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Technology

IT Ministry Says New IT Rules To Ensure A Safer & More Responsible Social Media Ecosystem

With Twitter India on Sunday hints towards complying completely with the IT rules by appointing Vinay Prakash as the resident grievance office, the IT & Communications minister Ashwini Vaishnav on Sunday said the new information technology rules will empower and protect the users at the same time.

Adding further, he said the new IT rules will ensure a safer and more responsible social media ecosystem in India.

The new rules which came into effect on May 25 mandate social media companies to establish a grievance redressal mechanism for resolving complaints from the users or victims.

“Reviewed the implementation and compliance of Information Technology Rules, 2021 along with my colleague Shri Rajeev Chandrasekhar Ji. These guidelines are empowering and protecting users and will ensure a safer and more responsible social media ecosystem in India,” Vaishnav said in a post on Twitter’s Indian competitor Koo platform.

All significant social media companies, with over 50 lakh user bases shall appoint a grievance officer to deal with such complaints and share the name and contact details of such officers.

The big social media companies are mandated to appoint a chief compliance officer, a Nodal Contact Person, and a resident grievance officer. All of them should be a resident in India.

While Twitter has named its Resident Grievance Officer for India, Facebook-owned WhatsApp has challenged the new IT rules for social media intermediaries requiring the messaging app to trace chats and make provisions to identify the first originator of the information, saying they violate the right to privacy and are unconstitutional.

WhatsApp further alleged the requirement of intermediaries enabling the identification of the first originator of information in India upon government or court order puts end-to-end encryption and its benefits “at-risk”.

Some of the media houses have also challenged the new IT rules and the matter is sub-judice.

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Finance MSME Process & Business Expansion

Jio Mart, Facebook Tie-Up Aims to Bring 25 Million SMEs Online in Near Future

Mumbai, August 29: With an aim to help millions of COVID-19 affected Kirana stores in India, JIO Mart has tied up with Facebook to bring 20-25 million small businesses online in the near future. The two business giants have joined hands to help these small and medium enterprises digitise their product catalogues through the use of instant messaging app Whatsapp.

Speaking at an event organised by Internet and Mobile Association of India (IAMAI), Facebook India’s vice-president and managing director Ajit Mohan said, as quoted by Business Standard, “Our excitement is with connecting the dots between WhatsApp and Jio with the objective of helping millions of Kirana owners to digitise their product catalogues.”

Mohan was of the opinion that the move will fundamentally change the consumer behaviour in India and help in changing consumers change from opting to digital payments from physical cash. Citing a recent Boston Consulting Group-Facebook consumer behaviour study, Mohan stated that digitally-influenced purchases had gone up by 15-20 per cent for consumer goods brands like apparels, mobile phones and packaged goods. He added, as the daily quoted, “Video and virtual experiences will be at the heart of buying in the upcoming festive season.”

During the interaction, the Facebook-India MD said that the launch of Instagram’s Reels and WhatsApp video calls had reflected users’ changing consumer behaviour. It is to be known that Facebook recently acquired a 9.99 per cent stake in Jio Platforms, which houses many digital platforms like JioSaavn and Radisys. Also, Reliance’s fully-owned subsidiary is the biggest disruptor in the Indian telecom market as Jio.