Tag: bada business

Categories
Sales

Grow Your Business Globally Through Channel Partners

How to build a successful Channel Partner Program?

Whenever you want to increase your profit, you always look at the sales team first. Your business depends on sales and therefore the team needs to find prospects, work towards getting the sales done, get signatures and close the deal. But a company just cannot rely on its sales force for revenue generation. And therefore, other strategies and programs need to be instituted. If the goal of your company is to boost revenue, you might need a secret weapon outside the sales team; a channel partner business. By partnering with channel partners, you can increase your sales numbers, drive new customers and grab the opportunity you may not have been exposed to.

Look for a channel partner that fits your DNA

  • Look for a company or a person who can ideally sell your product or services.
  • Make sure your channel partner fit is logical and long term in nature. Check for the cultural and competency fit too.
  • Understand if your channel partner is ready for this opportunity? Do they have all the resources to invest in this opportunity or partnership?
  • Analyze if they can make you reach your goal?
  • Do they have the skill set they need for a successful implementation?

Build relations with your channel partner

  • Building a mutually beneficial plan is the key to making a channel partner work. Make sure it is a win-win situation for both.
  • Build a relationship with your channel partner where they invest in selling your product the way you and your team do.
  • Your first partner should be the one whom you are familiar with and can trust. 
  • Make an agreement where your channel partners see enough value in the partnership for them to focus on it.
  • Work closely with your partner and build a strong relationship, if you want it to be effective. This will help you understand what works and what needs to be adjusted.
  • Build a team of relationship managers to maintain a relationship with the channel partners. For example; Bada Business Pvt ltd has a team of proficient 25 relationship managers to maintain relations, get feedback, and follow up with the partners and also check if all the formalities are in place.

Equip your channel partner with the right tools

  • Provide a sales toolkit to your channel partner business and show them what the selling process is going to be like.
  • Have multiple training sessions with your partner on how your product is pitched and positioned. This process will make sure they represent your brand well in the market.
  • Build a channel partner business plan that includes development assets like company videos, success stories, landing pages to encourage them.
  • Go the extra mile to educate and empower your partner with whatever they need, this will add more value to your company.

Make sure you can scale along with the new channel partner

  • Before approaching a channel partner, make sure you do your homework on them.
  • Build a solid team to handle the partner and divide them into regions.
  • Look for a partner who fits your DNA, then provides them effective training and sales tools to ensure your commitment towards the opportunity they bring in.
  • With a smart channel partner strategy, you can dramatically grow in no time.
  • Selling through channel partners can take your business to a new market effectively.

Bada business Pvt. Ltd. provides immense growth opportunities to associate with the brand ’Dr. Vivek Bindra’ as a channel partner. In this partnership each of the partners is focused on working towards solving the burning problems faced by entrepreneurs today. 

If you also want to work with a brand like Bada Business (Dr. Vivek Bindra’s initiative) as a channel partner and fulfill your dream and vision of doing something for entrepreneurs of ’Real Bharat’ then click on this link and fill up the given requirements:-

https://www.badabusiness.com/franchise-partners

Build a solid platform like Bada Business where the partner can exchange their ideas and create a lasting impression on your customers. 

Categories
Marketing

Importance of Online reputation management (ORM)

Win Customers through Online Reputation Management (ORM)

Online reputation management (ORM) is an important function to manage your brand or company’s profile online and on social media. Basically ORM helps to improve and monitor your digital presence. It analyzes your potential customers and what information will they get about your product or brand whenever they use Google search or social media.

With the growing popularity of third party reviews on websites, social media, and other online platforms, strong online reputation management is important for your business.

The online world has become a powerful platform for people out there to share and express their feelings and that is why companies need to be proactive and reactive to manage their online presence.

The concept of online reputation management 

ONLINE REPUTATION MANAGEMENT plays an important role in reducing the number of negative reviews about your company/product. Through the concept of ORM, a brand can insert new and relevant content that pushes away the unwanted content down in the search ranking. In some ways it also impacts the company’s bottom line and customer loyalty. An effective online reputation management strategy provides you with new opportunities and insights on increasing brand awareness and the love for it. It helps you build upon your existing customer base online along with attracting new customers on to your social media profiles.

Why ONLINE REPUTATION MANAGEMENT is important for your business

  • Business is all about building an image and improving it every day. It is important to make sure your brand is interesting and fascinating to attract new customers.
  • Before buying anything online, customers look for reviews online to know the brand, product, and its functioning. The preference of your customers largely depends on the search results.
  • Anyone can give reviews online, even your competitors can write negative reviews to spoil your reputation online. Online reputation management helps you to overcome all this.
  • With the help of ORM you can eliminate the negative content that is untrue; this helps in painting the right picture in front of the customer.
  • Online reputation management helps you improve the reviews and feedback about your brand and create a positive brand image. Customers usually pay more attention to a brand that has a positive feedback and reviews online. This helps to generate sales as well.
  • Online reputation management boosts the search engine optimization of your company.

A survey indicates that there are 90% of customers who read online reviews before purchasing anything, therefore ORM becomes paramount today.

How to check your reputation online? 

Before taking any steps, you need to analyze the online presence of your company. You can check your online reputation with the help of this checklist:-

  • Search your company or product name online and look at the top listing. Can you find your company or product name in the top 5 listings? If not then you have to improve your search ranking. You have to make sure that your company has a positive impression on Google or any other search panel.
  • Check if the information provided about your company or product is correct on Google search. For better visibility, you can list your company on Google my business account.\
  • Keep an eye on all your social media accounts. When was the last post you have posted? How many followers do you have? What kind of engagement you are building?
  • Do your posts represent your brand or not?
  • Look at the average response time of your followers.
  • Keep an eye on your Facebook and Google feedbacks & reviews. Check how many new followers you have made on these accounts.  Make sure you respond to each feedback and review.
  • If there is a complaint that has come up on any of your social media handles, address it first.

What makes online reputation management an integral part of your digital promoting strategy? 

Brands need to watch, evaluate and improve their product’s perception in the minds of the consumer by keeping a note of the below-mentioned parameters.

  • Improvement in the site’s ranking
  • Ratings
  • Search profiles.
  • Better brand acknowledgment via Social media, third-party review sites, web journals, and blogs.
  • Presence of improved Social media
  • More followers
  • Conversions through social media

This is one of the key reasons why modern organizations consider ORM an important fundamental for their business.

Let’s discuss four particular digital marketing channels associated with ORM

Let’s understand the PESO model:

1. Paid: The channel in which cash is paid to put the messaging out, and control its appropriation.

2. Earned: The distributed inclusion of an undertaking or an individual’s message by an effective third-party, for example, a writer, blogger, exchange analyst or an industry influencer.

3. Shared or social media: The go along sharing and remarking upon your message by the network through social channels.

4. Owned: The messages you compose, distribute, and control through your own, committed blog or other channels.

Paid Media 

Paid media incorporates all advertising endeavors that require payment to highlight your business on outside websites and networks. This incorporates PPC advertisement with Google Ad Words, show advertisements on Facebook, and supported posts on industry/influencer web journals and blogs. Paid media expands your range and directs people to your web properties by building new associations with accomplices and clients.

Earned Media 

Earned media portrays the presence of your business on external web elements for which you didn’t pay. It expects you to stand apart from your competition with extraordinary content, service, or products that customers also think is worth sharing, reviewing, referencing, and reposting.

Social Media

Pages and profiles on social media are “an augmentation of your image and make additional avenues for individuals to the interface”.  When it comes to social properties, it’s critical to dedicate the assets and resources to remain active on them by participating in discussions and distributing new content consistently. Video content, interesting contests, and tying up with Micro-Influencers can help boost your visibility, reach and engagement levels.

Owned Properties 

Your business sites and online journals are properties owned by you, which implies you have full power over them. Obviously, the more properties you own, the higher your odds to successfully formulate your digital marketing presence.

Online reputation management requires regular monitoring; it is not a one-day activity. Online reputation management will help your business in the long term if you keep an eye on your activities and the activities done by your competitors.

Categories
Strategy

Small Business Disaster Planning Checklist

बिजनेस टिप्स
बिजनेस टिप्स

Risk Preparation in Business: Key to fight Natural Disasters

In India, companies are not generally prepared for any kind of disaster but it is imperative to have a plan in place. Many small business owners do not understand the importance of a natural disaster plan. Being a business owner you might be ready for internal & external business challenges but you should also be ready for the challenges that Mother Nature throws your way. Unpredictable disasters can cause extensive damage and might take everything that you have; but proper business disaster planning can reduce the loss. You need to understand that it does not take a major disaster to impact your business; even a power failure that can shut down your phone systems can lead to a revenue loss.

Before going forward let’s discuss the business disaster planning checklist:- 

1. Transfer all your business documents to the cloud

  • Whether your business is threatened by any disaster; such as fire, heavy rain, earthquake, permanent loss of critical documents can be devastating.
  • To avert the loss of your paper documents and records, you must move all your documents to the cloud.
  • Make sure you digitalize your entire systems and documents to ensure access to your employees to continue working on the projects.
  • Make a proper business disaster planning checklist to avoid any kind of hassles during the disaster. Make sure you train your employees and share the business disaster planning checklist with them so that they are also prepared for the worse.

2. Safety first

  • The safety of you and your employees is of primary importance during an emergency.
  • Every business must have an escape plan and should test this plan regularly with their employees to ensure its viability.
  • Make sure you provide proper training and workshops to fight back during a disaster.
  • Ensure business disaster planning, backed up with proper medical support.

3. Enough funds and insurance to cover the expenses

  • It is important to have enough funds to cover up the operational expenses, inventory, and payroll.
  • Do not wait for any kind of disaster to seek insurance. Insurance will help you and your business recover the loss that happened during the disaster.
  • The insurance policy can help you to cover the damage of inventory, building, computers, big machines, and antique cash registration.
  • Make sure you have 2-3 policies in your hand for your business.

4. Everything else

  • Make a business disaster planning checklist that is easy to access and clear to everyone.
  • Make sure your business supplies are well stocked.
  • Make a list of all the emergency contact numbers of your employees, including the nearest police station, fire station, lawyer, local suppliers, and utility or any other emergency management service.
  • You should regularly test your business disaster planning with your employees to prepare them for the worse.
  • Pen down all the important processes and functions of your business and bills you have to pay regardless of the circumstances.
  • Have a digital copy of your contracts, leases, and at least one person other than you should have the ways and means to access it.
  • Be prepared if the insured fund or loan fund does not arrive immediately.

Business disaster planning is one of those things that you should always prepare for but we hope you never use it. Building a business disaster planning checklist can help you go a long way in channelizing your disaster response mode. Owners need to be prepared for everything that can harm the business and they need to have a disaster plan in place to minimize the impact of the disaster on their livelihood.

Categories
Process & Business Expansion

How To Write A Business Proposal

स्टार्टअप इनोवेटर्स
स्टार्टअप इनोवेटर्स
create a winning business proposal
A Business proposal bridges the gap between you and a potential client. The proposal consists of key project details, summary and other key objectives about your business. It outlines the value proposition of your business and the primary purpose is to persuade the client to do business with you.
A solid business proposal increases your chances to win a new business. It is a definitive sales record, and answers all the concerns your client has. There can be tons of ways and approaches to write a proposal; from the content to the designing, each piece of a triumphant business proposal requires keen arranging and advancement.
Before crafting the perfect Business proposal, it is important to understand whom are you writing this proposal for, and hence it needs a little preparation.
Preparation
The arrangement stage represents the moment of truth for your business proposal. It guarantees that the proposal doesn’t simply say what your identity is, it recognizes why you are the best choice to serve the customer.
Think about these inquiries before writing a business proposal: 
  • What do they do?
  • Who is the decision-maker?
  • What are their primary concerns?
  • What support or assets do they currently have?
  • Which arrangement would give the best worth?
Here are a few points you need to know before writing an effective Business proposal:-
1. Start with the title
Your business proposal should begin with a cover sheet, which ought to incorporate your name, the name of your organization, the name of the individual to whom you’re presenting your proposition and the date submitted.
  • Make sure you include your name, contact information, logo, your company name, date, and details of the client you are submitting the business proposal to.
  • You should be very clear on the points ’Prepared by’ and ’Prepared for’.
2. Cover letter/Introduction
  • The introductory letter is all about the presentation, mission, and vision of your organization.
  • Start with a small company introduction, a concise background of your organization, and a short passage of what makes your business better and unique than the rest.
  • Highlight the accreditations, awards, and achievements of your company in the introductory letter.
  • Make sure your introductory letter is clear and ought to urge your customers to pose the inquiry.
  • Try to clarify the fundamental belief of your organization.
3. Table of contents
Contingent upon to what extent your proposal is, a chapter by chapter list is a pleasant touch. Incorporate it after your cover sheet or title page, and before you dispatch it into any details. In case you’re conveying it as a PDF, include grapple interfaces/anchor link down to each segment, so it’s easy to get to specific point and area. If you are sending an electronic proposal, make sure you are creating a clickable table.
  • The table of content depends on how long your proposal is?
  • The table of content includes the page number where each segment and sub-segments can be found for easy navigation of your readers.
4. Executive summary
Present your proposal with an incredible executive summary, one that truly sells your business and product you are offering’it clearly states why you’re the correct organization for the job.
  • Explain why you are sending this proposal and why you have the best answer for your prospective customer.
  • Mention how your organization and service is taking care of the consuming issues to make it more engaging and relevant.
  • Summarize the offer and the value proposition of your organization.
  • Your customers ought to have a clear thought regarding your organization and product in the executive summary, regardless of whether they read the full proposal or not. 
The executive summary covers the entire body of your proposal. It incorporates 5Ws and 1H. It includes the problem, solution to that problem, deliverables, project milestones, budget and pricing, clients & references, social proof, and terms & conditions.
 

Let’s separate it to understand better:- 

  1. Problem ’
    Here you need to give the outline of the problem that is affecting your potential client. Show them that you comprehend and feel their concern and the massive need to eliminate it.
  2. Solution ’ 
    You have to tell them that you know about the difficulties in the undertaking and give them a plan of how you would move towards solving the problem. Ensure you alter the solution according to the customer’s needs.
  3. Deliverables ’
    This segment characterizes the statement of work. Covey your exact timelines, manpower, cost requirements. This segment of your business proposal makes the data increasingly critical and time-bound.
  4. Project Milestone ’
    Here you will give the customer a smart thought of how the advancement of the venture will look like. Try to separate the task into a few stages and feature the key events and expectations required at each stage.
  5. Budget and Pricing Create a table for your financial plan that clearly shows your whole product and administration costs. Try not to overestimate the spending that frightens your customer. Be more specific with your costing to negotiate late down the line.
  6. Social Proof ’
    Including tributes and remarks from a portion of your fulfilled customers and clients help in constructing believability. Disclose to them why they should trust you. Have 2-3 effective contextual case studies of your past projects; this will build confidence among the other party that you handle the venture well.
  7. Terms & Conditions ’
    This segment incorporates the insights concerning the payment plan, venture timelines, how the proposition can be revised, and the span of the agreement. Terms and conditions incorporate an outline of what is concurred among you and your customer. Make a point to be extremely clear about the terms and conditions with your legal team before sending it.
  8. Final Touches-
    The final touch is to incorporate space for signature at the end of the document. 
A business proposal is your chance to exhibit your business’ abilities and your one of a kind strategy to address a client’s pain point. Focus on the length and language while writing the proposal. Keep it simple and clear for your customer. Building up a solid proposition should not be done in haste because thought through proposals can lead to big business achievement.
Categories
Marketing

Tips to Network Remotely During The Corona Downturn

How to keep Networking with social distancing! 

If you are one of those outgoing types who loved to network and grow their professional web face to face, don’t lose heart! Even though physical networking has been halted because of the Coronavirus outbreak, there are many ways and means to still get going.  

Be proactive in finding ways to build an online network with the help of emails, social media, webinars, and online group chats. This way you will stay on top of mind and explore new information.

Leverage the power of technology and you will find that in-person meetings are not required to develop and build relationships. Although we’re all practicing social distancing because of the Corona outbreak, here’s how you can maintain and grow your network while in quarantine.

Remember networking remotely is not difficult at all. You can still have your connections at a safe distance. 

    

Start by updating your LinkedIn profile:-

  1. Suppose you have not taken time out to make the most of LinkedIn, this is the best opportunity to update your profile and connect with people. 
  2. You can always ask your connections for recommendations.
  3. Stay connected to people who are from your industry.
  4. Join new groups you are interested in. Many groups and communities offer a high degree of interaction with forums, podcasts, training, offline events, etc. Take an active part in these communities; don’t just go to the sites.
  5. Work on your existing networks. Share unique content and posts that interest them. Start a conversation with your existing network and tell them about your work.
  6. If you are a business owner then connect with your clients to share updates and ask how you can support them even if they are not in a position to engage your services.
  7. You can stay connected with varied professionals and can get informed about the new stuff happening around the world.
  8. Smartly share your company, services or product details on LinkedIn. The point is to be as visible as you can.

Use Facebook and Twitter for professional networking

  1. Participate in Facebook and Twitter groups to grow your professional network.
  2. Facebook and Twitter allow you to connect, discuss, and network with each other with a common interest and topic.
  3. Start making videos to promote your business and build your brand. Make sure your video must be trendy and should have unique content.
  4. Post relevant updates, product knowledge and awareness about the service/product.
  5. Start doing surveys to know your target audience and their interest.
  6. Advertise on your platform; banners, sponsored posts, stories, go live with your service/product, brand mentions.
  7. Follow other companies of your interest and get updates.
  8. Focus on the right people. You need to concentrate on people who will be able to make a difference to your business or career.
  9. Find out some time during the day to contact clients/people you haven’t recently kept in touch with.
  10. Ask your clients, how they’re managing? Make sure that it is not a sales call, it is a goodwill call. They will remember it later.
  11. Try to take a daily break from work to send short notes to former colleagues and other contacts and let them know that you are thinking about them. It is friendly gestures like these that will help you keep you in touch with them.

Other ways to communicate online

  1. Blogging and email newsletters can complement your online networking.
  2. Both can also be time-consuming, as to remain current the material must be updated regularly in the minds of your audience.
  3. The Blog offers the audience a platform to get to know you better but it only works when your target audience spends the required amount of time to read it.
  4. It equally applies to online newsletters too.
  5. Fill the gap in between you and your audience and let them know about your products or services, build your brand, alert them about the latest updates & happenings in your company.
  6. Online Networking with a newsletter can help you engage with your target audience and generate support and interest.

Always remember that social media can be a very powerful tool to build Online Networks. It can also raise awareness and branding with regards to your business amongst the community if done properly. 

Be proactive in finding ways and utilize social media for Online Networking while maintaining social distancing during the outbreak.

Categories
Process & Business Expansion

Importance of Customer Survey in Business Growth

जॉब
जॉब

3 Ways Customer Surveys Can Improve Your Business

Today it is very easy for business owners to reach out to their prospective or existing customers through an online customer survey. These business surveys allow the company to interact with the market directly.  Customer surveys can help you gauge how to retain existing customers and also find ways on how to attract new ones. 

A Customer survey is a valuable tool for achieving product innovation, making an important business decision and understanding customer pain points. 

Let’s understand a few benefits of customer survey and how it can grow your business: 

1. The survey can help you customize your product

  • Conduct a personalized survey for your customers and employees to ask about your product & get feedback.
  • Ask your customers to rate your product on a scale of 1-10. This technique is also called Net Promoter Score (NPS).
  • Whenever your customer buys any product from your website, send them a survey based on the product which will help you to understand their reaction and behaviour.
  • Customer survey data can tell you about the new trends in the market.
  • A survey can help you identify how much your customers are willing to pay if there is a demand for a particular product.

2. The survey can help you customize your service

  • You should always analyze the data and use that to improve your business strategies.
  • If you notice that your customers are having the same problem again and again it means your service is not addressing the issue, perhaps it is the time to take possible action to improve your customer service. A survey for customer satisfaction will help you address the issue.
  • Use negative feedback as a learning and growth opportunity to improve your services.
  • Try to make the Customer survey short and simple to follow.
  • Survey needs to be prompt and personal if you want to grow your business.
  • The most critical lesson you can take from a survey for customer satisfaction is that there is always a scope of improvement in your product and service.
  • Show your customers that you are taking their opinions seriously and are making some important business decisions based on them. Make them their opinion is important for your company.

3. The survey can help you understand your customer beyond just business

  • In the end, our customers are more than a name on the screen.
  • You should always focus on the pain points of your customers beyond just business to improve the survey for customer satisfaction.
  • Start collecting their birthdays, anniversaries, family details, etc. to touch them emotionally.
  • Send them offers and discount coupons on their special day to make them feel important; this will also lead to more sales and revenue generation for the company.
  • The best Customer survey includes open-ended questions, scaled questions and the combination of yes/no question.
  • Send a thank-you note or good health mail regularly to make them feel that you care for them. This practice will keep them interested enough to come back again for the purchase.
  • Write blogs on tips and tricks on the best use of your product based on customized needs which you have gathered through survey for customer satisfaction.

A Survey for customer satisfaction is more than just collecting the data and improving your product. It also creates a sense of involvement and importance in your potential customers. You want your customers to know that their opinion is important and matters to the company.

Here are the top 4 reasons you must be in touch with your customers regularly:-

  1. Show them that you respect-
    Asking for their valuable opinion shows them that you respect what they say. A customer that feels respected and important will stay with you for the long run.
  2. Measure their loyalty-
    Analyze the existing customer data to know their loyalty towards your company or product.
  3. Identify new opportunities-
    With the help of regular customer surveys; one can identify their need and problem which will lead you to delve on a new opportunity to solve that problem.
  4. Learn more about your customer-
    By understanding their needs, personal feelings and what they want, you can directly get to know how they think and feel. 

Customer survey boosts the overall brand awareness amongst your target group and strengthens your brand image in their mind. Try to customize the look and feel of the survey according to your audience. Select different colors and font for unique customer experience. However, the outcome should be one- valuable insights that can help you garner a high score on customer satisfaction.

Categories
Powerful Personalities

Learn From The Best Leadership Trainer in India

Making of a Great Leader

“Leadership and learning are indispensable to each other.” – John F. Kennedy 

Extraordinary leaders will think uniquely in contrast to many people. Individuals in leadership positions don’t believe in the concept of speculation before acting. Believing and thinking in the right direction is the aptitude a leader possess. 

An extraordinary leadership trainer works around the outlook of development, plenitude, greatness, achievement and the persistent quest to achieve their goals. We call these individuals “Development and Growth leaders.”

A Growth Leader is somebody who makes, moves, plans and guides a team to perform reliably and consistently even under testing conditions in the mission to work towards a common objective.

A Leadership trainer never accepts that ability and capacity are fixed. According to them, capacities and abilities can be supported, empowered, and created whether it’s through exertion, constancy or going through a learning curve. They accept that efforts and persistence gained from disappointment can improve the performance for themselves and their group.

Growth leaders effectively look for approaches to urge and motivate others. Leaders who cultivate a development outlook inside their association understand that the outcomes accomplished by their approach and strategies reflect their own leadership aptitudes and capacities.

A Leadership trainer leads from these core values:

  • To motivate
  • To strive for
  • To desire big
  • To have fire in their bellies and;
  • To soar higher

Developing others is perhaps the most noteworthy reason for living. A flame loses nothing by lighting another flame. Effective leaders can be built through great leadership trainers and training. Let’s discuss a few points on how leadership trainers in India can benefit you and your organization:-

Increase profitability and productivity
 

The right leadership can build the profitability and productivity of your team. At the basic level, leadership is tied with understanding your team emotionally. Dr. Vivek Bindra who is a motivational speaker and a famous leadership trainer in India
says ’You are not leading your life… Your patterns are leading your life’.
Passionate insight is all about being smart about feelings and utilizing compassion to enable and connect with the representatives. Leadership training that includes passionate knowledge and emotional intelligence can sharpen these enthusiastic abilities in your team managers and pioneers.

Hold your people

75% of individuals intentionally leaving occupations don’t quit their employments, they quit their managers! It’s hard to believe, but it’s true, employees leave inadequate leaders. By putting resources into leadership training, you can hold your employees and lessen exorbitant recruitment costs.

Sustain future leaders

You should be strategic about creating and sustaining the future of leaders. Without technique and strategy, leadership positions are usually given to the most forward applicants with predominant characters. Quality leadership and authority are a blend of the correct qualities and the right leadership training. Recognize the individuals who have the stuff and furnish them with a focused leadership trainer in India. Sustaining future leaders supports progression planning and offers vocation pathways to the employees, further expanding retention.

Increase employees commitment
 

We all prefer to know how we are advancing in our jobs, accepting applause and a reward for valuable input is always a great booster. 43% of profoundly engaged workers get feedback at least once in a week contrasted with just 18% of those with low commitment and engagement. Giving input and feedback is the ability of a successful leadership trainer. Through leadership, you can show viable approaches to offer input and feedback to motivate and build the expertise level of your employees.

Implement a successful leadership style

Leadership training can help with executing the most fitting leadership style for your association and the work you do. There are many leadership styles, all with their own points of interests and inconveniences. Leadership trainers in India like Dr. Vivek Bindra can enable individual pioneers to build on their very own leadership style that their colleagues will best react to and appreciate as well.

Settle on better choices

Last but by no means the least: A leadership expert can bring about better dynamics and decision-making. How? Since leaders workings at a significant level of knowledge and emotional intelligence have a point of view and an analytical mind to make intelligent business choices, having gone through a leadership training exercise they can channelize decision making in the right direction. The entire business is based on making important decisions and that is what a leadership trainer can add to your company

Here are some traits that need to be emulated from a successful leadership trainer:

  1. Realist, positive thinker and an opportunist.
  2. Love to learn and consider what they realize.
  3. Good audience and a listener.
  4. See potential in others.
  5. Kind individual.
  6. Resourceful.
  7. Great communicator.
  8. Create and keep up incredible connections.
  9. Like to win and celebrate.
  10. Confident and mindful.
  11. Prepared to stand firm for their convictions, qualities, and morals.
  12. They don’t frenzy in troublesome circumstances.
  13. An out-of-the-box thinker
  14. Happy to give credit and assume fault.

The accomplishment of leadership training consistently relies upon how it is done. Recall the best leadership trainers you’ve had at any point. I’m certain you can recollect the person immediately since great leaders leave a mark in minds and hearts of their people. What is it about their leadership that motivated and energized you? Incredible pioneers move and rouse to people to bring out the best in them and their work. All things said, it is significant that you have a viable leader in your work environment to enable and impact your people to accomplish business and group objectives.

Categories
Marketing

Maximizing Marketing Effectiveness With a Small Team

Generating revenues is the main objective of every business. Revenues will come with continuous sales of goods or services. It’s no easy feat to continuously generate great revenues in this competitive business environment. Here marketing and promotion play an important role for a company. An effective marketing strategy can help one achieve a competitive advantage and connect with the consumer.

Here are some of the Best Marketing Strategies which every business should follow, and can be executed with a small team: –

1. Finding the right TG (Target Group)
 

Every business needs to find the right audience. The effectiveness of marketing strategy can only be analyzed by the processes used to identify the right targeted audience. Target customers could be of a specific demography- age group, particular geography or having particular buying patterns. If one fails to identify the right TG then all these Best Marketing Strategies applied to the wrong target group will be of no use.

2. Positioning

After finding the right audience, the next important step is how to fit your product or service within the selected group of people. People should know how the offered product or service is better than the one offered by competitors. This will be done by creating uniqueness in your offering. It could be in the form of a unique design, attractive pricing, freebies, after-sales service, product warranty, etc. 

You position your product in a way that it creates a space for itself in the market full of competition.

3. Communication

One of the Most Effective Marketing Strategies is clear communication with the target audience. After you create a differentiation between the product or service offered by you amidst competition, communication of the offering becomes crucial at this stage. All the product USPs and specifics about the offering must be communicated to the target group clearly. No company would be able to penetrate the market without effective communication.

Detailed product specifics, Videos, social media, high-quality content are a few of the major tools of communication.

            

4. Channel

TV Commercials is the best channel of communication for an Effective Marketing Strategy. Though TV Commercials are one of the expensive options which every business cannot afford to go with. As per the budget, one could opt for a mix of different channels like print media, Radio, Banners, Social media, etc. For a small business owner, social media marketing can prove to be an effective and cost-efficient medium. However if a business wants to advertise on TV, then you can start your plan with Local TV or cable TV advertising and then according to budgets take it National.

Wrong channel selection can seriously damage the Best Marketing Strategy plan.

5. Customer engagement

To check the effectiveness of a marketing strategy, a customer engagement plan must be put in place. This step confirms that all the communication is being received by the target group. One can share email newsletters, discount coupons on subsequent orders, contests on social media or devise customer loyalty programmes. Engagement could be in the form of scratch cards, online quizzes, social media games, etc. Engagement activity is essential for keeping your customers busy and connected with new developments in your brand. 

6. Review

Now, it’s time for a business to evaluate the results of these Best Marketing Strategies with their marketing plan. The objectives of the marketing plan should be clearly discussed before you devise a plan- whether it is attaining reach, awareness, lead generation or direct sales for the company. If there is a major difference in the expectation from the Market Strategy and the results one has achieved, a review of the whole strategy will help in understanding the gaps. Corrective measures can be implemented as per requirement.

An Effective Marketing Strategy is based on 2 simple principles- Objective or the goal and the final outcome. If one is not clear what they want to achieve, even by implementing the Best Marketing Strategy, all activities planned would not yield the desired result.

Categories
Powerful Personalities

Renowned Business Strategy Expert in India

10 Reasons why you need a Business Strategy Expert

Business strategy is not about achieving academic excellence in management but needs an understanding that is deep-rooted, sharp along with a strategic skillset that can leapfrog your business into the future.

There are many renowned business experts in India and across the globe- all with a vision par excellence and the ability to understand the nuances of business functioning. Dr. Vivek Bindra has been one such mentor for many entrepreneurs and corporate houses giving them a strategic direction on how to grow their business. 

What does a Global business strategy expert bring with him?

1. In-Built Decision Making-

The decision-making process is one of the most critical processes in your business. Experience of business dynamics, industry trends, and facing unique business scenarios on the ground helps build this intuitive sense of taking decisions in complex situations. A business strategy expert can find the gap, analyze, and define the problem solution by taking a well thought out decision.

2. Clarity of Thought-

Every business leader has made a mark for themselves because of being blessed with this quality. Clarity of thought, clarity of approach, and clarity of the outcome in everything that they do. The professors of Bada Business family, whether it is Manu Jain from Xiaomi, Kiran Mazumdar Shaw from Biocon, Dr. Lal from Lal Pathlabs, or Dr. Vivek Bindra, each one of them has a clear focus and an orientation that emphasizes on growth. They have the ability to scale businesses and therefore have become billionaires in their respective industries.

3. Relevance-

Every business decision is based on relevance and that is a great quality that a global business strategy expert possesses. Information, data, and feedback have great relevance for business, and if the managers don’t analyze it in the right way they can lose out on a big opportunity that the business is awaiting. A business strategy expert can help you decipher the relevance of such information and help you use it to your advantage

4. Problem Solving Skill-

This is one skill that is critical to every entrepreneur because entrepreneurship is full of hurdles and ups and downs. If you notice how Dr. Vivek Bindra, a renowned business strategy expert devises content for his Problem Solving Courses that are available to entrepreneurs to solve their burning problems. Every course under this category has been curated with a lot of effort, research and a pointed approach that can help the entrepreneur find an instant solution to his everyday business problems. Sometimes you just need a third perspective to solve your problem because the business owner might be pre-occupied with many other things going on in the business. 

5. A Positive Attitude-

Attitude defines your personality and the way people define you. A positive attitude in business is a must because it is very easy for an entrepreneur to give up when the going gets tough and it is this positivity that keeps you afloat. Any global business strategy expert will attribute a large chunk of success to the positive attitude that is honed by an entrepreneur. And it is with this positive outlook that these experts help businesses swim through the tide of entrepreneurship. 

6. Ability to Scale Businesses-

One of the core responsibilities of a business coach and trainer is the ability to help businesses scale and reach greater heights. They help in enabling growth as they bring with them the innate knowledge of setting up systems and processes that helps the business to scale and garner higher revenues. 

7. An Analytical mindset-

Experts with an analytical mindset can help analyze trends and upcoming arenas of growth. An expert can solve complex business problems which bring in a high degree of stability in an organization. A business cannot function smoothly without having an analytical mindset as a critical skill in the top management and the experts associated with them. 

8. Planning-

Planning is the foundation of every business. It helps you achieve your objective/goal that you have set for your company. A business strategy expert can help in the entire planning process and make it absolutely goal-oriented. With the help of the expert you can minimize haphazard decisions, leverage the power of technology, and utilize resources in a highly efficient manner. Whether you work with a business expert in India or someone who is a global business strategy expert, their expertise in planning can help you set a lot of things in motion that perhaps were stuck with for a long time. 

9. Leadership-

Business experts are born with leadership skills and they make sure you as a business owner also show exemplary leadership qualities so that the organization looks up to you in times of despair. Dr. Vivek Bindra who is a leader in his own right. Not only has he taught leadership and management skills to many top honchos but also has set an example by leading a profitable, successful, and happy organization.

10. Motivation-

One of the most important qualities of a business strategy expert is motivation. Motivating a business owner can actually bring out the best in him with some hidden talents at play. It can boost an individual’s creativity and align him back to the goals that he had set. Constant monitoring by an expert can act as a great motivation for an entrepreneur to remain focused and keep going. Dr. Vivek Bindra, an internationally acclaimed Motivational Speaker
believes that business coaching and motivation goes hand in hand. With the help of one quality you set your goals and with the other you strive to achieve them.

These 10 reasons make it compelling for a business owner to take tips and hire the services of a business strategy expert. Under their guidance and expertise, an entrepreneur can plan out his SMART goals and work towards them. We all know what SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

With constantly changing business dynamics, entrepreneurs are in fact expected to have goals which are no just smart but SMARTER than the rest, with E signifying- Evaluate and R- Review. A business strategy expert can help achieve these goals by playing a pivotal role in the journey of a business owner. 

Categories
Startup

How to Start a Packaging Business in India

स्टार्टअप
स्टार्टअप

STARTUP TIPS FOR BEGINNERS IN THE PACKAGING BUSINESS
 

A new business faces many challenges in its inception stage. Not only is it important to offer a quality product and service, but also create a distinct brand that appeals to the customer in the market. 

It is extremely critical to decide on how you want to present your product. The right product packaging business plan is not only responsible for establishing the brand and product, but it is also important for its overall success in the market. If you want to give your brand an exclusive image, packaging can make all the difference. Packaging that is designed smartly not only lends an attractive face for your brand but is also an integral part of the marketing plan as well. 

Let’s discuss some brilliant tips that you should keep in mind when it comes to a packaging business start-up:-
 

1. Consider a multiple packaging business plan
 

  • According to your product offering, finalize your packaging requirements. Go through a thorough research to get an insight into what kind of packaging is best for your product.
  • Spend adequate time on research and closely study the various packaging options available. Packaging should guarantee that the chances of the product getting damaged are close to nil. Should be easy to handle and leave an unforgettable impression on the minds of the consumer. 

2. Cost-effective packaging solution

  • You cannot get carried away while deciding the packaging design for your product at the start of your business.
  • You need to focus on a visually appealing packaging, by keeping the expense of the packaging business plan at bay.
  • Make a strategy on how you want your brand and product to be portrayed but at the same time make sure it does not leave a dent in your pocket.
  • You can opt for a bulk or online option which can be cost-effective.

3. Pack small
 

  • When it comes to saving on the packaging cost, judicious use is the key.
  • Opting for a light packaging ensures to cut down on unnecessary costs. Take care of the volumetric weight of the packaging as well.

4. Inventory management

  • Inventory management is crucial for a new business owner. Sometimes stocking large quantities can lead to slashing down of the prices.
  • According to your business requirements, you must analyze the stocking options in concurrence. Inventory management is a cost-effective and beneficial process for a business owner if managed smartly.

5. Create a purposeful packaging business plan

  • If you want to create a perception about your brand and product in the mind of your customers, build a purposeful packaging for your product
  • Make sure you convey relevant information about your product and brand with your packaging if you are a starting-up.
  • If you want your customers to recognize your brand and product in the long run, then the company ethos and logo must be there in a lucid or gripping fashion on your packaging.

6. Go Green

  • Customers relate emotionally to brands that are morally responsible. Many organizations are reporting on using sustainable material for packaging.
  • Being a start-up or a small or medium business, you need to be aware of the new trends and apply them to your packaging business plan.

When it comes to creating a recognizable packaging experience, there are unlimited possibilities that can be explored in a packaging business plan. You can experiment endlessly with your product packaging. The packaging is an important function especially when you have started a new venture and are looking to foray into newer markets. So make sure you customize your customer experience coupled with packaging like never before can give your brand and product a new identity.