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Powerful Personalities

International Women’s Day 2021: Take a Look at Top 3 Famous Women Entrepreneurs in India

Every year March 8 is celebrated as International Women’s Day (IWD). The day recognizes the social, economic, cultural, and political achievements of women. First observed in 1911, the IWD also raises awareness about women’s equality and lobby for accelerated gender parity.

The theme of IWD 2021 is Let’s all choose to challenge. “We can all choose to challenge and call out gender bias and inequality. We can all choose to seek out and celebrate women‘s achievements. Collectively, we can all help create an inclusive world. From challenge comes change, so let’s all choose to challenge,” according to the official IWD website. On IWD 2021, here are the top 4 businesswomen in India who inspire me and others around the world.

Savitri Jindal

Savitri Jindal is the chairperson of Jindal Group. Considered as one of India’s leading conglomerates, the company is a leading player in the steel, power cement, oil, and infrastructure industries. The 70-year-old took charge of the company after her husband and founder of the Jindal Group, Om Prakash Jindal died in a helicopter crash in 2005. Under her leadership, the company is touching new heights.

Falguni Nayar

Falguni Nayar, a former investment banker with Kotak Mahindra, founded Nykaa in 2012. With her hard work and dedication, Nykaa has become one of the leading online cosmetic and wellness company in India. The lifestyle retailer offers over 850 brands and has more than 30 physical stores. In 2017, Nayar got the title of “Most powerful business” by Business Today.

Kiran Mazumdar-Shaw

Kiran Mazumdar-Shaw, the billionaire chairperson and managing director of Biocon Limited, is a self-made businesswoman. She calls herself an accidental entrepreneur. Creating a biopharmaceutical company in 1978, her net worth is $4.6 billion (September 2020).

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Startup

Startup Ecosystem in India To Get Major Boost As IIT-Kanpur and IIM-Lucknow Sign MoU To Empower Future Innovators of the Country

New Delhi, February 1: In a bid to give an impetus to innovation in the startup ecosystem in the country, the IIT Kanpur Research and Technology Park and IIM Lucknow-Enterprise Incubation Centre (IIML-EIC) have signed a memorandum of understanding (MoU). The pact between the two world-class premier institutes would boost the entrepreneurial ecosystem and empower future innovators of the country. The two teams met over a zoom call for signing the MoU.

Abhay Karandikar, Director, IIT Kanpur and Chairman Board of Technopark, said that the association between the two top institutes will not only foster close linkages between academia and industry but will also open new avenues for resource sharing. The official further added that IIM Lucknow Incubator and Technopark are a part of academic powerhouses and bring unique values to the innovation ecosystem. We are delighted to partner with the IIM Lucknow Incubator to blend these strengths and leverage synergies. “We believe that this partnership has the real potential to make a deep and tangible impact on not only Uttar Pradesh but also the country at large,” he added.

Anadi Pande of IIM-Lucknow said that as an emerging economy, one needs to fill in the institutional voids that have long existed to create something on the lines of the Silicon Valley and incubation and innovation is the only way out. “At IIM-Lucknow, we are deep into artificial intelligence and have many technology start-ups incubated with us. This MoU will facilitate a collaborative exchange of ideas and knowledge between our start-ups and IIT-Kanpur and Technopark companies and our faculty,” he added.

India is witnessing an unprecedented boom in the innovation start-up ecosystem of the country. The association between IIT-Kanpur and IIM-Lucknow may serve as a benchmark for other IITs and IIMs to follow. In the current scenario the motto of “self-reliance” and ‘Make in India’ and start-up holds more prominence than ever before.

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Business motivation

5 Low-Cost Business Ideas for Young Entrepreneurs to Enhance their Skills

‘Success may come to the first movers, but success stays with the fast movers’. Starting your own business is a dream, but if you stay confused about which industry or sector you must choose, you might keep waiting for a long time.

Every business has its challenges, however, if you are determined and confident about your skills you can find amazing business ideas that are profitable in 2021.

For young entrepreneurs who are passionate about making their mark, here is a list of low-cost business ideas:

Repairing of Mobile Phones & Computers

If you are an undergraduate but have dreams of becoming an entrepreneur in India, this idea is perfect for you. If you are interested in computers, you can do simple hardware repairing certification course. It is one of the most profitable low-cost business ideas that do not require you to have any degree. You can set up a shop in your locality and start earning by repairing mobile phones & computers.

Create a YouTube Channel & do Brand Promotions

In this world of digitalization, the definition of entertainment has changed, completely. Today, young entrepreneurs are earning well by creating engaging content and promoting popular brands on their YouTube channel.

Starting a channel on YouTube is easy and hassle-free. It is a low-risk business idea, which is perfect for young entrepreneurs who are filled with unique concepts and exclusive ideas. All you need is a phone and a video editing app to create short videos that scream entertainment.

Become a Translator

Love learning new languages? Then becoming a translator is an excellent business idea for young and aspiring entrepreneurs in India. Various companies in the country are looking to expand their reach globally. They are willing to pay people who can speak foreign languages like Japanese, Chinese, German and Spanish.

So if you are interested in learning a foreign language, you can make good money from this by offering your translation services to individuals as well as companies.

Fitness Guru

Today, people are becoming health conscious more than ever. Thanks to our unhealthy lifestyle and hectic work schedules, more and more millennials are turning towards fitness trainers for good health.

If you are crazy about physical fitness, you too can become a fitness trainer. There are many certification courses available as well. You can set-up a gym and become a qualified fitness guru.

Online Tutor

With BYJU`s joining the Unicorn Club in 2020, online education has become a popular thing. If you have proficient knowledge about a certain subject, why not use it constructively? Due to the pandemic, many students are looking for a subject matter expert to help them in their studies. Becoming an online tutor is an excellent business idea that is profitable and involves no risk. Your subject knowledge can help you earn handsome money.

If 9 to 5 desk jobs do not excite you, fuel your entrepreneurial skills with our amazing business ideas. However, with proper guidance and expert knowledge, you can reach your goal quickly.

What does it take to become India`s no. 1 entrepreneur? Deep insights of great mentors who are ready to help you throughout your journey! And our Everything About Entrepreneurship course provides you exactly that. Why not connect with us for more information?

Take the first step towards your brighter future, by clicking here: https://www.badabusiness.com/?ref_code=ArticlesLeads

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Business motivation

5 Habits of Highly Successful Leaders and Entrepreneurs

Being a leader is not an easy task as they are the one who shape our nation, community and organisation. We need good leaders to help us guide and keep things moving. Our society is pretty quick to find a bad leader, but do we know what makes a good leader? Here are five habits that billionaires, high profile investors and startup founders have in common.

They Read

The one thing that successful people do more than anyone else is that they read. They consume books with an incredible appetite. If you don’t have a habit to read books, you can make it now. Try to staple it to your routine before going to bed or in the morning.

Set Big, Clear Goals

Every watched “The Wolf of Wall Street”? In the movie, Leonardo DiCaprio was a middle-class man with a big and clear goal. It may be basic, but you will always be lifted by the goals you set.

Work-Life Balance

Successful people realise the importance of work-life balance. They are willing to take breaks from their stressed schedule and aren’t afraid to go on vacations with family. They also prioritise healthy habits like sleep, balanced diet and exercise. This helps them to stay more stable, both emotionally and mentally.

Emotional intelligence

Emotional intelligence or EQ refers to the capacity to handle internal and external emotions. High EQ helps one to recognise their own emotions and keep them under control. It also helps to recognise the emotions of others and responds in a healthier manner. People with high EQ have better relationships with their team members.

Time Management

Successful leaders are good at time management. They divide their time according to the importance of the activity. Entrepreneurs like Elon Musk are obsessed with time management. He ensures to devote a balanced amount of time to both his businesses- SpaceX and Tesla.

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Business motivation

Top 21 Books That Every Entrepreneur Should Read In 2021

The year 2020 was a transformational year for everyone and 2021 is still a ‘blank slate’ that feels so boundless and exciting. Those who started business in 2020 or before that, now have some idea about how to sustain their business during the pandemic. But still, there are many things that an entrepreneur needs to learn. Bada Business Republic Day 2021 Offers: Know About Offers on IBC, LTM and Other Courses; Check List of Offers Valid From January 26–31.

No need to worry though. One of the best ways to gain knowledge is through reading. New books are published every minute containing insightful details about how businesspeople can grow their business and prepare for the future- here are few must-read books for young entrepreneurs. Feeling Unmotivated? Here Are 3 Bollywood Songs to Inspire Every Entrepreneur.

20 Books That Every Entrepreneur Should Read:

Solving the People Problem: Essential Skills You Need to Lead and Succeed in Today’s Workplace by Brett M. Cooper and Evans Kerrigan

How to Win Friends and Influence People by Dale Carnegie

Courage to Lose Sight of Shore: How to Partner with Private Equity to Grow Your Business with Confidence by Kelley W. Powell

The Psychology of Selling by Brian Tracy

Own Your Career, Own Your Life: Stop Drifting and Take Control of Your Future by Andy Storch

Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson

Move Fast. Break Shit. Burn Out: The Catalyst’s Guide to Working Well by Tracey Lovejoy and Shannon Lucas

Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

More Good Jobs: An Entrepreneur’s Action Plan to Create Change in Your Community by Martin Babinec

Rich Woman by Kim Kiyosaki

A CEO Only Does Three Things: Finding Your Focus in the C-Suite by Trey Taylor

Thinking, Fast and Slow by Daniel Kahneman

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

The Startup of You: Adapt to the Future, Invest in Yourself, and Transform Your Career by Reid Hoffman

Get Rooted!: Growing People and Companies Through Change by Stacy Henry

The 4-Hour Workweek by Timothy Ferriss

The $100 Startup by Chris Gillebeau

The E-Myth Revisited by Michael E. Gerber

The Extraordinary UnOrdinary You: Follow Your Own Path, Discover Your Own Journey by Simone Knego

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform by Michael Loban and Alex Yastrebenetsky

The Entrepreneur Mind by Kevin D. Johnson

Enjoy these gems, some of them are just newly released. We can guarantee you that these books will help you reach your personal or business life goals.

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Startup

NORKA Pravasi Startup Scheme: More Than 4,000 Expatriate Entrepreneurs and Startups Benefit in Last 5 Years; Here’s How Interested Pravasis Can Apply For The Scheme Online

Thiruvananthapuram, January 27: With an aim to help the expatriate entrepreneurs, the Non-Resident Keralites Affairs (NORKA) Pravasi Startup Scheme has proved to be a major hit for these startups. Reports inform that the NORKA has supported 4,179 expatriate entrepreneurs over the past five years. Moreover, the Left government in Kerala has sanctioned Rs 220.37 crore for such start-up projects by ”pravasis” who have returned to Kerala, an official release said.

In the last financial year i.e. in 2019-20, 1,043 people realised their entrepreneurial dreams using the Pravasi Startup Scheme and Rs 53.40 crore was sanctioned for this, the government said in a release. TheNon-Resident Keralites Affairs (NORKA) Pravasi Startup Scheme is a joint venture between NORKA and the Kerala Startup Mission to create self-employment opportunities for Pravasis who return from abroad and wish to embark on a new journey here as entrepreneurs.

The main aim of the NORKA scheme is to rehabilitate expatriates who can contribute to the economic development of the State according to their professional skills. Kerala Bank, Canara Bank and the Travancore Pravasi Development Co-operative Society are few of the 16 banks that provide loans to expatriates.

NORKA Pravasi Startup Scheme: All You Need to Know

  1. Loans up to Rs 30 lakh with a capital subsidy of 15 percent (subject to a maximum of Rs 3 lakh) are available for start-ups by those expats who have returned to Kerala after working abroad for at least two years and now settled in Kerala.
  2. The scheme also offers a 3 per cent interest rebate for the first four years for those who repay the interest on time.
  3. Kerala Bank, Canara Bank and the Travancore Pravasi Development Co-operative Society are few of the 16 banks that provide loans to expatriates.
  4. NORKA has expanded its field camps to reach out to more people, to make the loan procedures easier and to make loan processing in a single day.
  5. Seven camps were conducted during the 2019-20 financial year and about 500 pravasis have benefitted from this.

Here’s How You Can Apply and Check Details Online:

Interested Pravasis can check http://norkapsp.startupmission.in and norkapsp.startupmission.in for further details and apply for the scheme. People cab also call on 08047180470 for any information on the Kerala Startup Mission. NORKA toll-free numbers 18004253939 (from India) & 00918802012345 (Missed Call Service from abroad) and on http://norkaroots.org and norkaroots.org website.

The Norka Pravasi Startup Programme(NPSP) will facilitate the NRIs by means of various Technology business opportunities which the NRI community can adopt and contribute to the economic development of the state.

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Startup

Women Entrepreneurship To Get Major Boost As Telangana’s WE Hub and Gujarat’s I-Hub Join Hands To Support Startups in Raising Capital

Hyderabad, January 18: In a bid to give a major boost to women entrepreneurship, Telangana’s WE Hub and Gujarat’s i-Hub have collaborated to help female entrepreneurs. The pact aims to encourage and support startups in raising capital. WE Hub is a State-run platform for Women Entrepreneurs in Telangana while i-Hub is an incubation set up of the Gujarat Government. As part of the MoU, as many as 240 women entrepreneurs will be selected for the pre-incubation program and a total of 20 will be shortlisted for the co-incubation program.

Here’s how the women entrepreneurs would benefit from the Collaboration:

  1. The partnership will initiate pre-incubation program for 240 aspiring women entrepreneurs in the EdTech, MedTech and Fintech sectors in the states of Telangana and Gujarat.
  2. Post three months of pre-incubation program and after rigorous interventions a total of 20 entrepreneurs will be selected for the final virtual/physical co-incubation program.
  3. This co-incubation brings in the startups the opportunity to scale up to viable enterprises and receive solid scale-up rapid growth mentorship from the leaders at i-Hub and WE Hub.
  4. The startups will also have Government supported exposure visits across Telangana and Gujarat, the pact read.

On Saturday, an MoU was signed by Jayesh Ranjan, Telangana Principal Secretary, IT and Industries and Anju Sharma, Principal Secretary Higher and Technical Education, Gujarat.

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Startup

Planning to Start Your Own Business in 2021? Follow These 5 Rules For a Successful Start-Up

The Indian start-up ecosystem is blooming, with more and more individuals giving up their regular jobs and taking the path of entrepreneurship. As per the Economic Survey for 2019-2020, India now ranks in the number of new firms created annually. Quoting the data from the World Bank, the survey concluded that number of new firms in the formal sector has grown by a significant 12.2 per cent between 2014 and 2018, compared to a meagre growth of 3.8 per cent from 2006-2014.

From idea generation to implementation, starting a business takes a lot of efforts, dedication and perseverance. A start-up founder should be extremely careful while making entry level decisions as the initial success of the business depends upon them. Having a business of your own does look like a Herculean task, but with proper research and guidance, starting, surviving and being successful in the business is not impossible. Being a Solopreneur: 5 Business Tools to Grow your Business.

Here are Five Golden Rules Every Entrepreneur should follow to Make the Start-Up a Success: 

Undertake Market Research and Analysis

The first and foremost rule of any business is to properly research the market. This includes analysing the market demand, competition, price range, and channels of distribution among others. Understanding customers’ taste and preferences is also an essential pre-requisite of launching a product or service. Analysing the market trends and patterns help the entrepreneur to make informed decision and deal wisely with external environment challenges. 7 Powerful Marketing Ideas to Boost your Business in 2021.

Ensure Constant Funding

A start-up needs steady and committed sources of funding to establish itself in the market. Many start-ups shut down in the initial years owing to lack of finance. Before jumping into the market, the entrepreneur should ensure that the business has adequate source of funds and have an access to a regular stream of finance. Various private and public sector banks, venture capitalists, angle investors, government grants are among secured source of finance for start-ups.

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Devise Comprehensive Marketing Strategy

For a business to establish itself in the market, it needs to be visible to its potential customer. Marketing and advertising helps the start-ups to increase its reach. Entrepreneurs should carefully choose their marketing plan and advertisement campaigns. Ads should convey real vision of the business and create a positive image in the minds of the people. Efficient marketing policy also helps in generation the ‘want’ for the product among the potential customers, thereby increasing sales and profits.

Know Your Customers

It has been rightly said and preached for generations that ‘Customer is the King.’ Every entrepreneur need to believe and follow the same. Knowing the customers in extremely important as their attitude, preference and tastes effect the business’s offering. Start-ups should avoid indulging any activity that might upset the customers. Businesses should understand the overall society as well, the cultural and social environment also effects the functioning of the start-ups.

Comply With Legal Requirements

In order to undertake various operational and production activities without any hindrances, businesses should make sure that they comply all the legal requirements. There are various legislations that govern any business, to avoid any penalties or fine, entrepreneurs should make sure that all laws are abided by. These include laws related to incorporation, labour, product, customer safety among others.

Apart from these, entrepreneurs should also focus on sticking to the budget, garnering knowledge about the various aspects of business. Start-ups also need a strong and dedicated team of employees to achieve its goal. Starting a business is indeed a big and courageous step which requires perseverance and dedication. However, with proper knowledge and hard work establishing and succeeding in business world is not impossible.

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Startup

4 Simple Business Tips That Will Help You Stand Out From Your Rivals in the Competitive Market

For any business to flourish, it takes a great deal of understanding of the market, your product and its need in the market and your target audience. Communication certainly plays a very important part in growing any business, be it online of offline. Few things that will help you stand out from the rest is, know what your customer wants and try and satisfy their demands, timely communication with them and not compromising on follow-ups. You have to understand that for every success you have in growing your market share, other businesses will inevitably lose ground, and you will surely have rivals in the market.

The key factor is that you should establish your business in such a manner that you are not affected by any new entrant in the market. Here are four easy business tips to gain a competitive advantage over your rivals. You can use these tips to insulate yourself from the threat of new businesses in the market.

Provide Solution, Don’t Just Sell Products

Unless you are a known brand, people don’t really search for you as a ‘brand name’. People are just looking out for things that can help them solve a problem or find a particular type of product. If you want to make a difference, you should convince the customers by explaining them in simple terms of how or why your product can help them in solving their problem.

Take Friendly Customer-Facing Staff On Board

This is an important point that every entrepreneur should keep in mind. People tend to buy a product also because the sales person who’s attending to them is just up to the mark, with impeccable skills and behaviour.  Friendly, outgoing and cheerful customer-facing staff will always attract more sales and more people, thus helping you grow your business.

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Own Your Niche

Understand your expertise and go ahead with it. Speciality will really bring you genuine customers. People usually attribute ‘specialists’ with higher quality products that the others who act like ‘Jack of All Trades’ but are a master of none. Your speciality should be kept exclusive and you should try perfecting a single product or service. It should certainly be something that you excel in and have a thorough knowledge about it.

Be Humble And Down To Earth

Always be open to leaning news things and don’t ever get too satisfied with your business. There is always scope for improvisation! Even if your business does wonders and flourishes in no time, don’t get carried away by the success. Always keep in mind that popularity is a double-edged sword! Remember the lessons you’ve leant and heard about the downfall of countless hitherto thriving brands. Market leaders tend to get lazy and complacent when they realise their business is going good.

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Startup

Google India Partners with Sheroes to Support 500 Rural Women Entrepreneurs in India; All You Need to Know About the Programme

New Delhi, December 22: In a bid to support rural women entrepreneurs in India, Google India on Monday said it has partnered with Sheroes to support 500 women entrepreneurs by connecting them with experts and enabling access to resources, guidance and mentorship. In 2019, Google had started a small pilot for an accelerator programme for 10 women entrepreneurs in rural India across its Internet Saathi network. The programme by the tech giant is centered on solving for basic business issues like customer acquisition, selling and marketing, digital presence, management and self-confidence.

Google has now joined hands with Sheroes to scale this to 500 rural women entrepreneurs. Under the initiative, the tech giant would connect them with experts, urban women entrepreneurs in the same or adjacent industries and enabling access to the right resources, guidance and mentorship over a six-month period. Kerala-Based Startup Inks Pact With UN Women’s Empowerment Principles to Train, Promote and Empower Women.

In a statement, Google India said within three months, there was a rise in confidence among the participants and the women went back and applied the learning to their businesses. It stated that 80 percent of them started working on their digital presence and one of the participants had a working website within months. In a separate statement, Google said it has launched new insight tools for the travel industry.

In 2015, the Internet Saathi programme was initiated in collaboration with Tata Trusts to bring basic digital literacy skills to women in Indian villages and have them become informal teachers for other women in their communities. Since then, the programme has touched over 30 million women across the country.