Category: Business motivation

Categories
Business motivation

You Can, You Will – 4 Solutions For Women Entrepreneurs to Ensure Business Growth

Once you believe in yourself to make sure you can lead your team on the road to success, with your leadership, then you can take your venture to the heights. In the past few years, women entrepreneurship has experienced significant growth. Women make up nearly half the population in our country, still only 14 percent of businesses run by women.

By the efforts done by the government focusing on women entrepreneurship, there is a huge path forward for women entrepreneurs of tomorrow.

Let’s have a look at some of the steps for women entrepreneurs to kick start their business.

Assuring your Finance Access

A major setback for women who run a business is access to finance. Generally, women face difficulty in finding to come up with guarantors for the loans as the most assets are under their name. As we know, both banks provide collateral-free loans to women entrepreneurs.

But information regarding this tough to access and make it a huge challenge to secure these loans. Here when technology solutions should be provided and given complete knowledge about it.

Ensuring Constant Skill Development

Skill development is important for everyone as it enhances your productivity and gives you the right direction. Being an entrepreneur skill is a significant factor, therefore ensuring to provide knowledge and skills for yourself is important for running a successful business.

We need to provide a digital solution through online courses centric solution for women entrepreneurs. In the times where formal education can be a challenge to balance in day to day life, but technology solution provides an opportunity and make learning easy.

Bring Women Entrepreneur Online

As per the few studies, only 30 percent of female entrepreneurs use the internet, and less than one-third of Indian MSMEs are online. Bringing them online will provide immense opportunities for them to reach out to their target audience. This solution allows women, entrepreneur to access to online learning, bring their business on the social media platform, and access to government e-services.

Therefore, one step can bring so many solutions to benefit women entrepreneurs.

Catering Specific Requirements Of Indian Women Entrepreneurs

Today in our society where women entrepreneurs face not one but many hurdles and challenges which is not yet addressed. Providing solutions to these problems can help them in their growth as well as business.
Currently, available technology solutions can provide adapted to address their needs and problems which they face every day.

Helping women entrepreneurs will not help in their venture growth, but also their personal growth too. By leveraging, technology and connectivity will help them to work from home and cancels long travelling issues. These are a few solutions that can help women entrepreneurs grow in our country and give a platform to show their great leadership skills.

 

 

Categories
Business motivation

Tips to Help You Smoothly Run Your Small Online Business

Technology and the internet have changed our lives in many unthinkable and unimaginable ways and nobody is complaining. The reforms that have been brought as a combined result of the internet and technology is nothing short of a revolution. Now the internet is not just a medium to entertain yourself, it has become one of the best ways one can make money.

This article is all about us helping you with some amazing tips to run a successful online business. So, let’s dive in together to make the most of this connected world.

Keep An Eye On The Trends

Social media is a world where things, patterns, and trends evolve and change in the blink of an eye. If you want to make the most of the digital space, you ought to keep an eye on the latest trending. These constantly evolving trends on social media will help you keep up with the newest ways to market your business as well as with the branding.

Persistence Is Key

Let’s all be real about success. Although it comes easily to some, others have to work their hardest for quite some time. It is in the public domain now that for a business to become profitable, it at least takes somewhere around 4-5 years. Yes, that’s how long it takes to be somewhere closer to what you call a successful entrepreneur. We suggest you take inspiration from the success other businesses are achieving rather than comparing your progress with them and demoralizing yourself. Promise yourself to be persistent and never give up because even Rome wasn’t built in a day and your business is no exception.

Always Stay Connected

Yes, dear readers. There is no point in starting an ONLINE business if you can get yourself a speedy internet connection 24*7. We say 24*7, because an online business is something that never sleeps, well mostly. Before you even think of starting an online business make sure that you have a great internet connection because your livelihood is going to depend on it.

Keep An Eye On The Competition

No, we do not ask you to wake up the green monster also known as jealousy, we simply ask you to observe and keep a track of what the competitors are doing. These observations won’t only make you in the loop of what’s new that your competition is practicing as well as it helps you learn what are things that have been done wrongly by them and you can learn your lesson. It is as simple as that. Invest in a social media monitoring tool to stay aware of what your competitors are up to.

Maintain The Online Reputation

Maintaining your online presence and reputation can play an important role in maintaining and showcasing a positive identity amongst the netizens. Now that even the smallest of the business understand the importance of online reputation management, digital marketers are investing a good amount of time controlling what’s being published around their brand in the digital space. Again, investing in good social media listening tools could be important as it helps you stay in touch with each and everything that is written for and around your brand.

The technology, smartphones, and basically the internet has changed the dynamics of the business world. Businesses are constantly evolving with the necessary changes which are very crucial in order to not become obsolete and always stay relevant. We will leave you with these tips that will help you do just that. Good Luck!

Categories
Business motivation

Goldmine For New Entrepreneurs: Business Tips From Successful Entrepreneurs Around The World

Building your own business brings along a sense of financial freedom and achievement which can be expressed in words. However, the journey to this sense of achievement and financial freedom is anything but easy. Any entrepreneur worth their salt would vouch for how much it takes to build a  business from scratch.

Some very useful business tips from some very successful entrepreneurs around the world will help you understand the essence of entrepreneurship to help you understand the concept in its entirety. 

Put Yourself In The Shoes Of The Customer And Try To Fill The Gap

Time and again it has been said by many that in order to come up with a world-class business idea is to look into the gaps between the market and the consumer. First and foremost, try and put yourself in the position of your target consumer and think about what’s the need of the hour and how can you help fulfill that need. Observe your surroundings and the environment and try to find your niche with the help of which you can serve society!

Observe And Learn

When a brilliant idea strikes your mind, you get on the top of the game to start executing the idea as soon as possible. However, that may not be the wisest of the decisions. In case the business idea belongs to a field or domain that you are fairly new to, it is advised to get some hands-on experience first to understand how things work at the grass-root level. Even for a rocket to reach for the stars, it has to find its ground first.

Lend That Feedback An Ear

No matter how confident you are of your idea and planning, hearing what your near and dear ones have to say could really be beneficial. They will give their feedback from the perspective of your future prospects. How could that not be beneficial? With all the valuable feedback you can make appropriate changes to give your business a chance to shine even brighter.

Nail That Execution

Businesses often try to hire people with super high creativity level but tend to forget to hire those who actually have the ability to turn that plan into a reality by seamless execution. Execution is that very stage where most of the businesses feel overwhelmed due to how underprepared they have been throughout the planning phase. Don’t let your business entrap in this situation and try a striking balance between planning and execution.

Market Your Product Only When You Are Absolutely Prepared

New businesses often tend to make a mistake by spending a huge chunk of money on the marketing campaigns without being absolutely sure of the product/service or the ways they are going to measure the performance of the campaigns. That’s a big No-No! Go for these extensive marketing campaigns only when you are prepared with your marketing goals and the KPIs to measure the success of your campaigns. 

Establishing a business while emerging as a capable leader is already a task daunting enough that you can use all the advice that people have to give to you. If you are selective with your approach, go for seeking advice from the people who have already aced the game, the experts. You have nothing to lose but a lot to gain from the wisdom the experts have.

Categories
Business motivation Motivational

Pivot And Persist: These Companies Stood Successful In Pandemic Times

2020 has turned out to be a chaotic year with full of surprises and shocks for everyone. It will not be wrong to say COVID-19, called the worst thing for many businesses, but for many entrepreneurs, it came as a blessing in disguise. This hard situation may not only enable them to rotate their business operations, process but keeping mind the growth of their business.

It has been months for the Indians who are surviving and fighting with the threat of this unbeatable virus. As correctly said, the lockdown imposed by the Government for the safety of our added woes not only to entrepreneurs but every class people as well.

While suffering during this time, a lot of businesses worked hard to fight back by changing the direction of their operation and touching different dimensions to be stable and grow at the same time.

Let’s have a look into those few businesses who fought this pandemic with a positive mind and change in operations way.

Hula Global

A garment manufacturing company founded in 2018 based out in Noida, was entirely into garments before COVID-19 came. But after a worse situation faced by people in terms of safety from viruses, the company owner changed business operations and started into manufacturing PPE kits, N95 masks, face shields, etc., to fulfil the rising demand for products in the country.

A change in business operation not only helped people in fighting the virus but also helped in the growth of the business. Now the brand has collaborated with the Bahrain Government, the Kingdom of Saudi Arabia (KSA), Brazil, and Italy to supply these kits.

Homescape

A co-working space, company founded in 2013 by Manoj Khandelwal operating from Bengaluru, when lockdown happened, then work from home to come. So, co-working spaces had major suffering during this pandemic time.

When the future of his co-working space future remains uncertain, then this Bengaluru-based co-working space Workshaala had set the example by changing business operations by an initiative called Homescape. The company started providing furniture like tables, chairs, and desktop to people working from home and help them individual’s productivity and provide them with comfort and ease at the same time.

Shree Shakti Enterprises

Shree Shakti Enterprises is a bulk trader of steel utensils since 1956 that has a good name in the market. But like most businesses in the world, they also hit a speed bump. This pandemic forced them to pause the economic activity, shut factories, so they had to close all its manufacturing units in Sonipat, Haryana.

Then their Rahul Bajaj, the owner of the company came up with the idea to touch uncharted territory of sensor-based sanitizer dispensers to hands-free hand wash systems, and automatic foot sanitizers. They started building a prototype within days of the lockdown. We can clearly say that the idea had changed their life.

2020 maybe turn out to be a surprise and shock at the same time. Last few months, many businesses have illustrated flexibility more than ever. As the pandemic and lockdown disabled not only the economy, our lives too across the globe. But, as it said you will find the way you go on the path of innovation with a positive mindset.

 

Categories
Business motivation

Tips To Save Your Small Business From Shutting Down

स्टार्टअप टिप्स
स्टार्टअप टिप्स

With big dreams in their eyes, many amongst us have been aspiring to become a great entrepreneur to make a difference in the society or even just to pursue their passion. Many of those are ready with their perfect idea but do not have someone to guide or advise them on all stages and crucial. This article is our genuine effort towards helping those dreamers with some super effective business tips to put their best foot forward while laying the foundation of their ambitious business plan.

Soak All That You Can

Regardless of whatever initiative we are in the middle of taking, we always lend our ear to those who give any piece of advice to give to us. Be a sponge and absorb everything that your family, friends, professionals, even experts have to say about the whole process. All this is part and parcel of the process of writing a coherent business plan. While writing this business plan, research, ask, and observe all you can.

The Simpler, The Better

We all have seen our parents and teachers telling us the same thing, again and again, that focus on one thing at a time and deal with one problem a day. This funda may seem very simple but has the ability to solve the worst of the problems. When you start your journey as an entrepreneur, try and work on your niche. The moment you see things going over the board, take a halt and figure out what are you going wrong with and how have you complicated the products/service, or management for that matter. Just remember that god lies in simplicity.

Hope For The Best And Expect The Worst

It is no secret that 90 percent of the businesses are forced to shut down in the first five years of their existence for many reasons. No entrepreneur would want their business to be trapped in such a situation and to be left with nothing to survive or get back on their feet for that matter.

Always be ready with a plan b in case your business for some unfortunate reasons doesn’t work out. It’s better to have a back up rather than falling flat on your face.

Budgeting Is Key

Budget is something that every entrepreneur who is about to start a new business struggles with. Once you are done figuring out what your next business is going to be all about, it is important for you to plan the budget. Plan how much resources are going to cost you, what would the rent be looking like, how are you going to manage the production,  and also try to plan some unexpected expenses. Once you are done calculating the lump sum amount, multiply it by 4. Yes, it actually ends being more than what you had already planned. So, be more prepared than facing hiccups once you are in the game.

There is no particular protocol to follow or tricks to exercise as such to make your business a sure shot success, however, the tips that we have shared with you will certainly open up your mind and will let you think of things with a whole new perspective.

Categories
Business motivation

Tips To Ensure Survival And Growth Of Your Business

Starting a business is not everybody’s cup of tea and it’s even difficult to keep it running smoothly considering how flawed the startup ecosystem is at the moment. Looking at the recent surveys it is observed that a huge chunk of the population is going to start its own business venture by the end of 2020, but how many do you think will make it?

Read these super useful business tips which when combined with your hard work and dedication will not only help you survive but thrive beyond imagination.

Plan It Out

Once on paper, always in mind. This might sound vague to you but we’ll walk you through the significance of these 6 words. There might be a billion ideas going in your mind around how you are doing to manage your business, rather than helping you out this chaos will make you forget doing even the most basic tasks. Getting organized is the need of the hour and writing your daily tasks would be the best way to stay in sync and to be on the top of your game.

Keep An Eye On The Math Of It

How important do you think it is to keep track of the finances in your business? Turns out very! You need to figure out where to stand in terms of financial growth. Make a detailed plan of where you are and where you want to be with your financial projections but this could not be done until and unless you regularly keep a track of all the financial activities such as cash flow. Consider it a very essential move and form your future strategies accordingly.

Put On The Thinking Hat And Get Creative

Why should you try to blend in when you are born to stand out? No matter how amazing a product or a service you plan to offer if it fails to catch the attention of your target customer, your business will bear the consequences. Nobody wants that to happen and that is why we are suggesting you let those creative juices flow and think of the amazing ways in which you can market yourself to the customer.

Consistency And Persistence Matter

How consistently you try to put your hard work into growing your business and community every day tells a lot about how badly you want your business to be successful. To make a business successful, the kind of passion and dedication required to showcase isn’t something that is witnessed on a day to day basis. The ones who managed to showcase, emerge as true leaders. So, ensure your best work with praiseworthy consistency and be ready to work day-in and day out to ensure your strong market presence.

Don’t Lose Focus

If you listen intently to your long term goal, you will hear it saying, “focus on me”. Yes, don’t ever let your focus deviate from your long term objective by the routine difficulties that you are meant to experience in the process of making it all work. Never forget why you started this business in the first place. The business won’t immediately start experiencing sales or growth, it will take its own sweet time but until then don’t lose focus and keep working your hardest.

There are already enough businesses that are falling prey to the inefficient startup ecosystem across the nation and we know you don’t want to join the bandwagon. If you pay attention to what has been said in this article, it will only be a matter of time before you find yourself riding high on success.

 

Categories
Business motivation

Rule The Market: 4 Efficient Yet Simple Tips To Eliminate Competition

बिजनेस टिप्स
बिजनेस टिप्स

Any entrepreneur worth his salt knows that launching a business is a tough job and running it smoothly over a course of years is even crazier.  When you start a business, you work tirelessly to grow it in order to earn a greater market share. But you are not alone, there are tons of competitors out there waiting for you to make one wrong move. 

Yes, it just takes one wrong move for your competitor to knock you out and ruin your business. If you do not want to let that happen, read this article until the end to get your hand on some very easy but crucial tips to strengthen your position in the market.

Work on Building Relations, Sales Can Wait

Yes, we all understand that business is started with the ultimate goal to be financially viable and make good money, but that shouldn’t happen at the cost of running your image in the eyes of your consumers. Don’t just try and make sales, that will make you come off as greedy and self-centered. Work on building cordial relations with your customers and try to build a community first. Let them know what is the purpose of your business and ask them what are their preferences and feedback on your service/product. Sooner or later, this hard work will pay off in the form of skyrocketing sales.

Try To Sell A Solution, Not A Problem

Nobody wants to hear how amazing your product or service is no matter how many adjectives you decorate your product with. The customer out there wants his problem to be solved. Instead of listing the benefits of your product, tell them exactly how your product or service could possibly put an end to that problem by proving a kickass solution and help them achieve their goals.

Choose Your Employees Carefully

Your employees are the face of your brand. Considering this factor, you need to ensure that each and every employee of yours shares your ideology of being customer friendly. If we pay attention to what surveys have always been saying, it is highly likely for a customer to buy a product from a sales attendant who is nice to them. So, we would recommend you to hire employees who have a pleasing personality, are cheerful, and are genuine.

Identify And Nourish Your Unique Selling Points

Know what you’re best at. Work on planning, developing, and strengthening that one product of yours that has made your business what it is today. Always focus on that one product that will never let you lose your position in the market for years and years to come just for the fact that you have been great at it consistently. Be known for that one solid product/service that the whole world vouches for your credibility.

All in all, please understand that keeping your business alive and kicking does take hard work and effort but the protocol doesn’t always have to be complicated. The tips that we have mentioned above, and believe us there are many more such tips, will surely help you make a name for yourself.

Categories
Business motivation

Online Business: Business Ideas that You Can Execute With Zero Investment

Entrepreneurship is the pie that everybody wants a piece of. This profession is loved by many as it comes along with many benefits varying from being your own boss to have a flexible time schedule. It becomes even more alluring when it is combined with the ease that the internet provides. Yes, we are talking about the online business ideas that are already gaining popularity in these unprecedented times.

There are many online businesses that you can start today without worrying about any sort of investment. The Only investment it requires is your dedication, consistency, and hard work. Mentioned below are 4 such ideas that will allow you to be the entrepreneur you always wanted to be. Read on!

Become An Affiliate Marketer

Affiliate marketing is the most popular form of marketing these days and everybody is trying to absorb as much of this skill as possible. For those who don’t know what affiliate marketing is, it is a process where you promote and talk about the products/services of other companies. In case the company gains customers through your marketing, you are paid the appropriate commission. This is how simple it is. If you are good at writing and have great influencing skills then you are just a suitable and profitable niche away from making the best of this world!

Business Blogging Is The Real Deal

Since the time online business started to gain popularity, blogging has been the top choice for many of us to make money online without investment whatsoever. Business blogging is as important to a business as any other form of marketing, if not more. This form of blogging is extremely promising as it helps a business increase its visibility online, helps in brand awareness, helps in connecting with future prospects, and all this ultimately supports the growth of a business. If you are an amazing writer with a passion for marketing, this might be your calling.

Become A Content Creator

Digital space has really helped many of us find platforms where we can share information with our connections, followers, or subscribers in the form of videos, online courses, webinar, etc. since the time the pandemic hit the nation, a huge number of people have been observed to have started their own youtube channel and we are not complaining. The internet, especially youtube has leveled things up for everyone and it’s a fair game. If you have talent, you will grow. It’s only a matter of time before you find your audience and start making good money out of it. All you need is to record video and upload it on YouTube.

Business Consultant

With so many professionals leaving their full-time jobs to embrace entrepreneurship, business coaching has started to emerge as a prominent business itself. If you have a great understanding of how a business works then you might want to put your expertise to good use. Consultants evaluate an issue and set up an answer with attention to measures. Most of the time, after clarification and help with implementing the suggested solution, the consultant’s work is finished.

The trick is to understand that online businesses are not all about e-commerce activities, it goes way beyond that. Find a niche for yourself that is profitable and enjoyable and give it all a sincere push by putting your best foot forward, your hard work, and your determination.

Categories
Business motivation

How To Chalk Out An Outline For A Business Plan That Says It All

You know your business plan inside out because you came up with it, but how do you think your team and investors will manage to understand each and every single thing that your plan consists of and revolves around? That’s when a business plan comes into play. But are you aware of what goes into making an effective business plan?

There are several kinds of business plans that are made to serve different kinds of purposes, some are made informally to familiarise the internal team, whereas some are extensive and coherent plans that are designed specially to be presented in front of your investors. In this article, we will introduce you to a basic outline of a business plan that you could refer to anytime. Let’s begin.

Executive Summary

The executive summary is just like a window that helps you take a sneak peek of what’s inside. A good executive summary will help you design the highlights of your business plan such as what is your product, what problem does it solve, who is your target audience, your financial projections, founding team, etc. An executive summary serves an investor the same purpose as a sample sized product serves you to help you decide if you want to buy the regular product. So remember to better be good at it for it’s the summary that decides if the plan goes into the bin or takes off the ground.

Shed Light On Scope And Opportunity

In a section called opportunity, you need to focus on why you are bringing your product or service into existence. What was the problem that sparked your interest and led you to birth this idea? Tell them what your product/service is all about, how different and better it is going to be from the competitors, and what is the solid solution that you are planning to offer. While writing this section, rather than bragging about the amazing features of your product, focus on the customer problems that are going to be solved by this product/service. 

Market Analysis

All your claims would further need to be backed up by some actual facts and figures. These statistics should be about the target audience that you have designed your product/service for. This section should have all the details regarding who you are targeting as your customer base, where do they belong, what are their interests, why do they need this product, and what difference is your product going to make in the market. All in all, this part is where you will give a detailed account of the target audience and the demographics.

Financial Projections

This is a very important section that covers the financial aspect of your plan. It should tell about the sales forecast, profit and loss, balance sheet, cash flow, and all your assumptions and objectives. Also, don’t forget to highlight the financial needs to build up the business as in how much money is required to launch the business and where to plan on sourcing this money from.

Execution

An idea on its own has no value until it’s met with proper execution. This is what every entrepreneur needs to be wary of. Work on your manufacturing plan, sales plan, and that marketing plan that is actually going to help kick start the business and allow it to go on smoothly.

These are some very common points that could be found in almost all of the business plans. But it’s for you to decide which point you want to keep and which one you want to exclude depending on the requirement of your business and the audience. Leaving you with all this information, we wish you all the best with the business plan in making.

Categories
Business motivation

What NOT To Do While Writing A Business Plan

 Why do you make a business plan? To pitch the idea of your dreams and turn it into reality. But what if this business plan does the exact opposite? You will be crushed to see your years and years of hard work and excitement going down the drain just because of few loopholes that were not paid attention to. The whole world talks about what to do when you make a business plan, but we will talk about what not to do while making the plan.

Let’s together ponder upon a few mistakes that are repeatedly made by the entrepreneur while writing their startup business plan and be sure of learning our lessons.

Don’t Conduct A Half-hearted Research

The Colosseum in Rome has been standing tall since forever. It has been made possible only and only by the solid foundation that was laid for it. Similarly, a good, productive, and detailed research is something that will provide the strongest of the bases to your business and help it stay in the market longer than whatever you are hoping for. Bad or wrong research which is not reviewed or double-checked can make things go haywire. Be wary of it, and always double-check your sources.

Don’t Present Unrealistic Financial Goals

We all know nobody is a fool these days. When we talk about financial goals, investors observe keenly. Nobody likes to show a dreamy picture which is far from reality. Avoid being over the top and tell them about the real financial trajectory. Tell them how and what you have planned for a particular business in order to make it successful. The more real you are, the higher are the chances for you to get the funding.

Don’t Be Unaware Of Your Target Consumer

Can you sell maternity clothes to office going men? No, right? It is of extreme importance to who does your product/service target. Make it very clear in your business plan the kind of audience you intend to target and the demographics you are going for. Always remember, only after defining your target audience can you move further with conducting the secondary and tertiary market research.

Don’t Publicize Unnecessarily

Don’t try to amaze them with what they want to hear, rather show them the power of your vision. We know you believe in your business idea but how do you plan on making others develop the same kind of faith? By using the abused adjectives of all times like greatest, mind-blowing, promising, hottest, worth your while, or by presenting your extensive research and the growth trajectory to back your excitement up? Only and only the latter will be able to help you solidify your claims.

Don’t Underestimate The Competition

They say keep your friends close and enemies even closer and we don’t see anything wrong in this. Never forget to talk about the competition in your business plan or business pitch. Your investors will not appreciate your confidence where you completely scraped the competition section out of the business plan. Even if you don’t think you have any competition just because you have a brand new idea that has not been touched yet. Think about how, if you become successful, people would want to copy you and encash the opportunity. Think about how you are going to deal with the competition then. Think about what is unthought-of and always be prepared.

Writing a business is a tough job and needs a lot of factors to be considered before finally it is shown to the investors or prospective partners to gain their trust and sentiment. Your plan should be designed in a way that paints a coherent and realistic picture with a hint of your enthusiasm and determination to make it work.