white labeling solutions – Bada Business

White Label Solutions: A Cost-effective Solution for Start-ups to build a successful Business!

Being an entrepreneur is not an easy task. Especially in a start-up world where the competition is fierce and the market is dynamic! From taking care of multiple tasks at the same time to managing your products, marketing, brand reputation, and customer service, it is hard to do everything on your own.

For an entrepreneur who is facing a business challenge, doing everything on their own could be the first reflex. However, keeping a considerable pace with the market trends that are forever evolving could be an overwhelming experience. And, in many cases building a customized solution right from the start has proved to be a disaster.

According to a study conducted by MIT Sloan Management Review and Deloitte found that ‘around 23% of the marketers needed to develop a stronger talent model. By hiring a full team with a white label model, they were able to skip the problems of hiring in-house and recruiting and straight away built a team of highly qualified experts working for your brand’.

White label business solutions are a gateway into the business world. It helps you to scale your business and sell your products at no extra cost and without pre-planning, training, hiring, and implementation work.

So what exactly is a White Label Solution?

A White Label Solution is a generic product that is created by one company but marketed by another under their log and branding.

If you think only budding entrepreneurs are using White Label Marketing then let us tell you a secret, which is no more a secret. Do you know that around 84% of Walmart customers purchase private label products?

With lots of products on the shelf do you think that all the products are manufactured by Walmart? Not entirely! There are many products that Walmart uses under its name by using its branding and logo.

Essentially, a White Label Solution involves a manufacturer who sells an unbranded piece of product or service to a reseller who then places their logo and sells it to their business clients. Hence, in a white-label market, the manufacturer and seller are two separate entities that work for mutual benefit.

It is not only limited to small business owners and large enterprises, but many college and institutions are also making the most of this service with White label content creation.

How does White Label Solutions come into existence?

This concept was drawn from the fashion industry where retailers acquired mass-produced goods from the manufacturers and sewed their branding on the product. What did they get? A product that was similar to private label brands. However, at a competitive price point!

Advantages of White Labelling

Naturally, the foremost benefit of white labelling is its cost-saving aspect. However, there are plenty of other benefits that white labelling that every entrepreneur, solopreneur, or business owner must consider:

1. It saves time– Time is money! And since businesses do not have to build or develop solutions from the start by putting their own time and resources, White Labelling saves up a lot of time, financial and human resources.

2. No Infrastructure Needed– As the resellers can purchase the product from the manufacturer and start reselling it under their branding, they do not need an infrastructure to set up a manufacturing unit.

3. Happy Customers– With quick customizations and quicker time to market the products at the reseller`s end, you will have more happy & satisfied customers.

4. Allows you to focus on your business– More often than not, the companies hoping to build a solution find themselves in a precinct that does not fall under their expertise. Pre-packaged solutions with White Labelling that are prepared by experts can help businesses to reach their goals more efficiently.

White Label Solutions can help businesses who are trying to establish themselves in the market to utilize their unique branding to offer a range of products and services without having to incur money in resources, infrastructure, and technology.

By using white labelling entrepreneurs can give their customers a quick solution to their immediate problems. They can also focus on the core competencies of their business, and move towards building a brand and greater conversion rates.

Want to know how you can grow your business with White Label Marketing? Click here to watch this video: https://www.youtube.com/watch?v=cpSf2e-k7CM.

White Labeling Or Building Your Own Solution?

Reap the benefits of White Labeling

White labeling solutions
are produced by one company and rebranded and resold to the end consumer. Benefits of white labeling are that it helps to expand your network and the reseller need not bother about the cost of building his own product, instead focus on increasing his sales for the product.

Sometimes for a small business, building the customized solution from scratch can lead to failure, hence to avoid this pitfall simply opt for a white labeling solution rather than building your own. Some of the benefits of opting for white labeling are:

1. Saves Money and Time

When you opt for white labeling solutions, you don’t have to go through the entire cycle of building a new product, designing, testing and hiring new talent

Since no reinvention of the wheel is supposed to take place, a lot of cost and time is saved

The idea is to repackage the product and give it to the end-user the way he prefers to consume it

You just need to add your brand and identity to it and the product is ready to go to the market

2. Faster to reach the market

As the process is speedy, you have an advantage of reaching the end customer faster than anyone who is perhaps building a product similar to yours

You don’t miss out on specific resources and expertise which are required to focus on a solution

3. Expansion of Distribution Network

Since in white labeling you are reselling your product, it helps in organic expansion of your distribution network by adding the network of your reseller

This gives an opportunity to small businesses to compete with bigger players in the same field

4. Increase of Target Communities

When you are catering to a particular community, let’s say entrepreneurs you think of building products only around and for them. But with the help of white labeling solutions you can increase your reach & customer base.

For e.g the benefit of white labeling is that the end consumer can be a digital company, an educational institution or a small community of like-minded individuals, the idea is to increase the customer base and find many more touchpoints for the product

5. Enhance Customer Satisfaction

With white label software, you can reach the market faster. This translates into your customer getting the product faster.

The consumer enjoys this prompt service and a happy customer will result in faster revenues and a smooth churning of the product

6.Alternate Revenue streams

On one hand, e are saving cost by repackaging the same product and not hiring additional resources to build it, white labeling can help us with other revenue streams as well

For e.g. An Advertising agency doesn’t offer design as a part of its product offerings. But white labeling design, the company can now offer an additional service to its clients leading to extra revenue

Since the branding will be of the agency, the client will stick to the company and not look out for competitors

Bada Business as a Case Study on White labeling

Bada Business’s model is based on 2 pillars namely: learning and earning. We aim to be recognized as the most trusted source of learning and earning for entrepreneurs, students and women entrepreneurs in India.
All of our products are designed with the focus of empowering entrepreneurs learning and enabling them with tools, frameworks, examples and case studies that they can implement in their business and careers.
To expand our gamut a little further than just entrepreneurs, we decided to white label our product for the benefit of other communities as well who want to learn the know-how of entrepreneurship
This is a solution where Bada Business creates content that is white-labeled by partners. An example is the ’Campus to Business’ course that is being white-labeled by the top educational institutions of the country for their students.
Through white labeling, educational institutes will be providing 21st century skills to their students without going through the pain of building a curriculum for it from scratch. In other words, we are providing a plug and play learning management solution to them.

Businesses looking for new means and ways to provide more products or services & clients want to receive a bundled package of different offerings. In such a dynamic market, white labeling is the perfect solution for small businesses rather than building their own product.