Nitin Gadkari: India`s Transport Sector Will Transform With Bio-fuels & Low-cost Battery Technology
India`s Union Minister for Road Transport & Highways and Micro Small & Medium Enterprises said that the transport sector in the country is transforming rapidly with the growing use of bio-fuels in all kinds of vehicles.
While delivering the plenary address at a three-day virtual Conference of BRICS Network Universities based on the theme of electric mobility, he also added that the country has also made a lot of progress about low-cost battery technology. It is not only good for sustainability and the environment but also the economy as it will open up new livelihoods in the country.
The conference was inaugurated at IIT Bombay on June 16, 2021, and was a part of the engagements that India is hosting under the education stream during its Chairship of the 13th BRICS Summit this year. IIT Bombay is the lead institution of India for the BRICS Network University.
Eighteen experts from Brazil, Russia, India, China, and S. Africa discussed the distinct aspects of electric mobility like traffic management, hydrogen technology, hybrid vehicles, lithium-ion batteries, and linkage between e-mobility and livelihoods for three days.
Over 100 students, researchers, and faculty from the BRICS Network Universities of the five-member countries participated in the conference.
Shri Nitin Gadkari also urged the IITs in the country to dig deeper and further research innovative technology to bring a revolution in e-mobility. He also called for research cooperation among the BRICS countries in this sector.
Secretary, Higher Education, Amit Khare expressed hope that the interactions between the best minds from the BRICS countries will benefit each member country in their collective quest for sustainability and inclusive growth.
BRICS Network University is a union of higher education institutions of the five BRICS member countries, formed to enhance educational cooperation in general, and especially in the realm of research and innovation.
4 Lac Charging Stations For 2 mn EVs Are Required In India By 2026
As the Indian government plans for a mass scale shift to electric vehicles (EVs) by 2030 for both personal and commercial vehicles, the ambitious plan presents challenges along with opportunities.
According to a Grant Thornton Bharat-FICCI report, ‘the country will require 4 lakh charging stations for more than 20 lakh EVs in the country by 2026.’
‘To achieve 100% EVs by 2030, several sectors will have to play a significant role, which includes lower technology cost, higher pollution level, and a complete government support’, the report also added.
The study also claims that the EV ecosystem is tightly interlinked with the electric vehicles and charging stations, further coupled with battery technologies and electricity markets. It also suggested the active participation of electric distribution companies in the deployment and classification of charging infrastructure to empower Electric Vehicle Supply Equipment (EVSE).
To bring down the EV costs, the study recommended simplifying the designs and partnerships during this gradual transit of the country towards electric mobility.
There are around 1,800 charging stations in India catering to approximately 16,200 electric cars, which also includes the fleet segment, as of March 2021. However, these numbers are way too less than the country will require achieving its target of 100% EVs by 2030, claims SMEV.
The global sales of zero-emission BEVs in 2020 have increased by 39% to 3.1 million units as compared to 2019. EV manufacturers across the globe have spent a huge amount of funds to improve the efficacy and availability of EV charging stations. As a result, the fastest charging station takes no more than 15 minutes to recharge an electric vehicle.
The total passenger car market has been declined by 14% and the new customers who are planning to buy a new vehicle are giving preference to EVs for a healthy and clean environment.
ICRA: International Prices Are Expected To Aid Indian Steelmakers Tide Over The Second Covid-19 Wave
With the gradual lifting of lockdowns, ease in mobility guidelines, and improving vaccination coverage provided by the Indian government, the ICRA is expecting the domestic demand in steel to gain momentum in June and the coming months in 2021.
Also, the supportive international prices are expected to help domestic steelmakers come out of the second Covid wave that has wreaked havoc on the industry. This trend is expected to help recover and result in a pick-up in capacity utilization levels.
‘The COVID-19 induced pandemic has hit worse the steel demand within the country due to the second wave, which resulted in a 22 percent drop in April 2021, and a further 1 percent drop that followed the trend in May 2021, the agency added.
On the bright side, the data stating the current year’s demand and consumption look far better as compared to the former year. The reason could be the nationwide lockdown and stricter guidelines that were imposed during April-May 2020.
Though the domestic demand has not gained much momentum, buoyant international demand and steel prices have experienced a surge that has helped the domestic steelmakers in India to remain a net exporter of steel with 122% year-over-year growth in exports in April 2021.
Though the exports in April month were lower than March 2021, the export momentum continued with a 30% M-o-M growth recorded in May 2021.
With many auctioned merchant mines yet to ramp up to their early level of production in Odisha, the country is experiencing a shortage of iron ore which is a key raw material in the production of steel.
This has further aggravated the domestic iron-ore prices due to which exports have become remunerative for miners. Even the higher grades of iron-ore export attract a 30% duty.
ICRA expects the shortage to persist for the next 6-9 months, resulting in elevated prices for a greater part of FY2022.
Simran has just landed her first job. She is excited about her new job, but also keen to save and invest in her future. However, just like many others, she is confused about where she should start.
Some of her friends are trading in the stock market while others are thinking about invest in PPF. But, Simran is way too worried and is pondering over her investment options as she does not want to take too much risk with her hard-earned money.
Though bank deposits are a safer option, the fixed return is not appealing to her. When it comes to investing in a mutual fund, she is not sure which mutual fund she should buy and invest in, as there are plenty of choices.
So how should she make her investment choices, so that over a while she can save and build wealth too?
Does Simran`s story sound familiar to your own? Don`t worry! You are not alone!
Only 4% of Indians prefer to invest in stocks, and exchanges along with many scams are to be blamed for keeping them away from equity markets.
“We have a market that is not safe for investors to a large extent”, says Ashish Kumar Chauhan, CEO & Managing Director of Bombay Stock Exchange.
And with thousands of bonds, stocks, and mutual funds to choose from, making the right decision to invest can confuse even the most seasoned investor. However, if you do not take the leverage of it, you will undermine your own ability to build wealth and secure financial life for retirement.
So what is the first step towards building wealth? Instead of selecting stocks, begin by deciding what percentage of stocks, bonds, and mutual funds you want to hold. This process is known as asset allocation.
What Is Asset Allocation?
Asset Allocation is a brilliant investment technique. It involves creating a portfolio that aims to balance risk by dividing assets into major categories like bonds, cash, real estate, stocks, and derivatives.
Each asset class has distinct levels of return and risk. Hence, each will behave differently over time. Where one asset category can increase in value, the other might not give that much return. Though some see this technique to get mediocre returns, it is the best protection plan for people like Simran, who don’t want to take much risk.
However, there is no single or set formula for asset allocation that guarantees good returns. And if there were, it would be difficult for us to explain it here.
We have outlined 3 essential points that you must consider when thinking about asset allocation:
Risk against Return
Asset allocation is all about the risk-return tradeoff. It forms the basis of the entire technique. Everyone wants the highest possible return, but it is more than just choosing high-potential assets. Moreover, it isn`t always the best answer!
The financial crisis of 1929, 1981, 1987, and 2007 to 2009 are the best examples of how investing only in stocks with the highest potential returns is not the most prudent plan of action. Every year your returns are going to be beaten by another investor, pension plan, and mutual fund, etc.
The ability to weigh the relationship between risk and return is what makes an investor successful.
Timing is Crucial
For every 10 years, you delay saving for your long-term future goals, you have to save three times as much every month to catch up. Starting early like Simran allows you to take advantage of compounding and the time value of money. It also gives you a buffer for making high-risk investments, namely stocks.
Know your Goals!
Whether it is Simran or any one of us who is working, we all have goals! Goals that we want to pursue and fulfill. Be it owing to an apartment, a car, international vacation, or building a startup, you must think about an asset allocation plan with the right mix.
For long-term goals, you do not have to worry about fluctuations in the short market. However, for short-term goals, you may need to tilt your asset allocation to fixed-income investments that have less risk.
Once you determine the right mix of bonds, stocks, and other investments, it is time to implement it. Categorize your stocks or bonds according to their maturity- short, mid, or long term.
On the last note, there is no single solution for allocating assets. Just like Simran and her friends, individual investors require individual solutions. Asset allocation is not a one-time event. You can modify it according to your future goals and requirement. It is a life-long process of progression and fine-tuning.
5 Profitable MSME Startup Ideas You Can Kick-start In India!
Small business entrepreneurs have many plenty of opportunities to explore. However, all they need is a great small business idea.
Today, most young professionals want to build their start-ups. But, the major reason why most people do not dare to pursue their dreams is due to lack of funds, and MSME startup ideas.
Sometimes it is also the lack of in-depth knowledge and confusion about how to start an MSME business, due to which many young wantrepreneurs remain disillusioned. Though, what they are not aware of is the fact that not all good business ideas require large funds.
According to a study conducted by IBM Institute for Business Value found that 91% of startups fail within the first five years and the most common reason is – lack of innovation. However, there is one more reason behind India`s high rate of startup failure- choosing the wrong MSME startup business.
Here is a list of profitable business ideas that you can start in India with low investment:
Print on Demand Business
Print on Demand business or a POD business is one of the best MSME startup ideas. The principle behind this business is really simple. If you start a business selling unique printed T-shirts, all you have to do is place your order with the vendor, after you receive the order. Once you have received the payment, your vendor will send the T-shirt to the customer.
You can start selling stylish hoodies, T-shirts, and customer tote bags. You do not need to invest in stock or maintain a warehouse, and profit will be all yours. The average time to start this business will take 3 to 5 days.
Flipping Business
There are so many times that we purchase used cars or furniture that is in very good condition. This not only helps us to save few bucks but also serves its purpose. Earlier it used to be thrift shops, however, today, it is a full-fledged business.
With the help of websites such as OLX and other websites, you can easily start this business. If you have the great sense to see the right value of a used product, you can make good profits by reselling or flipping it online. It is one of the best MSME Startup ideas in Indiathat requires from no to very minimum investment.
Adventure Activity Organizer
If you are an adventurer and want to take the offbeat industry to build a startup, you can become a hiker, trekker, or simply organize adventure activities. You can become a certified mountaineer by taking one month of training in India.
Once you complete the training, you become a certified organizer and can start taking people out on adventure hikes. Today, people, especially millennials are more inclined towards exploring local places. This has opened new business opportunities for tourism. They are more than willing to pay premium prices if a good experience is promised. However, becoming a professional hiker or trekker requires some necessary training and fitness levels.
If you want to spend the rest of your lives amidst the beautiful places in India, this MSME startup idea is best suited for you.
Dance Coaching Classes
Are you passionate about dance? Do you love dancing? Do you have killer moves that make everyone fall in love with your dancing skills? If the answer is yes, then you can open a dance coaching class.
It is an age-old form of entertainment, and nowadays it is highly commercialized. It also offers lucrative opportunities to those who want to pursue this field as their full-time career. However, before opening a dance coaching class, it is best to decide which type of clients you would like to teach. Also, it would be wise to decide the genre of the dance.
Organic Farming
Organic farming is a brilliant MSME startup idea in India. The awareness regarding health and nutrition has made today`s generation more food-conscious. So, if you have land, you can think about starting organic farming. You can either study about it from an Institute or can take a professional`s advice before starting the business.
There are lots of MSME startup ideas that you can start in India as they are in great demand and require minimum requirements. You can use one of the ideas we have mentioned above to kick-start your entrepreneurial journey.
You can also take the ‘Everything about Entrepreneurship’ course from Bada Business to gain in-depth knowledge about how to set up a startup from the scratch.
6 Powerful Reasons to Hire a Business Coach, Right Now!
Running a business is not an easy task. Though the perks of being your boss are plenty, the constant challenges of the business world need to be addressed. Entrepreneurs who have just begun their entrepreneurial journey and want to scale their business hire the best business coach in india to help them get there.
A business coach brings years of expertise and experience with themselves that can help entrepreneurs, solopreneurs, and wantrepreneurs to take their business to new heights.
But is it worth the time and expense? It certainly is worth the time and expense! Especially when you are willing to fast track your business growth, and there is a gap between where you currently are, and where you would like to see your business.
If you are looking to hire one, here are seven benefits that you will experience from hiring the best business coach for your company:
He will Help to Find your Blind Spots
As an entrepreneur, it becomes difficult to get into the weeds of the business. When you are living inside a building; it is hard to see its exteriors.
Similarly, while running a business, it is difficult to see your loopholes. A business coach can give a lot of succinct points about your brand and your business operations that you couldn`t have spotted otherwise. You can use your network to find one, or you can also contact Dr. Vivek Bindra – one of India`s best motivational and business coaches.
He will guide you like a Compass
Sometimes, entrepreneurs get caught up in day-to-day if running their business. They take de-route and fail to bounce back. A business coach helps you to provide the right guidance like a compass and ensure that you are heading in the right direction. One small change in your direction can lead to unbelievable better results.
A professional business mentor serves a crucial role and regularly checks in to ensure that your business is on the right path to reach your ideal destination.
He will help you Bridge the Knowledge Gaps
One of the biggest challenges in the path of success is the lack of vital information and knowledge. When it comes to finding solutions to business problems, you just can`t Google your way out. Also, sometimes when you do not know the problem, you can`t find a solution.
Business mentors are great accountability partners who can help you ensure you are consistently growing and evolving by learning.
He will Offer Unbiased Insights
One of the biggest advantages that you get by hiring the right business coach in India is that he provides you with constructive criticism without getting biased. If you ask your co-workers, colleagues, family, or friends about what you need to do to get better, you may receive their biased opinions. Also, those opinions will lack professional insights. They may not understand the strength and weakness of your organization, or your management and leadership style.
A business coach will tell you what you need to hear, and not what you want to hear!
He will Open your Mind to Innovative Ideas
It is human nature to stay in their lanes, once they have achieved success. The tendency to observe old habits and patterns that have proven successful in the past is quite common in entrepreneurs.
A strong business mentor can help you to increase awareness of methods and ways to attain success that has worked for other people. He can also offer powerful insights that you can practically apply to your business operations and even day-to-day routine.
He can carve the New Way for Success
Steve Jobs once said, “We hire smart people so they can tell us what to do”. Though, lot of people just want to see their employees nodding at every word they utter, great managers and true leaders appreciate the honest employees and team members.
When it comes to mentoring, a professional business coach can help you put the pieces together for you and help you to pave way for success and more revenue in your business.
Building a business is tricky, especially if you are starting. One of the biggest pros of hiring a business coach is that they will help you to stay on the right track. If you are looking to hire the best business mentor, there is no better choice than Dr. Vivek Bindra.
#IamOxygenMan: How to be the Real HERO in your Life?
Last month has been incredibly challenging. One of our team members, Nishant, lost his father to coronavirus. His father was a doctor, who was dedicatedly treating and attending to COVID-19 patients to ensure that they return to their families after winning the battle against this deadly disease.
Doctors in India are considered no less than a God, and Nishant`s father was no exception. However, the gravity of the crumbling healthcare system stuck all of us, when his father who worked devotedly to treat the COVID-19 patients in the hospital, day in day out, was left grappling for his last breaths due to the shortage of oxygen beds and the ambulance was not available.
A doctor, who was ensuring the health of patients, lost his life because of a lack of medical emergencies.
The incident was heart-wrenching. The stats and figures themselves were horrifying. Around 23 crores of new COVID cases and around 2.5 lacs deaths have been reported in India. In Delhi, alone 12.9 Lacs covid cases were registered, and around 18,739 deaths were reported in the past few days.
It compelled me to think about the condition of patients who were turned away by the hospitals, and lost their lives due to lack of medical treatment on time. While in government hospitals, there is a shortage of beds; in private hospitals, the treatment is quite expensive. Not to mention the shortage of oxygen supply that has brought the nation to its knees.
Finding hope in the darkness is not easy. With so many personal losses, the world loses its meaning. However, I could have either just sit helplessly, blaming the government and be a mere spectator or step up and do something to help save lives.
I chose the latter one and have taken an initiative with ISKCON to come forward to help and support our people, and country in this crisis. Within 4 days, with the help of my Bada Business team and ISKCON, we have set up a free Covid care Center facility in Dwarka. There are not enough words to express my gratitude for the commendable work done by my BB team and ISKCON, who immediately sprang into action.
This free COVID Care facility in Dwarka is equipped with 200 oxygen beds, 10 doctors, 20 nurses, 30 paramedics, along 40 volunteers from our organization. We are also providing nutritious meals to every patient for a speedy recovery, and everyone who is working tirelessly to ensure their comfort and well-being.
To continue the services of our free Covid Care facility for the next six months, we will require funds. And to ensure that every COVID patient receives the best of the medical care and facility, we are organizing a Fundraising Event- I Am Oxygen Man on the 16th of May, from 04:00 PM onwards.
This event will witness the presence of many renowned and popular celebrities like Kailash Kher, Sonu Nigam, Daler Mehendi, Shankar Mahadevan, Mika Singh, Sunil Grover, Boman Irani, Sanjeev Kapoor, Shaan, Ritesh Agarwal, Raju Shrivastav, Acharya Balkrishnan, Hema Malini and many more.
#IamOxygenMan
#IamOxygenMan- Our Objective
‘I Am Oxygen Man’ may give you an idea behind our event. But, it is not just limited to that. We want to encourage people to come together and generously lend their helping hand to help those who are suffering in this crisis.
Anyone who lends a helping hand towards anybody who needs help is ‘Oxygen Man’. Gone are the days when heroes like Shaktiman, Superman, Ironman, and Batman were considered to heroes. Where these heroes are fictitious; ‘Oxygen Man’ is a real-life hero that resides in each one of us.
Our aim behind the event #IamOxygenMan is clear. We want to raise INR 5 crore to fund the free COVID care center facility. The event will be broadcasted LIVE on Facebook and YouTube.
We need your support and contribution. Together, we are unstoppable in the fight against COVID-19.
The #IamOxygenMan is not just an event, it`s a movement! It gives us all a chance to unite and make a difference in someone`s life with our generosity.
Join us in our movement to save lives. Every donation to this fund will help us save a life.
P.S: Be a #IamOxygenMan by sharing information about Free ISKCON COVID Care Facility to as many people as you can, so that it reaches out to people at the right time.
Address of the Facility – DDU College, Sector 13, Phase-1, Dwarka, Delhi.
7 Important Time Management Tips For Entrepreneurs In 2021!
“The lost time is never found again”, this famous quote said by the infamous Benjamin Franklin is very popular for two reasons. First, it holds nothing but the truth about the nature of time, and second, it inspires us to manage our time constructively.
Time is a valuable resource without an iota of doubt. Whether you are a student who is preparing for his exams, or an entrepreneur, who wants to do a lot in a very short span, time management is paramount for everyone.
Starting a business from the scratch requires a great deal of determination, hard work, and discipline. Hence, proper administration is crucial.
Most people often misinterpret the management of time with working extra hours. However, overworking yourself will not yield positive results, and you will rather end up feeling worn out.
Whether it is Bill Gates, Jeff Bezos, Mark Zuckerberg in this era, or Mahatama Gandhi, Nelson Mandela, and APJ Abdul Kalam, every great leader had 24 hours in a day. But they have achieved great heights of success in their lifetime.
How did they do that? They managed their time well. You can watch some of the best time management tips, right here:
One of the most common misconceptions that entrepreneurs or solopreneurs generally have is that it is OK to work for excessive hours because they are their bosses. However, this pattern of thinking can create an overload of stress.
The job of being an entrepreneur is not an easy one. And because they are responsible for donning multiple hats, entrepreneurs have a greater responsibility. This is where time management is crucial.
Here are eight tips that will help you to manage your time in the right way and achieve more productivity within your business:
Prepare a list of Important Tasks
Daily or weekly, whatever suits you, but preparing a list of tasks will help you to identify the important tasks and prioritize them. Every morning, before you start your day, go through your list and allot a specific time for each task. It will also help you to accomplish all the essential goals for the day.
Learn to Prioritize
When every task is a priority, nothing else is! We often get indulged in multiple tasks throughout the day, without giving it a thought if all of them hold equal importance. Once you have listed out all your daily tasks, highlight those that are on priority.
By creating a list you can recognize the activities that require immediate attention. Sorting your daily tasks based on priorities will bring you closer to your goal and help you further to advance in your venture.
Prioritizing, will not only give you sufficient time to get all the crucial things done on time but also help you avoid procrastination.
Manage a Calendar
Maintain a calendar, digitally. It will help you to keep track of the tasks that you require to finish in a day. Also, you can set a reminder for specific tasks, so that you don`t forget about the tasks that are to be carried out on the same day.
Organize your work around your energy levels
It`s often said that the morning time is considered to be the most productive time. Why? Because our energy levels are quite up, the mind is fresh, and most of us are ready to face the day. Our energy levels are directly proportional to our efficiency and productivity.
Hence, if it is possible, try to schedule your most difficult tasks in the first half of the day, when your energy levels are at their peak.
Focus on Productivity
When you are managing time, it is imperative to ask yourself few questions. Will this task make business more productive? How much does this activity will contribute? Questions like this will enable you to analyze which activities will enhance efficiency and prove more beneficial for your business. You can then plan everything that is in favor of your business.
Grow at your own pace
The major reason why this present generation of millennials is often stressed out and overloaded with work is that they all want to win the race at the same time. While you must keep making progress, it is also important to go at a pace with which you feel comfortable.
Do not compare your journey with others, because everyone has their battles and opportunities. Concentrate your energy and effort on fulfilling your goals at the pace you feel is appropriate for you- personally and professionally.
Make time for yourself
Within the whole process of time management, entrepreneurs often forget to make time for themselves. Finding space for distraction, relaxation is very important. Every day, for a couple of hours, dedicate yourself to relax by taking a break from work, resting for dedicated hours, and focusing on your mental and physical well-being.
Time management was already quite a challenge during normal times. Now with the COVID-19-induced pandemic, where everyone is working from home, it has become even more difficult. From sharing spaces with our partners to managing kids and parents at home, time management has even become more essential.
So, apply our tips in your daily life and you will experience a considerable amount of improvement in your life.
Being an entrepreneur is not easy. But we believe with the right guidance from the best business coach in India can help you to overcome the challenges.
You can also take our ‘Everything about Entrepreneurship’ course, which is one of the best online business courses for entrepreneursin India. Our courses offer in-depth knowledge about business and the market that lets you manage many aspects of your business with the minimum investment of time and money, leaving you free to focus on the larger picture.
In this digital age, YouTube marketing is one of the most effective marketing strategies that work for every business. After all, a picture or video is literally worth 60,000 words, right?
The second most popular platform after Facebook gives businesses a platform where they can share their content with potential customers.
With more than 2.5 billion users logging in every month, YouTube is not just used to create brand awareness, but also for lead generation.
In fact, according to a report, ‘69% of the marketers says that the budget for video marketing is increasing’. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:
And, the best thing about this emerging trend is that the marketers who use videos have witnessed a boost in their revenue by 49% as compared to those who don`t, according to Hubspot.
However, there is just one challenge to it.
With so many businesses out there, and so much amazing content created by content marketers regularly, out-of-the-box thinking is paramount.
If you want to increase your conversion rate, it is important to develop an innovative approach to make your business stand out in the crowd.
So how can you use YouTube for lead generation without spending much? The best thing is to focus less on producing 60,000 words and more on amazing, engaging, and helpful, value-driven videos.
Also, when it comes to channels that can drive more sales, we should leave no stone left unturned. So, below are given all the solutions to your queries that will help you to generate leads from the YouTube channel.
But first, let`s important what are the requirements to monetize your YouTube account.
a). Your channel must have 1,000 subscribers.
b). 4,000 watch hours over the past 1 year.
How to monetize your channel?
To set up your YouTube account with the YouTube Partner Program (YPP) all you have to do is log into YouTube studio. The process is quite easy, and you will receive all the helpful instructions from there.
You will see the monetization tab once you log in to YPP, and once you have reached the right number of subscribers and views, you will be able to apply to the program there.
Once, you have applied; your account will go under review, and if you have fulfilled all the requirements, you should soon hear that you have been accepted.
From here your journey of monetization and YouTube lead generation begins.
Focus on SEO
Video marketing is rapidly rising. But do not get too hasty to jump in. Start your search with relevant keywords you would want to be found for and then make a video around it. It will help you to not only attract the visitors, but also the right visitors who are exactly looking for your content.
Optimize your videos Metadata
If you are unaware of the concept of Metadata and wondering what it is all about? Let us help you with that. Metadata is kind of a description of a video that you enter to clearly define the subject of that particular video.
When talking about YouTube, metadata makes up the title, descriptions, and tags of your videos. Optimizing these sections is important. It helps your video content to rank in both Google and YouTube.
Create How-To-Videos
Marketers who are not using YouTube are doing their companies a disservice. But, you do not have to be one of them. Even if you are starting YouTube for lead generation for personal use, it will be helpful to create how-to videos.
If you don`t have it already, start building one. The DIY or Do-it-Yourself culture is quite a rage and has been thriving for a long time. So get creative. Have fun. Make your videos more engaging to generate leads from your YouTube channel.
Cross-Promote Your Videos
Despite creating great content, there are so many channels that are lost. Hence, make the most of the ease and popularity of YouTube by posting your original content and then sharing your video in many other ways. You can embed your videos in a monthly newsletter. Always ask the people to subscribe to it. Try to lead people back to your channel.
Sponsored Content
If you are thinking about monetizing your YouTube channel, then sponsored content is also an ideal way to do that. This involves reaching out to brands and offering them to collaborate and create videos that feature their products.
Companies are willing to pay good money if you have lots of subscribers that can provide them a presence in front of a large, engaged audience.
Now when you know how to create your YouTube channel and monetize it too, start today!
Let your imagination go wild and create videos that will entertain millions of people.
If you want to start a business, worry not! With our ‘Everything about Entrepreneurship’ Business Training Program, you can become the master of business strategies and the market.
These online business courses for entrepreneurs offer a chance to learn from the top industry experts to gain in-depth information on how businesses work. You can also attend our free webinar on Grow Your Business As A Successful YouTuber.
If you are looking to create a passage through which you can earn online, then there is no better time than now!
If you are a content marketer and interested in video marketing then creating a YouTube channel is the place to start with. Why? YouTube is the second most popular social network, after Facebook on the entire internet.
Not just that, as a Google product, it is also the second-largest search engine after it. It has more than 2.3 billion users across the world.
You can find a diverse audience on YouTube. From wanna-be-chefs to tech geeks, fashionistas to travelers, every type of audience is present on YouTube. Like literally!
And these billions of users log in every month to watch videos on the platform. Especially, in 2021 when the world is still reeling under the aftermath of the pandemic, these fresh statistics hold great value for marketers. You can also watch Case Study on Youtube by Dr. Vivek Bindra here:
With such a massive and active market of users, YouTube has virtually no competitors. This is one of the reasons why more and more people are creating YouTube channels to make money. It certainly proves to be a great platform for anyone who wants to tap into this endless world of creative and entertaining opportunities.
No wonder, companies are putting more of their monies into digital video advertising. However, that does not mean that you too need to shed a large amount of money to create a YouTube channel.
The process of starting a YouTube channel is rather easy. And, most importantly, if you constantly put out quality content that would pull people towards it, you will get the attention and eyeballs that will help you to drive customer acquisition through YouTube.
But first, let`s start with how to create a great YouTube channel.
Select a Channel Layout & Organize your Content
The first step towards your YouTube marketing begins with creating a great channel layout. It involves a crisp name for your channel and clear description and the types of videos you are going to post. When users come to your channel, they should be completely aware of what you are offering to them, and what they can expect.
Keep your color scheme simple, and ensure that they complement the theme of your channel. Write a powerful and clear call-to-action (CTA). Do not forget to mention how often you publish new videos.
Create videos that are informative, engaging, and bring value to the users who are taking out time from their busy schedules and investing it in you.
Create content for your channel, regularly!
To keep your channel`s feed active, you should consistently update your channel with fresh and new content. It also helps to increase your presence on the platform, and help you build an audience.
Though there is no ideal amount to post, you should aim for a minimum of one video every week. If you find it too time-consuming, there is one more way to keep your feed alive- shorter versions of long videos.
There are diverse YouTube channel ideas for beginners. Select a topic and build a theme around it. Post-bite-size versions of that video every week. This will keep your audience engaged and they will come for more.
Write a great YouTube Title
Titles are very important when it comes to creating videos on YouTube. This is certainly something that you cannot ignore. No matter how engaging and informative your content is. If you can`t get anyone to click on your video, you will not gain any viewers for your channel.
How to do it? Well, here is the recipe to create an appealing and attractive title for your videos. It is pretty simple and you can also take inspiration from other YouTube channels that are from your genre and are earning well.
YouTube`s title character limit is 100. But right around 50 to 55 characters, they begin to cut off the text on the desktop. This where you write a smart title that forces a user to click on it to know more.
E.g. Business Insider writes half a sentence and leaves it as a “…..”. This makes the user click on the video to watch it completely.
Also, use the right keywords, as it is another important aspect of YouTube SEO. Always use keywords in your title to attract the right audience.
Now, as we finally know how to make a great-looking title, let`s move on to the visual title- the Thumbnail.
Create the Right YouTube Thumbnails
Do not skip this part. Choosing the right thumbnail for your video is as crucial as selecting a title. There are multiple ways that marketing experts are using to attract more users. Some of them include using arrows and circles and including a logo for brand awareness.
Cross-promote with other Channels
One of the best ways to increase reach on your YouTube channel is cross-promotion. Identify and reach out to other YouTube channels that are similar to yours to collaborate or cross-promote in a manually beneficial manner.
You can use your email list, followers on social media platforms, or even embed videos on your website to drive traffic.
If you have wanted to start a YouTube channel of your own, do not delay it any further! Start now! This is the perfect time to start making engaging videos and monetize them too.
Want to know how you can monetize and generate leads through YouTube videos? Attend our free webinar on Facebook and learn the strategies through which you can earn big.
You can also take our “Problem Solving Courses” which are online business courses for entrepreneursthat will help you to understand the challenges one faces in the world of digital marketing.
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