFP Bada Business.

Categories
HR & People Management

3 Effective HR Practices Every Organization Must Adapt

We all have heard about the old metaphor, “jack of all trades and master of none”. But the fallacy of this idiom does not fit in the modern world. In doing so, it may lead entrepreneurs to make costly mistakes in terms of money and time.

Not only will your business face some serious consequences because of the wrong hiring. But it is completely unrealistic to build a successful business without building people, especially in a startup. Companies that invest in their human capital achieve their business goals and promote a positive culture.

So whether you are a solopreneur, an entrepreneur, or a wantrepreneur if you want to create a professional and efficient culture in your company, here are three best HR practices that will guarantee a more productive culture in your organization:

1. Find the Right People

The hiring of the wrong candidate is detrimental to the startup business. Ensuring that the purpose of the position is met with the desired candidature of the job applicant is very important. Hence, along with the essential skill set and a positive mindset, it is also crucial to consider the cultural fitment of the candidate.

Hiring the right candidate with a positive approach can help to create a culture in the organization where everyone feels welcome and participate. Select people who are self-motivated, goal-oriented, talented, and driven by passion and also share your vision.

2. Build Employee Centric Policies

The employees should be empowered to mold their work environment within the defined boundaries. Create a set of policies that defines the boundary within which it is to be carried out staying in alignment with the values professed by the organization.

You can also create a policy. The Policy or the handbook forms the foundation of the agreement on service conditions with the hiring candidate. This needs to be signed during the acceptance of the offer and every time the offer is amended.

3. Develop a Performance-driven culture

When you invest in a financial scheme, you get returns! Similarly, when business owners invest in their employees, they, in turn, invest back in the business. Performance drives the success of any organization.

An agile and motivated workforce is every organization`s biggest strength. Whether you are an entrepreneur or an HR working in a large organization, it is necessary to ensure that your staff members are fully satisfied with their role in the organization.

Employees should have clarity about their current job role and growth opportunities as ambiguity can lead to non-performance. Encourage your employees to do self-evaluation. Try to nip the problems at the early stages.

One of the most standardized and common initiatives that entrepreneurs can implement is new employee orientation. An orientation program will inculcate a sense of commitment in the employees, and thereby encourage a sense of ownership.

If the business size is small, it is advised to have a systematic performance review. A quarterly performance check would make more sense in a start-up. If you want to scale up your business and promote its growth, be honest about the performance.

Creative ideas, proactive solutions, emerging trends, and innovation stems out of a fully engaged workforce and not otherwise. Looking for a bit of expert advice on how to build a high-performance workforce? Watch here :

You can also take LFP Bada Business which will provide in-depth knowledge from starting a startup to expanding your business. Learn from the top industry leaders on the front line. To know more click here: www.badabusiness.com.

Categories
Startup

3 Mistakes To Avoid While Picking A Business Name For Your Startup

Summary: Choosing a name for your startup business might seem like an easy task. However, the reality is quite contrasting which leads to multiple mistakes.

What`s in a name? A lot! Especially, when you are planning to come up with your startup in the market. Choosing your startup business`s name is one of the most important decisions that you will ever make, as it sets the tone for all your future branding initiatives.

Your business name creates the first impression with potential investors and customers and plays a crucial role in the business world. Hence, it is a decision that every entrepreneur should not take lightly. Once you decide on a name for your business, it can`t be changed easily post your legal paperwork. However, it is much easier to choose the correct name from the get-go.

Here are three top mistakes entrepreneurs make while naming their business and how to avoid those errors:

1. Picking a Difficult Name

Whether it is difficult to pronounce or write, picking a fancy name for your business is something that entrepreneurs should avoid. A tricky name is not only hard to remember for you, but also your consumers. Difficult metaphors, your customers won`t understand without explanation. And hence, it should be avoided.

If you want you can make a brand new word for your business name. Select carefully, and be ready to spend more time on advertising.

2. Selecting an Unavailable Name

Many entrepreneurs pick a business name only to find that the name is unavailable in the very end. To avoid disappointment and trademark issues related to your preferred choice of name, you can check the availability of the name online on a government`s website. Keep the availability of the related domain names as well while shortlisting the name for your small startup business.

3. Choosing a Name that is Too Simple

Sometimes to keep a general name for the public to remember, entrepreneurs often go for a very local business name. Avoid it at all costs. While picking a local name can help to boost your search ratings and generate leads, it can exclude potential customers who assume your business doesn’t apply to them.

When choosing a domain name for your business, always pick “.com” rather than alternatives such as .net, .org, .biz, or other domain extensions. If you are thinking about the reason behind it then customers tend to associate a business website with the “.com” domain with a more established business.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, frameworks that are designed to empower you with various business functions.

From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily with our problem solving courses. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc

Categories
Startup

3 Ways Business Coach Can Help Your Startup To Succeed

To make a startup business a successful one in a short time, as much as a great leader, a good business model, and a good team- the best business coach is also needed. A business coach with good experience gives good direction to the business. With his clear understanding and sharp vision, he also works to give better leadership to the team along with the leader.

But many entrepreneurs often wonder if it is the only reason for which they need a business coach? So, in today’s article, we talk about why an entrepreneur needs a business coach and what are the main things that a great business coach can bring to any startup business or even a large organization.

1. Goal Identification and Clarity

Entrepreneurs may know many nuances of business, but every entrepreneur needs a guide to identify his or her professional goals for a clear vision. The best business coach in India can help you in clearly defining your goals. A corporate trainer is a person who plays a unique role in identifying your goal and bringing clarity to it. An entrepreneur needs to be focused and clear towards his goal, his concentration and clarity only enable him to overcome the difficulties in business.

Despite having a good business model, if an entrepreneur lacks clarity of his goals then he cannot make that business model successful. A business coach helps you to start the business by bringing minute details related to your business model to your notice. This helps you to build a great business model for your startup venture.

2. Your Business Gets Expert Advice

Not every entrepreneur needs to have the efficiency of the business. If you are an entrepreneur, you don’t need to be an expert in every field. Many times, due to a lack of correct information on any subject, wrong decisions are taken in the business, which can directly affect your business. But if you have a business coach then you can remove whatever chances you have of making wrong decisions that can ruin your business. A business Trainer in India is no less than a technician for your business. You should have expert support. If your business is in the initial stage, then having a business coach can help you climb the ladder of success. If the mistakes of the beginning take a toll on your business, then it becomes a little difficult for you to run the business smoothly. That is why the expertise of a business coach is very important in your starting business.

3. Business Coach can Help You Achieve Goals

A business can only be successful when every member of your team along with you should are very much aware with your business goals. The business coach first understands your business goals and then tells you the techniques to achieve them easily. It works to improve your business planning by catching those weak links, which can harm your business in the future. The methods and strategies suggested by Business Coach add life to your business and also work to connect your clients, employees, and business partners with your business for the long term.

Only a good team takes the business forward and a great leader takes the team forward. A business coach inculcates those leadership qualities which are needed in a good leader and entrepreneur.

Many such startup businesses in India started and closed after some time due to a lack of good strategies, expertise, and guidance. But there are some other businesses as well, which have emerged as examples in the industry. They have set the benchmarks with their success milestone. With the help of the best business motivational speaker in India, you too can make your business successful.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

Categories
Strategy

How To Use Excel Like A Pro?

Summary: Want to excel at Microsoft Excel? Here are some of the best tips to help you use excel like a pro.

Want to be an analyst, marketer, accountant, CA, or entrepreneur who can keep track of almost everything? Well, excel is the key. Whether you want to merge two sheets, do simple math, or want to combine the information in multiple cells. Excel can do it! There are so many shortcuts, formulas, tips, and tricks that can help you simplify your work.

The best part is that you don`t need advanced Excel knowledge to master it. So let`s begin.

What is Excel?

Microsoft Excel is powerful data visualization and great software that can do analytics. This software uses spreadsheets to organize, store, and track data sets with formulas and functions. The software is used by many professionals working in distinct profiles and departments.

Though it is primarily used for creating financial documents, it is used to store, compile and analyze large amounts of data. It removes the need to spend hours counting cells and copying them from one sheet to another.

Basics of Excel

Now when you know the uses of Excel, let`s talk about the Excel basics. If you are just a beginner and using Excel for the first time, here are a few things that you must remember:

  1. Creating a new spreadsheet.
  2. Basic computations like adding, subtracting, dividing, and multiplying.
  3. Writing and formatting column texts.
  4. Using auto-fill features.
  5. Freezing columns and rows titles as you scroll past them.
  6. Sorting your data in alphabetical order.

Documents You Can Create in Excel

You must be wondering what kind of documents you can create in Excel. You can create income statements, balance sheets, and calendars.

If you are a marketer you can create documents like marketing budgets, reports tracking marketing budgets, as well as spending, using Excel. You can also create editorial calendars in an Excel sheet to keep track of your social posts and content in advance. Excel can be used for all sorts of calculators- including one for tracking leads and traffic.

Excel Formulas

Excel has plenty of formulas that can appear overwhelming to any beginner. But, fret not! If you are just a beginner, you can rely on the following formulas that are basic, simple, and easy to remember. You can use them even to carry out some complex functions.

  1. Equal Sign: Before writing any formula, you will have to type an equal sign (=) in the cell where you want the result to appear.
  2. Addition: If you want to add the value of two cells, use the ‘+’ sign. Example- =C4+E6.
  3. Subtraction: To subtract the values of two or more cells, use the ‘-‘sign. Example: =C6-H12.
  4. Multiplication: To multiply the values of two or more cells, use the * sign. Example: = D12*F4.
  5. Division: To divide the values of two or more cells, use the /sign. Example: =C5/D3.

Putting all the above-mentioned formulas together, you can create a formula that adds, subtracts, multiplies, and divides all in one cell. For e.g. (C5-D3)/((A5+B6)*7).

Excel Functions

After the formulas come Excel functions. These functions automate some of the tasks you would use in a typical formula. So instead of using the + sign, you will use the SUM function to add up a range of cells.  Here is a list of a few more functions that will help automate the calculation and tasks.

  1. SUM: To add up a range of cells or numbers you can use the SUM function. To complete a sum, you would input the starting cell and the final cell with a colon in between. Here’s what that looks like SUM(Cell1:Cell2). Example: =SUM(C7:C23).
  2. AVERAGE: The AVERAGE function averages out the values of a range of cells. The syntax is the same as the SUM function: AVERAGE(Cell1:Cell2). Example: =AVERAGE(C5:C30).
  3. IF: The IF function allows you to return values based on a logical test. The syntax is as follows: IF(logical_test, value_if_true, [value_if_false]). Example: =IF(A2>B2,”Over Budget”,”OK”).
  4. VLOOKUP: The VLOOKUP function helps you search for anything on your sheet’s rows. The syntax is VLOOKUP(lookup value, table array, column number, Approximate match (TRUE), or Exact match (FALSE)). Example: =VLOOKUP([@Attorney],tbl_Attorneys,4,FALSE).
  5. INDEX: The INDEX function returns a value from within a range. The syntax is as follows: INDEX(array, row_num, [column_num]).
  6. MATCH: The MATCH function looks for a certain item in a range of cells and returns the position of that item. It can be used in tandem with the INDEX function. The syntax is: MATCH(lookup_value, lookup_array, [match_type]).
  7. COUNTIF: The COUNTIF function returns the number of cells that meet certain criteria or have a certain value. The syntax is COUNTIF(range, criteria). Example: =COUNTIF(A2:A5,”London”).

We know these formulas might look complicated, but once you get the hang of these formulas, you can do a lot of calculations without needing to use a calculator. So, try these formulas and with regular practice, you can excel at Excel.

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