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Marketing

Resourceful Techniques For Improving Sales In FMCG Sector

One of the extremely competitive industries is FMCG. This industry is always on the edge of change with rapid growth in terms of customer choices and preferences. Sales are one substantial factor for any business which every brand owner wants to achieve. FMCG business sales act similar to a balancer in which both the side required to be balanced equally.

In FMCG, quality and price are the main objectives to fulfil the sales targets. It doesn’t matter whether you sell any products the basic factors remain the same. In past years, many new ways came up to increase the sales have taken place like high use of e-commerce websites and subscription boxes have developed, and catered to niche markets. Thanks to the internet and technology developments have acted upon the industry to run the business.

So, if you want to dominate this competitive sector, then follow the following sales increasing tips and grow your business.

Try To Learn Your Customer’s Requirements

With a change in time, your customer changes with its purchasing habit also change. Its observed customer habit and buying attitude are changing rapidly, and to interpret this attitude of customer behaviour towards the products of your brand, one needs to build its own strategy.

It will aid you, in the long run, to know about customer attitudes and capturing the market. Therefore, you’re first towards facing the competition, and standing up front in the market is to know who is your real customer and then know their buying nature.

Set Dealer Margins

Being new in the industry and aim to build your brand, then you should set the margins for dealers who are going to buy your product. These people will buy the product with cash or credit to and make it reach your target audience. Make sure your pricing strategy should be made by focusing on all the factors like the discounts they will offer to customers.

To attract the dealer towards your product, you need to offer them a quantity discount which attracts them to order products in huge quantities. Think about the commission percentage also and limit at what level they can earn this commission. Hence, once you know your customer then focus on the dealers who will help you to reach your customer.

Maintain Your Operation Effectively

An operation in the company is needed to be focused very efficiently in any company. For this one, needs to acquire proper tools to manage all operational activity. FMCG industry is observing changes in every aspect like tastes and choices, so one should know the precise type of customer software to make your business grow.

Look and work towards maintaining all operations in your company, from managing deals to understanding the customer with quality and quantity of the product. Once you streamline your operational factor, it will easy to manage and reach the target sales.

After Sales Services

For any business, the most significant factor is to build the reliability, approachability, and convenience of after-sale service warranty claims and possible refunds. You should never ignore your customer once they have bought your product. If you do so then, not only you lose one loyal customer and lose trust in the market.

The brand which is easily accessible and available for all kinds of queries always creates a strong relationship between them. As it said, one happy customer brings more customers, similarly, one unhappy customer can make you lose potential customers.

The FMCG industry is a high potential growth industry. You can find a lot of hidden growth strategies for existing and new brands. The main point is not how many years you have given in the industry, but also how smart you make your business strategies. Utilize the given tips to increase the sales of your brand.

 

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Startup

Opening a Restaurant Amid COVID-19 Pandemic? Here Are 4 Tips Which Eatery Businesses Can Follow to See Success

Mumbai, October 27: The coronavirus pandemic affected everyone, from businesses being shut to people being fired. Now with the economy opening up, and several curbs being lifted, restaurants along with other eateries have started their operations, but at a slow pace.

With the coronavirus rapidly spreading across the world and cases still on the rise, restaurants may need to hold on a little more before resuming operations like before.

Here are a few tips which restaurants can follow to see success in their business: 

Maintain Hygiene: The first and foremost thing is to maintain hygiene. Customers always like to take their meals or have a good dinner at a place which is clean and gives attention to hygiene. This has become extremely important amid the coronavirus pandemic, where people are extremely sceptical of trusting anyone who scores low on this point.

Customer is king: Like any business, restaurants also thrive on customers. It is therefore very important to keep them at the centre of your planning and strategy. Be polite, hospitable and make them feel special. Invest your time and effort on your guests. Give them special offers on their birthdays, anniversary and other days.

Be online: If your business is not yet online, it is time, you should rethink and make a strategy on how to go online. With the increase in online food delivery apps and the rise among people ordering food from their home, you will lose out on a major chunk of the customers if your presence is not on the online platforms.

Be Active on digital: As a restaurant, it is very important to be active on the digital platform. You need to always keep updating your customer base about exciting offers and lure them with attractive food pictures.

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Business motivation

Goldmine For New Entrepreneurs: Business Tips From Successful Entrepreneurs Around The World

Building your own business brings along a sense of financial freedom and achievement which can be expressed in words. However, the journey to this sense of achievement and financial freedom is anything but easy. Any entrepreneur worth their salt would vouch for how much it takes to build a  business from scratch.

Some very useful business tips from some very successful entrepreneurs around the world will help you understand the essence of entrepreneurship to help you understand the concept in its entirety. 

Put Yourself In The Shoes Of The Customer And Try To Fill The Gap

Time and again it has been said by many that in order to come up with a world-class business idea is to look into the gaps between the market and the consumer. First and foremost, try and put yourself in the position of your target consumer and think about what’s the need of the hour and how can you help fulfill that need. Observe your surroundings and the environment and try to find your niche with the help of which you can serve society!

Observe And Learn

When a brilliant idea strikes your mind, you get on the top of the game to start executing the idea as soon as possible. However, that may not be the wisest of the decisions. In case the business idea belongs to a field or domain that you are fairly new to, it is advised to get some hands-on experience first to understand how things work at the grass-root level. Even for a rocket to reach for the stars, it has to find its ground first.

Lend That Feedback An Ear

No matter how confident you are of your idea and planning, hearing what your near and dear ones have to say could really be beneficial. They will give their feedback from the perspective of your future prospects. How could that not be beneficial? With all the valuable feedback you can make appropriate changes to give your business a chance to shine even brighter.

Nail That Execution

Businesses often try to hire people with super high creativity level but tend to forget to hire those who actually have the ability to turn that plan into a reality by seamless execution. Execution is that very stage where most of the businesses feel overwhelmed due to how underprepared they have been throughout the planning phase. Don’t let your business entrap in this situation and try a striking balance between planning and execution.

Market Your Product Only When You Are Absolutely Prepared

New businesses often tend to make a mistake by spending a huge chunk of money on the marketing campaigns without being absolutely sure of the product/service or the ways they are going to measure the performance of the campaigns. That’s a big No-No! Go for these extensive marketing campaigns only when you are prepared with your marketing goals and the KPIs to measure the success of your campaigns. 

Establishing a business while emerging as a capable leader is already a task daunting enough that you can use all the advice that people have to give to you. If you are selective with your approach, go for seeking advice from the people who have already aced the game, the experts. You have nothing to lose but a lot to gain from the wisdom the experts have.

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Business motivation

Tips To Save Your Small Business From Shutting Down

With big dreams in their eyes, many amongst us have been aspiring to become a great entrepreneur to make a difference in the society or even just to pursue their passion. Many of those are ready with their perfect idea but do not have someone to guide or advise them on all stages and crucial. This article is our genuine effort towards helping those dreamers with some super effective business tips to put their best foot forward while laying the foundation of their ambitious business plan.

Soak All That You Can

Regardless of whatever initiative we are in the middle of taking, we always lend our ear to those who give any piece of advice to give to us. Be a sponge and absorb everything that your family, friends, professionals, even experts have to say about the whole process. All this is part and parcel of the process of writing a coherent business plan. While writing this business plan, research, ask, and observe all you can.

The Simpler, The Better

We all have seen our parents and teachers telling us the same thing, again and again, that focus on one thing at a time and deal with one problem a day. This funda may seem very simple but has the ability to solve the worst of the problems. When you start your journey as an entrepreneur, try and work on your niche. The moment you see things going over the board, take a halt and figure out what are you going wrong with and how have you complicated the products/service, or management for that matter. Just remember that god lies in simplicity.

Hope For The Best And Expect The Worst

It is no secret that 90 percent of the businesses are forced to shut down in the first five years of their existence for many reasons. No entrepreneur would want their business to be trapped in such a situation and to be left with nothing to survive or get back on their feet for that matter.

Always be ready with a plan b in case your business for some unfortunate reasons doesn’t work out. It’s better to have a back up rather than falling flat on your face.

Budgeting Is Key

Budget is something that every entrepreneur who is about to start a new business struggles with. Once you are done figuring out what your next business is going to be all about, it is important for you to plan the budget. Plan how much resources are going to cost you, what would the rent be looking like, how are you going to manage the production,  and also try to plan some unexpected expenses. Once you are done calculating the lump sum amount, multiply it by 4. Yes, it actually ends being more than what you had already planned. So, be more prepared than facing hiccups once you are in the game.

There is no particular protocol to follow or tricks to exercise as such to make your business a sure shot success, however, the tips that we have shared with you will certainly open up your mind and will let you think of things with a whole new perspective.

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Business motivation

Tips To Ensure Survival And Growth Of Your Business

Starting a business is not everybody’s cup of tea and it’s even difficult to keep it running smoothly considering how flawed the startup ecosystem is at the moment. Looking at the recent surveys it is observed that a huge chunk of the population is going to start its own business venture by the end of 2020, but how many do you think will make it?

Read these super useful business tips which when combined with your hard work and dedication will not only help you survive but thrive beyond imagination.

Plan It Out

Once on paper, always in mind. This might sound vague to you but we’ll walk you through the significance of these 6 words. There might be a billion ideas going in your mind around how you are doing to manage your business, rather than helping you out this chaos will make you forget doing even the most basic tasks. Getting organized is the need of the hour and writing your daily tasks would be the best way to stay in sync and to be on the top of your game.

Keep An Eye On The Math Of It

How important do you think it is to keep track of the finances in your business? Turns out very! You need to figure out where to stand in terms of financial growth. Make a detailed plan of where you are and where you want to be with your financial projections but this could not be done until and unless you regularly keep a track of all the financial activities such as cash flow. Consider it a very essential move and form your future strategies accordingly.

Put On The Thinking Hat And Get Creative

Why should you try to blend in when you are born to stand out? No matter how amazing a product or a service you plan to offer if it fails to catch the attention of your target customer, your business will bear the consequences. Nobody wants that to happen and that is why we are suggesting you let those creative juices flow and think of the amazing ways in which you can market yourself to the customer.

Consistency And Persistence Matter

How consistently you try to put your hard work into growing your business and community every day tells a lot about how badly you want your business to be successful. To make a business successful, the kind of passion and dedication required to showcase isn’t something that is witnessed on a day to day basis. The ones who managed to showcase, emerge as true leaders. So, ensure your best work with praiseworthy consistency and be ready to work day-in and day out to ensure your strong market presence.

Don’t Lose Focus

If you listen intently to your long term goal, you will hear it saying, “focus on me”. Yes, don’t ever let your focus deviate from your long term objective by the routine difficulties that you are meant to experience in the process of making it all work. Never forget why you started this business in the first place. The business won’t immediately start experiencing sales or growth, it will take its own sweet time but until then don’t lose focus and keep working your hardest.

There are already enough businesses that are falling prey to the inefficient startup ecosystem across the nation and we know you don’t want to join the bandwagon. If you pay attention to what has been said in this article, it will only be a matter of time before you find yourself riding high on success.

 

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Business motivation

Rule The Market: 4 Efficient Yet Simple Tips To Eliminate Competition

Any entrepreneur worth his salt knows that launching a business is a tough job and running it smoothly over a course of years is even crazier.  When you start a business, you work tirelessly to grow it in order to earn a greater market share. But you are not alone, there are tons of competitors out there waiting for you to make one wrong move. 

Yes, it just takes one wrong move for your competitor to knock you out and ruin your business. If you do not want to let that happen, read this article until the end to get your hand on some very easy but crucial tips to strengthen your position in the market.

Work on Building Relations, Sales Can Wait

Yes, we all understand that business is started with the ultimate goal to be financially viable and make good money, but that shouldn’t happen at the cost of running your image in the eyes of your consumers. Don’t just try and make sales, that will make you come off as greedy and self-centered. Work on building cordial relations with your customers and try to build a community first. Let them know what is the purpose of your business and ask them what are their preferences and feedback on your service/product. Sooner or later, this hard work will pay off in the form of skyrocketing sales.

Try To Sell A Solution, Not A Problem

Nobody wants to hear how amazing your product or service is no matter how many adjectives you decorate your product with. The customer out there wants his problem to be solved. Instead of listing the benefits of your product, tell them exactly how your product or service could possibly put an end to that problem by proving a kickass solution and help them achieve their goals.

Choose Your Employees Carefully

Your employees are the face of your brand. Considering this factor, you need to ensure that each and every employee of yours shares your ideology of being customer friendly. If we pay attention to what surveys have always been saying, it is highly likely for a customer to buy a product from a sales attendant who is nice to them. So, we would recommend you to hire employees who have a pleasing personality, are cheerful, and are genuine.

Identify And Nourish Your Unique Selling Points

Know what you’re best at. Work on planning, developing, and strengthening that one product of yours that has made your business what it is today. Always focus on that one product that will never let you lose your position in the market for years and years to come just for the fact that you have been great at it consistently. Be known for that one solid product/service that the whole world vouches for your credibility.

All in all, please understand that keeping your business alive and kicking does take hard work and effort but the protocol doesn’t always have to be complicated. The tips that we have mentioned above, and believe us there are many more such tips, will surely help you make a name for yourself.

Categories
Startup

Top 5 Survival Tips for Manufacturers in 2020

With the help of an e-commerce site route to becoming a small business, a manufacturer has begun to turn accessible and has seen tremendous growth. With changing time, manufacturing business owners have had to experience a fair share of challenges and opportunities in the past few years.

Due to COVID-19, the small business and manufacturing industry have been affected hard. So, business owners are stepping back and strategizing the whole plan to work out their business. Therefore, business owners need to have survival tips aimed to help you face the challenges.

Use Your Supply Chain Smartly

The supply chain is one most crucial factor for manufacturing business. You need to align your chain with business because, due to operating pressure, juggling multiple suppliers, and many other factors can make you lose the track.

Once you structure your supply chain, it will easy to achieve the strategic goal, operating efficiency, reduction of operational cost, and customer satisfaction with loyalty. You can leverage technology to gain an advantage.

Keep Working on Your Product

Keep innovating your product is a sign of a good manufacturer. When you use the little creativity and out-of-the-box thinking, it will help you and your company have a long way to go. The success depends on the mindset you invest in new technology and how good you evolve your product.

Quality Matters

Quality always matters above the quantity. Therefore, you need to work on quality improvement, their first time through rare to reduce scrap and rework. When you get made right at the first go, then you will increase your productivity and reduce your rework cost significantly. We suggest you do a detailed action plan to improve the quality of the components you produce.

Give Importance to Workforce

With everything giving significant importance of the workforce is a priority because a lack of skilled workers will impact your ability to meet your demand customer needs. So, make sure you have skilled labors who understand your product understanding in terms of making and quality with zeal to learn something new for improvement of the product.

Therefore, start making time for regular assessment, invest in the training and skills enhancement. Most importantly, have a positive culture in your company.

Have Customer Engagement

An effective marketing strategy is a high priority for any business, especially for the manufacturer. Whenever customer research and evaluate manufacturers, they notice several different factories like your website, market presence, brand strength, and social media. To enhance customer engagement, learn and use more about SEO to improve your website visibility and let customers interact with you on social media platforms.

There are many more tips which you need to consider, but you don’t have to take it all in one go. As we said before, take baby steps towards the success of your business.  The relation built with your customer. Employees and suppliers are significant, and always need to balance it for better results. Because combination all only makes the company successful. Therefore, note down give the top 5 tips which are beneficial for you and the growth of your company. Don’t forget to use the right technology for more growth.

 

 

 

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Business motivation

Crucial Tips To Launch A Successful Business

It is said that it is better to be safe than sorry later and we strongly agree. Starting a business is one hell of a task that has the potential to make even the best of the lot anxious and nervous enough to make mistakes. This article is intended to be a manifestation of our efforts to help the entrepreneurs with some business tips that could help them take the required decisions with utmost confidence and sincerity.

Your ambitious dream project will need the best of everything that you have got, be it a perfect idea, your work ethics, the skillset, confidence, or perseverance. Once you figure out the balance between all these factors and support them with some important business tips, no one can stop you from becoming successful.

Be A Sponge that Soaks In All The Knowledge

From the moment you think of an idea of starting your own business, consciously or unconsciously, you tend to observe every little thing that revolves around that idea. This is a  habit that needs to be developed as it helps you conduct productive research around your niche. Now that you know this is an important and basic step to follow, make a conscious effort to talk to the market experts, your mentors, your friends, and your family. Hear what they have to say and pay attention to everything that could make your business launch successfully and stay afloat in the future.

Solve A Burning Problem

What business idea according to you has a brighter future; the one that you have always wanted to do or the one that actually solves a busting problem of society? Although it is important to step into something that has your interest and it’s the most important that the product you develop actually solves a problem. Don’t try to become an ordinary salesman, but aim to become a problem solver. This will have you spend a good amount of valuable time into thinking about what should be your niche. What is that one business idea through which you can serve society as well as fulfill your dream?

Too Many Experts Spoil The Broth

We are all aware of this saying which means when too many people try and work on the same task, things tend to go haywire. Similarly, when as a new and inexperienced business owner, you introduce many features and products at once, it generally confuses the public and complicates your business management. To avoid the whole fiasco that could shatter your dreams, we would highly recommend you to write down all the services/products that you want to offer and narrow down one of the many that will help you get identified in the market by strengthening your presence.

Make That Money Work In Your Favour

It’s good to count your blessings but even more important to count those coins when it comes to preparing a budget for your business. When you are done researching the business that you want to set foot in, you should now look at all possible expenditures that will come your way. Calculate all the expenses and increase the amount four-folds. Yes, Four folds because there is much that you will miss out on and it’s always a better option to be over-prepared than to run short on funds once you are on the battlefield.

No matter how amazing a pan to roll out, it’s highly unlikely that events will unfold the same way you had planned. All you can do is to stay wary of all things important for successfully setting and operating a business. We hope that the tips we have shared with you will help you widen your horizon and will push you to see things from a different perspective.

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Business motivation Strategy

5 Incredible Tips For Entrepreneurs For Success

As you gear up to restart your business in Unlock, every new business owner is nervous and excited at the same time. Entrepreneurship is not an easy cakewalk. It requires a lot of patience, motivation, hard work, and focus. Every entrepreneur treats his idea as a child, which he develops with a full heart.

But we always wonder what qualities or mindset, one needs for being a good entrepreneur. Starting a new business is going to take everything you have got to make it successful. You have a great idea, a strong work ethic, and determinations are two things you will require it most. So, we are here for all the new and old entrepreneurs who want to kick start their business or startup in this unlock with great tips that can help excel your business.

Learn Something New Everyday

Learning will always help you to keep your mind fresh, and knowledge will sharpen your skills. So, start to dedicating your time to learning new things. Running a business is a Tuff process with everyday new additions, which means you need to be updated and well-skilled to face new challenges.

Learning will help you to create new ideas and come up with new innovative answers to your challenges.

Passion The Success Key

Passion is one thing that keeps you going, as it motivates you to face the obstacles. The thing you do without being passionate it bores you up soon, and in the end, you lose interest in it. Without passion, entrepreneurship will turn your business into another job, which you do only to cover your bills.

So being a successful entrepreneur, you need to fire the passion inside you and work hard on your idea and their business. As an entrepreneur, you need to sacrifice, and if you love for your work will give you the enthusiasm and the motivation for success. That’s why its said passion is the success key.

Strengthen Self-Confidence

It is an old saying that you must believe in yourself! Self-doubt is the biggest challenge in any entrepreneur’s life and which they try to overcome. As a human, to self-criticize, and this makes us doubting our idea.

Self- doubt limits the entrepreneur mindset that keeps them to showcase full potential. Developing self-confidence will help you create and work hard more freely, but it will inspire people to work harder and believe in themselves.

Start Challenging Yourself

Challenges are something that helps you to grow and learn at the same time. For every successful entrepreneur, they have to challenge themselves. Nobody can push you to face the need to face it yourself.

As an entrepreneur, you need to be quick and on your toes. Being an entrepreneur, you always have to be prepared for the next challenge.

Take Baby Steps

Making an empire and being a successful entrepreneur can be daunting. It is tough, but not impossible, so we have a solution for it that, is to break it down and takes baby steps.

Once you have broken it down, take them one at a time. Once you start doing that, you will realize you have crossed half mountain. With courage and perseverance, baby steps will take you towards becoming a successful entrepreneur.

Being an entrepreneur, you need to make sure you have a good sleep it will rejuvenate and boost your immune system. Success in business doesn’t expect overnight success. As we have demonstrated only four tips, you have to take a long-term strategy and take baby steps until it becomes a success.

 

Categories
Business motivation

Business Development Tips for Successful Business

Learn, Grow, and Get Success. Any company growth and value depend on business development strategies. Though, when you ask different people about business development, you likely to get n number of answers which vary from each other. That’s due to the role of business development develops along with the company growth and size.

But this is also true that business development can be one of the quickest ways to grow any business. It majorly requires focus, planning, and understanding about your company. When we talk about organizational growth, business development functions as the thread which ties together and helping a business to expand and improve its sales, revenues, and brand awareness.

We have mentioned a few tips for business development, which will guide you to hit the ground running.

Competition Understanding

Knowing the name of your competitors is not enough for you and your brand. With this, you need to evaluate and understand what they are offering. Why it’s important to know? That will help you to differentiate yourself from them. Analyze and apply what can make you stand out in the crowd.

Customer Is Everything

Creating products, or services that sell faster it is possible if only you know the needs of your customer and understands what they are expecting. Taking feedback is utterly significant, for improving the product or services. Plus, it helps you know to understand what is needed for improvement.

Building Trust and Adding Value

One most crucial factor to remember, don’t act like you want to earn money from them instead of it, winning the heart of your customer. Growth of business can happen by adding value to every relationship you build with your old and new customers.

This mindset and strategy, build trust and goodwill, which are your calling card for business development. But building trust takes time as a customer believes how you represent your brand and speaks through it.

Don’t Let Your Website Slip

Is your website updated as per the current time? It’s not wrong to say the maximum of your customer may start with your website before buying your product. The less attractive website certainly, results in missed opportunities for gaining a new customer.

If we talk about the content of your website, it should contain all information about your brand with full details of your product and services. Don’t forget to acknowledge your new visitor who visits your website with rewards. You can call this passive way to implement for business development it’s better for your brand, and it doesn’t cost you much.

Stay up to date

Time change with that pace changes, especially online. You need to complete up to date, with the change of time and developments for keeping yourself ahead of the competition. The customer follows the trends and looks for something new if you don’t update yourself, then, there is no freshness in your brand.

Business development is a significant component of any business growth. We placed out some crucial and easy to apply tips, that can be implemented easily, and help you to grow. Handle one problem at a time and continuously implement strategies to build your company, you’ll get the results you want.