Tag: small business marketing

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4 Key Trends that will Bring Small Businesses back on the path of Recovery in 2021

small business trends

The COVID 19 pandemic has forced many startups and small enterprises to shut down. According to a report published in Financial Express, ‘around 74% small businesses and startups in the country were at the brink of shutting down or scaling down of their operations due to the impact of the Covid-19 pandemic’.

The coronavirus breakdown and the subsequent lockdown by the government last year have hit small businesses hard.

However, with the onset of 2021, things have begun to look up. Despite 2020, being a nightmare in terms of changes and challenges, the year 2021 has shown a glimpse of hope for small businesses. The startups and small business owners are working hard to get back on track for 2021.

Embracing the new normal with persistence can open a doorway to post COVID recovery. From the changed consumer behavior to innovative online models, here is a list of trends that every entrepreneur, solopreneur, and small business owner must monitor:

Digital Adoption

The pandemic has set new rules for businesses. From large organizations to small companies, everyone has realized the power of digitalization in the crisis.

According to a report by Forbes, people are spending time online more than ever before, and internet usage is increased by 50-70 percent. With new social distancing rules and the fear of COVID 19, consumers are inclining towards digital transactions.

Many businesses have witnessed an increase in online orders and hence, revamping their models to find different mediums to connect with their customers. The adoption of digitalization will be the key to unlock a brighter future.

Government Initiatives

Small businesses have always been a hub for job creation. Government initiatives like Start-up India, Make in India, and Vocal for Local have benefitted the existing small businesses as well as the budding Indian entrepreneurs.

The Government can announce various other schemes to enable small business owners to sustain themselves in these challenging times. Such government initiatives can give small businesses a ray of hope to grow and revive themselves.

New Age Marketing Tools

Not only adopting modern digital tools and processes, but small business owners also need to learn the newer ways to reach new and existing customers. The world of the internet offers businesses to break away from the traditional barriers of location and time to engage customers. Every business owner should use this to shape their online presence and grow their customer base.

Discovering New Verticals

To stay abreast with the ‘new normal’, creative ideas that can help to discover the untapped verticals are the need of the hour. According to a NASSCOM study, ‘three-fourth of B2B startups are now developing new & innovative products’. Many small businesses pivot to new directions such as education, and technology services.

The chaos in the business world may simmer down in 2021, but the Indian startup ecosystem will continue to experience its effects for some more time.

Businesses are facing a lot of challenges due to the changed consumer behavior and the pandemic. If you too want to take your business to new heights, get all your business challenges solved with our ‘Problem Solving Courses’. From finance to HR, Digital Marketing to IT & Sales, find creative solutions to prominent business problems easily. Click here to know how these courses will benefit you: https://www.badabusiness.com/psc?ref_code=ArticlesLeads

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Business motivation

The Key To Successful Marketing Business: How To Make Your Marketing Agency Number One In Market

Very fondly we write in big bold letters in the tagline “the best marketing agency in the market”, but do you agree with this statement? Deep down you know it is very hard to live up to your words and make your customer believe in you and your business. Nonetheless, there are a few traits that make a marketing agency stand out and be known for something it is best at doing. 

To take pride in your business and to make it more successful than ever, we are presenting to you some traits that are often observed in some of the very successful marketing agencies regardless of the scale they operate at. Brace yourself and walk this journey with us to become a part of the successful lot.

The Abundance Of The Creative Juices

The success of a great marketing strategy heavily depends on how creatively the campaign has been designed. Yes, creativity holds the same importance for a marketing firm that marketing holds for any business, You can not survive without it. It is important to have that creative eye to be thriving in this business and to make your marketing strategies not fall into the same old stale ideas that have been used to date.

Execution Is Key

Just imagine you coming with a solid plan that nobody has ever thought of, but the catch is that nobody is experienced enough to execute that idea and turn it into reality. To avoid finding yourself in such a situation, work on coming up with some tried and tested processes that have never failed you in the past and with the help of which you can

Market Yourself Before Marketing Your Customer

How exactly do you think your customer will trust you with marketing their business if your business lacks it in the first place. To help your customer develop faith in you and your business, work on marketing your business first. Let the world know that you are all about setting an example for others. Work tirelessly on building a strong online presence and let the word of mouth work its wonders.

Flexible And Fluid With the Media

Why do you think a client comes to expect of you when he asks you to market his business? He wants his business to market via all kinds of mediums, be it print media, electronic media, social media, radio, and whatnot. It’s okay to have expertise in a particular medium but you should be fluid with working on others as well and kill all the reasons for your customer to get disappointed.

Most of us think that marketing is all about posting social media creatives and increasing brand visibility. No, marketing is much more than that as there is a lot to it than meets the eye. It demands a lot of attention, creativity, execution, and awareness. Although success is mostly driven by your hard work, these traits will surely help you solidify your credibility and image.

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Business motivation

Reasons To Hire A Marketing Agency That Will Help Your Business Reach Its True Potential

Every organization that is in its growing phase knows the importance of marketing the business in the best possible manner to explore future business opportunities and build a community of like-minded groups. However, there might be businesses that do not have an in-house team that specializes in marketing which ends up taking a toll on brand awareness and growth ultimately.

Sometimes new businesses are so caught up with other tasks that they lose touch with the latest trends and technologies that have been doing the rounds. This is exactly where a marketing agency comes into play. This article will help you realize the importance of a few such benefits that a marketing agency offers a business.

What Is The Role Of  A Marketing Agency?

Let’s understand what a great marketing team consists of. A great marketing team is built of members that are skilled in various areas of marketing, be it Branding and Design, Web Development, Event Marketing, Media planning, Search Engine Optimization, Influencer marketing, or email marketing. The list never ends. 

Hiring a marketing agency that offers all these services under one roof is a dream come true for any entrepreneur that wants to see their business make a name for itself. When you reach out to an agency, they will give you a gist of the strategies and plans that are tailor-made just for your business. Speaking of which, you do not have to choose everything they bring to the table rather opt for a select few that will work well in your favor.

How Does A Marketing Agency Help Your Business?

There is not just a reason or two, but several great reasons considering which you should hire yourself a full-service marketing agency, such as

The Enriching Experience And Skills

One of the very important reasons why you should consider a marketing agency is because of the unmatched talent and unparalleled experience they have in this field. A good and reputed marketing agency has a credible list of clients and projects that were made successful by their team. They will do nothing but the best to market your business in the best way.

The Flexibility

Unlike your in-house team, you don’t have to think about hiring, firing, or training resources as the scale of your operations fluctuates. A marketing agency gives you enough flexibility with regard to the resources and budgets your business can/wants to afford.

Fresh and Viable Ideas

The marketing agency will take full charge of how and in what direction the marketing strategies will go. With the help of versatile talent they have and the unmatched experience, they will provide you with free perspective and viable ideas that you could never think of.

They Will Show The Results

One of the best things about a professional team is how organized they are and rightfully so because this is what their role is; to achieve the results and quantify them skillfully with the KPIs. You will have a clear picture of what all you have achieved to date.

Trend and Tech

They are always caught up with the latest trends and technologies and can play to this strength to promote and market your business as efficiently as possible. Also, a good marketing agency is always loaded with amazing tools and software that will help speed up the process and increase the productivity

You were looking for one, we gave you five solid reasons to consider hiring a solid marketing agency that will change the game for you. Choosing the right marketing agency can help you showcase your products/services efficiently in front of your prospects. Just remember that the size of the marketing agency doesn’t matter as much as the relevance you share with them. Good luck.

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Business motivation

Marketing A-Z: An Easy And Effective Guide On How To Build Your Marketing Business

Marketing is the name of the magic that keeps a business alive. It is the art of building a community that will later pay off in the form of potential customers. Knowing that marketing is the pulse that keeps a business going, businesses are ready to spend a hefty amount of money on the relevant campaigns. This guide will take you through all the aspects of starting a marketing business in the most practical manner.

Unfortunately, there are many out there who call themselves great marketers promising unreal deliverables. With the help of the steps below, we are trying our best to show you how you can build an extremely effective and credible marketing business from scratch.

Don’t Underestimate The Power Of Good Research

It has been rightfully said that learning and educating oneself is a lifelong process because learning could literally never stop. Some of the very successful leaders around the world will surely vouch for that. So, take it from us and start conducting a study/research on what marketing is all about. What does it have in store for you? How are your competitors performing? What could be your area of expertise? All this is very important to ponder over before you even begin to think about starting a marketing agency/business.

Find Your Grounds, Find Your Niche

The market is a very big world where one could really get lost. However, finding your niche in this big intimidating world could serve as your anchor, would boost your confidence, and will allow you to focus on a particular section of the market rather than half-heartedly pitching everyone. So, our advice would be to find which is that part of your target market that you are most comfortable with and start planning your business around it.

Keep A Close Eye On The Competition

We do not ask you to constantly spy on your competitors, but to observe them keenly to learn how they have been able to retain their position in the market. Once you start observing your competitors, you will get to know what are the strategies that they are applying in order to make it big in the world of marketing business. Narrow down your competition and learn one best strategy from the to later apply in your business or if you can give it your own spin, even better.

Build A Website & Portfolio

To be very honest, in this day and age of the digital era, it is more important than breathing to have a website of your own that screams your personality, speaks to, and attracts your prospects. Work on finding a domain name and hosting service for your website. Once it is done, showcase your best work to date in the most promising manner to earn the faith of your customers.

Let’s Talk Money

What good is a business is it does not have a good business model to back it up? Please ensure to build a viable business model according to the scale you are planning to run it at. If you are new at it working as a contractor or have smaller tasks to do, you can work charging per hour. Whereas, if it is big business, you might want to consider a flat retainer model where you will charge the client monthly.

Spread The Word

Now that everything seems to be in place and looks well taken care of, it will be the chance for social media to take the spotlight. Social Media will help you spread the word that the business has come into existence and is ready to provide its brilliant one of a kind service.

You now have an outline of how you can go about a plan to start your own marketing business/agency. Sure, you will face a few bumps here and there on the journey but they will only make you better and more experienced at what you do. Just follow these steps, and you will eventually find yourself on the other side that is successful, fulfilling, and inspiring.