kirana store – Bada Business

4 Top Business Tips for Kirana Store Owners to Increase their Profits

A kirana store is the backbone of the Indian grocery market and has proved extremely beneficial during the pandemic. A kirana store is like a departmental store that caters to the need of the daily essentials of people. A kirana store is mostly present in every corner of the street.

During a pandemic when almost every business was struggling for its survival, kirana stores saved the day by maintaining a near-steady supply of daily essentials. Not only it has displayed the significance of these stores across the country, but also encouraged the trust of customers to post the lockdown period.

According to The Hindu, there are around 12 million neighborhood kirana stores that dominate the domestic grocery retailing landscape of India with a 90% market share. During the pandemic, they have emerged as heroes, with people depending on them to procure daily essentials.

Kirana stores will remain evergreen as most of the people in India still rely on their local grocery stores for essential needs.

So, if you are planning to open a Kirana store, or already have one, 2021 can open a store of opportunities for you. Here is a list of 5 business mantras for the Kirana shop owners that will help to increase profits:

Go Digital, Go Online

Though the lockdown restrictions are lifted, people are still unsure about going on. Almost everyone prefers digital transactions as they do not want to expose themselves to the virus. Today, when everything is available online, taking your kirana store online can be profitable.

The online Kirana store is not a new concept. Many kirana store owners have started selling their products online. Taking their kirana store online provides a wide exposure and helps to boost sales as it allows customers to place orders remotely.

Operate on Weekends

Most of the kirana stores remain closed on weekends. This is a perfect opportunity for you to attract customers and improve your sales. While other shopkeepers would be busy sleeping or enjoying their weekends, you can boost your sales.

Design a Website

To gain more customers, you can also list your Kirana store on various online shopping websites like Amazon and Flipkart. You can easily register your store online, and if anyone purchases a product, you can parcel the same to them.

Apart from listing yourself with giant sellers like Amazon, you can also create a website online. This will give your regular customers the convenience of ordering from the comfort of your home.

Improve Customer Engagement

Customer engagement is the key to higher sales. And, building a relationship with customers ensures that they do not go to your market competitors. Talk to your customers nicely, and give them a unique experience so that they come to only your shop. You can also offer discounts on various products, as it is the best way to attract customers.

Understanding your customers is important in any business. If you are the owner of a kirana store the above-mentioned tips will help you to boost sales. You can also upgrade your kirana store into a departmental store with zero to low investment with our Everything about Entrepreneurship course.

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How To Build A Kirana Store Business From Scratch

Kirana Stores are undoubtedly the lifeline and the favorite of every middle-class Indian household. No matter how much we progress as a nation and no matter how much we learn about digitization, we would always find ourselves ending up at that Kirana store just around the corner for every other thing.

What Is A Kirana Store, After All?

A Kirana store is a general department store that stocks and sells all kinds of household items, especially the ones that belong in the kitchen like groceries. Depending on the funds you have available or raised, you can decide the grandeur of your store or shop. Mentioned below are the key steps that you need to take in order to build a Kirana store of your own.

What All Do You Need To Take Care Of To Build A Kirana Store?

Every Business Starts With A Solid Plan first and foremost, you need to conduct thorough research based on which you will prepare a great and realistic business plan. You really need to identify what is the kind of customer base you would want to target. You need to then figure out what their prices are, likes, and dislikes. By observing what is the financial status of your target customer, you can plan the pricing of the commodities/products you are planning to sell. All in all, you need to

Know your customer preferences
Recognize their buying potential
Be aware of their financial status
Check for the competitors and their winning strategy

Choose your Location Wisely

Be Wary of the location you chose because the well-being and growth of your business depend a lot on this factor. Either choose a location where you can capture a bigger market but keep in mind that the better the market, the tougher the competition. If you chose to serve a bigger market, make sure you have something unique to your business that could attract customers. On the other hand, you can open this store at the outskirts for the customers who drive far off to the city just to make day to day purchases.

Arrange The Funds And Prepare The Stocklist

The two most critical factors in building a successful Kirana store. Once you are done choosing the location, please set your focus on arranging funds to take care of building your store or renting it, and all other expenses that tag along such as salary of the staff, utility bills, etc. Along with this, you also need to look after the inventory management. Focus on the products that are sold immediately and the demand never goes down. Do not stock too much, neither too lease. Just try and strike that balance to earn yourself a decent profit and keep the business running.

Work On Customer Retention

Always try and maintain a good rapport with your customer especially those who are quite regular at your store. Be a keen observation of what all the customers are demanding that your inventory still lacks. Ask for their feedback and always ensure supreme quality products. Work on the look, feel, personality, offers, AND digitization of your store because it is always important to keep up with the change and the need.

A Kirana store is a business made for people and made by people. It is no rocket science to set up a Kirana store but surely requires you to treat your customers as your top priority while retaining them for years to come. If this has ignited the fire in you to start your Kirana business, our goal is achieved.