communicate with customers

Learn to Make Happy Customer With These Easy Customer Engagement Tips

The customer is king! No business can be successful without the help of customers. Therefore, engaging your customer is a significant part of growing your business. Customer engagement doesn’t define as just selling the product or providing services. It means improving the customer experience through interaction and efforts.

Now the question is how you can achieve this customer engagement? You can create customer engagement by the various channels, from social media platforms for your company. The main idea is to maintain and extend to grow your relationship with your customer.

The benefit of building a customer engagement marketing strategy is essential to build a strong relationship as an engaged customer is a loyal customer.

Let discuss a few customer engagement tips when developing your customer engagement strategy.

Keep the Customer Lifecycle Moving

This life cycle is the relationship of the customer with any brand or company. As a marketing manager, the main aim should be to make this lifecycle as flourishing as possible. It can be done only by the process of maintaining a customer journey because it is beneficial to your brand and customer equal.

You can do this by procuring the customers, keeping up their interest in the brand elongating the relationship beyond a single purchase.

Smart Use of Available Data

Available information about customers can help you in many ways. There is a surplus of information for marketers, which they tend to ignore that while crafting customer communication or some campaign. At this time, when digital channels’ growth is rapid, this information can help you plan things around the data available to the customer.

Don’t Ignore What is in Front of You

Sometimes in terms of expanding ourselves, we tend to ignore things that are right in front of us. With the help of the latest tools and social media analytics, you can understand the insight of your audience’s thought process towards your brands. For knowing more, you can always run a loyalty program, social media interaction, and poll or surveys that can be beneficial for obtaining the insights you need.

Creating your Brand Voice

Brand voice represents your business’s image. Your brand needs to preserve and keep up this image in every post you share or blog you write. This image is will brand representation in front of your client.

It is one of the significant factors because this brand voice represents your values. Brand voice is something that assists you in creating trust and connection between you and the customer.

Make Social Media as Your Connecting Tool

Social media channels like Instagram and Facebook are the perfect platform to have customer engagement for your brand. It is a platform where you don’t connect with your existing customers but attract new customers.

If you haven’t made your business account on these platforms, then you are missing opportunities. Starting, something for engaging customers to create a chain-like tag a friend or repost the post which has your product in it. That will start a chain that leads to having more trust and loyalty.

There are several ways that are used by many brand owners to boost customer engagement which can be great benefits for you. Creating customer engagement strategies will not only establish brand loyalty but also help you to drive sales organically.

Learn the Best Ways to Communicate with Stakeholders in your Business

Communicate & Connect: One-Stop Solution to Build Brand Perception

When the entire business community is going through a tough time, communication is the only saviour for your stakeholders. Communication will motivate all your patrons in the business to keep going and stay connected with you.

1. Communicate with Employees

The biggest and most important stakeholder in an organization is the Employee. Communication with employees is a must, not only during hard times but on a regular basis as well.
Welfare of the employees and how to survive through the crisis together should be your first priority.
Set up a COVID-19 or a crisis cross-functional team that can look at employee distress.
Look at HR plans for emergency employee support and action remote working policies if need be
Leaders should communicate personally to their teams on goal setting
Send Voice notes on key decisions and actions taken
Invite teammates to meetings that demonstrate the impact of their work
Create an Internal Communications team- Put a process in place for reaching employees through e-mails, Social media posts, leader connect or internal chat groups
Demystify the fear and outline the steps the organization is taking on behalf of its employees to protect them

2. Communicate with Customers

Customers need to be communicated in a different way that employees. They need to be provided with relief rather than constant business information
Send out a note from the Founder/CEO of the company to all the customers assuring them that all measures are being taken to continue to serve them
Communicate with them through e-mailers, get their feedback and try and apply as much of it. Also let them know that their feedback has been implemented
Engage with the customer on social media through relevant content. Today a brand is a community, devise content that requires their involvement, could be in the form of a quiz or a Q&A session
You can also create a small one minute video for them, talking about the measures taken by your business to comfort them during tough times
Blogging and micro blogging is a new-age tool that can help in brand recall for the customer. Put content on your blogs that can go viral and is evergreen, hence it will help in making a chain of communication with not only your present customer but with potential ones as well
Make sure similar communication is given to all customers, treat everyone as equal

3. Communicate with Banks

Though during tough economic situations, banks themselves take a lot of measures such as extending loan & interest payment durations & reducing interest rates to help businesses out
As a business your communication to the bank should be transparent and timely
If there is a crisis, sit and understand with the bank officials what is the best bail out option that they can offer

4. Communicate with Partners

Partners are the lifeline of the business. You need them at every stage of growth
During hard times communicate with partners on a regular basis
Conduct a video conferencing with the Founder/CEO or a meeting in person, so that they are convinced that you are on their side
Build relationships outside work meetings; this will help in creating a rapport between the partners and you
Prepare Smart Presentations which means don’t make your presentations a sales pitch, use story-telling to connect with partners and consumers

5. Communicate with other Stakeholders

Apart from the ones mentioned above in the article, the other stakeholders can be your legal advisors, brand partners and investors in the business
Educate your stakeholders on a regular basis- Let them know about the developments at the workplace and how their role is important
Create transparency- Don’t assume all communication channels are perfect across the organization. Make all product updates and roadmaps available to them to avoid any friction
Learn to write a press release and communicate with the media. They can be an important stakeholder in building your brand

Communication is vital to build your business and regular communication can help it build manifold. Bada Business through its SPICE Problem Solving Course is trying to solve this burning problem of ‘How to communicate with all members and partners involved in the business;’ not only during crisis but also on a daily basis. Your communication creates the perception of your brand and that perception should be about- Trust, Transparency, Quality and Care.

Through the course you will also learn important skills such as:

How to make sales proposals?

How to make sales pitches?

How to use LinkedIn.com?

For more details and content related queries you can subscribe to our SPICE course available on the Bada Business website and the App.