niche – Bada Business

Mumbai, December 15: Indians have a huge obsession for jewellery, be it precious or artificial. The demand for artificial jewellery has increased due to the high in gold and silver rates. The young generation prefers to wear artificial jewellery because it is less expensive, more stylish and can be worn with any attire.

According to reports, India’s artificial or imitation jewellery business is one of the largest in the world and contributes GDP at 5.9 per cent in the Indian economy. It is estimated to grow by leaps and bounds in the years to come and therefore it is a profitable business in case you are thinking of investing. The social media channels have increased the scope of initiation business.

Here are 4 things to keep in mind if you are planning to start an online imitation jewellery business from home.

Have a strong online presence: Your brand should be accessible to the customers in the online platform. It is a very competitive category and since it is a low investment business, many players have launched in the market. Therefore be sure where your customers are and then formulate a strategy to target them. Be regular in terms of posting your content to be at the top of the mind.

Focus on good photographs of the product: Since you run an online business, it is very important to have good photographs. The customers don’t have the option of physically seeing the product, so the pictures should be clear and give enough detailing. Invest in a good camera and take proper photos.

Find your niche:

Jewellery business is a vast field and you should know in what jewellery items you are interested in. Identify a niche which will be the identity of your brand.

Hire people based on their knowledge:

It is impossible to do everything on your own. Hire people based on their knowledge and expertise.

We hope these tips will help you in starting your online artificial jewellery business.

Gift Shops: 5 Tips to Follow to Revive Your Gift Shop Business Amid COVID-19 Pandemic

Mumbai, November 6: Coronavirus pandemic affected every business across the world. From job losses to pink slips, majority of the companies have suffered. It has been more difficult for small businesses, like gift shops, who had to remain shut for several months in the middle of the lockdown.

Gift shop business is a revenue-generating venture, provided you keep a few things in mind. Across the globe, in the past decade, this business has witnessed a huge growth because of the increase in application for inventive products and extension in the customer base.

Now with the ease in the restrictions, and with the economy opening up, these businesses have also started operating.

Here are 5 tips which you can follow to make your business successful:

Have Strong Online Presence: In today’s age, there is no other alternative, but you need to have a strong online presence. From having an e-commerce website to allowing customers to discover your brand on social media platforms, you should never miss this opportunity.

Spend your funds wisely: After remaining shut for several months, it is very important to use your resources and funds wisely.

Choose Your Niche, Be Original: Remember there are thousands of gift shops in the market. Try and understand how your shop will be different from the rest. It is very important to be original in your idea in order to stand out from the clutter.

Pay attention to hygiene: Since you are opening the shop in the middle of the pandemic. You need to take care of the hygiene and pay other attention to precautions that need to be maintained amid the pandemic.

Make your shop look attractive: Being a gift shop, you will have different items to showcase. Design your shop in such a manner so that you can manage to attract the attention of the audience. Your shop may not be big in terms of the space, but utilise it with proper planning without making it look cluttered.