Manish Kumar – Bada Business

Phone to Fork: How Foodtech Industry in India is bringing a Revolution!

The COVID-19 pandemic has forced the customers to shift their mindset around food in very exciting ways. People rely more on food deliveries due to the imposed nationwide lockdown restrictions and the apprehensions related to virus infection.

According to the National Restaurant Association of India (NRAI), the restaurant industry in India accounts for an annual estimated turnover of Rs 4 lakh crore and employs around 7.3 million people. But thanks to the boom of food tech, the future looks promising!

As more and more Indians are installing food delivery apps on their phones, this innovative space has revolutionized the way we order and look at food like never before. With a click of a mouse or a touch on the smartphone screens, people are enjoying their favorite meals and receiving mouth-watering desserts right at their doorstep.

The food tech in India is expected to grow and even the investors are unable to stop themselves from taking a plunge in this sector.

Though the industry might take time to bloom completely, here are few trends that can help to survive even the small restaurants and café owners to up their business plan:

A Shift in Consumer Behaviour

The pandemic has changed not the way we look at our food, but also consumer behavior. Due to technological advancements, consumers have become more time conscious. From the time taken to prepare an order to the delivery time, tracking is imperative at every step.

They demand high-quality food and are now more interested than ever to know where it is coming from. Social media platforms like Instagram and Snapchat have made it convenient for consumers to become “food producers”. Hence, keeping tabs on the current consumer behavior can be the best food tech industry survival plan in 2021.

Rise of Cloud Kitchen & Ghost Kitchen

As the consumers preferring enjoying quality meals indoor, demand for cloud kitchen has seen an upsurge. The food-tech start-ups and few restaurants are working on slashing costs & serving good quality food. In their quest, the companies have found a cloud kitchen to be an excellent way to offer Indian customers both- quality food along the convenience to receive it right at their doorstep.

Though this concept is new in India, foreign countries are employing it massively.

Food meets Technology

The use of machines in the food industry offers quality and affordability. Machines take down the cost of the company by increasing productivity. The rise of robotics in the food industry is an excellent example of food tech.

The use of Robotics in the global food industry can help to eliminate safety issues and save many work injuries too.

Food tech in India is not just about smart ovens anymore! It is more about health, sensors, and a lot more. When it comes to investing or expanding the food tech industry in India, it is a win-win situation for both- investors and food start-ups.

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This Indian Start-up is Helping Professionals with Business Automation!

We are living in an automation age in which robots and computers are performing a wide range of routine physical work activities better and more cheaply than humans. Not only physical work, but activities that include cognitive capabilities are also included.

From making tactic judgments, managing inventory, sensing emotions, or even driving, automation is playing a major role in the workplace. For any business small or big, it is imperative to make the most out of the available resources- especially in a world where technology is used to resolve some of the most complex problems.

According to a report by Mckinsey,’ the process of business automation could raise productivity growth globally by 0.8 to 1.4 percent annually’.

The automation of activities can enable productivity growth and plenty of other benefits at both the level of individual processes and businesses. The independent workers and gig workers can increase their productivity and their incomes by spending time on result-oriented tasks.

The Banglore-based successful start-up Superpro.ai recognized the opportunity to help working professionals save time and money by automating the time-consuming tasks. This Indian startup, founded in August 2019 by Gaurav and his co-founders Vijay Goel, Vivek Kumar, and Sagar Ramteke, earns over Rs 5 lakh, annually.

From collecting payments to scheduling consultations, sending follow-up email reminders to generating invoices, and sorting data, Superpro.ai helps in the automation of simple yet tedious tasks by using artificial intelligence.

According to Gaurav Tripathi, Co-founder, and CEO of Superpro.ai, “the Eureka moment happened during the first week of lockdown when one of our Super Professionals Arka Mukhopadhyay contacted us for support. He asked us whether we could help him receive online payments and schedule a Zoom session. We gladly agreed to help him”.

“We received similar requests that were referred by Arka. That`s when we realized that we could build tools that could make the life of independent professionals simpler. Thereafter, we marched ahead with the motto ‘Focus on what you do best, and let us take care of the rest”, he added.

Superpro.ai is trying to reduce the gap between people and making work-related mundane activities easier by enabling tools to serve people. This successful startup in India is focusing on engaging the existing communities and networks of independent professionals by increasing their billable hours.

They also offer analytical tools to professionals to provide them insights on how to improve their performance, maximize their productivity, and grow their business faster. Earlier, it was only available to the big hotshot companies, but now we are making it available for all the independent professionals.

We believe that independent professionals are the actual drivers of any economy’s growth. We see it as a great opportunity to create the perfect tools that save time, money, and effort by helping these professionals turn into “Super Professionals” by using AI”, Gaurav added further.

In addition to backend and analytics, Superpro.ai also allows ‘Solopreneurs’ to create their professional page. Starting with a video message that a user shoots and uploads, it gives them a chance to highlight their expertise and services.

Solopreneurs can also use this platform to offer video-based services like webinars, consultations, live courses, coaching, and training, among others. It also opens a door for businesses who want to get in touch with professionals listed on Superpro, without disclosing their details such as contact numbers and e-mail ids.

Superpro.ai, which has been incubated by SOSV is currently looking to raise $500,000 over the next one month.

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