Tag: entrepreneurship

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Business motivation

5 Things About Entrepreneurs That Are Not TRUE!

5 Things About Entrepreneurs That Are Not TRUE!
5 Things About Entrepreneurs That Are Not TRUE!

Ask any entrepreneur who has built a startup, and he or she will tell you that starting a company is just like having a baby. Just like parenthood, entrepreneurship is not for the faint-hearted. It is emotionally draining, physically, and spiritually tough even if you are working with the best business coach for entrepreneurs.

Starting a business requires courage to take risks, patience to face the worse, and confidence to manage everything with panache. That being said there are plenty of ideas, notions, assumptions, beliefs, and most common myths that surround entrepreneurs.

Some of them might inspire a lot of you; while some of them might prove to discourage you to start your own business. However, these myths are far from true and superficial too.

Here is a list of all 5 common misconceptions about entrepreneurship that we will go through and debunk to present the truth behind them. If you are on the fence about building a startup, take a look at these myths getting debunked:

1. Entrepreneurs are Workaholics

Lots of people believe that entrepreneurs work 24 hours a day, 365 days a year. But part of being your boss means you can schedule your working hours and can take time off whenever you want. Though entrepreneurship can take grueling working hours and commitment, it is not true that entrepreneurs do not have a personal life.

However, it does not mean that you can take off whenever you don`t feel like coming to work, it simply means that you can attain a cordial work-life balance.

Also, one of the key skills to becoming a successful entrepreneur is to acquire brilliant time management skills. So, if you can establish a proper work routine, you won`t have trouble finding free time. If you are struggling with managing your time, you can watch this amazing video by Dr. Vivek Bindra on time management here:

2. Entrepreneurs Wait for a Perfect Time

When it comes to launching a business, a common misbelief that most people have is that they should wait for the right time. Perhaps, this could be one of the reasons, why most excellent projects never see the light of the day. The truth is that there never really is a “right” time. Most people never feel fully ready. And waiting can certainly prove costly.

The secret behind the success of a few entrepreneurs is that they prepare themselves for the future by taking small steps. You can take all the time in the world to plan, build and then put it off for years, but if you don`t execute it, you are not going to go anywhere.

If you wait for the right moment, you will keep waiting forever. There is not a set date or an alarm that will go off announcing, “Today is the day!” The sooner you begin, the sooner you will get closer to a sustainable and profitable business. You can also take help from the best motivational speaker in India to take guidance and support.

3. You need to Know Everything Before Taking the Entrepreneurial Leap

In the bestselling book, Rookie Smarts, author Liz Wiseman asks the million-dollar question- Is it possible that we can be at our best despite being under-qualified or trying something for the first time? The answer is yes- with the right, focused, and positive mindset.

Being new, curious, and somewhat naïve is an asset in today`s dynamic world. Sounds strange, right? However, there is a logical reason behind it. To be successful at anything new requires energy, innovation, creativity, and the ability to step outside your comfort zone.  It`s often not what you know, but how fast you can learn is that counts.

4. Entrepreneurs are Risk Takers

Entrepreneurs do take risks! However, this doesn’t necessarily mean putting yourself in a high-risk situation consistently. Entrepreneurship is generally considered a risky proposition and many risks are associated with your business. However, contrary to popular belief, entrepreneurs smartly plan their every step to reduce risk.

They follow a calculated learning and experimentation process, actively taking steps to mitigate risk early and continuously.

5. Entrepreneurs are motivated only by Money

Generating revenue is not the only motivation for small business owners. It is not even first on their list. Following their lifelong dream and achieving their passion is the main motivation for entrepreneurs.

But does that mean entrepreneurs start a business in which they can`t make huge profits? Never! However, there is more to it- Financial Stability.

It does not mean that you are buying Ferraris. Being financially stable simply means that you are living a comfortable life and able to make ends meet. Money is a motivator, but not as important to entrepreneurs as people assume. If you have an amazing startup idea that can provide ease to people`s lives, you can take help from a business coach for entrepreneurs for support and guidance.

Dreams and ideas are two fundamentals, but also you will have to believe that it`s possible to achieve them. More and more men and women are starting a business. Everyone can get the skillset and mind of an entrepreneur. But to be a successful entrepreneur passion, confidence and the willingness to never give up are the most essential.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses. To know more about our business-related courses, visit: www.badabusiness.com

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Technology

The Top 3 Benefits of the Bada Business Community For Young Entrepreneurs

The Top 3 Benefits of the Bada Business Community For Young Entrepreneurs
The Top 3 Benefits of the Bada Business Community For Young Entrepreneurs

Summary: Networking is an essential skill, and this is why every entrepreneur must join an online community.

When running a business, you need fresh ideas and inspiration to make it successful. And inspiration can come from anywhere. This is why many small business owners on various social media platforms can be found. From YouTube to Facebook, you can see so many people spending more time than ever sharing knowledge and expertise.

One of the best things that have developed through online platforms is trust. When people interact with each other to share their ideas, visions, and dreams, trust is built instantly. When the best corporate trainer like Dr Vivek Bindra shares his business expertise on his YouTube channel for no charge, users develop confidence.

Online communities offer a platform for young entrepreneurs who can go and learn new skills and interact with both customers and potential business partners. Every platform has a different set of rules for engagement, and users often follow them to increase their reach.

Bada Business Community App is one such platform conceived and designed for social entrepreneurs looking to grow their network and have meaningful experiences to drive their business growth. The platform is tailor-made to prepare today’s generation for entrepreneurship.

It has incredible features that will encourage you to learn, grow, and develop more relevant topics to discuss. Let’s talk about its features:

1. Networking is rewarding.

We know that online platforms can be rewarding in plenty of ways. Some can help you reach consumers; some can help you increase followers, and a few other apps can help you get likes. But joining the BB community app can be rewarding in unique ways. You earn points when you join the app and engage with other users by liking, posting, and commenting. Your profile will be promoted in the community based on the points you will earn. This will help you to increase your reach and widen your audience.

2. Get Experience

Many believe that only when we make mistakes do we learn. However, it is not essential. You can learn from others’ mistakes too. On our app, you will meet professionals from different backgrounds who would love to share their experiences, the challenges they faced, and how they came up with solutions.

You will be able to start smoothly and will be better equipped to keep going strong when the times are more challenging. Though you can find many tips online, it helps to hear from the professionals who have tested the waters by sailing independently.

3. Learn from the experts

Bada Business Community app is a platform where many successful entrepreneurs come together to share common ground. It allows you to learn a new set of business skills and others facing similar challenges. Here you can start a thread relevant to your industry and can engage with people.

This is a great place to find a mentor, as many highly successful billionaires conduct free masterclasses on various topics. For instance, if you want to start your dream venture with a minimum investment, you can learn from these experts how to handle clients, build your network, and do marketing of your products and services with zero to a minimum investment.

You may read about various strategies in a book, but there is a vast difference between theory and practical experience. Finding this type of first-hand knowledge in a textbook can be challenging. So why not download the app now to get a unique first-hand experience?

The Bada Business Community app by Dr Vivek Bindra can give a great opportunity to entrepreneurs to establish new network connections. In an interconnected world, our community app is a dynamic tool.

Download the app now:  https://tinyurl.com/nhav2kp6

Categories
Motivational

4 Things That Will Give Power To Your Morning Routine

4 Things That Will Give Power To Your Morning Routine
4 Things That Will Give Power To Your Morning Routine

Summary: Entrepreneurs have too much on their plate. And if you do not start your day well, it can lead to stress and unachieved goals.

Entrepreneurship can be challenging! Not just because you are trying to tick off your goals, but also because being an entrepreneur means playing different roles at different times. Many people start their day packed with meetings and work that has been scheduled for later.

Most entrepreneurs start their morning by picking up their phones right away after they wake up to snooze the alarm, check email, or check their social media platforms. Unfortunately, this does not give a positive start to the day.

Creating a productive morning routine is essential. Otherwise, it could be challenging to perform efficiently. Here are four things every entrepreneur should do to create a powerful morning routine:

1. Start Your Day Two Hours Before Your Regular Day Starts

No, we are not going to tell you to get up super early like at four in the morning, but wake up at least two hours before your actual day starts. Starting your day early gives you considerable time to prepare your mind, spirit, and body for the day. You will feel prepared before your hectic day is off to start. You can also listen to the best motivational speakers in India to learn how you can create a powerful morning routine.

2. Read Something Uplifting & Inspiring

Reading is an amazing habit. If you have this habit, take out time to read something uplifting and motivating in the morning. You can read for 30 minutes. But, if this duration seems long, you can start with just 10 or 15 minutes. You can read a book, a blog, an article, or listen to an audiobook that is inspiring. Just make sure that you make some time for reading in the morning. So fuel your mind with positive messages first thing in the morning. It will help you to build self-confidence and a positive mindset.

3. Practice Daily Gratitude

So much has been said about gratitude and its importance, but not many people follow it. knowing that something is good for you and practice it daily are two different things altogether. There have been so many scientific researches that have proven that practicing daily gratitude regularly and keeping a journal can help people to be more happy and successful. The best time to practice gratitude is in the morning. Make this habit a part of your routine as it is the best way to start the day.

4. Get Moving

When you work out in the morning, the mind releases endorphins that help you to stay positive and happy. Exercising regularly will not only help you to stay physically fit but also help you to remain mindful.

The best way to create a powerful morning routine is to find out what works best for you and then try to follow that plan every morning. These four practices are simple and easy to do. They will give you a positive start to your day.

Are you looking to find solutions for your burning problems? Get practical solutions easily with our step-by-step learning strategies, action plan, and frameworks that are designed to empower you with various business functions. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc.

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Motivational

Top 10 Quotes On Entrepreneurship To Keep You Motivated & Inspired

Top 10 Quotes On Entrepreneurship To Keep You Motivated & Inspired
Top 10 Quotes On Entrepreneurship To Keep You Motivated & Inspired

Entrepreneurship can take you to a world that is completely different and multi-dimensional. From taking care of business to prioritizing your own physical and mental well-being the journey can feel like a roller-coaster. The lack of a steady pay cheque, market fluctuations, and irregular working hours are some of the many variables an entrepreneur has to juggle continuously.

India`s startup ecosystem is booming with new projects and many startups have joined the elite unicorn club. It simply means that the trend will surely rise, and one can take a lot more experience and knowledge to draw on when in doubt.

Sometimes the burden of transforming your dreams into reality can take a toll and one can feel demotivated and uninspired after a few initial setbacks. You can consult with some of the best motivational speakers in India to feel inspired again.

Here is a list of 10 quotes to inspire you by some of the smartest and brightest minds, inventors, and leaders this world has ever seen:

1. It is fine to celebrate success, but it is more important to heed the lessons of failure. – Bill Gates (https://www.youtube.com/watch?v=SbOX3i-j-sw )

2. Logic will get you from A to B. Imagination will take you everywhere. – Albert Einstein

3. Success is walking from failure to failure with no loss of enthusiasm. – Winston Churchill

4. Take the stones people throw at you and use them to build a monument.- Ratan Tata ( https://www.youtube.com/watch?v=zDhF8OMwsTY )

5. If you don`t build your dreams, someone else will hire you to help them build theirs. – Dhirubhai Ambani

6. Don’t let the noise of others’ opinions drown out your own inner voice.- Steve Jobs (https://www.youtube.com/watch?v=szTlrjF9TdM )

7. Don’t take rest after your first victory because if you fail in second, more lips are waiting to say that your first victory was just luck.- A.P.J Abdul Kalam ( https://www.youtube.com/watch?v=1vbMVOA8U0o )

8. Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader. – Indra Nooyi

9. Uncommon thinkers reuse what common thinkers refuse.- JRD Tata

10. We are what our thoughts have made us; so take care about what you think. Words are secondary. Thoughts live; they travel far.- Swami Vivekananda

We hope these quotes have inspired you to take on the world, once again. To hone your business skills, you can take BCP Bada Business.

The idea of managing a business is easier said than done and we completely agree with you. This is why to help you move forward with your business goals, we at Bada Business offer an exclusive Business Coaching Program that comes with Foundation courses, specialized courses, and value-added courses.

You can boost your sales easily with the right guidance from a business expert.  Learn to generate high revenue earning products for sales, generate payment links for customers, managing account-related details. Solve your problems in just one click: https://www.badabusiness.com/psc

Categories
Business motivation

5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!

5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!
5 Real-Life Business Lessons You Can Learn From Billionaire Professors On BB Community App!

Summary: You can`t build great wealth without a strong foundation. Period.

No matter which university you attend and how qualified you are; it alone is not enough to strike success. You can go to the world`s best university and enroll in numerous professional courses, but nothing can beat the experience and knowledge that you gain from those who have been in the industry and riding the waves.

From Dhirubhai Ambani to Gautam Adani, Steve Jobs to Bill Gates many successful millionaires and billionaires have not attended formal schooling. But that does not mean that you should discontinue your education. Take quality education, but also learn from the experts. Enroll yourself in webinars where top industry leaders are sharing their knowledge, experience, and lessons that you might never learn anywhere else.

For such an experience, you can download Bada Business Community App where you can attend a free Masterclass with Billionaires.

One of the major goals behind this unique idea of Dr. Vivek Bindra is to prepare today`s generation for entrepreneurship. Hence, it is crucial for everyone who wants to start their own business to learn from instructors who have practical, real-world experience within a particular field.

Here are some of the major benefits of learning from professors with industry experience:

1. They Can Help You Understand Industries Better

The business world is vast and there are lots of aspects associated with a startup that needs to be understood to grow and scale. There could be dozens of subtopics, theories, and other relevant points that these billionaire professors can impart in their Masterclass with true practicality.

They can help you to ignore the least important and focus on the information that is the most practical and relevant pieces of the pie. They can also help you understand what it means to be an entrepreneur and many other real-world challenges of the business.

2. They Understand Key Skills for a Certain Industry

A successful billionaire from a specific industry knows the nitty-gritty of a business and one can learn specific skills needed for success. These professors have accumulated years of experience and can teach entrepreneurs, students, solopreneurs, and wantrepreneurs to start their businesses and then flourish in that role with their entrepreneurial skills.

Although many organizations provide training to their employees through the best corporate trainers, learning from the top industry experts means bringing a toolbox of skills to daily hustle when managing a startup business.

3. They Have Their Finger on the pulse of the industry

Professors with a specific industry can share the current or recent pulse on a particular industry. For instance, a specialist who is working in a stockbroking firm can share his or her experience with you about what it is like to work in that particular area. What are the factors one should consider while investing their money or what challenges you can expect if you want to make your career in that particular area?

This entire experience might also include how to make clients or what are the upcoming trends you might get to see in that particular field. This first-hand experience is priceless and one can only get this in our Free Masterclass of Billionaire Professors.

4. They can teach about potential challenges & solutions

Our top industry experts have been exposed to a variety of situations and challenges in their relative fields. This helps them to bring that experience and professional expertise to the table. They can communicate these experiences and how they dealt with them in the past, what did they learn, and how you can improvise on them.

For instance, if you want to start your dream venture with minimum investment, you can learn from these experts how to handle clients, build your network, and do marketing of your products and service with zero to a minimum investment. You may read about various strategies in a book, but there is a huge difference between a theory and practical experiences. It can be tough to find this type of firsthand knowledge in a textbook. So why not download the BB Community App now to get a unique first-hand experience?

5. They can help you with professional networking

There is a good chance that after learning from these billionaire professors you will be able to connect with professional connections to a particular field. Why? Because on BB Community App you can find thousands of business professionals who are sharing ideas and working towards a common goal—build their startup.

You can interact with professionals with years of experience or you can bond with young minds that are full of innovative ideas and out-of-the-box solutions. No matter what your goal is, you can fulfill them at BB Community App, which is not just an app for sharing pictures of your breakfast or linking with a common friend but to connecting with a world of SMEs and entrepreneurs.

Download the app now: https://tinyurl.com/nhav2kp6

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Motivational

Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass

Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass
Learn 5 Simple Ways To Have Better Mental Health In Our BB Masterclass

Entrepreneurship is stressful. It is difficult even during the best of times, but now as the world is dealing with Covid-19, Omicron, and a lot of other variants of the virus, it has become more stressful than ever. Also, entrepreneurs today are dealing with a lot of other things like an uncertain future, funds drying up, and worries about their own and loved ones` health.

The impact of the pandemic has been cruel and it has wreaked havoc upon many small business owners and entrepreneurs who are still struggling to get back on their feet with tighter margins, and fewer backup reserves. This is why mental awareness has become crucial more than ever.

There are many ways one can keep their mental health in check. One of the best ways is to take our Free Masterclass on Mental Wellness by Dr. Komalpreet Kaur- Mental Wellness Coach. All you have to do is download Bada Business Community App, where you can attend Masterclass on various topics related to business and its operations by top industry experts at zero cost.

If you are an entrepreneur, here are five ways in which you can have better mental health:

1. Always Remember Why You Have Started

Many times entrepreneurs start their dream business for a reason. It could be monetary, for personal fulfillment or to improve the world in some tangible way. It takes a lot to work upon your goals, and it can be easy to lose sight of that initial purpose due to daily hustle which can be stressful at times.

The best strategy to cope with it is to re-discover your purpose. A strong sense of purpose can help people recover emotionally from difficult and stressful life events. For a healthy mindset and long-term longevity, emotional resilience is extremely helpful. Taking time to reconnect with that sole reason and passion can help entrepreneurs to help improve their mental health during this crisis and the years to follow.

2. Listen to Your Body

A healthy mind resides in a healthy body. So, if you want to have a healthy mindset, you need to keep your body physically fit and sound. Our body is in constant communication with us, but unfortunately, it speaks only through symptoms. Just because you are feeling uncomfortable does not necessarily mean you have a disorder.

It could also simply mean that your body could be dehydrated, sleep-deprived, malnourished, or lack exercise. Sometimes, it could also be due to too much negativity around you. So learn to understand your body`s language and listen to it. Take proper rest and try to maintain a work-life balance.

3. Develop New Self-care Routine

Whether it is morning yoga, going to the gym, or doing meditation while basking in the sunlight, it is very essential to develop a self-care routine. Many people often start a routine, but due to lack of excitement, they leave it mid-way. If you too have done this in the past, it is more important than ever to assess the self-care toolbox and think creatively about replacing it.

4. Eat Right- Sleep Right

The human body is composed of protein, fat, minerals, and water. There is no particular diet that fits all because the composition of protein, fat, and minerals vary. So choose something healthy and best for your body. Stay away from chemically processed foods and eat organically grown food.

Apart from choosing the right food, it is also essential to take 6 to 9 hours of sleep. For optimal brain performance, one should target 8 hours of sleep, however, if your requirement is for 6 hours, you can stick to that routine. The underline message is that do not skip or compromise with your sleep schedule because of tight deadlines.

5. Set Firm Boundaries

Work-life balance has always been a challenge not only for employees but also for entrepreneurs. Many people often think that being your boss gives you the liberty to work at your flexible schedule. However, it is just a partial truth. Entrepreneurs have to deal with tight deadlines and client meetings. Setting healthy boundaries for work is crucial for everyone`s mental health. Whether it is a boundary about the work schedule or what emotional tasks an entrepreneur takes, setting those boundaries straight is the key to mental health in this era.

Prioritizing your mental health is paramount. More than meeting a deadline or a client meeting, taking time out for self-care is crucial. You can get more insights and details regarding mental health and awareness by attending our Masterclass this Saturday on our BB Community App.

Download the app now! : https://tinyurl.com/nhav2kp6

Categories
Motivational

5 Realistic New Year Resolutions Every Entrepreneur Should Make In 2022

5 Realistic New Year Resolutions Every Entrepreneur Should Make in 2022
5 Realistic New Year Resolutions Every Entrepreneur Should Make in 2022

With the onset of 2022, small business owners often go into the New Year with many plans and goals of building and scaling their business. Like all resolutions, these plans take a back seat when entrepreneurs are hit with the day-to-day challenges of life.

Setting up business resolutions gives small business owners a chance to evaluate where they are lacking and how they can improve in the coming year. And good thing is that there are some realistic resolutions that entrepreneurs can set and achieve.

Here are 5 New Year resolutions for entrepreneurs that will prove beneficial for their business in the long run:

1. Focus on Building an Online Presence

With Digital Marketing taking the wheel, the marketing trends have changed, completely. If you do not keep up with the changing trends and change your marketing strategy accordingly, you won`t be able to capture the attention of your customers.  The pandemic created a huge opportunity for businesses to continue their operations online. Many small businesses are using web presence for awareness, e-commerce acquisition, customer acquisition, and digital fulfillment.

Small startup businesses need to have fully implemented digital resources, a website, and ways to receive payments digitally. Learn the new social media strategy to build your online presence and analyze what works for your business and what does not.

2. Make Customer Service a PRIORITY!

Providing outstanding customer assistance is essential for every successful business. Most of the customers have come to expect 24×7 customer service in recent years. While you may be providing excellent customer service, it is essential to work on ways to improve. This will increase customer satisfaction and will bring in more business.

A customer is not looking for a new product, but an exceptional story related to your product that they can share with people. Always weave a story around your product that will make a connection with your customer. A unique product experience will help you generate loyal customers that will keep coming back for more.

Try to interact with your customers by responding to their queries on your page. Include personal notes and leave comments on their posts to create a personal relationship with your existing and potential customers.

3. Learn Something New

With constant technological development in the world, it is essential to keep yourself updated and upgraded with the market. And to be an ambitious entrepreneur, it is essential to think out-of-the-box. To keep your creative juices flowing, it is essential to expand the horizon of your learning abilities.

Being an entrepreneur can be difficult at times due to a lack of staff and professional expertise related to a particular field. New Year can be a perfect time to learn something new that will prove helpful in taking your business next level. Committing yourself to learning something will enhance your skills and bring a new dimension of interest to your professional as well as personal life. Go for an online business training course and learn something valuable!

4. Be More Empathetic

When you understand and share another person`s experiences, emotions, and feelings that make you empathetic. Yes, achieving your business goals within the set timeline is cool, but understanding other human problems can be soothing. It is one of the most beneficial traits an entrepreneur can possess. Talking empathetically with your investors, employees, customers, and shareholders will help your business succeed. You will have a better understanding of what is important to them. They will also appreciate that you care enough about them to make them a priority.

5. Take Time to Improve Your Health

Entrepreneurship is a demanding job! It drains a lot from the founders both, physically and mentally. This is why it is crucial to look after yourself to have the strength and energy to lead. The reason that most of us fail in fulfilling our goals is a lack of self-discipline and self-sabotage. We expect instant changes and transformation when progress is a slow process. So making a resolve to get fitter this year is a step in the right direction. However, expecting an overnight miracle will only lead to disappointment. So make resolutions that are practical, and achievable.

Being an entrepreneur can be hard in the absence of a personalized business and growth strategy. However, with Bada Business, you can get all your problems and confusion resolved with fund-raising, Digital Marketing, Time Management, Passive Income, Business Automation, and other online problems solving courses.

For more information related to our courses, click https://www.badabusiness.com/psc.

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Marketing

5 Marketing Mistakes Entrepreneurs Make That Can Damage Business

5 Marketing Mistakes Entrepreneurs Make that can Damage Business
5 Marketing Mistakes Entrepreneurs Make that can Damage Business

Entrepreneurship is not easy, especially when it comes to making a marketing strategy for your startup business. Entrepreneurs learn new things by analyzing the market trend and what works for their brand. Despite, all the analysis and statistics, they tend to make mistakes.

Many mistakes most of the time that looks massive, end up being temporary setbacks. However, some mistakes may prove fatal for a startup business plan. These mistakes arise only when entrepreneurs exhibit a fundamental misunderstanding of best marketing practices. So if you are an entrepreneur and looking to avoid marketing mistakes that you must avoid, here is a list:

1. IGNORING THE BRAND

Your brand serves as the foundation of your business identity. It acts as a connecting link between your small startup business and your customers. Hence, if you try to market your business without a brand, you might have to taste the dust.

When people see your logo, your tagline, or pick up on your brand`s tone, they will form an opinion about your brand. This is the connection that is necessary for a business to thrive. Without it, your business is just floating in free space without any recognition and association.

So never market your business without brand building. The more connections you build the more familiar your customers will become with your brand.

2. MARKETING TO EVERYONE

One of the biggest mistakes that entrepreneurs can make is not being aware of their target customers. For instance, not everyone loves Apple IPhones and there could be multiple reasons like budget, operating system, interface, or restrictions.

Hence, it is very important to choose your market niche carefully and not market your product to everybody. Many entrepreneurs think that “everybody” is the largest possible audience, and so it offers the largest possible return. But the truth is far from this notion. A generic brand message has the least recall value.

So to stand out, you have to be unique when it comes to marketing, just like your startup business idea. Create specifically crafted messages for one segment of your customers at a time.

3. PRESUMPTIONS ABOUT AN AUDIENCE

Making presumptions can be disastrous when it comes to potential customers. There are some marketers who very well understand that every customer is unique and hence, they should craft messages by keeping a specific audience in mind. Still, they don`t do it effectively!

Instead of relying on data and statistics, they rather make broad assumptions about their target audience. This can be detrimental for any business, especially for a startup business that is struggling to enter the market. Every entrepreneur needs to ask this question to themselves. If they are making their market decisions because of the way you think things work, or because of the way things work in practical work?

4. INVESTING LITTLE OR TOO MUCH

Successful investment in marketing is similar to putting salt in a dish- both demand a careful balance! Investing too much money at the beginning of the startup can be a waste of money because you might not know your target audience very well. You don`t know which platforms are more suitable for your business and what works best for your brand.

On the other hand, if you are investing too little, it will not yield desired results and you might not be able to acquire new customers.

5. FAILING TO EXPERIMENT

Innovate or Die- this phrase defines marketing in the best possible way. If you are not experimenting, you can`t improve. And marketing is not a point-and-shoot game. It is a game of setting and resetting expectations, getting closer, but never reaching set parameters.

Watch how NOKIA lost its grip on the market and failed as a mobile giant in this video:

Hence, the only way to craft a perfect marketing strategy for your startup business is to try new things and being bold with your strategies, and see which ones work and which ones fail.

The above marketing strategies should be avoided when trying to establish a brand presence for a startup business. These mistakes are not only damaging for new entrepreneurs, but they are also some of the most common. The good news is that if you catch these mistakes early, you can up your marketing game.

If you want to know how to craft marketing strategies for your business, you can take our business coaching program.

Categories
Business motivation

7 Quotes to Inspire and Motivate Budding Entrepreneurs and help Them Grow Their Businesses

Business Motivating Quotes

Every person aspiring to be a successful businessman or a successful entrepreneur has to remember one thing that you should keep yourself going, despite all odds. There are many definitions of success, but one thing remains constant that success comes only to those who try and fail in their efforts at first. One has to be hardworking, inspired and dedicated to the work one is into. An entrepreneur should focus on their business and has to look out for opportunities in the market to make his/her brand stand out from the rest.

However, there are times when most people think of giving up because they are tired of trying. But wisdom lies in giving yourself some break and revitalizing yourself with some positive energy.

Here are some inspirational quotes from successful people like Steve Jobs, Bill Gates, Mark Zuckerberg and others to inspire you:

  1. “Always deliver more than expected.” – Larry Page, co-founder Google
  2. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  3. “Every time you state what you want or believe, you’re the first to hear it. It’s a message to both you and others about what you think is possible. Don’t put a ceiling on yourself.” – Oprah Winfrey, media proprietor
  4. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs, Co-founder, CEO, Chairman Apple Inc
  5. “All humans are entrepreneurs not because they should start companies but because the will to create is encoded in human DNA.” – Reid Hoffman, co-founder LinkedIn
  6. “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” -Jeff Bezos, founder and CEO Amazon
  7. “My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had — every day I’m learning something new.” -Richard Branson, founder Virgin Group

We hope these inspiring quotes will surround you with some positive energy and inspire you to keep going and trying hard to make your business successful.

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Technology

Tech Startups To Get Major Boost As India and Singapore Ink Pact To Usher an Entrepreneurial Ecosystem

Tech Startups in India (Photo Credits: Pexels)

New Delhi, April 24: India and Singapore have inked a pact to boost the startup ecosystem and encourage start-ups to take advantage of the Singapore-India trade and technology corridor. Under the pact, the Singapore Indian Chamber of Commerce and Industry (SICCI) and Start-up Incubation and Innovation Centre (SIIC) of IIT-Kanpur have come together to provide a gateway of opportunities to tech-based start-ups. This would help these startups to usher a circular economy and an entrepreneurial ecosystem.

India is today the third largest start-up ecosystem in the world, with over 45,000 start-ups in various stages. In 2014, only four start-ups in India were in the Unicorn club. According to a report by PTI, the SICCI-SIIC conducted the first in a series of cross-border collaborations on Friday under a memorandum of understanding (MoU) signed on March 10, 2021.

Here’s how the pact between India and Singapore would help tech start-ups:

  1. The two institutions are collaborating to identify young, indigenous talent to provide them with an array of incubation services.
  2. A joint statement said that this one-of-its-kind association will provide start-ups in Singapore and India a competitive edge in the global market.
  3. With an array of services, both SICCI and SIIC will promote homegrown and international initiatives operating in the technology domain with mentorship and access to capital.
  4. To galvanise their efforts towards promoting indigenous innovation, SICCI-SIIC Launchpad Competition – SICCI-SIIC INNOVATION LAUNCHPAD – held a start-up pitch competition on a virtual platform.
  5. Nine pre-selected contestants – five from Singapore and four from India – pitched their ideas to the judges.

Prof Amitabha Bandyopadhyay, in-charge of Innovation and Incubation at IIT Kanpur, said that LaunchPad 2021 is the first of many upcoming endeavours that marks the beginning of an unseen era in the incubation ecosystem. “SIIC and SICCI have come together to develop a symbiotic relationship to benefit indigenous innovations in our respective countries,” he said.

“As we open our doors for their startups to explore the Indian market, and vice versa, we bring in a plethora of opportunities for all stakeholders. We are delighted to support tech-based businesses that are sustainable, ensure value-addition, and provide local employment opportunities,” he added.

Meanwhile, SICCI Chairman Dr T Chandroo said with SIIC, we plan to provide a well-deserved launchpad to our start-ups and those in India to create well-established global brands that thrive on excellence, innovation, and ingenuity. It was with this expectation that the Prime Minister of India launched the ‘Startup India’ initiative in January 2016.